It’s time for you to get your Amazon private label questions answered from Scott Voelker, an experienced private label sales professional who is actively building his business both on and off Amazon every single day. You can submit your questions and hear others ask their real life PL questions and Scott will give his best suggestions, answers, and tips for how to resolve the problems that are presented. If you want to ask your own private label questions, listen to this episode to find out how you can!
Is it “legal” with Amazon to put my website URL on my product packaging?
One of the main ways you can build your Amazon private label business is to capture the email addresses of the people who purchase your products so that you can then remarket to them with discount offers, other product possibilities, and more. But how do you get the email addresses of your customers? One Amazon seller has the idea to put his website URL on his actual product packaging.But is that legal according to Amazon’s terms of service? On this episode Scott is going to answer the question from his own perspective. His take is interesting because the answer is not very clear in the Amazon terms of service.
I’ve ordered my first private label product but am starting to feel like the market is too crowded. Help!
If you’ve already got your products or they are on the way to you, that’s great. Way to take action! But sometimes you might start to second guess yourself while you’re waiting to receive your products. It’s not unusual for people in that situation to continue to check their niche and begin to feel that they chose the wrong product because the market is too crowded. If that’s you, what should you do? On this episode Scott fields that question and gives some hopeful answers to make the most of the products you already have. You won’t want to miss this one.
I’m considering the purchase of Jungle Scout Pro… can you help me understand the options?
Two of the best tools out there to help Amazon private label sellers make the most of their product research and listings is Jungle Scout – but it comes in two versions – the basic and PRO. What is the difference and how do they work together? Scott is personal friends with the creator of Jungle Scout and he has used both versions of the product. That means he’s got a very solid experience and opinion about the software and on this episode he shares the differences, similarities, and which you should get if you’re looking to get into Amazon sales.
Should I include multiple words in my search field to get exact match keywords set up?
There’s been mixed advice over the years about how to use the “search terms” field in the backend of your Amazon product listing. Some people have said that you should not repeat words in those fields while others say that it’s OK to repeat words to maximize the possibility of being found for long tail keywords. Which is right? On this episode Scott outlines what he’s heard on both sides of the argument and invites listeners to submit their split-test data regarding keywords so he can report on it to the rest of the TAS community. If you want to be part of this experiment, go to the contact page on the website and let Scott know!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:04] Scott’s introduction to the podcast!
- [1:20] How you can ask your own questions.
- [1:54] How to get into Scott’s free private label workshop.
- [2:46] QUESTION ONE: Am I allowed to put my website URL on the product packaging? And can I put an opt-in on that website?
- [9:42] QUESTION TWO: I’ve ordered 500 units of my product but I am beginning to think my market may be too crowded.
- [15:07] QUESTION THREE: I have some questions about Jungle Scout Pro pricing. Can you help me?
- [19:17] QUESTION FOUR: I’m a bit confused about the search term field in my Amazon backend. Should I repeat words to get exact phrase matching?
TRANSCRIPT TAS 229
TAS 229 : Ask Scott Session #68 – Your Amazon FBA Questions
[00:00:03] Scott: Well hey, hey what’s up everyone. Welcome back to another episode of The Amazing Seller Podcast, this is episode number 229 and session number 68 of Ask Scott. This is where I answer your questions here on the podcast and I do my best to give you my opinions, my answers and all that good stuff. You guys know like this is one of my favorite times…
[read more=”Read full transcript…” less=”Read less”]
…of the week. Well guess what, this I my first Ask Scott session being recorded in the new office. I’ve been playing around a little bit with the office space, I got to be honest. I’m been playing around with my recording software, it just didn’t sound right, my first couple of episodes that I just recorded.
I wanted to fine tune that. I’ve got a couple other components that are going to be added to this room to deaden the noise in this room. It’s weird how a room can make such a difference in your audio quality. Hopefully this sounds good and I’m looking forward to jumping into these questions. If you guys have a question that you want me to answer on an upcoming Ask Scott session, head over to theamazingseller.com/ask and you can do that. You can record your message there. You can also just type your question but I really would like it if you would record your message. I like hearing the people that I’m communicating with.
Now I know a lot of you have submitted questions and I haven’t gotten to them yet. I’m working on it, I’m working on it. I only do one of these sessions per week. I try to answer three to four questions and I’m going to continue to do that. Just hang tight I’m going to do my best to get to those questions. I want to also remind you that we have all the show notes for you, all the transcripts on these Ask Scott sessions as well. So you can always download them, read them on the blog. Head over to theamazingseller.com/229 to get this episode and this session. I did want to remind you again that if you’re brand new, I want to welcome you first off and say, “Hey what’s up thank you so much for stopping by,” or “Thank you for taking me on the run or on the car wherever you are I want to thank you so much.”
[00:02:09] Scott: I wanted to remind you that, well not even remind you because I haven’t told you yet, but if you’re brand new and you want to learn how to get your first product launched on Amazon, I’d love to invite you to an upcoming workshop where I break down the five phases to doing just that. You can attend one totally free by heading over to theamazingseller.com/workshop. You can register for an upcoming one there and I hang out there answer live Q and A, all that good stuff, say hallo, it’s really a lot of fun. Definitely go register for that if you haven’t done so already and I would love to see you there. Guys what do you say? Let’s dive in here. Let’s listen to the first question of the day and let me give you my first answer of the day. What do you say? That kind of rhymes too, okay let’s go ahead and begin what do you say?
[00:03:00] Peter: Hi Scott, big fan of your podcast here. Thank you so much for all those great tips, strategies and experience you give away for free. I really love the energy you’re showing in every episode. Maybe that wins over even more than valuable content. I am listening at least one episode everyday and I got to episode 15 so far. I guess I’ll have to skip to the new ones to hear the answer of my question though. My question’s regarding Amazon terms. To be more specific, am I allowed to put my website URL on the product packaging or product description? EPS can this URL lead to an opt in page so I can collect emails? I don’t know if Amazon really allows that, I guess they would prefer to keep their customers theirs.
Thus prohibiting what I have described above but scanned Amazon UK’s terms and conditions. Yes I’ll be selling in UK and I could not find anything related. To you Scott, what is a good way to get at least some of your Amazon customers to land on your website without violating Amazon’s terms? Maybe give away a free leaflet alongside the product with the URL and the website has a Facebook resource so get the visitor information and then can market them on Facebook, I don’t know. I’m really, really looking forward to your reply and I hope you haven’t ask for this question yet and if you have please don’t get mad at me. All the best to you Scott and keep up the amazing work, thank you.
[00:04:40] Scott: Hey Peter thank you so much for the question. It’s a good question and yes I have answered this one before but I’m going to answer it again and I’ll probably answer it again and again because I think it’s very important. We don’t really know what Amazon will allow us to do. We do know that they don’t want us deliberately going on their platform and having a customer be interested in our product by going to our listing and then putting a link somewhere in our listing so they can get a place to hover on our website so then we can start trying to get them to buy on our website. That’s common sense, they don’t want us to do that and I understand that.
I’ve said this all along, if you buy a TV from Sony or any other major brands or any other product for that matter and you buy their product, you’re going to get a lot of promotional material in there. You’re going to get a warranty application that you have to fill out. You might even go to a website to get a special bonus discount or any of that stuff. Yes I understand that Sony is Sony. They’re a big brand. They’re not going to get upset with them but honestly if you’re doing the same thing as far as giving the buyer a better experience. If you’re giving them something additional to their order, you’re not on there trying to get them to buy that item on your website. Now if that was the case then I would say yes that’s probably against the terms of service.
That I would definitely say and I wouldn’t recommend doing that on their platform. Again we’re playing in Amazons sandbox, we have to play by their rules. Again, this is just my thoughts are if you are able to offer them a VIP discount because you are giving Amazon buyers a special code…
[00:06:50] Scott: Now again think about what I said, we’re giving your customer in this case a code to go back to Amazon and buy more product from you on Amazon. I don’t know how they would have a problem with that. If they did I’d be very confused by that. One good strategy is to have a coupon code that gives 20% off your next purchase. Then you can have this code printed on your Insert Card and you can give it to them. That’s a simple way to do it. If you want to put that behind an opt in I think that’s totally fine too. “Hey go sign up for our VIP club list and get 20% off your next order.” That order will then point them back to Amazon. Now if you’re going to give them a discount and that discount is on your Shopify store or your ecommerce store, it’s a little bit of a grey area there. Not really quite sure that I’d be good with that.
Now let’s think about another way that we could do this. Let’s say that you have a product that demonstrates or you have videos that demonstrate how to use it or maybe you sell that garlic press and in that garlic press you have an insert that gives ten recipes and maybe two YouTube videos showing how to make it. You could put in there, “Download our free recipe guide plus receive two bonus videos from Chef Martin on how to cook these two amazing meals.
Go here to whatever, thebestchef.com/vip.” Something like that. Then they go and they opt and they get that bonus. I don’t think that that is a problem but again I’m not Amazon, I’m just saying like logically that makes the most sense. I think that everyone should be at least trying to get them to register their product for updates, for warranties, for bonuses and that type of stuff.
[00:08:54] Scott: That’s a must. Now I did an episode a while back, I did it back on episode 24. All the way back on 24 and I said, “How I plan to collect customer email addresses using insert cards.” Definitely go check out that episode. It was a while ago but it’s still very relevant. I would definitely go check that out and anyone else that is thinking about doing this definitely go check that out. Again I’ll link this up in the show notes to this episode. This episode will be, let me see here, episode 229. That’s going to be theamazingseller.com/229. You can get all the transcripts, you can get the show notes, the links all that good stuff there. Hopefully that helped you Peter, hopefully that helped everyone else that’s wondering about that as well. Let’s go ahead and listen to the next question and I’ll give you my answer.
[00:09:48] Ben: Hey Scott, it’s Ben in the UK here. I wondered if you could help, I may have made a rookie mistake. I’ve ordered my samples and they’re good quality and I’ve gone ahead and ordered 500 units of my very first product but with the benefit of hindsight I’m starting to panic that the market for this product might be saturated and it might be too difficult to make headway. Do you have any advice for how to, I don’t know go hard with 500 units and really try and get up the listings and start making organic sales against something where there may be a bit too much competition? Thanks for your help.
[00:10:32] Scott: Hey Ben thank you so much for the question and I don’t know if I would call that a rookie mistake. We don’t know that it’s a mistake yet because you haven’t actually launched. I get it though I get it. You did the research and maybe some of you listening have done the research. You’re feeling really good about it then all of a sudden you start to see that other people are starting to come in that market. Here would be my question to you Ben. My question to you would be, “Did you go after a product or did you go after a market?” If you went after a market then you’re okay because now this product, I would still launch, I would still do a promo, I would still try to get that thing ranked, I would still run some pay-per-click.
Number one you’re going to learn the process. Number two you’re going to start to get some grounding. You’re going to start to get some momentum within this market. Now maybe in the future depending, you could have another product that also is sold with this product that could be a bundle. That would be one way that you could piggy back off of what you’ve already purchased. That would be one option. The other option is you can use this as a lead-in offer, that then once they get into your listing they’re going to also see, in that little promotions tab down below in your listing they can see your other product that you’re going to launch later.
That will then give them a discount on that item so then you can almost, I don’t want to say lose money on this first product but you can break even, use it as a loss leader in a sense to where then it gets people into that other listing. That’s what you can do there. You can also, if you start to sell some. You can start to do the Insert Cards and start to get some emails. That’s another thing that you can do. If this is a product and it’s only a product, it’s not like a product that you’re going to then have another product that’s going to work well with it then my other option here for you it’s 500 units…
[00:12:38] Scott: It’s not crazy amount of units. It’s a lot of units but it’s not a ton. I would probably list them on eBbay, I would list them at a discount on Amazon. I would still drive some paid traffic to try to just liquidate them and get rid of them. That’s probably what I would do. This way here you’re able to just wash your hands off that product. I’m hoping that you’re going to tell me you’re actually looking at a market to serve with this product. Then that market also will want other products that you could launch that aren’t as competitive or maybe you can take this product and use it as a bundle piece inside of that.
That would make a lot of sense. Again, you can use this as a tool and not necessarily your money maker if that makes sense. The other thing that you can do, you guys have been hearing me talk about funneling. Building these sales funnel and stuff. This might be a lead offer or a lead in offer maybe like a free plus shipping offer. I haven’t really talked a lot about different styles of funnels which I’m going to be doing here soon. I’m going to do an episode where I’m going to talk about three different types of funnels, sales funnels. This would be maybe a good one to gain some email addresses in that market.
If it’s a garlic press and you know that everyone else is selling garlic presses, what else does that market want? If you have products that are lined up that could be served to that market well then you could do a giveaway for a garlic press package. You can advertise that on Facebook and start to build an email list of people that are interested in this market. And then by doing that you could eventually sell them other things. Let’s just you were selling a fishing rod and you knew that that was oversaturated, well if you were giving away a free fishing rod every single week and you were building an email list to that contest or anyone that entered their email address would be entered into the contest, you knew that people were interested in fishing, well then you could then start to sell your lures, your bait, your taco box, your vest, your all of the other gear.
[00:14:46] Scott: So you understand what I’m saying here by saying that if you took that product and used it as leverage for the next product. Hopefully that makes sense, hopefully by the time you listen to this things are already starting to move forward. That would be my advice to you without knowing all of the other fine details. Let’s go ahead and listen to another question and I’ll give you my answer.
[00:15:13] Bret: Hey Scott my name’s Brett, quick question on the Jungle Scout Pro. I’m going to be purchasing that. I’m also curious do I have to purchase the basic $39.99 a month to track products or will Jungle Scout Pro allow me to track products as well? I’m just curious on the answer. Appreciate all that you do, thank you.
[00:15:34] Scott: Hey Bret that’s a good question and I do want to answer this because some people they are confused by the whole Jungle Scout tool or tools that they offer. The web app was never available when they first launched. The web app is fairly new. To me it’s a discovery tool, it’s a tracking tool. The Jungle Scout Pro extension, the Chrome extension is not a tracking device or a tool. What it does do very well is it digs through all of the data that’s on the surface that you see as the listings, let’s say you look at the first page of results or 16 results on page one.
It’s going to analyze all of those listings and compile them for you and really extract all of that data. If you have the web app, the web app what that does is you will search for all of the different criteria that you want to find in a product. It reverses that process. Instead of you just going and randomly typing in garlic press or maybe you did your daily touch list where you found a bunch of different items that you wanted to dig into and look into, that’s where that would come in handy but the web app is more or less like, “Okay I want to sell some more stuff in kitchen and dining so I want to go ahead and start searching in that category.
I want to look for reviews that are 100 or fewer. I want to also look at ratings of three stars or less. I want to also look at something that’s priced $19.97 or less. I want to see something that selling at least 300 units a month,” and all of those criteria. They even have a listing criteria as far as on a grading system and so if you want to find something that’s below a 50 score on the listing but still has all that other criteria met.
[00:17:37] Scott: That’s really what the web app does. What you can do with the Jungle Scout Pro tool is you’re able to click a button and then it will add it to your tracker if you have the web app. With one button you can just click it and it’s automatically added to your web app. Then the web app will allow you to then go in later and start looking at the history on that. That’s the difference, you don’t need them both. They do work well together, obviously they build them to work well together. If you are just doing the product discovery like the product research type stuff, they both work but the discovery one would be the web app if you have no idea of what you want to sell that would be a good one.
The extension is really, really good for digging through all of the data. If you can get both get both, if not I would start with the web, not the web. I would start with the Chrome extension and then I would go and get the web app secondly. But if you can get them both I would get them both.
If you guys want to learn more about that tool it’s on my resources page. You can head over to theamazingseller.com/resources or you can go directly to the link to check that out. It is an affiliate link, I do earn a small commission on that. You buy me some coffee which I’m very thankful for and that can be found at theamazingseller.com/js and that’s for Jungle Scout. So theamazingseller.com/js. Hopefully that answered your question. Let’s go ahead and listen to one more question and I’ll give you my answer.
[00:19:22] Andrew: Hey Scott, Andrew here. I’ve been listening to the podcast for about a month and love the information I’m getting thus far and love the Q&A that you’re doing. I had a question regarding search terms. I launched my first product and a couple of weeks ago things are going pretty well but constantly trying to improve the listing. In the search terms field I’ve heard a couple of different varying things. My assumption is I do want to use as many characters that I can fit into the 5000 character limit, 1000 characters per row here. The question though is, do I repeat phrases so that there can be an exact phrase match?
You use the example of garlic presses a lot, for instance do you do a premium garlic press, stainless steel garlic press, whatever the case may be or do you simply say garlic press once and then use premium, stainless steel, etc. I’m just curious because in SEO world, you want to match the exact phrase but I’ve heard people say that you can just put in the word once and then you can put in as many strings and then Amazon will figure it out. Curious what your thoughts are surrounding this. Thanks for your time, have a great day.
[00:20:49] Scott: Hey Andrew thank you so much for the question and this is a great question but I’m not going to be able to give you a definite answer. What I will tell you is I’ve heard mixed things about this. What you really need to do here is you need to test. We’ve talked about that, we’ve talked about testing. We really need to test these things. The truth is that in the backend yes, in the search field, they’ve increased that to where we can use 5000 characters now. We went from, I forget what it was, I think it was 50 characters per line and now it’s 1000 per line and we get 500 lines it’s crazy.
I was talking to a gentleman in Miami who said what he was doing was he was using exactly what you said. He was using the long tail keywords so let’s just say stainless steel garlic press and then he was using a comma and then he was hitting the space bar. Making sure that you put a space bar in there if you don’t put a space in there it will screw things up that I do know. Then he would go after another long tail, maybe garlic press black comma, space. He said that he’d seen a bump, he’d seen a bump in the rankings. Now I talked to another guy who said he tested the same thing and he didn’t see any difference.
I can’t really say for sure what I can say is this and this is what we’ve been told right from the beginning, is that Amazon looks at the word and then they will pick and choose. If you have garlic press in there somewhere, then you’re good. If you put in stainless, if you put in steel, if you put in black, if you put in rubber, handle, if you put in six inch, all those things will then create a pool of all these keywords that Amazon can then pull from when a search query is being done.
[00:22:57] Scott: Does that mean that there’s not like a little hack that if you put the phrase in that that will work better? I don’t know that for sure, I haven’t really tested that, I should probably test that. What I can say is that if you are running pay-per-click on certain keywords, long tail keywords and you’re getting sales for them, that will help you rank for that keyword. As long as those are relevant to your listings so meaning if there’s those words somewhere scattered in your listing, then you should be relevant. I don’t know that I would go crazy trying to figure that out, I would test it.
Again I probably should test that out myself because I think that’s pretty important but I don’t know that I would spend like days trying to figure out if that is the case or not. You probably want to test it, give it some time. There is that new software where I talked about before called Splitly and you can find that by heading over to theamazingseller.com/splitly, split-ly. It’s just like it sounds, S-P-L-I-T-L-Y and again that’s created by Greg Mercer from Jungle Scout. What you could do is you could create a split test.
What you could do is go in the back end inside of Splitly and set that up to where you want to change those back and forth. Then you can see number one if your rank changes. You can see if your sales change and all that stuff but it is going to take time. It’s going to take at least 14 days depending on your traffic that you have. With that being said another guy that I’ve been chatting with about this is just because we get that many characters doesn’t necessarily mean you should fill them.
[00:25:01] Scott: I believe in that myself because that could also do your listing harm, that if you’re just putting in filler words to put in words because you got space left and you’re getting people to your listing but they’re not buying, that could hurt your conversions as well so then that’s going to be not good. Be careful with that, anyone listening, with keywords and trying to just fill up all the spaces I’d be careful with that. I think we all know that there’s probably a good solid list of the keywords that we want to target, I would focus on them.
I would probably also focus on the very first search term field. Make that one your main one and then after that you can go after the relevant ones but the ones that you don’t have to focus so much as far as how do they string together as far as the long tail goes. It is definitely a debate right now as to does it work better to create a long tail search term separated by a comma and a space. The verdict is out. If anybody has any data on that, any results, please contact me firstname.lastname@example.org. Put in there keyword, I don’t know put in there something like keyword test results or something like that.
I would love to hear how that worked or what worked, what didn’t work all that good stuff. Hopefully that’s helped you again I guess it all comes down to we got to test. Guys that’s it. That’s going to wrap up this episode of another session of the Ask Scott session, I guess we’re calling these. We’re up there now, we’re getting up there numbers which is crazy but keep them coming. Go over to the blog theamazingseller.com/ask and do that.
[00:27:01] Scott: Record your first name, a short question and I’ll do my best to answer it there. I’d love to hear from you. Remember you could always download and read and see all of the show notes and the transcripts by heading over to the episode. This episode is theamazingseller.com/229 and you can get all of that over there. Then one last reminder, anyone that has not attended one of the live workshops definitely come on over and register for that hang out with us. We totally break down the five phases of launching your product on Amazon. getting those first sales and then we do some live Q&A there as well.
That’s it guys, that’s going to wrap it up. This is really awesome to be able to record this in my new office. It’s amazing. Brody is snoring as usual in his new spot. He’s on the left of me now not the right, he’s loving the spot. He’s snoring like crazy I don’t know if you can hear him or not.
All right guys that’s it, that’s going to wrap it up. Remember I’m here for you, I believe in you and I’m rooting for you but you have to, you have to… Come on say it with me say, it loud say it so so proud, “Take action.” Have an awesome amazing day and I’ll see you right back here on the next episode.
LINKS MENTIONED IN THIS EPISODE
- www.TheAmazingSeller.com/24 – episode on capturing customer emails.
- www.TheAmazingSeller.com/JS (affiliate link)
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