Wouldn’t it be great to have experienced advice every step of the way as you launch your business? What if that “mentor” was willing to answer your questions every single week to help you on your business journey? That’s exactly what every Friday’s episode of The Amazing Seller is – it’s Scott Voelker’s Q&A with listeners where you get to ask your questions about private label sales and Scott gives his answers.Today’s episode has great questions and Scott’s seasoned answers – and you’re sure to get lots of value from what you hear, so be sure to listen!
Is a $5 profit per unit worth pursuing?
A listener from Australia is just getting into the Amazon Private Label sales world and has been using Jungle Scout (affiliate) to research his first product. He’s found one that meets all of the criteria that Scott typically recommends but isn’t sure if the pricing is viable. Every seller at this point is only selling at $10 which would only allow him $5 profit per unit. He’s curious if that is enough profit and if Scott would take the leap. You might be surprised by Scott’s response on this one, so be sure you listen to get the insights he shares.
Which is more important – seller feedback or product feedback?
A listener asks whether or not he should be asking his customers to leave feedback on his seller account or to leave reviews on his actual products. It can be a confusing thing because you need both in order to convince the Amazon search algorithm that you are both a reputable seller who is selling valuable products. On this episode Scott’s going to answer the question by giving a few different approaches that he’s seen work to garner both seller feedback and product reviews. You’ll get lots of good ideas from Scott’s response to this great question.
I see two types of Pay per Click ads (at the top and at the side). Is there a way for me to choose which I want to use?
Amazon has created an ingenious service in their promotional to all. Using pay-per-click you can run ads for your product to place them with in plain sight of people searching for the keywords you were trying to rank for. For new sellers this is one of the best ways to begin getting sales, which in turn will help you rank organically for the keywords you are pursuing. On this episode Scott talks about the placement of those pay-per-click ads and gives you some strategies you can use to maximize the use of PPC. You'll want to hear his insights on this difficult part of the Amazon private label process.
The best way to rank for a specific keyword.
If you are not able to get your private label products to rank for your preferred keywords, you will not make any sales. But the best way to rank for your targeted keywords is by selling your products. How do you get out of that catch-22? You do it by promotions and giveaways that enable you to make sales in spite of the lack of organic ranking. That is the best way to start ranking for the keywords you're targeting. On this episode Scott is going to cover this issue in depth and give you some strategies to approach your promotions and giveaways successfully. You won't want to miss this one.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to the podcast!
- [1:14] How you can connect with Scott’s Periscope sessions
- [2:15] Scott’s experience with SnapChat
- [4:44] How you can get involved in the TAS Facebook group.
- [7:02] QUESTION ONE: Is a $5 profit per unit worth pursuing?
- [15:40] QUESTION TWO: Which should I ask for, seller feedback or product feedback?
- [21:36] QUESTION THREE: I see two types of sponsored ads (top and side). Is there a way to choose which I want to pay for?
- [31:27] Get your Free Private Label Course to learn how to find and launch a product over the next 10 days.
TRANSCRIPT TAS 187
TAS 187 : Ask Scott Session #54 – Your Amazon FBA Questions
[00:00:03] SV: Well hey, hey what’s up everyone, welcome back to another episode of The Amazing Seller podcast. This is episode number 187 and session number 54 of Ask Scott. This is where I answer your questions here on the podcast. All you have to do for me to answer your question is head over to theamazingseller.com/ask and you can leave a detailed voicemail there, just leave your…
[read more=”Read full transcript…” less=”Read less”]
…first name and a brief question and then I’ll do my best to air it on an upcoming show.
Now you guys that have been listening for a very long time know that this is like one of the highlights of my week, I love listening to the listener questions and then just being able to connect and being able to interact with you by listening to this message and then answering it almost as if we were in that coffee shop that you guys hear me talk about so often. Right. Now if you guys are brand new and you’re listening to me and you’re like who the heck is this guy and why is he so fired up? Let me just say that I just get fired up to be able to sit down and talk about this stuff.
I recently was in South Carolina or actually North Carolina and South Carolina. I was able to meet with about five people in a coffee shop and we were doing just this and it was awesome. When I get to do this on a weekly basis it just really does get me fired up but I’m pretty much fired up all the time anyway. Now let me also talk about a couple of things that I’ve been kind of playing around with, all right. For those of you that are long-time listeners, I’m talking about before the podcast was even created.
We started the Facebook group with no one in it and now we’re up over 25,000 people and I’m doing these periscopes and at any given time we can have 300-400 people on at a time and I love connecting and interacting and it’s becoming a little bit harder but with the social media channels it’s making it easier. That’s why I love doing the periscopes, which Periscope is kind of like an extension of the Ask Scott in a sense so if you guys are brand new and you haven’t watched any of the periscopes yet you can do that by heading over to theamazingseller.com/scope or you can just go to the Periscope, download the app, periscope.tv that is and then just search for me @ScottVoelker and you’ll find me and then from there whenever I do a periscope then you can actually watch or you can be notified and all that stuff.
I got to give you guys a little bit of a story, tell you guys a little bit of a story that is. I was sitting there Easter day and I was talking to my son and he’s talking about Snapchat. I’ve been hearing this Snapchat thing for a very long time and I’ve just been ignoring it, all right. I really wanted to understand like what’s the value in it and was it just for kids and he soon shared with me that it’s not just for kids, that it’s a great medium, a great platform for people that just want to be able to connect and show a little bit more behind the scenes and a little bit more inside of that person’s life.
[00:02:48] SV: I said, “You know what? I’m going to go ahead and I’m going to try this thing and I’m going to see if I can get my head wrapped around it.” So I have and I’ve started to do these snaps as they call them and it’s really just going to be another form, another way for me to be able to connect with you. If you are interested in following me on Snapchat, you have to download the app and then once you do, search for me @ScottVoelker1 so that’s @ScottVoelker1 and you’ll find me on there.
I’m going to probably be a little bit goofier there. I’m going to probably share with you some rants that I wouldn’t necessarily share anywhere else because they’re only ten seconds long or they can just be an image. It’s a great way for me to kind of like take these little snapshots of my day or of my rants and then I can just put them there. They’re only good for 24 hours, I won’t be recording them so it’s only going to be there and I’ll also be able to give you guys a little bit more like lessons but quick lessons of what I’ve learned, what I’m doing, what I’m struggling with, what I’m trying to overcome, all of that stuff will be happening inside of this because it’s easy. The only way I was going to do it is if it was easy. Just like Periscope, Periscopes are really fun because all you do, is you literally download the app, you have it on your phone, you hit record or start broadcasting and boom, you’re off to the races and people just start connecting and you have that real live interaction.
I love doing that stuff because it does connect me with you and it’s almost like we’re sitting in that room together and that’s what I love and that’s why I love the Ask Scott session which this is here. All right, so that’s what’s happening ,a little bit of a back story there of how it always kind of starting to come to these different platforms but we’re going to play around with them, we’re going to see what happens. If you guys enjoy them, let me know. If you do go on Snapchat, definitely, definitely, send me a snap.
If you’re on there you can send me a snap. Tell me what the podcast is doing for you or what you like about it, what you don’t like about it, let me know. I’d love to hear from you, so definitely do that all right and I’ll respond. Okay, now before we jump into today’s questions which I’m really, really excited about, there are some good questions here guys by the way and keep them coming, I did want to acknowledge the Facebook group. Like I said, we’re up over 25,000 people in there which is awesome, what I want you guys to do as well, I want you to be part of that group if you aren’t already.
If you are, I still want you to do this. I want you to go into the Facebook group, okay. Oh well, I should probably tell you guys the address if you guys are not long time listeners and you don’t know the address or if you’re not connected there in that community which is a wealth of information and a great community, theamazingseller.com/fb you’ll get approved once you request. You just have to accept the request and we’ll go ahead and get a moderator to approve you.
[00:05:35] SV: Then what I want you to do though is I want you to tag me, just go ahead and type in Scott Voelker, it will come up and then just tag me and then I want you to let me know, what’s the one thing that you love about the podcast. I want you to tell me what is the one thing that you love about it, if you want to also tell me how long you’ve been a listener that would be cool too. This way here I’ll be notified and I’ll see that and I would love to hear from you. Okay. Definitely do that inside of the Facebook group, the TAS Facebook group that would be awesome.
One last thing about the Facebook group. There is a wealth of information there like I'd said, if you search the box there, there’s like a little search box, if you search in that box for whatever you’re struggling with or a question that you have you’re probably going to find the answer because there’s going to be answers that have been already talked about or questions that have already been talked about that now are there. You can’t just find them because there’s so much information, so just go in the search field, okay, there’s a little search box there on Facebook in the community and then just type in your question. If you’re looking for product research or if you’re looking for Amazon Pay Per Click, just type that it in there and you’ll find all of the threads that have been talked about about that discussion. You can even get more granular if you want to so definitely use that resource free, all right? Just do that.
Okay. I think I’ve rambled long enough here, I wanted to talk about the Snapchat thing, the Periscope thing, these are just different ways for me to connect with you and I do want to connect with you so I just thought that I’d share them and yeah, I’m going to stop talking now. Let’s go ahead and listen to the first question and I’ll give you my answer.
[ASK SCOTT SESSION]
[00:07:07] DAVID: Hi Scott, David from Ireland here and thanks a mill for putting all the information out there that you have so far and I’m loving the podcast and my girlfriend on the other hand is not loving them so much because she’s now competing for my attention with some guy named Scott but I’m very appreciative for them. I’ve just started out, I’m still picking my first product and I’ve been using Jungle Scout and I found a product that I think might be good one to start with. It meets all the criteria you list in your podcast. It’s small, lightweight, easy to source and the sales, the top ten sellers would be selling in excess of 3,000 units it would appear. Actually there’s not even ten sellers it’s probably around seven or eight who are selling this particular product.
After all these sellers, the top few have reviews in the hundreds and then after that they drop down to below the 50 review mark. There’s one particular seller who I’ve been tracking, who has reviews between 40 and 50 and that’s where I feel I could start in. He’s selling between 20 to 30 units a day. Now the problem with the product is that it’s selling for around the $10 mark which I know is below what you would suggest. It doesn’t seem to be a race to the bottom with this product, all the sellers seem to be selling around $9, $10. Now as regards to selling multipacks sort of the products to bring the price up, some of the sellers are already selling multipacks and it’s for a similar price.
I guess, I’m just wondering, is this a product I should avoid because it’s only giving me a net of about $5 per unit sold, obviously is something that you think still could be a viable product. I’d love to get your thoughts on this Scott, thanks a million, keep doing what you’re doing.
[00:09:17] SV: Hey David from Ireland, what’s up man? Thank you so much for the question, all the way from Ireland, I love it that we’re global all over the place, this is great. Thank you so much but yeah let’s dig into this a little bit. A lot of people out there are saying like, “Scott, you know since your podcast and since other people are talking about this private label thing and this Amazon thing, it’s just becoming harder and harder to get started.”
You know what? You may be right. I’ll say you know what maybe you’re right. Okay. I don’t necessarily think that there’s not products that you can find out there but whenever you get awareness whether I did it or someone else did it, there’s always going to be awareness when something starts to work, right? Does that mean that there’s no opportunity? Absolutely not, okay.
Now when your prices are that low and your margins are that low, it does make it harder to get in the game because you have less upfront costs so it’s easier to get in the game. It sounds like you found a product that would be a great product to test with, right? Does that mean that’s going to be your only product? No. What I would probably think here, right off the bat is number one, I would want to look at the trends. I would want to see if this is a product that’s trending or is it a product that’s on an upward trend or is it one that’s going to kind of peak and then kind of go back down because it’s seasonal. I would want to look at that stuff first.
Number two, I would also then want to look at those bundles that you talk about or the multipacks, I’d like to see how many multipacks are selling and then that would give me another gauge if there’s a market for that. The other thing I would need to know is, this is just like, let’s call it our test product. This is we’re going to test on a small run, we can go ahead beyond, you say you’re only competing against like, some of them have only 40 reviews. I mean, gosh at that price point you can buy, let’s say 300-400 and then do a 100 giveaway and you can get yourself 40 or 50 reviews almost right?
That would be a great way to get started, you don’t have to have a huge upfront cost but I would want as that next part of this strategy of this plan, is to know that I had another product that I could then sell that would be on an upper end, at an upper price, so this way here, I know that this is just like the gateway, this is kind of like the way to get me started but then it’s going to lead me into other products that could potentially sell at a higher ticket price, higher amount and then that way there you can start looking at products that are selling for $25 or $50 or $75 or $100 right?
I’ll give you an example, there’s a product that I’m looking at right this second. It’s not in my particular brand, it’s in a partner of mine that I have now that we kind of work on the same brand together, we can kind of do a spinoff in that brand but I’m looking at this one item that sells between … There’s three different versions of it, it sells for, let’s see $100, it sells for $150 and it sells for just over $200 for these three different kinds and three different styles of this product but guess what? They also sell accessories around this particular product that sell for maybe 10 bucks, 15 bucks maybe 20 bucks. Right.
[00:12:40] SV: I know that I can either start with the high priced item or I can start with the lower priced item just to see if I can get some traction and then I’ll have kind of like the intel around that market and then I can launch that more expensive product or the other way around. There’s not really one way that this can be done, there’s multiple different ways. It really comes down to your comfort level, it comes down to your risk tolerance and some people would say, “ You know what Scott, I won’t even mess around with that product that he’s looking at. I just wouldn’t even bother with it.” And that’s okay that means there’s more opportunity for you.
Again, I know right now first hand, in my partner that I’m helping with his brand, he has a product that only sells for $10.99, he buys it for about a buck and a quarter, so he’s making a little bit of money on that. Does that mean that that’s going to be the ultimate product? No, but he got started, it’s bringing in sales right now, just the other day, he had 24 sales on two different SKUs. It’s working, it doesn’t mean that it’s going to be the end all it’s not going to be that but it is a gateway. For me personally, if those numbers look like that and you could create a similar product maybe with a different spin or maybe a different bundle or something like that then I would probably go for it myself personally.
Again, I can’t say that for sure because I don’t see your numbers, I don’t see the product, I don’t know. All I can say is that I don’t necessarily just say, “Oh it’s that low of a price, I’m not going to look at it.” I would have to look and then plan a little bit further ahead. Does it have other products that sell for more that I could potentially roll out in the future or could I start with those and then add this one later as an accessory? Hopefully, that made sense, I know I’m kind of rambling here a little bit and ranting here a little bit but I hear this a lot, I hear a lot of people saying,” It’s becoming harder and I probably shouldn’t even get started,” and you know what, that’s good news for us if that is you.
I hope it’s not but if it is that’s good news for us because it just means people are starting to get out of the game or they’re thinking that it’s too hard so I’m not going to get started. That’s going to happen all the time, people are saying right now that you can’t build an authority website and drive traffic there and get affiliates commissions. Those people that are thinking that, you know what, it makes it easier for the people that are doing it consistently and that are building out those sites because they’re going to make money at that if they stick with it. End of rant, let’s go ahead and listen to the next question and I’ll give you my answer.
You know what before we jump into that I did have this pulled up and I just went over to it when I was switching to the different screen. I had episode 173 pulled up, if you guys want to hear how this guy did it on a small budget on a low ticket price and he’s doing pretty well, it’s episode 173, his name is Joe, it’s a case study I did with him. He had no idea if it was going to work, he did it and he was able to make some money at it. Just another validation point that you can do it on a small budget and with a lower ticket price. You just have to find the right product, that’s 173, theamazingseller.com/173. All right, let’s listen to that next question.
[00:15:43] PETER: Good day Scott, Peter here from Australia, smashing through your podcast, they're really great stuff. I've implemented your email series I’m getting a lot of seller feedback now. The question is, should we be asking for seller feedback or product feedback? Just want to make sure which one is more important, I’ve got an excellent seller feedback score but not as many product reviews. Keep up the awesome work, my sales are up 400% in the last three months since listening to your podcast, really appreciate the great stuff.
[00:16:12] SV: Hey Peter, thank you so much for the question and again thank you for the accent, love it, I love it, I love it that you’re smashing through the episodes. You guys have heard of me in the past when I get the listeners standing there in their message through and they’re like, “I’m smashing through, I’m gobbling it up,” I love that, okay? Just shows that you guys are taking action and you’re consuming.
Now the other thing I want to say Peter is that it sounds like you’re consuming but then you’re also applying because 400% up since listening to the podcast, that’s like crazy and that is awesome and I want you to email me and let me know a little bit more details on that maybe we can get you on the show. We can talk about that because that’s pretty amazing. Anyway, let’s go ahead and answer your question.
What I would like to say is this. Feedback, and people that are brand new, feedback is really on your overall account right? Does that help your product listing, yes and no and I feel again, this is just my speculation. This doesn’t mean that I have any hard proof or evidence of this, other than it makes a lot of sense to me because Amazon treats our sellers account as our overall kind of like authority, how well we are doing as far as being a seller and all of that stuff.
Will they help us rank a little bit better or take care of us a little bit more if we are more seasoned, I think they will. It’s kind of like a website that is 2 days old and a website that is 5 years old. Google gives that 5-year-old website a little bit more love on that domain name. I feel that yes it is important but once you get to a certain point I don’t necessarily think you have to go and grab all the seller feedback before you grab the reviews.
Now, the reason why I’ve talked about this in the past is about why I go and get the feedback first and then I go get the review is because I want to make sure that I can filter that stuff. I might only do this, and I’m actually changing it up a little bit as we speak because once you kind of filter through and what I mean by filter through is, if you get a negative feedback and then in that feedback, they leave you a negative review, in a sense they talk about the product, Amazon will allow you to remove that feedback because it’s product related, they don’t want any product reviews on the feedback so you can notify them.
I’ve talked about that in the past. Now, does that mean that’s always going to be the case? No, but right now, from the time that I’m recording this, it does work so I still do that but once you figure out that your product is going to be well received and you’re not receiving these negative product reviews and you feel more confident then yes, you can go after the reviews and it sounds like that might be where you’re at. Then, because when you do kind of intercept the feedback first and you ask for the feedback first then you ask for the review, you are going to lose out on some reviews because not everyone’s going to do the feedback and then do a review.
[00:19:12] SV: If you can cut out the feedback and then just go directly for a review, you are going to increase your reviews but you have to do that with caution because if you’re brand new and you’re doing that and you start to go through that sequence, well what can happen then is you can start getting a large pile of negative reviews on that listing and those are not going to be removed unless that buyer goes in there and does it for you.
Sounds like in your situation or anyone that is listening in this situation, if you already have a pretty well-established seller feedback score then you might want to just start going for the reviews, especially if your product has already been verified that people are accepting it well because the thing is you may launch a product and not realize that there are certain things that you need to fix until after you get it into the people’s hands. If we can intercept that seller feedback and not have that go on our review that would be great, right?
Again, we’re not doing this to really game the system, we’re doing this so we can filter it so it doesn’t hurt us but then we can also learn from it. I did a whole episode back on, let me see here, I think it was episode 77, let me see here, yes, it was episode 77 and that one there we talked all about feedback and reviews and I talked to Chris Guthrie who he actually did it a little bit different in the beginning. He went after the reviews really hard and then he switched it around once he had some reviews and then he went after feedback and reviews. That was his strategy. We talk all about it on that episode. If you guys are interested in listening to that, go back and listen to episode 77, the link will be theamazingseller.com/77 or you can just go to the show notes to this episode, which this episode is episode 187, so the show notes to this episode will be let’s see, theamazingseller.com/187. I’ve got to think here.
That is the episode that we are on currently right now, that is the Ask Scott session number 54, so 187. You’ll find all the show notes and that link will be there for that episode as well. All right, so that’s what I would do Peter and it sounds like you’re doing very, very well so again, like I said, I would love to hear more about your story and possibly we can share it out with the TAS listeners out there and I think that everyone right here is like, “Yeah, “They’ve raised their hands like, “Yeah, we would love to hear your story.” That’s it, that’s going to wrap up that question, thanks for submitting it by the way. Let’s go ahead and listen to another question and I’ll give you my answer.
[00:21:40] GHASSAN: Hey Scott, this is Ghassan from Toronto, Canada. Thanks so much man for all your work. I can’t thank you enough, this has been by far the best podcast that I’ve been listening to and it’s a lot of information. I mean it’s just blowing my mind that this is all for free, so I can’t thank you enough. My question is about sponsored ads and I don’t believe that this has been covered before. Whenever we actually search for a product on Amazon, I can see that there’s two types of sponsored ads. There’s the one that’s showing just above the organic listings and there’s the one that’s showing on the side.
Now, from your experience is there a way for us to choose whether it’s going to be the one that is listed above the organic searches or to choose the one that is on the side. Which one is better for conversion? That’s pretty much it. I would like to know your thoughts about this, whether we can actually choose where to place our ads and which one has a, let’s say, a better conversion rate? Thanks so much man, keep up the good work and I hope to hear from you soon, take care bye.
[00:23:18] SV: Hey Ghassan, thank you so much for the question, all the way from Canada, love it. That is so awesome, thank you so much for the question, yeah let’s go ahead and dive into a little bit of the Pay Per Click discussion. Everyone loves to talk about Pay Per Click, I do I know that. Yeah, this is actually a great point and you’re right, I don’t think I have talked about this but it is something that I look at especially when I’m looking at a product. Now this doesn’t mean that I won’t look at a product if I don’t see paid ads and what he’s talking about is though Amazon pay Per Click ads, anyone that’s brand new, it’s the PPC, the Pay Per Click ads that we can run against our keywords for our products.
In most categories, you can run Pay Per Click, some are gated, some are not allowing any more, some aren’t even able to use Pay Per Click so most of them you can’t but some you can't. Let’s just say for example, that you’re looking at a product and then you type in that keyword, let’s say Garlic Press. If you type that in, you’re going to notice that there might be an ad at the top, there might be some ads on the side, then as you scroll down you might see some in the middle and then you might scroll all the way down and see some at the bottom. All right.
You are going to want to look at this just to see if people are running ads, that’s a good thing, it’s not a bad thing but also the one thing you have to keep in mind is that Amazon is always testing, so you may look one day at Garlic press and you might see that there’s a banner at the top and then the next day you might see that there’s no banner at the top it’s only on the side. They’re always testing placement that’s the beautiful thing about them is they’re always trying to find the best way to convert for traffic for those particular keywords.
They’re always doing these tests and you don’t really know about it but all you have to be aware of is that they’re running these tests and you can be benefiting from these but you bring up a great point because if we are looking for something let’s say Garlic press and we don’t see any ad at the top, we don’t see any side-banner ads and we only see something at the bottom. That’s not really good because we know that we can’t get on page one unless we rank for page one.
All right. If we want to rank for page one, we have to do some work to get there, we got to get sales through that keyword that’s how it works. Right. If we run Pay Per Click we can force ourselves there in a sense, if we have a good product, if we have a good amount of reviews and if we can convert someone to a buyer through that keyword, we know that we can start to rank for that keyword but if we can’t be displayed above the fold, we call that above the fold so if you land on a page and before you do any scrolling you can see your ad somewhere that’s above the fold.
The minute you scroll now we’re kind of below the fold and a lot of times people might not scroll, they might only look at the top whatever their browser or whatever their screen size is so they may only look at the top five or they may only look at the top ad or the right side of that ad because it has three or four ads being displayed. You do need to think about that stuff, now does that mean that you don’t go after a product if it doesn’t show ads but only on the bottom? No it doesn’t mean that because sometimes you can find a product that you don’t even need to really do a lot of Pay Per Click because it’s so obscure, it’s just not that competitive that you could just probably just show up on page one for getting some sales through a promotion and start showing up and you won’t have to run many ads at all.
[00:26:45] SV: That doesn’t mean that I would like to do that because I like the control of being able to run some ads, it just helps the process but you bring up a great point. If you are looking at a product that would be one thing that I would look at, I would say, “Okay, here’s the main keyword that people are searching for,” and anyone that is brand new and wants to know how you find that keyword. If you’re looking at your competitors, look at your top five competitors, look and see the common theme there of their titles, that will kind of give you an idea of what keywords they’re targeting and then you want to take that keyword and that keyword could be three, four words long, could be stainless steel garlic press.
Then if you search for that in Amazon, then you’re going to see the ads that are being displayed and that will give you a good idea of the competition. It will also show you what ads are being displayed, where they’re being displayed and again, you might want to also check that on different browsers or different computers because then sometimes you’re looking at it maybe at your place and then you might go over to your workplace and you may be on a different server because they’re delivering this from different places and all that complicated stuff because you’re not being fed the same ads that someone else is maybe. Bottom line is you do want to do that, that is one exercise I think that you could add to your product research to kind of see if there’s ads being run.
I don’t think that that would be something that I would say, “If I don’t see ads then I’m not going to advertise or I’m not going to go after that product.” That’s just means that it would be something that I would consider if I thought that it was going to be harder to rank for that keyword. This kind of happened in my partner’s second brand that we launched. It kind of happened and he had already picked a product, I didn’t really help him with that first product, I did a little bit but not a ton and then after the fact, we noticed that the ads were only being displayed on the bottom.
I’m like, “Hmm,” I started looking at this category and I started looking at the keyword and in that category and in that keyword search, that’s all that they were being displayed, it’s at the bottom of this page. It was becoming harder to get traction, we started getting some traction but that one there definitely is harder. Now when we released the next two, we did take that in consideration because we didn’t want to have a product that couldn’t be displayed on top and the bottom or on the side or even in the middle. If you can find one that also advertise in the middle, those are great because now they’re kind of like in the organic search in a sense and a lot of people don’t even realize that’s a sponsored ad. All right.
[00:29:08] SV: This is a great, great thing to add to your product research to also let you know that you’re going to be able to advertise this using Amazon Pay Per Click and like I’ve said before, if you guys are trying to rank for a keyword, the way that you’re going to rank for that keyword is to get sales through that keyword. An easy way to do it and I say easy way, it’s still going to cost you money, it’s going to be time, it’s going to be your consistency, it’s buying that keyword traffic, showing up on page one and then getting sales through that.
If you’re not having a good base of reviews to start, it might not be worth it right away because you’re not going to convert. If you get seen in your ads but you only have two reviews and everyone else has 500 reviews, you’re probably not going to convert that high. Okay so you may need to do that giveaway in order to get those reviews so you can convert. All right, I’m starting to go on a little bit of a tangent there. All right.
That is pretty much going to wrap up this session of Ask Scott, I wanted to thank everyone for submitting your questions, keep them coming. Again like I said, want to remind you, head over to theamazingseller.com/ask, leave a voicemail there, leave your first name and a short question. I’ll do my best to air it on the show, we have a bunch more in the queue and I want to keep getting them in because it allows me to continue to do the Ask Scott session and you guys know that I love, love, love doing it. Again I want to remind you this, that if you want more of the raw, kind of like everyday type stuff not every day, trying to do like every few days, is where I jump on periscope and I’ll answer questions live. If you’re on periscope and you have a question there, I’ll most likely answer it there like in real time. Definitely head over to periscope.tv search for @ScottVoelker you’ll find me. Go ahead and follow me and then you’ll get any notifications when I do a live feed there.
All right. Then again Snapchat, I’m going to go ahead and try to do some daily snaps, we’ll see how that goes but if you want to follow along over there definitely check out Snapchat. My username over there is ScottVoelker1 so @ScottVoelker1 you’ll find me and I’ll try to do some daily snaps there and I’m kind of looking forward to that. It seems pretty easy and it seems pretty cool, so I’m going to check it out.
[00:31:28] SV: Then the last, last thing that I want to bring up, if you guys are brand spanking new, I’m talking like newbie and you guys want like a crash course on how to get started selling on Amazon, on getting yourself just kind of like understanding the business model. I’ve created a free resource for you and you can find that by heading over to freeprivatelabelcourse.com, again that’s freeprivatelabelcourse.com. That is a ten-day email course that has videos, it has walk-throughs, all of that stuff, everything in between is there for you inside of that so definitely go check that out.
All right guys, that is going to wrap it up. I want to thank you guys, I really, really love the community that we’ve created here, all you TASers out there I look forward to meeting you whether it’s on periscope, whether it’s on Snapchat or whether it’s in Denver on our upcoming event or wherever it is. I really look forward to being able to meet you one day and shake hands and just talk business. All right.
That’s it, that’s going to wrap it up. Remember , I’m here for you, I believe in you and I’m rooting for you but you have to, you have to … Come on, say it with me, say it loud, say it proud, get pumped let’s go, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.
LINKS MENTIONED IN THIS EPISODE
- www.TheAmazingSeller.com/ask – How to ask your question
- www.TheAmazingSeller.com/Scope – Get involved on Periscope
- www.TheAmazingSeller.com/FB – get into the Facebook Group
- www.TheAmazingSeller.com/173 – Episode about a lower ticket price option.
- www.FreePrivateLabelCourse.com – Get your own 10 day course, for FREE!
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