TAS 113 The 5 Myths About Giveaways and Reviews (should we STOP?)

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9 comments
  • Hi Scott,
    Are you over 100% positive that if we do 97% giveaway it will count as a sale? I think .01 cent is cutting it kinda close too… do you think it is completely safe to do 97%? I am also a bit concerened what if their algorithm weighs these sales less..

    • Hey Kenny, you need to keep in mind that the PRIMARY reason you’re doing the giveaway is to get the review which will help drive conversions. Any other benefit you get is a bonus. As of right now, any transaction amount counts as a “sale” in terms of how it impacts your bsr.

  • Hey Scott, thanks for the great work in helping fellow sellers with valuable info. The site ilovetoreview.com accepts reviews only from US residents. As I am about to start selling on the Amazon European sites, would you, or anyone from the community have an idea of a similar review site targeting European residents?
    Many thanks for your help!

  • Hi Scott! Value bombs galore as usual. Hoping could get your opinion on Super URLs. Have heard a lot of people on your Facebook Page mentioning that they have not been having success with them recently– do you have any thoughts on this?

    Also, do you know of any free or cheap alternatives to AMZ Tracker for creating Super URLS?

    Big fan! Thanks.

    • Hey Eric, you can create a super url by simply searching for your product and changing the keywords that show up in the url string, it would have the same structure as the ones created by a tool like AMZ Tracker. They can still work (and do in some cases), but they would be really easy for Amazon to cut off if they decided to. You’d be better off walking reviewers through how to find your product via organic search and having them do it that way!

  • Amazing podcast Scott. I’ve got just one non-related question: when choosing the product, should I pick one that is exactly identical to the one I’m competing with (plus my own logo) or should I pick one that is similar but that is not exactly the same? I’m kinda confused which way to go. So far I’ve found niches that are either filled with other private labels or niches whose biggest sellers have an average 3-month BSR below 5000, which means there’s no demand. I don’t know how to distinguish between an untouched opportunity and a dead end.

    Thanks as always!

    • Hey Ivan, you’re going to want to avoid just grabbing the “same product” that you see on Amazon, it makes building the business harder. Once you’ve found a niche you like and are reaching out to suppliers, you’ll look for something slightly different (or work with the supplier to make something different, based on the feedback you see on competitor listings).

      Keep in mind that the lower the BSR, the better, so those markets with BSR below 5,000 are the ones you want to go after.

    • Ivan, Go through all the negative reviews and see what people “want” or “wish” the product had. Then go through the 4 and 5 reviews and see see what they like. Ask your supplier to see if they can make the changes for the better. Also make better packaging and pictures. I did this and my reviews mention my competitors and they say they always go for mine first….because it is the best quality one. Hope that helps pal. Good luck

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