Looking back at your career, can you identify one person that made a huge impact on your trajectory? What was it that you learned from that individual that means so much? How will you pass that knowledge on to others? On this episode, I welcome my guest, Collin Castellaw – a professional shooting coach turned digital content expert.
Collin’s brand (Shot Mechanics) is one of the largest basketball training resources in the world. With a social reach of 800,000+ and over 100+ million-lifetime online video views, Shot Mechanics has empowered players from all over the world to unlock their full potential.
In our conversation, Collin opens up about how he got started as shooting coach, why he approached a major rival for partnership, lessons he has learned along the way, and so much more. Have pen and paper ready, you don’t want to miss a minute of Collin’s powerful perspective!
What is your approach when it comes to building your business? For years I’ve followed the method of providing value as much as possible and then going in for an ask. Seeming to come from the same method, I wanted to get Collin’s take on building an audience. Collin was quick to point out that he was to bring people in because they could see the value for themselves. What can you learn from Collin’s story? Tune into this episode to hear more!
Following the data
Providing value and getting people’s attention is just the first step – next – how do you leverage that attention and turn a profit? What would be your approach to turning over 30,000 video views into profit for your business? Collin decided to put his time and energy into creating a training video that he would offer to his fans for just 99 cents! What sounded like a great deal ended up a HUGE flop. How did Collin recover from that flop and figure out how to move forward? Learn the answer and so much more by listening to this engaging episode!
The big take action moment!
For years I’ve been telling people to get off of the sidelines and to take action! It’s my belief that our lives are filled with take action moments but many of us are too scared to seize them. I hope you can see a bit of your story in Collin’s story and draw some inspiration from his ability to take action. Collin’s take action moment – where everything changed – was when he met and befriended his mentor, Adam. That relationship helped Collin see what he needed to change in his business and where he needed to grow as a leader – it made all the difference and it started with that bold action to reach out! Learn more from Collin’s story by listening to this episode – you don’t want to miss it!
OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND
- [0:03] My introduction to this episode of the podcast!
- [5:00] I welcome my guest, Collin Castellaw.
- [7:00] Collin talks about his background.
- [14:00] How Collin created his YouTube channel and got started.
- [21:00] Looking at the data and optimizing an approach.
- [28:00] Process over products.
- [33:30] Collin’s big take action moment.
- [36:00] Video breakdowns of celebrity athletes.
- [41:30] The big project that Collin is really excited about.
- [52:00] Shifting from Shot Mechanic to Players TV.
- [55:30] Closing thoughts.
Speaker 1: 00:00:00 What was one big thing that you can look back and go, man, that never happened.
Speaker 2: 00:00:05 I don't know where I'd be cause that just changed everything. I think I, you know, I've said it over and over again. I think, I think the call that I made to Adam to get a business mentor who was somebody not necessarily light years ahead of me, but somebody who was ahead of me on the path, uh, and really start thinking about things from a marketing standpoint was, was the big, the big turning point.
Speaker 1: 00:00:26 Hey, Hey, Hey, what's up everyone? Welcome to the Rocky brand podcast. I'm your host, Scott Bowker, a serial entrepreneur on a mission to help you.
Speaker 3: 00:00:35 This show is designed to teach you, to inspire you, to motivate you to take massive action and build a future proof business. So whether you're just starting out or taking your existing business to the next level, this is your home. Now if you're ready, I'm ready. Let's rock your brand.
Speaker 1: 00:00:57 Yo, what's up guys? Welcome back to the podcast today. I am fired up because I'm going to share with you our next guest interview, who I am super excited to introduce you to and what an amazing story. And if you are just tuning in on Wednesdays, I am going to be doing interviews just like today's where I am sharing them so you can learn through their experience and how they've built a brand, but also how they've overcome challenges and failures. Well, today's guest had his share of those. His name is Collin Castella. Now I was introduced to him by my son who's 22, and he's super, super passionate about basketball. He has been ever since he was playing in the church league way back in the day and went through a high school, even red shirted in college. And then now he's turned his focus on coaching.
Speaker 1: 00:01:56 And also he's a, uh, uh, actually majoring in physical education. So he wants to be a coach. He also wants to be a trainer. He's actually doing some vertical jump training and such. But he actually introduced me to Collin and he said, dad, you gotta have him on. He's really just out there providing such great value and he seems like he's built a pretty good business around it. He's actually now connecting with NBA players and just some really high level people. I think he'd be really good for your show. So I said, Hey, reach out to him and see if he'd want to come on the show. Well he reached out to him and he said, I'd love to come on the show. So that's how I got introduced to him. So see how it happens. Sometimes we just need to see in our own world someone that is affecting someone else's life, like my son's in a positive way, but it's really also in the business realm because I love seeing people on how they've went from him.
Speaker 1: 00:02:52 In his case, he was a school teacher, which is actually the direction my son is going in right now, but also how he turned that into a really sizable company called shop mechanics and he has a really, really popular and well known YouTube channel with 901,000 at the time of recording this subscribers and over multiple millions of views on videos. So sometimes you hear of people, they hit like one video that got a million views. Now he's got like, I dunno like 10 or 12 or maybe even more. He's got a few that are over 3 million views and just crushing it. Now with that all being said, he also talks about, well just cause you see a lot of views doesn't mean you can make a lot of money. All right? And he shares how he created his first product and how it flopped and why it flopped and how he learned.
Speaker 1: 00:03:49 He also shares with us how one, one outreach that he did changed everything for him. I asked my interview guests, I asked them all the time, what are your take action moments? You guys know? I wrote a book called the take action effect and it's all about take action moments. What's that one moment that changed something for you forever that if you didn't do that one thing, your life wouldn't be where it is. We always uncover them in these, these interview guests that I have on, so we are going to dig into that. You're going to be blown away at this interview and I'm really excited to share it with you. Now if you want the show notes, the transcripts to this episode, this is episode eight 31 so you can just head on over to brand creators.com forward slash eight 31 and you're going to be able to hear again exactly how he was able to go from a school teacher to where he started a YouTube channel and then from there he's grown it and now he's got some amazing opportunities that are coming his way, but because he took action. All right, so guys, sit back, relax, enjoy this interview with my new friend Colin Castello. Well, Hey Collin, welcome to the podcast. How are you doing man? Good to finally get to meet you. Heard a lot about ya. How you doing man?
Speaker 2: 00:05:06 Hey, I'm doing well. You know, hunkered down trying to, uh, avoid this virus at the current moment. So working from home, but uh, you know, other than that doing fantastic.
Speaker 1: 00:05:14 Yeah, that's gotta be a little bit, a little bit difficult for you because you're used to being in the gym.
Speaker 2: 00:05:18 Yeah, for sure. Normally a lot of gym time. Uh, you know, I've got an office here that I, that I go to most of the time as well. So it's definitely a little bit different. I've definitely put on, you know, the quarantine 10, at least I'm trying to stay away from the 15, so the sooner I can get back in the gym the better.
Speaker 1: 00:05:32 Nah, I hear you man. It's, it's been tough. Uh, you know, working from home is, is great and all, but you know, there's something about the interaction with people and stuff and when your business kind of revolves around that, I know you, uh, you know, you do a little bit more interacting than I probably do cause you are like, you know, you're, you're in the gym with people and you're, you're kind of doing that stuff and even in your training. But, uh, really glad to get yawn. And actually I discovered you from my son who's 22 years old who played you played hoops in, in, in school. He was going to go college. He, he actually played one year red shirt and then he found out he's just like, you know what he's already discovered. He's like, I just don't think I want to go down this road.
Speaker 1: 00:06:09 I'd rather coach. I'd rather, you know, help other kids. And, um, he just wasn't into it. So, uh, he's going to a university now, he's almost finished up and he's got one more semester and then, uh, he'll be going down the teaching route. But hopefully the coaching and training route, kind of like the similar path that you've went down. And I think it's going to be interesting to dig into your story. So tell us a little bit about yourself, Collin. How'd you even, how'd you even get to where like you were able to be a teacher? Let's kind of go there first.
Speaker 2: 00:06:36 Yeah. You know, so it's kind of, it's been a winding road for me. So, you know, the, the path to education where I started out was, um, you know, kind of a last second decision. So I went through college. I was a fine arts major. I didn't really know what I wanted to do. I went to Washington state university, um, because my girlfriend at the time who's now my wife, and then also my two best friends went there. Um, and they had on their website it said that they had an industrial design degree and I was like, I wanted to design sneakers, I want to get into apparel design. Um, so I went there for that. And then lo and behold, they did not have that degree was just on their website. So just kind of floated through college, not really knowing what I wanted to do.
Speaker 2: 00:07:13 Just pretty much loving basketball, playing hoops, you know, kind of doing that sort of stuff. Um, and then so it kind of got to the end of the road and I was like, I gotta figure out something I can do with this now. Um, and so my mom's an elementary education professor, um, in college, and my dad was a art teacher when he kind of first started out his professional career. He's now an architect, but, um, so I was like, I guess I'll, I guess I'll be an art teacher. Like I kinda already know how to teach, you know, I've been around it my whole life, so, um, you know, I'll kind of move that direction and start out in the art teaching realm. Um, I always like to say I was by far the worst actual artists of art teachers probably on the planet. Not that great. So that's kinda how I jumped in. It was kind of got to the end of the road, needed to pick something. And like, kids like being creative or you know, kinda like being creative and so kind of jumped both feet in.
Speaker 1: 00:08:00 Wow. That's interesting. So, and I hear that a lot and it was funny, I heard someone the other day, they're like, they were 17 or 18 years old and they're just like, I don't know what I want to do. And you're forced to almost figure out what you want to do before you've ever even experienced anything like crazy. Right. Like, um, but I always tell anyone, like I've got three kids, I've got a 12 year old, I've got a 22 year old Scotty who, you know, and then a 24 year old who's about ready to have her first baby. So I've got, I've been down down the road, but like, so my, my daughter, I wasn't, I didn't go to college. I never spent a day in college. Um, and for the longest time I was always feeling like, you know, like I wasn't smart enough or it just wasn't an opportunity for me, but I didn't want to, I didn't want my kids to go down that road cause I thought they had to in order to be successful, which we all know is not a hundred percent accurate. Well, if the career lends itself to it, you gotta write, you gotta go to school. Um, so I never pushed it on, on anyone. So how was that for your, your parents? Were they pushing you in the, in the educational space or were they just like, you gotta pick something?
Speaker 2: 00:09:01 Yeah. You know, they're really supportive. You know, my mom being an elementary education professor had, had kind of always known that it was something that I'd be really good at. Um, so she was pretty jacked for it. You know, my dad who started out as an art teacher as well, was kind of like, Hey, there's nothing wrong with doing it for as long as you want to do it. And then, you know, if there's other passions or other interests you want to chase, you know, more power to you. So, um, they were both super, you know, super supportive and um, you know, kind of going down the same path that, that both of them have gone. You know, my dad was an art teacher for I think five years, maybe four, and then ended up going back to school to be an architect after that.
Speaker 2: 00:09:32 So, you know, they were very much in kind of the progressive mindset of Hey, what you do right out of college isn't necessarily the same thing that you need to do for the rest of your life. Um, you know, so the way we kind of looked at it was like, Hey, this is kind of, you know, a little bit of a debt to society. You can pay, you know, help shape a few of the, you know, kind of next generation of youth until you kind of figure out what the next thing that you want to do is.
Speaker 1: 00:09:52 Hmm. That's interesting. You guys, supportive parents a lot. A lot of parents want you to pick that degree and they want you to, and obviously when you pick that degree and depending on how much you spend on the degree, it's like you need to like make that work.
Speaker 2: 00:10:04 Right? For sure. For sure. I got very supportive parents, shouts to Greg and Shauna,
Speaker 1: 00:10:08 awesome, awesome jobs, awesome job. Love that. And uh, okay, so let's talk about, so you, you do that, you, you, you get a job. How was that? How was it easy getting a job as soon as you got out of school? Like give us a little bit of that and then let's talk about that and then how that led you into now having like almost a million subscribers on YouTube. Well, we'll get there, but let's just kind of lead people down that path
Speaker 2: 00:10:31 for sure. So I graduated from school I believe in 2008 and then I ended up finishing my teaching certificate at 2009. So I came out right pretty much in like the crash of the economy and all that stuff back in back when, you know, kind of the housing market blew out and all that stuff. So there were not a lot of job options. So originally we had planned to move to Southern California. My wife had had an internship there in college, um, that, you know, we were planning to go back down that direction. I applied for a few art jobs down there and got to thanks but no thanks. Letter from the first three and all of them said like, Hey, thanks. It seemed like a great applicant. But we've got, you know, 300 plus qualified applicants for the job. And it was like, well, if there's 300 qualified art teachers just floating around Los Angeles and the greater area, like the pretty much no shot at that.
Speaker 2: 00:11:16 And so then at that point it became, Hey, let's just get a job. And because of, you know, an art teacher is a little bit, a little bit more niche of a job than my wife was in PR and communications. It was like, we'll just go wherever I get a job and then you can find one too. Um, so we ended up moving to Boise, Idaho. Um, I got a job at a small school district called notice school district, which is outside of Boise and it's got about 150 kids, grades seven through 12, so very rural, um, you know, school districts. So I was teaching, uh, K through 12 arts. So, you know, part of the day I'd have second graders part of the day I'd have seniors and, and you know, in between. So that was kinda how we ended up in Boise and where I got my first job. Literally I applied, I want to say 25 jobs, kind of w at the end of graduation slash into the summer. Um, and I got one interview that was the one that noticed. And luckily that was the one I got. So we didn't have a whole lot of options. So on, we packed up the UL and moved to Boise.
Speaker 1: 00:12:08 Oh wow. That's now where do your parents live?
Speaker 2: 00:12:11 So they live in, in Clarkston Washington, which is kind of Eastern Washington on the right, on the Washington, Idaho border. Um, so if you know where like Spokane, Washington is, it's about two hours South of there.
Speaker 1: 00:12:20 Okay. Okay. All right, cool. Uh, okay, so you again, I think a perfect lesson for people is like you put out 25 applicants and you know, praying to get one and I think it goes in anything in business or anything in life. It's like, you know, a lot of times you got to put some things out there in order for something to grab. And uh, I think you can probably attest to that even when we start digging into like the YouTube side of things and even just your connections. I mean, you're connected like crazy from what I've seen from afar. I want to dig into that because I think your network is your net worth. I really truly do. I mean the people that you can get connected with, and I've taught that to my son and I teach it to people that listen. It's like, man, if you just really just focus on giving value and building relationships, man, they'll, they'll take you, they'll open the doors for you. How many people want the money first before they're willing to put in the work. So it seems like you followed that similar path. So let's, let's talk about that. So you're, you're teaching, are you thinking at this point when you're teaching, like, this is going to be something I'm going to do for a while or is it like, just going to fill in the void for now and you know that there's still something out there that maybe you might want to do but you're just not sure yet.
Speaker 2: 00:13:23 Yeah. You know, I didn't have an end game in mind. It was the type of thing where like, I could see myself being a career teacher if that's what it lended to. Um, I do come from a long line of dreamers and entrepreneurs, so I had a feeling that it probably wasn't going to be a forever job. Um, you know, at the core of it, I wanted to make basketball my career in one way or another. So it was kind of like, Hey, do I teach and go down the high school coaching route? Is it, do I go back to college and become a grad assistant to try to do the college coaching thing? Um, I've got a couple of buddies that have done the, you know, we're, we're going down the grad assistant route that we're a little bit older than me and it just seemed like a very unstable environment to try to raise a family.
Speaker 2: 00:13:58 And you know, job security is virtually nothing. You know, all my buddies were moving around city to city, you know, kind of moving their young kids and that sort of stuff. And so, you know, basically at that point it was kind of like I wanted to make basketball a job, but it was how do I make basketball a job? And that's kind of where the YouTube stuff actually ended up being born was, I have a little bit of a background in graphic design, website building, that sort of stuff. And so it was basically like, Hey, I'm going to start kind of doing the basketball stuff online. And this was, you know, circuit 2011 I think when I officially started the company where on my basketball training was like not really existed at the time. So it was kinda like, Hey, I'm just going to do some stuff on the side, put some videos online, you know, kind of see what happens. But, um, yeah, teaching was never really the full longterm plan, but I also wasn't against it.
Speaker 1: 00:14:43 Mm. Yeah. No, that's it. It's very interesting. Uh, you, I, I like it that you said you came, you, you come from a long line of, of, I think that's even entrepreneurship, but dreamers, it's like they, they want something more they want. And I love that. I think when we can embrace like dreaming and then also like what's stopping, what's stopping you from getting that? Uh, actually we're watching, uh, the, the, um, the Jordan a thing right now on TV. It's awesome. Um, and it just goes to show you like, you know, the guy was relentless, you know what I mean? Like, yeah, he didn't, you know, he didn't take no for an answer or he didn't take that last shot for like, Oh, it's not going to fall. I'm just going to go harder next time. I'm going to practice harder. And I think it goes with anything. So I'm glad that you brought up the dreaming thing. Cause I think if we dream it, we can get it if we want it bad enough.
Speaker 2: 00:15:29 Yeah.
Speaker 1: 00:15:30 Simple as that. So, okay, let's, let's get into you start the YouTube stuff. When did you start to say, wow, I'm starting to get something here. I'm starting to get some traction on this. Maybe I should. And so what? Cause a lot of people can start on YouTube even today. And I would love to hear your thoughts on people starting today on YouTube and try to help the listener that might be thinking of that. Cause we talk a lot about content creation. I mean heck, we're creating a content piece right now. We're on the podcast. It's going to air on YouTube. It's going to air on the podcast on iTunes and Stitcher and all those channels. Um, so I do want people to understand, uh, content creation. But what was the, what was the moment for you that you were like, this is starting to turn into something or I'm at least, I'm starting to get some attention. I'm starting to get some eyeballs. When did that hit? Was it a month after? Was it a year after? Was it three years after? Let us know a little bit more about that.
Speaker 2: 00:16:20 Yeah. Yeah. So I mean, what I'll actually do is I'll backtrack just a little bit from that point. Cause there's a, there's a really valuable story in kind of how the YouTube channel came about. So basically when I started, uh, the company shot mechanics, it was basically like, you know, Hey, I want to build this website and I was way ahead of the game. I want to do a membership website where there was these different tiers. So you get a bronze tier, silver tier, all that sort of stuff. And so I went out and I shot, I had like 170 videos that I shot. Different drills, different workouts, different breakdowns, shot this massive list, put a ton of time and energy into it, you know, spend my life savings on with the little life savings we have, you know, fresh out of college and as a teacher I'm building this website, paid web developers, which back in 2011 2012 it was really expensive.
Speaker 2: 00:17:02 There was no Squarespace with built in plugins and all that sort of stuff. So I spend about 10 grand on equipment, website, kind of all that stuff to build it. Um, and didn't really think about like how people were going to get there. You know, I didn't, I was just like, Hey, you just build something on the internet and people show up to it. Like that's how the internet works, right? Yeah. So I spent all this money all this time, like it probably took five or six months to like build the whole thing out. You know, I'm teaching, I'm coming home, I'm working afterwards waking up. So I had about 45 to like a 50 minute commute out to school. So pretty much it was like wake up, work on it in the morning, teach, come home, work on in the afternoon, built this website out.
Speaker 2: 00:17:39 It was kind of a piece of crap and launched it. The crickets like literally nobody's coming cause I had no, I had no plan how to get people in there. Social media wasn't a thing, really know Facebook was kind of around but and so basically it was kind of like, Oh I don't know what to do with this thing. Got pretty down and ended up for the next probably like six or seven months. I focused a lot more on my house remodel than I did on the actual business. Um, so it was like, all right, so I, I switched out like 18 windows and doors in the house that we had just bought and uh, front yard remodel back at Romo, kind of put it on the back burner, didn't really think about it. Okay. Then as we kind of rolled into the next year, this is where kind of the YouTube stuff started.
Speaker 2: 00:18:16 Where we started to gain some ground was I was like, well, I have all these videos. YouTube is starting to pick up more steam, and I was kind of like, I'm just going to kind of drip them out onto YouTube and kind of see what happens. And so I ended up doing two things because of this, that really the growth on YouTube that I think a lot of people miss. Number one, because I had bat shot a ton of content, I was able to bust through the, like this sucks phase where you're getting three views, 12 views, 11 views, and you're kind of like, man, I just spent five hours on this video and I got seven views. Like this is terrible. And you do that. Yeah. For most creators, they do that like three or four or five, seven, 10 12 times and they're like this, this is never going to get any traction.
Speaker 2: 00:18:56 I'm done wasting five hours on this video to only get 12 users or whatever. So the failed website actually helped me a ton because I had this massive catalog that then I was able to put on YouTube that I'd already made. So it wasn't like I kind of busted through that normal quitting phase when most people would because I already had done the work at the start. Um, so first and foremost, I got really fortunate of that because yeah, I'm a super persistent guy. I'm a really hard worker, but I'm not a hundred percent sure I would have busted through it if I wouldn't have done that. You know what I mean? Oh yeah. So the other piece that was really fortunate was I didn't throw everything up at one time. I see a lot of content creators do that where they have a big batch of content, a big batch of stuff, and they'll just like blitz their YouTube channel with it when they want to start it.
Speaker 2: 00:19:37 They'll put up 30 pieces of content all at one time, but instead of kind of dripping that content out to build the audience as you go. So that's one thing that we did that worked out really well was instead of just throwing all 150 videos up on YouTube, I put two out a week consistently and kind of continue to grow at that point. So it started out pretty slow. Once I started putting videos on YouTube. It was kind of, you know, probably a six, I'd say like a six or a seven month span where it started to kind of get a little bit attraction. You know, I hit it at the right time where YouTube was just starting to grow. I was one of probably, uh, probably three basketball channels that we're actually doing kind of basketball, educational content. So really there wasn't a ton of, you know, there weren't a ton of people in the market to compete with. Um, and so really I would say probably about six months then it was when we were like, Hey, we got something here. We were kind of up to that 30,000 subscriber Mark. You know, we're starting to get pretty good viewership on the videos consistently. So it was about, it was about six months of like dedicated work, um, once we really started kind of going on YouTube.
Speaker 1: 00:20:36 So let me ask you this. Uh, so a lot of stuff has changed since you've posted, and I want to talk about that a little bit. Uh, and I'll even tell you some of my frustrations with YouTube and maybe you can help out here. So, yeah. Yeah. So, uh, so when you're posting, uh, your videos, even even back then, were you familiar with any type of SEO optimization, any of that stuff? Or were you just winging it at the time and then you're like, Oh, I should probably try to see how I can get more viewers? Like when did it start to become more strategic versus just, I'm going to throw some videos up there and see what happens?
Speaker 2: 00:21:11 Yeah, so I would say it was kind of like, it was kind of just a general or kind of a gradual transition. So it started out as just kind of throwing them up there. I didn't know anything about tagging, titling, whatever. And then as I started to get a little traction on some, I kind of got a little bit obsessed with it and started doing more like kind of diving on the SEO and the tagging and the strategies you can use with it and that sort of stuff. Um, and this was back in a, in kind of, I call the golden age of YouTube where you could grow a channel pretty fast by, I don't want to say gaming the search results, but kind of doing backwards design via the searchers too. Get your video in front of people. So when we really kind of started growing the channel a ton, I'd say about 85 to 90% of our traffic came from search results.
Speaker 2: 00:21:50 And then, you know, about 10 to 5% came from suggested videos or something like that. Um, because we're an educational how to channel it makes sense. If somebody wants to learn how to shoot a basketball, they're probably going to find you by searching and how do you shoot a basketball. Right. Um, and so that's kind of where we started out from. And so it was definitely kind of gradual, didn't, didn't have any clue at the start, but as we started getting more traction, it was kind of okay, Oh, now we can make a series that fits this search result or we can make a, you know, two or three video series that fits that search result. So, um, it became much more strategic after that. And that's where we really started to see the boom take off was in that kind of, um, you know, once we kind of focused on the SEO and the tagging and all those strategies,
Speaker 1: 00:22:30 right? So again, you're learning from your data, you know, you're having your data come in. It's kind of telling you what's starting to resonate from those. You start building out little mini series of some kind to keep people on your channel and, and all of that stuff, which we all know is really good for YouTube. So, but what I'm hearing is, you know, number one, you built a website wanting people to come and found out later, I think I wasted a bunch of time. But then you were, but then you were able to turn that into content that you could drip out on YouTube and repurpose it in a sense, um, to get yourself some attention. So, okay, that's great. We got attention. When do we start being able to see a way to monetize? Because a lot of people can get attention. How do we monetize? And we're, you know, we can monetize with YouTube earnings and stuff like that, but we all know that's not like game changing a hundred percent money for everyone to support it. When did you start to be able to see opportunities that you could start to leverage?
Speaker 2: 00:23:25 Yeah, no, that's a, that's a fantastic question and another fantastic story to go with it. So, um, so when I got around that 30,000 subscriber Mark, I was like, I think there's a way to make some money here. And I'd seen people selling vertical jump training some other basketball programs in the space. I was like, I'm going to make training programs. Like, you know, Hey, I've got 30,000 people that said yes, I like your videos. I was, if I can make a virtual training for 99 cents and I can get 10,000 of my viewers to buy it, I'm like rich, right. Cause I'm coming from Idaho, you know, starting teacher money is like real low teacher money. Um, and so I was basically like, Hey, if I can just get like 10,000 people to buy it, this is going to be huge. So I made it, I made a product called the 10 minutes shooting trainer, which was basically like a timed workout where you press play, you put the phone down on the baseline.
Speaker 2: 00:24:09 I mean this was like 2012 13 somewhere around there. So a little bit ahead of the head of the game as far as virtual trainings concern. And it was really good. It was a good product. The value for 99 cents was insane cause I figured like if I can make this thing that's awesome and make it only a dollar, like you have to be an idiot not to buy it. Right, right. So I put it out there, I put it as like an advertisement on the front of my videos. It actually is the advertisement on, I think it's not my, it was my biggest viewed video or my most successful video for years and years and years. And then another one just past it, but it was on a Steph Curry shooting secrets video. So you still watch that video to this day it says 10 minutes shooting trainer, grabbing, going description, all that sort of jazz.
Speaker 2: 00:24:49 And so I ran this thing and I promoted it for about two weeks. 99 cents. Guess how many copies I sold? I don't know man. I'm afraid to ask. Seven. I sold seven, seven copies on a video that now has I think 3.3 point or 2.9 million views. Yeah. And so I got really deflated because I was like, I've got 30,000 people. This video that it's on is banging and people still buying it and it's a fantastic value. And so I got, I got pretty damn. Um, and I was kinda like, man, like I don't know if there's any way to monetize this as you can't monetize 30,000 people with 99 cents. Like I don't know what you can do. And so I ended up, you know, I was still kind of dripping out videos doing that sort of stuff. And really it was kind of like, I think I'm going to have to find out a different career because from a monetization standpoint this problem just isn't going to make sense.
Speaker 2: 00:25:39 Um, so I kind of let it sit for a little while. I was still dripping out videos and then I was noticing the one of the other basketball channels that was growing pretty much at the same time as me. There's a channel called I love basketball TV. Mmm. And they were running programs and it seemed like they were doing pretty successful. I've seen a lot of people in the comments like, Hey, I just picked up the program. You know, they were seeing like there they were having a lot of success. Um, but the one thing about them was all their stuff look kind of crappy. Like the quality look crappy, the graphics weren't there. Very good. And so because that's where my background came from, I was like, I'm going to reach out and see if I can know trade some services for help or something.
Speaker 2: 00:26:14 Maybe there's a way I can get under their umbrella, I don't know. I'm going to see. So I reached out to them, um, and a guy named Adam Lincoln auger is, is the founder and the guy who started, I love basketball TV. Um, and he got started in the vertical jump training niche, so he's like ACC high jump champion. Um, and then did vertical jumping and he was kind of the first guy to do it, um, as far as like informational product goes. So I reached out to them, Adam got back to me and was very interested in the, you know, kind of graphic stuff that I could provide. And so basically we kind of figured out a, Hey, we'll help you, you, us. So he ended up becoming my business mentor, taking a small percentage of the company, um, to then essentially kind of help us, which was at the time was really cool because I mean there were essentially direct competition.
Speaker 2: 00:26:53 We were kind of at this point on YouTube, were the only two channels really growing. We were growing about the same rate. They were growing a little bit faster than me, um, but they were actually monetizing their audience. So basically what we did was I helped them out. I made some graphics, I flew out to Virginia where he was at. Um, we shot some new product, which was the same, but kind of from a marketing standpoint, tweaked a little bit. Um, and then they helped me get the right processes in place. Right. You know, kind of the stuff that's kind of, you know, a no brainer stuff that people are doing now. They helped me kind of Institute back in 2012, 2013 so I ended up relaunching my first product, um, called the automatic shooting system, which was kind of like the 10 minutes shooting trainer.
Speaker 2: 00:27:32 But just preface different kind of position different in the marketplace. This time I came correct with sales pages, uh, you know, promo videos, uh, email, lead capture, all that sort of stuff. Um, and ended up doing $10,000 in the first month of relaunch. Um, and so yeah, for me the big takeaway was the power is in the process, not necessarily the product. And I think, you know, in a lot of times, especially in online marketing and online informational products and sales, a lot of people just say, Hey, this is a great product. People are going to love it. Like why wouldn't they buy it? But the marketing and the, and the, and the, you know, the path that you lead people down is so important because it makes all the difference. It's the difference between literally $7 and $10,000. And so at that point in time, so I think we launched that in June. Um, and so on, I think it was like June 12th, I, I called my superintendent was like, Hey man, not coming back. I want to fill this position. So, um, basically grind a real hard for the rest of the summer and the rest is history there.
Speaker 1: 00:28:29 Yeah. Nice. Um, now, so on that product, uh, and I'm just curious, cause I mean I came through the system was back in 2004 is when I got introduced to all of this and uh, Jeff Walker from product launch formula, who actually is a mentor of mine, but I also met him in Puerto Rico last year, uh, was at a great mastermind. Uh, it's a brilliant guy, but it was just awesome to pay tribute to him. But he was the reason why I started going down the product launch formula route. Now we've all, all kind of adopted different ways and all of this stuff. The bottom line is what I've taken away through the years, and I'm sure you have now as well, is like, you can guess what people want, but until they vote with their wallet, you really don't know if they're going to buy it.
Speaker 1: 00:29:10 Exactly. I mean, so you can build a product and think it's the best and think that's what they need. But if it's not what they want and what they think they need, they're not going to buy it. I also believe that leading people down a path of, of uh, you know, basically throwing the scarcity in there that you're going to have it for a certain amount of time, open at this price or you're going to have this bonus or any of that stuff. This stuff works. I mean, it works for me, right? I mean, my wife will go to Kohl's when you can actually go shopping right now. We can't, she'd go to Kohl's and she'd get $10 Kohl's cash and it's going to expire. And you know, it's rush at the last day cause you're gonna lose your $10. It's the scarcity mindset. Something's going to go away.
Speaker 1: 00:29:46 The buildup of it, exclusivity of it, all of that stuff. Um, and the one thing that I've done after the fact, and maybe you've done this as well, I generally will do a beta launch. So I do a beta launch. I'm like, there's 50 spots. We did this with a training, we called one K fast track. It was basically to get to your first one K. And, uh, we basically, uh, just let people know what we're going to do. And I didn't run any paid traffic to it. It was all organic podcast listeners and stuff. And, uh, I said I was gonna take 50 people and we were going to open up on a certain day and then I let them know a little bit behind the scenes what we were going to do teach it was going to be live, um, a few weekends or something like that and a, an hour each session.
Speaker 1: 00:30:24 And um, ended up selling the 50 spots in nine minutes and it was $147 product. So, you know what I mean? Like it's just the buildup, but also you, you got to live up to what you're saying too in your promise. But you also need, we didn't build the product until people bought it. You know, it was a live training. Um, and then you turn it into a digital product. But anyway, going off on a little bit of the digital realm here, cause I know that you've been down that path. So was that what, what were the big things that you feel turned it around and you said it's kind of basic now. Was it email capture, build up a launch list? Like what was that?
Speaker 2: 00:30:57 Yeah, you know, so first and foremost, email capture, build out the launch list, you know, giving a lead magnet, something of value to get people onto an email list. That was first and foremost huge. You know, I went from, so on my website I was constantly pushing people back from videos, go check out shot mechanics, basketball, free memberships. You know, I had all this stuff going and I just had the, you know, like the little email signup on the front page when he got there. Um, and I was getting probably like three to four email signups a day. Um, you know, so my little MailChimp list was just like,
Speaker 1: 00:31:24 that's like slowly growing, slow and steady, slow,
Speaker 2: 00:31:28 definitely slow and kind of sorta steady. Um, and so once we were able to kind of, you know, the lead magnet and giving away something of value to get people on the list, um, that literally overnight, once Adam helped me kind of put that system in place with, from like that three to four emails a day to like 200 to 300 emails a day. It's awesome. And so the list just started going like gangbusters. And that's kind of really where it started. And it's funny you mentioned Jeff with product launch. Um, so that was one of the first things Adam said was he was like, Hey, here's this book. It was Jeff's book. He was like, check it out, read it, you know, front to back, then read it again. And that's a lot of the stuff that we're gonna want to implement inside your business and you know, we can help you fine tune it and all that sort of stuff. And it's funny, I, I, I'm very well aware of Jeff Love his stuff. And you know, at the time the product launch formula stuff was unbelievable. So a lot of this stuff was that same sort of thing where, you know, Hey, you got to have some sort of scarcity built into it, you know, the free bonuses attached to it, all that sort of stuff. So basically, you know, kind of recreated that. And that's what really kind of spring-boarded the monetization side. So yeah, definitely email capture though. That was huge.
Speaker 1: 00:32:30 Yeah. I'm glad to hear you say that. The email capture, cause we, we really stress on that and people think email is dead. I, I think email is freaking still grokking. Um, you know, and so I just think that a lot of people don't, they, they just think it's like old, old school, like AOL days, you know what I mean? Like, yeah. Oh man, I'm telling you. And I've seen a lot, even on Instagram, people have a huge Instagram following and then I'll see the engagement. I'm like, it's really not great. You've got a million people and you get a thousand people to actually view or like, or whatever. And I'm like, that's terrible numbers like that. That's horrible. Um, but you know, it's a whole vanity thing. But anyway, um, so, okay, so let's talk about that. So that was kind of eyeopening for you. Um, I always like to kind of get a take action moment for someone where in this line, I know you're going to buy your multiple, you know, moments, you're like, Holy crap and we haven't even talked about your TV pro show that's happening. And I want to dig into that real quick. But like everything that you're doing is leading you there. What was one big thing that you can look back and go, man that never happened? I don't know where I'd be, cause that just changed everything. Is there something that stands out?
Speaker 2: 00:33:37 Absolutely. I think I, you know, I've said it over and over again, I think, I think the call that I made to Adam to get a business mentor who was somebody, not necessarily light years ahead of me, but somebody who was ahead of me on the path and really start thinking about things from a marketing standpoint was, was the big, the big turning point. If I didn't do that and I tried to monetize it, you know, I'm a persistent guy, so I would have tried to monetize it two, three, four, five more times. If I didn't figure that out, it probably wouldn't have happened. Right. Um, so I was lucky enough that for him to see the value in me and also what I was doing, that he didn't, he didn't get kind of nervous to be like, Oh, this guy's a competitor. I'm just not going to help him out.
Speaker 2: 00:34:13 Um, so I really think that that was by far the biggest turning point because at that point in time, I, you know, I don't know what I would've done. I probably would've gone back to just, you know, teaching and then try to figure out something else and then maybe gone into corporate America, you know, cause, you know, there's not really a whole lot of money in teaching. Um, and so it's one of those things where I think that was definitely the take action moment because Mmm. You know, I've always been about collaboration and everybody helping each other and lifting each other up. And the basketball space is your son Scotty is probably well aware. It's not really like that. Most of the time there's a lot of guys that are, you know, kind of nervous that somebody else is going to take their, you know, what they built or their audience or their ideas or their drills or whatever it is. Um, and so, you know, I think a lot of people, especially with that small say wouldn't have ever reached out to somebody. They would have seen them as competition and been like, I'm just going to beat that guy or whatever. So that to me that was the big turning point, that kind of take action moment for sure.
Speaker 1: 00:35:07 Love it man. I love it that, you know, you actually reached out to someone and you're saying exactly what I've said so many times. It's like deliver value to that other person. Don't ask, you know, I get so many people and I'm sure you do too. Hey, can I come on your channel? Hey, can I come on your podcast? You know, it's like, wait a minute here, why don't you reverse it? Like look at, well listen, I reached out to you to get you on my podcast. I didn't ask her to come on your channel. Right? Like it doesn't make sense for me to come on your channel. I want a really good story that I can inspire and motivate people and also it's in line with what I teach. So why wouldn't I want to do that wherever this goes in the future, I don't know.
Speaker 1: 00:35:45 But it's all about the networking and the connection. So it's just so many people do it the opposite way. And I think you, it's brilliant you, you did exactly what you needed to do and I'm sure you've done that even more because you've got a great network and I'm again, I'm excited to talk about that. The one thing I did notice was there anything to this? So we see a lot of people blowing up on YouTube with like doing cover songs, right? For certain artists. You did a lot of stuff on like Steph and you know LeBron. Was there some strategy there for people that want to shoot, like LeBron shoot, like this one, shoot, like that one.
Speaker 2: 00:36:19 Absolutely. Absolutely. That was one of the big turning points was when we started doing video breakdowns of professional athletes. So here's, yeah, footage of Steph Curry shooting. We're talking about his mechanics. We're talking about where he puts his hand, where you know, his feet theater at. And that was, um, I was kind of the first person I would say in all of the internet to start doing that with basketball. Um, you know, everybody was kind of worried about, uh, copyright infringement and all that sort of stuff. And I did a ton of it. I did a ton of research into the fair use side of things and all that sort of jazz. Um, and so that was definitely a major strategy we have was like, Hey, we can get more search volume by attaching a big, you know, athletes name to whatever, um, you know, whatever content it was.
Speaker 2: 00:36:57 So I actually got to meet Steph Curry this last year. I had dinner with him a couple of times and I thanked him. I was like, Hey man, like you made shooting number one. Cool. And number two, you gave me a career because most of my big videos that bank right out of the gate were all Steph Curry videos. Um, and so yeah, that was definitely the strategy. It was kind of piggyback piggybacking off more search terms, bigger names to kind of do that sort of stuff. So yeah, we, we lead really heavily into the, you know, Chris Paul crossover video and the Steph Curry shooting video and that sort of stuff. Um, and that still works to this day, you know, on YouTube, it's not quite as powerful as it used to be, but it's still a pretty decent strategy for, you know, kind of getting in front of more eyeballs.
Speaker 1: 00:37:33 Yeah. I love that. That's awesome. I figured you were doing that, but I just wanted to kinda like, I kinda wanted to call you out on it and just see if you would admit it, but I mean, you're, you're cool. You admitted it. Uh, so, uh, and there's nothing wrong with that. I always tell people like, I just did a whole setup on my live stream, like my camera, my light, my mic and all that stuff. People are gonna search for the Sony eight 5,100. They're going to search for the road, they're going to search for the pro caster, they're going to find my video. Right? Like it's, you gotta be strategic about it in a sense, if you're using the product, if you're shooting like staff or you're trying to, why not, right? Like
Speaker 2: 00:38:05 why not piggyback off of that one at the end of the day, you know, I always think about it and I think about marketing the same terms because when I first started, marketing felt like kind of sleazy to me. It was kinda like, Oh, I'm just trying to sell something. Right? But when you think about like if you have a good product marketing sleazy, if you put out trash, right? If you've got like something that doesn't work or you know, snake oil or whatever, Mark, then marketing sleazy marketing is not sleazy. If you have something that actually helps people. So for like, you know, the piggybacking off of athletes names for the videos and whatnot, it was really good that people were looking for that. They wanted to see that nobody else was making. And so to me it wasn't sleazy at all because I was actually just giving people what they wanted and what actually helped them out.
Speaker 2: 00:38:44 Right. You know, in shooting instruction, which is kind of my niche that I came up in, um, there was a lot of like old dated, you know, or outdated, you know, myths and things and shooting instruction that don't actually make sense that people still teach to this day. But if you break down the footage of pro players, they don't actually do. Right. And so, you know, that was kind of a really good way to not only get the information out that people needed but get it in front of more eyeballs as well. So I saw it as kind of a win win. And when it comes to like, you know, marketing and videos and kinda all that sort of stuff. I always say like most of the time you have to, you know, kind of show people what they want and then give them what they need in the back door.
Speaker 2: 00:39:19 So for something like basketball videos, we might title a video, you know, for crazy ankle breaking crossover moves to embarrass your defender. Cause that's what like kids want to see inside the video might be all right we're going to do stationary ball pounds that are very fundamentally sound and you know, kind of building the foundation to be able to do that sort of stuff. So it's a little bit of a push pull of, Hey, you've got to give people what they want. But then on the back end you give them what they actually need. And that's kind of, you know what, I feel like the recipe for success, especially in kind of the online training space.
Speaker 1: 00:39:48 Oh yeah, I agree with you. You know, not everyone wants the non-sexy version, although they need it. Like, like for entrepreneurs, they don't really, they don't love talking about mindset, but mindset is a big, big driver. Like you, like you said, you're, there's a lot of times that you were just deflated. How did you get picked up? How did you get re motivated? Uh, and not everyone can do that, but it's a huge thing to focus on. You gotta focus on it, but you don't, you know, you're not going to get people to click on,
Speaker 2: 00:40:15 you know,
Speaker 1: 00:40:16 learn how to have a successful mindset because then you'll be like, I don't care about that. I want to make money, man.
Speaker 2: 00:40:21 Exactly.
Speaker 1: 00:40:22 You gotta leave, leave you gotta leave with what they want and give them what they need. I love that. That's awesome. Okay, let's move into, uh, cause we could spend days on the YouTube side of things and we might even want to have you come back on and we can even just turn that into a mini training. Cause I love that you're in the trenches on that every single day. Uh, and, and working on that. So you, you, you've got something right now that you're really amped up about, you're excited about. And so I want to hear about this project, but I also want to hear about how do you get, how do you get the attention of these high level
Speaker 2: 00:40:53 people?
Speaker 1: 00:40:54 And you can you, I mean, feel free to name drop, like all the people that you're associated with. You're not bragging, it's the truth. Um, and uh, you know, just let, let us know a little bit about this project and, and where you want to take it and how it even became,
Speaker 2: 00:41:07 yeah. So about 16 months ago, so, um, it all kind of started, I hired a, uh, a buddy of mine, a guy named Ron Guidry to be kind of my marketing, branding specialist for shop mechanics. So, um, you know, basically trying to chase down sponsors, you know, monetize videos, all that sort of stuff. It's like a full time job to do in yourself. And he had been working with a lot of professional athletes doing the same sort of thing, getting in the brand deals with, you know, Gatorade or you know, whatever, whatever kind of brand deals come down the pipe. Um, and so he approached me for a product that one of his athletes was endorsing. It was like a shooting aid product. Um, and then once he kind of started looking at the YouTube landscape, he was like, Hey, like how are you getting brand deals?
Speaker 2: 00:41:43 I was like, Oh, I just kind of get them every now and again, somebody emails me and he's like, well, well if I, if I get you some brand deals, like can we do, do kind of a partnership? I was like, Hey, for sure. So that's where Darren and I's kind of connection started. So he was big and kind of the athlete space. I was being big in the digital media space. Um, and so this idea for players TV, which is our new media company that we just launched about a month ago, um, you know, really started about 16 months, you know, it was, it was about 16 months ago when we really kind of started to work on it and develop a plan. And basically what we wanted to do was, um, allow distribution for athlete lifestyle content. So the conversations first kind of started around some virtual training and like, how do we do that with pros and kind of the same stuff that shot mechanics does.
Speaker 2: 00:42:25 Um, but then the more athletes we talked to, the more of them were like, Hey, that's cool, but I've got a documentary I want to make, or Hey, that's cool, but I have this reality series that I want to do, or I have this documentary that I made but nobody will buy it. And all that sort of stuff. We kept hearing that over and over again. And so we were like, Hey, how can we really kind of changed athlete distribution? Especially because more and more athletes are starting production companies. More and more athletes are wanting to do kind of the media side of stuff. Um, and so that's kind of what led us down the planet path, a players TV. So, um, basically we were like, it would be awesome if players had their own TV channel, but then they could put their documentaries, their reality shows there, you know, video podcasts, whatever it is, and really kind of take control of their content because in the ecosystem, you know, when we first started the project, it was basically like, Hey, the top 1% athletes, the Steph Currys, the LeBron James of the world, those guys get to sell their shows to HBO, Netflix for everybody else.
Speaker 2: 00:43:19 If you want to make it some sort of content, you kind of just got to throw it up on YouTube. Right? And so from a monetization standpoint, it's just not sustainable because if an athlete's not a full time content creator, you know, you might get 3 million views on your video you put on YouTube. Even if it's like, great, you might make like six grand. Right? So for athletes, you know, the monetization is just not there. Um, and so what we saw over and over again from these athletes where they make something cool, they put it on YouTube, it wouldn't get very many views. They do it again when give her reviews and they quit. Kind of the same, the same stuff that we talked about earlier with shop mechanics. Um, so basically we're like, Hey, we got to solve this athlete monetization side of the problem.
Speaker 2: 00:43:56 So that was kind of like the first problem we solved. The second problem we wanted to solve was as fans were kind of fragmented across way too many platforms for athlete, you know, lifestyle content. So, you know, there are shows that go on HBO and Showtime and now Quimby and Netflix and Facebook and you know, basically there's like 20 different spots that athlete content goes and you just kind of have no idea where it's at. It's not all in one good spot. And then at the same time you just end up missing a lot of good stuff that you'd want to see. You know, think about like the last day of documentary, the one on ESPN, fantastic piece. What if that went on a platform that you didn't even know about, right? Or you didn't happen to be on and you just missed it. So basically where I came, we're going to solve two sides of the, of the ecosystem. Number one, the athlete monetization actually make it worthwhile to make content. And number two, the fan, you know, fragmentation, allow everything to be under one roof. So as a fan you're not having to catch things, you know, in random spots and random locations. Um, so that's kinda where the, where the idea of the Genesis was born was like, Hey, how can we, you know, not only make this super authentic to athletes but also solve the problem pants as well.
Speaker 1: 00:44:58 Mm. It's, it's fantastic. And I do think about that even even with the last dance, like we're, we recorded it and stuff, but then we were looking for an episode and I'm like, it's on ESPN, but it says it's Netflix. I'm not like really sure. But it would have been nice to be able to go to that one at one place. Right. I think of like the yes network for like the Yankees. I'm a Yankee fan, so it's like I don't get that here anymore cause I'm in South Carolina. I used to be in New York and it's like I miss that. It was all dedicated to just Yankee stuff. Even just having like something that, like you said, not for just the big celebs but for, you know, not, not, not that they're not still doing well, they're just don't get the same attention that the others do. Um, so I really love that idea. So as far as like a monetization side for the players, what would that look like? Is there a standard thing or is it that people would pay for a subscription and then they would get a portion of that? Like how does that get monetized?
Speaker 2: 00:45:52 Yeah, so we have, the thing that makes us different, kind of the secret sauce that I can't like fully reveal is the monitoring mechanisms on the backend. So, you know, if you think about the way most athlete content it happens, you know, an athlete makes a documentary, they make a show, whatever it is, you know, basically you can only monetize it a, you can sell it to a premium outlet like an HBO or Facebook watch might buy it or something like that. Very, very few opportunities there. Um, and then the second option is to try to put a brand deal with it, integrate some sort of brand product and then put it up on YouTube or on social media, right? The problem is it's kind of a chicken or the egg scenario where if you're a brand and you're saying, okay, you know, so and so athlete, I will give you $150,000 to, you know, essentially sponsored this video.
Speaker 2: 00:46:34 Where's it going to live? If the athletes as well, just on my social that I can guarantee 20,000 views and just on YouTube where it might get, you know, 20,000 views or whatever, it just doesn't make sense for a brand. So really it's kind of the chicken or the egg scenario where you need a big audience on YouTube to monetize. But to get the big audience on YouTube, you have to be working at it at a very consistent pace for a long time, which, because athletes aren't full time content producers is almost impossible. Um, you look at somebody like Juju Smith, Schuster of the Pittsburgh Steelers, he's somebody who's doing it like that. Um, very, very difficult. So for us, we were like, Hey, what if we can take this one piece of content that an athlete makes and then be able to monetize it five, six, seven, eight different times?
Speaker 2: 00:47:15 And so that's when we really figured out that the distribution is the key to monetization, not the actual content itself, right? We've heard a bazillion times content is King, content is King, content is King. And it is. But just like shot, when I first started, without any eyeballs, that's worth nothing, right? It doesn't matter how good a show is or how good a documentary is if nobody gets to see it. Um, and so basically what we decided to do when we started players' TV was focus on content. Second, don't even worry about content out of the gate, but really focused on distribution floor first and kind of lay the foundation. So once we have content, it can actually get viewership and eyeballs. Um, so that's kind of really where the monetization side of things took place was, Hey, let's solve the distribution first and then we'll figure out the content second. Um, you know, we always like to kind of equate it to we're like Uber, right? We're not trying to shoot a bunch of content, make original series, do all that sort of stuff. We're kind of the overarching platform that is helping distribute the content. Whereas the content producers and the fans are more like the Uber drivers and the Uber riders. Right? I'm just trying to provide the framework for it all to work and not necessarily, you know, kind of actually make the stuff.
Speaker 1: 00:48:22 Hmm. So essentially you're really trying to, uh, build up the audience so that way they don't have to, and then they're going to be able to show up. Have the audience, but then also the monetization would be on the backend. Yep. Absolutely. So let me ask you this. So you've been, you've been public now for a month. Is that what you said at the time of hearing this? Yes. How are things going and how are you getting attention? Is it just going on all of your different people that you've kind of brought in on this to kind of share and everybody's kind of collabing together? How are we getting, how are we getting eyeballs on it?
Speaker 2: 00:48:54 Yeah, great question. So you know, when we first started this, the whole point, we were like the, the way we can win with this company and really, you know, create something that's, that's never been done before is if we can get mass group collection, right? If we can get athletes to get mass buy in and really kind of support it, then that's kind of the first and most simple Wharton step. So basically every decision we've made in the company over the last 60 months has literally always been what's best for athletes, what's best for athletes. And then the second kind of sub question we always ask is what's best for fans. Right? Um, and so because of that, we have a very lucrative monetization model for the athletes. So first and foremost, it's different than anything they've ever seen before. You know, they've all been pitched a million different things where somebody is essentially trying to use them to make money, right?
Speaker 2: 00:49:36 So we wanted to make sure we weren't doing anything like that. Um, and then from there we kind of started very organically with kind of the network athletes we had had that very organically spread out to the athletes they knew. Um, and so, you know, really trying to go after also athletes that are kind of influencers within their own kind of athletic community. So, um, you know, thought leaders, businessmen and women, um, you know, kind of in the athlete community that really a lot of other athletes looked up to. So, you know, for like our kind of initial athletes that are on the team, we've got guys like, you know, Chris Paul, Kyrie Irving, we're announcing this week is coming on board. Vernon Davis on the NFL side. Trevor Bauer in the MLB. Um, I mean we got, uh, CJ McCollum who's a big kind of media guy in the NBA as well.
Speaker 2: 00:50:22 Um, you know, and, and we've got about between, I want to say about 20 athletes on board right now for a of sports, definitely heavier in the NBA side of things. Uh, Carmelo Anthony. Um, and so basically tried to, you know, show show athletes like, Hey, this is why it's important not only for you in your business, in your production, but also for the future generations of athletes that are wanting to do, you know, production and content and all that sort of stuff. You know, how can you help us shape what we're doing so we can kind of mold the future for athlete content. So you'll notice a lot of the guys that bought in, you know, the Chris Paul's, the Carmello, Anthony's, the Kyrie Irving's of the world. All these guys are very kind of group collective based. I want to say we have like 85% of the, um, of the MBPA. So the player's association with the NBA, I want to say we have about 85% of their board members are a part of our company. Um, and so really we're looking for, you know, guys and athletes that are really involved in the group collective. And so that's kinda, that's kinda how we laid the foundation. And because of that, now their connections have helped us and, and kind of build out that strategic, you know, kind of growth that direction.
Speaker 1: 00:51:26 So my question is, is because this happens all the time with entrepreneurs, right? We have a hundred different projects going on. Uh, how does this work with you, with shot mechanics and then this project? Is it tough balancing the two, uh, how much time are you devoting to one or that than the other? Are you finding it a struggle or are, or are you feeling like, yeah, everything's kind of good. I'm not the only one doing it so I can kind of, you know, kind of be hands off.
Speaker 2: 00:51:49 Yeah. You know, it was really hard at the start when we were first starting to do a ton of time and energy of the project, but shot mechanics wasn't in a place to kind of be, you know, left and set and forget. Uh, it was really difficult. So since then I've put some measures in place, hired a couple more people for shop mechanics. So it's pretty much on autopilot for me. Pretty much all I do on shot mechanics now is just get in front of a camera one day, you know, uh, for a few hours each month and shoot it up. And then it kind of just goes into the process and they do it, you know, uh, revenue has slipped on the shop mechanic side. I knew it would, you know, you'd take your hand off the wheel. It's definitely gonna happen. So, you know, definitely a hundred percent of my focus is on the player's TV side.
Speaker 2: 00:52:26 Um, you know, because that's kind of the, the big next opportunity. And then the thing that I'm most excited about and you know, with some like shot mechanics, it was really fun. It was a great way to cut my teeth in the industry and learn marketing, learn digital media, learn social media, you know, kind of all that sort of stuff. And I always kind of, you know, I think about it as, as kind of school that I got paid to do because a lot of the same stuff that I learned in that ecosystem is directly responsible for the success we've had with players CV and my co founder Daron cadre who's the guy who started it with me. So. Mmm. It's definitely, you know, it's funny when you look at, you know, you said the take action, you know, um, moments. Yeah. For me it's really been this kind of interesting path where like one thing has happened that led to another thing that led to another thing that led to another thing. But if the first thing that happened, I probably wouldn't be there. Right. Even down to the going to Washington state for industrial design that they didn't actually have industrial design got me into the graphics and you know, graphic design stuff, which then helped me have a YouTube channel, which then helped get Adam to take me on as a client, which didn't help. It's kind of like a waterfall effect. So, um, you know, it's, it is interesting how that, that one kind of action can lead to that butterfly effect down the line.
Speaker 1: 00:53:36 Yeah. No, you've laid it out perfectly. Uh, and again, and we, I think we all can trace our steps back to one thing to the next thing. Uh, and it was funny cause, uh, whenever you're going through it, you're just like, Oh, I don't know what that next thing is. I've, I've been doing this for awhile. I mean you've been doing shop mechanics for how long? Eight, nine years.
Speaker 2: 00:53:53 Yeah. So officially starting in like 2011 I think I filed for the, you know, the, the LLC and whatnot. Um, and then took that year off to model, remodel the house. So it was pretty much like thousands early 2013 is when I really started going, going full on it. And I think I went full time in 2014
Speaker 1: 00:54:10 yeah. So you know what I mean? Like you, you put all this time in, never thinking you're going to be, you know, doing what you're doing now on this new project, right. With all of these people. But if you hadn't did that, you never would have been led to that. Right. And now you're fired up again. You're like fired up about this new thing. And I think it's always like we don't know where we are going to be in five years or 10 years, but we do need to have that new and that for me it always seems like every five to seven years it's like there's something new that comes and I'm like, there it is. I've, I see it. My wife's always like, yes, that's the next thing. Right? Like trust the gut, you know, we've made a lot of leaps. It's always the leap of faith. And you know, it's just, it's interesting on how it all works when you trace back the steps. So what would you, what would you say to someone right now that's listening that's just like, you know, I, I just don't think that I'm happy doing what I'm doing, but I want to do, you know, whatever their passion is or whatever they're interested in. Would you stay that, would you say that there's still opportunity out there for them to do what they, what they want to do versus doing what they think they have to do?
Speaker 2: 00:55:12 Yeah. You know, I think there, there's opera, there's always opportunity. And what's nice about the world we live in is that if you, you're willing to like work hard and also work smart at the same time, I mean, you can, you can make it anywhere. I mean, there's still people who have fantastic businesses on Facebook. There's still people who can have fantastic businesses on YouTube. You know, the one thing to keep in mind too, is to have a really nice business. You don't really need that many followers depending on the niche or depending on what you're doing. I think personally basketball training is probably the worst niche on the planet. Like I've literally, I've literally heard of people to do, you know, quilting classes that, that kill it more than more than the virtual, you know, basketball training stuff does. And it's just, it's a really tough market for a variety of reasons. So, you know, I know I was talking to a kid that I used to train, his dad kind of got into the YouTube and he's doing like insurance, personal finance stuff. He's got, I want to say like 12,000 subscribers or something like that. I usually absolutely killing it from a full time, um, you know, kind of living perspective. So much so that he left his normal, you know, kind of nine to five job. And it's all because it's in like this different niche. So I think a lot of people
Speaker 2: 00:56:14 get kind of a little bit confused on how big of a following or how successful you have to be frontward facing to actually make a job or a career of it. Um, you know, in most niches and industries you don't really need that many people as far as like the overall numbers to be successful. Um, you know, I know, I know a yoga company that has, I want to say a quarter of the subscribers that I do and their revenue is far, far, far more impressive than what we do at shot mechanics. So it's, it's just one of those things where the niches and the industries are all going to be different. And so who says that what you're an expert in can't be monetized in a very big way and in a very, a very good way that can help a lot of people at the same time.
Speaker 1: 00:56:53 Exactly. Yeah. Make that impact. And I think that's, we all want to feel a sense of purpose and uh, yeah, I agree with you. I think there opportunities out there. I think people just, they get stuck on not knowing if it's the right thing that they're going to be able to do. You know what I mean? Like I, I don't know. So, um, I appreciate you coming on man and Sharon, all of the, uh, all the insights, all of your story. We'll definitely have to have you come back on and see how the project's doing and see now that it's a month old and we'll see how it's doing. Um, where can people find out more about you and even your, your projects so this way here we can hopefully get you a few more, uh, listeners and subscribers.
Speaker 2: 00:57:32 Yeah. So I mean, if you're in a basketball and basketball training shop, mechanics, basketball and YouTube is probably the best, best place to find us. We have 700 plus videos that are all really good. And so if you like shooting and basketball instruction, that's definitely probably your first stop. Um, if you're more interested in kind of like the digital media side of stuff and kind of the marketing side of stuff, I would definitely probably follow a players TV. We're at the player's TV on Instagram. Um, you know, that's kind of where my sole focus is at and we're doing a lot of really, really cool stuff in the space. We, last month launched on a platform called Samsung TV plus, which is basically free television that comes on all new Samsung TVs. So we're currently in about 35 million homes. Um, so we had some really, really impressive kind of launch numbers in the last month and getting ready to have the channel distributed on, um, a bunch of other distributors as well that you, you know, most people will have in their houses. So, um, yeah, I'd say basketball stuff, shot mechanics, check it out. We got a lot of cool stuff still going on over there. If you're more into kind of the marketing, digital media side of stuff, then definitely check out our stuff over at player's TV because we got, we got a few really big announcements. We're dropping I think next week. Um, and uh, yeah, as far as the company goes, that's the one that's, that's really exciting.
Speaker 1: 00:58:39 Awesome. Well Collin, thank you so much man, for taking the time. I'm so glad my son reached out to you and he said, I think he'd be a great fit for your show and you absolutely rocked it. So thank you man. I appreciate it. Good luck with everything and stay in touch. Keep me posted on the uh, on the numbers and stuff and if there's anything we can do for you, let us know. But uh, thanks so much man. I truly appreciate it and good luck to everything that you're, that you're doing now
Speaker 2: 00:59:04 will do. Absolutely. Thanks for having me on. It was a pleasure. Always, always happy to talk and educate and you know, inspire people at the bare minimum.
Speaker 1: 00:59:11 Awesome man. Thank you.
Speaker 2: 00:59:13 Okay.
Speaker 1: 00:59:14 All right. I wasn't kidding. Right. That was an amazing interview that I did with Colin and I'm going to be following back up with him because I know he is going to be constantly changing and pivoting. And the crazy thing is if you listen to his story, you can see he started with one thing that led him to another thing that led them to now the project that he's working on in the current times, right? Like right now. So I want you to understand that whatever you're doing right now doesn't necessarily mean it has to be the thing that you do in five years from now or 10 years. You are learning the skillset to take you to your next place, your next part in the journey or your next stop along the journey. So always remember that. And again, I got off with him afterwards and we just jammed on a whole bunch of things.
Speaker 1: 01:00:11 YouTube. And what I want to do is I want to have him back on and really focus more of the conversation on maybe a training session where he can give us some knowledge about what he has learned over the years about YouTube because it has changed. And he told me subscribers are great, but just good videos are actually the main thing that you should be focusing on. And also you should be thinking about what your market wants and needs, and also showing up consistently. He said that over and over again. He even said it inside of that interview that I had with him. So make sure you go back and listen. Take some notes, but also this is there to inspire you and motivate you to get out there and take your own action on your own business and your own life. All right guys. So that's it for this episode. As always, remember, I'm here for you. I believe in you and I am rooting for you, but you have to. You have to. Come on, say it with me. Say it loud. Say it proud. Take action. Have an awesome, amazing day and I'll see you right back here on the next episode. Now go rock your brand.
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