Welcome back to another episode. I'm so happy you're here! Today we're going to be talking about a powerful word that will get people to buy from you and encourage them to take action. I use it in all my brands and have seen a lot of success from it. Before we jump right in, let me clarify that you'll be hearing part of a recent coffee talk that I did with my crew.
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Your Word Choice Matters
The word we're going to talk about today can be used in any aspect of your brand. You can also use a wide variation, using the concept to make more sales in the long run. Think about what type of works make you take action when you're looking to make a purchase? What words inspire you to do something, whether that be to buy a product or service, open an email or something else.
The words we're going to talk about today can be used anytime you're sending emails when you're creating a Facebook post or ad, or even a title for a new blog post or article that you're going to share with your audience. In general, people love rewards and really do need the scarcity of something to inspire and encourage them to take action.
A good example of this is Kohl's cash. People spend money, so they earn it and end up spending much more when they go back to redeem it. In part, because it's only good for a limited time, people rush in to make sure that they don't miss out.
Personally, I don't recommend marketing this up to 95% or above off. Sometimes it feels like it's just too good to be true, and it's hard for me to give that type of promotion a chance. It's not ethical to make something super cheap and jack up the price tomorrow unless you're promoting a beta test or trial of some sort. Now that we've discussed the importance of your word choice, let's talk about the most powerful word you can use to get people to buy your product or service.
The Most Power Word: Deadline
Throughout our lives, we have all been trained to think that if we don't hurry up and get something done, we're either going to miss out on something great or get in trouble for not taking action. We're hard-wired to take action when we see the word “deadline.” In fact, just today, I sent an email that included this work in the subject line.
Why? Because it's so effective, and I see better results when I use it. The email I sent was very simple and direct, letting people know when the current promotion I was offering is going to expire.
Personally, I never use the word deadline in a deceitful way. I know that people are genuinely interested in my Brand Creators Academy and am sending emails to help notify them of when the signup is going to close for those that I sent out invitations to. Because they applied to get in, I'm letting them know that they have a strict deadline to act action and sign up. If they don't
This encourages people to take action and not procrastinate to sign up. I sent a similar email later on the same day but instead used the words “ends tonight.” I didn't want to use the exact same message since it was going out to the same list but did want to add something to emphasize their time is quickly coming to an end when they'll be able to sign up.
I'll most likely send another email to this list and will use the words “last chance or last call.” Again I'm making it clear that there is a deadline while letting them know it's about to expire. And also, getting my point across that it's the last time they are going to get notified, so they don't miss out if they are still interested.
Again a deadline means that something is only available for a limited time and will be over soon. By using it, you're letting people know that they're going to miss out if they don't take action. Because we've been raised to react to deadlines, this method works nearly every time.
Make Deadlines For Yourself
The great part about deadlines is that even if you're not planning to use them to sell anything, you can actually create them for yourself. When you're working on projects or trying to get things done, go ahead, and use deadlines to make sure you take action. It's the same concept used when you're promoting your brand.
If you have a set date that you need to get something done by, chances are you're going to do it when you have a set deadline marked on your calendar. You'll find that it can totally change how you do business and see quicker results as you go.
Personally, I use deadlines all the time in my own life. That's the only way I've been able to get all of my workshops up and running so quickly because I've taken the time to map out specific deadlines for myself.
Deadlines For Business
In regards to using deadlines for business, I've been using this technique for years, and it works so well. Because I see such great results, why would I ever want to reinvent the wheel? I've actually gone ahead and tested this method in multiple markets, and sure enough, it does well every time.
As a word of caution, keep in mind that when you use the word “deadline”, you'll most likely have a lot more people purchase your product or service on the day that signs up closes.
This is because people are going to be motivated by the time frame that you've laid out for them. One way to avoid this is by adding a special bonus or promotion for the first select few who make a purchase. This will help incentive people to avoid waiting until the last day.
Final Call – Last Chance
As I mentioned before, I also love to use the words “FINAL CALL” or “LAST CHANCE.” They also encourage people to take action and do something. Personally, I typically use all caps and put them in brackets for the best results, but you can always test out what works best in your own niche.
When you're preparing to plan your next promotion, this is going to be a great way to help get people to act. You could even use this method when you're trying to get people to sign up for a giveaway.
You're going to have a deadline so why not use that to your advantage and put that word in your messaging. It's not just about people who are trying to buy but really anytime you want someone to do something.
Thanks for taking the time to join me today. That was another great conversation. If you learned something or would like to listen to future coffee talks, please head over to takeactioncrew.com. We'd love to have you join us and answer any questions that you have.
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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”!
- “People love rewards and really do need the scarcity of something to inspire and encourage them to take action”
- “Throughout our lives, we have all been trained to think that if we don't hurry up and get something done, we're either going to miss out on something great or get in trouble for not taking action”.
Take-Aways From Today’s Episode
- Your Word Choice Matters (3:42)
- The Most Power Word: Deadline (7:12)Make Deadlines For Yourself (11:50
- Take Action Crew: http://takeactioncrew.com
- Coffee Talk: https://brandcreators.com/coffee
- Playbook: http://brandcreatorsbook.com
- Checklist: https://brandcreators.com/checklist
- Brand Creators Event: Grab Your BAL Recording HERE
- Email List Workshop – https://learn.brandcreators.com/email-workshop-sales-page
- Digital Product Creation Fast Track – https://learn.brandcreators.com/offers/Zo37wCyz/checkout