What if I told you that you are working harder than you need to. What if you could do less while still watching your business continue to grow? Today I'm excited to share how this is possible and how you can start implementing this strategy immediately. I shared this at the Sellar's Summit a while back and am glad that I am finally able to share it with you today.
Remember, just because you are always busy doesn't necessarily mean that you're making progress. The exercise that I'm going to share with you today will help you to identify what has worked for your business in the past, What is working now and how you can do more of that to keep building momentum.
Every day I show up at 10 am EST time with my take action crew. We talk about everything you need to do to be successful in business and life to get massive results. If you're ready to join us, head on over to takeactioncrew.com and sign up, it is totally free, and you'll be able to ask me questions each week that will help grow your brand.
If you're ready to get massive results for your business, let's dive right in!
Moving the Needle Exercise
It's time to reduce, overwhelmed, and grow your business. It's important to ask yourself lots of questions and take the time to provide thoughtful answers. When we ask ourselves questions, it forces our brain to find the answer that we're looking for. I'm going to share a few questions you need to answer to help you grow your business.
Step 1: What area of your business would you like to grow?
- Note: Personally, I want to drive more traffic to my site because I want to make more money. If we can get the right people to come to our site from our target market, that is the goal, to get more traffic, it's time to dig into your data and see exactly where your traffic is coming from.
Step 2: There are three parts to this question
- What has worked for you in the past?
- The takeaways and lessons have you learned from the past?
- What is your next step?
Step 3: Create your plan moving forward and analyze the answers to the prior two questions.
- It's much more simple than you might think. But it's human nature to tend to try and over complicate things.
Do More of What's Working
- You can't do it all, and it's as simple as that. Instead, focus on doing more of what's been working for you in the past.
- As an example, I have a brand that is three years old that;t I'm in the process of selling. As of January 1st, 2020, we had 736,385 page views, including 372,880 new users.
- We have some good traffic, but I want to increase it every more. We took some time to look at our data to see where the traffic is coming from.
- Total users coming from Social – 177,514
- Pinterest – 107,179 vs YouTube – 594
- From looking at the data, I am clearly getting much higher traction from Pinterest than YouTube. The experts will tell me to continue to focus on YouTube and try to grow my presence there. However, I should focus on what's working, and clearly, that is Pinterest.
Always focus on what's proven in the past to get you the best results.
I have a newer brand that is also showing significant progress from Pinterest. Double down on the areas where we can see the numbers and are getting the most movement. We don't need to shift our focus to something new until we max out the methods working for us now.
Step 1: What has worked in the past?
- Create pins for each blog post.
Step 2: What takeaways or lessons can you learn from your past successes?
- Create multiple pins for each blog post, so you have a better chance of having more people see them.
Step 3: What is your next step?
- Add pins to old blog posts and hire a VA to scale the process for new posts.
- Use what has worked in the past. Do more of that tunnel vision to focus on what the data is telling you.
Step 4: Create a plan & process
- Make more pins
- Add multiple pins to each blog post
- Add new pins to Pinterest boards
- Evaluate old pins and look at the data
- Create more content around the topics that have the most traction
- Hire a VA to manage and scale
Note: Look for clues – even a small amount of data will help you see what's working and what you should focus on moving forward.
Round Two of the Exercise
Once you've determined the number one source of traffic, it's time to move on the second and implement the “move the needle” exercise again. For our example, the second-highest traffic source is from an organic search with over 140,000 new users.
The goal: I want to grow our Google traffic
#1 What has worked in the past?
- Writing articles that answer questions and how-to posts.
#2 What takeaways or lessons can you learn from your past successes?
- Google takes 3-4 months to index new content in search and sends traffic to your website.
#3 What is your next step?
- Find more keywords to write about regularly and hire additional writers and content editors to scale the process.
#4 Create a plan & process
- Find the best keywords to write articles on
- Post weekly content
- Use an email list to amplify progress
- Hire a VA to scale
Note: Spend 90% of your time working on things that you know work. If you're able to focus enough time getting those things done, you can focus 10% of your time learning and exploring new things that are not proven to drive the most traffic to your site.
It's Time to Take Action!
After sharing a couple of examples of how to implement my “move the needle exercise,” I hope you can now see the power of identifying what areas you need to focus on to bring more traffic. This will help you overcome the shiny object syndrome. Spending your time focused on things that appear shiny, new, and fun. Instead, you need to look back and see what's worked in the past and build on that.
- It's time for you to apply what you've learned today and go and take action.
- Remember, I'm here for you, I believe in you and am rooting for you.
- It's time for you to take action, now go get em!
5 Take-Aways From Today's Episode
- Moving the Needle Exercise (1:25)
- Do More of What's Working (2:00)
- Process BreakDown (9:40)
- Round Two of the Exercise (12:10)
- It's Time to Take Action (14:48)
- “The exercise I'm going to share with you today will help you to identify what has worked for your business in the past. And what is working now and how you can do more of that to keep building momentum.”
- “It's time to reduce, overwhelmed, and grow your business.”
Thanks For Tuning in!
- If you found today's show to be valuable, please share it.
- Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes. They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
- Finally, don't neglect to subscribe to the show on your preferred app.
00:00 Hey, what if I told you that you're probably working harder than you need to? How would it be if I could share with you how you could do less and actually have your business grow? How would that be? I think we would all sign up for that. Well, in this episode, that's exactly what I'm going to share with you, so if you're interested in doing that in your business, stick around. That's what we're going to cover in this episode. Hey, Hey. Hey, what's up everyone? Welcome to the rock your brand podcast. I'm your host, Scott Bowker, a serial entrepreneur on a mission to help you.
00:40 This show is designed to teach you, to inspire you, to motivate you to take massive action and build a future proof business. So whether you're just starting out or taking your existing business to the next level, this is your home. Now, if you're ready, I'm ready. Let's rock your brand. Yo,
01:03 what's up guys? Welcome back to the rock, your brand podcast. This is episode eight 36 and I am fired up today because I'm going to share something with you that I really do believe will genuinely help you. It'll help you get more done in your business, but also more importantly, get the right stuff done that moves the needle. This is something that I shared at seller's summit, the virtual event put on this year by Steve Chu and Tony Anderson, which was supposed to be a live event, but with this whole, you know, covert 19 thing, it got canceled and uh, we did it live, uh, virtually and it was very well received. But one thing that I covered was this exercise that I'm going to be sharing with you here today, which really allows you to see and identify what is currently working right now or has worked in the past.
02:00 And then from there, how do we hone in on that? How do we do more of that? A lot of times we think just because we're busy, well that means that we're being productive and that's not true. And I think that you would probably agree with that. So what I've done here is I've broken it down so you can really identify what it is for you in your business and we're going to run through this exercise together. Now what I'm going to do here is I'm going to turn this over to a live recording that I did with my take action morning crew. And if you haven't heard about that, you might want to come on over and hang out with us. It's where we do stuff like this here and go through these different exercises and I'm showing up every single day right now, 10:00 AM Eastern time.
02:43 If you're interested, you can head on over to take action crew.com and yeah, you guessed it. We talk all about things to do in our business and in our life to get massive results and not by working harder either. But this episode here is going to be the recording that came from that and you're going to hear me go through this exercise. So what I want you to do though is I want you to take some notes here, but I want you to do the exercise your self. It's really important that you treat this as we are in a workshop together and I'm going to run you through this exercise, so I really, really want you to do this. Now, if you want the show notes to this episode, all you need to do is head over to brand creators.com forward slash eight 36 and let me just say since we've done this whole rebrand, well our show notes are kicked up a notch as well, very, very well detailed, structured, and really allowing you to have better show notes so you can download these, you can use them as references, and this episode is going to really outline what I'm talking about.
03:50 So again, you might want to head on over to brand creators.com forward slash eight 36 and you'll see exactly what I'm talking about. So if you're ready to get massive results in your business, sit back, relax, and let's get to it. Moving the needle exercise, reduce overwhelm, and grow your business. Who doesn't want that? Who doesn't want that? Right? Who doesn't want to reduce overwhelm and grow the business at the same time? Me, I do. If that is you drop it in the comments. Is that something that you would be raising your hand right now? If we were in that coffee shop right now together and I said, who here wants that? Raise your hand. All right, drop it in the comments. Let me know. All right, so step one in doing this, this is part of this exercise. Okay. And it's a lot of question, answer, question, answer.
04:41 When we ask ourselves a question, our brain has to come up with an answer, even if it's not that easy. Got to find the answer, right? Brain question. Answer. Okay, so what area do you want to grow? All right, what area do you want to grow? And I'm going to run through an example, a couple of examples on how this would look and how we've actually applied this to our business. Okay? So what area do you want to grow? All right, so that's, that's the first question. The second question, okay. Or step two would be this, number one, what has worked in the past? Number two, what takeaways and lessons did you learn from that? And then three, what's the next step? Alright, now I know some of you might be saying, Scott, this seems so darn simple. It's so obvious. It is. We like to overcomplicate things.
05:32 We just do human nature. All right, so just promise me you'll go through this exercise and you don't have to do it now you can do it later. You can go back, watch this on a replay, whatever, or make notes as we're going through this. Step two is number one, what has worked in the past to what takeaways or lessons and lessons I should say. And then three, what's next? All right, so then step three is the plan and the process. All right? By looking at all of those, all of those things that we just uncovered, okay, so I'm going to give you an example here. So what area do you want to grow? I'd be asking myself this question. I'm like, well, I want more website traffic cause you guys know I'm a huge fan of website traffic. If we get website traffic, monetization becomes easy.
06:18 Okay? It just does. If we get the right people and the right people coming to the website is also very important, by the way. Um, I'm assuming that you would be doing the same, but we want to get the right people, right? The right people that are our target market. Okay. And so I want website traffic. The more traffic I get, I make more money. It's just the way it works. Like even if I didn't sell a product, because we have ad networks that are running on our sites, if I increase traffic, revenue goes up. It's that simple. Plus affiliate sales go up plus physical products. If we were selling them within that brand, go up. If we have a digital product that goes up, everything goes up. Okay? So that's what I want. I want that. Okay, so now let me just show you.
07:00 So this screenshot that you're looking at right here is from a brand that we've been building for about three years. We're about ready to sell this brand too, by the way, which that was crazy. Uh, we sold it and was in LOI. And then from there, uh, the buyer backed out and you know, during this covert thing and then we had to relist it, we relisted it and then found another buyer. And now we are through, are going through that process right now, which I believe this is actually going to be better. I think it works out for a reason. This buyer is a better fit for the brand. But anyway, 736,385 page views as of January 1st this year. So this is our numbers, right? So you're like, okay, 372,880 users, new users. Okay. 383,691 users. Right. Okay. We obviously have some traffic. I want to increase that.
07:53 I want more. All right, so now what do we do? We dig a little deeper into our data, right? And you say, okay, well let's see where the traffic's coming from. Well, you've got social, which I'll show you where that's coming from. 177,514 and then you have organic search is 140,272 and then direct is 61,604 and then referral. But let's just not even go there right now. Let's just say the top one right now is social, right? So, okay, let's take a look at that. Let's dig into the social aspect. Pinterest. Pinterest is 107,179 Facebook is 70,266 and YouTube is 594 so what one do I focus on? Maybe I should focus on YouTube. Cause everyone's saying that YouTube is the new craze, right? Not right now for us right now, Pinterest is working. Why don't I just do more of what's working and not worry about the YouTube thing right now?
08:51 Why? Because we want to do it. All right? It's going to take to get YouTube momentum in this scenario. Now, if this was reversed and YouTube was top and Pinterest was on the bottom, I'd be focusing on YouTube, not going to focus on Pinterest, right? So I'm looking at the data. Now, these numbers might be large for you, but I have another brand right now where they're not as large as this. I think we had 2020 2000 pages in the one brand in 26,000 in the other brand, and that's taken about six months. Seven months to get there. Okay? But we're doing the same thing just in a smaller number. We're like, okay, Pinterest is starting to look like it's doing well. So let's double down on that. YouTube not so much, right? So we're only doubling down on the areas that we can see the numbers and then just it's already got movement.
09:38 It's already got momentum. It's already working, right? We don't need to create something new here as of right now, okay. Until we max this out. Okay, so let's go through the example. So number one, what has worked in the past? Well, my answer is creating pins for blog articles. So when we create a blog article, we create a pin and then we put it up on the board, right? So number two, what takeaways and lessons by adding multiple images to be pinned allows more chances to get link clicks, creating more pins or create more pins. That's the, that's the takeaway, right? Adding more if we add more pins of that post different versions of it. We have, instead of having one chance, we got three chances of getting more traffic, right? Um, so three, what's next step? Go back to old posts and add pins.
10:28 Hire a VA virtual assistant to automate the process to scale. Make part of the process for all new posts. Okay? You see how simple that is right there? There's no complicated big funnel thing that we got to build or there's no new messenger bot that we got to learn. There's no Facebook ad in here, right? This is just looking at what we already have working and doing more of that. How do we do that? That is it, right? So we're, we're focused. We're tunnel vision on that. Why? Because we looked at the data, right? So step three now is build the process, a plan and a process. So what does that look like? Well, there's actually six parts here to this one. So one, create more pins to post in the blog article. So you can pin it just on the boards or you can also pin them inside of the post so they're pinnable on someone else's board.
11:22 And then um, three is add new pins to boards or evaluate old pins. See the data, right? Looking more at the data, what, what ones have worked, which ones haven't worked, do more of the ones that have worked right? Five, create more content around those topics. And then six, hire VA to manage only after we figured out that other stuff. Alright, so that's that. So now what did we do? Just look for clues. That's all we're doing. We're looking for clues. And even if you only have a little of data, it's enough data to get clues. All right? To see what is somewhat working. So now I would move now to the second part of this. Okay, that's one part. And now I'm like, okay, website traffic. I still want more website traffic. One way that's coming in is the social side, right? The Pinterest side.
12:09 We already proven that there's another side. It's organic. So I would move second to the list. Organic already starting organic, meaning that there's articles that are getting picked up by search engines. Okay, we're getting traffic and quite a bit of it. 140,000 okay, so what does that look like? Okay, so what do you want to grow? Google traffic. All right, so now I'm a little bit more specific. So now what do I do? Well, one, what has worked in the past? Writing blog article content on questions in how to information to what? Takeaways. Lessons. Google takes three to four months to index in search and start sending traffic to the website. This has drove targeted traffic, which increased product sales and ad revenue. Okay, three. What's the next step? Find more keywords to write content on regular basis. Hire writers and content editors to automate the process to scale.
13:02 That's it. Okay. It's already there. I don't have to, I don't have to overthink this already done it. Step three, create the plan and process one. Find the best keywords that rank to write more articles around these three posts, weekly content or email lists to amplify the content. Five, hire a VA to automate and scale D, everything is, I don't even have to think about this. I just have to go back, look at the data and then have the data. Tell me what I'm supposed to be doing, right? That is it. All right, so a little bonus here for you, okay? If you want to veer off on that target, if you're like, Oh, but wait a minute, shiny object, I should be doing that over there because everyone's saying that we should be doing that. I'm going to give you permission to explore shiny objects only if only if you can answer this question.
13:54 Okay? Will this help my current project or goals? Okay. Will this help my current project or goals? Yes. Then you can allow 10% of your time per week to explore and learn this new thing. Only 10% the other 90 needs to be working on the stuff you know works. The 10% we don't know. Right? It's something new. It's kind of like thinking about going on a diet. You don't ever want to give up pizza, right? But you can't eat pizza every night, so eat it once a week. Okay. Really doesn't add to your diet though, right? It doesn't add, but it create, it gives you the craving. It gives you the fix of the craving, right? It satisfies that craving. But then you got to get the, you got to get disciplined. You got to go back to what's working, which is eating better, getting better sleep, like all of that stuff.
14:47 Right? I mean, that's common sense. All right guys, I hope you can see the power in really identifying what you need to focus on yourself in your business. Now this will also help you with the shiny object syndrome that we all fall into. It's always more exciting to look at something new and say, Oh, it's new, it's shiny, it's fun. But a lot of times we don't look back and see what has worked in, you know, in the past and then redo that or build off of that. So I really want you to take this episode that you just listened to, that you just watched, and I want you to apply this. I want you to take action. All right, so also just to remind you, the show notes can be firstname.lastname@example.org forward slash eight 36 and also if you want to be part of our take action morning crew, all you need to do is head on over to take action crew.com and you can join us over there. All right guys, so that's it. That's going to wrap it up. As always, remember, I'm here for you, I believe in you and I am rooting for you, but you have to, you have to come up. Say it with me. Say it proud. Say it loud. Take action. Have an awesome, amazing day. And I'll see you right back here on the next episode. Now go get 'em. Oh, both. Both.
Sign up to receive email updates
Enter your name and email address below and I'll send you periodic updates about the podcast.