RYB 878 The ART Of Writing Emails For Sales and Content (2 Live REVIEWS and Re-Write)

Today I'm sharing with you two email writing examples. It's a common mistake for people to write a sales email that sounds like a sales email. Instead, you want to write emails in a personal way that allows you to connect with your customers better. 

You'll see that it's much more simple than you might think. This conversation is from our weekly coffee talks that I host every Monday/Wednesday/Friday at 10 am. If you want to join us, head over to takeactioncrew.com, and we'd love to have you there!

As a reminder, on September 12th, we're hosting our online Brand Excellator event. We're going to talk a lot about email marketing and how to successfully build your own list. If you want to attend, all you have to do is head over to baltickets.com to sign up. It'll be an action-packed event well worth your time. 

Write Your Emails For Your Audience

The only way you can get results is to take action. Today I'm sharing an email written by Karen, a member of Brand Creators. If you're building your list correctly and putting out emails that will speak to your target audience, make sure that your subject lines are also directed to your customers. 

Once you've sent an email out, you want to send the same email 24 hours later to the unopened list. I recommend changing up the subject line while keeping the email's contents the same as the one you sent out the day before. Your emails should always be focused on the person you're sending it to. Remember, it's about your customers, not you. 

Email Review #1 

The first email that we're going to review is from Karen, a member of Brand Creators. I've included her email below with my recommendations on what I would change to improve it. 

Subject Line: Easy Ways To Make Learning Math Fun

Hi, Scott, I guess you are now preparing to teach your little one about math, but looking for ways on how to make it fun. 

So, we have listed some of the fun activities for your child to enjoy math, outdoor scavenger hunt sequencing with dinosaurs, and learning with Popsicle sticks. 

For more fun math exercises and tips for your kids to have fun while learning math, read why simple counting to 10 with your little one is not enough. Here is a free math worksheet for your child to practice counting. 

After doing the above activities, download here for more free workshops, just visit our website. If you have any questions or suggestions, feel free to send us a message, and we will get in touch with you as soon as we can talk to you soon.

Miss Karen

My Recommendations for Karen

Overall, I love her email structure and how it flows well together, including plenty of line breaks. 

Within the email, there were five hyperlinks. My recommendation is to only include 1-2 per email so you can avoid giving people too many things to do. When you're writing an email, it should be for one purpose. 

I would also recommend adding a ps at the end. It gives another call to action if someone scrolls right to the end of the email. I would also consider adding a number in the subject line to help boost the open rate ad spark interest. 

Email Review #2 

The second email that I reviewed was for Mike, another Brand Creator. I'm going to share my thoughts about the original email and include a revised version that I wrote in less than 15 minutes. 

The original email felt more like a promotional ad than an email. It included testimonial graphics, symbols, photos, buttons, and other elements that might not load or will flag spam folders. Because there are so many promotional elements, the chances are slim of having it make it to a person's inbox. 

I went ahead and rewrote the original for you to see. 

Subject Line: A Simple Way To Protect Yourself

Hi There Friends, 

I hope you're doing well right now during this crazy time, I'm sure you're outside more like the rest of the world, trying to stay active. Maybe you're hiking, visiting local parks, or just taking more walks to get exercise. 

The truth is we need to protect ourselves from COVID, but we also need to protect our skin from the sun. I also know how important organic products are to you and why I'm sending you this email. 

How do I know this? Because you've purchased one of our natural organic products in the past, and you care about your skin. We do too, and it's super important to us. 

So, today we wanted to give you a special offer where you can save up to $16 off our organic sunscreen, which our customers love. 

Grab your sunscreen here today. Save up to $16. Not only does our organic sunscreen protect you from the sun in a natural way, but it also saves our oceans to just a couple of reasons to use our products 🙂 Have a great day, and stay safe out there. 

Mike

PS this special summertime sale.expires on August 10th or while supplies last, grab your sunscreen here and save. So this would be a hyperlink.

I would only include two links in the entire email. There are no other graphics or images. I wrote this email in less than 15 minutes. I'm coming across as a friend instead of a company and keeping it really simple. 

Improve Your Own Emails 

Hopefully, going over how to write effective emails today will help you in your own business and improve your own email that you send out. If you don't have an email list, that's ok. Because now you know how to get started and write effective emails. 

Thanks For Tuning in!

  • If you found today's show to be valuable, please share it
  • Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
  • They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
  • Finally, don't neglect to subscribe to the show on your preferred app.

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today's Episode

  1. Write Your Emails For Your Audience (6:00)
  2. Email Review #1 (9:40) 
  3. Email Review #2 (20:23)
  4. Improve Your Own Emails (33:32)

Quote

“The only way you can get results is to take action”

Links

00:03 Hey, Hey, Hey, what's up everyone. Welcome to the rock, your brand podcast. I'm your host, Scott. Voelker a serial entrepreneur on a mission to help you. This show is designed to teach you to inspire you, to motivate you, to take massive action and build a future proof business. So whether you're just starting out or taking your existing business to the next level, this is your home. Now, if you're ready, I'm ready. Let's rock your brand. What's up guys. Welcome back to the rack, your brand podcast. This is episode eight 78, and today I am going to be sharing with you two live email writing examples, but also live reviews. And one email. I completely rewrote, and it was an email that was trying to sell something. Now it's a very common mistake for people to write a sales email, like a straight up sales email, and we don't really want to do that.

01:10 My gym is closedAnd we also can write it in a way that actually sounds more personal without it being so, you know, business or corporate T uh, because that's what it actually looked like. So I actually took this email and this was the second email that I reviewed. And I am going to show you how I took what he wrote and rewrote the thing as if I was selling this product. And you're going to see very, very simple way of writing an email. There is a little bit of an art that happens when you write these emails that you have to understand, but it doesn't have to be hard. And that's why I'm doing this here. I've done a few in the past. I'm going to do more of these because I think they're very helpful for you to see, like, as you're kind of looking over my shoulder as if I was to write this email or rewrite this email.

01:57 So there's two emails that you're going to be, uh, actually going through here with me. Now, this was again, during one of our coffee talks. So if you want to be part of these coffee talks and sit in on, you know, sessions like this, all you need to do is head over to take action, crew.com. It's totally free. It's where I show up and I do this stuff and I'm able to take some of this content like I'm doing today and then post it here on the podcast because it's really, really helpful and useful. And I know that some of you can't make it to the coffee talks cause they're live 10:00 AM Eastern time, Monday, Wednesday, Friday. So if you can join us, we'd love it. You can ask questions. And if you can't well, just sit tight and you can listen to an episode like this one here today.

02:39 Now, before we do jump in here, you guys know I'm big on email marketing, email list building. It's one of the main drivers, in my opinion, in any business. Now there's other vehicles that you get attention, but the one that you can control and that you'll have for the entire duration of your business, and that could a lead, you know, list where it's of, you know, people that are interested in your business and they come in on a lead magnet, or it could be a customer that has bought something. And then you can remarket to those people or just deliver Goodwill, right? But I'm a big, big believer in that. But the other thing I want to mention here is if you're listening to this before September 12th, well, you're probably going to want to attend our brand accelerator live virtual event, which is basically you going to be a live all day workshop.

03:28 And one of the things, one of the many things that we're going to be covering here during these training sessions is number one, email list, building email marketing. And we're going to go through all of the steps that it takes to do this effectively. And also talk about what's working now. So you can, I actually apply this to your business, but that's just one workshop that we're going to be doing here during the brand accelerator live event, our virtual event. Now, if you want to attend and all you need to do is head on over to be a L tickets.com. Again, that's B a L tickets.com. Last year, we had a live event in person, which was amazing. It was awesome, but here we are COVID-19 and a while we had to cancel the event. So now we're making it virtual. We're making it a one day event.

04:15 It is super affordable, but it is still going to be very, very action packed. And I am making sure that we make this event, not just where we all get together and hang out, it's going to be a workshop style event. So you can walk away and really understand what you need to do immediately to take action in any of these areas in your business. And everything kind of builds upon each other. Now, a few special guests that I'm going to be having. I'm not going to announce them as of yet. Uh, but I'm really excited about that, but just, I want this to be a full day of us sitting down and working on your business and really workshopping. And one of those things is email list building and email marketing. And that's what today's episode is also about. So if you're interested in joining us, head on over to be all tickets.com, again, that's B a L tickets.com.

05:06 You can grab it virtual ticket there. Uh, you can, there's two options. You can be there. Live would, we'd love to have you be there live, or you can be there live and get the recording. So there's a couple of different options there for you head on over and check out what fits your schedule and what you would like to, uh, to take advantage of there. Alright, so that's it Bal tickets.com. Alright, so I'm going to stop talking now, so you can listen to this live email writing review, and you can learn a lot from just listening in on this conversation that I have with my morning crew over there. Take action, morning crew. All right, guys, let's listen in. This is the email that was sent out. Now, Karen has been following exactly what I've been teaching here for a while now. Um, and she's been a great student by the way, because, um, she takes what we talk about and she implements it almost immediately, which is fantastic because the only way we, we did a talk here on Monday, like the only way that you can get results is to actually do something.

06:03 She does it. Right? So again, it just goes to show you that when you take action, you get results and then you can kind of modify and tweak. If she didn't write these emails, I wouldn't be able to look at these and go, I like this. I don't like this, try this, don't try that. Right. Like, um, so anyway, um, but this has come a long way. Um, if you want to see the review that I did, if you just go back in the archives, if you're on YouTube, you'll be able to find it, um, just go back in the archives and it'll be another email review. If you want me to do an email review for you. I only usually do these inside of BCA, but I figured I would do these outside of here just to kind of give you guys a little glimpse of what we do in there, but also to help you.

06:42 But if you have an email that you want me to review, um, just submit it. Okay. You can just send it toScott@brandcreators.com. Okay. Um, okay. So, okay. So the first thing that I want to point out here is the subject line. Now there's two different emails that she sent. They're the identical same exact email. The only thing that's different is the subject line. Okay. So I love this here because it grabs the attention of her list. Okay. Now, again, let's time out for a second. If you're building the list properly, meaning you've put out a good lead magnet. That's attracting the people that are in your market that you want to serve. Right. Then when you put out a subject line like this, it's going to speak to them. Okay? So we always want it to speak to that, you know, to that person, if you're just going to give away a pair of Apple AirPods, right.

07:35 To anyone randomly, you're going to get a whole mix of people in a whole mix of markets, right? We don't want to do that. So Karen has done a really good job of, and Karen, if you could do me a favor while you're on here, what's your email list up to now, how many people are on your email list? And this is really cool too, because Karen's on here live. She can give us some of this back and forth stuff, um, which normally we'll do inside a BCA, but I'm going to do it here for you guys today. So you guys can learn. Um, so I also want to know how did this email do from the first send to the second send? Okay. Uh, and what I'm talking about, if you guys are brand spanking new, what we always teach is you want to send your email out and then you want to, in 24 hours, you want to send to the unopens the people that have not opened your email yet.

08:21 Okay. And that could be, cause it was either in their inbox and it got buried with other stuff, or maybe it just didn't get their attention or maybe they were going to, and they just didn't have time. And then they forgot about it, whatever we all get busy. So understand if you're not sending to the unopens, that's one big tip. You should be doing that. So I'd be curious, Karen, on those stats, if you can give us those stats in the, in the comments, that would be awesome. All right, cool. So fun ways for kids to learn math, right? So if I'm a homeschooling parent, or if I'm a teacher, I probably want to know some fun ways for kids to learn math, because we all know that if you make it fun, kids will want to learn, right? So here's the email. Now she has a saying, hi Scott, because she has it set up inside of convert kit to be like, hi subscriber.

09:09 So whatever I signed up with, I'm not a huge fan of doing that. To be honest with you, I don't ever use that feature. I just started off with something that will be like, in this case, it'd be like, I guess you are now preparing to, you know, something like that. It might just be like, you know, Hey, hope all is well or hi, their friends or something like that. It might be something like that. I know this seems a little bit more personal when you do this, but a lot of times, I don't know. We all know that it's probably not them typing. Hi Scott. It's not a huge deal. It's just something that I noticed. It's fine. You can keep it Karen. Um, so it says, hi, Scott, I guess you are now preparing to teach your little one about math, but looking for ways on how to make it fun.

09:53 So we have listed down some of the fun activities for your child to enjoy math, outdoor scavenger hunt sequencing with dinosaurs, learning with Popsicle sticks. Okay. Now these are all links by the way. So now we're at three links and we haven't even gotten into a lot of the email yet. So three links note that let's note that. Okay. Um, for more fun math exercises and tips for your kids to have fun while learning math, read why simple counting to 10 with your little one is not enough. Okay. Another link for links here is a free math worksheet for your child to practice counting. After doing the above activities, download here for more free workshops, just visit our website, another link. So we're at five. If you have any questions or suggestions, feel free to send us a message and we will get in touch with you as soon as we can talk to you soon.

10:44 Ms. Karen will it mean? And co okay. So it's like 90% there. Okay. The one thing I don't like is all of the links. I would keep it to maximum of four, but usually two to three. That's it. Okay. Um, now there's, there is an exception there right now in this case, if these were like three different topics and I was going to try to see, because I can see the clicks right inside of my convert kit account or any mail provider usually gives you this function where I can then look at this and I can go, Oh, uh, maybe I'm a newbie or I'm a novice, or, you know, if I was like, or maybe it's like bass fishing, deep sea fishing and I don't know, fly fishing. Right. And then I can see which one people are clicking on. And I'm like, okay, they're more interested in this.

11:36 Right. But this is all about the same thing. So instead of giving them a link to each one, I would just create one link that might go to a page that has these three on it. Or maybe it's going to go to a category page that has these three on it, something like that by you sending them here, it's giving them direct access to that one exercise. But it's also three links that you're using in this one area. So I'm not quite sure that I would do it that way. If anything, it would be like, so we have listed down some of the fun, active activities for your child to enjoy math. And then you might want to say, you know, you might want to list these. Don't make them hyperlinked and just have, you know, click here to check out all three, like something like that.

12:19 Right. I always like to have a call to action somewhere. And the call to action would be click here to, uh, to, uh, you know, to view all three or to use all three or to see all three, something like that. Right. So that's one thing that I would probably do here is I would remove all three of these and not make it, um, three separate links. Here's another reason why guys, there's, there's a couple of reasons, number one, too many things for people to do. They're not really sure which one that they're going to want to do. Right? Like they're gonna, they might do this one. Cause it's first, they might do this one. Cause it's last. Right. So, because we've given them so much to do here, um, they're kind of going in three different places or four different places in this case.

13:03 Right. So you want to minimize that to give them, like, if you're writing an email, it should be for one purpose or one focus. Okay. And a lot of times, and there's no PS here in the PS, it's another thing that would encourage them or maybe even create some curiosity to go back to the original thing. Right. So if I was like, um, if I was drawing attention to these three and I had, uh, maybe I wrote a blog post that had all three on it, or maybe I just had a page that had all three listed in one place. Right. Then I would just make a link to that one page. Right. And then inside of the PS, it might be like, Oh, and by the way, in the outdoor scavenger hunt one, um, my granddaughter really loved, uh, you know, the activity because she was able to do X, Y, and Z, right.

13:56 Or, Oh, in the outdoor scavenger hunt, um, there's actually three cool things that you can also do that would make it even more fun. Right. And now you're just bringing curiosity back to that one piece. Right. And then that would be in the PS. I liked the PS because it just gives another call to action. When people are scrolling all the way to the end. There's also something that we talk about. We're not gonna go into that today, but there's something I call the super PS, which is something that's in the very, very footer of all your emails. And it does have a link and I'm experimenting with that right now. And it seems to be working, but it's where you would just always have something in the PS or in a secret PS or a super P S I should say that's at the very, very bottom of the email.

14:38 We're not going to go into that right now. Um, but this is good. I would always try to put a PS in there. And that PS is just like, Oh, by the way, the outdoor scavenger hunt also has three cool additional things that you can do, um, to make the scavenger hunt even more fun, like something like that. And you're just boom, bringing attention back to that thing. Right. But I love the structure. So Karen, your structure has gotten really, really tight, really good. I love how, see how it flows really nice. Right. It's chunked. Right. And that's what we teach, right. No more than usually two or three lines. And you can see then we have these line breaks. So it's beautiful. I love all of that stuff. Very, very easy to scan. And that's really, really important. So everything here looks great. I love the simplicity of it.

15:22 Again here, here's a free math worksheet for your child to practice counting after doing above activities, download here again. Maybe we just create one page that has all of this on it. And this is like the ultimate math learning page or something like that. Right. Too many links, I think. Okay. Again, the exception would be if we are trying to segment or see what people are interested in, so you might have math, English history. Right. And then you're just doing that for, to see the clicks that you get. So that way they're, you know, okay. People aren't really interested in the history lessons, they're more interested in the math. Right. That's why I would do that. Okay. And then the other thing I just want to show you guys is this is like, okay, so this was sent a day ago. So this one here was the original email.

16:08 So that this year was the original email that was sent. And it said that the subject line was easy ways to make learning math fun. Right. And then on opened email this one out a day later, 24 hours later, fun ways for kids to learn math. I'm curious to see how that did Karen. Um, and the one thing that I might do here, and this is a, again, a tip for everyone is I would possibly even play with the idea of something like three easy ways to make learning math fun. Right. Three, you're putting a number three, people love checklists. They love itemized lists. They like the lists. Right. And then you say three, they want to know what those three are. So adding a number in there, not always, but can definitely increase the open rate. Um, and it it's just it's, it is what it is.

16:58 Right. You're giving people three ways right here. Right. So that might be like three fun ways to learn math. That might be it. And then you might have in brackets, um, new, you know, something like that. Everyone wants to something new. Right. So that just gives that curiosity piece again. Right. Um, and that, that might work better, but again, all in all 90% there. So if I was to grade, this, I'd give you a 90, okay. 10%, a few things I'd clean up the links. I wouldn't have so many links, um, subject line, I think it's fine. Pass it. I would try the three. Um, but I think we're going to go with a 90 on this. I think you did well really, really well. I think you didn't add a PS that would deduct points for that. Right. Um, but I think all in all, it's a really good email and I mean, night and day from the email that you wrote way back, the other thing I want to highlight here for everyone else that didn't see that last review that I did for Karen, this is all about them.

17:56 Not about you. And it always has to come from the point of them. Right. It has to help them. Right. I guess you're now preparing their teacher little one about math, but looking for ways on how to make it fun. Right. So again, I guess you are now preparing to teach, right? It's you are right. And, um, we're, we're making it about them. It's not about you. I think the email, the first email that I did a review for, for Karen was like, you know, hi, you know, kind of like, um, this past weekend, I had a great time with my granddaughter and we were doing this and I'm not opposed to putting something in there with a little mini story of what you're doing, but that little mini story needs to lead itself back to this. Right. And there is a way to do that.

18:41 It's just, we gotta look at it. Okay. Alright. So that's that. So now I want to look at Mike's email. Okay. And let's see here. Um, okay. So here we go. Uh, I'm going to go ahead and open this up. Okay. And I rewrote an email this morning guys. Okay. So I rewrote this. So Mike, if you're watching this later, I'm not sure if you're on near now or not, but if you're, if you're reading this or watching this later, I did write an email. I'm going to share that with you guys next. So, uh, Mike said, Scott, I'm going to send this to my customer list. Um, I want to know what you think. Okay. So imagine this is in your inbox. Now he sent me what it's going to look like. So he didn't actually send it. Um, and you can see here, you can't see this email view in, in your browser.

19:30 Okay. So that's, again, I would say it's a mistake because what's happening here is it's loading an HTML file in a sense in an email. So the other thing I didn't mention in Karen's email was when you have all those links, it also can flag the spam filters. Right. And then it will, um, make it so you can't receive the emails or it'll get put into the promotions tab or the spam tab. Right. We want to eliminate that. Right. So when you write with less links and more in a conversational manner, uh, you're going to most likely get better open rates because you're going to get deliverability. Um, or you're going to have it delivered better than if you hadn't. Okay. So again, this is an email supposedly. Okay. So Mike wrote this and he said, okay, this is what I'm going to send my list.

20:23 Okay. So look down here, no longer want to receive these emails. So, okay. There's your, there's your footer, right? This is an, and again, most people that are in business, big businesses, they send emails like this. I don't know about you, but the minute I see this, it looks like a business writing me an email. It looks like best buy, or it looks like, you know, uh Kohl's or whatever, right? It's like, it's giving me that, that email. There's no personality here. There's no personal connection. There's nothing. It's just, boom. Uh, my skin's friend, get yours. Now save up to $16 on organic sunscreen. Then there's a little testimonial there. And then there's an image, right? And this is actually an image too. I believe now this is an image. This must be text, then there's stars here. So that's more graphics, right? So we have an image here and then we have a best sunscreen.

21:17 So another testimonial, um, and then now we're comparing to a competitor compare with California, baby Badger and other brands because we deliver more protection for money than any, any of them. And now you can bundle and save by tube. So I have buy, I have saved, I have $8. I have $16, all of this stuff, by the way, anytime you're putting money signs and all that stuff in an email, it's going to get flagged as spam, or it's going to get put into a promotions folder. So right off the bat, you're not going to get delivered to who you want it to get delivered to because it has those things in there. We want to strip all that stuff out of there as much as possible. We have another money sign. We have $16, right? We have images, right? Some of these images aren't going to load, or it's going to flag the spam filters because it's got all these images in it.

22:00 This has got one, two, uh, let's see here. This is, this is a, that's not an image. This is an image three. So we've got three images. We've got graphics here. These are graphics. These are not text elements. This here. It seems like it's texts, but it seems probably like it's, um, some type of HTML formatting. Then here, this looks like basic text, get yours. We have a buy button right in the email shop now, all of this stuff. Okay. Now, if you guys received this email immediately, what are you thinking? And I want to see your guys's comments in the email. Okay. Or in the comments? What, what do you guys see before I share with you? My, my, um, redo of this, my rewrite. Okay. If I was doing this, if I was trying, cause basically what Mike's doing is he's trying to sell organic sunscreen right now. Right. So he's saying save up to $16 on organic sunscreen. So that's what he's trying to do. So the goal here is to sell some organic sunscreen. Okay. So if you get this in your inbox, if it even makes it to your inbox, what's the first thing that you're doing. Right. And again, the big question there is if you get it delivered to your inbox. Okay. Um, so let me go back over here.

23:23 Uh, Salma says unsubscribe or delete, uh, cases. My inbox is full of these types of promotional emails. I just unsubscribe unless I was in the market to buy at the time. Right. Okay. Um, okay. So the other ones are just some email questions that we have in there, Jennifer. Okay. Jennifer says I would unsubscribe without really reading it. Exactly. That's even if you get it right. I mean, the big question is if you even receive the email because it's so loaded with promotion, right. It's got promotion written all over it. Right. Um, so, okay. So thank you for that feedback. Um, okay. So now you guys want to see my redo. You guys want to see what I, what I came up with and literally guys, I did this 15 minutes before I got on here. Okay. With knowing that Mike is trying to sell organic sunscreen.

24:17 If I'm writing to his list, if he gave me permission to write to his list, what would that look like? Right. So, um, we might get a little bark in here, guys. I think I see a truck out there and it looks like we might get some dog bark barking going on here. So I apologize for that. Um, so let me go ahead and um, let me get rid of that. I'm getting ready to share. Uh, let's see here. Okay. So do you guys want to see what I wrote or what? I gotta take a sip of coffee here.

24:57 Alright. It looks like there might be a little bit of a lag here today. All right. On subscribe, delete. Right. Okay. Um, okay. I'm assuming that you guys want to see this. I don't know why it's not coming through. Uh, this is sterically. Uh, okay. Yeah. A lot of you were saying that, uh, your inbox is cluttered with these types of emails. And a lot of times, if you just go into your promotions tab, you'll see in that promotions tab, you'll see all of those emails that look like this. Um, cool. Okay. Karen and Karen is submitting her her stuff. So we can go ahead and see, um, her stats here in a minute. So hang tight if you want to hear Karen stats from that email. Okay, cool. Alright. We got some yeses coming in here. Okay. Cool. All right. So that's what we're going to do.

26:02 I'm going to go ahead and remove that one. And I am going to start sharing a different one. Let's see here. And I have the email up. Here we go. Alright, here we go. Alright. So now that I've got the email up here, okay. Here is what it looks like. Let me see if I can, if I scroll this, what does that do to the screen? Okay. Just shrinking it down. Okay. So it's probably going to view something like that. Alright. So here's what we're going to do. I'm going to go ahead and read this and then we'll talk through it. Okay. So here's what, here's what I would say. Either friends, hope you're doing well right now during this crazy time, I'm sure you're outside more like the rest of the world, trying to stay active. Maybe you're hiking, visiting local parks, or just taking more walks to get exercise.

26:59 The truth is we need to protect ourselves from COVID, but we also need to protect our skin from the sun. I also know how important organic products are to you and why I'm sending you this email. How do I know this? Because you've purchased one of our natural organic products in the past, and you care about your skin. We do too, and it's super important to us. Um, so today we wanted to give you a special offer where you can save up to $16 off our organic sunscreen, which our customers love. Grab your sunscreen here today. Save up to $16. Not only does our organic sunscreen protect you from the sun in a natural way, but it also saves our oceans to just a couple of re just a couple of reasons to use our products smiley face, have a great day and stay safe out there. Mike. And then I had a little PS this special summer summertime sale. It's most B sale, um, sale expires on August 10th or while supplies last, grab your sunscreen here and save. So this would be a hyperlink.

28:03 And let's see this here. Uh, let's see, where, where was the other here? This would be a hyperlink. That's it? Two links. Okay. There's the email. And I literally did that guys in less than 15 minutes. So here's what I'm doing. Hi there. Friends I'm coming across as friends, not just as a company, right? Hope you're doing well, first off. I'm just saying, Hey, hope you're doing okay. Just like you would, if you were talking to someone, right? Like, Hey, how are you doing? I was, I was thinking Ben kind of thing. Right. And then you're going to bring up the elephant in the room. We all know that COVID is going on. We know it. Right. So why not talk about that right now during this crazy time? I'm sure you're outside more like the rest of the world trying to stay active. True.

28:51 Right. People are like, yeah, sure. Maybe you're hiking, visiting local parks or just taking more walks to get exercise. So again, I'm like saying you guys probably are doing some of these activities and I think we're all walking. So we know that that's going to ring true. Right. The truth is we need to protect ourselves from COVID true. But we also need to protect our skin from the sun also. True. Right. I also know how important organic products are to you and why, and is, and that is why maybe that is, that is why I'm sending you this email. How do I know this? Cause you're like, okay, well, how do you know this? Right? Because you've purchased one of our natural organic products in the past and you care about your skin. True. Right. And they're like, yeah, I have purchased the product from you.

29:31 Right. We do too. And it's super important to us. And it might be like as well. Right? Um, so today we wanted to give you a special offer where you can save up to $16 off our organic did I say offer where you can save up to $16 off our organic sunscreen, which our customers love, which they do. They can read the testimonials on the sales page. Once they go there, right? Grab your sunscreen here today. Save up to $16. Not only does our organic sunscreen protects you from the sun in a natural way, but it also saves our oceans too. And Mike, I would want to know a little bit more about that. I read that in your copy, but I don't know how, how does your sunscreen is, is it the bottle that it's being put in? Is it the material itself? Because when you go in an ocean with sunscreen, it's poison.

30:17 Like I need a little bit more on that, but I just use that as a point because you've mentioned it and then I just put it here, a little humor, just a couple of reasons to use our products smiley face. Right. Have a great day. Stay safe out there. Mike PS, this spot now here, what I'm doing in the PS is I'm putting in an expiration date. I'm putting in a deadline. There's no deadline. Even in that last email. Right. We need deadlines in order to get people to act. Okay. So this summer special time sale expires on August 10th. Again, I don't know if it's going to expire August 10th. I just made that up. Cause I don't, it's not my company. Right. But I would give it like a four day run probably or while supplies last. So it's saying like, Hey, it's going to last till August 10th or until we run out of inventory.

30:59 Right. Grab your sunscreen here and save. Okay. And that's it done? End of story. Push send. And the title might be like, are you protecting yourself these days? Question Mark. Right? Or, um, something like, um, uh, a simple way to protect yourself, uh, something like that or make sure you're protecting yourself from this. Right. That's it. Right. Right now you're thinking yourself, protecting yourself. COVID that's what we're thinking. Right. But we're not thinking about sun. Right. But we should be. Right. So, um, that's how I kind of turned that into a story and also into an email, like guys, I don't write in this market, Scott didn't do good in school. Okay. But I do know how to write email in a way that connects with the person that's reading it. This, this person that's reading, this email is a customer of Mike. If this wasn't a customer, I would still write this because I would know that they were a, they were a potential customer because they've signed up for one of my lead magnets, which identifies them through the lead magnet.

32:11 So I would still write in this tone, I would still write with this in mind because they signed up because they're interested in organic products, maybe buy, or maybe they're, they're, uh, they're interested in organic skin products because I put out a, uh, maybe a how to article on how to protect your skin, um, and reduce wrinkles. Maybe that was it. Right? So this right here is a simple email to write, to send it and then wait 24 hours and send to the unopens. And then if you're going to do like a four day promotion, probably write another email. And what I would do in this case is I would map it out. I would have a four day or a five day window, and I would do exactly that. I'd write two emails, one in one day, and then I would just send to the unopens, I'd send a brand new email, again, sending to the unopens the next day.

32:56 And the final day, I would just probably send two to three emails saying this is going to expire. Grab your sunscreen. Now, before the price goes up or we run out of inventory done. And I guarantee almost I can't guarantee, but you're going to get better results than if you just send out that last email. Right. And if you put a time deadline on it, and if you consistently show up, I don't know how often Mike was going to send emails, but I would definitely, definitely make sure that you send more than just one email. Right. And you send to the unopeneds always all right, guys. So hopefully, hopefully that helped you when you're writing your next email. Now some of you may not have a list yet and that's okay because now you know that when you're writing an email, that is really the best practice in my opinion.

33:46 Okay. Um, and if you want to see this video of me reviewing these, just head over to the show notes to this page, and that'll be@brandcreators.com forward slash eight 78. Again, that's brand creators.com forward slash eight 78. And you'll be able to see the actual emails. You'll actually be able to see Mike's email and how I took that email and then just took the messaging. But I actually changed it up quite a bit and rewrote the entire thing. You can actually see it live right there in front of you. The other thing I want to mention here is if you want to sit in on a workshop where we will be talking all about email list, building and email marketing, well, you're going to want to head over to Bal tickets.com. That's our event, our virtual event, this year brand accelerator live virtual, and we have one session there that is going to be dedicated to email list, building an email marketing, and it'll build upon what we just did here. And it'll kind of connect all the dots for you. So it's a workshop style event. If you're interested in joining us head over to Bal tickets.com. All right, guys, that's it. That's going to wrap up this episode as always remember, I'm here for you. I believe in you and I'm rooting for you. You have to, you have to come on. Say it with me, say it loud, say it. Proud. Take action. Have an awesome, amazing day. I'll see you right back here on the next episode. Now let's rock your brand.

More from this show