Welcome to this week’s session of our Friday Jam session! I’m so excited to have you here! It’s always one of the highlights of my week. Every Friday, I get to hang out with some incredible people and answer some great questions. To join us every week head over to takeactioncrew.com. You’ll be able to get your own question answered and meet some incredible people!
Today’s topic is going to be a good one. We’re going to talk about the process of writing your blog post and making sure you have a good chance of ranking in Google. Keep in mind that having a piece of content out there on the internet is much better than having a piece of content as a draft that you never publish. If you have content published, you’ll have a much better chance of ranking than if you never actually post it.
Take Action And Publish Your First Piece of Content
Your first piece of content will be the worst piece of content that you ever write, and guess what, that’s ok! It actually isn’t a bad thing. You’ll only improve with practice and trying different methods.
As you get better and learn more, you’ll be able to refine things. But in order to get that done, you have to start somewhere. The content you post at the very beginning can still rank. Even if you make mistakes or it’s not your best work, people will still read it.
When you’re preparing to write and create your very first piece of content, I would recommend staying away from writing an “epic” piece of content. This is defined as an in-depth article that has a lot more substance to it. It takes a lot longer to compile all the information for and actually write.
There is a time and place for this type of content. It’s not your first piece of content when you’re just learning about all the best practices. Instead, I would highly recommend that you start with several short pieces of content and wait a while to publish your first “epic” post. You’ll definitely want to create those, later on, just not to start.
Start With Blog Posts That Answer Questions
I always recommend when you’re first starting out to write question-based articles. It’s actually must more simple than it may seem. When you’re selecting your keywords, start by aiming to rank for long-tail keywords and searches. There is for sure less traffic for those searches; however, it’ll also be much easier to rank for those keywords.
The best part is that once you start to rank for posts that focus on long-tail keywords and searches, you’ll be able to prove yourself to Google and become an established and trusted website that they’ll want to keep driving traffic to.
When you’re preparing to write up your first blog post, you’ll start by answering the initial question you planned on covering in your post. From there, you’re going to take some time to elaborate on the reasons why you answered the question the way you did and informing people about other related questions.
You’ll be surprised how quick and easy it is to write a 1500 word blog post just by answering related questions to your main topic. Just dont overthink the process.
One little hack that always helps me is to search the question that you’re writing about into Google and see what related questions auto-popular when you search. Take some of those other questions and use them in your subheaders within your article.
Not only will you be able to rank for the long-tail keyword that is your main focus, but you can also start to rank for those other sub keywords. It’s a quick little trick that will save you a lot of time in the long run when you’re trying to come up with additional content to make sure that you write a long enough blog post.
The main idea here is to answer related questions to the main topic, so you’re able to provide the most value possible to those reading your articles.
The other thing to keep in mind is that when you’re writing optimizing an article you’ll need to have a basic understanding of headers. The H1 header is your title tag. This is the mani title that will be used in your URL and title. This is what people will see first when they visit your blog post. It will be the number one identifier for your page and has the most weight when it comes to SEO.
H2 title tags will be where you will include your secondary questions. If you want to put bullet points or important things related to subtitles, you’ll include H3 title tags. I wouldn’t stress too much about this at the beginning. You’ll still be able to rank even if you’re still getting the hang of how to use headers. Like I said before, Don’t wait to publish your first few pieces of content. Just learn as you go along.
Build On Every Blog Post and Improve As You Go
If you’re using a WordPress website, I highly recommend using Yoast to check how you’re doing with SEO. It’s a free tool that you can download within WordPress. In fact, most of the time, it’s always installed.
It’s such a powerful tool that will help you to see if you’re meeting all the criteria to improve your chances to rank within Google. It will give you feedback on how to improve and provide recommendations and tips on the best ways to improve your chances of ranking.
However, there is no need to stress about hitting every mark within Yoast. It’s just there to provide parameters and direction. Just do the very best you can with the article and hit publish. It really is that simple.
You have to stop overthinking things, or you’ll never be able to see progress. Like I mentioned before, you’ll always have time to work on improving your writing skills and making sure that you’re optimizing your articles the right way. But to begin, it’s all about getting in the habit and practicing as you go along. As time goes on, you will have plenty of time to better understand SEO elements and how best to rank for articles.
How to Best Optimize Your First Article
When you’re publishing your very first blog post, you will want to include images. In fact, you should always be included photos in every single post. One mistake that a lot of people make is that they will find an image they like on a stock photo site and just upload it directly to their blog without giving it a second thought.
Instead, if you want to optimize your Google rankings, you should use every single image that you upload as another opportunity to add more keywords to your website. To do this, you’ll simply add titles to your photos that include the keywords that you choose for your article. Just make sure that they make sense related to the images.
Once you’ve added some images and optimized them, go ahead and publish your first blog post! It really is that simple and doesn’t haven’t have to be overcomplicated. I follow the same process for all of the brands that I’m working on right now, and it works like a charm!
It’s all about publishing that first blog post and learning as you go along. You can always go back later on and improve some of your first posts down the road if you want to. I also recommend once you have five to ten blog posts published to start adding internal links to your posts. This is called cross-linking, which Google also really likes and will also give you another chance to improve your rankings.
That’s the best advice I have to offer as to what you should do when you’re creating our very first post!
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Take-Aways From Today’s Episode
- Take Action And Publish Your First Piece of Content (5:09)
- Start With Blog Posts That Answer Questions (8:04)
- Build On Every Blog Post and Improve As You Go (16:25)
- How to Best Optimize Your First Article (18:56)
- “When you’re preparing to write up your first blog post, you’ll start by answering the initial question you planned on covering in your post. From there, you’re going to take some time to elaborate on the reasons why you answered the question the way you did and informing people about other related questions”.
- “Having a piece of content out there on the internet is much better than having a piece of content as a draft that you never publish”.
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