RYB 933 (Part 2) Brand Building Strategy Session with OCTAVIO – Productivity + Next Steps

Today we’re going to go over part two of our recent hot seat with one of our Brand Creator Academy members, Octavio. In part one, we talked about how he started from scratch and is now ranking in Google, has his own digital product and email list within a year of starting his business. 

Today we’re going to change gears and talk about productivity. Let’s face it. There are only so many hours in a day. So, we’re going to talk about how to get back on track when life gets in the way and how you can take a pause when needed but get right back into the game. 

Within the Brand Creators Academy, we do hot seats every month on top of our monthly training and access to our exclusive community. If you’re interested in joining us, head over to brandcreatorsacadmey.com. You’ll get access to all the details about the academy, hear from some of our members, and watch a quick video of me talking more about what’s included. 

The best part about Brand Creators Academy is being surrounded by people who show up every week and are dedicated to creating their own brand. When you get into the game, you’ll also be able to play the game. 

Even when you have things moving smoothly, it can be easy to get stuck or trying to get back into the swing of things when you take a break. It can be a challenge, but it really is so much more fun when you’re moving things forward. 

How Octavio Gets Back in the Game After Vacation 

Whenever you take a break from your business, it can be so difficult to get back into the groove of things. This past year I had hired writers to help create all of the content that I post to my blog. I would give them the topics and keywords that I want to be included in each blog post. From there, they would send me the outlines, and once I reviewed them, I would add in a few additional keywords for them to Add. Once they were about halfway finished, I would have them send it to me again to review, and once approved, I would give them the approval to finish the posts up.  

When I went on vacation in July and December, I had to hand over the entire process to my writers. So, I wasn’t able to review the blog posts throughout the process. However, it was so nice to finally have a break from all my daily tasks. Ideally, I would have loved to have my writers keep up doing it all on their own, but it didn’t turn out as well as I had hoped.

Moving forward, I’ll need to do some additional training to ensure that my writers are up to speed on what I’m looking for and follow up with additional training when they don’t do things exactly how I’d like them done.  

Any new tasks that you want your employers to adapt need to become apart of the person’s role. This also means that they need continued training in order to grow and improve. Even when things start to run smoothly, you should always check in regularly to make sure things are going well and make any suggested improvements that are needed.

Scott’s Content Process 

My father is currently my part-time VA. He handles all of the writers that we work with. We provide each writer with access to an excel spreadsheet that includes all of the keywords and topics for the month and for each piece of content they are assigned. The writers will send over their content to my dad in a Google doc. 

He’s trained them on what I want and the process they need to follow, so it makes things much easier. Once he gets the content, he’ll copy and paste it into WordPress. All he has to do from there is a quick SEO and read through before posting. It’s really nice because I don’t have to worry about the content side of things anymore because my dad handles most of the process. 

Ideally, I’d like to have my writers add the post directly within WordPress, so my dad doesn’t have to copy and paste any more. It’s always about growing and improving your business.

How to Prepare to Come Back From Vacation 

It’s nice to know that when I decide to go on vacation and take a break that everything is tidied up, cleaned up, and running smoothly while I am out enjoying my time away. For me, I do have a lot of things running at the same time so it can be difficult to totally check out for several days.

However, from my experience, I’ve seen that if you have a niche site, it can be a little easier to take a step back. You’ll still want to schedule out some content and emails, but you can take a step back while you’re out and only post the minimum. This could even be just one or two emails or blog posts per week. Once you get back, you can always ramp your content creation back up. 

I will say that at times it can be tough to back to working on your business. Once you’ve had a nice long vacation. However, you just have to keep moving forward. Soon, when you’re able to hire someone to take over certain aspects of your business. You will get there, and it might be difficult to wait but it will be worth it. 

It can also create a mental hit, feeling like you can’t ever take a complete time out from your work routine. The key is to slow down instead of stopping when you’re ready for a break. If you stop completely and break a habit, it can be hard to get back into a rhythm. So, just plan to do the minimum when you’re out but still stay engaged to some degree. When you have a step-by-step plan, you’ll be able to see a higher rate of success than if you just wing it. 

If you enjoy what you love, it’ll come a little easier to get back into the swing of things. You get joy out of what you’re creating, keep that in mind. Recognize that this is what you want to do, and it doesn’t have to be considered work. Instead, getting back to doing something that you enjoy. 

Words of Wisdom From Scott 

To bring it full circle, it comes back to staying consistent in creating your content. You have to keep planting the seeds to see the best results. It’s all about having a plan and keeping yourself on track. Even when there are times that you may not feel very motivated. Always take the time to remember why you’re doing this. What your end goal is, so you don’t lose sight of what you’re working toward. 

On the digital product side of things, it’s all about starting with an email list, driving them to a lead magnet, and getting your digital product and bump set up when you’re ready. As I’ve mentioned before, it’s all about taking it one step at a time and being willing to learn as you go. The process of creating a brand takes time but is so worth it. 

Inside the academy, it’s amazing to see how many people are willing to share their personal stories and experiences as they’re building their own brand. Everyone is willing to share and learn from each other, and it’s so inspiring me to see the members encourage and lift each other up as they all strive toward the same goal of building their own brand. 

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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode 

  1. How Octavio Gets Back in the Game After Vacation (5:05)
  2. Scott’s Content Process (11:30)
  3. How to Prepare to Come Back From Vacation (23:06)

Quote: The key is to slow down instead of stopping when you’re ready for a break. 

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