RYB 846 How To Turn Failure Into SUCCESS + My Therapy Session with Dean Graziosi Interview

I am fired up to introduce you to my next guest. Today I'm interviewing Dean Graziosi. He's the author of Millionaire Success Habits and Underdog Advantage, and I'm' so happy to have him here today! Let's get right to it and learn from Dean! 

The Tommy Lee Story

  • I know what it's like to what more and get complete envious when you see people get ahead in life, especially when you're still struggling. I didn't go to college, worked on cars all day, and lived in a trailer park. The whole world was telling me that success wasn't in my future. I'm here to tell you that I know what it's like, and it is possible to break through hand achieve something great no matter your background. 
  • I have a collision shop named “Dean Collision Center.” There were a few cars out front for sale, and it was on the side of a two-lane road. I knew I was meant for more, and there was another level. This was in the early '90s when the internet was new. I started a website where people could watch footage from news organizations that were too graphic or funny to air on tv. People were paying $19 a month to get all this footage. 
  • Tommy Lee from Motley Crew reached out to say that he liked my website. Then, I mentioned that we should start a subscription site showing the behind the scenes of his life with Pamala Anderson. He loved the idea, and he had me fly out to talk with him and his lawyer. 
  • When I arrived in California, I felt like I was completely out of my league but was so excited. The lawyer made it seem like it was a done deal, and I couldn't believe what was happening. They wanted me to meet with their manager before we made everything official. He ended up ridiculing me and didn't want to work with me. All in one day, I had felt at an all-time high, and just a few hours later, I was at an all-time low sitting in my hotel room crying. I was so hard on myself and felt so overwhelmed.  
  • At the time, I didn't have the experience to stand up for myself, but it ended up being one of the most beneficial experiences of my life. They ended up launching the subscription service on their own a few months later, and it bombed. 
  • When I got back home from my trip, my pager was blowing up on the way back to my house. The sewer system had clogged up in the apartment building that I owned, and there were six inches of sewage in the bottom apartment. I went over with a spackle bucket, shove, and broom, and I picked up cramp all night. At that moment, I wondered if that was supposed to be my life. 
  • Now looking back, I wonder if that experience had been designed for me? If I could go through everything, overcome all the struggles, and still keep moving forward, I could make it to the next level. What if I were all there to see if I had the grit and the ability to learn from what I'd experienced and kept moving forward no matter what?

Note From Scott: This sounds like it was a great take action moment. You did something that didn't turn out the way you had hoped and learned from your failures. You got the failure from it, but it also became a learning point for you. The last year I've done a lot of events, and I started getting sick and realized I needed to take time to check myself and my priorities. 

Check Yourself 

  • It's all about getting better at solving bigger problems. If you want to make more money, you need to solve million-dollar problems. There is a transition – yes, gets you out of Egypt, and will not take you to the promised land. 
  • There is a threshold where at some point, you need to say no. You need to say no, the things that don't move the needle. Instead of how can you can get to the next level, think of who can help you move to the next level. Replace how with who. Work on moving the needle and let other people take care of everything else. 
  • I have always been there for my kid's events, and I have my older kids half the time. I've never missed a baseball game or practice. When my kids are done with school, I always pick them up on the days they are with me.
  • When you've pushed to the next level, don't let that take away from what is most important to you. Write down and acknowledge the things that are a must. Never lose sight of what is important. 

Note From Scott: As entrepreneurs, we always have ideas, and it's hard to turn it off so you can be 100% present with family. 

You'll never look back and say that you wished you had spent less time with family. Therefore, don't look at your phone or worry. Your kids will see that you are hustle and are happy with your life. They will strive for the same type of life. 

The Knowledge Industry Is The Future 

  • With the quarantine, things will never go backs to the same as they were before. People are making changes to their daily routine and business in the digital world is bombing. 
  • I encourage everyone to be an investigative reporter. Be in front of the trends. See where the world is shifting. 
  • People don't want to go back to college and learn outdated capabilities. Thus, the world is looking for YOU. People in the real world are in every single niche. Moreover, It's becoming a new normal. Fobes has said that the knowledge industry will be a 1 billion dollar a day industry by 2025.

Recognize Your Worth

  • If you could go back and spend half a day with your twenty-year-old self, how much would that be worth? People want to learn from your experience and rather pay you to get through faster then learn it all on their own. I truly believe that people who recognize it now will be so far ahead in the future.  
  • Failure is a part of the journey. Take from it, and you'll be one step closer to your 2.0
  • That was amazing and gave me a lot to think about. It's amazing to see that someone at Dean's level is still working and is always improving his mindset. Take some time to think about all the great information he shared! I love his new book, The Underdog Advantage.” It's just real and raw and shares some of the stories of how Dean got to where he is today. Learn from every struggle that you go through and don't give up.  He shares more on his podcast.

Thanks For Tuning in!

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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today's Episode 

  1. The Tommy Lee Story (5:50)
  2. Check Yourself (21:54)
  3. The Knowledge Industry Is The Future (30:11)
  4. Recognize Your Worth (33:42)

Quotes: 

  • “There is a transition – yes, gets you out of Egypt, and no will take you to the promised land”. 
  •  “Instead of how can you can get to the next level, think of who can help you move to the next level”. 

00:00 - You start saying no to the things that don't really move the needle and start thinking this not how to get your next level, but who can help you achieve it way? Hey, Hey, what's up everyone. Welcome to the rock, your brand podcast. I'm your host, Scott. Bowker a serial entrepreneur on a mission to help you.

00:22 - This show is designed to teach you to inspire you, to motivate you, to take massive action and build a future proof business. So whether you're just starting out or taking your existing business to the next level, this is your home. Now, if you're ready, I'm ready. Let's rock your brand.

00:44 - Yo, what's up guys. Welcome back to the podcast. This is episode number eight 46. And today I am fired up to share with you my next guest. And this has just been awesome because the next guest that I'm going to share with you, him and I are a lot of like as far as similar ages, similar music that we listened to. And also our background, as far as being in the blue collar world, straight out of high school. And the guy that I'm talking about is Dean Graziosi. Now, for those of you who don't know, he's written a lot of books, actually, a couple of them I have right here, millionaire, millionaire success habits, which is really good. And then then a underdog advantage, which is his most recent book to date. And that one, there, there was a story that he shared about a failure.

01:33 - Well, actually it was a success almost, and then it was taken away from him and he actually describes that story and really gives a lot of detail because when I was reading the book, I was like, this is a great story that you can't make up. You just can't make up this type of story. And he's going to share exactly how it came about, but then also how he got through it and how it's important that actually his philosophy is a lot of times you get faced with these things to pretty much see if you can handle them before you get to the next level. That's his theory. And that's what he believes. And I believe it too, because I do think that we can't just be handed the lottery ticket and we all of a sudden become a millionaire. We got to work our way towards that.

02:17 - And that's why whenever you listen to these guests that I have on here in these episodes is really about their struggle along the way, but also the struggles that they have right now. And you might just think that everyone, once they make it, they make it and everything is perfect. And you'll hear Dean talk really openly about his struggles that he has even today and him and I agree on that as well, because I have them at the same time that he does. And we have a lot in common as far as we do everything for family. Uh, he never misses a softball game with his daughter. I never miss a volleyball game or a practice. And so we have a lot in common, but he also has been really successful as far as business goes. And there's a lot of struggles and challenges that come with that, every level that you go and that you get to requires, you know, really saying no to more and yes to less.

03:11 - And it's hard as entrepreneurs because we see opportunity and he's going to coach me actually through this, which it didn't start that way. It wasn't supposed to be like that. But I really look at this as like a therapy session in a sense that it actually turned into one kind of at the end there, but he was saying it to me, but also saying it from his own experience being, you know, an entrepreneur is tempting to always want to be working, always want to be striving for that next thing. And some of the words of wisdom that he shared with me from being there and also being buddies with Tony Robbins. I mean, Hey, let's, uh, let's listen to what Dean has to say about, you know, him and Tony, you know, kind of sharing thoughts back and forth. So I wanted to listen to him and I did very closely.

03:54 - And I want you to listen to this interview and really think about the things that he's describing that you can do no matter where you are in your journey. All right. So again, sit back, relax, enjoy this interview that I did with my new friend Dean Grasiozi enjoy. Hey Dean, welcome to the podcast, man. Thank you so much for taking time to do this, dude. I am excited to chat with you, man. How are you doing? I'm doing good, man. I'm doing good. Good to be here with you and congrats for all you're doing for the world and giving back and get lightened this podcast up and bringing the enthusiasm. You know, the world needs it right now. More than ever. Yeah, not man. And you're, you're uh, you're not a tall guy, but you got a lot of spark man. You got like, I think you and Tony have to be like really, really different.

04:39 - Yeah. It's pretty funny. It's pretty funny when we're on stage together, I try to stand far away from just so you can't see the next to each other comparison, you know? Oh, it's so funny, but yeah, you got a lot of energy you pack in that small frame, man. And uh, I just want to again, just say thank you for all that you've done. And also you really related to me because I, you and I were talking a little bit before we hit record here, but just, we come from a very similar background. Like I was from the construction world. We're similar ages. You came from the, you know, the, the blue collar world, if you will. And all of that stuff. So what I really want to do though, is I want, cause people look at you right now and like, Oh my gosh, Dean, like you're a hundred thousand miles away from where I ever can be.

05:20 - And it seems like you got a lucky break. It seems like you just, you know, you kind of fell into this thing. And what I really want to do is I really want to highlight for people, you know, kind of the path on how you got there. But also I want to talk about the failures because a lot of people don't hear about the failures. They don't, and I call them failures. I think they're learning experiences. And I think you would agree, but I think people don't, especially at your level or, you know, just people that look at other people as successful, they don't talk about those certain things. I want to start with the Tommy Lee story, if we can, can you share that story? I mean, in the book, if people want to grab the book, the underdog advantage,

Speaker 3: - 05:59 - um, it's great book, great read that story resonated with me. And I think it illustrates where we're going with this conversation. So can you just talk about the Tommy Lee story way back in the day? Yeah, sure. Ken and listen. I'm so glad you framed that question because so many podcasts they start off with. Could you tell me your story? I don't want to tell my story, just to tell my story. Right? It's like get to the meat. How does, how do you impact me Dean? Like Scott, why'd you bring this guy on? What can you do for my life? Listen, you have a million podcasts. You could be listening to. You're here with us right now. I want to give you the capabilities I can deliver the, the knowledge that can make a difference in your life. You're listening because you want more. If not, you'd be bingeing out on your next Netflix, uh, series.

Speaker 3: - 06:43 - Right? So the only thing I want to share about my story, and then I'll tell you the Tommy Lee, uh, cause it's hysterical. I told you before. The funny thing about that story is it's all true, right? I know is I just want to let you know that I know what it's like to want more. I know what it's like to see other people getting ahead and have complete envy. Like I'm going to lie and say I wasn't envious or jealous. I was like, how am I going to do that? I didn't go to college. I lived in a damn trailer park. I didn't have money. I worked on cars every day, had grease under my nails. My dad was, I love my dad, but he's a little crazy. We all have our own paths. Right? So nobody in my family made money. Nobody in my family went to college.

Speaker 3: - 07:20 - So it's like the whole world was like, that's not for you. It's designed for other people. My guidance counselor told me to go work at the local factory for minimum wage because I wasn't going to college and I just know it all. And I'm not saying you have to add that same life. I just want to let you know I'm going to share this today because I know what it's like to want more desire, more, have envy, weren't achieving it, but also know what it's like to break through that. And that they don't make statues of critics. And that my family and my friends were all wrong and I got a little success and then I failed miserably and lost it, all my question myself. And I felt like an impostor. And I'm like, Oh man, you're not smarter. That's for people who went to Princeton or went to Harvard.

Speaker 3: - 07:56 - And that was wrong thinking too. I had to adjust my thoughts. I had, I had to get rid of the naysayers. I had to focus on my mindset at a work on solutions, all the stuff that seems like the little stuff was actually the big stuff. And I got some momentum and I started a collision shop and then an auto sales and then a construction company. Then I built houses and then a tow truck company and then merged into the information age and, and uh, you know, I'd love to say the rest is history. I've failed miserably in between there. So would that set up knowing that wherever you are, I've been there. I don't care if you're crushing it and you want to go to another level, bend their back against the wall, especially with all this stuff that's going on in the world right now, Ben, their live literally lived in a bathroom with my dad and we had nothing.

Speaker 3: - 08:39 - Right. But I also know what it's like to get my first sale. I know what it's like to get to a hundred grand a year, a hundred grand a month, a hundred grand a week, a hundred grand in a day. I know what it's like to run a company that does a hundred grand before lunch. Like I've been through all those phases. And I hope that helps kind of set the precedent and set the tone. So now let's just be, be truthful and transparent. Pull back the curtain on that story. So this is the nineties. And at this time I have, so you can just picture this. I have a collision shop named Dean collision center and an auto sale. So picture on a kind of rural main road, just a two lane road. I have this body shop, uh, on the sign. It says Dean collision center.

Speaker 3: - 09:20 - There's about 14 cars for sale out front with flags on them, with the handwritten, like for sale $2,200 or whatever I'm doing estimates. I have two tow trucks the middle of the night. If somebody gets an accident, I'm going to get tow trucks at five o'clock. I go home, I take a shower, I eat and I go work on my houses. So I had about 30 apartments and I was building houses, all of this going on in my twenties, hustling like crazy, made more money than I ever thought possible, which back then was probably a couple hundred grand a year. And I started from nothing. So that was huge. I built the house of my dreams, right. But I always had bigger aspirations. I knew there was more maybe if you're listening, you know, whatever you're doing right now, there's another level. You climbed a few mountains, but there's a bigger peak you want to attack.

Speaker 3: - 10:02 - So I started and I hope this story doesn't get too long, but I just had to set the frame. So now I wanted to build the web was new. So it was continuity. So it was taking a credit card online. I know that seems average now, but this is, this is early nineties. This is like revolutionary. And I start something that would be like, like funny means or crazy memes in today's world. I started a website where I got footage from news organizations that was either too graphic or too funny from TV. I worked with someone else. We created a P a site and we launched it and it was out there and people were paying $19 a month to get all this hidden news footage. Right. It's crazy. As it sounds, we were just trying something. One of the first subscription models, all of a sudden Tommy Lee from Motley crew who was married to Pamela Anderson at the time, sends me an email because I am running this from my collision shop, just so you know.

Speaker 3: - 10:53 - And uh, he said, dude, love this site, man. Uh, and I reached back out, I'm like, Holy crap. This is Tommy Lee. I reached back out. I'm like, glad you love it, bro. I'm like, we should start a paid subs. I just threw it out there. I said, we should start a paid subscription site, like behind the scenes with town, Tommy Lee and Pamela Anderson. They, if you remember back in the day, Scott, they were a train wreck. Like they were the happiest couple and the most violent couple I'm like, imagine if, and this was before reality TV, right? I'm like, imagine if you could see what goes on, that's not, you know, for mainstream. So he writes back. He's like, brother, this is amazing. Let's do it. Talk to my attorney. Uh, David Rubrik. And now you got understand stuff. I am this little guy in a town with grease under my nails, driving a tow truck, working out of a collision shop.

Speaker 3: - 11:40 - I'd find out that their attorney David Rudin, cause the attorney was the attorney for the Beatles for Michael Jackson for every star. You could imagine I freaked out. He goes, what's that? No, I just said, wow, that's crazy. So I get on the phone with them. Scott. He's the sweetest guy in the world. I'm shaking literally on the phone, I'm shaking. And he said, Hey, Tommy loves what you're doing. Loved your idea. Why don't you jump on a plane? Come on out. Let's talk about making a deal. So I'll, I'll, I'll get this. I'll get, I won't drag this story out, but you gotta realize something. I couldn't have been a happier human being on earth. Like I was getting out. Like I felt like I was getting out of this little town. I was hustling. I was doing well, but I was dirty every day.

Speaker 3: - 12:16 - I was still painting cars, getting headaches at night. I was putting roofs on, in the middle of winter freeze and I'm like, man, I'm going to Hollywood baby. So I fly to Hollywood. I rent a car. I'm driving. I've never been to Hollywood. I'm driving down sunset Boulevard. This is amazing. I go to David Rubik's office. Um, I walk in, it's all the pictures him with every celebrity you could imagine. I'm completely cotton mouth out of my freaking league. Like completely out of my league. Like I didn't even know where I would stay and like just crazy. I get in his office. I can barely talk because my tongue is sticking to the roof of my mouth. And he's like, you know what? Don't be nervous, man. Tommy paid for something you created. I don't care where you came from. He asked me a little bit about me, just the sweetest guy, like just saw me for the guy, the hustler I was right.

Speaker 3: - 13:05 - And he said, uh, tell me about it. And I said, listen, this is pay per view. Model. People put their credit card in. Once we bill them every month, imagine Tommy them to getting ready for the Academy awards. But we don't see them pretty. We see them while they're getting ready, having a cocktail and they're talking crap. He's like, Oh that's brilliant, dude. That's brilliant. So he goes on, he says, we're going to do this. So now I'm like, I'm cotton mouth and like shitting myself all at the same time. Right. Excuse my language. But that's just the way it was. I feel completely out of my league, but I know I can do this Scott. Like I can cause we built this already. Right? So he dials up Pamela Anderson and Tommy Lee puts them on speaker meet. Dean is like, Hey guys. Tommy's like, yo brother, what's up, man.

Speaker 3: - 13:44 - Let's go to dinner tonight. Let's get some drinks and celebrate. I'm like, Holy crap. I'm going to dinner with Tommy Lee. Like, listen, you're my age dude was Motley. Crue. That crowd. They were the, yeah, exactly. I'm going to dinner with Tommy Lee and Pamela Anderson and Pamela Anderson back then with Baywatch. I mean, she was like, she was the Marilyn Monroe of the time. Yeah. So we're going to dinner at seven. I go home, dude. I'm on cloud nine. Like think about that everybody. Like I am on cloud nine. I'm in my room getting ready, brushing my teeth. I'm singing fricking Motley crusades. I'm like, this is it. I got this. And I'm about a half hour from leaving Scott. And uh, and I get a phone call from David and he's like, Hey man, before you go to dinner with Pamela and Tommy, could you swing back to the office?

Speaker 3: - 14:30 - I want you to meet Tommy and Pamela's manager. I'm their attorney. I make the decisions. But so does their manager. I'm like, alright cool. I'm excited. I'm driving back down. I had a convertible, which is so cheesy, but I'm like driving down, sunset, hair blowing. I'm like, I bet y'all get a house up in the mountains here. I'm like fantasize it about what, what place I'm going to go for? Happy hour. Like just completely in fantasy land man felt the absolute best. And I walk in this room completely different, not cotton mouth, kind of a con little confident now. And this manager sitting there and I go to shake his hand. He wouldn't shake my hand. It's like, Hey, listen, I got to ask you and hope you don't mind my language. He said to me, how the fuck? How the fuck did you get in this office?

Speaker 3: - 15:11 - And, and I'm like, I was like, I felt his tone. And I'm like, uh, I was thinking, driving wise, like where did I park? I'm like, um, and he goes, listen, where'd you come from a little town in Marlborough. You think you're going to come to Hollywood and present some idea? Why don't you, why do you think I wouldn't steal it and do it bigger and better? We're in Hollywood. We have access to the greatest people. And like I'm completely caught off guard and I'm cotton mouth. Now. I'm like nervous. I'm shaking. And I'm like, no, no, no, no. But I'm working with people out in New York city. We have the first pay per view model. It's like first pay per view. I could figure that out. Listen, what, what, what is your business? What do you do? And I started telling, he goes, Oh, do you make a million?

Speaker 3: - 15:56 - So he said to me, do you make a million dollars a year? And I was like, Oh my God, this guy was completely ridiculing me. And I'm like, and then David's like, Hey, go easy on this kid. He came up with something good. He goes, yeah, thanks for the idea. What the hell do I need you for? And David goes, okay, listen, let him and tell me and Pamela meet tonight and they'll figure it out. He goes, meet tonight. You think I'm letting this kid go to dinner with them? I already canceled it. We'll call you later. And I went, it was just two extremes guys. I went from the highest I've ever felt. I went back to my hotel room. I literally sat on the floor, looking down sunset Boulevard. I remember it was around hotel on the end of sunset. And I cried like legit cried and said all those limiting beliefs, like you lose your why'd you even come out.

Speaker 3: - 16:40 - I mean, I was beating myself up. Like, why did you think you could talk to them? I, I didn't have a great, vast vocabulary. I didn't, I wasn't sharp. Scott. Somebody say that to me now I would have lit him up because I have navigated new territory, but I didn't have the experience then. Right. I just took it. And I'm like, you were weak. You just sat there pathetic. You didn't stand up for yourself. You can't do this. You deserve to work on cars. Like all those limiting beliefs. You know, I jumped on a plane, flew back home with my tail, between my legs. I looked back and that was one of the greatest experiences of my life. It sucked at the moment and I don't have a good story. I'm not going to tell you that. You know, they called me back and I got the deal.

Speaker 3: - 17:15 - I didn't about seven months later, Pamela was on Jay Leno. They launched it on their own without me and a bombed. They missed the whole point. What I was trying to do, they didn't make it like a reality show. They just made it like a pay per view to see her in a bikini. Like that's not what I was talking about and they bombed on it, but I couldn't even look at Pamela for five years. Like it bugged me just to look at like, see, you know, so anyway, I hope I didn't go in too much detail, but I just want to know those failures happen and they happen big. And, and that's just, I was just paying my success tax Scott, like now that look at it, I had to go through all that to get here. Right. You know, I look at those as like our take action moments, right?

Speaker 3: - 17:55 - Like you, you did something and then you found something from that, but then you didn't actually get the success from it. You actually got the failure from it in a sense, but also that ton of learning from it. And it also probably made you recheck yourself. But part of the story though, that you didn't add at the end, when you came home and had it, you were literally shoveling crap, right? Yes. So listen guys, you can't make this up. And the thing about this, my dad was just at my house last night and we were talking about that. So I land in jail, uh, in Newark, New Jersey, which is about an hour and 40 minutes from my home. I get in my car. I drive the hour and 40 minutes. And as I'm doing my pager, this is how long ago it was. And I wasn't calling myself my pages blowing up and I owned a four story apartment house.

Speaker 3: - 18:45 - And as I'm getting closer to marble, feeling really bad about myself feeling pathetic, the page I finally call and it's somebody in the bottom apartment, the sewer system clogged up. And then all the sewage from the top four stories came out of the bathroom on the first story. So the crap was literally like exploding out of the toilet. Like there was six inches of sewage in this guy's bathroom and it was started to seep out into the rest of the place I called every plumber. I could, no one would come. I didn't get home until 10 o'clock at night. I went and put on fishing, waders, rubber gloves. I remember putting rubber gloves on and I duct taped around the rubber gloves. I went there with a spackle bucket and a shovel and a broom. And I picked up crap until like two in the morning and scrubbed it till like six in the morning.

Speaker 3: - 19:31 - And then I had to get fans. And I was just like, in that moment, I was like, maybe this is my life. I'm supposed to be being the guy that shovels crap. But I look back. And if you think about this, Scott, I know this might seem like a weird thing for those of you listening. What if that was designed for me? What if there was a success, auditor, God, whatever you believe your beliefs are, that was like, if Dean can get through that failure and then go home and shovel crap and still get up in the next week, month, two months, and still move forward towards his dreams. I'm given that guy as next level. Like I just got goosebumps saying that. What if that was designed for me? And what if the struggles that you've experienced the failures, have you experienced the people have let you down the money that didn't come through the partner that was a jerk, your spouse, that didn't support you.

Speaker 3: - 20:14 - What if that was part of a bigger design? What if it was all there for you to see if you have the grit, the power, the, the action, the take action. I know that's part of who you are. Scott. What if it was there to say, can they still take action? Can they learn from what they've experienced? And if they move forward the fifth time, eighth time, 12th time, finally, you'll reach your next level. And when I look at it now, I, I still don't like going through failures. But when I do, I know another level of my life is waiting. If I can get through it. And you don't like, so at your level, like there's all I see that. And

20:48 - it's just like every level. And I know Tony has said this as well. It's like, if you're not growing, you're dying. And I believe that wholeheartedly. And it's just hard because you're like, man, once I get there, I am going to feel so good. And I'm just going to have to relax and everything's going to be perfect. And then the next challenge or the next climb begins, right. Or you got to take a step back because you know, like, I'll just give you for example, like last year we did a lot for me personally, like I wrote my own book put on my own event, like did all this stuff. I literally was stressed out of my mind and it, I got shingles twice because of the stress that I was under. And I, I had to recheck myself. I'm like, what am I doing this for? Like, I'm here to serve. If I can't be here, I'm not gonna be able to serve. So then all of a sudden it's like, okay, you're doing too much. Now you got to pull it back. Do you ever get to that point where you're like, Oh, like, okay, I need to recheck myself. Is there, I mean, even at your level right now, because you would say, well, Dean's got it all set up, man. Everything's cranking away, you know,

Speaker 3: - 21:46 - beautiful family everything's happening. Great. Right. Really, really good question, Scott. Yeah. All the time, man, because I do feel if we're not climbing or sliding, that's definitely the way I feel. And also, you know, remember this, it's not about problems. Go away. Yeah. It's getting better at dealing with bigger problems. Like if you want bigger results, you have to solve bigger problems. You don't want to solve hundred dollar problems or $10,000 problems. If you want to make more, you got to solve a million dollar problems. And sometimes solving million dollar problems starts to get you to have that feeling of shingles and stress and worry. And Scott, I'm going to tell you on a personal note, I'm going to, I'm going to ask you to write this down for you as you grow, because you've experienced that you went to that next level, then you say, I got to check myself.

Speaker 3: - 22:32 - There's a transition and that transition. I want everybody to write this down. If you take nothing from this podcast, except this is no. Get you out of Egypt or yes. Get you out of Egypt. No will take you to the promised land. And what that means, combined that with Scott, you had to say a lot of yeses to overcome your fears, to take action, to be where you're at, to write the book, to do the event, to get a great podcast, top hundred podcasts, making a moment, you know, creating momentum. You had to say yes to everything, but there's this threshold. And let's just, I don't have no any idea. I'm not talking this isn't about you, but let's just say you get to a million dollars a year in gross sales by saying yes, to get to 10 million, you have to say lots of nos.

Speaker 3: - 23:14 - And it seems counterintuitive because you're the guy that says yes to overtime. Yes. To work in more, yes. To staying up late. Yes. To getting up really early. So he could work out and then get your work done. And what I mean by no is you have to stay start saying no to the things that don't really move the needle and start thinking this not how to get your next level, but who can help you achieve it? Replace how, with who? And if you think about that, if you could work in your unique ability, Scott, and get an ROI on someone, helping you write the, helping you with the podcast, helping you as a personal assistant to go get your laundry cook for you, clean for you, do all the things. So you can take all the time you can in doing the things that move the needle.

Speaker 3: - 23:55 - That's how you move to the next level without getting shingles. Next time is, think of who not, how you want to grow your Instagram account. Don't try to figure out how to do it. Go hire an 18 year old kid who obsesses on Instagram, right? You want to start, stop managing all the people that you're interviewing, go hire a kid or someone that's learning on how they could manage your podcast. Pick out new people, set up the intro, the outro, get the bio's done for you. Like everywhere. You could save not hours but minutes. Scott obsess. On those minutes, they add up to hours. They add up to days. They add up to months, work on the things that move the needle and let other people do the rest. That's that's the transition. And that transition even gets harder from 10 million to 50 and from 50 to a hundred. It's like, you got to just say no to everything. Like I say no to 90% of everything, except for the things I know. I love like being here right now. I can't get someone else to do this. I want to be here with you, Scott. I wanted to share, but I say no to a lot of other things.

24:53 - Mm, no, that's, it's huge. And you know, you, you hear that a lot, but you also hear because we're, we're like inundated with, uh, hustle and, and you know, you gotta do everything and you know, I'm not that, I mean, my family to me is, is the most important thing. So to say here I will, I will say no. Like I coached my son, my son's 22. Now I coached my son and never missed a ball game because that was important to me. Wouldn't happen if I didn't get out of the construction field and started to kind of have our own business, but like, there's no money in the world that's going to, we're going to get that back for me. So that's always been the most important to me. I love that. But truly as you grow Dean, and you know, this, it's like, it's tempting, right? It's like, Oh, there's that next? There's that next mountain.

Speaker 3: - 25:32 - Okay. So I'm going to get, this is for you, Scott, because I love your energy man. And I know I talked to most of this day, but I really do. I could, this is the first time we're meeting, but I love your energy. I love how you care. I love your authenticity. I want to tell you something. I have my kids half the time, my older kids, I have a eight week old in the house, but I have an 11 and 13 and I get them exactly half the time. I've never missed a baseball practice, not miss a baseball game. I go to every practice. My daughter's in softball. I've never not been there when she practices. I'm the guy that still catches four, except she's 13 now. And I'm scared. She starts throws so hard. I don't know if I can catch for a much longer.

Speaker 3: - 26:08 - It's good for her. I don't miss a game. When my kids are done with school at three o'clock, no one else picks up my kids on my day except me. So three to four days a week, I'm standing out there when they get out at three o'clock I'm there. What I want to share with you is you're, you've push to that next level. And then all of a sudden took away from the most important thing. My family is my most important thing in the world. There's nothing else that matters. So I've obsessed, Scott. Like I analyze every single thing I do. And I decide, can someone else do this while I work on something that would give me an ROI? So if I know, if I write the next New York times bestselling book, while I'm writing a book, if I'm paying somebody to whatever, do everything possible, clean the house, get the laundry, take out the garbage fix light bulbs, mow my lawn, pick up my dry cleaning.

Speaker 3: - 26:57 - Plus at the office, they're doing this. Like, if I can do all that, but I don't want to write a book and sell half a million copies. I can get somebody to do that. If I can get my podcast to have 25% more viewers by obsessing, I'm going to pay somebody to do all these other things. So I just want to tell you, you can write down and acknowledge the things that are must. You're never not going to be there for your kids, for your family, then every, then there's other things you've got to say no to. And I promise you, you could fit it all in, not just for you, but for everybody listening. Yeah, no, it's, it's, it's exactly true. And you know, you are right. Like I do structure my day. So like you, like you said, I have a 12 year old.

Speaker 3: - 27:31 - So she, well, when we weren't quarantined, she did go to school now we're, you know, we're homeschooling and all of that stuff. And she's into volleyball. And the same thing, I sit at every volleyball practice, watch every single one and a lot of parents don't they just drop them and go. And I'm like, no, I'm watching every minute of this. You know? And it's a, it's a blast. And my wife and I enjoy it so much. We spend time together doing that, but I structure everything around them, but it's still on your mind, like, how do you turn it off? Like, how do you turn off the driver? Like you got all these ideas as entrepreneurs. We always have these ideas. And how do you, I wish there was a formula to turn that, turn that off. So you are a hundred percent present because that is not easy.

Speaker 3: - 28:09 - You know what I mean? Like, even though I'm there, I fight with that all the time. And I, and I knew, I liked, you can tell your heart, I feel the same way. And I'm not knocking anybody who drops your kids off and goes, that's just not where I was. That's how it was when I was a kid. And I just decided to do the complete opposite. So I give you credit for that because here's the thing I don't think we're ever going to look back. We're never going to look back at the end of our lives and go, I wish I would've missed that softball or that volleyball game right now. I'm not gonna, so you might as well acknowledge that now, but listen, turning it off. Isn't easy. And I still have to be like, okay, stop right now. You're with your son.

Speaker 3: - 28:42 - Don't look at your phone. Don't think about that other message. But you know what? That's a blessing too, because your kids see that you're a hustler. Scott. They see that you're engaged. You're doing the thing. You're not working for someone else and being miserable about it and coming home at seven o'clock at night, listen, if you worked for someone else, you'd come home. If, if you knew there was more, you come home, you could come home grumpy and miserable because you just spent a day work building someone else's dream. So they'd still get a negative by-product at least they can look at their dad and go, my dad built his own thing. My dad's a hustler. My dad's created his own future and they're going to strive for that same life. So I think you're doing just fine, man. Yeah, no, man. I appreciate it.

Speaker 3: - 29:20 - Let's let's move into real quick. I know we're running a little short on time. We got about maybe five or 10 minutes, but um, people that are in that phase right now where they're like, I'm just not sure. The thing that I'm building is where I want to be in five years from now, but I want to get out of the, I want to get out of my job right now. They've been dealt with a set of cards that they have to find new they've been laid off or you know, whatever. And I know you and Tony been going really hard on this. Like what would you give someone advice? I know mindset is huge. We talked about a lot about that, but like right now, for someone to be able to tap into our environment and really our situation, what is something that you feel people are not taking advantage of, that they could be taking advantage of.

Speaker 3: - 30:04 - Okay. So a really great question. You know that this is so passionate for Tony, both Tony and I, but here's the thing right now, especially I believe this as when a pendulum swing so far like it did with this quarantine, it never goes all the way back. I don't know about you, but I have new habits. I'm doing five zoom calls a day and I'm probably going to do a lot more of them. Even when the world opens up, I traveled too much and I'm going to travel way less. Like the world has shifted. So the digital economy is booming. My business didn't take a hiccup. And neither did most of my friends in the digital world, especially the information business, right? What is the information business? Scott's in the information business. I'm in the information business, Tony Robbins, but so are millions of others who just have knowledge, capabilities, skills, life, experiences that the rest of the world wants.

Speaker 3: - 30:52 - So let me just share that. Listen, I encourage each and every one of you to be an investigative reporter, see where the trends are going, right? See where the world has shifted to be a front of trends, right? You don't want to be in blockbuster. You want to be in Netflix. You want to invest in taxi Gabs. You want to invest in Uber, right? That's just a silly analogy, but just see where the world is shifting and get in front of that. One of them is the knowledge industry. The world is saying, and they're voting with their credit card that I don't want to go back to college for three to five years and learn capabilities that are outdated. You know, the biggest trending, uh, phrase right now going around is that by the time the ink dries on your diploma, what you learned is already outdated, right?

Speaker 3: - 31:30 - So, you know, Napoleon Hill said at great in 1937, you start real learning. One traditional education is over, right? So I'm not saying it's just the best college cause I didn't go. But the world was saying, I'm not going back to college. And I don't want to learn through my own trial and error. And so who's the world looking for. They're looking for you. They're looking for people in the real world who have experiences in every niche that exists on the planet, whether it's cutting hair, fly fishing better at sales e-commerce mindset, relationships, health, they're looking for specific niches and no, it's not. It's it's not just the thing anymore. It's becoming the new norm, right? Forbes just said that the knowledge industry is going to be a billion dollar a day industry by 2025. It's already almost a half a billion a day, right?

Speaker 3: - 32:18 - So people are home saying, I finally want to fix the relationship. I finally want to get good at art. I finally want to be better at sales or communication. They're not going, they're not looking at their local colleges and they're not trying to figure it out on their own. They're searching for people that are willing to extract what they know and share it. And the last thing I'll say about this, people say, I don't think I have a skill that's worth anything. So I want you to answer this to yourself right now. As I asked you this question, answer. If you could go back, if you're listening right now, watching this on a video, if you could go back and spend a half a day with your 20 year old self, you had five days to prepare to share anything you wanted. And then you could go back and spend a half a day with your 20 year old self.

Speaker 3: - 33:01 - How much would that be worth? I've been, I've been asking this for about two years now and there's only two answers. People either think millions are priceless. I guarantee you thought one of those millions of prices, everybody listened, but there's people all over the world that we can communicate now and find the exact person through social media that starting off, where you started off, they can learn through trial and error. They can learn through school, but they're standing on the edge going, where do I go? And if you have a year, five years, 10 years in a craft as an accountant and marketing and sales and anything you could possibly imagine, they would rather pay you to go faster than to figure it out on their own. That's the knowledge industry. I'm not trying to oversimplify it, but this is, this is a wave. This is an industry. This is, this is Netflix. Before it took off, this is blockbuster. You know, uh, I mean, uh, you know, um, Uber before it really got momentum. And I truly believe that people that recognize it and start entering the knowledge industry. Now it will be so far ahead.

33:56 - No, that's that's and it's exactly what I, I believe as well. And I just think people don't don't feel as though they're capable or that they're smart enough. And I mean, Hey, I was one of those people to say no, so we kind of prove the system wrong. So, um, I, I just want to be that voice and I know that you coming on will help people also, cause you're a strong voice in that as well. So anyway, Dean, I know you gotta run. Uh, I appreciate you taking the time and sharing that Tommy Lee story. I think that's amazing. And it totally resonated with me. And I just, I went back in time for a little bit and I was remembering, and I started thinking of those Motley Crue tunes too. So it was fun, but how can people get, uh, more of Dean and uh, and really just your energy too. Cause I think being around you is a, it's just really awesome to, to just kind of take your day to the next level. So how can people get more Adeen

Speaker 3: - 34:43 - well, Scott, I appreciate it. First of all, I hope I didn't go too long on that Motley Crue story, but just not looking at it through your, look at it through your own eyes guys, failure is a part of this journey. I'm not saying enjoy it, but take from it and know that you're, every time you get over a failure and you keep going, you paid your success tax and you're one step closer towards you. 2.0, um, here's what I'd say. My podcast is doing really great right now. We're finally putting effort into it. It's blown right up. I think it's in the top hundred of business podcasts. It's all the Dean Graziosi show. Um, I'm on Instagram pretty much every day. I do a story every day and it's, I don't share what food I eat. I always share something impactful each day. I think it's resignated we just blew past a million followers on IgG. And uh, and if you want to see more or learn more about the knowledge industry, Tony and I have a training at Dean's training.com, it's Tony Robbins and I for a couple hours. And I think it will absolutely blow your mind.

35:33 - Awesome Dean, thank you so much for taking the time. I appreciate your brother been nice to hang out with you for a little bit and uh, keep crushing it. Keep inspiring, man. And uh, again, thank you so much. Same here, man. And listen, I really enjoyed this Scott, so let's circle back around in three or four months and do another one. Let's do it. Alright. See you guys. All right, brother. We'll see you. All right guys. I wasn't kidding. Right? That was amazing. Gave me a lot of things to think about, but also makes me see that someone at his level, right? You would think everything is perfect and he does have a good life and he's really created his own, you know, his own environment and his own path. But he also describes as I did, you know, it's just not always easy to turn it off and it's something that we're always working on.

36:18 - That's why he's so big on mindset and I am as well. So guys, you might want to go back and listen to this one again and really take some notes and think about exactly what he said. I definitely recommend the book, the underdog advantage. It's his newest book, but it's really just real and raw. And that's really what I like about it. And he said, he goes, you know, I want to write a book that is just that I want to share some of these stories. I want to share how I was shoveling crap in someone's apartment that I came home to and I had to do it all on my own. And I asked myself, is this really what I should be doing right now? Is this what I'm meant to be doing? And that they're taught him a lesson, that whole experience that he shared with the Tommy Lee thing.

37:03 - So anyway, I want to thank Dean once again and I'm going to probably get him back on the show, as he said, he wants to come back on. So we're going to get him back on the show again. We'll do a followup. And again, if you guys are not considering listening to what he had talked about, as far as mindset, you're really, really need to understand that, you know, success in order to get there. We need to go through these struggles, but we need to learn from each and every one. All right, guys, this is episode eight 46. If you want the show notes, the transcripts, all the goodies, all the things we talked about, head on over to brand creators.com forward slash eight 46. You can get all the details over there. All right, guys, that's gonna wrap it up as always remember, I'm here for you. I believe in you and I am rooting for you, but you have to, you have to come on, say it with me, say it loud, say it. Proud take actions, have an awesome, amazing day. And I'll see you right back here on the next episode. Now go get them.

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