TAS 106 Ask Scott Session #27 – FBA Amazon Questions

Welcome to this episode, the 27th “Ask Scott” session! Your questions are what make these Friday episodes the valuable resource that they are, so keep them coming. If you’ve never asked a question but would like to, you can submit your question very simply. Just go to www.TheAmazingSeller.com/ask and click the button to leave your own voicemail question. Who knows? You might be the next listener whose question is featured. Scott loves to field these questions. Not only does it help you, it also helps everyone listening, so go leave your question for Scott now!

I made a mistake, how can I increase my seller rating now?

A listener accidentally missed some customer emails (they landed in the SPAM folder on his email), so he didn’t respond to them in a timely way. Naturally, that dinged his seller ranking on Amazon and he’s struggling to get it boosted again. In this episode of Ask Scott, Scott gives this seller some tips on how he can go about increasing his seller rank after some negatives have occurred. There are some very logical, simple steps to take that over time, can increase that seller rank. Find out how on this episode.

I’m spending lots of money on a PPC campaign and can’t rank for my keyword!

Amazon PPC is a vital part of the Amazon business model and a listener asks Scott what he’s doing wrong. He’s got a campaign set up to rank for certain keywords, but he can’t even get one impression for his main keyword. He’s spent up to $50 per impression to try to get his product to rank, but no luck. What’s he doing wrong? In this episode Scott Voelker answers the question by giving some tips regarding PPC and he even suggests the seller call Amazon’s catalogue department to get some first-hand help. Hear the entire response by listening to this episode.

I’ve just launched my 2nd product but I can’t get it to rank higher than the 2nd page. Help!

An Amazon seller who’s already had some success with one product has just followed Scott’s product launch steps to put her second product in the Amazon catalogue. But try as she might, she can’t get her product to rise any higher than the second page of the Amazon search results. Is she doing something wrong? Does it have to do with how long the competing sellers have had their products listed on Amazon? Scott’s got some ideas of what might be going on, so be sure you listen to hear all the details.

I want to add variations (color, size) to an existing Amazon product listing. Can I do that?

Say you’ve got a T-shirt listed on Amazon. The first listing for the black shirt is selling well so now you want to include additional colors. What do you have to do in order to list your new shirts? Can you add them to the first listing as a variation? Do you have to create an entirely new product listing? What do you do with the old listing if you decide to create a new one with variations included? These are important questions and Scott dives into it on this episode, including some talk about using parent/child functions in the product dashboard to connect products to each other. It’s a great response that everyone can learn from.

OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER

  • [0:10] Welcome to this “Ask Scott” episode!
  • [0:55] Shout out to Laura Tenns Gallagher from the TAS Facebook community!
  • [2:34] Scott’s live workshops are free and available for you! Join the next one – www.TheAmazingSeller.com/workshop
  • [3:00] Scott’s new 10-day Private Label Course is now available – www.FreePrivateLabelCoruse.com
  • [3:38] QUESTION 1: Is there any way I can improve my seller rating after accidentally not replying to customer emails?
  • [9:38] QUESTION 2: Why can’t I get impressions on keywords I’m bidding on?
  • [15:24] QUESTION 3: I cannot get my second product to rank higher than the second page. Does it have to do with how long other products have been on Amazon?
  • [21:22] QUESTION 4: Can current listings be modified to include modifications or do I need to set up new listings?
  • Would you like to ask your question? www.TheAmazingSeller.com/ask

LINKS MENTIONED IN THIS EPISODE

www.TheAmazingSeller.com/FB – the TAS Facebook Community

Scott’s free workshop  – http://www.TheAmazingSeller.com/workshop

The new 10-day Private Label Course – www.FreePrivateLabelCourse.com

Scott’s email/feedback system – www.TheAmazingSeller.com/email

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9 comments
  • Hi Scott
    I created my listing as parent/child as you suggested, but now I’m a bit confused about the duplication.
    Should I copy bullets, description, keywords, etc to the parent and the child, or just the parent, or just the child?
    It seems like a lot of unnecessary work to edit them both every time I want to make a change.
    Thanks, Neil

    • The Parent listing doesn’t actually sell anything so as long as you’re not making substantial changes to the product you wouldn’t have to update anything there (except for price). Most of the changes you would make would be at the child level (the listing that has inventory attached to it!). If you only have one variation you would duplicate almost everything over. I would however, take advantage of the extra keyword space and make sure those are different!

      • Thanks Scott!
        I’ve been looking at the flat file (Excel) and that looks easier to manage the duplication. It’s probably also less scary if I do that from the start!
        Great advice about using the parent for extra keywords!

  • Thanks Scott. I am shipping via air. I have one more question…I have found a supplier that I really like their product and price; however, they are telling me they only accept payment via wire transfer. I told them I wanted to pay Credit Card via Alipay and they are saying they won’t accept it. Any ideas on how to make this happen or do I just need to go with another supplier?

    • Hey Angela, the best trick there is to offer to split or even cover the fees associated with the credit card transaction, if they decline that, you would be stuck paying via wire transfer or finding another supplier. See if offering the fee coverage sweetens the pot for them!

  • Hi Scott,
    I was wondering if you obtained a “Single entry bond” or a “Continuos Bond” before you imported your first product? Are they necessary?
    Thanks,
    Angela

    • Hey Angela, you shouldn’t need a bond if you’re using air express shipping via DHL or Fedex. If you’re shipping via sea there are a variety of hoops you have to jump through.

      • Thanks Scott. I am shipping via air. I have one more question…I have found a supplier that I really like their product and price; however, they are telling me they only accept payment via wire transfer. I told them I wanted to pay Credit Card via Alipay and they are saying they won’t accept it. Any ideas on how to make this happen or do I just need to go with another supplier?

        • Hey Angela, in most cases, they are worried about the fees associated with paypal and credit cards, offer to split the fees (or pay them in full) and most suppliers will be accommodating!

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