So many things having to do with Amazon private label sales change from week to week. With changes happening that rapidly it’s hard to keep abreast of everything and to actually KNOW how to apply the changes effectively for your brand and products. That’s why these TAS Power Hour episodes are so helpful. Three experienced Amazon sellers unpack the current happenings in the Amazon ecosphere on the spot, as they are announced so you can get some perspective on what’s happening and what it means to you. Be sure to listen – this is a great episode that covers a handful of very important topics that have happened lately.
Are you using the enhanced listings for your Amazon products? Why not?!!!
If you aren’t aware of it, you need to know, Amazon has now rolled out an amazing feature for anyone who has brand registered their products. You can now use the Amazon enhanced listing feature to build out your product listings very much like a long form sales landing page. The drag and drop format and enhanced formatting options like bold, underlining, and more make it possible for you to make your product listing incredibly attractive and powerfully effective as a sales tool. You’ve got to hear the details from the TAS Power Hour guys, on this episode.
No more “dollar off” discount codes on Amazon products. It’s true.
It used to be the case that you could create discount codes for your Amazon products in two different formats – dollars-off and percentage-off. But it’s not that way anymore. Amazon has now restricted the options to only allow percentage-off discounts. Why is this a big deal? Because the percentage option allows those who receive it to game the system – sort of – and cost you some extra cash as a seller. The guys unpack the issue on this TAS Power Hour episode so be sure you listen so you can know the best ways to use your offer codes.
Does Amazon allow you to send discount codes to your email list?
With all of the changes going on surrounding review policies on Amazon and the use of discounts in exchange for a review (which isn’t allowed anymore), many people are confused as to what is legal and what is not. One question that comes up over and over is whether or not you as a seller are allowed to send out discount codes for your products via your email list. On this episode of the TAS Power Hour the guys discuss that strategy – tell why it’s so powerful – and what Amazon really thinks about it. You’ve got to hear this one.
It’s now possible to lock down your Amazon products to prevent hijackers.
For a long time now, Scott and his buddies have been recommending that every person who is selling products on Amazon go through the process of brand registering their products so they can get in on the many benefits it brings. Now there’s another benefit that’s been added to the brand registry perks – and it's amazing! You can now essentially lock down your products so that anyone who wants to list a product under that listing has to ask YOUR permission to do so. It’s incredible. Find out how to take advantage of this new perk on this episode of The Amazing Seller.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this Power Hour episode of the podcast!
- [1:04] How you can get involved in the next LIVE workshop.
- [6:23] What is this about enhanced content for Amazon product listings?
- [18:49] Amazon changes the discount code options.
- [28:46] Are you allowed to send promo codes to your email list?
- [41:00] A giveaway experiment that is exploding in email opt-ins.
- [43:40] It’s now possible to lock down your products to prevent hijackers.
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TRANSCRIPT TAS 290
TAS 290 : (TAS Power Hour) Enhanced Content – Updated Discount Codes – No More Hijackers? – Reviews – Email Capture and MORE!
[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 290 and I am excited that we are at 290 already. I'm going to be even more excited when we get to 300. I’ve got something really great planned for you guys so you…
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…definitely want to stay tuned. But today's episode on 290 what we're going to do is we're going to listen to a recent TAS Power Hour, a round table that I did with my good friend Chris Shaffer and Dom Sugar. This one here is really immediate, really really good stuff that we go over there. Some things happening within Amazon, which there's always things happening within Amazon but there's things like enhanced content now, where we can make our content A-plus.
Not everyone has that yet but most people it's becoming available. We're going to talk about that. Updated discount codes. There's some code discount things that are happening. We're going to talk about that. Talk about hijackers again and how now we can lock down our listing. We're going to talk about that. Reviews of course we always have to talk a little bit about reviews and then email capture and a lot more. Definitely you're going to want to listen to this episode, really really good stuff. Now, before I jump into that. I'm going to go ahead and play that for you. But what I want to do is I want to remind you. If you guys are brand new or if you haven’t attended one of our live workshops, you're probably going to want to attend this upcoming one on December 7th.
That's on a Wednesday. It's going to be at 9 o'clock PM eastern time. Why this is important is because this is going to be the last one that we're going to do before the first of the year. If you haven't attended one, you've been putting it off or you’ve been like I’ll just catch the next one, I'll just catch the next one. This will be the last live one that we do. If you want to go through the five phases of launching a product and if you want to ask questions and if you want to hang out with some really cool people then you're going to want to attend this live. Again, go over to theamazingseller.com/workshop. Again that's theamazingseller.com/workshop. Now if you're listening to this in the future and it's after December 7th, if it's within a week you could still go there and register and there maybe a replay up.
[00:02:09] Scott: If it's after that maybe it's July, who knows. You can still go to that link and you can register for an upcoming one. Right now, our last one for 2016 is going to be December 7th. The other thing I want to say is if you guys have been asking about our class, our private label classroom and wanted to know like when registration closes for that, that will be closing on the 14th of December. There will be no more open enrolment for the class. If you want to check that out, again be on the workshop, we'll give you guys more information about that. I just wanted to remind you guys this will be our last live one for 2016.
If you have questions or you want to just go through the five phases again, maybe you've already attended one, you want to go through them again, just come on over and hang out with us. We'll be there live. So theamazingseller.com/workshop. We love doing these. We give you worksheets, downloads, all that stuff. We give a lot of good stuff. Usually we give a couple of prizes too. Definitely stay tuned for that and attend. That'd be awesome. The last thing I'll do is remind you on the show notes to this episode if you want to get the show notes and the transcripts that we give for this episode, head over to theamazingseller.com/290. That is this episode 290.
All right guys. I'm excited for you guys to hear this episode of The TAS Power Hour with my good friend Chris Shaffer and Dom Sugar. You guys are going to love this and excuse the shenanigans but there are some of those that happen there and the video for this and you can't see us obviously in the podcast but if you want to see the video version of this, you can always go to the show notes page, we'll have that embedded right there for you too. Then this way here you can watch and some of the stuff we cut out because it was a lot of Shenanigans and a lot of just talking back and forth and I want to cut through that stuff. All right. I'm going to stop talking now so you guys can enjoy this TAS Power Hour with my good friend Chris Shaffer and Dom Sugar. Enjoy.
[POWER HOUR]
[00:04:04] Scott: We're live. What's up everyone! We got a few things we want to talk about today. One thing that I want to talk about right now and that is a package that I got in the mail today which I was verily really, really excited about. Dom I said you should go over in Snapchat and see what that thing was. Did you end up seeing what it was other than me telling you or you didn't go over? Did you?
[00:04:27] Dom: I did not go over to Snap Chat. I'm sorry.
[00:04:31] Scott: Chris Shaffer did and that thing was a guitar that I'd been looking to purchase for a very long time. A guy by the name George Lynch back in the day actually came out with his own guitar. I've been following him for over 25 years. The guys is like 60 years old still ripping it up. There was 330 made. I bought the, I think it's 211th copy, autographed on the certificate and all that good stuff. I played it on Snapchat today, just a little bit. My fingers were a little sore just from the other day. I haven't played the guitar in probably, ever since I’ve here I don't think I've played it at all. Pretty excited about the guitar guys. It's really, really kick butt. I'm going to play it a little bit later and I've to do some more Snapchats. But anyway, enough of that. I'm excited about the guitar. What's happening with everyone else? Chris what's going on man? How're you doing?
[00:05:26] Chris: I'm doing good man. The sun is out here in South Texas, getting props on the TAS Break through Live shirts from the Armstrongs who apparently at least one of them is wearing their shirt today in honor of the event. Scott, there's been some really cool things in Amazon this week if you want to dive in right into that.
[00:05:48] Scott: Well, yes. There has. There has been a lot of cool things and there has been a little bit of confusion. Do you want to talk about the cool things first or do you want to talk about the confusing things? Why don't you start? What are you excited about with these new changes?
[00:06:04] Chris: I guess the real question is on Facebook Live and Periscope, do you want to hear the cool things or the confusing things first? For me the cool stuff is absolutely where it's at. We're going to deal with that. Just because it's going to take me way too long to hear what everybody else is thinking. For a while now you've been able to do, if you're on the vendor central side, you’re wholesaling to Amazon you can do what's called A-plus listing content to where you can put some really cool images down, it was in a section called ‘From the manufacturer’. Some of the big brands had it where they had really fancy brand photos and they'd get extra places to write about what their product is, what makes it different. It really turned the listing into a long form sales page.
What Amazon did this week and as far as I know, and if anybody knows differently let me know but as far as I know they've rolled it out to almost everyone in brand registry at this point. If you're the registered owner of your brand, you have now enhanced brand content, which is essentially the same thing as the A-plus listing was for the people in vendor central. You can pick from one of five templates, you can put some really cool images in that from the manufacturer section as well as big, big blocks of text with some real formatting tools like bullets, underlines, bold, and make it look really nice and really fancy and it really does fill out your listing.
Now, Amazon claims that this increases conversions by around 30%. I haven't noticed the conversion rate increase and I think there's two primary reasons for that. One is the people who they used in that study are going to be bigger brands so they are naturally going to have higher conversion rates. The real reason, people just don’t tend to scroll that down far unless they are on the fence. What I have noticed is on the ones I have gotten approved, I've seen between a 15% and 20% increase in traffic already. I don't know if that's just because of that or if it's because some of the holidays but we'll see here moving forward if that holds true. If you guys have that in promotions tab right now, you have it says, ‘Advertising, campaign manager’ just like it always did.
[00:08:08] Chris: Right below that it says, I think it says ‘Enhanced brand content’ or ‘Enhanced content’. Fill that out because in their FAQ what they basically literally said in one of the clearest things that I've read is, “Do it now and it's free. Do it later and you'll pay for it.” If you have that ability right now do it and then don't have to worry about it later.
[00:08:31] Scott: That sounds good. Do that. Dom, what do you think about all that? What do you think about all that?
[00:08:39] Dom: Yeah, I remember when we joined a vendor central being offered all that type of stuff. You could put video actually in your content and that was the bonus of joining them. A matter of fact at that time, probably even still you didn’t have to sell anything to Amazon. You could just list your products using that technique but we didn't take full advantage of it because you have to make a full video and stuff and that takes some extra time and money but I remember seeing it there but enhance your listing but it's pretty cool. I don’t know how they're going to roll it out. That I would definitely take advantage of because from, me and Chris were talking about it. It’s just basically I call it it’s like setting up your eBay store almost. It's just a drag and drop a photo, you put a bunch of bullet points. It was pretty easy to put in so you have to come up with some nice and come up with some cool script and text or copy and you're good to go.
[00:09:37] Chris: What they've really done is they've turned it into a long form sales page. For those of you guys who aren't familiar with that, if you remember like… Next time you go to your mail box pull out the junk mail that you get and read it. That's a long form sales letter in a lot of cases. It's a lot of text but there's a lot of call to action throughout.
All of the different templates that they have are designed to take your listing and turn it into one of those long form sales pages. It not only gives people more information about the product but they let you talk about your and what's important. Scott, at the live event you heard me say a couple of times, Amazon is the lowest common denominator product. That tends to be what works well. If you have really… And we talked about this a little bit with the guy who's doing very well in KickStarter because Kickstarter is kind of those raving fans on Amazon you never really had a place to talk about your brand message and all of the things that make your products necessarily different.
Not just from what's in it or what's it made of but you to stand for as a brand and from the manufacturer section, this enhanced brand content really is for that so it's an additional marketing piece that lets you connect with potential buyers as well. If you have it, no reason not to fill it out. If you don't, inside the classroom we had a couple of people who actually just reached out an asked and they were able to get enabled by seller support. It's worth reaching out and as far as I'm concerned there's no reason not to do it other than it's going to take you half hour, 45 minutes to fill it out.
[00:11:08] Dom: There's a few new things about that. One will make your offering a lot nice looking, a lot classier more professional. Two it will help you compete with the bigger brands that already have those optimized, fully optimized like that. You can get the rolling video and stuff like that but still it will make you look and you won't have the mumbled HTML if you know how to do that already or the one most of the people have all just one big paragraph of a description, which I think looks hideous. I don't even know whether you’re allowed to do that but anyway. Two, I don't know again once that it's optimized is that going to help our back end? Are those keywords going to be tracked because everyone says that that product description doesn't do anything but it might if you're part of that program.
[00:11:52] Chris: Here's my thought on that. What's it going to hurt?
[00:11:55] Dom: It’s not going to hurt at all.
[00:11:56] Chris: The worst thing that will happen is it doesn’t get indexed, it doesn't help you in search but it is going to help convert more people potentially into buyers. Anthony just asked, “Which of the five layouts is the best to use?” I honestly think it varies based on your product. Notice I didn't say, “It depends,” Scott. It is going to change based on your product and based on what you want to fill out. If you have the supporting images, try to fill out some different layouts basically it's five different variations of how much photo and text balance there is so some of them it's one big photo and a bunch of text. Some of them it's a bunch of small photos and a bunch of text. Pick the one that you feel comfortable filling out and just make sure you make the most of it. They give you a ton of places to write so feel free to write as much as you want about the product and about your brand as well which is one of the powerful thing about that.
[00:12:52] Dom: I was just going to say, I don't think we've been offered that yet. I would check vendor express or vendor central. Is that per ASIN or does that cover your whole, all your ASINs of your accounts? How does that work? Do you know?
[00:13:11] Chris: It's for each listing.
[00:13:14] Dom: Okay, so if you have 20 ASINs will they just allow or are they going to pick one or two what do you think they’ll allow you to update everything in your…
[00:13:22] Scott: I see what you're saying. Is it going to be like once your accounts gets approved all your listings you'll have that feature or is it just per-
[00:13:31] Chris: I’d say it's everything. Now the thing that's interesting is I've gotten two conflicting messages inside of the platform. It tells you to search by the parent SKU when you're looking for it so I'm assuming it's going to plug that into all the children. All the child variations. But in one of the categories that I'm in it actually said, “Oops, sorry. In this category use the variation.” It maybe just one of those things where it's a per listing group in those categories. Does that make sense? You would create one even if you had ten variations and they just plug that section into each one.
[00:14:09] Dom: They want to use the parent. We all know that when you do anything under the parent it really doesn't do anything. All the changes are made under the child listing like if you change the child heading, description or bullet points, that's what changes. If you go inside the parent-
[00:14:28] Chris: Some categories the parent is actually what shows. In some categories it's just the title on the parent listing that shows. It's going to change a little bit there but from what I've seen in the four accounts that I've looked in it appears that every listing has a capability if they're brand registered. If they are not brand registered then it doesn't appear to have rolled out to you yet. I don't know if it’s going to. I don't think it will because it appears that they are using in the same section like the from the manufacturer thing. If you're not brand registered, they assume you don't know the brand. So they don't want you filling that out.
[00:15:05] Scott: Let me jump in little quick. Periscope is getting hot right now. There's a bunch of people jumping in, a lot of hearts and Papa V is on Periscope and he said, “Guys tap it up. Tap it up.” Papa V is walking with his new hip really well by the way. He said the doctors’ orders were to use the cane but he doesn’t really need it but he has to use it per the doctor’s recommendations or his orders but his fingers are working well. He says, “Guys, tap it up.”
[00:15:37] Dom: Anybody out there is doing private label cane skins, skins for canes let us know for Scott.
[00:15:49] Scott: Yeah, we'll get him definitely all decked out with the skulls. We're over 100 on Periscope right now. I want to just say, everyone that's on Facebook Live right now, you guys are awesome. Periscope is awesome but it looks like Periscope might be beating Facebook right now. Chris, tell me what's going on over there.
[00:16:06] Chris: They are? Periscope is kicking your butt over here.
[00:16:09] Scott: Facebook Live, we need you guys to share it up, we need you to put up whatever you do there with those little emojis that go across. Interact with it, let us know what you think. If you guys want us to continue doing this on Facebook Live, let us know. Periscope, you guys have already voted by all the hearts and all of the people in there that are coming in. Periscope you guys rock. Go ahead and share this too Periscopes. Swipe the screen and share it and we'll be able to get it out there to more people. Speaking of that, before we jump into another topic which there's a lot of stuff that we're really excited about.
I didn’t want to touch a little bit on the Facebook group. Facebook Live, everyone that's watching this right now, I did a video about two days ago now and really was jumping into the Facebook Group and talking about helping each other. Really in about what we want the TAS community to be used for and what the messaging behind it is and how we want to see that group continue grow. There's a lot of people in there. I'm not going to through that whole video there but I really just went in there to listen. We're going to clean that up in there because there's people in there that are coming in that we're approving because we're not making sure that they’re a podcast listener, we're not making sure that they are a TAS community member.
We're just letting them in because they requested it and their background check on checks out but the thing is there's some people in there that are making it hard for new people that are getting started to not wanting to ask questions. I want these Facebook Lives to be open and free to ask whatever you want to ask. If we can answer them, we're going to do that right here. We're going to do it on a Facebook Live or on Periscope but we need you guys to also to be supportive. We need you guys to be in there, helping each other reaching out to each other.
Again, understand that there's always going to be someone a little bit further that you but you're always going to be a little bit behind or you’re going to want that because you're never going to be the smartest one in the room. And we said that out in Arizona. It’s like if you're the smartest one in the room, you're in the wrong room. I truly, truly believe that. That's what I love getting on here on Fridays and talking with Chris and Dom and everyone else and again just talking about being really just good to each other and helping each other.
[00:18:15] Scott: That's what I want to say on that. The message that I sent out there had gotten a ton of feedback and comments and a lot of love so I know that that resonated with a lot of people and I just want to say that I really appreciate each and every one of you guys that's on Periscope or on Facebook Live and I just want to say that we're going to continue to really just help and deliver what we can to help you guys move forward in this journey. That's all I want to say there. Let’s move on to the next topic. Chris, what else did you want to bring up? Any news, any other thing you wanted to bring up right now we can start talking about?
[00:18:50] Chris: Yeah. The other thing we wanted to talk about was the changes that were made to promotions. For a while now guys you know that during the launch phase when we talked about discounting products or basically any time you set up a promo you always wanted to use money-off and not the percentage-off because with percentage-off coupons, if you created a promotion that was 25% off, even if you use that single-use code Amazon's going to apply that to every single product that was in their cart. So If they bought 25 units, they could only go through one transaction but they could but as many units as you had in stock in that one transaction basically. If you use money-off, you could give them $15 off.
Let's say that was 50% off, you could do 15 bucks off. Instead they said you still get 50% but they were limited if they added two, they’d still only get that $15. They get that rolling percentage if that makes sense. Amazon has eliminated the dollar-off code. We can now only use the percentage-off codes. What are your thoughts on that Dom? How do you feel about that? Does that make you squirmy?
[00:20:02] Dom: That’s going to make me have to think even more than I want to. We haven’t used it but I even thought about telling you, should we stop our old campaigns. That was my only main question was, can we keep using our old campaigns with the dollar value?
[00:20:15] Scott: Yes.
[00:20:15] Dom: I think we figured out you can’t do that. It’s going to be a concern. Have they figured out how… Again I haven’t looked into it, of capping it, like can you put a quantity up to you get 80% off but a quantity of one. No matter what you do they can put as many units as they want in there if there’s no quantity cap.
[00:20:35] Chris: There is a way and you can do it in a flat file or you can do it via the API to set a max order quantity. Guys, that’s not the same thing as a max aggregate shipping quantity, that’s just the maximum number of things you can put in the box.
[00:20:52] Scott: We’re laughing, if you guys can’t see this we’re laughing because Chris is going really deep into this. He’s geeking out about that and it’s awesome. That’s why we have him here. Go ahead.
[00:21:00] Chris: I can’t see you guys so that’s twice as funny.
[00:21:02] Dom: Really you can’t do anything right off the top like layman’s term.
[00:21:07] Chris: There’s not an easy way to do it. There are some technical work around but I can’t imagine that Amazon doesn’t understand that that doesn’t make sense. Even for them, if you’re going to run a 25% off coupon you wouldn’t want to not to be able to limit that to one person. Even in a store you can make the discount and the reason they’re doing this at least in my opinion is they want to make the discount available to everybody.
They don’t want you to kind of lock it down, they want it available to everybody as part of the whole change that they’ve been making over the last couple of months. You could also put a cap on how many times that percentage is used.
[00:21:48] Dom: They should be able to do that. You should be able to put up to four, up to three, up to one, but it doesn’t make sense so again for anybody…
[00:21:54] Scott: I think that there will be an update. I think it’s like anything. If something comes out it starts getting some feedback and then all of a sudden they’re going to start making some tweaks. I’m sure they will especially if people start seeing that they’re giving out the code and also it’s getting misused or it’s getting overused. Chris, maybe you can explain then, how is someone right now going to run a promotion giving a discount off? Let’s say for example, we have an email list and we want to go ahead and we’re going to give out code and we say, “Listen, we’re going to give you a code where you can get 15% off this garlic press.
We sell garlic press but we also sell five other styles of garlic press but it’s only on this one garlic press.” But my catalogue has five different garlic presses. How can we, and can we I guess is the question, how can we create that coupon code to be used for that one item and only that one item not the actual cart or the amount?
[00:22:58] Chris: Hang on, if you’re talking of variations that’s something different because setting up the percentage-off promo is no different than the dollar-off promo in terms of the product selection portion. You can say just this ASIN or my entire catalog or just this portion of my catalog.
[00:23:14] Scott: I think that was the confusing part for people because I was seeing in the Facebook group people were thinking that it’s going to affect their entire catalog now.
[00:23:20] Chris: No no no. What people were talking about is their entire inventory for that item. Essentially the way that it works is people can buy… Unless you set that max order quantity people can buy essentially an unlimited number of those in one transaction as long as you have them in stock. If you had 50 in stock somebody could technically buy 50. Now there’s two things for this. If I’m given them at 15% off do I really care if somebody buys 30 of them? 80% off, if I’m doing it at 99% off then I probably care if one person buys 50 of them.
[00:23:55] Scott: Somebody is going to buy and then resell. That can be happening…
[00:23:59] Chris: And here’s the other thing. If you’re brand registered you now have that listing lockdown that Dom was talking about a little bit earlier where you can authorize resellers. They can buy it and then they wouldn’t be able to resell it if you have that enabled on your listing.
[00:24:14] Dom: Not on Amazon but they’ll just go to eBay and sell them.
[00:24:16] Chris: Right but do I care if they then resell on eBay? The whole point of giving that larger percentage off would be to start to jump sales, to increase BSR, to get in front of more people and I’m going to achieve that whether one person buys 50 or 50 people buy one.
[00:24:31] Dom: That’s another thing where I’ve never tried to prove. I’ve had bulk sales where people have bought 20, 30 and I’m not sure if it counts the same if the 20 persons, single 20 works the same as 20 different people buying. I’ve never noticed a huge change in ranking if I’ve sold like 50 pieces to one person.
[00:24:50] Scott: Let’s talk about that real quick. If one person bought 50 units.
[00:24:56] Dom: It’s still considered as just one sale I think.
[00:24:59] Scott: Really?
[00:24:59] Dom: I don’t have any proof…
[00:25:01] Chris: Hang on.
[00:25:04] Dom: I didn’t see my ranking move at all really.
[00:25:07] Chris: BSR or keyword rank? For every unit sold, your keyword rank may not because Amazon’s looking at that conversion. It’s still one visitor, one sale, that’s one.
[00:25:21] Scott: But they bought 19.
[00:25:23] Chris: But the product itself sold 19 units so you’re going to be at whatever the BSR is for 19 units. Does that make sense?
[00:25:32] Scott: It makes sense.
[00:25:32] Dom: If you buy a 100 their BSR will go up but your keyword’s not…
[00:25:36] Scott: It’s only getting credited for that one search that you did for one keyword.
[00:25:39] Dom: That’s right.
[00:25:39] Scott: Exactly.
[00:25:40] Chris: That would make sense from… Whether or not Amazon’s actually doing this who knows. If I was writing the algorithm, God forbid, that would make sense because we’re saying we want to make sure that everybody knows this product is popular but it’s not necessarily going to convert better if we move it up because it’s still one person. If he’s the only guy that buys anything it’s still a 1% conversion rate so I don’t know that we’re going to sell more because the next guy is only going to buy one. Now if you have person after person after person buying 50 instead of buying one that may be a different.
[00:26:21] Dom: Well if you leave a coupon code at 80% off that’s exactly what’s going to happen. They have to come up with a cap like set your cap at four, three, two, one per purchase and they have to do that pretty fast I would think. I don’t know if anyone’s got numbers on it, that’s basically like without having single codes like before. You just give the code out and everyone would use it and just buy all your inventory. It’s all the same.
[00:26:42] Chris: Again the big question is, are they going to do that? Probably. Is it rolled out at this point? No but I don’t know anybody right now that’s doing 99% off because if you’re doing what we’ve been talking about the last couple of weeks and building your list you don’t have to do that. You can do 50%, 60% off. Here’s the other thing guys, the people that are wiping out your inventory are not random people, they were other sellers who found your promo through one of the promo services and realized that you don’t know how to setup your promo codes. They took advantage of the listing.
[00:27:16] Dom: But they could do that, that’s the thing now. You just hit the nail on the head. Like somebody could watch those product groups and just go through if they’re 90% off and just buy everything because they know, especially if they’re a new product that they had to set it up through promotion.
[00:27:30] Chris: Right but if you have your list the chances of that are a bit slim. Most random people… I say random but most people that are going to fall onto one of those email lists are not going to be Amazon sellers who are looking to steal off you inventory. Even if you did do a 60% off discount to your email list you don’t necessarily have that same worry. Does that make sense?
[00:27:54] Scott: Yes totally.
[00:27:55] Dom: 100%.
[00:27:56] Chris: Then the question is if one guy ends up buying 10 do you really care because you’re still getting credit for that as a sale.
[00:28:07] Scott: Here’s where we come back into having our own email list. It’s like you’re giving that to people that don’t really understand how to cheat the system I guess is what I’m trying to say here to where if you went to a review group there’s going to be lurkers on there that know that these products are deeply discounted and that there’s going to be a way for them to take advantage of that.
If you have your email list that you’ve built organically of regular people that aren’t in there for review groups and kind of have been trained that way and then also you competition’s hanging out, to me that’s another reason to have your own email list, period.
[00:28:46] Chris: Here’s a question from Facebook live. Are you allowed to send promos to your email list?
[00:28:54] Scott: Do you want to address that or you want me to?
[00:28:56] Chris: Yes you are. Amazon has specifically said we’re allowed to promote to our own list. Obviously they want you to promote to your social media, your email list. What you’re not allowed to do is send a promo code, at least in my opinion, you guys may feel different on this. What you’re not allowed to do is send a promo code to buyers of your product through Amazon’s email service. What we’re talking about is people who have signed up to be on our email list and then I’m sending it to their Gmail account. I’m not sending it to them through Amazon I’m using Aweber, Convert Kit and let’s just say monkey list.
[00:29:28] Scott: Aweber.
[00:29:29] Chris: Mail Chimp.
[00:29:33] Scott: Mail Chimp. A monkey list.
[00:29:36] Chris: For anybody from Mail Chimp that’s listening I apologize, monkey list that’s where we’re going on, that’s a good one. But if you own those email addresses you’re allowed to promote to them.
[00:29:46] Dom: What I was going to say to you Chris is I think the only other option you have which I talked to one of my guys that I work with, who could help, I haven’t tried it myself is on the day of your launch you could set your reserve to how many you want to give that day. You put your product in reserve so you only leave 100 open.
[00:30:05] Scott: I think that’s going back to what we used to do when you were doing major blast. If you were going to give out 100 units and you only want to give out 100 you would reserve the rest of your inventory.
[00:30:14] Dom: Before they had the single codes that’s what we used to do. There is one way to do it.
[00:30:19] Chris: As far as I know though that’s a very, very dark gray area inside terms because that’s not… The way you do that is by basically pulling inventory out of Amazon by telling Amazon that you sold it, and then putting it back and saying, wait no I didn’t and then it goes back to active. They frown upon that which is why they came out with the single use codes.
[00:30:42] Dom: I get it. It makes sense. Go easy on them.
[00:30:44] Chris: It absolutely works, I just want people to know that you want to be careful with that. Unless somebody knows a better way to reserve your inventory in which case let us know on Facebook Live.
[00:30:54] Dom: To be honest I thought you could only reserve your inventory if you didn’t want to sell through it fast enough but I get it..
[00:31:01] Scott: I think on something like that too it’s one of those gray areas like who really knows. There’s probably language in the terms of service that says kind of that it’s okay and then there’s probably other language that says you can’t.
[00:31:16] Chris: You mean the terms of service can be kind of vague?
[00:31:20] Scott: No, they’re crystal clear.
[00:31:27] Dom: Who needs the 80% off anymore reviews anyways. We’ve proven that these last couple of weeks. It’s amazing, you don’t even need them.
[00:31:39] Scott: We’ll get into that another time but we’ve totally proven that this week and just to let people know a little bit about what we’re talking about is like product launched, zero reviews, just a little bit of pay-per-click and what Dom? What do we have now, like 15?
[00:31:58] Dom: I think we hit 22, 24 yesterday day, was it eight days, 10 days?
[00:32:04] Scott: That’s pretty solid right there and that was something that we didn’t really understand what was going to happen and I know you were a little nervous about that.
[00:32:13] Dom: Not even a price, remember? Not when we were retail. Oh and I forgot to put my follow up email.
[00:32:24] Scott: That’s right which Chris discovered yesterday. That was pretty funny.
[00:32:28] Dom: It was still… We’ll probably do an average of 20, 25 a day with all that problem, it’s just amazing.
[00:32:37] Scott: That is. Again anyone out there that’s thinking to themselves with this whole new review update and change and all that stuff like it’s going to make it impossible to be able to go out there and sell on Amazon. We’ve said right from the beginning don’t worry about that but we literally have proven that is not the case. You just have to be able to pick products that are selling without having to compete on reviews, period.
[00:33:05] Chris: And you can make them successful without follow up sequences.
[00:33:08] Scott: Yah, that’s what we just said.
[00:33:10] Dom: No sequence, nothing.
[00:33:14] Scott: Before we jump into the next topic here let’s talk a little bit about the listing lockdown, about the brand registry stuff.
[00:33:21] Chris: But before we do that I wanted to answer one other question about the sending emails thing. Christina says, “But Amazon kind of said they don’t want you to monitor your customer action and you must not be able to monitor your customers but if they’re on your email list you can monitor them.” That’s not what they mean there Christina, what they mean… Again guys correct me if you feel differently. What they mean is they don’t want you to be able to say “I want this person to get this promo because I know they’re going to leave a review.”
[00:33:49] Scott: Exactly.
[00:33:50] Chris: If they’re on your email list you’re not doing that, you’re sending a blast to that email list. But the place that they’re really concerned about is the follow up behind that where you’re saying, “Since you didn’t leave me a review me a review I’m not going to give you a promo code.” You don’t have any way of knowing which individual person redeemed that promo code when you send a blast to your list.
[00:34:09] Scott: That’s the big thing right there. That’s the big thing. Here’s the deal guys…
[00:34:13] Chris: And you’re not going to… Could Amazon know if you cut those people from the list if they don’t take you up on the offer? Potentially, but they don’t want you to be able to do what you used to be able to do in Review Kick and go this person leaves only five star reviews so I want them to get it.
[00:34:31] Scott: You can’t pre-select who you want to send that to and they do not want you to send follow up messages differently than someone else that just comes off the street and buys your product. They want the same messaging throughout. They do not want you to single people out from what they either have bought in the past or leaving a review. You don’t want to have different languaging to try to encourage them to review a review differently than people that just come in and buy just off the street. They want to be consistent.
[00:35:03] Chris: This is one of those… I understand the confusion because of how vaguely Amazon tends to word its terms of service. But this is where we have to apply common sense and the Mom test. If Amazon was my mom would I feel comfortable explaining to her why I sent an email to my list to drive them traffic and sales? Yes. To me that passes the Mom test because there’s no reason that Amazon wouldn’t be okay with me sending a 15% off coupon or even a 60% off coupon to my list of customers to drive them extra traffic.
Quite honestly and if you guys have ever sent somebody an affiliate link for Amazon some of the stuff that they buy with that is also another place that Amazon’s going to make money. They’re not just going to get to Amazon and buy your thing, they’re going to buy your thing and the TV they had in the cart so Amazon’s going to collect on that as well. If they’re okay with me sending traffic through an affiliate link why wouldn’t they be okay with me sending them traffic to physically buy something even with that little bit of a discount. Does that make sense?
[00:36:05] Scott: Yeah totally.
[00:36:06] Dom: 100%. We’re talking this and obviously we want to build the fun way, I prefer that’s the way we’re going now. For me that’s what I like a lot. These companies that we’ve talked about, former giveaway and now product launch companies they’re still existence. They’re still doing their thing, they’ve changed their term of service. Again I’ve already talked to people that are using them still but what they’ve changed is their usage. How many times they’re using them because you don’t want to get caught putting in any extra ones.
Again I’m not saying that they're not doing anything wrong. I think people all over the big companies have contact Amazon themselves and said, “Hey, we want to know what your terms of service are so we don’t break them,” but in moderation. Exactly there’s no…
[00:36:53] Scott: They’re conforming to the rules but they’re doing what deal sites have done for years. It’s basically they just list the deal and then if you want to take them up on it, you can. Snagshout, same thing, that’s exactly what they doing now. They’re basically a deal site. Review Kick which is now Jump Send it’s a deal site. Danny’s group that we’ve used in the past, Get BSR, they’re conforming to the rules. You’re not preselecting who you’re sending it to, you are not controlling a different follow up and that’s really what they’ve said that they wanted. Again, could you be in harm’s way if you use one that has done the other way in the past? Don’t know. They pretty much from what I’ve heard from different… I’m not going to mention some of the ones that I’ve heard. But I’ve heard they’ve been kind of targeted as anyone that has left a review from that club has been removed.
They’re just kind of tracing back to that source and saying anyone that’s been in there we’re just going to get rid of your review, they’re not going to channel. Does that mean that anyone in the future that uses that service will get the same treatment? Don’t know that. That’s why us personally and the way that we’re going, us three especially moving forward build an email guys and our only list that we control and that we can then control the process.
We don’t have to rely on their follow up but as far the automated messages and stuff inside of Amazon it’s our own stuff and we’re going to be able to control our launch and the flash sale and what we want to do.
[00:38:34] Dom: The best part about it is, my only concern was even though we’re doing all these terms and they’ve changed everything is when somebody checks out and they have four or five products with 80% discounts on them still. Amazon knows we’re getting… They have to know where those are coming. It’s not like okay one product…. Because in order to check out to go out with a product you have to have a bunch of code sometimes.
That’s my fear and then they see them a couple of days later you do the same thing, the same person doing a couple of days later, that’s the issue. They could still target the consumer that’s using these codes saying Sarah B we know that you’ve used 25 coupon codes this week and it’s all the same product or it’s all the same type of thing. I think in moderation it’s still good, I think it’s still all right if you’re doing 30, 40, 50, you’re at 20 or 10.
But again now you know about it, can’t complain about it when another slap comes down six months from now. Outside stores there’s lots of ways to do it. We’ve picked this way to do it and it’s been working phenomenal. It’s been working pretty good.
[00:39:39] Scott: It’s working really good and just for people that haven’t heard we’ve got some really cool…
[00:39:45] Dom: We can build category lists, that’s what I like to do, whatever we want. We’ve been building out sports outdoors, we can build kitchen. We don’t have to… The clubs are not all generic they’re just people coming from everywhere. They’re going to put sports and outdoor and a piece of clothing and everything and a book. We can just… This is what we want, let’s go to the next category and that’s what I love about it.
[00:39:48] Scott: I love it and right now and we did a case study when we went out to Arizona and that one there is almost done as far as running, it was a month contest just to let people know out there. We just went out there and just randomly did this thing as a test, it turns into something that we’re going to focus on. But literally we just crossed over 5,000 emails in less than 30 days. It’s just insane. Absolutely insane. Chris we already sent out a follow up email to remind them that the contest is going to be ending so this way here they can share the link and stuff. What was our open rate as of right now?
[00:40:08] Chris: The last time I looked it was right around 25%.
[00:40:40] Scott: Which is insane.
[00:40:44] Chris: Which is ridiculous. Again, it’s going to vary based on how old you list is, how often you email them, how good your emails are, how engaged your audience is. But if you get upwards of 10%, 15% that’s a really good email in most spaces. To see that… And we hadn’t emailed most of those people in 30 days because the contest ends tomorrow and I think we sent that email on Wednesday. It’d been almost three weeks since we sent them an email which generally you want to email more than that just to keep the list warm.
But we sent out and we actually picked up… I would say Scott we probably picked up 500 to 1,000 additional entries by sending that email list. People saw the link again and shared it on social medial and so we were able to pick up a bunch of additional entries there as well just through that one email and that cost us nothing.
[00:41:38] Scott: Just to let people know what we’re talking about really quickly because we’re not going to dig into that 100%, we’ll go into it a little bit deeper as we progress here but it’s basically a contest model where we’re giving away a prize that is around our market and then we’re drawing people in there and then on the back end we’re going to have accessories and other products related to that main product.
The one example used at the event was a vacuum cleaner that was being raffled off and then the people on the back end could sell vacuum cleaner filters and accessories and hose extensions and stuff like that and that’s kind of what we’re talking about here. We actually just started one again in something that we’re working on together in an open brand and that one there we didn’t even promote it. We didn’t even promote it yet.
We literally just turned on Facebook ads yesterday and we’re almost at 500 emails right now which is totally insane. When we start driving traffic to it we will definitely do really, really well with that but that’s just, it’s insane.
[00:42:37] Dom: Scott what we haven’t mentioned too is that these are very targeted consumers. Like it’s right to the heart of the problem. If you’re doing it in clothing you’re not just doing people that like hoodies, you’re like people that like hoodies, long sleeves hoodies with the elastic collars or whatever. That’s what I like about it, it’s very targeted. You know that if you’re getting that many emails they’re really interested then you just flip them like you said. We hit the master with our products and it’s amazing. You can do that times all the categories that you want.
[00:43:15] Scott: Absolutely, so powerful and I’m excited.
[00:43:18] Chris: We’re getting a bunch of questions about this Scott. Do you want to dive into it a little bit or do you have another topic that…?
[00:43:24] Scott: No, I do. The only topic I did want to touch on before we wrap up because we’ll lose it is the listing lockdown. I want to talk a little bit about that brand registry thing and I know Dom you kind of experienced that and you were really excited about that. Maybe you can start with that, maybe talk a little bit about what happened there.
[00:43:40] Dom: Well we had talked about it about a month ago regarding some people were testing their brand to see if they can be listed, they can list under their own brand or get their friends to try to list other products. We have multiple accounts all I did was find our other brand and then go through it and try to list under it. I was amazed that every SKU for all our brands across our multiple accounts are all locked in now.
That wasn’t like that 3, 4 weeks ago. Some people will say they were rolling it out in beta so we talked about it, I tried none of our brands were locked down. Now basically it says, “You’re not allowed to see the order of this brand or you’re not authorized to sell, would you like to ask for permission?” It’s such an amazing feeling and I haven’t… I’m wondering why I haven’t been getting hijackers and that’s why. They can’t even go, they can’t hijack your product.
Now, you have to keep your brand the same. You company, not your standardized company but your brand has to be the same. Like we do we have a brand and then we have a sub-brand for the company. If people don’t understand that means that Mr. Smith’s products and then I call it Mr. Smith’s fly fishing kit, Mr. Smith’s dunking hat, Mr. Smith’s whatever. Just a name, we just make up a secondary name.
[00:44:51] Scott: But the main brand is the one.
[00:44:54] Chris: You can’t change the sub-brand, the main brand always have to stay all the same. It’s the only way somebody will lock it in under the brand and your back end has to be in those all get locked in.
[00:45:04] Scott: It’s like XYZ wholesale and then everything that XYZ wholesale has under their umbrella is going to be able to be locked.
[00:45:14] Dom: It has to be a brand registered, registered name.
[00:45:15] Scott: What I’m saying is if your XYZ wholesaler is brand registered the products you roll out underneath that is what’s going to be able to be to…
[00:45:23] Dom: I’m saying if you want to do a Scotty V’s products or you wanted Scotty V’s jungle gym or double gym Scotty V’s you could do that as long as you keep that Scotty V. Then you could still buy Scotty V LLC. That’s your access store by name it doesn’t make a difference. Now I’m still excited that’s when I emailed you, I’m like I can’t believe this. No wonder I’m going to get such a relief because now you don’t have to cease and desist, to worry about adjusting your page and changing your listings.
Even helps with the retail contribution which is when a retail team comes in from Amazon it takes over your listing and changes everything on you and then you go back to the catalogs team and you ask them to change and they’re like, ‘I can’t change, you got to go back to the retail contribution team which is more in depth.” But anyways that was my excitement for the week. So i’m pretty excited about that.
[00:46:15] Scott: Basically the bottom line is get brand registered and then from there your products that are launched under that brand will be locked in under the main brand.
[00:46:27] Dom: I’m not sure if they’ll do it right away, I think maybe you have to show them that you’re a real brand. But they might do it right away now, I’ve no idea. I would definitely do it and then you’re not going to get all the influx of the overseas guys coming in. Again the one I see the most is the guys that find all the top sellers or the hundred and ten thousand BSRs and you have like 180,000 listings.
They put the price $5 more than you, they sell it and they don’t buy it from you. I hate those guys. I don’t know what the turf is for those guys but they’re look a drop shipper but they’re just picking… And they’re open to every brand. They can sell PS4s, they can sell everything because they just buy them cheaper and they don’t have to do anything. I’m sure it’s against terms of service but they do it.
[00:47:10] Scott: Chris let’s dig into some Facebook live stuff. We’ve got about 15 minutes to answer some questions if you’ve got some questions over there.
[00:47:19] Chris: It’s generally like where we like to break it down anyway so that worked out. The first one is not related to the contest, we’ve a whole bunch of those but I want to answer this first. Gary says, “Is it possible to sell on eBay and then have an order fulfilled by Amazon?” The answer is yes, you use a fulfillment order. You can do it inside your inventory tab in Amazon and have them fulfill that for you. Lucas wanted to know, “Scott when you were talking about the contest, what was the cost for every email that you collected?” Do you remember?
[00:47:51] Scott: We could probably do the math real quick. I think we spent so far… We’re actually done spending right now. I think we spent about $700 and I think we’ve… that’s with the contest, the actual… That’s actually with the item that we’re giving away. I think we gave about $700 and we got over 5,000 emails. Do the math.
[00:48:14] Dom: That’s less than Bill paid for dinner.
[00:48:17] Scott: That’s right!
[00:48:22] Dom: For our project it’s nothing, we didn’t spend anything for the 400, 500.
[00:48:32] Scott: Right. I planned on spending on those 5,000 which we only went after 1,000. We’re like we’re going to be totally stoked if we can just get 1,000 emails and we’ll spend $500. That’s totally cool. Here’s the thing, some people say you only got 25% open rate but here’s the deal guys. Number one we also put a Facebook pixel on the landing page. We’re building an audience inside of Facebook and we can take that email list and then upload it into Facebook and then create a retargeting list and then we can create a look alike list.
There’s so much more value than just the email opens that we’re getting which to me is awesome but there’s so much that we can do with these people now once we have them on our list we can start to give them more stuff that they were interested in because they raised their hand.
[00:49:22] Chris: The next time we send an email if we get another 25% it’s not going to be all the same people, we’re going to get some new people. What we can do… That one had a date in it or a number of days left so I didn’t do it but inside of any email program you can hit a little button and Convert Kit makes this very easy. You can hit a button that says resend on opens and you’ll get another 5%, 10%, 15% to open it that way because it floated to the bottom of their inbox, the first one hit spam.
There’s 100… Or they meant to open it and bookmarked it for later and just haven’t gone back to it. You can use that type of a feature to hit another 15%, 20%. Even at 10% or let’s just say 20%, that’s 1,000 emails. Would you like to be able to point 1,000 people to where you want to go anytime you felt like it? That’s realistically what you’re looking at it’s not about…
[00:50:17] Scott: 20,000 people on the phone.
[00:50:19] Chris: It’s not about the few thousand people who didn’t open it it’s about the thousands of people who did. The more of that you get into the more you’ll start to understand that but it’s a very powerful source. Gusak is with us, he said, “How do you limit your subscribers and followers both, like your email subscribers and your Instagram followers to only from the U.S. so you can get your prize to them?” You can’t really depending on the contest platform that you’re using you can add a field for country and then say it’s only eligible for people in this country.
But obviously people can just pick the country and then if they win they’ll tell you that they’re in Saudi Arabia or wherever. But through Facebook ads you can severely limit that and you can pick geographically where you are. We paid about… Out of all those emails we paid about 19 cents. We spend about 450 bucks on Facebook ads all totaled. It ended up being I think 19 cents a lead and those are all U.S. leads so do the math there. But you’ve got a couple of hundred little under 2000 I think on Facebook as well.
[00:51:26] Scott: It’s pretty awesome.
[00:51:28] Dom: I’m glad you guys answered that because if someone asked me I wouldn't know.
[00:51:36] Chris: Lucas wants to know and says, “Let’s say we do a promo and sell 200 units, what are the long term benefits if that sales increase?”
[00:51:43] Scott: The long term is going to be rank. If you can rank and get your product seen by more people organically then that’s going to naturally create more sales daily and then that’s going to then allow you to keep ranking in that position. It’s a long term benefit and that’s what it’s always been. We’re willing to spend money to get seen but if we get seen are we going to convert? That’s the big question. Even though you get on page one doesn’t mean your product will sell. It has to be the product, it has to have good pictures, it has to have good quality content in there to explain what it is and have the benefit to make sure that it’s what people want.
But if you’re just going to get ranked for a garlic press but you sell a lemon press probably won’t do that well even if you rank there. Understand that the long term benefits for me is being able to rank where you want to be seen and then from there start converting daily with sales and then that will keep you ranking there.
[00:52:41] Chris: Even though you’re not doing this directly in exchange for a review now you’re still going to pick up some reviews, you’re going to get that bump for your service terms and you’re going to start moving products which makes everybody happy even if it’s break even.
[00:52:56] Scott: Yes Dom, interject there, go ahead.
[00:52:56] Dom: The Shark he’s got a question on the Periscope.
[00:53:02] Scott: Jimmy the Shark is with us today by the way.
[00:53:05] Dom: What service are we using to do those giveaways?
[00:53:11] Scott: Right now we’re experimenting with a few. The ones that we’ve mentioned is there’s one if you don’t want to use like Word Press and all that stuff you can use one like Hey Yo. There’s another one… Chris what’s the other one? It’s…
[00:53:24] Chris: Short Stack.
[00:53:25] Scott: Short Stack.
[00:53:26] Chris: Contest Domination.
[00:53:28] Scott: Content domination is another one. We’re using King Sumo. It’s a little expensive in the beginning if you’re just getting started because I think for one website it’s 200 bucks and I think after that if you want unlimited it’s 600 bucks. We bought the unlimited version but we are working on something internally which hopefully we can roll out. We are using for our page's, fingers crossed, we are using for our pages click funnels which we also have some templates that we’re working on and stuff.
We do have an affiliate link for that if you guys want to join through us, we have some templates and stuff that we’re going to offering. Chris what’s the link to that? Is that theamazingseller.com/ funnels?
[00:54:08] Chris: Yep.
[00:54:09] Scott: Theamazingseller.com/funnels. We’re using King Sumo to connect there and then from there we’re using Convert Kit which again we are affiliates for which we love that platform. We’re going to have some other benefits and some bonuses that we’re going to be adding to that and we have an affiliate link for that too that they can join through which is theamazingseller.com/email or emails. Is it both?
[00:54:38] Chris: It’s one, I believe it’s emails.
[00:54:41] Scott: It’s one.
[00:54:42] Chris: I can check right now.
[00:54:44] Scott: That’s what we’re using right now. It’s a little clunky to get things setup I’ll be honest but we are trying to work on something behind the scenes for our own use but then also to let other people use it, make it super easy so we can kind of be all be under one roof. It’s really powerful. It’s something that we’re going to be focusing on like Dom said there’s some things that we’re working on right now to build these brands inside of like an open brand model.
This way here we can really laser target individual markets and then just be able to roll out products to those people. A, to get steady sales whether we want to just do a 15% little discount or if we want to do a flash sale or if we want to do a full out promotion. There’s a bunch of different benefits we can do using that, that’s what we’re using.
[00:55:32] Chris: For Convert Kit guys it’s theamazingseller.com/emails with an ‘S’.
[00:55:37] Scott: Chris and I will be actually doing a workshop here probably in mid-December that’s going to kind of break things down and we’ll kind of show how everything kind of connects together. But we won’t be doing that until then because we got to obviously keep going through with this case study and kind of learning it as we go here.
But we’ve got a pretty good idea how this stuff works which is pretty exciting and we’ve got a test going on with another one right now that’s got almost 500 emails which I think that that’s going to really do awesome. Any other questions there Chris?
I’m going to cut in there because we’re almost at an hour which is kind crazy. We went on a little bit longer, I think about another 15 minutes answering other questions from the live viewers and listeners. If you want to hear those or watch us or go over there and see the entire TAS Power Hour you can head over to the show notes. We will have the video in there in its entirety and we’ll also have the show notes and transcripts there as well, that’s theamazingseller.com/290.
We’ll also have a link there so you can go to our Facebook page and you can become a member of our group if you’re not already and then you’ll be notified of any upcoming ones. I’ll also drop the Periscope link in there if you’d rather watch on Periscope live you can do that there as well. Rather than give you a whole bunch of links right now just go the show notes page everything will be there for you.
The last thing I do want to do here is just remind you if you have not attended one of our live workshops, our five phases that is our launching a product workshop you’re probably going to want to attend this one coming up on December 7th. That’s a Wednesday and that’s at 9:00 o’clock P.M. eastern time. This is going to be our last one for 2016. We’re not going to do another one until after the first of the year and we’re still unsure when we’re going to start then back up again.
But this one here will be the five phases again showing you how to pick a product, source a product, do a prelaunch, do a launch and then how to promote the product and then how to kind of keep that thing going and then what to do next. That will all be covered in this workshop. We also will be doing live Q&A. If you want to ask any questions that would be the place to do it, theamazingseller.com/workshop.
[00:57:42] Scott: The other thing is if you are at all interested in joining our private class which we’ll talk about on the workshop you can still enroll up until the 14th, again we’ll leave the links and everything in the show notes to that if you’re at all interested. But again we will be closing the class for the holidays obviously until after the 1st of the year and then we’ll have some changes that we’re going to be doing to the format of that as well in 2017.
Definitely come hang out with us though on the workshop. We’d love to hang out with you. So theamazingseller.com/workshop or just go to the show notes page. All right guys that’s it, that’s going to wrap up this episode. I just want to say again thank you so much for being a listener. Thanks for taking me on the run or in the car or on your trip or wherever you are. I just want to say thank you and I really just want you guys to succeed but I want you guys to do something. I don’t want you to just consume, I want you to do.
Get out there learn that one thing and do it. That’s it, that’s going to wrap it up. Remember, I’m here for you, I believe in you and I am rooting for you but you have to, you have to… Come on say it with me, say it proud, say it loud, come on, “Take action.” Have an awesome amazing day and I’ll see you right back here on the next episode.
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LINKS MENTIONED IN THIS EPISODE
- www.TheAmazingSeller.com/workshop – get enrolled in the next LIVE workshop.
- Kickstarter
- ConvertKit
- Heyo
- Contest Domination
- King Sumo
- Click Funnels (affiliate)
- www.TheAmazingSeller.com/emails
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Thanks Scott for another good episode. I am confused about locking listing. We registered our brand on Amazon, but still our listings are not locked down. We get many hijackers from China. Our competitors’ listings are locked down, Amazon requires permission to list in new conditions. After registering brand, is there another process to lock down our listings?
Hey Ebu, your best bet is to reach directly out to Amazon and ask them to lock down the listing since it’s brand registered. They are still in the process of rolling this out.
Is there something specific that can be done to have your brand locked down? Can it be requested/initiated or do you just have to wait for Amazon to do it?
Hey Rod, you have to be brand registered, in most cases it will be rolled out to you. If you’re registered and don’t have it locked down, it can’t hurt to ask!
Thanks guys, great listen. Do you know if the Amazon enhanced listing feature is being rolled out in the UK? I can’t see the option anywhere.
I have contacted seller support about this but thought I’d see if you guys knew,
Cheers
Neil
Hey Neil, it’s being rolled out slowly in the US as well! Your best bet would be to reach out directly to UK seller support.
Of course you know who bought using a code from your list just look at orders against names on your list.