This is my first Income Report posted on The Amazing Seller blog and podcast. I wanted to share the numbers to show that these numbers are possible by selling as and FBA Private Label Seller.
There's many sellers out there that are blowing these numbers away, but I wanted to share my journey and hopefully share how I plan to grow my business over the next 12 months.
Below you will find my notes I created for the podcast. I thought you might want to see them broken down.
Total Amazon Sales Generated in February 2015 – 25,079.33
- Here's the break down:
- 1289 Units Sold
- 1179 Orders – Customers
- Product Costs – $14,333.68
- Amazon PPC = $1,255
- Profit = $9,490 Feb = $339 Day ($10,168 30 Day Numbers)
*Average Sales – 46 Per Day
-Sale Price – $19.97
-Amazon Fees – $5.67
Amazon Fee Breakdown
- Handling Fee $1
- Pick and Pack $1.04
- Weight Handling Fee .63
- Referral Fee $3
Product Cost = $5.45 + Amazon Fees = $5.67
Cost = $11.12 Total = $8.85 Profit = 44% margin[divider] How I Can Improve Margins – Save Money Improve Margins
- Trim PPC Focus On Converting Keywords
- Ship FBA Direct $193
- Amazon Label – $258
Total Possible Savings – $451 = .35 cents per unit[divider]
Why Amazon PPC Works To Increase Organic Sales
Amazon PPC Spent $1,255 – Sold 110 Units – Helped Rank Keywords
Result of using PPC – 1179 Sales From Organic Search
AMZ Shark – $25 Month
Feedback Genius – $80 Month
Sample Fees – $100
[divider] Key Takeaways and Lessons Learned
- Use PPC to get sales to help rank organically
- Do small promotions – 10 per day for 3 to 5 days spike sales
- Use Super Keyword URL
- Get Reviews – Increases Conversions – 2% can help – 100 people that's 2 extra sales
What I'm Working On For March 2015
-Working on Product #2 – Goal is 10 to 20 sales per day
-Had 9 Sales Yesterday – I'm Averaging 5 per Day
-Experimenting with Price Change – Coupon Code $5 Off
-Product #3 in production – April 1st launch
-Building landing page for product registration – email list
-Insert to drive people to page – extra stuff to help use product + Warranty
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