Do you have the excitement and drive you need to reach your business and personal goals? Are you going into the weekend with focus and purpose? If you need to get fired up about your business or just life – you’ve come to the right place! You know Scott is ready to deliver on some great answers to questions from TAS followers like you. On this episode of The Amazing Seller, Scott shares some personal insights and stories, addresses hijacked product listings, keyword optimization for multiple listings, and so much more! This is the way you want to wrap up your week and go into the weekend ready to TAKE ACTION!
The healthy practice of graditude
What are some of the daily habits you practice? Maybe for you, it’s going and grinding coffee first thing in the morning. Or maybe it's getting the kids dressed and ready for school. Beyond the ordinary, do you have daily habits that center you? Do you have a rhythm that brings you focus and purpose? On this episode of The Amazing Seller, Scott starts off his Ask Scott Session with some helpful advice. He’s been doing this a lot lately and you can tell that the wisdom he shares is really near and dear to his heart. This week Scott talks about the power of appreciation. It’s all about taking stock in the good that you have in your life and reflecting in gratitude. To hear Scott expand on this wisdom further, listen to this episode!
Responding to a hijacked product listing
It’s every Amazon sellers fear – your product listing has been hijacked. Not only that, someone has hijacked your high-quality product photos too! What are your options? What recourse do you have available? Unfortunately, there aren’t many options after this has happened. What you do have is options to prevent this from happening in the future. It’s a difficult and cumbersome process but if you’ve been burned or if you are really nervous about someone hijacking your listing and/or product images, there are resources for you. If you’d like to hear what options are available to you regarding copyright and trademarks, listen to this episode and be sure to check out the resources section at the bottom of this post!
Keyword optimization for multiple product listings
If you’ve been listening to Scott for very long, you know that he is a HUGE fan of diversifying and getting multiple product listings out there. You’ve heard him say that it isn’t a good idea to put all your eggs in one basket. If you’ve heeded this advice you might be in a similar situation that one of your fellow TAS followers is in. He called in and asked Scott how he should focus his efforts on keyword optimization when he has hundreds of product listings. That is a great problem to have! If you want to know the best method to using your time and resources effectively when you have such a large quantity of listings, this is the episode for you!
How do you know you aren’t hijacking someone's product listing?
With all the talk of listings getting hijacked and sellers losing out on hard earned projected profits, you might be wondering, how do I know I’m not hijacking someone else’s listing? If you are just getting started, it's easy to see why this can be confusing. You are trying to do good product research and break into a product category but you don’t want to be a hijacker. Good! Know the difference. When you find a category you can be competitive in – do your research. Don’t be afraid of swooping in and providing a better product and a greater value to the customers. There is nothing wrong with that. It becomes hijacking when you deliberately sell the exact same product that someone else is selling. To hear Scott expand on these differences, make sure to catch this episode of The Amazing Seller.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [1:00] Take everyday to pause in gratitude and appreciation.
- [3:00] Scott shares a personal story.
- [11:18] Question #1: How can I protect my product photos from being hijacked?
- [21:50] Question #2: How can I maximize my time with keywords for multiple listings?
- [31:50] Question #3: What is the difference between a hijacker and someone looking to break into a competitive product market?
TRANSCRIPT TAS 334
TTAS 334: Ask Scott Session #102 – Picture Copyrights – Multiple Skus and PPC – Hijacking Confusion
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 334 and session number 102 of Ask Scott. This is where I answer your questions here on the podcast, I do it every Friday and I am fired up today to do it once again. This is going to be awesome, I look forward to doing this and there are some really good questions that I’m going to be answering today…
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…Before I do jump into the questions I just want to say, hey what’s up? How are you guys doing are you guys having a good week? Hopefully you are, hopefully you are ready for the weekend or hopefully you are working on your action steps to do whatever you want to do in business and in life.
I actually want to talk about that real quick before we just into today’s questions and that is something that I always like to do, is give you guys a little bit of maybe some things that I’m thinking about, but really one thing to think about. That is, today what is on my mind, not even just today, this past week, I actually after attending the event in Dallas which is still kind of fresh in mind, I was able to attend Tony Robbins a little 4 ½ hour workshop.
Yeah right a little, that’s really a short time frame for him. He usually does like 10, 12 hour days but yeah it was awesome and I got fired up and I took a lot of notes and in my notes going back, I wanted to kind of see, what is something that I need to look at a little bit closer and especially when we’re in business or in life, we are thinking to ourselves, we are always thinking about the problems or the struggles the things we’re working on but we don’t take the time to think about the things that we should be appreciating because that right there, is so powerful because when we think things are bad, they are really probably not as bad as we think.
I’m sure you can relate to that, I’m sure you’ve probably said to yourself, “man like why does this always happen to me?” What you really need to ask yourself is like okay, that’s fine it’s happening to me but what other things could be happening or better than that, what is in my life right now that I’m not really appreciating?
[00:02:04] Scott: What right now am I taking for granted? What right now should I be saying like “wow, I am so grateful that I have this.” You know, I have five fingers right on my right hand or I can hear or I have a great family or I’m not going through a divorce or whatever. Whatever you are grateful for or that you have appreciation for, you should be doing that. That’s something that he talked about and he says take every day to remember your appreciation and I just want to kind of throw that out there, just think about that for a second.
Write it down maybe just like what are you grateful for right now? What do you appreciate in your life that you have that you might not be thanking yourself for or thanking the world for? Because those times or those things sometimes get overlooked and they really shouldn’t and that can also make us feel good. Guess what when we feel good, our energy goes up and when our energy goes up guess what? We are more productive, we treat people better, we usually get more results, we usually have a clearer mind, all of that stuff.
I just want to share a quick little story. I was actually on a walk with my wife the other day. We try to take a walk together, every day we take lunch together every day and we have a lot of heart to hearts, we have a lot of talks, we have a lot of just things that we are dealing with in life or things that we are excited about and all that stuff. But we are on our walk and my wife was talking about some things that were concerning to her that she was nervous about.
Whether it’s just, as we’re getting older, you have these certain things like, “Man I just want to make sure that I can stay healthy and I’m worried about this.” And I’m like, “Wait a minute here, let’s talk about this.” What you’re worried about is that really something that… What if that is the case, like we’re getting older. I might be getting some grey hair, okay so I don’t like grey hair, there is things I can do about that, I can die my hair, I can cut my hair, I can shave my head, which I’ve thought about and to be honest with you, which I kind of do already right now, just not with a razor.
[00:04:00] Scott: But you know there is things that we can do about that? It’s not the end of the world. It’s just something that we’re not good with. It’s things that we might not be happy with. But then we had to ask ourselves like what if right now we flip that on it’s head and we say right now, what if you were worrying about something really major? What would that be like? Something major like someone that we love just got diagnosed with cancer.
I hate to say that but that would be really, really bad, not I have a few extra grey hairs and I don’t like looking at them because it makes feel as though I’m old. You see what I’m saying; those are the little things sometimes that we say, wow! This is really important to me, I want to get this done because I don’t feel good about this or I don’t like this or I want to get something done to the house it’s bothering me because I would really like it if I could have that room done over or anything like that.
We get stressed out about that or we let that kind of weigh on us but if we really kind of think about things, that we’re appreciating right now on our lives which is I’m very grateful that we’re healthy, we have a good bill of health and my father is still here with us and we can have time that we can spend with those people in our lives that we love and that we cherish. Maybe just you’re grateful that the sun’s out today. Like right now we’re grateful that we’re in South Carolina and not necessarily New York because New York right now it’s not a lot sun but here we get a lot of sun so I should be grateful for that.
I know you guys have heard this time and time again. But you know what I think it’s worth repeating because it’s things that, you know when we’re in business we don’t look at these things as a business lesson or a business exercise that we should be doing. But you’re wrong because if we don’t set ourselves up for being alert or energetic or high energy or feeling in the right state of mind when we sit down to actually do our work, we’re not going to be as productive and I think it’s really important that we think about that.
[00:06:00] Scott: If you do, you’re going to have more clarity, you’re going to have a better time when you’re sitting down and doing the work, all of that stuff. I know you guys have probably heard this 1,000 times. But you’re going to hear it again today and that is appreciate what you already have, and also be grateful for what you have. Also what has happened, go back to a moment in time that you’re really grateful for.
I went back to a time in my life when I was doing this exercise, I thought about a time that I can remember vividly and that I’m so grateful for that memory and I just kind of lost it is my son was nine years old I believe at the time and I was coaching his little league team and it was actually the all-stars for that time of year. So, they basically pull all of the kids that get by league, it’s a whole thing, it’s kind of silly actually.
But you get all of the top players on a team and then you start to go against different districts and you, well number one you want to win the district and then you want to go and start playing outside of that district but every year you want to win the district.
So, it was a really a big deal and I love the kids on the team, I loved that time in my life, it was just awesome. Like 4:30 we would go over to the field, we would get the team ready, we practice, we play, we’d have fun, it was just a great time in my life and kind sad here even getting a little choked up thinking about it because it was a really good time in my life.
I go back to that time but I also go back to one moment that I will never forget it was when we won. I can still see my son running up to me and me grabbing him and then holding him up over my head and kind of twirling around and being like, “Yes, yes,” and all the kids were throwing their hats and their gloves and it was just an amazing time in my life and I have to remember that time.
If I don’t remember that time, it’s kind of lost right until I see a picture. Why not bring those pictures back in our mind and say listen you got so much to be grateful for and so many things to look forward to. There is so many different chapters in our lives and we need to appreciate what we have and also what has happened. Then be grateful and appreciative for what’s going to happen or what could happen. So all that stuff.
[00:08:05] Scott: But anyway just wanted to kind of throw that out there and kind of let you guys kind of think on that because I think it’s important. It’s important in life and in business. All right so before we jump in I want to remind you guys on the show notes theamazingseller.com/334. Also if you want to ask a question on an upcoming show, head over to theamazingseller.com/ask and you can do that, you can ask me a question.
The other thing I want to do, I haven’t done this in a while, I always update the resources page on The Amazing Seller Podcast website. It’s our blog and it’s a resource section and it get’s visited a lot and I kind of update that on a regular basis and I don’t really tell people that I do and I probably should. So, I just want to let you guys know that that is updated, if you guys are looking for all of the different resources that I use or some of the students that I’m coaching uses you can always head over to theamazingseller.com/resources.
Just to name a few that have been added, is inspections and product validation services that’s by Guided Imports, that’s over there. They have a pretty sweet little deal for all TASers over there. Liability insurance Michelle Love, I don’t have any affiliations as far as like I don’t get paid to refer people to her but she is a great person and a great organization that she runs.
Also liability insurance is a pain in the butt to locate a good one and that to me is a really, really valuable resource. So, definitely check her out or just go to the resources page, you’ll find that there. Then the other is Fetcher, I’ve been using fetcher now in one of my brands for about, I would say probably about three months now, maybe 2½ and I really love it, I’m falling in love with it actually.
What fetcher is is a way for you to pull in all of your data, I mean data that we don’t even know that is happening behind the scenes in the Amazon in our sellers account and it breaks everything down so you can see the exact profits at the end of the day.
[00:10:00] Scott: It even pulls in pay-per-click, does projections all that stuff of your inventory. So, all that stuff is there, again that’s Fetcher and Greg Mercer who also owns Jungle Scout has also created Fetcher which is amazing and as always he’s created a really cool deal for you on the resources page. I am affiliated with him and yes I would get paid a cup of coffee if you use my link. But you’ll also get some cool little extras for going through that.
Again I only use people that I believe in, so definitely check that out. Then there is another one, I’m not going to go too much into detail here because I don’t want to spend this whole time talking about all the updated resources but there is another one that’s Keyword Finder, which is really, really awesome.
It’s where you can actually go to a listing and then click ‘live’ right there on that listing and then see all of their keywords. Okay all of their keywords and you can see where they are ranking from and the sales that have been generated through those keywords. I’ve playing around with that and I will love that one there.
That’s by Seller Labs and that can be found on the resources page as well. Cool little discount there for you and then they also have pay-per-click software that we’re playing around with. So, definitely go check out the resources page if you guys want to see the latest and greatest resources in this space. All right guys so let’s getting rocking and rolling, what do you say? Let’s go ahead and listen to today’s first question and I’ll give you my answer, let’s do this.
[00:11:19] Tom: Hey Scott, my name is Tom. I’m from Ohio and I have a question about the copyrights. I’m selling in Amazon for about six months right now and when I first started, yeah I just had regular normal pictures taken for my product okay. Then about two months after, I actually hired one of Los Angeles photographers, yeah I paid a lot of money about $900 to take seven pictures and he actually did a great job and my conversions went up almost twice after he took those great pictures.
Then it was like 2nd month I was selling in Amazon then I noticed that my competitor actually, one of my competitors who actually had only two pictures, it was low resolution probably Chinese people I don’t know, I was tracking their ratings all the time and then they just took my pictures and put their logo on the corner of the picture. I was actually fighting with Amazon and I was telling them hey guys I mean those are my pictures and I own the rights and everything. But they keep telling me, I mean you have to register your pictures on with U.S government or something in order to provide the proof that you own those.
So, I just had some other things to do, I was getting ready for Q4 so I didn’t even think about it no more. But recently maybe about a month ago, I just looked at this same competitor, I looked at his ratings and his sales also went up even before the fourth quarter okay? So, I’m 100% sure that those pictures, those high resolution pictures, they are helping my competitor to get sales and the same time this person is taking away sales from me.
[00:13:28] Tom: Not much I can do. I mean when I was doing the research that I can do, I can file my pictures to the government copyright.org I believe but it would take like six months before I can get actual documents that I own those pictures and it’s a long process. So, what are your thoughts on the copyrighting especially on the pictures? Thank you very much and I hope I’m going to hear this answer on one of your episodes. Thank you bye.
[00:14:01] Scott: Hi Tom, thank you so much for the question and yeah this is a problem because this can happen for sure. Someone can take your pictures that you’ve spent money on and then now all of a sudden they are going to just start using them.
I think it’s terrible that people are doing this, I mean people with a conscious you wouldn’t do that but obviously they don’t care. It’s literally stealing and I get a little sensitive about this because some of you that know my backstory, my wife and I were photographers, still are photographers but we’re more so not, we are more of a hobbyist now because we don’t do it professionally but we did.
Copyright on our images was a big deal and it’s still a big deal, because people pay money for those images or the photographer, the artist has basically created that thing right? Whether it’s music, whether that’s an image, whatever it is, that’s the copyright. There are a lot of different people out there saying well you don’t have to register because once you take that picture it’s technically the photographer’s property which is true.
So, your photographer that took that technically it’s their property, then they’d have to give you, the rights to it, which I’m assuming they have. But it’s hard to enforce to be quite honest with you. It’s going to be hard to enforce because again it’s kind hearsay. It’s like well this is my picture how is it your picture? How are you going to prove that, that’s your picture? Now you got to have some to documentation, you’d have to have something from your photographer stating that now you are the licensed owner of that or you are the registered owner of that image and the date and the stamp and all that stuff but even more so than that, you really need to register that like they had told you, with the government.
You have to do that, now it’s pain in the butt and a lot of people don’t want to do it and to be quite honest with you, I don’t even do it right now.
[00:16:01] Scott: It’s one of those things you’re like well you know if it happens I’ll deal with it but here is a work around. In your pictures I don’t think you that you mentioned this but in your pictures you should have you brand somewhere on that image, not a stamp, not in the right corner like this person do which again by the way is against terms of service, you’re not supposed to put any type of graphics or logos or a web url or anything on the picture.
You guys probably see they have different badges on there, people are putting on there, that’s technically against terms of service. I know Amazon does a terrible job enforcing this and it really gets me upset because here we are playing by the rules and then someone comes along and tries to do this to get better conversions. Then if they do getter conversions they are hurting us but we are playing by the rules.
You can tell I’m getting a little irritated here because that does bother me. But instead of going well I’m just going to do the same thing, you have to try to abide by the rules and one way of doing this again is to have your logo on the product and then in the picture have that on there. So, now if someone is selling that same product or a similar product and they don’t have the markings on theirs they can’t use that image.
So, that would be a clear give away to Amazon. You would say to Amazon, “Listen I’m the owner, the manufacturer of this product, my logo is stamped right in the mode or it’s right on the packaging” maybe you have a picture of your box in the image. So, if you don’t have a picture of your packaging or anything in the image you should do that because then that would differentiate yourself and it will show a mark of your business.
Because that other person if they are selling the same product and using your image and then it’s got your logo on it, guess what? You’re going to be to say, that person set up another listing on my particular item, they’d have to go and actually list on my listing which they can’t do because I’m not authorizing anyone to sell that product on my listing because I’m brand registered in all of those things. So, one thing that I would say right after bat, is, is you have any packaging and you brand on there, you have you brand markings on there, you want to use them in that image.
[00:18:06-7] Scott: I know you’ve already spent a ton of money on these images, you could still use those images, you just can’t use it as your main image, which your main image is probably the thing that ups your conversions as well. I would just have that, try to be throughout all my images. So, wherever you’re showing the item, show the brand.
If you’re having a lifestyle picture of someone using the item, try to have the logo or the stamp somewhere on the item as they are using it. If it’s a fishing rod or tackle box and you show someone picking through it, show the spot where the logo would be, if you can be. Not always going to be possible but these are just some things that you can do.
Now if you do want to register, which again it sounds like you spent a lot of money on these images, it’s probably worth registering these. The thing you can do, again I’ll link this up in the resources page and on this episode which is theamazingseller.com/334 and then I’ll also, I’ll put it on the resources page which we talked about here at the beginning. Then that way there anyone that wants to register they can do that.
I actually have a good article that I pulled from Legal Zoom. Legal Zoom is who I would go through probably they take care of all of the paper work and all that stuff, you don’t have to, but they just make it really easy. I did a few things with them in the past, I did an LLC, I did a trademark through Legal Zoom really easy so definitely if you want to check those guys out. But I do have an article which I’ll link up in the show notes and it talks all about how to copyright your pictures or your music or anything that you want to copyright and it gives you all the necessarily steps whether you use Legal Zoom or not.
So, it’s a pretty good read, it’s not that long like three steps. That would be one thing. Then if you have that, then you can give that to Amazon and say listen, I’ve got this, this is my copyright number, through the .gov website or whatever or your paperwork and then this way here you have a number.
[00:20:00] Scott: The other thing is that I didn’t hear you mention is, did you actually reach out to the seller? Did you reach out to them and give them some type of notification that they’ve violated your copyright? Again maybe the nice approach first with a nice letter. Again I had Ted Limus on which he might someone even maybe email or reach out to? He can maybe guide you through this as well; maybe what are some next steps?
I had him on episode 186 was where we were talking about trademarks and copyrights. So, that’s theamazingseller.com/186. Definitely want to listen to that one or go to that one and look at the show notes and you can kind of see what we talked about there. Probably be some links to the .gov site and how you kind of do all that stuff because I think he mentioned it there.
But again it stinks that this is happening but it’s happening. So, there are some things that I would be looking at doing and like I said going back to, I would definitely make sure that your product images have your logo on your product or in the packaging or on the packaging so you can show that in the image and if someone grabs your image, guess what, they have to use that image.
Now if they Photoshopped it out of something, now we got another problem because now they’ve clearly taken that and modified and that’s a no, no. Hopefully this has helped you or anyone else out there that is thinking about creating some really high quality images, which you should be, because just like Tom said, I think he said he tripled or quadrupled the sales just by updating his images and creating some really nice images of the product and yeah I think that’s really awesome too. So, good job there but that that’s what I would definitely do as far the copyright stuff goes.
So, hopefully this helped. Let’s go ahead and listen to the next question I’ll give you my answer.
[00:21:50] Jeff: Hey Scott this is Jeff from the beautiful Valley of Virginia, been selling on Amazon for about two years now, I guess you could call it wholesaling. I’ve been selling for a friend of mine who has an existing website and also sells on eBay; he does about $800,000 worth of sales a year.
Started two years ago, didn’t really know what I was doing, started posting some parts and listing them and sold about $42,000 worth of the parts in the first year. 2nd year after listening to a lot of podcasts including yours, I turned on pay-per-click automatic and my sales this year have been about $135,000. I currently have about 375 items listed on Amazon at this point. I guess my question is, I’ve listened to lots of podcast talking about pay-per-click and most of those are geared toward people that have one or two listings.
I have 375 and really to tell you the truth, going through the data to figure out what keywords I need for each one of mine seems like a daunting test to me. I’m a family man I have a full time job and I’m really trying to figure out how to spend my time, should I concentrate on the keywords or should maybe I concentrate in the year 2017 on doing some email follow up with customers which I haven’t done yet but I’ve been listening to podcasts and I think I have something figured via a software program.
Would really like to hear some advice from you, I really like your show. I’ve been listening now for over a year and I was wondering should I try to go the route of pinpointing my keywords for all of my items or should I just try to list as many items as I can and start up some email follow up? Love to hear your answer thank you.
[00:23:59] Scott: Hey Jeff, thank you so much for the question and nice audio men, sounds really rich and good and good quality so good job there. I’m not sure what you’re using but it sounds really good.
Okay so let’s dig into this here. Congratulations number one on selling product, $42,000 and more than tripling it in the next year which is pretty amazing so awesome job there. But I understand what you’re saying and it sounds like what you’ve done is you’ve really taken like these items from this company and then you’re able to the list these out and really go wide not necessarily deep.
I like that strategy because then you’re not relying on just one product and you can get a few sales here and a few there then they add up collectively. Actually we had someone at our recent, our TAS Breakthrough Live, a lady her name is Stacy. She is doing like $80,000 a month in revenue from selling; I think she said she’s got over 300 to 400 SKUs but maybe even more.
But maybe they’re doing two sales a day, four sales a day, maybe some might be doing eight sales a day but collectively she is doing 80,000. It’s a whole other way of doing it and it sounds like you might be in a parts type business or something like that or an accessory type business which is cool and then all of these little products make up these SKUs and then you get people coming in.
So, I know that wasn’t your question but I just did want to highlight that for anyone listening that’s thinking about should I go wide, should I go deep, depends on your resources and it sounds like you have a really good resource to be able to continually add product to your catalog which is pretty cool. So, the problem that happens though when you get a lot of SKUs is now you want to run pay-per-click but then you’ve got to manage 300 SKUs, man how do you do that?
How do you do some reverse scrapes on some listings that you want to do or there is new tool that I’m using by Seller Labs called Scope and that one there is like literally a plug in or I’m sorry it’s like a plug and it’s in Google Chrome and as you on that listing you just click a little button and it pops up all of these amazing keywords at this seller is ranking for and making sales on and then you can extract those and put them into pay-per-click campaign which is awesome.
[00:26:08] Scott: But you got to do for 300 of them? I don’t know you could but then you got to manager all those, you got to see all the ones that are kind of pulling the ACOS down or up however you want to look at it where you’re like man, there is some really good keywords, some really bad ones, you got to monitor all that stuff. It’s a lot of work, you can spend a whole day just going through your pay-per-click stuff.
So, you sounds like you’re doing auto campaign which is great but you can even go deeper than that but going back to your problem you’ve got a lot SKUs. So, I would say first off, I would start by looking at the SKUs that are performing the best or have the best potential. Then I would start to drill into those. You might only a handful, you might have only like six of them and maybe you start there.
Then you start to really refine those, you’re like you know what if I gave this a little bit love, I could probably take five sales a day and turn it into 10 or 20. So, that might be something to consider. Now you’re talking about like an outreach as far as like or doing some email list building and then letting people know about your products. Depends on the market that you’re in.
If you are in the fishing space and you sell fishing lures that would be amazing. Because now you can do, this would actually be really cool and I’m kind of thinking off the fly, I didn’t even have time to plan or anything. So, this is going to be like totally off the cuff and this is how I think.
So, let’s say that for example it is, let’s say it’s fishing lures, like you found a guy he’s making these fishing lures, they are amazing, everyone loves them locally. You bring them on Amazon and let’s say that, that’s what you did and people are buying them maybe two here, maybe five here and if you did some pay-per-click you maybe get some of those up, cool.
Or maybe different times of the year because maybe bass fishing is at a different time of the year than I don’t know trout fishing, I’m not a fisherman, I like fishing I just don’t know a lot about it. But one cool thing you could do here is create that email list. We talk about this in a workshop that we recently did, where we show how we build an email list in a certain market.
[00:28:00] Scott: Then from there on the back end we can sell them products that are related to the giveaway. So, we did like a contest giveaway and let’s just use the example of this as fishing. Let’s say that we found a really popular fishing rod and then we found a really popular fishing vest and then maybe fishing net and then maybe our tackle box along with it.
We created this massive like giveaway, maybe it’s $250 value, that’s what we spend on it, that’s what we’re going to give it away for and then we do that for 30 days, we build this amazing email list of people that want to win this thing, but guess what, they are fishermen.
So, they are going to want to lures. Well guess what, once a week I can send them one of our lures in maybe a blog post that we wrote about and said this is why this one lure is awesome because it shows this certain flash in the water when I don’t know the spinner comes around and then the bait, I don’t know, I’m making up stuff now I’m sounding silly but you get what I’m saying right? You have a reason to email them.
You can be like, “Hey guys,” I mean this might be a weekly email. “Hey guys we just wanted to give you our 5 top lures of the week,” or something like that or maybe our face off. Maybe you have a face off where you do one lure against another lure and then you can kind of talk about each one of them.
Then throughout that, you’re also letting people know about your business and your company and you can say, “Oh! Guys just want to let you know we’re having a weekend sale, you can get 20% off any of our red line lures,” if that’s what they are called. You get what I’m saying right? So, we have a reason to email them.
So, depending on what you’re in, now again if you’re selling something like barn hinges, well that’s going to be a little different unless there is a certain market that you catering to that buys these hinges. So, it’s a little different, you have to look at your market and see if in an email list is the right way to launch these products. If it’s a passion driven market or if it’s a problem, maybe if it’s a problem you could still do an email list, because then it would be solutions to the problems throughout right? So, there is a whole bunch of different things you can do.
[00:30:01] Scott: So, hopefully this gave you an idea but I would say definitely focus on the top ones that you think have the most potential that if you gave them a little bit more attention they could grow and then start driving more. I would also say if you have that many and if they are related in any way, then I would start to run internal promotions to drive traffic to my other listings. Then the other thing is, if you’re going to do an email list, take what I just shared with you and apply that.
We actually, like I said we did a workshop, free workshop. You can check that out by heading over to theamazingseller.com/buildlist. Again that’s the amazingseller.com/build list. We walk you through like these three basic funnels of creating an email list but then also we go through and show you how we build a list. At the time, I think it was like 7,000 emails and it’s since grown to about 16,000 plus.
We’ve been doing this in a variety of markets. So, it doesn’t just work in one market, it works in a variety of them if you have the right offer and the right offer really needs to be, something like I explained like a giveaway that’s over $100 worth of value. A lot of people make the mistake and they say, well I’ll just give away my product for free and I’ll get emails that way. If your item is, a $25 item it’s not really a huge like a “oh my gosh, you gotta get this thing.”
So, that’s why you like to use a bundle but then make it around your market. Not just something like get a free iTunes gifts card for $100. That doesn’t establish that those people want the market. Those people just want something free but if you establish that these people are in the market and they want that, then it’s just a better targeted list of email. So, hopefully this helped, men we’re going on a long time here today, I’m going to have to speed this up.
Let’s go ahead and listen to one more last question, I’ll give you my answer and then we can wrap this up and you guys can get out there and start rocking and rolling. Let’s do this.
[00:31:50] Nora: Hey Scott this is Nora, been listening to your podcast and I really appreciate what you do. It’s helping me so much. I’m still in the beginning stages and still trying to choose my first product.
I’ve been hearing a lot about these hijackers and just wondering what’s the difference in a hijacker and someone new like myself coming in and looking for a new product. Because what I’m doing is I’m looking for a product that’s doing well on Amazon that is a field that I could still compete with, that has low reviews and lots of sales.
The kinds of recommendation that you’ve been giving but what would make me different from a hijacker whenever I choose a product. What is to prevent somebody who already has that product up to come at me and tell me that I need to take it down? So, that’s my question hope you can help me with that, thanks so much bye bye.
[00:32:53] Scott: Hey Nora thank you so much for the question and this is a good question. Some people might be thinking that are already listening to the podcast like well okay isn’t that pretty obvious. But it’s really not for people that are just starting out. You would think something like this and there is a difference and I’m going to clear this up really quickly. This is actually a quick question. So, actually works out perfect, because this week we went a little bit longer.
But I wanted to answer your question because I know people out there could be thinking the same exact thing. There is two different things that we’re talking about here. Number one, what you’re asking is, “Scott if I go out there and I find some products that are doing really well and I sell that product, isn’t that hijacking? Aren’t I taking that person’s idea or that person’s product and then competing against them?”
That’s okay, that’s not hijacking okay? That’s like you going out there modeling what’s working and then making yours a little bit better and then improving it and then selling it, doing better marketing all that stuff.
If they have a patent on it, that’s a different story. If they have a patent on it, you need to know that beforehand and then you’re going to have to do a little research on that. But again we’re talking about products that are more or less a generic type product in the sense to where you know that there is not a patent or you’ve done your research or you’ve hired an attorney to say, is this is a patent violation?
Actually speaking of that, I probably should have mentioned that too, man the resources page is just blowing up right now because I had Sam Boyd who runs Guided Imports, actually the owner of Guided Imports and he turned me on to a patent search company and I’m going to try them out myself personally but I’m going to link that up in the resources page and the show notes because I think he told me it’s like 200 or $250 search to do that.
They are very extensive, they do a really good job when normally an attorney is going to cost you a lot more and they’ll give you a lot of background on that. So, definitely check that out. I’m going to throw that up on the resources page and on the show notes by the time the show goes live, I just thought about that and I have it in my notes to actually add it to the resources.
So, definitely check that out if you at all concerned. Anyone that’s listening with a patent or a violation because you want to do that work upfront so this way here you not infringing on that.
[00:34:58] Scott: Because if you are, now you’ve got 1,000 that item and then all of a sudden you can’t sell it. Now that’s bad. Now that’s really bad because now how do you get rid of the product, you technically can’t. You have to destroy it, they won’t even let you sell it.
So, that could be a big deal and definitely want to make sure that you’re not doing that. But we’re talking about, but what we are talking about when we talk about hijacking, we’re talking about you creating your own product okay? Or modeling someone else’s that’s doing pretty well or that you think that you think that you can get to, let’s say my rule of thumb is like I like 10 units a day. So, 300 a month, we do some quick math here.
So, it’s 10 a day, 30 days, that’s 300 a month, $10 profit, that’s my 10 by 10 by one that I look at and that’s what I generally try to use as my rule. But let’s just say for example you find that you find the product, you say okay I can modify this a little bit, I can do a tweak here, I can do a tweak there. I can add better packaging, I can add a better set of images, I can do better listing optimization and then you create this product. There is nothing wrong with that. That’s what we’re talking about doing
But now let’s say someone comes in and goes, “Oh wow! Look at this person is doing a really good job.” I’m not blatantly rip off that product, I’m going to have the exact same brand on that product and I’m going to sell on your listing. So, you’ve created the listing, technically people aren’t allowed or supposed to be allowed to sell on that. Especially if your brand registered and it’s not the exact same item.
So, if you have your product branded, if you have it specially created and all of that stuff and someone else is selling it with your logo and your brand on it, that’s a hijack situation. Now in some instances someone might have bought 5 of your item over on eBay because someone bought your product and they wanted to get rid of and they never opened it out of the box. That’s legit they can do that, that’s technically what we call retail arbitrage.
We can technically go out to a store which we teach in the 1k First Track and we go ahead and look at Target, look at Lowes or any store for that matter that runs a clearance sale, the end of a holiday and then we can resell that on Amazon on that listing.
[00:37:05] Scott: So, technically that’s not really hijacking because we are not taking over and trying to steal sales, that company is fine with it as long as we bought that through a retailer or if it’s a legit product.
Maybe they sold 10 units at close out sale and we bought them, that’s fine, you can list it on there because it’s the exact same item, with the exact SKU. That’s the other thing. So, you just want to make sure that your understanding that hijacking is different than you going out and modeling a product that’s doing fairly well and then you just do your best to make it better, improve it, do better images, listing optimization, better pay-per-click all that stuff.
Maybe build an email list, external traffic like all that stuff, that’s what we’re talking about. So, hopefully that makes sense, I know to a lot people that are just getting started, a lot of these terms that we throw out there, we kind of expect that people all know it but in the beginning we didn’t know it. I mean people were like, “What are you talking about a hijacking that’s like terrible, that’s a terrible reference.” Yeah well that’s what the market has kind of coined it and so we have to kind to use that terminology. So, we all kind of understand what we’re talking about. So, that’s kind of how it goes. So, anyway guys, that’s pretty much going to wrap up this episode. I went a little longer today actually quite a bit longer on an Ask Scott session but you know what there is no rules here.
I make the rules for my own show and my rule is, if I have to keep talking about a certain topic or information we are going to keep talking about it, because I want to make sure you guys get all of the best. All of the good resources and that’s what I want to do here. So, guys if you want to download all the show notes head over to theamazingseller.com/334 and you can do that if you want ask me a question for upcoming Ask Scott session, head over to theamazingseller.com/ask.
Again guys you can check out the resources page and that will be on the blog as well or in the show notes of today’s episode. Lots of new stuff going on there. All right guys so that’s going to wrap it up, remember I’m here for you and I believe in you and I am rooting for you, but you have to come on and say it with it, say it loud, say it proud, let’s say it with energy today, “Take action.” Have an awesome amazing day and I’ll see you right back here on the next episode.
LINKS MENTIONED IN THIS EPISODE
- Make sure to catch all the latest TAS resources updates – HERE
- Take steps to copyright your product images – HERE
- Listen to Scott’s episode on trademarks and copyrights – HERE
- Learn how to build an email list – HERE
- Check out the patient search resouce Scott mentioned – HERE
- Tony Robbins
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