I’m so glad to have you all here to be a part of our Friday jam session where I’m going to answer some really awesome questions.
If you want to get in on the action and ask a question, just head on over to takeactioncrew.com to be a part of our Friday crew when I hop on and answer all your questions. It’s totally free, and it’s every Friday.
Trust me, we have a total blast and would love to have you come along for the ride! You’ll also learn some valuable stuff to help build your brand along the way, so it’s a win-win.
You don’t have to be the brand of your business if you don’t want to. Let’s dive right in and talk about the pros and cons of being the face of the brand and some ways you can be successful even if you’d prefer not to be front and center.
There are many successful brands that will have a character that plays a role in their commercials, social media campaigns, and other marketing. So there are lots of ways you can do it and still be successful.
Create a Voice and Guide For Your Business
When you’re building a brand it’s super important to have a character or a person that is the voice of the brand. Essentially you’ll need to create a guide and expert for your business. It makes it more personality and allows people to easily relate.
State-Farm, T-Mobile, and Sprint are prime examples of businesses who always have a voice or person promoting their brand. To keep it fresh and different, they switch them out on occasion so it’s always the same thing.
Designate someone to be the communicator of your brand to make it more personal. Create a character or guide that will help you with the company. It’ll also make it easier to write and create new content.
Create Great Content No Matter Who’s The Face of The Brand
Don't worry, you can still create content if you don’t want to be the face of your own brand. Whether you don’t want to be in the limelight or want to protect your privacy, you still have plenty of options: Below are a few ways you can do this:
- Voiceover: Instead of being in the videos for your brand, you can use slides, screenshots, or photos and talk over them. So, you’ll still contribute without having to be the face of your brand.
- Pen Name: If you’d prefer for people not to know your true identity, a pen name is a great way to still contribute while staying out of the spotlight. This is super common with writers who want to keep their real names on the down-low.
- Bring in Additional Contributors: It can definitely help your brand when you have additional contributors. It can be hard to sell a business later down the road if you’re the face of your own brand and the only one creating content. But if you have a character and multiple people contributing to the website, blog, Youtube channel, etc, it’s much easier to switch up ownership without skipping a beat.
Benefits of Being the Face of Your Own Brand
To me, being the face of your own brand does help elevate it and allow people to connect on a more personal level. Because it’s something, you’re showing up for and being passionate about. Even if you have a brand focused only on selling products, it’s good to add a content component to the brand. Don’t underestimate being yourself and sharing what makes you unique with your audience. People like seeing brands that are authentic and will appreciate it when you’re real with them.
If you want to be the face of your own brand but don’t feel comfortable using your real name, that’s ok too. You could also use a middle name or something completely different especially if you’re worried about privacy or safety.
Create a Relatable Character for Your Brand
If you sell multiple products and plan to sell a business, that’s a great reason not to be the face of your brand. It’s easier to sell if you’re not the guide. Make sure though that the character you create is relatable to your target market.
For example, if you’re selling mainly to females, you’ll want a female spokesperson so they can easily relate to her.
You could also utilize your past customers to write or be contributors. They know and love your product and can help highlight its features and best uses.
Our goal here is to show people that when they come to your site, they can get the information they want to see. They’ll be more inclined to keep backing back if they know who the contributors are and see that it’s a real person running the brand and making the magic happen. That’s all we’re really trying to do is connect on a personal level with people.
If I had someone come in and fill in for me on the “Rock Your Brand” podcast, it wouldn’t get as many listeners tuning in. Because I’ve created a relationship with each of you, and that’s why you all show up every week. However, If you went to my blog, and it was all just content then you might keep coming back because the content is what you’re showing up for. So it’s all about finding a good balance, depending on what your goals are for the brand.
How to Transition From Being the Face of Your Brand
It’s definitely possible to start out by being the face of your brand and eventually as you grow, pull out and replace yourself with other contributors or a character.
For example I had someone ask a similar question who has an online store selling educational materials. I suggested that she could start bringing in new teachers and contributors for new materials and when she is ready to phase out of being the main face of the brand it wouldn’t be a shock to people because there would already be other people contributing to the brand.
How To Find a Face For Your Brand
You could also always hire someone locally who is passionate about your market to be the face or character for your brand. They could come in and create video content for you, and they would be the voice and visual aspect.
For example, there is one guy at my daughter’s beach volleyball games who is so freaking passionate about beach volleyball. He doesn’t necessarily have a good idea about how to run an online business and all that stuff, but he’s super passionate. If I was starting a volleyball site or training platform, I could hire him to be the main face of my brand and hire a few other coaches to be contributors to the site.
Just remember, it doesn’t always have to be you as the face. You will always be the one behind the scenes, pulling the strings and making magic happen, which is great. That’s the skillset you’re building, and you can take that with you no matter what brand you start next.
If you want to be faceless, you’ll need to be willing to pay to hire some to be the face. Or if you don’t want to be on video, you’ll need to hire someone to do that part for you. You can’t expect someone to do it for free.
Remember, you need to invest in your own business if you want it to succeed. Be willing to spend a little extra money to make that happen, and it’ll all be worth it in the end. It doesn’t have to be a lot. You just need to be willing to pay people for their time, especially if they’ll be the face of your brand.
How to Sell Your Business If You’re The Face of the Brand
Just because you’re the face of your brand doesn’t mean that it’s not possible to sell it. You could always consider selling and being “sold” with your brand. Which would mean you would come along and continue being the face.
If you’d prefer not to be the face or guide anymore, you could technically become a contributor. So you’d be paid per month for basically creating content and showing people that you’re still a part of the brand even though someone else has ownership. This would also give you the chance to still be a part of it if you’d like without so much responsibility.
There are plenty of possibilities when you sell. You’ll just need to know what you’d like to do moving forward, so you’re ready to negotiate when the time comes.
For me, being the face of this brand, I’ve felt a strong responsibility. I feel the need to show up and give you the truth and not sugar coat things. Instead, I want to be authentic and real. It’s not always easy because I always want to inspire and motivate you. However, I still think it’s important to show you the hard parts, so you know what to expect. I also think it helps to build a sense of trust. I want to reach more people but also enjoy a sense of privacy. It just feels right at the moment, and I’m so happy to be here.
As a reminder, if you want to be a part of our coffee crew and get notified when we go live head on over to theamazingseller.com/coffeecrew. We’d love to have you!
General Business Q & A’s
Q: What apps & platforms are best for video editing?
A: I keep it real simple guys when it comes to editing and making videos. I use ScreenFlow when I do it myself, and typically anyone that edits for me uses it too. That’s for Mac users. Camtasia works really well if you wanna use the free i-movie. It’s a bit more complicated than ScreenFlow.
Q: What Percentage of the content should be from the face of the brand vs. contributors?
A: I don’t think it matters all that much. Just keep it close to 50/50 or a third of the content contributors. If you're creating content to be found on Google, it’s going to be searched based on the subject not recommended by someone. So it doesn’t matter as much if you use lots of contributor content when people opt into your brand. That’s when you want to introduce the face of the brand.
Q: How would you compensate someone for being the face of a brand?
A: I’d offer a percentage of the business or pay them per piece of content. Just make sure they are the right fit for the brand.
Q: What is the going rate to pay for a piece of content?
A: I would say, on average, for a blog post between $30-$50 dollars. Or you could get it down if you work with someone who has a blog or website with similar content, and you could offer them a backlink to their site for a lower rate.
Q: Where do you host your courses?
A: We use Kajabi to host our course. We use WordPress but use Hostgator to host the website.
Q: How often do you send out content?
A: We typically send out four-five pieces of content a week. We sent two-three emails per week.
Q: Is it effective to ask other bloggers to contribute to their blog?
A: It’s a great way to do it because they’ll give you a backlink. The only thing is if you’re going to create fresh content for their blog, you should always try to create your content first and later on start contributing to other blogs later.
Thanks for Being Here!
If you want to attend our live Friday jam sessions, all you need to do is head on over to takeactioncrew.com where we show up every Friday at 10:00 am eastern time. You can join us and can ask a question where I can answer.
Thanks so much for being here. This is always one of the highlights of my week.
Remember, I’m here for you. I believe in you and am rooting for you!
It’s your turn to go and take action! Now go rock your brand!
6 Take-Aways From Today's Episode
- Create a Voice and Guide For Your Business (2:15)
- Create Great Content No Matter Who’s The Face of The Brand (6:20)
- Benefits of Being the Face of Your Brand (11:30)
- Create a Relatable Character for Your Brand (16:26)
- Find a Face For Your Brand (21:35)
- How to Sell Your Business If You’re The Face of the Brand (29:00)
RESOURCES MENTIONED IN THIS EPISODE