TAS 289 Ask Scott Session #87 – Your Business and Marketing Questions

It’s one thing to learn the hard way. It’s an even BETTER thing to learn from the hard mistakes that OTHER PEOPLE have made. You can be one of the smart people who learns from that second option by listening to this episode of The Amazing Seller. It’s one of the Friday, “Ask Scott” episodes where you are able to ask your questions, share your mistakes, and find out how to an experienced Amazon seller would handle your situation or circumstance. It’s a great way to learn from the experiences of others to shorten your learning curve and make your business more profitable, faster.

What happens on Amazon when you change your product packaging?

One of the listeners to The Amazing Seller podcast called in to ask Scott about the impact of changing his product packaging. He’s making improvements to the quality and appearance of his product, which is always a great thing to do for the sake of customer perception of your brand and products. But does a change in packaging change the way Amazon handles his products? Does it affect his product listings in any way? Is he going to run into trouble because his products are not exactly the same as they have been in the past? Scott Voelker has a great answer about this issue and even gives some advice about how to go about deciding on the better packaging options for your products – it's all on this episode.

Use existing products and reviews to magnify sales of product variations.

When you’ve got an existing product for sale on Amazon and the reviews have already been coming in, you’ve got a great asset that you need to capitalize on. But how do you do that? Scott’s got some suggestions for how you can use the reviews and the ratings on your current Amazon product SKUs to help you build brand awareness, cross-selling possibilities, and more for your related or variation products. He’s sharing those ideas on this “can’t miss” episode of the podcast, so be sure you make the time to listen.

How to create a brand name or brand identity for your eCommerce products.

We all know the brands that have dominated the retail industry. Nike. Apple. Harley Davidson. These companies are known for their brand identity as much as they are for the products or services they provide. How do you create a brand that is THAT powerful? Is there a simple but effective way to begin the process? Scott Voelker is a proponent of what he calls “Open Branding” and on this episode of The Amazing Seller Podcast, in response to a listener question, he walks through what it takes to build an open brand, what it means for you as a person growing a brand from nothing into prominence, and how you can get started today.

What is your biggest eCommerce or Private Label struggle? Get a solution here.

There’s nothing like an experienced voice of reason to come alongside you when you’re struggling to find an answer to a pain point or problem you have. In business, that can be extra helpful because every delay or misstep can cost you money. This is an “Ask Scott” episode of The Amazing Seller Podcast where Scott Voelker answers your eCommerce, business, and Amazon sales questions. You don’t have to learn all the lessons yourself by making mistakes. You can learn from someone who’s been down the road ahead of you and is happy to help you learn to navigate your journey using his mistakes and lessons learned. If you’re at all interested in eCommerce, this episode is a great introduction to what it takes to build a successful business.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this Q& A session of the podcast!
  • [5:07] An upcoming TAS unofficial meetup in San Diego!
  • [6:20] QUESTION ONE: Upgrading my packaging… does Amazon care? Does it change anything?
  • [14:10] QUESTION TWO: When my product has variations and I stop selling the original SKU, will I lose the reviews I have accumulated?
  • [20:28] QUESTION THREE: What is your process of coming up with an actual brand name?

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TRANSCRIPT TAS 289

TAS 289 : Ask Scott Session #87 – Your Business and Marketing Questions

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 289 and session number 87 of Ask Scott. This is where I answer your questions here on the podcast and you guys know, I’ve said this what, probably 87 times now, I love doing this especially now since…

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…I’ve been back from our live event. We just had one in Phoenix Arizona and we met with some Amazon sellers and just we got in a room for two whole days and we just sat around a table and just discussed this stuff and I just love, love talking about it.

And being able to do this on Friday’s on the Ask Scott sessions it really allows me to do something very similar and that is listen to your questions and then just answer them, like whether it’s a full out answer or just my opinion or whatever it is. If I can help you in one small way move a little bit towards your goals that would be awesome for me. I truly, truly love this stuff and I just want to be able to do what I can to actually get you a little bit closer.

Let me just say, we are approaching the New Year and when we get to the New Year we’re always like, “Okay, now, good it’s a fresh start.” I’ve never really been a believer that we have to wait to January 1st to make that our resolution but it’s kind of that day marks that we’re all going to get a clean slate. That clean slate could be in July, it doesn’t matter but that’s what we do. What I want to say though is I just did an episode, last episode, 288 with Josh Bauerle and we talked all about taxes and preparation and all of that stuff. Definitely go check that one out if you have not done so.

It’s just a good refresher if you wanted to kind of think about what you need to plan for moving forward with taxes. I know sometimes it’s not that exciting to talk about and it can be a little bit of that topic that it’s just a little scary or I don’t want to have to think about it but honestly you can really go at this thing and plan a little bit better so this way here it doesn’t seem like it’s a lot of stress.

[00:02:06] Scott: You just understand what you got to do, you know your deductions, you know how your legal entity setups all that stuff. Definitely go check it out, don’t be afraid of it. Just go there and listen and I’m sure that it will make it a little bit more clear for you and probably allow you to save a little bit of money if you didn’t know about some of these deductions. Definitely go check out that episode.

I also wanted to say before we jumped into today’s questions is I get a lot of people that say, “Scott, it’s 4th quarter right now,” depending on when you’re listening to this. If you’re listening to this in July of 2017 well then, it’s not 4th quarter for you right. But if it is right now December and it’s 4th quarter, you’re thinking to yourselves, “Well, I don’t know, I think I’m just going to wait. I’m not going to start right now because after the first of the year sales are just going to tank, they’re just going to die,” and that’s the furthest from the truth. I always tell people like start where you are right now. If you want to get started, there’s no reason to not get started.

I’m actually having some t-shirts made for myself that I’m going to start wearing and one of them is ‘just start’. That’s the t-shirt, that’s it because I really, truly believe that no matter what we’re doing, whether if we want to work out, just start. Just start somewhere and if you’re in business and you want to get started, just start. I actually had a different word of the day but maybe we should use that phrase, just start today. Maybe that should be the one. I’ll save the other one for the next Ask Scott. Right now, I just think that came very naturally, just start. That’s a huge one, wherever you are in the process just start.

I did want to remind you, I have two more workshops this year that we’re going to be doing around getting started on Amazon. If you have not attended one or you want to attend another one I have two different kinds that we do now. One is just for product research and kind of going through that whole process, because that is phase one, okay. That is going to be happening December 1st, so go over to theamazindseller.com/workshop and you can register there.

[00:03:58] Scott: If you’re listening to this after December 1st, still go to that page and there’ll be wherever the upcoming one is, whether it’s product research or if it’s the 5 phases that we do. We also do one that walks you through the 5 phases including product research but really, how to launch that product.

If you want to register for one of them head over to theamazingseller.com/workshop and you can register for an upcoming one there. I just want to remind you guys too the show notes, definitely go check them out this episode, theamazingseller.com/289. That’s where all the links will be so if you just want to know one link to go to it will be that one. We have transcripts there, the links. I’ll even have links to the workshops and stuff like that. If you want to go to those, definitely do that.

And one last thing that I wanted to mention here, if you guys want to ask me a question and have it aired on Ask Scott, go over to theamazingseller.com/ask, really simple way to do that just go over there, click the little record button, make sure you have a mic obviously and record your name and a short question and possibly I’ll answer it on an upcoming show, I’ll do my best to do that. Wait a minute, that’s right, one more thing, this is going to be airing, I believe it’s the beginning of December. I’m going to be actually in San Diego, the 9th and the 10th. I’m going to be there for a small workshop myself, going there to educate myself and I decided to maybe do a little TAS meet up there at night time on one of those.

If you’re interested at all at that, you’re going to want to head over to the Facebook page, the TAS Facebook page. I’ll actually leave the link in the show notes to this one and you can just leave a little, “Yeah, I’d like to attend.” or “No, maybe next time.” whatever. I’ll leave a link to that as well. I think we’ve got just about 30 people or 35 people that they said they wanted to meet up. Again, it’s going be totally unofficial. We’re going to hang out for an evening chat, shake hands, have a drink together, whatever so if you’re interested at all I will be in San Diego on the 9th and the 10th and one of those nights we’re going to designate for a TAS unofficial meetup. It’s going to be so awesome. I can’t wait to do it.

[00:06:07] Scott: All right guys, I think I’ve rambled enough, man, there’s a lot going on and it seems like I’m a little bit more excited and hyper today that I am and I’ve only had one cup of coffee which is crazy. Why don’t you guys sit back, relax, let’s go ahead and listen to today’s first question and I’ll give you my answer.

[Q&A SESSION]

[00:06:26] Josh: Hey Scott, my name is Josh, wanted to ask you a question about packaging. I have a product in Amazon, it’s doing well, was thinking about upgrading the packaging from just a polybag to a box with logos, things of that nature. Would that affect anything with my listing being technically a little bit different? Does Amazon even care if you change the packaging? Not really sure if you’ve answered this question before but looking forward to your response, hopefully that made sense. Thank you again Scott.

[00:06:58] Scott: Hey Josh, thank you so much for the question, great question by the way. This is something that you may find yourself doing, not just you but anyone listening right now. If you are launching your product and you’re just trying to get it to the market, like we’re just trying to get the product to market, we use a polybag. Now, right now currently as we’re airing this, you can still pretty much just use a polybag and all a polybag really is a sealed plastic bag, okay.

Now, my good friend Dom Sugar who you guys may or may have not heard me have on the show before, you’ve heard me on Facebook Live and him and I are good friends now. We are actually partnering on a couple of things right now as well, so just a great guy, really smart and he’s been in the retail business for a very long time. His beliefs and his forecast is that Amazon is eventually going to probably do away with people launching products with polybags. As of right now, that’s not the case. What he’s saying so they’re going to want it retail ready. They’re going to want it like if you were to put it on the shelves of Walmart or Target, it’ got to be retail ready.

There’s all these different terminologies which I’ll probably have him on in a future podcast to talk all about packaging because he starts throwing out all of these terms and these different kinds, clam shell, this one, that one. He just starts throwing out all of these different… Blister packs, all of this stuff, sometimes, I don’t know what he’s talking about so it’s probably going to be a good idea having him on. But, my point is this, as of right now we can still launch products and put them out there and have it be a polybag with our label on it. Right now, technically as this thing is recorded and it’s being aired, depending on when you’re listening to it, that’s still okay to do.

And I’m still a fan of doing that so this way right here you don’t spend a lot of time trying to figure all those pieces out before you launch. I think that it’s about getting the product to market. Obviously you want the product to be good but the packaging doesn’t necessarily have to be exactly what it’s going to be maybe even six months from now. Just get it to market, get it in the hands of people. Now, with that being said, if you have a product that is going to be given as a gift, you may want to consider definitely having some packaging made because you do not want someone to get that in the mail and go, “How can I give this to someone as gift?”

[00:09:10] Scott: That would be kind of weird. Maybe just spend a little bit of time thinking about that. But back to your original question, what you want to understand is yes, you can do that and you know what, it’s not a bad idea to do that either because now it’s like ‘new and improved’ in a sense. If someone had gotten one, they left a review already, they’re probably not going to come back unless they do again and see that you’ve updated your packaging. Now, that doesn’t mean that they’re going to be upset or anything either, it just means that you’ve added some new packaging. We see it all the time in the stores, new and improved and then they have a brand new package.

Why do they usually update the packaging a lot of times? Do you know that? Do you guys know why they do that? I think I learned this, I’m not even kidding, I think I learned this in sixth or seventh grade in a little marketing class that we had in school and I still remember it to this day. My teacher, she said, that is a marketing tactic that when you can say, “10 ounces more” or “New and improved” or there’s just something that’s different. That the packaging can look different, maybe it can look a little taller, it looks a little different to the eye because eventually you start to just look at that item on the shelf or the store and it just looks the same.

My point is this, it’s been happening forever that the packaging has been changing to draw the attention. Now, you’re not doing it to draw attention, what I’m trying to illustrate here is it’s okay to change and even if your customers bought it without that packaging, I think they’re still going to be okay and I think Amazon is still going to be okay. So I wouldn’t worry about upsetting anyone but I think it’s a good idea that when you are ready to update your packaging…

I recently just did a… I can’t even think here, you’re putting me on the spot. It was a Snapchat, I did a Snapchat and it was me opening up my brand new guitar, I don’t know if you guys heard about it. I got a new guitar. I’ve been waiting on this guitar. Funny story, I was going back and forth. I actually bought it through eBay and I was going back and forth, back and forth and it’s an expensive guitar.

[00:11:08] Scott: I think it was like $1,300 guitar and I’ve been watching this guitar for a long time. It’s one of my guitar idols that I really have followed since the ‘80s, yes, that’s right, the ‘80s, just dated myself. I was looking at it and I’m like I really want it. On eBay, you can make an offer so I made an offer of 1,000 bucks and they turned it down and then I went to another seller, did the same thing and eventually, I got one of the sellers to take it.

This is like a limited edition. It’s got only 330 were made, I got 211 but what I’m trying to get to here is this thing arrived and I was so excited and I actually documented this on Snapchat and it’s pretty funny. I think I saved the video so I’m probably going to post that up on YouTube too because here’s the thing, when we get something and if it’s something that packaging could play a part in it as far as your perceived value, you guys all know this. If you ever got an iPhone or something, if you’re like me it’s got this nice sturdy box and you open it up and it’s got like another little package in there, maybe a little velvet thing that holds the little case or the holder, you know what I mean. You’ve got all these little different pieces that go into it and it’s like the packaging is huge.

I’m not saying you got to go that far. But what I’m saying is when you get that packaging, you open it up, like I opened my guitar case and there was like this extra little bag in there, the certificate of authenticity and then his signature on it and it had the number. Ah man, I’m getting excited just talking about it. Depending on your product, if you are selling a knob that goes on a drier, like a drier that you dry your clothes with or your wash machine, don’t really think you got to get that crazy with your packaging, maybe retail ready but it doesn’t have to be. It could be polybag with a little cardboard top, with that little eyelet that you slide on that little hook. It could be that, doesn’t have to be what I’m talking about but if your product lends itself to being in a nice and sturdy box, maybe some really nice graphics it may be worth it to go that extra mile.

[00:13:19] Scott: Now, I know I just went on a little bit off tangent there but I going to bring it all back to where we are talking about can you do that on an existing listing and the answer is yes. I think that it’s smart to do that. Hopefully that answered your question. I know I went around this way and that way and up there and down there but that’s how I roll. You guys know that and from everyone that I talk to, you guys like that so I’m going to continue to do that. But I always kind of bring it back as a guy at our live event said, his name was Max. By the way Max, if you’re listening, thanks brother and I had a great conversation with you. He said, “Scott I love it how you always come back though,” and I just did, I did come back to that so I answered your question.

The answer is yes you can do that, yes I think it’s smart. Do I think you have to do it in the beginning, no but I think you can do it and everything can stay the same on the listing? It doesn’t matter. I would definitely show off that box so I would put it in my image, make it look a little bit different and I would definitely have my brand name and all that stuff on the box and the packaging. All right, so let’s go ahead and listen to another question and I’ll give you my answer.

[00:14:18] David: Hi Scott, this is David calling from Northern Ireland. I’ll just say a quick thank you for the podcast, it’s a great motivator and it’s a rare combination of quality and quantity so thanks a million for all the work you’re doing for us.

I have a question regarding reviews and variations. I launched my garlic press here in the UK about 6 months ago and the sales are steady and it’s not so good and the garlic press itself came in a couple of color variations. Recently, following on from one of your podcast episodes and to add value, I created a third variation which was a garlic press with a peeler, which meant I could put my price up a little bit and separate from the competition and make a little bit more per sale which is all perfect.

Now, I’m thinking of phasing out the original press and only selling the variations, only selling the press and the peeler. My question is, if I stop selling that original SKU, will the reviews that came in for that SKU disappear? Obviously right now, 95% of my reviews are for the press on its own. If I stop selling that and only sell the new variation will I lose those reviews? Like I said, I’m based in the UK so volumes are much lower I think than in the US. I’ve got a decent feedback process going on and even with that reviews take a good while to build up so I don’t want to lose those reviews that came from the original SKU if I switch to the variation only. Does that make sense? Thanks.

[00:15:55] Scott: Hey David, thank you so much for the question and thanks for being a listener, I really do appreciate that. Yeah, I think this is a great question. It’s also kind of very similar to what I just said in the last question because it relates to if you make a change to your listing what should you do. Should you just start a whole new listing and then possibly lose your reviews? Here is the deal, there’s a couple of different things I want to address with your situation and anyone else out there listening that has a product that they’re currently selling but then they’re going to add something to it to make it more of like a bundle or more like an accessory to it now that’s going to be the product.

Here’s what I think, I think you can still sell the one product on the same listing, add the bundle, add the one with the accessory and keep that one even if and I call it a lost leader, almost where you can keep that price point lower to get the attention to bring people into the listing. I want you to think of your listing like it’s your store and if we can get people to open the door and come inside then we can show them what else we have. If you also have other products that you’ve had other customers buy, you’re going to also expose them to customers who bought this also bought this. So it’s another cool thing. You can also then expose them to the promotions that are inside the listing. If you have promotions that cross from other products which you may or may not right now but if you do in the future, this is a great way to still get people in.

Now, if you get people in, let’s say that your garlic press, you can list that for $12.97 or $12.95, whatever, $12.99 however you want price it but your bundle is like $19.99. Well, it’s a better deal. They know now just for another 7 bucks I can go ahead and get this other thing that normally would cost on its own 12 or 13 dollars so it’s a no brainer. The lead-in offer still can bring in a couple $2, $3 per sale but it’s also is going to be a lead gen as we call it to get people into the listing.

[00:17:59] Scott: That’s how I would treat that. I wouldn’t necessarily phase that one out. Now, you could phase that out and then you can say, like it’s a new and improved like I just talked about and then that new and improved has that extra piece in there that makes that process better. The problem with that though is those reviews are not going to talk about the other thing. It’s like a variation. If you have different variations, obviously they’re different well those reviews are going to be mixed. Sometimes you don’t know what the review was that people are referring to. That’s probably happened to you, it’s happened to me. I’ll find that there’s 5 different ones.

Actually, I’ll give you a perfect example. I was looking at suitcases the other day because I’m going to be travelling to San Diego which I said in the beginning here and I wanted a new travel carry on that I can have but a hard shell. I was looking at different ones and I’m going through that process and again I’m going through the process just like I would if I was somebody that didn’t know anything about this although I do know a little bit about it. But the thing was there was like 700 reviews and they had like 7 different colors. So some of them people were saying, they bought the red one, the red one had a higher sheen than the grey one so because of that it scratched easier or whatever.

Sometimes you got to thumb your way through those reviews. What I’m saying here is if you had a garlic press stand alone and then a garlic press with a garlic press peeler, some people are going to dig through deeper to see what the review was about or they’re just going to look at the quality of the item. Hopefully that makes sense. I don’t think that you have to phase it out completely and I honestly don’t think I would. I think I would keep that SKU and then that way there you have 2 different SKUs, you’ve already done the sourcing and then this way here it’s a nice lead in to bring people into your store or your listing in a sense. Think of that listing as a store and then this way here you can bring people in, expose them to your world, expose them to other options. I think that’s really, really smart to do that.

[00:19:55] Scott: Again, if people are thumbing through and looking at the thumbnails and they’re looking at price, yours might say $12.97 to $24.97. That $9.97 or $12.97 is going to open their eye because they’re shopping price always and then they’re going to ahead and get clicked in there then you can expose them to everything you have. Hopefully this makes sense and I kind of like it but I didn’t plan that but it actually goes really well with the last question that I just answered. Hopefully this helped, thanks for being a listener, keep me posted and keep pressing on my friend. Let’s go ahead and listen to the next question and I’ll give you my answer.

[00:20:34] Eric: Hey Scott, my name is Eric. First off I’m digging the show and my question revolves around branding itself. What is your process of coming up with the actual brand name? How do you go about doing that? Branding is such a big business that companies pay tens of thousands of dollars in order to get branding specific and I know it really depends on what kind of category you go into but in the same sense, you have generic brands, say Walmart and they own many brands underneath of them such as Equate, Ol’ Roy, Special Kitty all those are brands that belong to Walmart also known as sub-branding. What are your thoughts on sub branding as well?

But then you have like your garlic press. If I create company called Pro-garlic and I sell garlic presses, I’m kind of limited but if I have one that is called say Pro-chef which I believe already exists then I can do anything that revolves around the kitchen aspect but I can’t name a baseball pro-chef. I just wanted to know what your thoughts were on the actual planning because the essential basis is find a product, buy a product, put a name on it and sell it. That’s a little difficult, there’s a lot more steps in between with as far as planning it out and thinking through for the long-term. I would love to hear your thoughts and I appreciate it man.

[00:22:20] Scott: Hey Eric, thank you so much for the question. Your audio was a little in and out. I’m still going to play it because I think it’s a great question, I don’t know, maybe there was little bit of a Wi-Fi issue or something that was dropping in and out but anyway, I could hear it, I hope everyone else could hear the question. I’ll go through and talk a little bit about what you were asking and basically how I gathered what you were asking is, “Hey Scott, should I go out there and focus a brand on a specific item? Like a garlic press and it’s just going to be like Garlic Press University or Garlic Press World, right?” Like this is it, we are only dealing with garlic presses and accessories and things that might be included when you think of a garlic press. You’re really narrowing, you’re really niching down which I don’t think is a terrible idea. However, there is some different things that I would consider when doing that, okay.

When you first are starting and anyone else out there and my mind is kind of shifted a little, my mind has kind of changed since I started this whole thing and dabbling in this and we’re actually in the works right now of actually using this model of an open brand. When you have an open brand, what happens is you’re able to test other products in other brands. And I know my good friend Greg Mercer, he’s done this right from the beginning where he’s not building a specific brand for that item unless it proves that, this thing has legs, this thing could be something then maybe we want to then add more products to that brand but still not like build out this massive, massive brand.

There’s two different thought processes there. If you want to build out a brand and really scale that brand and make it where you’re known in this industry for that thing then yes, you’re going to want to really, really hone in on that brand, that brand messaging.

[00:24:23] Scott: I mean there’s a lot that goes into branding. Now, with that all being said I think in the beginning we should do a little bit more of the open brand meaning we have the flexibility of going outside of one niche and how you would do this is you would have an overall brand. Like you had said, something about cooking or kitchens, right.

If you do something around kitchens or cooking, you can then talk about a garlic press, you can also talk about knives, you can also talk about a cutting board, you can also talk about a squeezer, you can talk about a blender. There’s all these different things that you can talk about but it’s still specific to that niche. I always have to say that because I have no idea what’s right. I don’t know if there’s a right but I like saying niche, that’s just me, that’s what I’m going to go with here. So what I would say is try to come up with a universal brand in the beginning, okay, a universal brand. It could be even as open as XYZ wholesale.

Now again I’d come up with a little bit of a better, clever name than that. The other thing that I want to mention here is I see a lot of people, a lot of people spending months, I mean months in this process of trying to figure out a brand or a brand name or a website URL and it’s just a lot of time. Guys, we can change that down the line if we want to especially if we go with that open brand kind of model. Meaning something that you could have other sub-brands underneath. I think that’s going to be the smartest way moving forward. It’s going to allow us to test more products, more brands or more markets and then this way here we can see what sticks and then if we want to, only if we want to, we can then build that out deeper and make that more of an overall brand. That’s only if you want to, okay.

[00:26:21] Scott: You can still have, like I said, your main account and a lot of people, they get hung up on this and they’re like, “Okay, wait a minute here Scott, so if I go ahead and I want to get an LLC and I want to build out my business, how should I do that within my sellers account?” I think your sellers account, your one seller’s account that you have should be made so this way here you can add those sub brands so I would make that more of a generic. I have a generic sub brand on one of my brands, okay. I would make that so it’s not specific to that market or that niche.

I would make it more open and then if you launch a garlic press or a garlic peeler, or any of that’s stuff, do one maybe and call that sub brand kitchen something or cooking something, something like that and then if you do something in the sports and outdoors market, well, if maybe it’s in hiking, so then you’re going to have something to your sub brand that would relate to outdoorsy stuff. If you do something with guitars and musical instruments then it will want to be on that niche or that market so that way there it can be tailored to that but it’s still sold by your main seller's account which would be like Deals Are Us or whatever.

Again I’m just throwing those names out there, be a little bit more creative with that but you can always change that too. Amazon even allows you to change, it’s very easy to do. The thing is if you do an LLC or any type of entity that you’re building, that is a little bit, I don’t want to say permanent but you’re doing all the work to get your LLC, your EIN number, checking account, all that stuff, that’s why you just need to be careful there. If you’re the main brand and it’s more like the open brand style then you can easily add those sub brands because the sub brands are just feeding into the main brand if that makes sense. Hopefully it does.

[00:28:21] Scott: I guess the answer to your question is I would go more broad open on the main brand and then I would do sub brands and the other thing anyone listening including yourself, do not dwell on this part where you get stuck here and then you never move on. So many people they get stuck and they just wonder why it’s been 8 months and they still haven’t launched the product or they still haven’t gotten started. The problem is they’re trying to say, “Listen, as soon as I get this part figured out then I’m going to move on to the next thing.”

I’m cool with that but you got to give yourself a timeline, you’ve got to give yourself a deadline. You have to, just like I said in the beginning guys, you have to just start and just get moving. Momentum is a crazy thing guys. If you start to get some momentum, it just starts to really keep things moving and then things start to happen. Again, I’ve said this before, it might not always be exactly what you planned but you’re going to learn through that process I promise you that.

So guys, hopefully, and gals, sorry. I say guys, I hope you girls too that are listening and women and everyone understand that guys just means everyone, that’s what… I picked that up from New York, I think that’s not just a New York thing but maybe it is. It’s like “Hey guys,” it’s like everyone in the room, doesn’t mean one any particular person so hopefully that clears it up. That is pretty much going to wrap up this session. If you guys have a question for me that you want me to answer on an upcoming Ask Scott session, head over to theamazingseller.com/ask and you can do it right there. Hit the little record button, say your first name and where you’re tuning in from and I would love to… And ask the question of course and let me know your question and I’ll do my best to air it on an upcoming Ask Scott session.

[00:30:12] Scott: If you want to download the show notes, the transcripts, all the links that I talked about, they will be found in this episode at theamazingseller.com/289 and yeah, all that stuff will be over there. If you guys are in San Diego and you guys wanted to hang out at our unofficial TAS meet up, totally unofficial, totally relaxed, totally just going to hang out for a couple of 2, 3 hours and just get to know each other and say hello and meet in person, head over to the Facebook page, theamazingseller.com/fb.

Again, just go on to the show notes page, it will all be there for you and the word of the day or the phrase of the day is, if you guys were paying attention, come on, ‘just start’. Just start. All right guys, that’s it, that’s going to wrap up this episode. Remember I’m here for you, I believe in you and I am rooting for you but you have to, you have to… Come on say it with me, say it loud, say it proud, I can’t do it for you, you got to, “Take action.” Have an awesome, amazing day guys and I’ll see you right back here on the next episode.

[END]

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