Welcome to this week’s Friday jam session. It’s going to be another great episode! I always love having you here, and it’s the highlight of my week. It’s so fun hanging out with some incredible people and answering some great questions. I look forward to it every week.
If you’d like to join us, it’s super easy and will be well worth your time. It’s super simple. Just head over to takeactioncrew.com to sign up. It’s completely free, and you’ll be able to get your own questions answered. In fact, you’ll also have access to our player. You’ll be able to search for any topic that you’re looking for and find every place that it’s mentioned within my free podcast. It’s also free so don’t miss out!
The Importance of Writing Content
Today we’re going to be talking all about content and how you can get started creating it for your own brand. This past week I’ve been right in the middle of our content creation challenge. I’ve been focused on creating content for my own brands and teaching students how to create content for their own brands. It’s been a blast!
There is one question that I get asked almost daily and what to shed some light on. So many people want to know how to create content if they don’t like to write. Or if there is a secret to making it happen. Personally, I don’t like writing and have always felt like I’m not a very good writer. However, since I’ve had to show up and write emails every week and create content for my brands over the years, I’ve improved. I would now say that I am a decent writer because I’m put in the hard work to improve.
When you’re getting started, you should at least be writing one email a week on your own. Therefore, I’m not going to sugar coast it. The only way you’re ever going to become a better writer is by forcing yourself to write and being willing to practice. At first, it may be painful, but it’s going to be much less painful when you’re passionate about what you’re writing about or if you have a template to follow. Don’t worry, I’ve made it super easy for you.
I’ve created my own template that you can follow in my Seven Day Content Creation Challenge. So, there we’ll teach you the entire process and share with you step-by-step on how to create your own content. You’ll have your first piece finished within seven days. From there, it’s going to be so much easier for you to create content once you have a template you can follow.
My advice to anyone who doesn’t feel like a good writer is to not give up. I always suggest that you start by writing your own content. Before you decide to hire it out, I would ask that you sit down and write your first piece of content. In all honesty, it’s not going to be great. In fact, it may be your worst piece of work, but it’s still going to be ok. With time you’re going to improve and grow, but you can’t do that if you don’t practice.
I do admit that I no longer write content for my own niche sites that we’re building. I hire all of the content creation out to other writers. However, I have written content in the past, so I understand what I want and need. Also, you need to know what you’re looking for and what type of content you want. You can’t do this if you haven’t written any content yourself.
If you absolutely don’t want to write your own content, there are plenty of platforms where you can pay to get content written. Consequently, it will take some time to get people up to speed on how you want things written. You can’t expect someone to get it right the first time. You’ll at least need to provide them with an outline to make sure they’re creating the content that you want.
Use Your Voice
If you don’t want to write content at all, you have another option. Use your voice. It’s much more simple than you might think. All you’d have to do is record yourself. I would still use an outline, though, to help you stay on topic.
So, from there, you can take your audio recording and have it transcribed. It’s fairly affordable, and will is a great way to give people the option to listen or to read your content. Also, as an added bonus, you can even have the audio turned into a blog post. This will allow you to publish the written content on your website, where it’ll be an evergreen piece of content that people can reference for years to come.
Another option is recording a video. If you go this route, you can always post it to YouTube, your website, and other platforms. There are plenty of ways for you to utilize the videos you create.
Your Content Doesn’t Need to Be Perfect
I am here to tell you that you will never be perfect. And if you spend time and energy trying to be, you’ll never see the success you’re working toward. When you send out content, don’t let fear stop you from hitting publish. Most people aren’t going to critique you if your content isn’t perfect.
Guess what? It’s going to be ok, and in fact, most people won’t even notice. If you make typos on occasion or stumble on your words at a time, that’s ok! You’re going to get better with practice which is all that matters. You just have to keep moving forward.
Once you get past the worry of being perfect, you’re going to feel much freer. Just get past the fear of rejection and how you look. The goal is to get your content published, and from there, you can always make changes and learn as you go along.
Coffee Talk Q&A
Q: If you use video and make a blog from the transcript, will using a YouTube and blog be beneficial?
A: The will be independent. However, when you imbed a video in your blog post, that’s going to help you. When people watch your video, they’re most likely sending more time on your website. Google will look at that and reward you for having people spend more time on your website. You can always rank your video in Google video. This means that you could rank your video and blog post on the same page on Google. Pretty awesome right?
Q: How to stop being a perfectionist?
A: The first key is to get your topic picked out and create an outline. From there, you’ll just need to fill in the blanks, and you’ll have your piece of content ready to go. Don’t overthink it. Literally, just start doing it because you will get better as you go along.
Q: Will your content course be available later on?
A: Yes! You can purchase the course on my website anytime. I’m sharing the exact same process that I’ve used throughout the years, and it’s been so beneficial.
Q: How much budget would you set aside if you’d like to outsource your content.
A: I would say that you should plan to pay between $30-$35 per piece of content.
Q: Is BCA all Facebook-based, or do I have to join somewhere else.
A: Our BCA platform is available on our website to all our members. We’ve created several workbooks they can use, and they have a portal that walks through everything step-by-step. We’ve made it really simple and jam-packed full of value. We have different Facebook pages for our courses so we can communicate with our members while we’re doing the courses live.
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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”!
Take-Aways From Today’s Episode
- The Importance of Writing Content (2:19)
- Use Your Voice (8:38)
- Your Content Doesn’t Need to Be Perfect (11:13)
- Coffee Talk Q&A (16:31)
- Take Action Crew: https://takeactioncrew.com
- Coffee Talk: https://brandcreators.com/coffee
- Playbook: https://brandcreatorsbook.com
- Checklist: https://brandcreators.com/checklist
- Brand Creators Event: Grab Your BAL Recording HERE
- Email List Workshop – https://learn.brandcreators.com/email-workshop-sales-page
- Digital Product Creation Fast Track – https://learn.brandcreators.com/offers/Zo37wCyz/checkout
- Niche Finder Fast Track Workshop: https://brandcreators.com/NFW-Enroll
- Seven Day Content Creation Challenge: https://launchyourcontent.com