TAS 184 Ask Scott Session #53 – Amazon FBA Questions

Welcome to this episode of The Amazing Seller Podcast. You’ve landed on the Friday version which an “Ask Scott” episode. This is where Scott Voelker fields your questions relating to Amazon private label sales and answers them for you. On this episode Scott is addressing questions about keywords and product rankings (and gives tons of resources on that one), whether potentially great products should be pursued if the competition for sales is high, how to do market research effectively, and the best margins for an Amazon private label product.

Why you need to focus your efforts on a more specific niche of products.

You may find a product that looks like a great possibility for sales but the general category is filled with competition and lots of product reviews. But you’ll find that the competition will thin out when you’re able to provide a product within that area that is more specific and specialized. A differentiated product will always enable you to have a better opportunity for good sales on Amazon and will make it more difficult for others to copy the exact thing you are doing. Find out more on this episode.  

The best approach for choosing keywords to rank your private label products.

Keywords are one of the most important parts of private label sales on Amazon. If you don't choose the right keywords you will have a very hard time making sales. So how do you go about finding those keywords? Scott was asked that very question on this episode of the podcast and goes into great detail about the resources you can use and the websites that are available to help you discover the best keywords for your specific product. If you don't listen to any other part of this episode you will want to hear of this one. It is worth gold.

The best margins for private label sales.

When considering a product to sell on Amazon you want to make sure that you're going to have an adequate margin of profit to make the selection, purchase, shipping, and sales of the product actually worthwhile for you. Naturally, you want the margin to be as high as it can be, but what is an acceptable margin given all the fees and shipping costs that are involved in selling a private label product on Amazon? On this episode of a podcast Scott walks through his thoughts regarding the margins that are acceptable for him and what he shooting for with every product that he sells.

There are lots of different keyword fields in the Amazon backend. Which ones do I use?

When you begin to fill out all of the fields on the back end of a product listing in Amazon, you'll discover there are many of them that you may not understand or do not know what they are for. On this episode a listener ask Scott about the various keyword fields and how they should be completed. Scott gives a very good answer regarding the use of those fields and make some suggestions on how you can find keywords to place in them that will be effective for the search functions on Amazon. You won't want to miss this one.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the podcast!
  • [0:29] How to submit your questions!
  • [1:20] A shout out to one of the TAS members on Facebook
  • [4:50] QUESTION ONE: What is the best approach for choosing the best keywords for the back end of my products?
  • [15:34] QUESTION TWO: What if I find a great product with high demand, but the competition is very high?
  • [24:53] QUESTION THREE: What are ideal margins for a private label product?
  • [28:58] QUESTION FOUR: I’m a bit confused about the different keyword fields on my Amazon account. Can you help me?

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TRANSCRIPT TAS 184

TAS 184 : Ask Scott Session #53 – Amazon FBA Questions

[00:00:03] SV: Hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller podcast, this is episode number 184 and session number 53 of Ask Scott. This is where I answer your questions here, live on the podcast. Live, in a sense that I’m actually recording this but I’m listening to your questions and then…

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[INTRODUCTION]

I’m going to give you my best answer or at least direct you in the right area. You guys that are brand new to the podcast, I want to welcome you guys and everyone that’s coming back for, well let’s say the 184th time or maybe this is your 10th time coming back, I want to say thank you so much for hanging out with me today.

You guys know that I love doing this, these Ask Scott sessions where you submit your voicemails and it’s a way for me to be able to connect with you guys. If you guys have not done it already, as far as submitting your voicemail to ask a question, you can go ahead and do that and you should go ahead and do that. Head over to theamazingseller.com/ask. Once again, that’s theamazingseller.com/ask. You can go ahead and record your message there, leave your first name and then a brief question and I’ll do my best to answer it. All right.

These are awesome because I love hearing from everyone all over the place, by the way, I mean all over the world. It’s just really awesome to be able to hear the voices of the TAS community. All right. Now, speaking of the TAS community, before we jump into the first question for this episode, I did want to give a little shout out to one of our TAS peeps out there. Alright. I wanted to read this to you because I think it’s really awesome and I think we can all celebrate, we can all give this person a round of applause because they’re taking action and they’re following through and I want to share it with you. Let me go ahead and do that real quick, let me go ahead and pull it up here on my screen.

This one here is from Gong Lamore. Gong Lamore posted this inside of the TAS community, the Facebook group that is, well over 25,000 now by the way, of you awesome people out there in the group so congratulations to you guys for being awesome. Okay. Let me go ahead and just read this to you really quick. You got to see this picture by the way. I believe Gong is sitting here all spread out, almost in like a spread eagle, one foot in the air balancing in front of a pretty good size shipment here by the way. It’s pretty awesome to be able to see that.

If you guys do want to see this picture, definitely check out the show notes to this particular episode and you’ll see that all posted there for you, you can go ahead and check it out. That is episode 184 by the way. The show notes to this and the transcripts and everything that we’re talking about today will be over there at episode 184. That’s theamazingseller.com/184. All right. Let me go ahead and read what Gong has to say.

[00:02:55] SV: “Dear fellow dream makers, wanted to share some inspiration as you have shared and done so much for me. Finally, got my first shipment of my first new product, couldn’t do it without the amazing seller podcast and all you amazing people who helped me. Had some newbie challenges on the way, nothing that taking action with support from you all can’t fix. Happy, now to go to phase number four, launching,” and there’s a little picture of a rocket there. “Thank you everyone, especially Scott,” with a smiley face. I think we got to thank everyone in the group because you guys are amazing for helping out as well.

“This is an extra special day for me as we celebrate women all over the world. Keep on taking action! Garlic press rocks,” with a bunch of little stars around it, these are emojis that Gong is using. Gong, thank you so much for posting that, it definitely … I love too, dream makers was your dear fellow dream makers, I love that. Over 402 people liked it and a ton of comments, so proud of you, great job, thanks for sharing and all of that stuff and also asking a lot of questions and Gong is actually answering them. Great, great job, everyone inside of the Facebook group and TAS’ers worldwide, you guys rock.

Definitely check this out, I’ll leave the actual link to this post that I’m reading right now with the picture, I’ll also link that inside of the show notes. Alright. Really awesome and I want to encourage anyone that is not part of our Facebook community, definitely head over there and join, it’s totally free. It’ll take a couple of hours to get approved, it is a private group so go ahead and request that. You can head over to theamazingseller.com/fb . Go over there, check it out and yeah, become part of the TAS community, dream makers, that is, #dreammakers, I like that.

All right, let’s go ahead and let’s dive in, what do you say? Let’s go ahead and listen to the first question of this session. Well, that kind of rhymed, I guess I could probably be a rapper, my son would be proud of me right now, my 17 year old son. Let’s go ahead and dive into the first question and I’ll give you my answer.

[00:05:07] JG: Hi, my name is Joseph Glenn. I hear from you from my friends and thanks for your all website, I've much knowledge from you. I have a question, when I create my listing and I put it in the search terms, keywords, should I take from Google ad words like from one ASIN and I take the whole thing and I put inside how I can, how much I can or should I take just the best one, should I take like three, four listings and take the best one from everyone and then put in?

Also, I see too, that when someone make the PPC and I put it and make a campaign from the whole 800 keywords and when I see I don’t have [inaudible] one keywords. You said that this can be because I don’t have it in the listing. If I have it in the search term, is it good? Please leave me back a message, thank you.

[00:06:11] SV: Hey, Joseph, thank you so much for the question and thanks for being a listener and I’m so glad that you are taking action so that’s awesome. What I want to do here is talk a little bit about keywords and keyword ranking and all of that good stuff. The main reason that you are looking for keywords, and we’ll talk about that real quick as far as what’s your first step for finding those keywords that you want to target because it sounds like you’re pretty new at this and from here you need a starting point. We all kind of need a starting point to figure out what keywords we want to target.

Now, the easiest way to do this is you’re going to be looking at your competitors. We want to look at our competitors on the top or out of the top 10 let’s say, or top 12 and we want to see the theme that’s starting to run here. If we’re going after garlic press or stainless steel garlic press, you’re probably going to see that in everyone’s listing. That’s like the very first thing that we want to pay attention to right now. That’s going to be in our title, of course, because our title is going to be one of our main drivers for ranking because that’s what is weighted the most as of right now.

Then from there we also want to look at the back end of our sellers account, I think that’s what you’re asking, where do I find other keywords to put in the back end? Again, there’s no really set way or set thing that I could advise you to do other than what I’m about to tell you, which is doing that. Going to the Google planner, maybe, and then looking at your competitors’ listing. I’ve done this before in other episodes and I’ll give you guys a few of the links that I’ve talked about ranking and some of the things to find keywords that you could possibly target, whether that’s in your pay-per-click or just including them inside of your listing.

The one way is, yes, to go over to Google, take your competitors’ listing, the actual URL, the web address. Take that, go over to Google planner, it’s the keyword tool, you need an ad words to count for that, it’s free. Then you just punch that in and it’s basically a website address that you’re going to be scanning, in a sense. Then what it’s going to do is it’s going to comb that listing and then go out and give you suggested keywords inside of Google. This doesn’t mean that these keywords are being used inside of Amazon, but it does give you a good idea of the market that’s searching for these so it’s a good starting point.

Now, another thing that you can do is you can straight up just take that keywords, let’s say stainless steel garlic press, use that as your root keyword and then you can run that search in the keyword planner and probably get more of that particular keyword or around that keyword. That would be another thing. Then I would start to look at common themes that are starting to be searched for. You may also even discover another product along this research because a lot of times you’re going to see similarities in other keywords. That’s for another discussion but that’s one way.

The other tool that’s pretty cool to use is merchant words. Now guys, if you guys want any of the tools or anything that I use or if you want to learn more about them, you can head over to my resources page and I have these linked up over there. That’s theamazingseller.com/resources and again I’ll throw these inside of the show notes to this episode. Merchant words, I don’t look at that as exactly like what’s being searched for on Amazon, like I kind of take that for what it’s worth. It’s aggregated different keyword searches that could be kind of like Google planner type keywords but it does give you other suggestions to try and test. Alright.

[00:09:50] SV: Amasuite 4 has a keywords feature in there as well. What they do is, let’s say that you’re going after garlic press, what it actually does is it will add another letter to the back end of that. Let’s say it’s garlic press space A and then everything that would start with an A, including garlic press or garlic press apparatus, let’s call it, that’s not one but let’s just say it was, that would be in there but it would give you everything that’s started with an A after garlic press. Then it would do that for the Bs and the Cs and it would go all the way through the alphabet.

There’s even … You can even do it through the numbers and all that stuff. That would be Amasuite would also do that and give you a ton of data. Another really cool tool is simple keyword tool, that is. Again, that’s … I believe how it is simple.keywordtool.com, I believe it is. Again, I’ve got that linked up in the show notes and I’ve also got it linked up on my resources page. What this one does, it allows you to take your competitors, let’s say you take your top three or top five competitors. What you can do is take their ASIN and then you can reverse search that so then you can get all of the keywords that are being found inside of Amazon for their product.

Then from there you can take and again find the common themes that you’re finding or the top keywords that they’re ranking for and then start to target those. Yes, you will want to put the ones that are driving more traffic. Again, this is going to take some time to figure this out but what you’re going to want to do is you’re going to want to take and put them in the back end because I believe that it’s the title and then it’s the back end keywords and then from there it is like the bullets and then the description. Those have very little … They do have relevancy factors when you do pay-per-click and stuff, but I believe that the main search places or the search, I guess, relevancy for search, organic search that is, is your title and then the back end would be the two main sources.

If you have variations, again I’m going off on a little bit of a tangent here, but if you have variations you can also fill in another five fields in the back end of each variation to then cast a wider net. If you have a lot more keywords than you have room for, you can do that if you have more than one variation. If you don’t have more than one variation, you can’t really do that. Okay. Again, this is going to take time, this is going to take testing but you will see the obvious ones, and the obvious ones, after you kind of go through this process, you’re going to see the obvious ones. Those are going to be the ones you’re going to want to target first.

Now, the other thing that you will start to learn of once you start running pay-per-click, you mentioned running pay-per-click. You can do the same exact thing, take all 800 keywords or 500 keywords that you get from these different search terms that you’re bringing back or this certain research, you can take that and then plug that into an Amazon pay-per-click campaign, run some money, run some traffic towards it using a budget and then from there seeing what it does. Look at the impressions, look at the clicks, look at the sales. Then it’s going to tell you what keywords are getting the most traffic, which ones are getting the most clicks and which ones are getting the most sales. Then you can start to say, “Okay, well now I’m seeing that this is well searched for but I’m paying for this and right now maybe I don’t have enough reviews to convert, but I still want to show up for those. Instead of paying for them right now, I could take that data and then bring them into my listing so I can start organically ranking for those over time.”

[00:13:22] SV: Again, I just threw a ton at you, but that is how you do it. Again, this isn't something that’s going to happen overnight, you’re going to go ahead and want to start really just defining the market with all of these different searches that you may not even be aware of. Again, after you run your auto campaign in pay-per-click, you’re going to start to discover what Amazon is feeling that you should be positioning your product in front of that type of a search. Then you can take that data, put it into more Amazon pay-per-click campaigns and you can start to tweak your listing and optimize it fully. Okay.

Again, this is something that doesn’t just happen overnight, it takes time and you also want to give it time to really run through the different tests, if you’re running tests. I’m getting a little off now if I start going into testing, I don’t want to do that yet right now. Alright. But what I do want to say is you’re on the right track, you definitely want to be pulling your competitors’ search terms so you can get a good idea, use Google, use Google Trends too. Google Trends has related searches for that trend and that might be another useful tool, let’s see, merchant words, I mentioned those, that particular software, Amasuite 4 is another one.

All of these stuff is great data to have and then you can start refining your search. One little tip, as you’re doing this or actually before you do this, go to the simple keyword tool and run a reverse search on your listing and mark that and date it that particular time. This way here, after a month you can rerun that and then see how well your listing is starting to get organic search. Then this way here you can start to see the impact that you are making by doing all of this research and then plugging it into your listing. Just a really great way to see how well you’re doing with the keyword implementation of the optimization, all of that stuff.

That’s a lot of big words there, optimization, implementation, I can’t believe I can even say that. Alright, anyway, that was a pretty long winded answer but I needed to cover all that so hopefully that makes sense. Again, full transcripts are now available for episodes, you can go back and read what I just said if you’d like to and again the show notes are there for you as well. Let’s go ahead and listen to another question and I’ll give you my answer.

[00:15:38] Victor: Hey Scott, this is Victor from Chile. I’m very thankful to have found your podcast, I appreciate your work very much. I wish I would have found it though. I have listening to the episodes 161 and 56 several times and I’m trying to apply that for what to you is a very natural process. I’m trying to do this in the right way because I need to overcome my first product experience and make a good one now. Then, regarding this product research process, I have two big concerns.

The first one is when finding products using this criteria, the criteria described by Greg and you, I’m assuming we are considering just a demand under the a hundred reviews threshold, right? But, what if after finding a great product under this criteria, we search for the main keyword and find that the demand is way more than 3,000, let’s say 6,000 units a month. But, over the first 3k units demand, there are another 10 sellers or even more and the main sellers have over 500 or a thousand reviews. I was still interested in going to that demand. I’m guessing we’re trying to enter to the demand under the 100 reviews. Please, clarify me this, I’d really appreciate it.

My second concern, it’s let’s say I found a good product under the same criteria and even better, just five to 10 grands for the same product. But then I realized that the number of sellers shown in the seller column was bigger, around five to 12 sellers per each listing shown. What I did was divide the total revenue over of total amount of sellers and of course the revenue projection and the units sold per month dropped drastically. Is it right to do this analysis or I’m misunderstanding something? I hope you can clarify this to me and probably other sellers traveling this hard process to find a good product. I really thank for your work and I send you big, big hugs from the end of the world. Thank you again my friend. Bye bye.

[00:18:29] SV: Hey Victor from Chile, what is up? Thank you so much for the question and for tuning in man, that is awesome, I really do appreciate it. It’s just amazing, it always amazes me on how we can connect now so easily from around the globe, this is just awesome. I am very, very grateful and honored that you asked the question because we get to talk, this is cool. Alright.

Let me dive in. I think what you’re saying here, if I can kind of distil this down and break it down for everyone listening, what you’re saying is, right off the bat, let’s say that you’re finding a product by going after products that have really low reviews, like let’s say a hundred reviews or less and they’re still doing 3,000 units per month combined across 10 listings, I think that’s what you’re saying. If anyone s listening, that’s what Greg Mercer and I had talked about in our last discussion and that was episode 161. That’s theamazingseller.com/161, that’s the interview I did with Greg and actually it was more like a discussion going back and forth, talking about different product criteria and kind of like how to find products that are doing well without a lot of reviews and also maybe not even being well optimized.  Alright.

In this case, I think what you’re saying here is you are finding something with the keyword, let’s say garlic press. Let’s say with the garlic press example, you’re finding that everything lines up, you’ve got listings that have a hundred or less reviews and they’re still doing, combined across the 10, they’re doing 3,000 units, so they’re doing 10 units per day per listing. Perfect, right? But now, if you do stainless steel garlic press, you are getting a lot more sellers, maybe even some of the same, but a lot more at a very, very higher review count because they are targeting the stainless steel garlic press not just the garlic press. I think that that’s what you’re saying.

Maybe, I guess, the example should have been, let’s say you’re looking for stainless steel garlic press and you find those sellers that have a hundred reviews or less, maybe that’s more of it because it’s more of a long tail, then if you find one that is garlic press, it’s more broad, you’re going to find more competition and you’re also going to find more reviews. If that’s the case then what you want to do is niche it down to that product. You want to niche it down so you’re only going after the ones that are looking for stainless steel garlic press. That’s where you want to focus your energy because you’ve clearly shown here that that steel has 3,000 units amongst them. Does that mean that you won’t pick up some for the search term garlic press? No, you will.

[00:21:13] SV: That’s really the best of both worlds because some people are looking for garlic press, in the name I stumble on your listing or they’re looking for stainless steel garlic press. You really do get a double advantage there if that’s the case. I would be okay with that as long as when I niche that down, or niche that down, if you’re internationally I believe it’s niche, if you are in the US we call it niche or at least I do, whichever. If you kind of niche that down and you’re able to find a keyword that still gets high demand and also sells 10 units a day or more, that’s a good thing.

I would be cool with that and I think that you’re on the right track by thinking that. Now, to answer your next question, when, if you’re looking at you get 10 or maybe 15 brands that are selling the stainless steel garlic press but you’re saying on one listing, there could be five different sellers selling that same exact one. That’s more like retail arbitrage in a sense. If I have a garlic press that I find it’s on a closeout racket Target or Walmart or whatever and they’re selling it for 80% off and I buy a bunch of them and it’s a name brand, I jump on that listing and I sell that name brand and there’s 10 different sellers on that listing. That’s different. Okay.

Now, if you’re doing that, you’re probably you’re product’s going to be positioned a little bit differently than that one, but even at that I wouldn’t treat those 10 different sellers inside of that one listing as individuals. I would look at that one listing as what it is. If that one listing is producing 3,000 sales per month then it’s probably combined amongst all of them so I wouldn’t take that into consideration. I would probably even want to discard that. That’s where I would, again, go back to, if we’re looking at the top 10 or the top 12, I want to find the ones in there that are ranking that I feel as though I could compete with that particular listing or listings. Maybe there’s two or three there that only have a hundred reviews and they’re private labelers or they’re just a brand that has one product with only one seller on it.

Well, I would want to look at their numbers and I would want to reverse engineer what they are doing and do a better job. I would try to make a better listing, make better pictures, get better reviews, do a better job marketing it, all of that stuff, that’s really what I would focus my time on. I wouldn’t take the 10 sellers that are nested into one listing and I believe that’s what you’re talking about. You’re talking about, okay, if the listing at the top has 3,000 units being sold but have 10 listings on it or 10 sellers on it, you would divide that by the amount of sales and then that would still work into the equation. No. I look at that as the number one spot does have 10 different sellers on it, that’s all counted as one to me.

A lot of times, I want to see other sellers that are individually selling versus ones that have a brand that more than one person is selling. Hopefully that’s made sense and I think that I understood it correctly and I believe I gave a good answer there for you to be able to think about that as you’re moving through the product research stage. Alright. That’s going to wrap up that question guys, let’s another one right now. Let’s go ahead and listen and I’ll give you my answer.

[00:24:32] Luke: Hey Scott, my name is Luke. Your podcast ruined my life. You show me how to escape my nine to five job and pursue my dreams, I like my job but I cannot concentrate on work. All I do is think about the coffee I drink could be wholesaled or if there’s a better way to recreate my sticky notes. Thank you for your dedication to this podcast, you’ve changed so many people’s lives including mine. I have a question for you, what is an an acceptable ROI for your private label product? Previously I did retail arbitrage and that’s still what I’m working in but I really think that I could increase my margins if I move into private label. Sincerely, husband of a very understanding wife.

[00:25:18] SV: Hey Luke, thank you so much for allowing me to ruin your life. I thought that was funny. Thank you so much for being, I guess, humorous, that was pretty cool. I get it too, if you are excited about something, I’ve been there, I can think all the way back to when I was working for my father’s company. Again, these entrepreneurial things just started to emerge and I would get an idea and then I would want to act on it. From there I couldn’t really focus on my work, even though I did, I got the job done but I just wasn't fully there and I get it.

It even happens today, if I see something that I feel like I could take a chance on or that I could capitalize on an opportunity, then it does distract you, I get it but now I guess I do also try to channel that. This way here it’s only going to benefit what I’m working on now, in this realm. I apologize for that but it sounds like you’re pretty excited. You’ve been doing retail arbitrage, that’s a good thing. Retail arbitrage for anyone just starting, I think is a great thing especially if you’re just learning, you want to learn the system and you want to get your feet wet and you don’t want to spend a ton of money to get started, I think it’s a great step in the right direction.

Are there going to be challenges? Of course but it’s a great way to list some products almost overnight in a sense because you can go and find some products launch it and have it there in a few days, you can get started relatively quickly. You can start raising some capital since you can reinvest that into your private labeling. Let’s talk real quick about the margins. Typically, I think we all try to shoot for 50%, 60% would be amazing but that’s not reality all the time. When I first started, I think I was doing close to 38 to 40%, I don’t think I got much over 40%, maybe 41 or 42% depending on the month. Okay.

Since this has all happened, as far as launching and getting up and running and having more than just one product, I’ve also had some products that started great and then they just started plummeting because I had competition and then the competition starts driving the price down. Now, I’m learning from that and I think that everyone else should as well. When you can have a product be differentiated, definitely take the time to do that. If you’re just starting, sometimes you just want to get a product up fast and figure if people start competing on price then they do, I’ll figure out the next move later, and that’s kind of what I did.

Right now, typically 25 to 35 %. Now, I still am okay with that. If you pay a dollar and you get a dollar twenty back, that’s pretty good, it’s not bad. But, it’s not something that I feel like over time is going to be what I want to do. I would say moving forward, you definitely want to look at margins that are 40% and higher and typically 50% is like that sweet spot. That’s what I would recommend. I’m still working towards the 50% margin. I’ve come close but I’ve also kind of went backwards a little bit in some of the products that I sell.

Working on increasing that, I actually got a product line that I’m going to be creating here pretty soon that will be at the 52, almost 60% margin so really excited about that. There’s my answer to that question, hopefully it’s been helpful. Keep doing it though man. Yeah, I would definitely say you’ve got an advantage because now you can look at what you’ve been selling on retail arbitrage and see if maybe you can tap into that market. Good luck, talk to you later.

Let’s listen to one more question and I’ll give you my answer.

[00:29:06] Dylan: Hey Scott, Dylan here, I’m calling from South East Asia, doing a bit of traveling and trying to work on my product listing. I have a couple of questions about the keywords and where you put them in the back end. I know you had an episode wit Karon about optimizing your listing and that’s why we use keywords and what not but as I’m looking at it, it looks like there’s a target audience that you can put stuff in, search terms, platinum keywords, style keywords, subject matter and other attributes. I’m kind of just confused on where to put each thing. Yeah, if you can help me out with that it would be great.

The target audience, I’m not sure if you’re supposed to put like adults, children, age groups or really what to put in there and I was kind of confused if you put the keywords and you want to be able to search for your product in under search terms or if you put them under the platinum keywords and if you would just double up on putting and them in search terms and in the platinum keywords.  I’m really not even sure what these style keywords section is. Yeah, if you could shed some light on that I’d really appreciate it.

I’d also like to thank you for your podcast, it’s great. I listen to it as much as I can, I’ve learned a lot from this. Thanks a lot Scott. Take care.

[00:30:35] SV: Hey Dylan, thank you so much for the question. Again, I love it because we’re digging more into keywords here and we just talked about that a few questions ago. Let’s go ahead and discuss this because it is pretty important. I do believe that the back end of your listing is pretty important when it comes to keywords. Now, what I will say is all of the above. Everything that you pretty much just said, you’re going to want to put in there as much information as you can, even if you don’t think that it’s going to benefit your listing, that’s what I do. Okay.

Search terms, that’s probably one of the most important. Now, depending on the category that you’re in, this may be different. Okay. Right now, most of us have five fields and it says one character minimum in length and a one thousand characters maximum in length. If you’re putting in garlic press, you’re going to want to put garlic space press and then from there you’re going to want to hit the spacebar and then go ahead and put your next word in or keywords. Okay. You don’t need to put commas in there, you just need to space them and you want to put as many… You want to fill them in all of the search terms. Okay.

Now, your platinum keywords, again, I don’t believe that this has any effect, but it’s a field there. If you have the option to fill it then fill it. Okay. Now, I wouldn’t use those keywords there as my main keywords but I would definitely put in there, it can’t hurt. Some of you have an account that doesn’t have that opened up, I think it’s a grandfathered in depending on how old your account was and also for other types of sellers. Right now, if it is not grayed out where you can add something, add something in, maybe it’s going to be those random keywords that you found in a Google search that you did, that you weren't going to include, maybe just throw them in there.

Moving on to the subject matter, what is the product’s subject, what is the product about? Again, give them information. What is the product subject? What is the product about? Tell exactly what it is. Like I said, if you have a place to put in information that can be useful, put it in there, don’t skip it. Again, I’m going to start off with saying that under the keywords tab where it says search terms, that is the one I’d use my most important keywords. Other than that, I would just fill in the blanks with the rest. Okay.

Other attributes, what are additional attributes of the product? Example would be antique, cordless, waterproof, whatever it is, put in there that it could also be triggered for when someone is searching or when they want to relate it to that. Again, this can help also with your pay-per-click. Alright. Now, target audience, for whom is the product intended? That’s what they’re asking. Example, is it for teens, toddlers, cats, adults, kids, whatever, put it in there. Whatever they give you space for, put something in there, that is my advice. Okay.

[00:33:45] SV: Can I say that that’s going to help you? No. can I say it’s going to hurt you? No, but I do believe that if it’s there it could potentially, I’m using air quotes, it could potentially help you so why not take the time to put that in there. Alright. That is pretty much the back end for in the keywords tab itself. Alright. I would definitely recommend doing that, I don’t think it’s going to hurt you, I think it can only help you if at all, but I would definitely, definitely put that in there. Hopefully this has helped you, this has helped everyone else listening that might have had the same question, hopefully.

I did want to remind you guys though if you guys wanted to learn more about what we talked about on those two episodes with Karon Thackston  about optimizing your listings, that was episode 155, so theamazingseller.com/155 and then also 86, so that would be theamazingseller.com/86. Each of those we dig into optimizing your listing. The first one, number 86 that is, that was straight up how to optimize your listing for more sales and then 155 was an update on some new features that they’ve included but also some restrictions that they’ve included as well. We really dive into the updates and just some really good discussion on optimization on those two.

Again, I’ll leave all of these links in the show notes, but definitely check those out. All of the tools that I also mentioned, they’ll be in the show notes, you can always head over to the resources page as well on the blog. That is it. It feels like this episode was a little bit longer than normal but I didn’t want to leave anything out. We covered a ton and a lot of resources that I included as well. If you want all of the transcripts to this, everything that is in writing that I talked about, everything is transcribed that is, you can head over to this episode and download those or just read them right on the blog. Again, that is episode 184, so theamazingseller.com/184.

If you don’t want to have to think about all those other links I just gave you, just go to 184, it’ll all be there for you. Alright. I want to remind you guys, if you want to ask me a question and have it aired on an upcoming show, definitely, definitely head over to the blog and submit your question via voicemail. Just say your first name and a short question or a brief question and I’ll do my best to answer it on an upcoming show. I love hearing from you guys. Alright. That’s theamazingseller.com/ask.

Alright guys, that is officially going to wrap up this session of Ask Scott. I want to say again, thank you so much for taking time out of your day to listen, it means so much to me to know that you guys are listening and also to hear your voice on these sessions so keep them coming.

Alright guys, that’s it, that’s going to wrap it up. Once again remember, I’m here for you, I believe in you, I’m rooting for you. Let’s say it together, what do we have to do? Take action. Have an awesome, amazing day and I’ll see you right back here in the next episode.

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