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Today we're going to talk about the best way to create and recycle content. I have this question a lot and am excited to share my thoughts on this topic today. I'm going to take it a little bit further.
To me, recycling means that you're going to use old content, bring it back, and leverage it again. I'm also going to share with you how to repurpose content and turn it into other forms. For example, how to turn a video into written content or shorter video snippets.
I've been using this effective strategy for years and sharing with you the best way to create, repurpose, and recycle content. The minute you create a piece of content, you should be working to repurpose it. In my opinion, recycling content can always be done at a later time.
Start By Answering Questions in Your Market
A lot of people get stuck on what type of content to create within their brand. Please don't overcomplicate the process. Your first ten posts could all be question-based. It's that simple.
There are plenty of questions being asked in your own market right now that people need help getting answered. If people are asking questions, that means that they are genuinely interested in the market and are more likely to be interested in your product or services.
Your first assignment is to figure out what questions people are asking. Don't get hung up going too deep into the keyword research at first. You can always do that later on. This will take you away from creating and publishing content, which should be your top priority.
I recommend you avoid getting out of the research phase and focus on taking action and getting content written. You'll always have more time to get additional research done. But you should be getting content written and posted so you can start driving organic traffic to your website.
From there, I've seen that people struggle with figuring out what format their content should be in. My recommendation is to use whatever method is easiest for you to do right now. It's all about getting things done quickly, so do what you feel most comfortable with to start. From there, you can always convert the content into another form.
As you get started, you want to do whatever is easiest and quickest so you can get it done. And do not take weeks to get these things done. It should be something you could easily get done within a few days. It's time to get outside of the hamster wheel of overthinking every single step of the process.
That will get you nowhere. Take time to dedicate specific time and set deadlines for yourself. This will help you stay motivated and focused on what needs to get done. You've got to get into the action steps instead of just being focused on the planning and research.
The Power of Repurposing Your Content
Once you've created a piece of content, it's time to get started on repurposing it. We do this all the time in our own brands. For example, our podcast shows up on Facebook, YouTube, and we repurpose it into show notes, and it will get repurposed as a blog post. In the beginning, I was doing everything on my own, but now I've realized that it's much less stressful on my part when I research it out to other people.
You should focus on doing what you do best and utilize other people who are great at what they do. So, in the long run, you can get more done and not get distracted with things you struggle with or don't enjoy doing.
If you were only publishing on one platform, you wouldn't get much reach at all. That's why it's important to post on several platforms, which I always do. If you're struggling with writing content, I recommend getting out of your comfort zone and start doing Facebook live.
You'll start to get more comfortable in front of the camera and will get more things done. This will also make it easier when you're ready to repurpose clients and need to create videos.
I always start by asking my audience what they want me to talk about, and I focus on that topic. This way, I know I'm focusing on topics that people genuinely care about and will be beneficial. You could also use your email list to find out what type of content people want. It's much easier than you may think to create valuable content by utilizing your audience. Just don't be afraid to ask for their help.
Get away from the mindset of creating content solely around your products as well. People want to receive quality value and won't come to you if you're only focused on making money and selling your product. Your top priority should be to provide genuine value. Gain your audience's trust and focus on naturally bringing people in who would be interested in your product or service.
I've written full-length blog posts (1500+ words) answering one question. It's much easier than you might think, and there is usually more to cover than you may think. That's how I would do it is start by answering questions.
I do recommend having a written piece of content, no matter what. This will help you bring organic traffic to your website. The great part is that you can always outsource this for pretty cheap. I would avoid focusing your time and energy on social media.
It's not always worth your time when you're not getting a big reach, and the piece of content is usually not visible within a day or two. I like to focus my energy on evergreen content. I want to focus on platforms that benefit me the most in the long run.
How to Recycle Your Content
If you wrote a piece of evergreen content six months ago, you should consider bringing new subscribers to that page. Most people on your email list don't always see every piece of content that you've created.
It's ok to recycle and bring back your content again in the future. You could also do a round-up post of your top posts and link out to the full posts. If you have an email list, it's super simple to recycle and drive traffic to your older posts.
I also recommend taking a few pieces of content that are relevant to each other and turn them into a digital book or massive post. I have six or seven podcasts that I used to create my playbook. For me, compiling the playbook in one consumable place is valuable. It all happened from past content that I had created. There are a lot of ways you can do it, and I don't want you to overcomplicate it.
We teach that monetization comes in a variety of ways. Therefore there is one way is to drive traffic to your website, turning on ads and getting paid in the process. It's pretty great stuff to get paid just from having people show up to your website.
When you're adding pieces of content to your website, you're planting seeds that will benefit you in the future. You have to keep planting, and there will be some that will do better than others. That is how you effectively create, repurpose, and recycle good content.
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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”!
Take-Aways From Today’s Episode
- Start By Answering Questions in Your Market (5:19)
- The Power of Repurposing Your Content (10:14)
- How to Recycle Your Content 20:34
“Your top priority should be to provide genuine value. Gain your audience's trust and focus on naturally bringing people in who would be interested in your product or service”.
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