RYB 943 How Many Digital Products and Offers Should I Have? – Jam Session

I’m super excited to have you here for this week’s session of our Friday Jam session! It’s always one of the highlights of my week, and I look forward to it. I get to hang out with some amazing people. I answer some great questions about helping people grow their own business. If you’d like to join us, head over to takactioncrew.com, we’d love to have you. We always have a blast, and you’ll be able to meet fellow business owners. 

Today we’re going to talk about a super important topic. It’s something that will help you drive your business to the next level if you stay the course. I’m going to share with you how many digital products and offers should you should have in your band. I get asked this question all the time, and I think it’s an important topic to cover. 

When you create something, you have to give it enough love and attention for it to become successful. This goes the same for content. You have to put in the work and amplify it, or you may not see the results you’re looking for. 

A lot of people think that if they create ten different digital offers or products. Which they’re going to make more money that way than if they just created one. This is not always the case. A lot of times, if you’re not able to focus on making a high-quality product or can’t promote them all, you may not have as much success as you’d hoped. You can actually create multiple offers even if you only have one or two digital products.

If you’re just getting started, I really want you to listen to what I have to say and take notes because I think this is really going to help you take the next step. A lot of people make it a lot harder than it needs to be. 

Start By Creating One Digital Product 

If you’re starting from scratch, you have to get laser-focused on creating a digital product related to the one thing, problem, or solution that you’re going to help someone achieve. For example, if you’re teaching someone to play guitar, the one thing would be teaching them how to play their first bar.

You have to break it down step-by-step to make it less intimidating. Creating your first product is much more simple than you think. It needs to solve one problem or desired outcome.

I often see a person try to create a massive ebook or guide, and they end up including too much information. This type of product isn’t specifically designed to help a person achieve one thing and will be harder to sell to your niche market. People looking for help in one area want to start with the basics and learn one thing before they are ready to take the next step. 

Once you have your first digital asset created, you’ll want to make sure that you go through the process of building it out properly, and from there you’ll need to promote it. When you create your products, especially in the beginning always start by making them simple. The easiest way to do this is to create an ebook. This is what I recommend to all of my students. 

If you create an ebook, you can do so many things with it in the future. To start, you can sell it for anywhere between $9.99-$19.99. Once someone purchase’s your digital product, this will give you access to people who have raised their hand with their wallet and have shown an interest in your brand. You’ll also be able to save a lot of time and minimize the time spent working on your first product. 

The bottom line is when you create your first MVP product, make sure you’re happy with it. Next, you have to create a sales funnel. Your process should be an efficient machine so you can be as effective as possible.

You’ll also want to create a sales page where people can purchase your digital product and highlight all of the benefits of your product. You need a place where people can put their credit card and make a purchase, so it’s important to have a landing page for this purpose. 

The next piece is that you need a delivery system to collect payments and a place where you can deliver the product as you’ve promised. If you use Gum Road or ConvertKit, they will both host and deliver the product, which is really nice, but you will still be responsible for setting the process up. 

How to Promote Your First Digital Product 

Once we get your first digital product in place, you need to start to promote so you can traffic to the landing page and make sales. If you have an email list, this is when you need to run a full-fledged promotion for your product. You need to let your audience know that you have something for sale and let them know when you’re special promotion is going away to build up excitement and get the sales flowing in.

If you have a website with visitors, you need to promote your product there as well. You can add it as a banner on the top of our site or on the sidebar. If you don’t let people know about the product, they won’t have a chance to purchase your product. It’s that simple. 

If you have a Facebook business page or a Pinterest account, you should be making posts and pins for your new digital asset. A lot of times, people will create their product and sales funnel and just let it sit without nurturing the process. However, instead, it’s important to focus on growing the sales machine so it can be refined and start bringing in more people. 

You could also create a lead magnet that is related to your digital product if you’re looking for more creative ways to get people to your product. When someone signs up, you’ll promote your paid product on the thank you page. 

Create an Order Bump Before Another Product  

Before you create a second product, I would start by creating an order bump to add to your first product. This would be something small that a person could add on to their purchase. If someone is in your buying cycle, they are more likely to pay a little extra for something else. 

A great order bump if you’re selling an ebook is to create an audiobook. It’s pretty affordable to have someone create audio for your ebook, and it’s a great way to offer a bump for those that prefer listening than reading. Once you’ve built out your digital product, you just need to feed more traffic into the machine. It’s that simple. 

Keep in mind that if you didn’t validate your digital product or your beta launch didn’t go as well as you had planned, you’ll need to create a new digital product. I would recommend reaching out to your email list to see if people are even interested in your MVP to save yourself some time before creating it. Take some time to slow down and create a high-quality product. This all has to be done before you even consider creating another product. 

If you’re currently building or thinking about building a digital product, you need to make sure that you’re testing the idea to people in your market. You could even put up a simple sales page for pre-orders to see if anyone is interested. You don’t want to build something that people don’t want. 

Once you feel like you’ve exhausted your traffic and see success from your first product, you can create another specific product that is linked to the first product. You could create bundles or offer a small discount if a person purchases both. In the long run, you can create an ecosystem of all your pdoucts that link to each other.

Again I would recommend starting with a single digital product. I would start with a product that you’re going to sell for $20 or less. It’s going to make your job a lot easier. Once you’ve gotten through the process, you can create more expensive products later down the road. You want to start small, so you can get started and have less resistance to the market. If I were you, that is exactly how I would create my own digital product. 

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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode

  1. Start By Creating One Digital Product (4:38)
  2. How to Promote Your First Digital Product (10:55)
  3. Create an Order Bump Before Another Product (14:30) 

Quote: Once you’ve built out the digital product you just need to feed more traffic into the machine to start making sales. 

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