There are so many things to learn when it comes to selling a private label product on Amazon. But you don’t have to learn it all from scratch, you’ve got a friend who’s been down the road a bit farther and is willing to help you get going and be a success. Scott Voelker publishes these Friday “Ask Scott” episodes to answer your Amazon private label sales questions. If you’d like to submit a question to Scott for one of these Friday Q&A episodes, you can find out how to do that on this episode.
PPC issues: Balancing inventory and income to get the right amount of sales.
A caller for this episode of the Ask Scott podcast episode, the seller had a great problem that he needed some advice about. He is selling his first product at a rate of 30 sales per day. That’s a wonderful start. He gets most of his sales through Amazon Pay Per Click and has established a daily budget to ensure that he doesn’t spend more than his budget allows. The problem is that he’s selling so much of his product that he runs out of budget by early afternoon each day. He’s afraid to increase his PPC budget because he might run out of product. What would Scott do? You’ll get to hear his answer on this episode.
Launching a product that is not on Amazon, but self-created.
A listener called in to ask Scott about his situation, and it is a very unique idea. He and his wife have created a product of their own and would be able to source their product components from Alibaba in China. He’s curious what they should do because there is nothing on Amazon that is even close to it but they believe that it would sell very well. He’s curious about whether he should try to sell the product on Amazon or not? What would Scott do? As always, you’ll hear Scott’s response on this episode of the Amazing Seller Podcast.
Pay Per Click headaches and figuring out the problems.
When you first begin running pay per click to promote your Amazon products you need to start with broad match categories using the keywords that you are hoping your product will rank highly for. You let that run for around 7 to 10 days to discover which of those keywords are actually converting into sales. Once that happens, you should take the keywords that have gotten sales and put them into their own broad match campaign to put your entire budget toward those keywords that work. Once you do that for another 7 to 10 days, you’ll need to take the winners from that campaign and put them into an exact match campaign to crank up your sales on your most profitable keywords. You can learn a lot from this episode as Scott answers a question about Amazon PPC.
Have you gotten your basic education by receiving Scott’s free private label course?
What are you waiting for? Scott has created a free 10 day course to help beginners to the Amazon private label community learn how he’s gone about researching, buying, packaging, promoting, and selling his own private label products on Amazon. It includes everything you need to know to get started. If you want to learn how to build your own business the private label way, you need this free course. Nothing is held back so be sure you listen to this episode of the podcast to find out how you can get into the 10 day course.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to the episode!
- [0:25] How to ask your question for Scott to answer.
- [1:10] How to connect with the TAS Facebook community.
- [3:16] How to get into Scott’s free private label course.
- [4:23] QUESTION ONE: My PPC is running out of budget too early, what would you do given that I’m working with limited inventory?
- [12:07] QUESTION TWO: My wife and I have invented a product and want to know if we should try to sell it on Amazon.
- [22:25] QUESTION THREE: My PPC “phrase match” is causing my ACOS to go up too high. Can you give me some advice on what I’ve done wrong.
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TRANSCRIPT TAS 220
TAS 220 : Ask Scott Session #65 – Your Amazon FBA Questions
[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone. Welcome back to another episode of The Amazing Seller Podcast, this is episode number 220 and session number 65 of Ask Scott. This is where I answer your questions here on the podcast, I almost said live, but it is live. I’m live right now which is not live maybe when you’re listening to this but you get what I’m saying. It’s me answering your questions that you submit via voicemail. You can always submit a question…
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Click Here to Download Transcript <<
…by heading over to theamazingseller.com/ask. Once again that’s the amazingseller.com/ask and do me a favour, leave you first name and then your brief question and then we can go ahead and give you a personalised shout out because that’s what I’d love to do. You guys hear me say this every single time that I do one of these sessions.
I can’t believe it, it’s been 65 sessions of Ask Scott. That’s just insane but it’s because you guys keep submitting questions and I love it. That just shows that we are you know we’re growing. We’re growing as a community and a lot of you are out there taking action so that’s really, really cool. I do want to remind you that if you’re not part of the TAS community inside of the Facebook community that is, you can always head over to theamazingseller.com/fb and you can request to join there. Usually in a few hours you can be accepted and then from there you can learn from everyone else that’s inside that community. You guys have heard me talk about how powerful it is to be not just in the same room with people which that’s very powerful but just being surrounded with people in other communities that are actively doing what you’re doing.
Just by you listening to this podcast is always feeding your brain with new ideas that could trigger something that could be like, “wow, you know what, I’m going to try that” or “wow that happened to me too.” So you get to feed your mind and your thoughts with more details about what you’re currently doing, if that makes sense.
[00:02:06] Scott: I think the more that we can, not just learn because I’m not just a big believer in just learning. I think we all should just learn but then we need to implement. Then you need to actually do something to see what the results could be. It’s about consuming but it’s about doing as well. Definitely make sure when you do figure out something that you want to do, actually do it. That doesn’t mean that you have to jump in full board, you don’t have to go in and risk all of your savings. No, we’re not saying that. We’re saying just do one small thing so you can get started. If that’s product research, get started on product research. If it’s contacting your suppliers, contact your suppliers. If it’s reaching out about liability insurance then reach out about liability insurance.
Whatever it is that you’re at in the journey that’s the thing that you need to start taking those small steps towards. So I don’t know how I even started talking about that but you guys get what I‘m saying right? Small little things that we can do can turn into big things and we don’t want to just sit here and consume information. We want to actually implement from doing. Again, inside the community you get a lot of people there that are actually doing it so it helps motivate and inspire you to do things as well. The other thing I should remind you if you guys are brand new to the podcast first I just want to welcome you and say thank you so much for tuning in. There is a free resource that I have available for you. If you want to get caught up to speed really quickly, actually in ten days, you can be caught up as far as what it’s going to take to get a product launched on Amazon.
I created a free resource, a ten day email course and you can find that by heading over to freeprivatelabelcourse.com. You can register for that and you’ll get that over the course of ten days. There’s videos, there’s me actually walking you through the entire process and I should remind you that if you guys want to check out the show notes or the transcripts to this episode or any other episode that is, this particular episode is at theamazingseller.com/220.
[00:04:00] Scott: Alright guys, I am super excited to answer these next questions. I’ve actually got three solid questions that I’m going to address today and I’m really excited to dive in there. Again if you guys have a question that you want answered on the show please submit them and I’ll go ahead and do my best to air them on the show. What do you say guys? Let’s get started, let’s go ahead and listen to today’s first question and I’ll give you my answer.
[Q&A SESSION]
[00:04:25] John: Hey hey what’s up Scott. This is John from New Hampshire. Love you Scott. Let’s call you my Amazon pastor leading me to the Promised Land flowing with milk and honey, amen. My situation is I’ve been on Amazon for about a year really enjoying it. Love the adventure, love the challenge. Currently selling a product that’s doing about 30 units a day. My PPC is running out of budget around 2 PM, 3 PM. My A-cost is between 20% and 30%. It’s doing really well and I’m looking at this and going, “Man I could put more money into my budget and make more sales which increases my ranking.”
If you didn’t have any inventory and budget issues would you just go for it? Would you just keep increasing until you’ve milked it for all its worth? That’s not my situation but I was just curious about what you would do typically. Then my question is with the limited inventory I have and the limited budget that I’m working with currently would you suggest staying steady and making sure that you have inventory and making sure that your budget is staying solid so that you can increase your business? Or, do you increase your budget for your PPC which makes you run out of inventory quicker and it may shrink your budget just a little bit so that you can’t necessarily start digging into new products immediately but you get the keywords increasing, which brings more sales.
I’m curious what your thoughts are and how you’d go about it so I hope it’s a good question and look forward to hearing from you. Thank you.
[00:06:35] Scott: Hey hey John thanks so much for the question and thanks for the milk and honey, you know what I’m saying, right? That was cool. Yes, you’ve got a pretty interesting situation and I think a lot of people listening would love to have that situation including myself. You’re telling me that you’re running out of budget early in the day and if you kept that budget running that you could keep making more sales. So if I put a dollar in I get two dollars out or three dollars out. I mean that’s a dream come true if we can make that happen. The other thing that’s going to happen is then you’re going to start organically ranking for keywords and then your pay per click if you can even keep that going it’s profitable. Then you’re organically getting sales that’s like the best of both worlds because a lot of times a pay per click is to help us drive sales so we can start ranking for our keywords so we can start ranking organically. Personally it sounds like you have an inventory issue or a question of how much inventory do you want to have on hand.
That’s really what it comes down to and that can be scary because right now if things are running really well and you’re like, “This is cool.” If I just keep giving pay per click money it’s going to keep the sales coming. It’s going to help me rank and then life is good. What if I go and order 5,000 units or 10,000 units and then all of a sudden Amazon takes my legs out? Now all of those sales that I was relying on through Amazon I’m going to have a hard time getting rid of those things. It might take me three years to get rid of those things. That’s where you got to have that balance. You got to have your own risk tolerance of as far as what you feel comfortable doing. I don’t think there’s a right or wrong answer there but what I would say is that once you get the opportunity to start taking some of the money that you’re earning and rolling that into an external funnel which we talked about in episode 219 just recently and 218 I think we talked about it as well.
[00:08:32] Scott: That’s really like the next thing because here’s the deal. If for some reason something happened to Amazon and you have all those pieces of inventory, you’re able to still sell them on your external channel as long as you can get external traffic. That would be my only question there. What I would probably do is I would try to scale it. Not like all at once, I would try to say okay let me because the other thing that can happen too is if you add more money to your budget it may again give you more traffic. That doesn’t mean necessarily that all that additional traffic is going to convert. You have to do that slowly.
So let’s say for example right now you are spending $100 a day. Well, let’s say for example you want to bring it up to $250 a day. You do that and you do get maybe some additional sales but then also you might see that your conversion might go down. You do worse as far as the spending. It doesn’t necessarily mean you’re going to spend money and you’re going to make more money. Hopefully that happens and it continues to happen it probably will by the sounds of it but you have to still test that slowly by increasing that number. Then the other thing is that okay, how much inventory do you have right now?
How much you are capable of buying more of? If you can buy more inventory and I say this at a slower pace but if you’re shipping it by boat it’s going to three month turn around. If you’re shipping it by air you might be in a better situation to get every 30 days and then you can predict or project what the 30 day run is going to be. Maybe if you’re ordering a 1,000 now you might then want to say let me try ordering 2,000. That way there you’re inching your way up versus saying I’m just going to go for it and order 15,000 units. I guess what I’m saying is I would try to dial that up and try to see if I can keep bringing that budget up and continue to increase my sales.
[00:10:34] Scott: Now the problem that you’re saying is you’re going to run out of inventory. Is it better to stay steady? Well yes it is because you don’t really want to run out of inventory but I got a feeling that even if you ran out of inventory and then you get inventory back in and you turn on your pay-per-click, you’re probably going to get back up and running again. I can’t say for sure. I mean that’s always a risk that we take. What you might want to do is just play around with what you’re doing right now to keep the inventory in, order a larger amount maybe an extra 500 or 1,000 pieces depending on how much your product costs. I don’t even know those details. I’m assuming it’s something that you can afford at a lower price. If you’re selling a higher ticket price something that’s $60 and it cost you $20 or $30 you might only want to order an extra 100 units.
It really depends on your situation but I would probably start by number one having more inventory on hand. Then starting to scale up the pay per click until I see that my numbers weren’t making sense anymore. Then you’re also going to see that you’re also going to start ranking more organically. Then your sales will increase automatically there as well. That is the path that I would go down with your current situation. Hopefully this has helped you. Again John thank you so much for being a listener and congratulations on the 30 sales a day. The other thing I would also like to add to this is I would probably start thinking about that second product or third product. I would start building it out so you’re not just relying on that one product. Just a little side note there for you. Start doing that like ASAP. That’s the one thing I definitely would be looking into as well. Alright let’s go ahead and listen to the next question and I’ll give you my answer.
[00:12:11] Tony: Hi Scott this is Tony from San Diego. I’m a fairly new listener to your podcast, came across it a couple of months ago. Love what I hear. It actually has inspired me to get started on this Amazon thing but my question is surrounding a launch of a new product and it’s actually something probably different from what you normally get simply because what I want to launch as a new product is actually not found on Amazon. It’s actually an invention that my wife and I have come up with. To be completely honest with you we actually were inspired by this idea through something we found, actually my wife found, on Pinterest. When we did a Google search on this item we found that it’s not something that you can really buy.
The only thing you find is how to make it on Pinterest. When we do a search on Amazon it’s not on there. When you search like a relevant keyword or something it’s not on there. Anyways essentially we made the product and after using it for a while we’ve made improvements on it. We have some different things we did to it. Essentially it’s a brand new product more or less an invention. A little bit about the product itself, it’s actually a kit of different things put together which means you can also not only sell the kit itself but also there’s accessories that go along with it. It’s not just one item you would be able to sell multiple items, add-on items that type of stuff. After doing a little bit of research we think that the starter kit would sell for around 60 to 70 bucks.
After doing a search on Alibaba and just adding up what the wholesale price would be just for the pieces to make it we think it’ll cost us about $30 so to make it and get it here to the States and then again sell it for 60 or 70 bucks. We want to launch it on Amazon first because we think that’s a great opportunity just to get some buyers. Like I said the product’s not on Amazon, there’s not really much things that are similar to it and so it would be something brand new. Anyways, my question is surrounding what your thought process is on doing something like this. Is it something that you would actually follow through and do or would you stick to what you basically teach already is just more or less finding a product that’s already sold on Amazon. Making a tweak to it and then selling it. That’s more or less my question. Look forward to hearing this answered on a future podcast and hope everything’s going well.
[00:15:16] Scott: Hey Tony thank you so much for the question and being a listener, a new listener that is, past few months. Awesome thank you so much for listening. Yeah you’ve got a pretty interesting situation here. Normally I don’t say take an invention and put it up on Amazon because there’s a lot of work that has to go into that invention. There’s a lot of things that have to be done to get that product made and then you’re risking if it’s even going to sell. It’s kind of risky but from what I’m gathering, from what you’re saying is you’re kind of building this custom kit that is a bunch of parts that might already be made but you’re putting that together to solve a certain problem or help with a certain thing. It’s a little bit different.
We’re not starting creating our own mould or our own design or having something that’s completely done from scratch. That’s a little bit different. The other thing that you said that was going to cost you about $20, $30 to make this kit and that right there again it’s a little expensive to experiment with but depending on how many you can have made I would probably, myself personally, I would probably do a test run. I would put something up, I would go ahead through the whole process that we talk about as far as the launch goes. I don’t necessarily think that I would have to give away a ton of units because especially it’s a higher ticketed price so you might only want to give away a few just to get some reviews coming in.
There’s probably, I’m assuming this here, if it’s a kit for something, there’s probably a certain thing that surrounds this market that you’re going after. Those are going to be the keywords that you’re going to be targeting so this way here when someone’s looking for the certain thing they’re going to see your item and then that’s going to get their interest. Your idea isn’t probably a brand new concept. Let’s just say that your kit is for people that are doing a certain craft or whatever, I don’t know what it is, but let’s just say it is.
[00:17:21] Scott: Well there’s a certain name for that craft and then you would go and target that and then your product would be showing up for those people that are looking for that other thing and then that would catch their attention. That’s how you would have to go at that and then that would be a test to see if it’s going to work. The other thing to do that you could do is if you ordered a really small quantity and maybe you fulfil them by merchant you don’t fulfil them by Amazon and then you can turn on some pay per click. Then you can go ahead and see what kind of impressions you’re getting, what kind of clicks you’re getting and that type of stuff. Like I said it’s going to be hard to say until you actually get a product to market. That’s why if you have to buy a certain number of these units and they’re going to cost you 30 bucks a piece and you’re going to sell them for 60, that’s great and all but you’re FBA fees are going to be higher because they’re taking a percentage of the entire sale and all of that stuff.
In the beginning if you did fulfil by merchant you might have a less expense but you’re also not going to get the push that you would with prime members and all that stuff because it’s merchant fulfilled so that’s something to think about. The other thing to think about is let’s say that your item is costing you $30 to produce and you’re going to sell it for 60 or 70. Eventually if we order enough can we get that cost down to $20 and then that’s going to make more sense to fulfil by Amazon because we have to make sure our margins are right especially on an item like that too. If you get a return well that a pretty big expense that you’re going to swallow if they return that item. Something else to think about when you’re doing more expensive products.
I would say that it’s something that I would probably test I would do that if I didn’t have to go and spend a ton of money on a large run. If I could test it out with 50 units or 100 units to put it together that might be an option. The other thing that I would be considering is what other products would be sold in alignment with this particular kit or this particular bundle of products that help with another thing.
[00:19:24] Scott: You mentioned variations I think that’s another thing that you could do. You could break this kit apart and sell them individually. Now instead of one listing you could have four or however many parts there are in there. That’s the other cool thing about that. I would also be thinking to myself, “Is this a market that is going to buy other products that this product is potentially helping them with?” Then you can maybe even private label those as not being more of a totally brand new concept. It’s going to lead people into that kit in a sense. Hopefully this makes sense. I don’t know the products so I can’t really say for sure. I’m trying to use examples that could pertain to your situation. I think that you get it.
It's a great idea but we don't have any proof of concept right now. The only way to get proof of concept is to get a product to market and if you're going to do that, then you have to get a product to market to see and you can do that just by using Amazon pay per click as well. The other thing you can do too is going to some Facebook groups that are in this market, into some groups or some Facebook fan pages and go in there and just ask people if this is something that they'd be interested in. Ask people. You can even run some Facebook ads to a page that explains this idea almost like a kick-starter in a sense and to see if this is something that people would want. Just another idea.
You've got to kind of be creative here but you also want to reduce the amount of risk that you could be taking on. If you guys have ever watched Shark Tank, you guys know that whenever someone comes in and they go, “I mortgaged my house, I borrowed one hundred thousand from my parents and this is going to be the next best thing,” and then they're like, “How much do you have in sales?” Then they are like, “Well this is just a prototype. We don't actually have one on market yet.” They're just like, “Why?” You need to have proof of concept before you go through and you invest all of that money and time into something that you just think is a great idea. We need to know that it's a great idea by people actually putting their hard earned money out there and buying it.
It's funny we just did that interview with Mike Jackness who sells coloring books and colored pencils and stuff for that market, for the adult coloring market and he was saying that he had a great idea for like a water colors.
[00:21:36] Scott: He was going to launch a water colored coloring book. Well he had an e-mail list and he asked the e-mail list like if they would want that and majority of them said, “No,” they wouldn't. So guess what, he didn't launch the coloring book for watercolors. He's not going to do that. Again you have to listen to the market and Amazon allows us to see what's already currently selling. Unfortunately you're not using the first to market but in this case you could test it just by doing a small run or you can go into Facebook fan pages or groups in your market and ask them if this is something that they would be interested in. Hopefully that's helped you or anyone else out there thinking about inventing their own product. I don't think it's a terrible idea but I do think that it's risky and you have to be able to go in there and reduce the amount of risk by testing and validating before you go through in and go for it 100%. Let's go ahead and listen to one more question and I'll give you my answer.
[00:22:31] Nigel: Hi Scott. This is Nigel from Vancouver Canada. Thank you so much for being so generous and sharing all your knowledge on this topic with us all around the world. I have a question about pay-per-click. I understand that phrase match was supposed to help lower ACOS. and be more cost effective with PPC. However, when I added my search term to phrase match, I notice that my ACOS went up to 172% compared to 24% when it was in broad match. I'm looking for some advice. If you can share to help me lower my A.C.O.S. A couple of ideas that I thought might be causing a problem, are one, is I put a fairly generic popular search term in phrase match such as garlic press and maybe that's why it's being overly expensive. Secondly maybe I need to let the campaign run a little bit longer. I've been running it for about three weeks. I've been selling online for about two months now after listening to your podcast and I appreciate all the help you've been giving us. Hope you can help shed some light on my topic. Thank you very much.
[00:23:51] Scott: Hey Nigel thank you so much for the question and yes pay-per-click, love it. We love paper click. I'm a huge fan as you guys know. You've heard me talk about it before and you'll hear me talk about it in the future. Amazon's sponsored ad platform allows us to get our product in front of customers on day one if we want to spend the money. Beautiful, beautiful thing. You bring up some good points. Now, number one, when you are starting your campaign you're usually starting it as an auto targeted campaign or you are doing a suggested keyword campaign or you're doing a manual campaign and yours may be manual and you're going to put it in as garlic press and you're going to run that as a broad match. When you do that it's going to not just show up for garlic press it’s going to show up for anything really related to garlic press and that could trigger that search.
The first thing that you're doing is you're going in after you've run that for 7 to 14 days. Something like that, you're going to look at the reports and you're going to see the actual search terms that people are searching for. That’s the only time that I would put a phrase match in there. Personally, it’s to see exactly what it is that people are searching for because a phrase match, anyone that's brand new, a phrase match means that garlic press would have to be in that search term. It would have to be in there not just garlic or not just press. Both of them together in that order would have to be there and then you could have something on the front of it or you could have something on the back of it.
The reason why your conversion probably went down is because that particular key word wasn't necessarily the one that was driving all of the impressions and clicks in sales. You have to look at the numbers of what actually was generating the sales. The only time that you're going to pull out keywords and put them into a phrase match is not the ones that you “think” that are the best keywords because it’s the main keyword. You want to want to use phrase for the ones that you know people have searched for, that have clicked on and then have purchased.
[00:25:53] Scott: That's when you move that into a phrase match. I would say I agree with you that the problem is you're probably too broad on that and it's not necessarily the one that is bringing you in all the sales. By doing that you're not allowing it to go outside of that particular one. That's why broad is so important especially in the discovery stage. If you guys or even you have not listened to the podcast I did with Chris Shaffer back in episode 119, we break that all down as far as like what broad match is, phrase match and then what exact match is, negative keywords and all that stuff. We actually go through that in that episode, that's Episode one 119 You can find that by heading over to theamazingseller.com/119 or you can go to the show notes to this which the show notes will be for this one will be at theamazingseller.com/220 and the transcripts and all that will be there as well.
I would definitely recommend going back on that and checking that out. The other thing you mention is maybe you didn’t let it go long enough. That's true but again how many keywords are in that campaign. Here's the thing, when you have a campaign and let's say you have five keywords in it and you're looking at your ACOS on that campaign, there could be two key words in that campaign that are performing really well and then you have other ones, that may be the next the other three, that are performing poor even though they might have performed better when they're in a broad. What you need to do then is look at the inside of that campaign. Look at those keywords and see the ones that are performing well, the ones that are performing well and then pausing the ones or putting in a negative keyword in that campaign. That way there that campaign isn't being brought down. The ACOS is not being brought down because of those keywords that aren't performing well. You really need to drill into that campaign.
I recently did this this exact thing on a product launch that we just did and I did exactly what I talk about in Episode 119. I ran an auto campaign and a suggested keyword campaign against the listing. We let it go for, I think it was 7 to 10 days.
[00:27:54] Scott: We then seen the keywords that were converting. The exact keywords that were converted by pulling a report and then from there, we moved them over into another campaign and then what I did, I did this a little bit different too. I didn't put that into a phrase match. I just put the ones that converted as a broad match into their own campaign. The budget was being focused on just those keywords. Now what I'm doing is I'm going to look at those numbers in another 7 to 10 days and see which ones have converted further and the exact keywords that are performing and then I’m going to move them into a phrase match and then start focusing that budget 100% on those and keeping an eye on the broad.
It's a process. You kind of have to kind of go through these different stages and you do have to let it run. A lot of people get panicking in the beginning. They’ll run an auto campaign or a suggested keyword campaign. They’ll let it run for three days they'll go, “Wow I got a ton of clicks but I got no sales.” That's because they didn't let it run its course. Amazon takes a while to report and also people could add something to a cart after the click but they don't finalize their order for three days. You have to give it time so I always look at it like, last weeks or month to date or last month. I’ll look at those. Usually it's going to be last week or last month that I look at and then this current month. You got to remember, if you're seeing this month or up to this month's date.
You're also getting maybe yesterday's numbers which is going to skew your overall month until it's finalized. I know it was kind of long winded but I talk about pay per click quite a lot and I like it and I'm still learning it myself so whatever I can do to bring that to all the TASers out there I'm going to do that. Anything I learn I'll bring it to the podcast whether it's good or bad. Hopefully that's helped you. I think again it's going to come down to you just really going in there and looking at the actual numbers and the keyword searches that are being done and then focusing in on that.
[00:29:53] Scott: That's going to wrap up this episode of the Ask Scott session number 65 that was. I just want you guys know. If you guys have any questions you want me to answer on an upcoming show head over to theamazingseller.com/ask and you can do that. Leave a voicemail. Leave your first name please and that would be awesome. The other thing that I would like to remind you, anyone that's brand new if you guys wanted to go through my free ten day course you can head over to freeprivatelabelcourse.com You'll register over there and then from there you'll get an email that will give you all the details on how to go through that ten day course and you'll basically get everything that it takes to get a product up and running on Amazon through those ten days and I'll show you exactly what I did and what others are doing as well.
Again that's freeprivatelabelcourse.com and just the last thing I'd like to say to is for all of you listeners out there I want to thank you guys again for hanging out with me on another Ask Scott session and then if you're listening to this on the day it airs, it's on a Friday so have an amazing weekend. If you're listening to this during the week have an awesome week and just to let you guys know too I really appreciate everyone that's sharing the podcast with people that they feel will get value from it. I really do appreciate that and if you guys are following me on periscope I really enjoy hanging out with you guys too and if you're not you can always follow me by heading over to periscope.tv/scottvoelker you'll find me there and I do random periscopes over there where we just kind of talking about things that are happening whether it's mindset, whether it's business stuff, whether it's life stuff. I'm just kind of over there having a good time with all of my periscope followers. Definitely check me out over there.
Guys that's it. That is going to wrap up this session. I want to again say thank you and remember that I'm here for you, I believe in you and I am rooting for you but you have to, you have to… Come on say it with me, say it loud and say it very, very proud today, please, “Take action.” Have an awesome amazing day and I'll see you right back here on the next episode. Peace.
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LINKS MENTIONED IN THIS EPISODE
- www.TheAmazingSeller.com/ask
- www.TheAmazingSeller.com/119 – episode on Pay Per Click
- www.Periscope.tv – Follow Scott @ScottVoelker
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After running my first auto-campaign for 2 weeks I was getting little/no impressions. I’ve since increased the bid and budget to 6 times the suggested ‘page 1 bid’ amount and now (after 4 days) seen a huge increase in impressions/clicks but no sales.
As there are no sales and no way concrete data as to what keywords I would be converting for, I am thinking it would be a better idea to create a Manual Campaign with primary keywords I suspect would convert. Would I do this by creating 4 separate manual campaign for 4 different keywords (each with their own budget/bid), or create ONE manual campaign with the 4 different keywords under Broad Match (and would this be all under the same Ad Group?
Hey Michelle, keep in mind that it takes up to 48 hours for sales data to be attributed to PPC. You may want to make sure you have a solid base of reviews, and go over your listing to make sure there isn’t anything that would help buyers get a better feel for the product.
As far as your manual campaign goes, you could create 1 campaign with 1 ad group, 1 campaign with 4 ad groups, or 4 campaigns. I would probably just create 1 campaign with 1 ad group for now, since you mentioned having 4 main keywords.