RYB 917 The 5 Day Profit Push Email Sequence (Walkthrough and Examples)

I can't believe that we are already in December and are headed towards Christmas and the New Year! Today I'm going to share a live Coffee Talk where I break down our 5-day email profit push. I've used this method for over ten years and have resulted in hundreds of sales. It follows a deliberate way of leading people through a promotion.

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We also recently launched our new Email List Building Fast Track Workshop. It'll allow you to see how to build your list in under three hours. The goal is to build your list to 500 subscribers in 30 days or less! 

The Email Profit Push Promotion 

I've used this strategy for years and am going to walk you through what it looks like.

Email #1:

This will always be your announcement email. This will promote your special and lead up to your special offer. There is a reason that any type of promotion is usually promoted in advance. You always want the announcement email from the start.

Email #2:

Letting people know the promotion is live. 

Email #3:

An email reminder letting people know your promotion is live.

Email #4 &5:

AM/PM deadline on the last day of the promotion.

Example of Email #1 

Subject Line: AWESOME NEWS! Help for mountain bikers

Hello Friends,

I'm super excited today because I just finalized the ultimate maintenance guide that's been in the works for weeks. 

The response has been so great for the content I've been published I've decided to create a downloadable guide and offer it for sale. It's titled “The Ultimate Mountain Bike Maintenance Guide – Save Money, Skip the Shop, Never Get Stranded Again.” 

But here is where I need your help. I want some early feedback before I make it available to the public. I'm going to give you my loyal mountain biker community a huge discount so I can get feedback before I release it. 

Plus, you'll get all the updates to the guide once I release it to the public. 

This coming Monday, November 16th, I'll be sending you a special private link where you can get a 75% retail price. Keep an eye out for the email on Monday, Talk to you soon. 

Ride on, Matt

P.S. Oh, and this will be for a limited time to grab your discounted copy for being one of my early readers. I can't wait for you to check it out. 🙂 

I literally wrote this email in ten minutes. How am I able to do that? Over the years, I have practiced and have learned how to write an effective email quickly. A lot of practice, but it's effective and works well.

The key is to keep it scannable and easy to digest. I'm letting people know what's happening, but I'm not making it a hardcore promotion. This type of email is used for any niche. And believe me, I've used this type of email over and over in the past, and it works well every time. 

I recommend sending out your first email on a Thursday. This allows you to send the email to the unopened list on Friday and get ready for launch on Monday. 

Example of Email #2 

Subject Line: It's Finally Here. Your mountain bike maintenance guide inside

This would be sent out on a Monday or the day that you launch. I usually send mine out between 7am-9am eastern time. This gives people some time to check out your email before their day starts. 

Ok, today is the official day to grab your copy of the brand new Ultimate Mountain Bike Maintenance Guide. Save Money, Skip the Shop, Never Get Stranded Again. 

If you missed my email the other day, I'm going to give you my loyal mountain biker community a huge discount so I can get feedback before I make it available to the public. 

Plus, you'll receive all of the updates to the guide once I release it to the public. Grab your copy here, 75% percent off. 

This is a limited time offer and will expire on Friday, November 21st at 9 pm eastern time. Once you download your copy and read through it I would love your direct feedback and if there is anything you'd like added.

As an early reader, you'll be getting all updates and any bonuses that I include later. I can't wait for your feedback.

I know this will help so many mountain bikers save money and avoid getting stranded on the trail. 

Ride on my friend, Matt.

P.S. I also included a cool checklist for making sure your mountain bike is always running at its best. Plus making sure you do preventative maintenance to avoid simple but costly repairs. Grab your copy here, 75% off for a limited time. 

A lot of the content from email one is similar to the second. By letting people know that if they're getting something before others, they will feel special and show that you genuinely care and appreciate them. I also encouraged Matt to include his lead magnet because some people who purchase the guide may have never seen it, and those who have will find it as a useful reminder. 

On Tuesday, you'll send the same email to the unopened list. Just change the title, so it looks a little different. However, This will help you reach people who missed your first email or who are more interested in your second subject line more.

Example of Email #3 

Subject Line: [Reminder] Did you see this?

I wanted to make sure you received the last email, so you don't miss out, plus I really want your feedback. 🙂 I officially released my Ultimate Mountain Bike Maintenance Guide, but only to you, my loyal mountain bike family.

The idea behind the guide is to save money, skip the shop, and never get stranded again. I'm giving all my loyal readers a huge discount so I can get feedback before this guide this publicly released. Plus, you'll receive all of the updates to the guide once I release it to the public. Grab your copy here, 75% off.

This is a limited time offer and will expire on Friday, November 21st at 9 pm eastern time. Once you download your copy and read through it I would love your direct feedback and if there is anything you'd like added.

As an early reader, you'll be getting all updates and any bonuses that I include later. I can't wait for your feedback.

I know this will help so many mountain bikers save money and avoid getting stranded on the trail. Ride on my friend, Matt.

P.S. I also included a cool checklist for making sure your mountain bike is always running at its best. Plus making sure you do preventative maintenance to avoid simple but costly repairs. Grab your copy here, 75% off for a limited time. 

You'll send this one out on Wednesday morning and to the unopened list on Thursday morning. Again this one is very similar to the second. However, I changed up the beginning to help pique people's interest. It's just another reminder.

Example of Email #4 

Subject Line: [Deadline] Last day to grab your copy

Happy Friday! I wanted to send you a quick reminder to grab my new Ultimate Mountain Bike Maintenance Guide. If you've already grabbed your copy, thank you, and I can't wait to get your feedback. If you haven't yet…until 9 pm eastern tonight, you can grab a copy tonight for 75% off. Grab your copy now! 

This guide was created to help our community save money and avoid getting stranded on the trail. I'm super proud of what we created, and I can't wait to get your feedback and make the guide even better.

As an early reader, you'll get all future updates and bonuses free. I can't wait to get your feedback 🙂

Stay safe and ride, Matt

P.S. I also included a cool checklist for making sure your mountain bike is always running at its best. Plus making sure you do preventative maintenance to avoid simple but costly repairs. Grab your copy here, 75% off for a limited time. 

You'll send this email in the morning. I do recommend sending another one later on in the day, letting people know that your promotion is ending.

This sequence of emails follows a deliberate way of leading people through your promotion and is a proven way to start the launch of your digital product. 

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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode

The Email Profit Push Promotion (4:05)

  • #1 Email (7:00)
  • #2 Email (12:55)
  • #3 Email (19:07)
  • #4 Email (21:15)

Links

Quote:

“The key is to keep your emails scannable and easy to digest. 

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