There’s a lot of stress being felt in the private label community since Amazon has made changes to its product review policy. But is it living up to the doom and gloom we’ve heard from some people? Scott doesn’t think so. In fact, he believes this is a good thing for anyone who wants to be successful in private label sales. On this episode of the podcast, Scott is going to tell you why this policy change is a good thing and what you can do to make the most of it.
What would you do to sell a product if Amazon didn’t exist?
If there was no Amazon – what would you do to sell a product online? You’d probably figure out a different way to do product research. You’d learn about other platforms where you could sell your products online (Etsy and Ebay come to mind). You’d figure out what it takes to sell on your own website and drive traffic to it using Facebook Ads or Google Adwords. The point is that even if Amazon was totally gone you’d still be able to sell products. It may be a bit more difficult than it is now, but it would be possible. That’s why you need to understand that the recent change to Amazon’s product review policy is not the end of the world. Find out how Scott is moving his private label business forward in spite of the changes, on this episode.
Private Label will never die. Here’s why.
The term “private label” means that somebody is selling a product of their own. They’ve sourced it. They are packaging it. They are distributing it. It is THEIR product. That happens every day and you see the outcome of it on the shelves of Walmart and other stores across the nation. You will always be able to create your own product and sell it. The recent changes to Amazon’s review policy don’t change that at all. It only limits the WAY you can go about promoting your products. So what are you going to do? You’re going to have to figure out ways to advance the sales of your products within the boundaries you have – and part of that is Amazon Terms of Service. Find out how Scott recommends you take advantage of the new changes, on this episode.
Gaming the system only lasts so long. That’s what the Amazon review policy is about.
No matter what the rules are that govern an online platform, somebody will work the rules to their advantage and do everything they can to milk that advantage for as long as possible. We call it “gaming the system” and those who run the platform in question will eventually make changes to keep people from unfairly using their systems. That’s what’s happened with Amazon’s recent changes to product review policies. On this episode, you get to listen in as Scott thinks out loud about what these changes mean for him and his business as well as discover what he plans to do to keep his products selling like normal.
This Amazon review change is good news. It levels the playing field.
There was a time when companies that had deep pockets were able to offer dramatic discounts in order to entice people to leave them a review on Amazon. That, in turn, made it look like many people loved their product, when in fact, it may not have been the case. As a result, the little guys were not able to keep up and fell further and further behind the sales curve. But not anymore. The recent policy changes to Amazon’s Terms of Service have put an end to that practice so now everyone has an equal chance of getting favorable reviews from legitimate buyers. Find out what the changes are and how they impact your Amazon private label business, on this episode.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [5:36] Understanding why people buy products online and what would it be like if Amazon was not even part of the equation?
- [8:45] The role affiliate sales could play in business success.
- [12:00] Why it’s good news that Amazon still exists as a sales platform.
- [16:00] The importance of building an email list.
- [22:20] How Scott is modifying his approach in light of Amazon’s review changes.
- [23:45] Why product research is key to this approach.
- [30:46] Why the update levels the playing field.
- [33:20] A new workshop Scott has created.
TRANSCRIPT TAS 269
TAS 269 : Is Private Label DEAD Now? (New Plan)
Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 269. Today we're going to be talking about questions that I received a lot after the big major announcement that Amazon let everyone know that they're not going to be…
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…allowing promotions and discounts in exchange for a review. Again I just want to really highlight that in exchange for a review. I know there's a little bit of a gray area there. We’re not really sure like does that mean that I can't run any promotions and in the terms of service it clearly says you can still run promotions to your customers. Says that. You can't do it in exchange for a review but however you want to interpret that, it's totally up to you. What I want to do here is answer the question, “Is private label dead now?”
I get that question a lot and I have gotten it before too like people saying, “Well the market it seems like it's getting saturated. There's just not any products out there for anyone to sell any more. What do I do? Is private label dead? Should I not even think about doing it?” Again, I think a lot of people are just looking at one channel. That's Amazon. That's really what we're looking at. It's just Amazon. Amazon is what we're all focusing on. Me personally I'm not just focusing on that. I have said that from the beginning. It's a channel, eBay is a channel, Google is a channel, Etsy is a channel.
They are all channels and we can take advantage of those channels but we also have to conform to their rules. It's their property. We talked about that. I really want to address this. Is that big question, is private labeling dead? Scott what do we do?” What I really want to do here is just answer that and go through my thoughts. This is going to be random. I got some bullet points that I want to cover but it is going to be random because my thoughts are random on this and when I start going into a certain part of my thoughts I tend wander a little bit.
[00:02:08] Scott: Bear with me. I promise though I will try to let you see the bigger picture here and understand that just because they made this update does not mean that private labeling is dead. I want you to just understand that Google had done this in the past. You guys have probably heard of Niche Pursuits, my good buddy Spencer Haws and he was building niche sites before he even had his software tool Long Tail Pro, he was building niche sites and ranking them and it was easy and you can drive a bunch of backlinks to them and get ranked and everything and then Google just kept updating and knocking people out and then changing the rules and people were trying to go ahead and figure out the next new strategy and all this stuff but it really comes down to these rules are changing but people adapt.
If people don't want to adapt, if they just want to try to play along with that strategy, then yes you're going to get bit. Spencer has really proved over the years he's just conformed to the rules and made it now where when he builds a website to rank, he builds it for the long term. I think that's what we all have to take away is that yes you can game the system but you can do it for just so long. If you're into it for the long term, you need to play by the rules and you need to do the best job that you need how to set yourself up with the assets and not just a strategy. Like I said, go back to Google.
They've been doing this forever now, making these updates because people are coming in and figuring out a loop hole and then they are figuring out a way to plug that loophole and then what happens there is the people we're using that strategy, they get wiped out. On Google it was a little bit harsh. It was like one night you woke up or one morning you woke up and all of a sudden you site is gone and everyone was basically not making any money that were ranking that way. Amazon didn't really do that to us. They warned us a little bit and then all of a sudden they said they are not going to allow this anymore.
[00:04:08] Scott: They didn't say like we're going to take your listings and then shut them down or we're going to wipe all of your reviews overnight. They didn’t do that. Now, does that mean we're not going to lose some of those reviews that we did through a promo? No, that could be. We might lose some of them but we've always said our initial launch is to get ranked and then to get some reviews coming in and as they come in, that's going to build some social proof. They can be coming in from the promotion, true. We are not saying that they have to come in through that because all of my follow up sequences were always the same. I think that's what Amazon has really been saying too is that we don't want you to just send people through a follow up or try to solicit those people that left you or that you want to leave a review on a promotion.
We want you to do it straight across the board and that's what I’ve done from day one and I’ve taught people to do from day one. It's really like set up your email sequence so when someone buys your product you don't know if they bought it through a promo or not, and once that they've done that they're going to go in there and it's up to them to leave feedback or a review. You're going to then yes encourage them to do it or say hey, would you do me a favor and go let Amazon know how I did for you because Amazon wants to make sure that we're taking care of you and we want to take care of you.
That's all that we've ever done. We've not like really hammered people that have done a promo and then we say, “We're only going to only hammer those people and say give us a review, give us a review. We've never ever done that and I've never said to do that. Here's what I want to do. I want you right now to understand that people buy products online. Period. Let's just think about this for a second. People buy products online. Now, private label came into the mix when people were starting to say, Oh, I can take a product and make it my own and then launch on Amazon. Grocery stores have been doing this for years.
[00:06:01] Scott: They have different serial types and all that. It's been happening for years, it's just now adapted to this sales channel. Let's just that you have your own website or you have other channels that you might want to sell. You can launch a product on eBay right now and private label it. You can do that. For people to say private labeling is dead that to me is not correct at all. It's alive and well and it will be. It's just a matter of doing the big thing and that is finding a market and a product that you can sell. But let's just say right now, let's pretend, let's have a little fun here. Let's pretend that Amazon isn't even here. It isn't even here.
What would you do? What would you do if Amazon wasn't even here, we didn't have even the site to look at like products or any of that stuff. What would we do? Number one, I'll tell you what I'd do. I'd look for a markets and products that needed a problem solved or people that were really, really passionate about their market. That's what I'd look for. I could look other places than Amazon. I would look at other channels that are currently selling and yes you might not get the data that you get from Amazon but Etsy shows you a lot of those sellers and how many they’ve sold and how long they've been selling. I could kind of reverse engineer a good selling product on Etsy without even having a tool. I've done that by the way.
Especially my photography business I've done that when I'm selling digital products. In that space I’ve done that and it works. Now, eBay same thing. You can go over to eBay and you can see the items that have sold in the past six months or since that listing has been live. It shows you that data or you can look through all the reviews that were posted on eBay and you can see how many were of a certain item that that person is selling. Yes, it's going to be more work than it is right now on Amazon but I would do those things to try to see what is already selling aht the market wants and then I can come in and do something very similar to what we're doing on Amazon and just launch it on that platform or launch it on another platform or launch it on my own website.
[00:08:09] Scott: Again, going back to ‘Is private label dead?' No. You can just private label something and not even sell it on Amazon if you want to. Hopefully this is opening your eyes and also just letting you see that there's a bigger picture than just this Amazon thing but I'm going to tie it back to Amazon, I promise. I know a lot of you are like, “Well, yeah. That's great but I want to sell on Amazon.” I get it. We do have Amazon and we'll talk about that in a minute. The other thing that I would do is I would test product as maybe an affiliate. A lot of these products have an affiliate program. Heck eBay has someone of an affiliate program in place. You can become an affiliate for certain products on certain channels so there's ways of doing that as well.
There's also other websites out there that have affiliate deals for physical products. You can go and check out those. Then you can just start selling that product as an affiliate. An affiliate, anybody that doesn't know that basically just means that that company is allowing you to sell a product in exchange for that they'll give you 2%, 30%, 50% but a lot of times like on Amazon they only give like 6%,. 7%, eBay similar but if you're selling someone's product and they have an affiliate program for that product you could sell that product basically as their product. You're not private labelling it but you’re going to be able to test it before you could actually private label that item. The other thing you could do, I know Tim Ferriss talked about this using Google Ads.
This is back in his four hour week. He took a Google Ad and he ran it to an ad that was for a product that he didn’t even have. He wasn't even going to fulfill. He was then going to refund them their money just to see, I'm not sure if it was refunding the money. Maybe it was just to get a sign up to see who would be interested. Something like that. It was a way for him to validate that the product was in demand, that people were willing to buy it.
[00:10:04] Scott: We can again do the same thing now with Facebook ads but what we could do is we could buy some of these products, maybe even some of our competitor products and run an ad to it and sell it and we can fulfill it ourselves. We just buy ten of something, ship it to our house and we ship it to the people that buy it through our ad. Or maybe we run a contest around that product or those products that you're going to run into a package of bundle and we can see if there's any interest on Facebook that you can start zoning in on. Then that can test our product before we actually launch it. There's other ways to do it to establish if a product is worth private labeling it and then you can still do the same thing. Just understand that private labeling is not Amazon specific. It’s not.
It’s a product that you are manufacturing that you're going to sell. It's like if you're going to invent something. It's the same thing except you’re not inventing something. You're taking something that's off the shelf in a sense and you're modifying it and making your own and that's what we're calling private labeling. Just understand that it's not just Amazon related. You can take that product, which we've talked about. You've got Walmart.com now, you had jet.com, you've got these other platforms that you can sell it, Sears.com. Yes it's going to take some more work to get it launched there.
I personally would just go again to the one that's going to be the easiest. For me personally and I’ll talk about this in a minute is really about how can you build your own channel? That right there is going to be a major moving forward. Now, the good news is and there's some good news. That's all good news too but the really good news is guess what? We do have Amazon. Even if we couldn't sell, they didn't say, this would have been terrible. If they said, “Okay, guys guess what? Anyone that's selling right now that's giving promos away in exchange for reviews we're going to wipe you out. You can't sell on Amazon anymore.
[00:12:07] Scott: That right there, that would have shook everyone up. That would have been crazy and who knows, that could happen one of these days. We don't know. We don't know that. We're going to say probably not but it could. If that happened, if we got removed from Amazon we couldn't sell there but could still have access to the platform as a customer. We can still now use that now as a product research tool because now we can look at the sales volume that's going through, we can read the reviews, we can learn about the audience, we can learn about what they like and what they don't like and then we can take that information create our own private label product and guess what, we can sell it on our own platform. Or we can sell it on another platform that will allow us to sell our product on that platform.
You see what I'm saying? Hopefully this is waking you a little bit. If you're having this private labeling is dead, I guess I gotta move on to the next thing, no you don't have to. Just understand that the opportunity is still there and again the good news is that we aren't banned. We can still sell on Amazon. That's great but now what Scott? We can't give away promotions anymore promotions in exchange for a review. Honestly guys, I've always said like your initial launch yes you'd like to get a few reviews so you can start your pay-per-click and stuff but really the initial launch, the initial start of the launch in a sense was really just to start getting sales and to start getting ranked and then start running pay-per-click and then that's how you're going to start ranking.
I think it also comes down to picking the right products that aren't that competitive. If you're going after products that they have 1,000 reviews yeah that's going to be hard to compete because if they were ranking and they're making 2,000 sales a month, that's going to be hard to compete with because you have to match the daily sales in order to rank.
[00:14:09] Scott: If we find products that are selling 300 units a month that's only ten units a day, I say only. That goes back to the 10 by 10 by 1. If we think about how can we go4 after and get ten sales a day for our products and the thing is we can match that volume that maybe page one is getting for that. We don’t' have to do this huge promo push. We can give away 100 units at a discount. I say give away. That discount could be 50% off, it could be 30% off, it could be 25% off. It doesn't really matter. At this point we just want to get spike in sales when we launch. Maybe after you run out of inventory maybe you have to do another one.
Well, then you might have to do another little give away or a flash sale as I'll talk about here in a minute but that's what you need to do. The next question can be, “Okay, Scott there's these groups out there, they were called review groups, now they're called deal sites because that's how they've all repositioned themselves. I'm not quite sure how I feel about that yet.
It might be an opportunity in the future. I'm not sure. Right now I'm just going to relax for a second and let things settle out but yes we're not going to want to go out there and go after those audiences because they've already been trained to leave reviews and all that stuff. What we need to do is just go find 100 people that will buy our product at a discount. There’s a bunch of different ways we can do that. I'm not going to go into all of those right now. I'll probably be doing more on that in the future. But you just really have to think about like how do you find your audience? How do you build a list of people that will be willing to buy your product at a discount?
[00:16:01] Scott: The first thing that I will start doing is building an email list. You guys have heard me talk about this a while now because I'm a big believer in that. I've been a big believer in that for the past ten years because I've done it in my brick and mortar business, I’ve done it in my photography business online, offline and I've done it in the physical products world and I've done it here with TAS because you get to communicate with people. You get to email them with quality content, with offers, with deals and recommendations. It's the same principle. Once you have that audience, once you have that email list that's an asset that you’ll have forever.
If you want to run a flash sale and you say, “Hey, guess what. We're going to be doing a 30% discount to all of our subscribers starting Friday through Sunday and you maybe let the know Wednesday. They know what's coming and then on Friday, you make that discount available and then boom, you sell a bunch of units. Now, you can do that a whole bunch in different ways but that's a way that you can spike sales with your list, it's not a review group list. It's your list. It's people that might have bought from you already. It's people that might have signed up for a contest that you were doing on a Facebook ad for your product because we know that they’re focused, they are targeted.
You're focusing on the people what are your audience and then you know that they're targeted because you’ve done that work upfront. We can do a bunch of stuff with that list. We can then again give the other resources to have them use our products better. We could have them send testimonials about what they've done with the product, let's help them or how they've had fun with it. We can engage with them. We can start to build products with them. There's so much that you can do with that email list and that's a huge, huge asset, a huge thing that I think should be on everyone's mind and I think that should be the next thing moving forward that we all should be doing.
[00:18:11] Scott: You can take and create your own email list/sales funnel and then from there it helps people through the process. I say sales funnels some people don't like that word but it's basically just taking people through the process and giving them new experiences but then also additional offers to other things that you sell because they're related to that. I'm not saying that you wouldn't ever sell to that list but you would want to give also extra value and not just pitches. You just don't want to sit there and make offers and offers and offers.
The cool thing is, guess what. Is a lot of people say, “Well Amazon won't let me collect their email addresses.” You know what, you might be right. We've done insert cards, they kind of work, it's still hard to take someone from when they’re sitting at the kitchen table preparing open a box to go to their computer to do something but if you have something that is, something worth them doing it like maybe some additional video tutorials on how to use it or maybe how other people used it and they got these results or whatever your product does you could always create nice videos for people to go to and then you can send that to them by them opting in.
Sign up for our VIP list to get special deals on our products and those products then from there you are going to send them to your Amazon listing or you might not in the future depending on what Amazon decides to do. Maybe you take those email addresses later and then you send to something else like content. Amazon said we can’t really take people away from their platform and sell them the same product. That’s basically what they've said. However, you want to interpret those terms of services up to you I don't think there's anything wrong with giving someone value inside of an insert card by having them opt in as long as you're giving them value. The big companies are doing is well and so are the small guys and I hear a lot of people say the VIP is pretty much a way to go because people feel as though they're going to get extra deals but they're also going to get extra resources in all that stuff.
[00:20:11] Scott: Again, use your own discretion on that but again it is harder to get people from Amazon to an email list. A great way to do this then is go buy your traffic. Go over to Facebook ads and start using those target those audience that you want to target or maybe reach out to the people that are running these groups on Facebook or these fan pages, reach out to them, go to Pinterest if that's where your market is. Go to Instagram if that's where your market is. There's so many different ways that we can go out there to get people over to an offer that wants them or gets them to enter their name and email address for whatever you're going to give them.
Again, that could be just a 50% off discount on your product. Now some people will say if Scott if I gave them 50% off will they still be able to leave a review? At this point I don't really care if they leave a review. At this point I'm just trying to get them on the email list and purchase a product as a customer so now in the future if I want to I can do that, I can send them another offer or I can send them content and then they're going to be part of a brand. They're going to be part of our subscriber base. That's really what we're after. Were going to get the spike in sale but we're also going to potentially get them to leave a review if they go through our email follow up that we already have on the back end of Amazon.
It seems like I'm talking fast today. If you guys have me on 2x seed I feel sorry for you. I'm really fired up about this because I get so many people that feel as though it's over. The game is over. It's done. It pulled the plug and that's the furthest from the truth in my eyes. If anything it's going to get us to be a little bit more prepared and taking action to other things. I've had other people that they're doing over $150,000 a month they are like I have no email list, I have no outside traffic I'm living on the Amazon crack as they call it. That's exactly what they said. It's like they are on the Amazon drug.
[00:21:59] Scott: You know what, that's dangerous. It's dangerous because if you can't get your supply, guess what, you're done. You feel like you're going to die. It's the same thing here. You have to get yourself ready and set up for your own channel and your own email list so this way here you don’t' have to rely on that if something happens. I'm going to wrap this up I promise but I did have a couple more points here on my notes that I wanted to talk about. I also get like, “Okay what do we do now if we’re going to launch products. Do we still launch our products on Amazon the way that we used to?” Well, it depends on how you used to do it. If you're just giving away units at a discount in the beginning, not necessarily for the review then yeah, you can still do that.
They said they can give promos and discounts to your customers or if you want to just discount the price for two days and then tell people that it's going on sale. Do something like that. As far as getting your base set of reviews, again if you give 20% off discount, 30% discount we don't know what the threshold is, it might be a threshold you still may be able to get some of those reviews. Again, not in a review group. I would say get those organically or get them through your email list or get them through running a promotion. That way and if they are going to stick they're going to stick. If they don't they don't but really we're just trying to get the sales so we can start to rank.
Once we start to rank, then we can start getting our reviews organically through our sequence, the same sequence that people get it at a discount, we're still going to be able to get those reviews coming through but the key is get ranked so we get eyeballs. If we get eyeballs we can get sales organically. Through those sales we'll start to get reviews. Now, the other thing I wanted to really highlight here is, and I want to stress this is product research is key. This is where he low competition products come into the mix. If you're going after products that get a lot of sales and they have a lot of reviews, you're going to have a lot of competition.
[00:24:07] Scott: This is where I would say go after products again that are at the 300/400 sales per month. We're talking 10/12 day. We want to look at low reviews. I've said in the past five hundred would be my max. You want to look at products maybe even in 200/100 or less. Less is the better. Using Jungle Scout, you can go in there and set those parameters. You can go in there and say I only want products to come up in the web app that show 50 reviews or less or 100 reviews or less and you can work backwards from there.
Again, that’s how you can do it but that's really what you want to do because that's again you don't have to compete with reviews with then. We’re not competing with reviews in order to get our 10 sales a day. We don't have to do that. Also now, if we don't have to do that, if we don't have to compete with the reviews, and we don't have to compete 50 to 100 sales a day, then if we do a little discounted promo, we can still rank without really doing a huge massive promo/give away. The way that we're going to be able to do that is use our own email list if we have one.
Our own asset or partner up with someone that does and offer that discount. Offer 30% off for the next two days. You could do it where again like you don't need to even give them a coupon code. Just say, we're going to open it to your list for two days or your own list. We're going to open it up, we're going to give a discount for the next two days, we're going to give 30% off. No codes needed. You just lower your price for two days. You might even get some more organic sales that's going to drive sales because you've lowered the price a little bit. We can this our flash sale but the launch is really there for spiking the sales. If we spike the sales we're going to start ranking because Amazon bases everything off of sales.
[00:26:02] Scott: Then once you get sales, guess what you start to rank and then once you rank you get more sales. Again you still need to have your listing optimized. We've talked about that in the past. You still have to optimize your listing you got to have good keywords in the front end and in the back end, you got to have good images all of that stuff. If you don't have any of that stuff, it doesn't really matter. You're not going to convert well. We have to convert well. That stuff is still the same. Nothing's changed there. Really to me, nothing really big has changed anyway because I'm not going after products that have to give away 50 units a day in order to rank. You want to find those products that you don't have to put all of that work in there.
Plus not to mention everyone out there is going to be in the same boat now. You don't have to go out there and try to compete with all of these people that are really hammering reviews or giveaways to get reviews so this way here they're spiking sales and they are getting more reviews so you're struggling with two elements there. Again, once you rank and you have a good listing, and you have good product, you'll start getting organic sales. Then guess what, your email sequence in the back end that you have set up, hopefully you have it set up in Sales Backer where that will allow you to actually automate it. It's like having a VA, a virtual assistant doing the work for you but it's automated, totally within the terms of service too.
If you guys missed that episode so that I did with Chris Guthrie who's the creator of Sales Backer, we went through on a podcast we went through like certain sequences and how they can affect your conversion rates and getting people to actually follow through and do, there are feedback and reviews That's episode 246. We actually did a workshop which is still available, the replay that is. You can head over to theamazingseller.com/246. I'll put it in the show notes as well but that was really, really good. He actually shared some really good strategies for the follow up sequence. Definitely go check that out. Again, it's all about going after your real customers to get real reviews not just a promo.
[00:28:03] Scott: If you've done deals on deal sites or anything like that. This is how you build a real business and asset in my opinion. That's my opinion. I think if you want to build a business that has a true asset that you control it's an email list of your customers and potential customers because that will allow you to send out an email at will and then from there you can spike your sales, you can get social shares going on your content that you publish and then it can just really build around your brand. Then there if something happens that Amazon says, “No more” you’re covered. At that point, that would be your launch list. That would be what you would do on any product or any product that you want to spike you would just send out a promotion or say hey, we're doing a flash sale.
Some people said, what if you do a code for a 30% off and they say that anybody that does code they can't leave a review? Still won't worry about that because I'm really looking at spiking the algorithms so this way here we can start to get back up in their rankings but if wanted to say you know what, maybe I'll just not do it code and say I'm just going to discount my price for two day and I'll just lower my price for two days, that's it. You're just doing a sale and it's coming right through Amazon as it would. Again, that's just another way that you can do it.
If you want to reach out to other people and have other people help you, maybe share your product of audiences, go out there and look for popular blogs in your market or reach out to people that are in your industry on Youtube or on Pinterest like I said. We did a really great podcast all about this actually with one of our listeners and that's episode 237 and it talks about how he built, I believe it was only a list of about 175 or 200 people but they were very, very responsive.
[00:30:04] Scott: That's all he needed to launch his product and he's doing phenomenon. Definitely go check that one too. I'll put it in the show notes as well. Then the other one that you should probably check out is the one I did back in episode 230 where I talked back then about building three funnels or three different sales funnels or even email capture funnels. That’s there as well. Definitely go check that out I think that, again I couldn’t have planned that any better because that there I felt back then I felt that before I even started on Amazon but I shared it in episode 230 and I broke it down because a lot of people wanted to know exactly how that looked and what would be a good sales funnels or an email capture funnel to put in place so I really outlined that in episode 230.
Guys, my final thoughts really on this whole thing is that this new update, yes it puts a little kink in things for people that were relying on getting reviews to compete with people that had more reviews, I get that but I really thinks that it's also leveled the playing field. Now, we don't have to worry about people with deep pockets, just blasting and blasting and blasting and then getting a ton more reviews so we can’t compete review-wise. I think the ranking thing is till going to be in there. If you have a list or if you have someone that you know has a list that you can promote your product through that's going to help you spike your sales regardless.
Here's the five things I just wanted to recap on and go over to make it a little bit clear for you. Number is still pick a low competition product. In a good market. Not just the product in the good market. two, launch as usual. Discount your product to receive some initial sales. Three, follow up with your customers whether they are discounted customers or they are just regular or organic customer that have found you through Amazon, ask for reviews. A lot of people skip the feedback thing, I'm a believer that feedback is also going to also strengthen your account so I don't leave that out.
[00:32:04] Scott: Four, use pay-per-click or sponsored ads to drive sales through “keywords.” You want to definitely drive sales through sponsored ads, pay per click to drive sales because that is going to also help you rank. Another strategy that someone was talking about which might be a good idea too is to even discount your product a little bit and then drive pay-per-click traffic to it and get a bump in sales that way too so another thing it can do and it's within Amazon. They love it too. Then five it's just rinse and repeat. Like, pick low competition products, launch as usual, follow up with your customers, use pay-per-click to drive sales through keywords and just repeat it. Then only other thing that I would add in there is build your email list in the process. Do that as soon as possible.
That's a missing piece that a lot of people are just relying on the next sale, relying on the next sale. We don't want to do that. We don't want to just rely on the next sale. We want to be prepared to go out there and do another product launch and then feel as though we have a customer list or a potential customer list that could help us launch that product organically and naturally. Then we can bring people through the follow up sequence that we have in place. Then email list to me is a huge asset and I think we all should be focusing on that. Guys, I'm going to wrap this up, show notes are going to be at theamazignseller.com/269, can't believe we're at 269 already.
We made it, we make it this far. The other thing I wanted to do real quick is I wanted to let you guys know about a new workshop, a brand new workshop that I put together and it's really all about how to find those products and those markets that are like we just talked about like low competition, like how to discover them, how to validate and really what criteria should we look at. I know a lot of people struggle with this, a lot of people. What I did is I broke it down into three steps.
[00:34:02] Scott: It's a three step process that we're going to be able to discover and then validate through this three step process and I'm going to be doing that on an upcoming workshop. If you want to register for that, head over to theamazingseller.com/discover so theamazingserller.com/discover and you'll find that. It will be in the show notes to this episode as well but again, we're going to be looking at low competition products that don't require this huge giveaway that you have heard about doing or you may have done yourself. We want to get rid of that if we can.
A way to do that is to find products that don't need that. They don't need that huge, huge spike in sales. They don't need that huge base of reviews before we start making sales. That's what we're going to do on this upcoming workshop. Definitely go register for that, theamazingserller.com/discover. I’ll also be there with my good friend Chris Shaffer. We'll be answering live Q&A as well, brand new stuff, go check it out, would love to see you there. Guys, that's it. That's going to wrap up this episode.
Hopefully, this has given you another view, another angle to look at this business model and to say, “You know what, Scott you're right. Private labels isn't just Amazon. It's been going on for years. It's just we've adapted it to Amazon. Hopefully it's done that for you, hopefully it's got you excited and you're ready to go out there and crush it. That's what I want for you.
Guys that's it. That's going to wrap it up, remember I'm here for you, I believe in you and I'm rooting for you but you have to, you have to… Come on, say it with me, say it loud, say it proud today guys, “Take action.” Have an awesome amazing day and I'll see you right back here on the next episode.
LINKS MENTIONED IN THIS EPISODE
- www.TheAmazingSeller.com/Discover – Scott’s new workshop to discover products
- Niche Pursuits
- Long-Tail Pro
- Google Ads
- Facebook Ads
- Sales Backer
- www.TheAmazingSeller.com/246 – Episode with Chris of Sales Backer
- www.TheAmazingSeller.com/275 – various ways to spread a product
- www.TheAmazingSeller.com/230 – sales funnel episode
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