Today we’re doing something a little bit different than my usual Wednesday interview. I wanted to mix things up a little bit. I’m going to play for you a coaching call that I did with Acabare, one of our Brand Creator members.
He owns a business, and right now, he is in a super competitive space. He started his business selling on Amazon and has struggled to build his brand there and staying ahead of the competition. We also went through his current business plan and reviewed if I think it’s worth having him continue forward with how he is and my recommendations on how he could set himself apart in a competitive niche.
We’ll also talk about different angles and approaches that he could take moving forward. As a reminder, we’ve headed into a new year, and it’s coming quickly! If you are looking for help to build your brand in 2021, head over to brandcreators.com and check it out.
If you think it would be a good fit and would like to join, fill out a short application so we can see if you’d be a good fit for our community and are in the right stage for your business. Let’s get right to our coaching call.
How Alibaba Started Selling on Amazon
Around two years ago, I started looking into selling swimming trunks directly on Amazon. I spent some time reaching on Alibaba and other sites to see if people were already selling netless swimming shorts. During my research, I did see that on Amazon and eBay, people selling similar products were doing well.
I thought that I would be able to make a high-quality product that would stand apart and provide value to my consumers. Initially, I was selling solely on Amazon, and it took a while for me to build up my business. Much longer than I had anticipated. My pictures were awful at first, and I was just taking them on my phone.
I really had no idea what I was doing to start. For the longest time, I was spending so much money on advertising and wasn’t seeing the results that I wanted. I ended up taking new phones and updating my listings, and my conversation rates significantly increased.
When I started the business, I really just wanted to make money and didn’t have a specific target market in mind. I also didn’t have a specific problem I was trying to solve. Instead, I was just focused on the financial aspect. I recently had a personal revelation and was getting in better shape and transformed my entire life.
This has gotten me motivated to share that same experience with my customers and community. I would love to help others change their lives in a similar way. If I were to start a website now, it wouldn’t be just about my product. It would also be to teach people how to get to feeling great about themselves, developing their relationships, and getting in better shape, just like I did.
Right now, I’m struggling to figure out how to sell something that is intangible and not necessarily a physical product. I actually did my personal transformation in 75 days. It was very difficult but well worth it and I want to offer that feeling to other people.
Use Your Unique Story to Create a Brand
Every person’s story is unique and different. People will be drawn to real and authentic stories, so that is what you should share. If you went back and documented what you did in your 75-day transformation, that could be great content that people could have access to and learn from when they’re just starting out.
If you’re going into the fitness niche specifically, there has to be a specific angle that will help you diversify from the market. All of your content should be about what is trying to be achieved and answering all the questions and concerns related to that specific topic.
A lot of people that only sell one product miss out on being an affiliate for other products or turning on ads once they’ve built out their website. It’s important to have multiple revenue streams, so you’re not just relying on Amazon or another platform.
I think that you should always have your own website. That is a must for anyone who wants to have their own brand/business. The goal is to drive traffic to your own website and grow your business.
Think about how to create question-based content. Question-based content is low-hanging fruit that can help you start to rank in as little as 2-3 months. I also suggest thinking about this from the perspective of how you can help one individual person and start to show content from that direction.
Start By Giving People Want They Want
We all know that if we had more exercise in our life, we would have less stress. Or at the very least, we’ve all heard about it. But a lot of the time, we never do anything about it.
I’ve found that people don’t want to hear about mindset or being told what you should do in order to improve your life. Instead, you always need to lead with the result. They want to know how it’s going to benefit them and give them the result they’re looking for.
Give people want they want and teach them what they need as you go along. As you start to grow your relationship with your email list, over time, you’ll be able to get to know your audience better and talk more about mindset. You’ll see that as they feel more comfortable, they’ll tell you more about what they need. It just takes time to cultivate that relationship and getting them to trust you.
As soon as you can, you need to start building your email list. What is the first thing that people are struggling with that could help give them a quick win? Use this to create a simple lead magnet that will help you grow your email list. From there, you’ll capture their email address and reach out to them regularly about other things.
Always Start with Evergreen Content
Once you start getting people in your community, you can capture testimonials that will help you continue to grow. Keep in mind that social media posts aren’t considered evergreen content.
If you’re going to spend your time creating content, I highly recommend focusing on blog posts and other evergreen content first. You want to create content that people are going to search for, long term. For this, I would focus on the content you can post to Google, YouTube, and Pinterest.
From there, you share that content on Instagram and Facebook. I would never focus on growing a brand on Instagram and Facebook. Instead, feed the searchable platforms to see the best results. Just think about where you’re spending your time before you take action.
You don’t need to have everything figured out to start. You’ll learn and grow as you go along. You just need to start. Like I mentioned earlier, the key is to be consistent and show up every day.
There you have it, again another great conversation. We always dig in and explore to find the path to the least resistance. This is something that everyone should do. Ask yourself similar questions and get clear on wh you’re serving. Always start small and take one small step every day to reach your goal.
The last thing I want to leave you with is to create evergreen content. Put your time into something that can live on for a long time.
If you want to join our Academy, head over to brandcreators.com to fill out a quick survey. This gives us a chance to see if it’s the right fit. We look forward to seeing you on the instead and helping you build your brand in 2021.
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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”!
Take-Aways From Today’s Episode
- How Acabare Started Selling on Amazon (5:49)
- Use Your Unique Story to Create a Brand (16:35)
- Start By Giving People Want They Want (35:54)
- Always Start with Evergreen Content (43:33)
- “Think about how to create question-based content. Question-based content is low-hanging fruit that can help you start to rank in as little as 2-3 months”.
- “Give people want they want and teach them what they need”.
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