TAS 082 Ask Scott Session #20 – FBA Amazon Questions

Questions about setting up or running an FBA Amazon sales business?

You’ve come to the right place! The Amazing Seller podcast, and these Friday episodes in particular, are one of the best ways for you to get your situation-specific questions answered. Each Friday Scott Voelker, a successful Amazon seller himself, answers your questions, submitted by you and played on the podcast in your own voice. He hopes to equip and educate you to make your Amazon FBA business your ticket out of the 9 to 5 rat race. You can ask your question anytime at http://TheAmazingSeller.com/ask

Should you sell electronic items or things “with a switch” in your Amazon business?

A listener asks Scott how hard-and-fast his “rule” is that Amazon sellers should not sell any items that have a switch. When Scott says, “has a switch” he means something with electronics or too many moving parts. Scott does see this as a rule but as a wise suggestion, mainly because offering products that have electronics involved puts you in a position that your products are more likely to be returned because of manufacturing defects, damage that happens during shipping, etc. That will cost you time and money, which you really don’t want to spend. Listen in to hear what Scott suggests to sellers who are considering electronic products.

Do you think it’s a good idea for me to sell apparel on Amazon before setting up my own website or Shopify store?

A listener asks that question and even though Scott doesn’t sell apparel on Amazon, he’s got plenty to say! Apparel sales on Amazon requires special approval due to the wear and tear that can happen to clothing. Amazon tries to safeguard the apparel category by making it more difficult to sell. But if you want to sell clothing and feel it’s a very good niche for you to be in, Scott’s got some suggestions for how you might go about it. Find out more in this episode of The Amazing Seller podcast.

One of the most time intensive parts of selling private label products on Amazon is the product research phase.

Thankfully there are many great software packages available that can help you get through that phase more quickly and with better results. On this episode a listener asks Scott for some tips in using one of those software solutions: Jungle Scout. Scott’s got some great suggestions for how the listener can find the best products and get started selling on Amazon sooner rather than later. Listen in to find out more about how you could do the same thing!

Feedback Genius, MailChimp, Awebber, and other email solutions. Which is best?

A listener says he’s a bit “fuzzy” on why Scott recommends using different software solutions for different parts of an Amazon FBA sales business. Scott does a great job clearing up the fuzz in this episode. Feedback Genius is used only to connect with Amazon’s systems and automate follow up with customers who have purchased your products. It does so without you ever seeing the customer’s email information, because Amazon does not allow sellers to have that information. But it still provides a powerful way for you to increase your feedback and reviews, thus lifting your product’s visibility and legitimacy. Software solutions like MailChimp and Abweber are for building your own private email list of previous customers? How can you do that if Amazon doesn’t allow you to see their email information? Find out how Scott does it on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • Welcome to this episode – an Ask Scott session!
  • You can ask your question for Scott to answer on a future show – http://www.TheAmazingSeller.com/ask
  • The new TAS T-shirt (all proceeds go to charity) is available – http://www.TheAmazingSeller.com/shirt
  • Today’s questions:
    • How hard and fast is your “rule” about not selling products that have switches or electronics involved?
    • Is there a way I could get started on Amazon selling apparel products before trying to set up my own website to sell them?
    • Can you provide me some tips for using Jungle Scout to research products more effectively.
    • What are the reasons you use Feedback Genius for follow up systems regarding reviews, but you use something different (MailChimp or Aweber) to secure email lists for product registration, etc.?
  • Your invite to one of Scott’s free workshops!

LINKS MENTIONED IN THIS EPISODE

http://www.TheAmazingSeller.com/FB

Scott’s free workshop  – http://www.TheAmazingSeller.com/workshop

Get your own Amazing Seller shirt – all proceeds go to charity – http://www.TheAmazingSeller.com/shirt

The Amazing Seller Episode featuring Greg Mercer, the creator of Jungle Scout – http://www.TheAmazingSeller.com/56

The Amazing Seller Episode covering SalesBackerhttp://www.TheAmazingSeller.com/77

Scott’s live workshops – http://www.TheAmazingSeller.com/workshop

*********************************************
NEW To The Blog and Podcast? I created a Page Just for You called…START HERE!

If you enjoyed this episode share the love with your friends…Click To Tweet the show.

SubsSpcribe To Be The First To Receive Updates and NEW Podcast Episodes

Join the discussion

3 comments
  • This is a very interesting and informative episode Scott,

    Many people has lots of questions on their mind when it comes to this Amazon FBA of a thing and its very good the way you uses this medium to address them.

    This episode also answered some of my questions like selling electronic gadgets over there.

    However, one other thing i will love to know is the minimum amount a lay man who just want to test the water is expected invest in this business from start to finish?

    Thanks for sharing.

  • Scott, you asked if someone knew anything about ungating in clothing to let you know. I am an Amazon seller, am in the process of finding my first PL product and taking action (thanks to you the awesome Amazing Seller community) and I also have a service where I help people get ungated.

    Clothing does require you to get Amazon approval before you can sell in that category. Other gated categories are shoes/handbags/sunglasses (which all fall under one application), luggage and travel accessories (this includes backpacks), fashion jewelry, watches, automotive, industrial science, beauty, grocery, health & personal care and sexual wellness.

    The application process varies by category. Clothing in particular requires a two step application process. First you will fill out the application and attach 5 images of your product that meet Amazon’s strict image requirements (i.e., pure white background, no mannequins, 1001 pixels etc…). After they approve Phase I they will send you a flat file (a fancy name for an Excel spreadsheet) that they want you to fill in. This is what hangs up most people. The flat file is quite complicated looking and Amazon has very particular parameters as to how you fill things in. The reason for this step is that the flat file is the actual instrument you would use to add clothing items into the Amazon catalog. They are super picky about this category and want to make sure you know how to list all the size/color variations appropriately. The catalog would be a complete mess if different individual sellers made separate listings for every size and color variation of a Polo shirt. There would be hundreds of possible pages that could be made. Amazon is always looking out for the best buyer experience and thus they want everyone to list on one catalog page every size and color variation for that Polo shirt.

    Obviously if you have your own PL clothing line you would be the only seller and could set up your page how you like but most likely you would want to have one page with all your color/size permutations.

    One final point I would like to pass along about clothing ungating is that if you have been selling on Amazon for over 3 months and have a Pro seller account the application process for clothing is pretty straight forward. However, if you are totally new to Amazon and have never sold on their platform, they hold you to a higher standard and have a more stringent clothing application process.

    Hope that helps!

More from this show