How can you boost your Amazon sales and rank? If you're selling on Amazon, you’ve probably searched for different ways to do this. My team recently developed an email profit push strategy that showed immediate results with our brand in just three days. I'll share with you the results and how the whole thing worked out for us.
Seriously, just these three emails earned us an additional 140 sales and also increased our ranking on Amazon. If you have an email list, you’ve got to try this. If you don't have an email list, you really need to build one! This is a great way to use and get free traffic!
Basically, our goal was to generate a little bit of extra revenue and get another little bump in our rankings on Amazon. If you have a product on Amazon and you have an email list, you can get leverage your list to do just that by running some sales.
Now let me just say, our sale was only 30% off. It wasn't a 50% off. It wasn't a 75% or an 80% off that you might've heard other people doing in the past to try to boost their ranking. We were not just doing this for an increased rank strategy. We wanted to get some more sales in the door as well.
But I also should let you know, this will only work if you've already put in the time to nurture your email list, which means you've provided them value. You haven't just said, “Hey, buy my stuff, buy my stuff, buy my stuff!” This is only going to work if you've built up that relationship with your target audience first.
Now, I've shared Facebook ad strategiesusing this same idea as far as building a list that will work on that platform just as well as it does here. All we need to keep in mind here is that we are building a list of people that are interested in what we have to offer.
Eventually, we can make them a special offer and get an extra 140 sales in three days. On top of our original sales that we always get, my brand added 140 additional sales. And we did this with just two products by the way. That's the only thing we did for this special offer.
And the other thing I should probably mention is, you can pretty much have a sale whenever you want. I had one on my birthday. One time I said, “Hey, it's my birthday. Let's celebrate together! I'm so happy I'm having my birthday,” which I was. “I'm going to go ahead and give you a discount of __% off.” You can do that any time that you have a reason to do it. (But don't just make something up.)
Labor Day weekend is when we decided to run our sale, which was a great reason. It might be a slower time because people are out grilling and picnicking and all that stuff, but we were able to still get a pretty good set of sales here, as you can see.
Okay, so let me walk you through it, day-by-day.
So here's what we did. Day one was on Saturday. We sent out an email that basically just said, “Hey, happy Labor Day weekend! Hope you guys are going to have a great time and be safe.” We told a little bit about our plans that weekend. Then from there said, “To celebrate this Labor Day weekend, we're going to offer 30% off on two of our products. Go here and get them!” Simple.
Then we added some value in there, maybe a tip for the weekend. If you're in the bass fishing market, you might have said something like, “Oh, when you're out there fishing this weekend, make sure that you do this, because I tried it last week and it worked really well.” Something like that.
Really basic and short. Nothing really hard about it at all. We just threw a little bit of goodwill in there and gave them a discount.
Now remember, if you've done this right and you've already built up that relationship, people are going to be cool with you offering them something that you're not offering everyone else. This is an offer exclusively for them.
On Sunday, we sent out another email to our entire list. It was really just a reminder of our offer. We just said, “Hey, quick reminder,” and then filled them in on what we sent out the day before.
You might want to sprinkle in another tip for them in there, maybe even one that you posted six months ago, but you want to remind them about it. (It has to be relevant, obviously.) Then wrap it up with a short, “Hey, just want to remind you that the 30% off special is happening right now. Go get those specials!” Something like that.
Monday was basically a “last call” email. That's it. Remind them that the sale is ending.
Our biggest sales day was day three. We had more sales on day three than we did on day one. That's normal. You're generally going to have an okay day, then a mediocre day, and then you’re going to have a really, really good day because you've actually stacked it and reminded them that the sale is ending.
So, that's basically all we did. Pretty simple, right? We just whipped out our handy-dandy email list, sent out an exclusive discount and saw that immediate boost in traffic. On that three-day weekend alone, we bumped our profits with an additional 140 sales and also increased our product ranking on Amazon.
If you're not doing this, do this. If you don't have an email list, this is why it is totally worth your time to build one.
Well Scott, I built the email list and I haven't profited from it yet. It cost me a thousand dollars to build a thousand person email list.
Well, we built our list 18 months ago and are still getting these results. Our list has been paid for over, and over, and over again, and continues to help us increase our sales rank.
And what happens now that we're ranking higher on Amazon? We're selling more product organically. Think about when fourth quarter comes and we've now seeded all of these different keywords because we're optimized for them. We're definitely going to see increased sales.
So, this strategy has got more of a long tail effect too. We got the immediate gratification from these three emails, but we also scored the increased rank, which gave us a little bit of a bump and we seeded ourselves for the future. We can start to build out that base of keywords.
But if I’m emailing my list three times in a row, aren’t they going to get mad at me?
Well guess what? If they get mad at you, you haven't done your job beforehand as far as getting them to know, like, and trust you. And if you have built that relationship and they still get mad at you, you don't want them on your list anyway.
So if you get people who unsubscribe, applaud them. Say thank you, I appreciate that. I'm not paying for you on my list anymore. I think we had about 110 unsubscribes out of about 27,000 emails this weekend. Not Bad. That's fine. They helped us clean our list.
The Three-Email Profit Push
Let me just show you this other strategy real quick. This is a little bit of an advanced strategy, but it's not hard to do. So let's say for example, you only want to send out one email to your list and you want to do something similar to this, right?
Here's what you can do so you don't feel like you're hitting your list too hard.
- Day 1: Send an email with your offer. You might get 12% to 15% who open that email.
- Day 2: All you do is resend that email to the unopens. That is, schedule that message to be resent 24 hours later to anyone on your list who still hasn’t opened it. We usually get an increased open rate of 4% to 5% just by resending that first email. (You can do this very easily using an auto-responder like ConvertKit. It's a great service, a great platform, and a great company.)
- Day 3: If you want to, you can even send another one to the people who still haven’t opened it. You might pick up another 2% here. So across the board, you're at a 19% open rate when if you had only sent it once, you'd only have 12%.
Keep in mind, the people that have already opened your email are not getting that email again, so you're not bothering them. Like I said, it’s a little bit more of an advanced strategy, but it's super easy to do with an auto-responder. If you're sending one broadcast email a week, you should be doing this as part of the process for that as well. It’s important to re-target followers.
So I hope you're as excited as I am now about building a list and really doing it the right way for your brand! You're really building an asset that will keep working for you over and over again.
Remember, the people on that list are people. You're communicating with and helping people in your market. Once you understand that and once you really embrace that, I'm telling you what, your brand can be taken to the next level very easily. This here is pretty powerful stuff!
If you have any questions, drop a comment down below! Also, check out the video I made on this topic, where I draw it all out on the whiteboard. As always, take care and take action!