TAS 427 Ask Scott Session 132 – Brand Building – BIG Keyword Tip – Email Follow Up

What keeps you motivated as you struggle and strive to build up your ecommerce brand? Do you have a goal or objective that keeps you focused? Do you read books that inspire you? Whatever it is, making these weekly Ask Scott Sessions part of your routine will keep fired up and ready to keep going out there each week to find the success you’ve been looking for. On this episode of The Amazing Seller, you’ll hear from Scott as he delivers his thought of the week, goes over a helpful keyword tip and explains how email follow up works with your Amazon customers. Don’t miss out on this informative episode!  

Is Success Still Possible?

Is it too late to get involved in starting your own ecommerce business? TIme and time again, people ask Scott this question. His answer is a resounding “No!” It’s not easy to get an ecommerce brand up and running but if you put into practice a well thought out strategy there still remains significant potential for success. On this episode of The Amazing Seller, Scott explains how business leaders can still jump into the ecommerce industry and make an impact. You don’t want to miss Scott’s helpful take on this topic!

Utilizing Facebook Live

Have you developed a strategy to drive external traffic to your product listing? What about brand development? If you want to succeed in today’s marketplace, you’ve got to be focused on building out your brand presence. On this episode of The Amazing Seller, you’ll hear from Scott as he jumps in and explains how sellers like you can stand out from the crowd and utilize tools like Facebook Live. Another helpful tip that Scott shares is to reach out to social media influencers to promote your brand and connect with a relevant demographic. Learn more from Scott on this vital subject by listening to this episode!

Email Follow Up

How do you connect with your customers? What is allowed when it comes to communicating via email with your Amazon customers? How can you build a reliable email list of your customers while remaining within Amazon’s terms of service? On this episode of The Amazing Seller, Scott goes through how sellers like you can build your email list without bombarding your customers or breaching your agreement with Amazon as a seller. He also explains why providing quality customer service and product information can boost your standing in the eyes of buyers. You don’t want to miss this critical episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Thought of the week.
  • [11:45] Question #1: How can I start pushing my brand via Facebook Live?
  • [24:00] A keyword tip.
  • [28:30] Question #2: How do I follow up with my Amazon customers without violating the TOS?

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TRANSCRIPT TAS 427

TAS 427: Ask Scott Session 132 – Brand Building – BIG Keyword Tip – Email Follow Up

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 427 and Session number 132 of Ask Scott. This is where I answer your questions here on the podcast. We do it every single Friday, I'm going to do it here again today. Today I…

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…actually do have a nice cup of coffee sitting in front of me because I wanted to, well, I wanted to get into that mood of where we hang out, like I always talk about at the local coffee shop and we just talk about this business or just life in general.

 

Today I’ve got three really great questions. Actually, I’ve got two questions and one big keyword tip that one of our listeners had phoned in and I’m going to share that with you. I’m going to give you my thoughts on that as well. We’re also going to be talking about brand building and we’re going to be also talking about email follow up as far as Amazon goes. That’s what we’re going to be talking about here.

 

Now, you guys know I love answering your questions so if you have a question, all you have to do is head over to theamazingseller.com/ask and you can do that. You can ask a question and I’ll do my best to air it here on an upcoming show. Now this Episode is 427. If you want to download the show notes, the transcripts they can be found at theamazingseller.com/427 and all the links and the goodies will be there.

 

I’m really super excited to jump into this because I love talking about this brand building and email list and all of that stuff and you guys know that by now if you guys are long time listeners. I probably should say all of you long time listeners thank you so much for hanging with me and continuing to support The Amazing Seller Podcast. If you guys are brand new, well I hope that you get a ton of value from the podcast.

 

Go back check our past episodes, go to the blog and you can search there for things that you may need help with and you’ll find most of the answers there. I’m pretty sure there’s been a lot of discussions throughout this business, building it and scaling it and everything in between.

 

[00:02:07] Scott: Definitely go check out that resource. Before we do jump in now you guys know I like to give you my weekly thought and this week is really I think it’s a hard one for a lot of people to understand because they believe that, well, it’s kind of like if someone’s already done something or a bunch of people have already done something. Then there’s probably no room for me.

 

You may even have thought about that yourself and something else maybe not even in this business. You’re thinking to yourself, “Well, how am I going to get started in Amazon or start my own ecommerce business?” There is other people that have already done it in that market. I think that’s a huge problem for a lot of people because that holds them back.

They think that well, someone already invented that so I can’t invent something similar. That’s the furthest thing from the truth and I just really want to get that across to anyone that is thinking that. I want you to understand that there is plenty of opportunity out there for all of us, but, there is a little but here, it is going to be a little bit harder in a sense and what I mean is there is always the gold rush day.

 

Oh by the way depending on when you’re listening to this, Gold Rush is going to be kicking off another season. You guys know I’m a huge fan of Gold Rush. My son busts on me all the time he is like, “Dad, that show is fixed.” I don’t really care, I don’t think it is but if it is it is.

 

It’s like wrestling years ago I mean WWE, WWF everyone is like, “That stuff is fake.” Yeah, it is but it’s entertainment and oh! I’m sorry here if anybody out there is a WWE fan or a wrestling fan and you didn’t know that I’m sorry I spoiled it. It’s entertainment but yeah, Gold Rush is going to be happening and I’m pretty excited about that. Everyone thinks like, oh the big Gold Rush came, everybody found the gold.

 

[00:04:01] Scott: There is no more room for us to go out there and find the gold. Well, it just maybe harder. We may need to dig different holes, we need to go in different areas of this business. Now the one thing I will say is, there will always be room for people that want to go a little bit further in building their brand or building a better product or customer relations.

 

All of that stuff, there is always going to be plenty of room for you and just understand that because a lot of people and I hate to say it but people listening to my podcast or other podcasts or even just other content out there they’re thinking to themselves that they’re just going to get in, they’re going to launch a product, they’re going to leave their job. I want to tell you right now, that’s not usually what happens.

 

Now if someone does it congratulations, you’re one of the few that, that’s happened to. I still wouldn’t feel comfortable launching one product, making enough money and then quitting my job because that could fall off at any time. What I want to really drive home here today and this is one of the bigger things that I’ve been thinking about lately because I get a lot of people say, “Scott, there is no more opportunity left for us. We’ve got to go find something else.”

 

I think that you’re not seeing the big picture. The big picture is this, better products so Amazon gives us all of the data that we need by allowing us to see reviews from people that have already purchased a product. That’s number one so we can build a better product by hearing the feedback, almost like a focus group that big brands usually do.

 

They hire people to come in and do a focus group or test group of some kind. Well, we get to do this in real time and we can build better products. The other thing is, we can build better brands. Someone that’s going out there and that’s just going to launch one product or three products and just say, “Well, I’m just going to build the business on Amazon.”

 

[00:06:04] Scott: That’s risky to me but if you’re willing to spend the time and build a brand around that, even if you did the open market idea that we talk about where that’s like launching miscellaneous products under a brand, you can still do that but you’re going to find that you’re going to have three or four markets that you’re serving to. Then eventually you can pick one of those and then go bigger with that, with the brand.

 

When you build the brand it just makes you so much stronger and it gives you a huge competitive edge. It is going to be more work but that also equals a better chance for you to be successful and give you a little bit more of a long-term strategy and plan and business in place. Right now, the big thing for me and for us and our new brand and it is really doing that.

 

It’s building a brand and products that serve a market right and we base everything around now by building an email list outside of Amazon that can help drive sales on Amazon when we want to. That way there we can spike the algorithm. We can get noticed and then we can let their own algorithm and their own search take over. Facebook Ads right now is like low hanging fruit in a sense.

 

We can go out there and we can target people that are our ideal customers. We can put something in front of them, that gets them interested, aka building an email list. Then from there we can serve content to those people and then we can put our products around that content or inside of that content.

 

Facebook pages to me are another great way to do this because now we have Facebook lives that we can leverage. Then Facebook groups it’s another way to almost have your own little online community. Whether that’s 500 people or 1,000 people or 10,000 people it doesn’t matter.

 

[00:08:00] Scott: These are real people and I want you guys to understand that too. We can go out there and reach real people. When you get one person to like your page, one person that you connect with, with an ad one person on your email list, that’s a person that is someone like you on the other end.

 

Don’t forget that and then again like I’ve talked before and I mentioned it earlier communicating with people, allowing you to get feedback or create a feedback loop in a sense to where you can put something out there, test it and see the response by communicating with these people and that’s through email list, Facebook ads, Facebook pages, Facebook groups, Instagram.

 

If you want to go YouTube like any of that stuff is going to allow you to connect to communicate with people. When I get people that say, “Scott there is no opportunity out there for us.” I go to all this stuff. I’m like, well if you’re just looking to find one product and then launch it and that be your home run. Then yeah, it is harder and your chances are very slim.

 

If you’re willing to do what we’re talking about here and that’s what we talk about at our workshops and we talk a lot about really finding the market and then products that are being served to the market. If you’re going after the fishing market, we’re going to find products that fishermen people or fishing people. There's some ladies that actually fish too. Anyone that fishes you basically are going to find products that serve that market. Then from there you’re going to engage with those people.

 

It’s really that simple but it requires work. There is plenty of opportunity for sellers that want to do the work. If that’s you, if you want to do the work you should be excited. You should say, “Holy crap Scott, thank you so much for giving me that little kick in the butt,” because if you do that you’re so much further ahead than a lot of people. Yes you have to do your research up front, you have to see what kind of market you’re going after. You have to see what kind of products they’re buying. You have to see who they are and find all that stuff.

 

[00:10:00] Scott: That’s why we talk a lot about that stuff on the podcast in our workshops because we want to be able to go out there and understand how to find our customers in our market and serve it to them. Serve content and let us be the go to people. Then when we have that leverage, we can then direct that wherever we want. In this case we can direct it to Amazon when we’re launching a product.

 

I interviewed a Fortune 500 Company that they take their email list, their in-house email list and they direct it to Amazon for sales to boost the algorithm. Now they can turn that off and direct it back over to their own fulfillment center but in the meantime, they’re going this to drive organic sales. There is plenty of opportunity for sellers that want to do the work, period.

 

I just wanted to let you guys know that’s really what I’m thinking this week. I think this stuff a lot but this week it’s really resonating with me because I’ve had a few people say to me, “Scott is it too saturated? Is there no more opportunity for new sellers?” The answer is just what I just ranted about there a little bit. Anyway, that’s my thoughts. Hopefully it has helped you hopefully this gives you a bigger clear picture on what you can do.

 

If you already have products that are selling and they’re maybe not doing as good as you thought that they should be doing. Do this stuff, this stuff here will increase your sales but it will also increase the strength of your brand and give you more leverage in the future.

 

All right, so let’s go ahead and get rocking and rolling. I will take a sip of coffee here in a second. We’re going to go ahead and listen to the first question for today and while we do that I’m going to have a little sip of coffee here. Then I’m going to go ahead and give you my answer, so let’s do this.

 

[INTERVIEW]

 

[00:11:50] Chad: Hey Scott, my name is Chad I’m out of Utah. Thanks so much for the podcast I’ve learned a lot and I really appreciate all the valuable information you put out there. I have a question about brand building and specifically using Facebook and Facebook Live. We started a brand about eight months ago and it’s going well. We’ve used a lot of your strategies as far as building email list.

 

We’re starting to build one slowly. We feel like we’re going to be able to take control and have the corner on this market that we’re getting into with our brand. We feel like we need to really push some more external marketing like Facebook Live and giveaways and more influencer marketing. It’s all very nebulous to me on how that works specifically the Facebook Lives.

 

What we’re wondering is do we need a brand ambassador or do we need a spokesperson for our brand in order to do these Facebook lives or is it just us doing them? Yeah, I’m just confused how that works especially if it's like our brand for example is in a niche where  we are not the target demographics.

 

Meaning we as the owners of the brand, so we would probably want a spokesperson but we’re just wondering if that’s what you guys do and what’s the best way to go about doing that. Thanks so much I appreciate it, hope to get an awesome answer from you for this question, thanks bye.

 

[00:13:35] Scott: Hey Chad, thank you so much for the question and I love this question because it goes really well with my little rant that I just kind of went on. Yeah, it goes really well with that because what you’re looking to do is you’re looking to leverage outside traffic in a sense. I’m telling you once we figure that out, once you figure that out and I say we, because we’re working on that as well.

 

Once, you figure that out and you start to do that even if it’s slowly like you said you’re building your email list slowly. That’s awesome. Anyone out there that’s building an email list slowly is fine because you’re building an email list of people that are in your market hopefully. Now if you guys are brand spanking new and you have no idea what we’re talking about here and this seems a little bit over your head.

 

It’s okay, we’ve done a workshop on this free. You guys can go watch that now or after, probably after the podcast. If you guys want to get caught up on how we are building an email list. It’s actually one of the ways, one of the more powerful ways that is with the contest in your market to attract the right people. Then what we do with them after the fact. That can be found at theamazingseller.com/buildlist and you can check that out.

 

I'll put that in the show notes as well. You were really talking about Facebook Lives and I want people to understand that what a Facebook Live can do is really, really powerful and a lot of people think that it’s how many people are on is where that Facebook live is successful or not. That’s totally wrong, what you want to do is understand that you’re creating a piece of content that is live.

 

I don’t care if there is two people watching that, the power comes in after it airs really because now Facebook loves live video right now. You’re giving Facebook what they want and then number two you cannot promote that, you can use Facebook ads to push that. Now it’s not really an ad in a sense but it’s a piece of content that is residing on Facebook and they love that.

 

[00:15:43] Scott: I would say anyone right now listening that thinks that they can do on Facebook live do it. Number one you have to have a Facebook page, a fan page. Now you can do them in groups but here is one little tip. If you have a group okay there is a difference between a Facebook fan page and a Facebook group.

 

Number one you need a Facebook fan page in order to run Facebook ads so you’re going to need a Facebook fan page regardless. The first step is, create a Facebook fan page. Put a couple of pieces of content up there that could be content that you share of others in other groups or other pages. Just share it, get that page populated a little bit.

 

You’re going to need that when you post because you’re going to want to post your Facebook Live inside of your fan page because here is what it does that a Facebook group doesn’t do as of right now. It allows you to share that Facebook Live. If you post a Facebook live inside of a group it will not have a share feature because generally it’s a closed group.

 

There is going to be a like, and then there will be the little tab there where you can add an emoji. You can add some of those Facebook little emoji cons or whatever they’re called. I’m going to sound like I don’t know what I’m talking about here with that stuff because I don’t even know what that stuff is. Your likes and your shares are really the things that are more powerful and preferably the share because when someone shares that in another Facebook page or a group…

 

Now they can share that in a group but you just can’t share your original video from a group if that makes sense. Hopefully that makes sense, so you want to always have a Facebook fan page you want to post the Facebook Live there. If you have a Facebook group you can then also publish that inside of the Facebook group simultaneously and that’s what we do.

 

[00:17:33] Scott: Then from there that Facebook live will be a replay that will just keep rolling over and over and over again. The cool thing is once you do have a little bit of a base let’s say you have 500 people or 1,000 people you’ll get 10 or 15 or maybe even 25 people on. That’s great because now you can get some live interaction, so that’s awesome. Now, a lot of you are thinking the same thing that you’re thinking Chad was like well, what if I’m not the right person for the video?

 

I think what you also asked was like you could do them but you’re not the ideal customer. Now a good friend of mine Mike Jackness he has a product or a brand called “Color it” and they do coloring, adult coloring. Now, for him he wasn’t really the ideal customer. It was really primarily women and actually by doing Facebook ads and stuff he found out that and I’m not sure don’t quote me on this but I believe his ideal audience was women that were between 45 and 65, somewhere in that range.

 

You’re going to probably want someone that’s going to represent the brand in that age range around and preferably a woman because that’s primarily who it is. You wouldn’t want a 25-year-old man to be doing the Color It because then it wouldn’t be as targeted towards the right person in a sense. Hopefully that makes sense.

 

You want to try to get the person that is your ideal customer, your ideal person in your market your avatar. Now an easy way to do this is to find someone that you know that is already maybe doing this but they’re not monetizing their channel but they know a lot about it or they’re just up and coming and maybe they’re starting their own Facebook page or maybe a You Tube channel.

 

[00:19:25] Scott: They aren’t even on Facebook yet or maybe you know someone in your area that’s really good at this stuff and they would agree to do a Facebook live once a week. There is ways to do it but you’re 100% right and you’re on point by saying you want that to be someone that is your avatar, that is like your ideal customer. You do not want it to be like I’m just thinking to myself here if I was doing the Color It thing like Mike would not want it be a 25 year old male with a huge beard and wearing a beanie cap or something like that, and nothing wrong with that.

 

Now that person might be the ideal customer for someone that’s doing Harley Davidson Motor weekend stuff. Where you’re going to do a repair on your bike every weekend and we are going to do it Facebook live. You see what I’m saying, “You got to match that up,” or maybe that’s someone that owns a beard brand and they’re doing beard oils every single week and they are showing different ones, and different techniques or different ways to cut the beard, whatever.

 

That would be the ideal person. In that brand you wouldn’t want someone that was a woman that doesn’t grow facial hair. You know what I mean? They just would not, it wouldn’t line up. Really important that you match it up to your ideal customer, the best that you can, because that will, again, it relates better to the person on the other end.

 

So, let’s go through this really quickly. Facebook Lives are very powerful, right now. We can boost those afterwards run Facebook ads to them if they start performing. The one thing that I would say here and going off again, I was going to give you the highlights here but the one thing that just came to me again is when you do these Facebook lives, you get a lot of people say, “What should I do?”

 

Well, let’s say for example, you were doing something, let’s say that you were doing, like I said, like motor weekend or something where every weekend you would jump on and you would do something new to your motor. You are building a new motor and every week you are going to do something new, I don’t know, I’m just throwing this out here.

 

Well, if you are going to do that, then you want to incorporate the lesson in there but in the very beginning you want to remind them who you are, what you’re doing, and then also remind them how to follow you, like you, subscribe, any of that stuff.

 

[00:21:37] Scott: In the first 10 seconds, that’s what you want to do, you want to welcome people, you want to let them know that they can go to xyz.com for more details and “Okay, guys let’s get into today’s lesson, I’m going to pull off this part, we’re going to go ahead and we are going to rebuild it and then we are going to put it back.” While you are doing this, some of those parts are probably parts that you sell. “So, guys this is my,” … I don’t know I’m going to sound silly here…

 

 “This is the O-ring that goes inside the outer case and from here all you have to do is, do this, by the way if you want to use some of our premium gaskets, our premium O rings, you can go to xyz.com/Oring and you can grab them, they are over there, we’ve got a full kit together for you guys. All right, let’s go and head back to what we are doing here, we are going to go ahead, we will bolt this on.”

 

You see what I’m saying, you’re just going to incorporate that in there and then also in your comments and also in the description of your Facebook Live. You are going to be able to put that stuff in there so people can click on a link inside of there and it will take them right to that. The other thing is and this is another thing powerful that we found, I know I’m going a little bit long here but there is a lot to talk about here.

 

If you have a Facebook page, you can also create a little store inside of that page that allows you to attach products, your products to the video. If you have a video or a Facebook live, or even a video that you upload, you can add a product that’s related to what you’ve just talked about. You can add that in the back end. We just discovered that, it’s working really well.

 

Even if you didn’t want to do a Facebook Live and you just wanted to shoot a video because maybe you are afraid of live video because maybe you are afraid of live video, you don’t want to screw up or something, you can shoot a video, edit it, upload it to your Facebook fan page, and then from there you can attach your product so it’s a little thumbnail down below the video.

 

[00:23:23] Scott: That’s been working really well for us too so you don’t necessarily have to just to Facebook Lives although I do think that they get better reach and stuff but you can also do regular, just videos. Just upload the video, a little tutorial, inside of your Facebook fan page and then you can start to drive traffic to it through Facebook ads. There is a lot there that you can do, but anyway, I know I went a little bit long there. I probably should do a full episode on Facebook Lives and video for Facebook because there’s a lot there that you can do and there is a lot of things that we are all doing and it’s working pretty well.

 

All right, I’m going to wrap this up on that question but hopefully this helped you, keep me posted Chad and anyone else out there that’s dabbling in Facebook and building an email list and all that stuff, let me know how you guys are making out, I’d love to hear from you. Let’s go ahead and listen to the next question and I will give you my answer.

 

[00:24:14] Harry: Hey Scott, this is Harry again from Barcelona, I’d like to add a new tip. In terms of the keywords that you were both wondering in the last episode that I listened to about why you would want to use keywords, I totally agree. I don’t use keywords except for translations in other languages. So for instance, in the European market we have Italy, France, the UK, Germany and Spain.

 

So what I do is when I add an ad in a different market place in the keywords I add the translations into other languages and I can confirm to you that it definitely works. I saw that my ads appear for instance on the British market place when I do the search terms in Spanish and that often happens here in Europe and I’m guessing, I don’t know, I don’t have that much experience with the US market but I’m guessing it’s going to be the same.

 

On a side note, you were mentioning about the hearts and the little windings on the bullet’s points and you said it was illegal. That’s correct it is illegal by the way. It’s not HTML, it’s what’s called Unicode characters which are the expanded character set. Thank you so that’s it. I thought I'd add my two cents. Great job and thanks again for getting me started.

 

[00:25:30] Scott: Okay so that was more of a tip than a question and I want to talk about this. Harry, thank you so much for sending that in, you rock, brother. I appreciate that and really good tips here and this is definitely something that we actually haven’t done yet and now that I’m listening to this, I am going to implement this like right away.

 

The simple form of this is going to be, number one, just creating the translation for our main keywords and putting them in our listing somewhere, preferably in the back end, because we don’t necessarily want to put that in the eyes of our viewers necessarily. Another way that you can do that is you can use them in the back end search terms or the other thing that you can do, and this is what Harry was saying, was using these as keywords or search terms in your ads, in your sponsor product Ads and then from there, seeing what kind of traction you get there.

 

Again, a great tip, something we are going to definitely be implementing so I want to thank you Harry for that and then the other thing he was talking about, because we are talking about this in a previous episode was where you see in the bullet’s, you see like, I think I was talking to Karon Thaxton about this, is where you will see little graphics as the bullet’s. You will see like a little check mark or an X or something like that, and I was thinking it was HTML but I guess it’s another form of extended HTML or something but it’s, and I’m probably not right on that, but he explained it.

 

Bottom line is, it’s against the terms of service. Me personally it’s not worth doing, I don’t think you are going to get that much more from it, so because of that, I don’t want to jeopardize my listing or my account so I’m going to say I’m not going to do it and I really don’t think that you should do it either. You are going to see people that are doing it. I don’t think that they are getting a huge bump in sales because they have bullet’s that have those bullet’s that are highlighted better or you can see them better.

 

[00:27:34] Scott: I think there is other ways you can do that. One way is, and this is a little bit of like, well they don’t really want you to do it but I don’t think it’s more than a slap if they actually seen it or is where you just capitalize the first word or two words and then you put a hyphen in there and then you go with the bullet, it kind of breaks it, makes it scannable and makes it, just where you can read it easier as the customer.

 

Same thing with your description, I like to break that up and just keep it so it’s scannable. I think anytime it’s scannable, it’s going to make a better experience for the user or the person that’s looking at that product. Anyway, Harry thank you so much for that. So there you go, big keyword tip, translation. Get your keywords translated and put them into some ads and see what happens.

 

What’s the worst that can happen? Nothing. There is nothing really that you have to lose other than to see if anyone is discovering your product, if you put in translation into some of those keywords and a great way to do that is to see the impressions, and then see clicks and then see sales by using sponsor products there. I think that’s a great tip. All right let’s go ahead and listen to the last question of the day, I will give you my answer, we will wrap this up and we can get out of here. What do you say? Let’s do it.

 

[00:28:49] Lloyd: Hey Scott, this is Lloyd in Michigan. I’ve got a question about Amazon email lists. You’ve talked in your series about setting up various kinds of email lists to send to your customers on Amazon. The only thing is, my understanding is that, those customers who are Amazons and that sellers should not be sending emails to the Amazon customers. Is that correct? If not, can you help me understand specifically what kinds of emails we are allowed to send? Thank you.

 

[00:29:24] Scott: Hey Lloyd, thank you so much for the question my friend. Yes, follow-ups are important. This isn’t about an email list necessarily, what you are talking about is, is it okay to still follow up with your customers, using a tool or just even reaching out to them manually. The answer is, yes you still can do that. Now, can you get in trouble for spamming and for sending promotional emails and deliberately trying to convince them to leave a positive review?

 

Yes, absolutely. That’s what got Amazon or made them aware of follow ups becoming spammy. That’s where they rolled out the feature to where you can unsubscribe to their emails. We are not necessarily talking about our customers or their customers as part of our email list. That’s not necessarily what we are talking about.

 

The thing is, you are right. That customer is owned by Amazon. All we are doing is we are trying to create the best buyer experience by giving them a message after the fact to make sure, A. They get what they were supposed to get, B. If they had any problems, please let us know and C. Maybe just a little bonus, maybe it’s going to be a, ‘A how to’ guide or maybe it’s going to be, “You can sign up to our VIP list and you can register for your warranty, like there is nothing wrong with that stuff because we are not taking them and…

 

Number one, directing them away from the sale. We are not saying, “Oh go refund and then go buy it over here,” that would be totally wrong. All we are trying to do is make their experience better. Yes we would love for them to get on our email list. There is other ways that we can them to come back to us after the fact.

 

Number is to just really give them a great buyers experience and then from there, they are going to want to look up your brand. When they look up your brand, you are going to have places on your blog, or on your YouTube channel or whatever where they can be able to subscribe.

 

[00:31:36] Scott: Then from there, they would become your annual email list. So now they’re technically in your control. That’s technically what we are talking about. Do I think that it’s important to follow up still? Absolutely yes. Absolutely yes. I currently still use Sales Backer, they are always up to date with everything as far as like terms of service and they give you templates that you can use right out of the gate, l so I totally love them.

 

If you guys are brand new and you want to try out a follow up software, Sales Backer has a 60 day free trial, no credit card, so you can go ahead and give it a try. I believe it will send out over 100 emails for you in a 30 day period, so depending on how many you are selling, if you are brand new, you going to go at least get a feel for it. Super easy to set up. I’m an affiliate for them so just to be totally clear but I only support other companies and tools that I know personally.

 

Like I know Chris Guthrie personally. He is a great guy, he’s built a lot of great companies, and he’s got a great support system in place and he also is really up on terms of service and sticks by them. We’re not playing around with any grey hat stuff here at all. It’s all white hat.

So if you guys want to check that out, that free trial, anyway, you can head over to theamazingseller.com/followup.

 

I will also put that on the show notes page and it’s already on the resources page if you want to go check that out. I’m a big fan of follow ups just for customer journey. Meaning, how can I make sure that when that one person buys they are going to be happy? Because if they are happy, guess what. Naturally they will come back and want to help us maybe, feedback for our account, gives our account just more authority in a sense.

 

[00:33:32] Scott: It gives us, it’s more seasoned in a sense and it will naturally come back and give us a review. Not everyone who is going to get reviews. Not everyone is going to get feedback but the more that you can connect with them and do a really good job to serve them and make sure that they are happy, good things will happen.

 

I’ve said that all along. So, to me it’s worth it. So, hopefully that answered your question. Yes, you can still do it and at the time of recording this, everything is still onboard, everything is still okay but you can totally do it. If you go to Sales Backer, and you check that out, if things change, they are going to know about it and you are going to be aware of it, so you will be able to find that stuff out by just going there and checking out theamazingseller.com/followup.

 

All right, I think that’s going to pretty much wrap it up. A lot of cool things happening, we are getting into fourth quarter here, pretty deep here, pretty soon, super excited about that, I think we are going to have some really big numbers and if you guys are just getting started, if you’re just getting started and you are saying to yourself, “Scott, do I have time to get in for fourth quarter?” The answer is probably not, depending where you are in the process.

 

If you are already through product selection, you already have sourced your product and the product is on the way, then yes, you can probably get it in but I would not let that stop you. So many people I hear say, “Scott, I want to get in for fourth quarter, I want to get in for this gold rush.”

 

The truth is, there will be another gold rush. There will be another big spike. But you got to get on there. Depending on what you are selling, first quarter could be your best quarter, depending on what you are selling. I don’t look at it like I’m only going to get into this Amazon world or even in just the ecommerce world just for one quarter. I’m doing this for the long term. I’m doing this because I love building businesses.

 

[00:35:28] Scott: I love the challenge and I’ve said that before, it’s kind of like a game to me, to where I can go out there and instantly be able to reach an audience of people that are interested in a market and then from there see what they want and then serve it to them and then market to them and really give them value.

 

I find that just really intriguing to do that and that’s what really drives me. Then also helping you guys. We are definitely going to be doing more moving forward, not just here in fourth quarter. But yes, fourth quarter is here and it’s pretty exciting and we’re excited, I’m not going to lie. I’m planning to have at least three to a four X in fourth quarter but we’ve built this new brand over the past six months and we are ready for it.

 

We are like now ready, we think we are. I will give you guys the play by play as soon as we get through it but, yeah, it’s been a process and it’s pretty exciting. Anyway, I’m going to stop talking now so you guys can get down with your weekend and I want to remind you guys of the show notes, they can be found at theamazingseller.com/427 and all the links, the show notes, everything will be there, transcripts.

 

If you guys want to ask your own question and have it aired on an upcoming Ask Scott, head over to theamazingseller.com/ask and you can do that, and I hope to keep this a little bit shorter, but just never know what I’m going to do talking about there in the beginning like I did here with my weekly thoughts. Hopefully that was valuable to you, get out there make it happen, and as always remember, I’m here for you, I believe in you and I am rooting for you but you have to, you have to… Come on, say it with me, say it loud, say it proud, “Take Action.” Have an awesome amazing day and I will see you right back here on the next episode.

[END]

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