TAS 338 TAS Power Hour – Open Brand – Product Positioning – Keywords – Launching – Optimization and MORE!

What are the latest developments with the TAS crew? What new changes should you be prepared for? What can you do to get the most out of your business? It’s time for another session of the TAS Power Hour! Scott, Dom, and Chris are ready to deliver some great and exciting updates and tackle some important and relevant news. In their long-ranging conversation, they cover an Open Brand update, product positioning, keywords, product images, email list building, and so much more! You don’t want to miss this informative and helpful episode.

Make sure your product is in the right category

When you begin putting together your Amazon product listing, make sure to pay attention to the details. Even things like making sure your product are in the right category can be crucial to your success. The last thing you want is to get into the wrong category, start to rank really well, and then have Amazon come along and move you to your correct category and have you start from square one all over again. It may end up being a slow and frustrating process starting out but take the time and make sure your product is in the right category from the start to avoid a bad situation down the line. To hear Scott, Dom, and Chris discuss this further, listen to this episode of The Amazing Seller.

Don’t underestimate the power of a product’s image!

Getting started with selling on Amazon can be overwhelming. There are a lot of moving pieces and details that you need to pay close attention to in order to get your business started on a solid foundation. Because of all the complexities, you might be tempted to skimp on the image quality for your product listing. A word of caution – don’t skimp! On this episode of The Amazing Seller, Scott explains how important good quality images are to a successful Amazon listing. If you are tempted to take the shortcut, make sure you listen to this episode before you do!

Build an Email List

What would it take for you to start a marketing email list? Do you need to hear the benefits? What about a successful example that will net you a great start to building a list? You’ve got to hear Scott, Dom, and Chris talk about how easy it is to get started with building a list. This is the vital next step you need to take to expand your business. On this episode of The Amazing Seller, they discuss their recent project of creating a Kindle book that they gave away and how that greatly improved and expanded their email list. It’s a great example of what you can do by learning these easy marketing strategies. If you’d like to hear more about building an email list make sure to check out this episode!

1K Fast Track

Have you been debating about launching an Amazon Private Label business? Are you still kicking the tires and trying to decide if this is for you? Just jump in! The best way to start is by getting involved with the 1K Fast Track. This is a group designed for people just like you. You will learn with others who are trying to get their start and who likely have the same type of questions and concerns that you do. Don’t wait any longer. Take the next step and get your name on the list for the next 1K Fast Track group. You won’t regret it! If you’d like to hear Scott, Dom, and Chris explain more of the benefits of this group, make sure to listen to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Dom and Chris join Scott for a TAS Power Hour.
  • [6:10] Dom gives an update on the open brand.
  • [14:00] What was the process like once everything went live?
  • [25:20] Dom and Chris talk about supplier issues in China.
  • [28:40] Amazon keywords, indexing and de-indexing.
  • [36:00] The necessity of having quality images.
  • [41:30] Is it worth it to up your price to qualify for Amazon Prime shipping?
  • [52:30] Scott talks about the Kindle book experiment.
  • [56:40] How much inventory would you ship in for FBA?
  • [58:00] 1K Fast Track update.

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TRANSCRIPT TAS 338

TAS 338: TAS Power Hour – Open Brand – Product Positioning – Keywords – Launching – Optimization and MORE!

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 338 and today I’m going to share with you…

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…one of our recent TAS power hours with my good friends Chris Shaffer and Dom Sugar and yeah, we sit down and talk about some random stuff.

But let me kind of give you a heads up of what we ended up talking about after we finished and that was, the open brand concept. Now we’ve talked about this in the past, we have a brand that we have partnered with right now and that’s exactly what we do, and we talk about like how that’s going, we actually talk about a product that we launched and is doing well over 15 sales a day with no reviews.

Actually, I think we just got one review and it’s been consistently doing well, right straight out of the gate. We talk about that, we talk about why we feel that is, we also talk about product positioning which is really, really important like how to take a product and then maybe position it differently to another market but it’s kind of like the same kind of product.

Again, that will make sense as you hear us talk about this in detail. We talk about keywords, we talk about launch and we talk about optimization and a whole bunch more because it’s just a random conversation that we were having sitting down as we normally do.

We just kind of hit record and we do this on Facebook Live. We do that inside of the TAS Facebook group. So, if you want to watch one of this or listen in, we usually do them on Friday’s at about 2:00 o’clock PM Eastern Time. I say about because a lot of times I’m rushing around at the last minute to finish up my day or my morning and my lunch and then I end up jumping on Facebook Live.

I know, it’s my schedule. I try to eat lunch every single day, with my wife and we kind of go out and have some lunch together and I usually try to get back in enough time. But sometimes it just doesn’t work out because either my morning went later than it should have or whatever but I try to stay on that schedule, I think you guys should try to stick to a schedule too.

[00:01:58] Scott: But anyway, this is a really good power hour that’s why I wanted to share it with you. It’s funny after we get it all done we’re kind of like, “What did we cover?” Then you’re like, “Oh my gosh! We covered this, we covered that, we covered this other thing,” and it usually turns in to be some really, really good solid information and that’s why I want to share this one with you.

Now, with that being said, the quality isn’t like this right here. It’s not going to be my quality that I have on this because we were broadcasting on Facebook, we then pulled that feed back and rather than make it really complicated on my end, I just choose to take that recording and then post it here on the podcast

In the future I am working on some better audio quality, so this way here we can maybe make these even a regular appearance on the podcast in some way. I’m not sure yet how we’re going do that but it’s definitely something I’m considering. But anyway, just want to kind of let you guys know of the audio quality and again it’s a very loose episode.

It’s just kind of like getting on as friends talking about this business but let me just say after we get through the very beginning of it, we just start diving into these topics and start drilling into what we’re working on or what we’ve been helping people work on.

We just start to really talk about the ins and the outs and what’s been working, what’s not be working at all that fun stuff. So, anyway I’m going to stop talking so you guys can enjoy this, I did want to remind you, all the show notes and the transcripts to this episode can be found at the amazingseller.com/338 so I went ahead and had this one transcribed too. So all of you that like to download the transcripts they are there for you and any links that we shared, which we shared a bunch, they will be located on the shows notes page.

If you want to join us on a Facebook Live again you can always go over to the TAS page, if you are not there on the Facebook TAS page head over to theamazingseller.com/fb and you can do that and then you’ll be notified when we go live. All right so I’m going to go ahead and stop talking now so you can listen to this awesome TAS power hour with my good friends Chris Shafer and Dom Sugar enjoy.

[POWER HOUR]

[00:03:58] Dom: How is it going everybody this is Farell at overnight we are here with Scott Voelker and Chris Shaffer. We are talking about a little NFL news. Yesterday was a big deadline at the new free agent so what do you think Scott and Chris about all the free agents moving around? Scott.

[00:04:12] Chris: I think it’s great, really good.

[00:04:15] Scott: All right let’s get serious here, I’m supposed to be broadcasting this on Periscope and my headline just went away. So, I just screwed things up because you got me all excited there Dom. All right Chris why don’t you talk a little bit about the chat, we are here in the Facebook group, we should be broadcasting live so hallo everyone, in Facebook world, what’s going on over there? It is Friday we’ve got some news to talk about, we’ve got some just updates and things that are happening and some exciting stuff I want to chat about. So, Chris you want to maybe take care of that while I get good our good friends over here at periscope connected?

[00:04:54] Chris: On the scope? Yes. Yes, so guys if you haven’t been on Facebook live with us before again, all you have to do in the very beginning, let us know that you can see and hear us. Give us a thumbs up, give us a heart or just let us know in the chat so that we know that we are not talking to ourselves. I can see us on my phone, I can’t hear us because otherwise you guys would hear us talking to ourselves that’s no fun for anybody. So, let us know in the chat that you can see or hear us.

We already going to be talking about a wide variety of things and the way that we like to do these lives is we kind of go through some of the news of the week and then we save kind of the second half hour the rest of the time, however much time we have left to talk, to talk about what your questions are, and then answer them for you. So, if you guys have any questions at any point, leave the directly underneath about anything and we’re going to get to as many of those at the end as we can.

[00:05:39] Scott: So, what’s happening Dom, what’s happening in Dom’s world.

[00:05;45] Dom: Everything is great, everything is good same as usual.

[00:05:46] Scott: You know what, I was going to actually talk to you really quickly, why don’t you do this really quickly. Why don’t you get people caught up on the open brand right now? What’s happening in the open brand right, what’s exciting happening in the open brand? If you guys haven’t heard about the open brand you probably want to go check up that episode. It’s also on YouTube as well, I forget what episode well I’ll probably figure that one out. But probably talk a little bit about the open brand or some exciting things happen there.

[00:06:09] Dom: Yeah open brand is doing great. We are finally trying to get some replenishment back from Christmas because we pretty well sold out everything. So, a couple of our main projects are coming back in, sort of they are taking off for Easter is coming up in March break so that’s good and sourcing a bunch of new products.

I think we should have, I think we have two I’m going to be sending in shortly, probably next week and probably two/three new products by the end of the month hopefully should be going live and we’re going to actually try our first time sending direct to Amazon from China. We never tried that before. Though anxious to find out how that’s going to be like. So, wish us luck but that’s it, everything's going good, selling through a lot of stuff and a couple of really hot SKUs right now because of March and April. That’s about it really.

[00:07:04] Scott: Can you talk really quickly, talk really quickly about the one product that we just kind of threw up there wanted to see what was going to happen and then thing sold out and then it basically sold out again.

[00:07:19] Dom: Yeah that’s a great product to kind of all three of just thought of it on the run and it only took us about two weeks to source it and get it ready. I would say it’s a fluke but I guess it could be the way you look at it and we could be probably doing, if I could keep stocking it we could probably be doing 40, 50 a day.

But I think it picked in about 30 or 32 the other day and of course we ran out because we didn’t want to buy too heavy on it to test it but now we are going to have to start to buying a little heavy on it. I did a few orders and got some stuff but a ton comes in though. Hopefully the rush will be over but even today I think we had about 100 pieces left and those are pretty well all gone again.

[00:08:00] Scott: What’s the price on that? I mean you’ve been playing around with the price. What’s the price point on it like today?

[00:08:07] Dom: I think we are at $17.99. We were at $19.99 and we lowered about $2 just to get, some momentum but again we could leave it at $19.99 but I just felt that the retail might be just a little too high. So, for $2 we started getting more ground. Again, it’s a product Scott that we have basically two reviews on, absolutely no giveaways and there is no competition at all. We actually are the competition. So, we’re first in the market.

[00:08:39] Scott: I was going to say has anybody come in yet? Though I haven’t really noticed that. Has anybody come in yet at all?

[00:08:43] Dom: Yeah one person but not good as a product and will achieve the price point but not the variations that we have. Does not have the amount of ASINs or SKUs to go with it. I think they have one or two while we have four or five.

[00:08:59] Chris: A great question on that Dom and Scott, Jamie wants to know he said, “How is something like that so quickly sourceable yet you’re selling because it’s seemingly differentiated?” Can you dive into that a little bit?

[00:09:08] Scott: Dom why don’t you speak to it but I mean I don’t think we have to really, I guess not disclose exactly like that we found something here state side really to test it.

[00:09:25] Dom: Yeah that’s basically it.

[00:09:27] Scott: I mean why don’t you talk a little bit on that though?

[00:09:28] Dom: Yeah, I mean we were lucky enough to source it within the U.S not close to, it wasn’t available where I am it was available where you guys are but again not close enough that we can walk and go get it. So, we had to work through the wholesaler to get it and that’s all it was, we just ordered a bunch but the problem is, the wholesaler just doesn’t have enough to supply because there was the product in like okay I didn’t think this would sell this much so I didn’t keep this much in stock.

They will have to wait for them to get it in and then wait for us to get to get it in, that’s basically what’s happening. So, yeah, I sourced U.S that’s why it was first, that’s where I took at about, I’m saying two weeks but I bet you, it was only about five days, the we got it and I mean I’ll be honest, we didn’t do the best packaging, it’s definitely not in my wheelhouse. I would say it’s retail ready but you know we want the…

[00:10:13] Scott: It went against everything you’ve said in the past.

[00:10:15] Dom: Pretty well everything, pretty well everything. But you know what, when you sell 30, 40 a day, I’ll let it slide now until we source it from overseas.

[00:10:25] Scott: I was going to say, once you… And again we talk about that. We talk about AliExpress, we talk about whether you find something and you can source it quickly. You don’t have to really, I guess focus 100% the packaging we want to eventually. There is actually a product that we are working on right now and we could slap it in a poly bag really quickly. But I said to the department that we are working with, like let’s take a little bit more time, we know the competition is going to be coming in, let’s do that.

But in this case, we wanted to be first to market and we were for sure by us doing that. It was a little bit of going through this channel to then established that maybe it’s over here and it’s not over here then we kind of traced it back and I think this is a good example too though Dom to let people know that if you can find a product that’s being served to a market, but you can position it in another market, being used for a different thing, that could be very, very…

I know Bill has talked about this in the past. If you find I don’t know let’s just say a flashlight that can be used for running or something but then you turn that into a bike for the light, it comes with a mount on it, well now all of a sudden, you’ve kind of made it fit a bike or a bike helmet or something like that. So, you took something that’s being positioned as, it’s for this market, we just took a similar product and then positioned it over here at this market and we branded it as so.

[00:11:54] Dom: Yeah, Scott we do that in open brand a lot and we call it repurposing, that’s what it is, the repurposing private label product. We do have a couple for the open brand and I do have a couple myself in my home kitchen brand and oops! Did I just say that oh well good luck? I’m confident anyways. But we did some repurposing but I think Chris was just kind of jumping and saying that but that’s basically what it is.

It’s really popular to do that. I mean it’s the explanation that you’re doing right there, here is one that’s actually on Amazon right now. They talk those walking night time lights that you put on your head like the minor’s light.

[00:12:34] Scott: Yeah.

[00:12:35] Dom: Yeah with the little doings walks around the car and the lights right in your eye and you’re like what the heck dude. Anyone so they would repurposed them as barbecue cookers. Cooking at night barbecue so you can wear them and shine down in your barbecue and that’s what it was on. Exactly the same thing but they just repurposed it, changed the name.

[00:12:53] Chris: It’s finding a different niche for the same thing and Jeremy said so, you’re like riding a wave of a newly developed product and the answer is no. It’s a new purpose for an existing product and the example. I’m going back garlic press example Scott, what we did is we took a garlic press and we said it’s not a garlic press, it’s an at home wine maker, put a grape in it and you can have wine. Like that’s what we did.

So, we were able to find an existing product, repackage it and put it out to market to see if it would work and it kind of blew the doors off of what the expectations were there.

[00:13:23] Scott: No I think it’s something that’s totally doable and again it takes some thought process, it takes some looking and trying to find something that could fit that market or that could be used as accessory or even as one of the main things that will complement it or as a dual purpose or something. But yeah, I mean it’s doing pretty well, I think again I like that we did it and it’s shown that without any reviews really, and then you’re automatically getting sales.

Lead me through that though Dom. I mean I know it but lead everyone else through it. What did it look like when we went live? We had that listing built and then we got inventory, we sent it in, what was the next step for you?

[00:14:09] Dom: Yeah, we prep everything before it gets there. What I mean by that is all in our body our text our copy our photos our backend. So the process was like you said, we just ordered it, we designed a sticker tag on it that we actually went ourselves and made produced and then de-tagged everything that we could from the original. So, it would look so generic and then put it on top of the poly bagger box depending with the variation we have with the product. We just basically set that in and again we followed the guidelines.

I feel that we have an utmost listing. It’s as optimal as you can get for the product is, it’s not cheap, it’s not thrown on a table with a picture. So, we did basically like what we were doing for only 10,000 pieces or something with all the steps and we just let it ride. I mean to be honest our last four products that we’ve released Scott in the open brand, four or five, maybe five now like we’d have no reviews at all.

We launch with nothing. No give away. Again we talked about it because we don’t launch in a competitive market. There is six of us at most 10 and that’s it. So, you don’t have to give away anything, you don’t need any reviews and it still sells. Obviously, our number one product that Christmas time I got back in and they were starting to sell already. They’ve been in for two days and sold six the other day, the first day five and eight. I think we are at eight today already.

So, I’m so over retail on it and everyone is a lot lower now because it’s not Christmas and we’re just going to leave and going to see what happens. We are going to play with it, it’s in again it’s a product. We’ve differentiated enough, we’ve authored a lot of different variations, whether it’s sizing or colors or multiples and our customer service helps, our account has a lot of feedback on it, thousands of feedback, not just hundreds, thousands of people could see and say, hey this guy knows what he’s doing if there are any issues at all they’ll give us our money back. That’s all it’s all about. So, again we started somewhere. You’re not always going to start with the hit product but again that’s process we went through.

[00:16:09] Scott: Someone asked on our periscope, you’re using, I’m asking questions I know the answer but I’m just asking.

[00:16:17]Dom: Of course.

[00:16:18] Scott: What are you doing for pay-per-click? Do you turn it on right immediately or what’s happening automatically, you know you’re using a manual, are you scraping, what are you doing?

[00:16:26] Dom: Yeah, I mean we are doing traditional stuff basically scrape by top. We’ll go top 10 competitors and then we’ll scrape them, and they we’ll take those and will put then on the backend. We’ll put them in our keyword search, term search and then we’ll use those and then we’ll get rid, we’ll filter and get rid of the dupes and put those in our back end as well for keyword searches.

Then that’s basically, we’ll let it fly, we don’t do anything for the first couple of days because we wait for our inventory to get in, what we do is we actually set our retail prices like a crazy price incase amazon loses it. So, if it’s $25 product we put we put like for $59. Trust me that will pay off sometimes because they lose one of the 10 products that we ever ship in.

So, they lost 800 on one thing a couple of weeks ago, when we lost something else. So, they had to pay us 50 bucks times 800. I don’t care, I’m not worried about the reviews and stuff anymore. That was good we just take that money and order more. So, that’s one tip bit for everybody. We just said it, yeah scrapped everything, we put… We know our stuff pretty good, so I know we always talk and preach about doing manual.

If you are in a market that you do not know that much about or maybe then you can do manual I’ll go straight to… I’m sorry you might then skip automatic or I’ll go straight to manual where we put our own stuff in sorry. Though I don’t even use the automatic campaign anymore. The first few I did years ago.

That’s it we let it run and we’ve set our budget and the first couple of days we ride it as high as we can, we’ll put it at like $200 and put in a $5 a keyword and we’ll get our butts smoked and then within a few hours we’ll be gone, then I know what’s the top, what’s the cap for those keywords and then the next day I’ll set it $200 or $50 and that’s it, we do that with everything.

[00:18:09] Dom: It’s low entry point to get in. So something that is $20 I’ll put it at $13.99 just to see how fast it sells just to get some leverage and we’ll move it up every few days.

[00:18:17] Scott: But you can know pay-per-click without any reviews and you know you’re probably on to something.

[00:18:25] Dom: Yeah, I mean if you leave it at retail and your PPC starts to sell something you’ll know you’re on to something for sure. So, again we wouldn’t have to lower our price that much for most of our products lately because word is not getting into… We’re lucky enough to be able to find between all three of us, we are lucky to find products that’s not saturated or that nobody is selling but that sells lots.

Again, that’s a dream isn’t it, that’s a dream product and we’re lucky enough to do that because we just don’t release whatever… I don’t care, I don’t want to be in it, we don’t want to be in a fighting, in TP competition I call it anymore right so.

[00:19:03] Scott: Okay I have some questions coming in here on periscope, want to know, number one how do you scrape? The way that I do it and I know Dom is probably doing similar is we are using Keyword Inspector right now and you can go to theamazingseller.com/resources and you can find a link there and I think you get double credits.

But there is a new tool I’m playing around with and it’s working really good, I just actually did three campaigns this morning. Chris I didn’t even tell you this. I went in, I get three campaigns using it’s a tool called Scope and it’s done by Seller Labs. I’m going to be doing some videos here soon on that, it’s a really awesome tool, it’ gives you the scrape right on the listings.

If you don’t have to go and enter the ASIN and then you literally go in chrome, you go to the listing, there is a little button on the bottom and from there… What was that? Whose phone was that? But anyway so, then from there it immediately populates all of the keywords on that listing that’s it’s being ranked for and that it’s getting sales on. I don’t know how it works, I don’t know how it happens but it does. Whether it’s 100% accurate I don’t care. It’s still showing that those are the keywords.

So, then I’ll take those, export them and I did that this morning and I’m testing it again. I’ve done already two other tests and it works really well. I’m going to be doing like I said more videos on that and stuff. theamazingseller.com/scope will be the link to that. I’m not quite sure if I have a link set up for that yet but that’s what it will be. I’m pretty sure it is but if not you can just go to the resources page and I’ll have it linked up there.

[00:20:39] Chris: That /scope goes to your periscope sessions.

[00:20:44] Scott: Okay well go ahead and use that one and it will be converted over to the pretty link, I’m just going to probably just redirect that to the resources page.

[00:20:52] Dom: Scott what’s the cost of that? I know you talked about it a couple of times but I’m really anxious to try it.

[00:20:59] Scott: It’s a yearly price, they don’t do monthly, they do a yearly price and it’s unlimited searches. So, you don’t have to worry about entering credits and all that stuff. I think it’s about $350 a year.

[00:21:11] Dom: We get the TAS family discount, right?

[00:21:15] Scott: Yeah there is going to be a family discount and there is actually going to be one so before you pull the trigger let me get on that. I’m going to update that as soon as I get off of here I’ll go ahead and I’ll update that. If you’re watching this on a replay, then you can go check that out. It will probably be linked up. I’m going also do a couple of videos here soon showing how I’m using it. It also shows you like average sales that are being generated per month. It will also show you the sales per keyword which the other one still doesn’t use.

I still like Keyword Inspector but to be honest with you, this is easier and if the data is as good it’s going to be better in my opinion. I know the guys at Seller Labs and they are good people.

[00:21:53] Dom: The Keyword Inspector mixed in with Amazon Tracker, Amazon Shark, has a little…

[00:21:59] Scott: But anyway so, that’s how you do that. Then someone want to know auto pay-per-click campaign versus a manual what’s the difference? The difference is this… And again I’m not against doing all the auto campaign if you’re brands spanking new I think you should you run an auto campaign and here is why. Because you are going to mine for keywords, you’re going to let Amazon tell you what keywords it’s saying that you’re listing is optimized for.

Then you’re going to be able to see clicks, you’re going to be able to see impressions, you’re going to be able to see all that stuff. I would let it run for at least seven days even as much as 10 or 14 days, get that data, it’s like to me it’s easiest way to get something set up without having to really think about it. The manual campaign is going to be able to allow you to input your own keywords.

So, you may just want to do a handful that you know are off top your head like stainless steel garlic press, or long handle garlic press or whatever it is. If you use the tool like to scrape keywords, then you will take those, import those into there and then you can go ahead and just start running that into manual. I would run in broad match to begin with. Dom you are talking broad match in the beginning, too right?

[00:23:00] Dom: Yeah broad, that’s right broad, yeah all the time. We always talk broad.

[00:23:03] Scott: Yeah and then from there we can go ahead and see which ones are converting and then we can turn that into a phrase match if we want to. We are also going to be… We haven’t announced this yet but in about another week, week and half we’re going to be doing some pay-per-click training, some free training. We are going to have it going all week.

So, we are getting ready to do that, it’s going to be pretty exciting, I’ve got Jeff Cohen coming on from Seller Labs and another expert on their team and we are going to be doing a workshop and we’re going to be doing some Facebook Lives, it’s going to be pretty awesome. So, I’m pretty excited about that. So, it’s coming guys so just be patient.

But yeah pay-per-click is definitely there to help drive sales. If you drive sales guess what happens, you start to rank organically. Don’t look at necessarily your ROI on the spend that you’re spending. Look more at what it’s helping you do as far as organically starting to rank. That’s where the magic comes in.

It’s going to be a process, I’m going to tell you right off the bat, just like Dom said. You’re going to probably lose money in the beginning. But treat it as your ad campaign, treat it as your promotional budget. It’s like if you’re doing a giveaway and you’re giveaway 100 units and you were paying FBA fees in the product cost, you’re paying $1000 plus over that. But you would have did it for your promotion.

Take that thousand bucks thrown into pay-per-click because now you’re ranking for many keywords because you’re starting to push traffic to those keywords and you’re identifying the ones that are good and the ones that are bad. So, you’re going to learn a lot going through that process. So, anyway that’s that on pay-per-click. I did want to bring up a couple of other things really quick Chris.

I know we’re going to talk about the sourcing thing, maybe we should dive into that. But I’ll just give you what I want to talk about Chris then we can kind of go through this. The Kindle book. I want to talk about our recent little case study that we did within a brand that we’re working with. With an email list and the kindle book leading back to products. I want to talk about that, I want to talk about a price test that I’m doing right now and Dom I want your thoughts on something there on a price test that I’m about to run.

Then I want also talk about images and the importance of images. I just did an interview the other day with Jerett and he talked all about his images and why he thinks that, that’s his main reason why he does better than his competition. So, those are some topics I want to talk about and any other questions that come in. But let’s talk about the sourcing thing that you guys were talking about. You want to jump into that.

[00:25:23] Chris: Yes and Dom you know a little bit more about this than I do but you know our good friend Bill brought this up and kind of brought it to our attention. I guess there were some sort of like a Chinese EPA crackdown that happened this week in some of the Northern provinces in China where basically they found a whole bunch of factories and did like a one giant sting from the sound of it and said okay we found, what did you say it was? Dom like 400 factories that were violating the….

[00:25:47] Dom: Yeah four hundred factories and like 6,000 people got arrested or something crazy like that yeah. Bank accounts seized, closed until they…

[00:25:59] Scott: What does that mean?

[00:26:00] Dom: Well it means you’re going to hope you don’t have any in there.

[00:26:01] Scott: So, basically it means they are getting produced in one of those factories that you’re potentially going to have some problems in terms of getting stuff fulfilled. Obviously, those factors are eventually going to open back up, that business is going to continue to happen. But in the meantime, there is a lot of stuff if you’re being manufactured in those provinces like our friend Bill.

I don’t know if he was being manufactured there just his agent was there, where stuff is kind of on hold or in limbo at the moment.

[00:26:25] Chris: I think also that area, the Northern State have a lot of textile factories. So, I think that’s what we’re getting shut down. People don’t know that each province or each area has their own area that they make stuff. So, a bit of silicon on one area or metal products in another area. So, that’s probably what happened in there.

[00:26:46] Scott: Someone just asked is Trump behind this?

[00:26:44] Chris: No.

[00:26:45] Dom: No it’s got nothing to do with Trump, I don’t think, no.

[00:26:53] Scott: I almost called you Bill, Dom. Dom why don’t you give us a little Trump in person.

[00:26:56] Dom: No, I had nothing to do it, that’s it I’m going to shut them down though, they want to start doing textiles, they want smog’s advisory that’s so good, finish them, turn it off, no good. 30% tariffs coming your way. That’s it. It’s all I got today.

[00:27:14] Scott: Move on.

[00:27:16] Dom: So, yeah, I don’t think it’s kind of what, I mean I talked to my agents, my sourcing agents yesterday both of them and they both said yeah, they kind of heard of it but then it doesn’t affect them. They have tests every six months and they are all up to date. Again, most of the factors that you deal with here is another tid bit you can see if they are IOS, ISO 9,000 IOS 9001 factories. They do all these mandates every month, every six months. The factories that are mandated like that.

[00:27:51] Scott: So, yeah, I would reach out to your supplier, your agent whatever and just make sure that they are still communicating with you. Then you’ll know if they are still there. Someone just said, “He is the greatest Trump impersonator the best, there is no one better.” Danny said he liked it too.

[00:28:08] Scott: Danny Brewer is with us in the house by the way.

[00:28:12] Dom: Where is Danny been? I don’t know where Danny has been for a long time, I think he’s just pushing product. I haven’t seen him on Facebook nothing, no my phone is not ringing, Danny give me a call.

[00:28:25] Scott: DB in de house.

[00:28:27] Dom: Good to hear from Danny man.

[00:28:31] Scott: It is. Miss Danny, anyway you then brother. Okay did you notice that Amazon indexing de-indexing backend keywords every day? Chris, do you notice that they are updating by your keywords in the backend or are they like looking at that all the time.

[00:28:50] Chris: They are not indexing or de-indexing every day that I’m aware. I mean I’m sure they scrape it every day to take a look at it. But it’s more than daily that they take a look at that. So, it’s not something where like one day you will show up and the next day everything is gone or one day you will magically show up for stuff that you never showed up before. There is some rhyme or reason to it.

Generally, it takes longer to get indexed for something that it does to get de-indexed for something because you have competition coming in that will help you push you down that page and make you no longer relevant. Sales are really the driver there, not necessarily Amazon indexing or de-indexing. That’s why you have fluctuation from day to day in your keyword ranking. It’s because maybe this guy sold better so there are more likely to convert so they move up today.

That happens way more frequently than indexing and de-indexing at least based on what I’ve seen. People shuffle around all day every day, basically every single search that is run has a different set of results depending on the exact things that people typed in. Does that make sense.

[00:29:49] Scott: Yeah.

[00:29:50] Dom: Scott I’ve also noticed from the past, actually for years that I’m doing. All of a sudden you’ll be ranking and then the Amazon does a little bit of a switch and it’s because you are category they don’t feel like your keyword is relevant in that category anymore.

It’s happened to me personally not on the open brand but on some of the… And a few things for keywords, I’m like, “What the heck? We’ve been using these keyword for two years.” And then it will be, now if I went into subcategories I was still ranking number one but overall when we typed in the keyword I wasn’t ranking. I called, and they said, “Yeah.” What they did is they just this category changed and that’s what they told me. You weren’t relevant enough for that category. Because it’s one of those things that sometimes you give your product in two to three categories and they just pick a certain keyword and that’s it.

So we’ve actually got to the point where I’ve had to release the same… That’s why I got into what we were talking about at the last  TAS where we released the same product under different brand name just so I could go on the other side. So if I was a home kitchen I could put it in clothing, if I was in clothing I would put it in sports and outdoors, just so I could rank that keyword on both. It’s the only way you can get away with it.

[00:30:53] Chris: That happens on the other side too as well Dom. It’s something I’m seeing happening more and more is they move you into a different category.

[00:31:02] Dom: Yeah, yeah.

[00:31:03] Chris: Whether they say, “Your garlic press is not in health and beauty. It shouldn’t be there, it should be in home and kitchen.” And they have a little bot that goes through and goes, “You’re moved, you’re moved, you’re moved.” And this is something that we’ve talked about in the past. You need to be in the most correct category for your product, even if it’s gated. Don’t just list it in in sports and outdoors because it’s an open category. If your competitor is in health and beauty, go through the ungating process. It’s long, it can be a pain in the butt for no reason even if you give them the right stuff, sometime they say no, it can be extremely frustrating and Scott is very well aware but once you’re done, you’re in the right place and then you don’t have a heart attack if they move you to sports and outdoors because you’re more relevant there.

You’re ungated where you should be and then if something moves you, you can go well guys, it’s a makeup brush. That doesn’t make sense in health and beauty, it should be in health and beauty, alright in sports and outdoors it should be in health and beauty and they go okay move it back.

[00:31:57] Dom: Right, I mean cross contamination, category contamination is crazy on amazon. You’ll see it because they want to get the sellers badge. That’s why they do it number one.

[00:32:06] Scott: That’s mostly in your secondary category for the most part? You know your secondary category I get that. If it’s relevant then okay. But if you are just trying to put it there because you can outrank the BSR that is already currently number one and it’s not related, that’s wrong. But if you can find something similar that could go into that subcategory, I think that’s a good strategy because then you can get the best seller badge in that category because it’s related.

[00:32:33] Dom: I’ve seen guys that are like you know in candle wax and they are supposed to be in sports and outdoors like my competitors. I’m like, “What the heck?” I was getting no course. It was only 12 people like in candle wax no wonder you can rank or whatever. But we see it all the time. Sometimes they do it on purpose but maybe they mixed up, I don’t know. It’s common. That’s the only example I could come up with now because actually they are some of my competitors in open brand. He is actually in there and I’m like come on, no wonder you get the number one badge all the time.

You know honestly I want to move over but I’m not going to because eventually he is just going to get… They are going to swipe him out and put him back where he belongs. So know what I did notice this week, I don’t know if anybody out there has had this problem is with images. I know we are going to be talking about that Scott. For some reason my graphic designer did put a full white background. I’m not talking to picture centered and all that was 85% but the background with just a little greyish white. I didn’t even notice it and it kept rejecting and rejecting and says, “You need a white background.”

I’m like, “What is going on?” Now this was like twelve or one o'clock at night maybe I was tired and then I talked to the agent in the morning, he was, “Yeah, it’s getting rejected because the color is not white.” I go, “Dude it’s white.” And then he goes, “No, no, no, it’s not white. I’m telling you it’s not because…” I went back and I could just barely see the square, the greyish tinge is different. And just that little amount, they won’t let you set up. So I don’t know if this is a new thing or because I see some of our competitors, they have a whole black background or a whole blue and I’m like how are they getting this?

[00:34:04] Scott: I think it’s a new. I think it’s new. I don’t think that was as critical like you said. I think also in the future too if you try to upload an image that has a graphic in it, it’s going to probably get rejected like right now you are not supposed to but they are still getting approved. So if they have something that detected if it’s a white background or if it’s got a color tinge to it, there’s got to be a way that they are going to scan that image. It’s just like Facebook. They are going to tell you if it’s got more than 20% text where they are going to say if it’s got more than 20% of something we don’t want that. They’ll probably…

[00:34:37] Dom: Yah as soon as you uploaded it.

[00:34:38] Scott: Yeah.

[00:34:39] Dom: I knew right away, obviously there isn’t anybody watching it.

[00:34:45] Chris: It something that’s “easy” for them to implement too especially on that main image. Right? All they have to do is put a little piece of software and I’m saying this knowing that all of the computer vision people out there are having a heart attack. All they have to do is build a little piece of software that says this is pure white or it’s not. And so anything that’s not color needs to be white. That’s what they are doing on upload, now, they are saying it needs to be pure white. Your main image has to have a white background. Period.

Your other stuff you have some more leeway with. But your main image needs to follow very strict guidelines because they want to look the product page to look identical. Once you are in the listing, it’s a little bit of a different story and they want you to be able to sell the product. But on that main search page they want every product to look the same and they are going to start enforcing that. Some of those people that have like those black and blue backgrounds, they are not like going back and scraping it but any new images that are submitted are going through that little check and I noticed that as well.

And the older ones they’ll eventually go back and clean it up just like every few months they still go through reviews and look for, “I received this product and exchanged for you know an honest review.” And they do it on a rolling basis. Because they can’t stop everything from happening so they do some stuff proactively and some stuff reactively.

[00:36:02] Scott: The images, I just did want to touch on that. I had a good conversation with our good friend Jarett and he swears by the images. I mean he spends a lot time and resources on those images. Now his product does lend itself to having some really high quality images. And you know I asked him, I did an interview with him. He’ll be airing here probably in the next week and a half and kind of like the growing pains of kind of going from $0 to $20,000 from there and up to $100,000 like what’s the growing pains and we all know inventory is probably one of the bigger ones.

He actually said that, that was and there was also the stuff like building the email list and all that stuff that he knows he has to do that he is not currently doing that well and all that stuff. But images, like he says when he launched all of his products, he never did a giveaway. Like nothing. Had zero reviews, barely ran any pay-per-click but he had good optimized listings. He had great images. So he’s really good at that and I just wanted to share that with people like don’t chance on your images. Like your images are the closest thing you are going to be able to have that will allow someone to physically touch your product. So you got to imagine, taking that product and putting it up in their face and being able to show them everything on that product and then also keeping it clean.

Like you said with the white background because if it’s not, well it’s going to look kind of cheap. So you know I asked him like, what do you pay a photographer in your area? He found a really good local photographer. Now you want to ask him, like okay where do you find…? Yeah someone just asked, “Where do you recommend I get the images done?” Locally. Locally is what I would say. Find a photographer in your area, I can almost guarantee you you’re going to find someone that’s really good and then from there they are going to be able to shoot the images even with you nearby.

[00:38:01] Scott: Now Jarett what he does is he’s on set, they schedule a whole full day and he schedules up to six SKUs that he does all in that one shoot. Okay, now for that one shoot he is paying between $1,200 and $1,500. Now to some people it’s like, “woah, man, that’s a lot of money.” But divide that out for six products, it comes down to around $300 per image or less, sorry, per SKU. So he’s having like eight images on per product so that’s six SKUs, so you got, that’s 48 different images edited, done full day shoot.

We are talking models coming in, we are talking like a lifestyle pictures the whole nine yards. But he swears that, that’s is what… He doesn’t lower his price, he doesn’t do any of that stuff, he keeps a consistent, he stays true to what the brand has represented and he swears by it. So, I just want people to understand that your images are the closest thing your customers are going to get to touch and handle it and see it up close and in person. So definitely don’t chince on that. That was part of the listing optimization.

[00:39:09] Chris: That was something we jumped into a little bit on the workshop last night. I’m glad you brought that up Scott. That’s kind of funny because I didn’t know that you had had that conversation until we kind of dove a little bit into it last night on the workshop. But we talk about it every time we do one of the hot seat podcasts. Where people say, I don’t know where my listing is. Occasionally it would just be about PPC but even if it is we still look at the listing. And we go, here’s what’s wrong. I can’t think of one off the top of my head and maybe you can correct me but we haven’t said maybe change your images because you are not standing out or you are exactly the same or your background isn’t white. Any of those kinds of things.

Though the images are the thing that grab the eye. It’s the thing and what I was just saying with the white background thing is every product looks the same. So you have to figure out a way to get this to stand out. A good photographer can do that even in a field of all the same products. Maybe it's flipping the angle around and pointing the garlic press to the left instead of to the right like everybody else. And just having a really nice welcome post photo that can go a long way. That’s the advertisement for your listing. One of the things that we talk about anytime that we talk about PPC is like, okay there’s three kind of challenges.

First we need to get impressions, then we need to get clicks, then we need to get sales. Images play a role in both of those last two things. Getting clicks and getting sales. They play a huge role in getting the click because again, you have to stand out. People don’t really read your title and I’ve gone on that rant a whole bunch of times. So they look at the image and that’s what they chose your product based on. Once they are in the listing, they look at all those supporting images and that is a place where you can impact conversion rate tremendously and that’s why testing images with something like Splitly like we talked about in the past can be so, so, so beneficial and it’s super easy to do.

That is the thing for your listing. If you go back and listen to the Katie Kay hot seat that we did, that was one of the things. And we talked about, you can’t really listen, you can’t really show someone what those athletic clothing look like until you do that in the images like. It’s different than picking it up off the shelf and going this is how it would fit me. You have to show them that in those images. And it’s the same thing with any other product, whether it’s a pencil, a garlic press or anything else, you have to show them how it’s going to impact their lives and what the entire thing is so that they have the experience of being there, holding it, touching it, feeling it and experiencing what it’s like.

[00:41:31] Scot: Okay cool, that’s images. Let’s move on to the price test. I want to talk about this real quick. And I actually set up something this morning because I’m curious to see what happens here. Dom, I want to know your thoughts on this. Someone had posted inside of The Amazing Seller Facebook group and they said they are playing around with price and what they were doing was is if you’re selling… Gold rush someone just said, yes gold rush tonight, finale I think. I got distracted, I thought about Gold Rush. What they are saying is, if you have an item that is less than $35 and someone doesn’t have prime it’s not going to be free shipping.

What he was saying was if you can get your price to $35 or half of 35 dollars where someone could buy two you are going to collect a whole other audience that’s on there that might not have been seeing your product before because they don’t want to pay for shipping and handling. Now he said he’d seen a bump in conversions. I’m not sold on that because I think there’s more on there that are doing prime. But Chris I want your thoughts on that. If I had a product right now that was $32.95 and I could bump into $35 would you think that I would see a difference?

[00:42:59] Chris: That’s the rub? That’s why I raised my hand because I was going to say, “What’s his price?” If it’s $33 bucks then bumping into $34.99 potentially will have that increase. And I’ve actually done that and I’ve experienced the similar increase. It was priced at $32.99 we bumped it to $35.99 which generally is going to decrease sales but sales actually increased slightly because people don’t have to pay shipping for it. But if your product is 25 bucks, I wouldn’t drop it to $19 or raise it to $35 to try to capture that. You can always test it and see if it works for you. But in most cases people understand that they have to get their cart value to $35. It doesn’t have to be a single purchase. So, you know it’s going to depend on what your product is, where the price point is and you can try it if your product is somewhere in that $20 range.

I wouldn’t raise it $15 or lower it to 5 bucks. You can test all of those different price points and make sure you use something like Splitly when you are doing that to see if it’s truly statistically relevant and it’s not just a bump in sales from a day or from the week or from something that was going on. But I have done it in the past when it’s close and it did actually increase it. I mean it was half a percent or one percent which doesn’t sound like a lot until you realize every ten days, that’s an extra sale.

Doesn’t sound like a ton but over the year that adds up. And so you can make some of those small tweaks it can help. That being said that’s one of those least effective tweaks that I’ve made and I’d love to hear what his conversion rate boost was and how he measured that because if you could get that to be 2% or 3%, that becomes really substantial. If it’s only that 0.5% or 1% there’s a lot of other tests that you could do that are going to yield you bigger margins like testing your image.

[00:44:49] Scott: Dom would you have any thoughts on that?

[00:44:53] Dom: Well, I would never raise my price $15 to meet that threshold and that’s why I was laughing my head off.

[00:45:01] Scott: Let’s say this, let’s say you had a product that was $15 and you got it for $17.50 if they bought two they’d be in the $35 range.

[00:45:10] Dom: You could do that. You could also have a variation that has more on it so you can get to that price point. Again 95% of us out there are not going to have $35 product anyways so a lot of it is $15 to $20, $10 to $20. I have no issue. We’ve been successful for three, four years now with price points of $20, $25, $15, $10 even lower than that for our entry price point. I think as a consumer if you buy something for $9.99 you don’t mind paying four bucks extra, it’s only $15 total.

That has to be the reason I guess. Most people if you look at your average transaction for the day I think we stayed around about $1.4 units, so that means that’s not too bad. The retail levels are at one and a half. If you’re at $1.3, $1.4 you’re doing pretty good. Never done any split testing that way to do it so I don’t know officially. I just know from experience that if I have $33 product and I don’t like putting back up otherwise it’s been all right.

[00:46:10] Chris: The other time that might work really well is if you have a gift-type product. If you’re right on one of those break points where you could charge $16.99 or maybe your price is $18.99 so you drop it to $17.99 so that it’s at that $35 mark that may help. Dropping your price from $18 to $17 that extra unit per sale may not be the reason. You got your price a dollar so to truly test it you’d have to actually raise your price from $15 or $16 to $18, $17.99 to see if that work.

Gift-able products that might work a little better but like you said Dom, the average cart size on Amazon is one unit and change. You’re going to have a couple of people order two especially if you have a consumable product, some of those kind of things or gift-able products where they just order five copies of a book because they’re going to give it to everybody and they’re just being lazy for Christmas. Whatever that case is.

Most people are only going to buy one regardless of where that price is. By all means, test it but that’s not necessarily going to be the secret sauce to you selling an extra 50 units a month.

[00:47:22] Scott: I just thought it was interesting. I think if you’re closer to the $35 mark I think it makes sense. We have a product that’s $29.95 and I charge as much as $32.95. I bumped it this morning to $35 to test this and I’m driving some traffic to that listing now and I want to see what happens. It’s a test and I think you always got to be testing because you don’t know. You could trip up on something and be like, “Holy crap. We’re making more sales and we’re selling it for more.” It’s an interesting idea.

[00:47:49] Dom: I know our shopping habits, I’ll never go to Amazon just to buy one thing unless it’s really expensive. We’ll buy two, three, four things all at once and I think that’s what the prime… That’s why it’s there for because they know people are going to buy multiple products that might be a lot cheaper.

[00:48:05] Scott: I think he’s saying you’re opening it up to another segment of people that don’t have prime. That’s what the…

[00:48:13] Dom: Yeah for sure.

[00:48:15] Scott: I do agree with him saying like when I get one somewhere, especially if you’re Amazon and you’re used to free shipping and you’re saying I can get this product but I got to pay $5.95 for shipping I’m going to go look for another product that I can get free shipping because I don’t want to pay that. It’s like I’m wasting my money because I know I can get a good rate.

[00:48:31] Chris: You’re not necessarily going to look at a competitor product that’s $6 more expensive, you’re going to go I need chips. You got to find something else that you can add to that cart. Keep in mind guys that between 40 and 50 million American households have Prime so it’s not just the individual members but it’s their households.

Scott, I think we talked about this, my business partner Joel and his wife and family they order like three quarters of everything they consume on a monthly basis from Amazon from toilet paper to everything else. They’ve one prime account. It’s four people buying stuff on Amazon through one prime account because they get prime shipping that way.

There’s a huge section of the population that already has prime. If you’re one of those break points it’s definitely worth a test. More so I think if you’re in that $30 range because that’s going to be the point where I, at least myself would say is it worth it or do I have to go find something else to buy with it and then just put it in my cart and then I forget about it. Dom I’m the exact opposite to you. I buy one off things on Amazon all the time I think Amazon hates me because I’ll be like, “Oh I need this.”

I’ll just jump on my phone and use the one-click purchase to buy Vitamin D or a bag of chips or whatever as I’m thinking about it instead of putting them in a cart like a good responsible human being and then ordering them all at once which would make way more sense and probably make my UPS guy way happier too. He’s in my house every day for something anyway so he might as well drop me…

[00:49:56] Dom: It won’t kill as many trees either. That many boxes kill many trees. Scott, I was going to say that could be a whole business model if you really want to because that $35, $40 to $50, $60 market is not saturated. If you can afford to buy 100 at $20 a piece then $2,000 to flip them to 40 then you’ve taken care of… Two stones with one bird as my buddy would say from…

[00:50:18] Scott: Let me go back to our good friend Jarett he shared this with me. I thought it was pretty interesting. He went and created a product almost from scratch really by re-tooling and stuff and it took six to eight months to actually have it manufactured. Read all the reviews of a product that was doing something similar but not exact. He got the idea by just walking through a store like Target and he’s like, “Oh that’s pretty interesting.” Didn’t look at Jungle Scout nothing like that.

The thing is the thing weighs like 18 pounds, the thing is oversized and the thing costs probably about 25 to 30 bucks to manufacture but it sells for $100. I think now going back maybe 150, 250 units something like that. Quite a few units. It was three or four pallets in his garage. When he got it he was scratching his head like, “What the heck did I just do? I got to sell these things. These are huge. I’m going to need help getting these things shipped.” It’s pallets I can’t even move around my garage.

Long story short, he sent them in and as they were getting unloaded and they were getting checked in they were selling. He sold them out in six days. Six days. No pay-per-click, just an optimized listing with great images. That’s it. Pretty crazy. I just thought I’d share that because he was blown away, I was blown away. He was like, “I was kicking myself that I ordered those and I was so mad at myself that I have these things in my garage and then all of a sudden as fast as I could get them in they were selling.” He goes, every now and then we’ll get one that will come back up because it was either being transferred and now it’s back in stock within a few hours it’s gone. It’s just funny but that’s a more expensive product.

[00:52:15] Scott: Again like you said, if you go for more expensive products it’s going to be more capital or there’s more risk but there is less competition. Just something to chew on.

We got to wrap up here soon because I want to get rocking and rolling. I wanted to talk a little bit about two things; the 1K Fast Track, I want to talk about that. I also want to talk about this Kindle Book. For one of our brands that we just started with a partner it’s going to be a full-fledged brand and they’re doing a lot of the upfront work. We’re just working behind the scenes.

One of the strategies was creating a Kindle book and I’ve got a little bit of a background in the Kindle book market. I just wanted to say the power of building an email list is a perfect example here because we built an email list running a contest as we talk about in the workshop that we recently did, theamazingseller.com/buildlist.

We taught this in Arizona, exact same strategy. We build a list of… What was it Chris, just over 6,000 in 30 days? About 6,000-ish and then what we did is we had a book written, just like we do on Amazon, we let our list know that we are going to be giving away, in this case we were going to be giving a free giveaway because it’s a Kindle book. It’s a digital product.

We gave that out. We ended up getting 2,000 downloads in a matter of two days. We spiked up I think almost in the top 100 for all of free Kindle books and now we’re selling it between $15 to $17 a day. Just wanted to let you guys know the power of an email list. That wouldn’t have been possible if we didn’t have that email list.

Now with that list we’re also able to communicate with them but then also let them know about future products and get feedback on the future products that we’re going to be launching. We have about two or three of those in production or in the pre-production stage right now.

If you guys have a product that could support a Kindle book or a Kindle book could support your market definitely worth looking into. I know I’m going to get the question where do you get that in. If you know someone that has expertise on that you can have them do it or you can go to a place like iWriter.com. You can also go to Upwork. Is there any ones that I’m missing Chris that you can go and get something outsourced? Onlinejobs dot… What is it?

[00:54:36] Chris: dot ph

[00:54:38] Dom: That’s more of bringing someone onboard than a freelancer site. I would say Upwork, Elance or iWriter.com is usually a pretty solid place to go and I think it’s a pretty…

[00:54:47] Scott: It’s a pretty simple process.

[00:54:49] Chris: Because we had somebody that could write it and they’re part of the team it costs us nothing to do. You can write it yourself if it’s a more generic thing. If you’re selling scientific… A Bunsen burner, maybe you don’t want to write a book about that but if you have something that can lead itself to that and it’s something that you have an understanding of and you can write a book in, it costs you nothing.

What we’re slowly starting to do is not only are we making money from that but we’re bring in new customers. Actually Scott I took a look, we offered capture inside of the E-book itself to put more people on email list and we’ve added a whole bunch of additional people. I want to say almost 200 people from that free capture already. 193 as of right now and only 20 of those people were already on the email list.

Between the people that we got despite the algorithm on the free side for Kindle we’ve capture another 170 email addresses while making money. We didn’t pay for them and we made money doing it. We’re recouping the cost of building that list but now as we launch any products in this space we can email that list and get an instant source of traffic, hundreds of people that are already ready to buy it. That’s what’s really powerful about building lists.

[00:56:11] Scott: If your market lends itself to it, it’s definitely worth the investment. Just wanted to throw that out there and let you guys have a little bit of an update of what we’ve been working on. I’m pretty excited about that. That was the Kindle book, the price test we talked about that, the images we talked about that, we did a Trump impersonation. We talked about scrapping keywords, we talked a little bit about pay-per-click. Is there anything I’m missing guys?

Is there anything else we want to talk about before we wrap this up or do you want to answer some questions live? Chris what do you want to do?

[00:56:39] Chris: I only have one question here.

[00:56:41] Scott: Facebook Live only one question right now that we haven’t answered, are you kidding? Someone wants to know… Wait a minute I’ve got something on Periscope. How much inventory to ship into FBA would you ship in? I think Chris you’re going to say my favorite word or words.

[00:57:00] Chris: It depends. Generally speaking if you’re placing a full order I would say if you are planning on selling 10 a day 500 to 1,000 is still a safe bet. If you’re not sure how much you’re going to sell then obviously send in less than that. I wouldn’t generally bother sending in anything less than 100 unless unless you placed a very small Alibaba test order or AliExpress test order for something like that.

The reason I suggest that is when we’ve tested products in the past we test them with a quantity of around 100 units. We’ve now gotten bit twice now where the product goes to five, six, seven sales a day right away like Dom said with no reviews, very little PPC. It’s a terrible thing but the problem is you stock out of inventory immediately.

If you can avoid that and you’re not just trying to test it send in more units and then you don’t have that same concern upfront because we decided to test three products so we ordered 100 of each. Two of them hit five sales you’re out of stock before you can get it in stock and then you lose momentum and then you have to start worrying about that kind of stuff. It’s a lot of added stress but not a whole lot of reason.

[00:58:04] Scott: Okay. The last thing I do want to talk about, almost forgot, I shouldn’t have forgotten is the 1K Fast Track. Dom, are you fired up or what?

[00:58:16] Dom: You can’t forget about that. I’m really fired up. I’m always fired up, you know that.

[00:58:19] Scott: I almost forget about that? We got some rock stars in there.

[00:58:21] Dom: The 1K Fast Track, for sure we can finish up with that. A lot of rock stars, a lot of hustlers.

[00:58:28] Scott: Let’s finish up with that. I’ll just tell everyone where we’re at with that right now. We’re wrapping up our six weeks with that group. We had an early… Basically an early adopter, 50 person beta group go through the training. We taught it live. We answered a ton of questions. We did hang out every single week and this was really for the beta group because we wanted to see what was going to resonate, what was going to work. If they could get results from Dom was sharing and what I was helping with and Chris was helping with.

We were pleasantly surprised. Our pre-challenge that we had them do generated over $3,500 in seven days which is crazy. Since then we’ve got a whole bunch of people that have t-shirts now because we have a 1K Fast Track t-shirt and when you hit $100 in revenue we send you a t-shirt. We got a whole bunch of them being sent out and we have a bunch of people that have already hit the 1K mark.

The goal of that class is really to hit 1K, that’s what it is. It’s to get you to 1K and really the big reason is to get you started. I got people in there right now that have said to me, Scott I’ve been a listener for 18 months, I want to private label but I’m too afraid or I’ve just been hemming and hawing, I didn’t know what way to go. I joined this to get going and raise a little bit of capital. This is what I needed to give me a little bit of kick in the butt.

Now they have another set of tools and strategies that they can create a revenue stream forever by going through this. We are going to be opening it back up really soon. Actually in about a week and a half we’ll be really opening it up to the internal list. We’ve about 1,000 people that are on in an internal list right now that want to be notified when we open. We’re only going to open it to 100 spots.

We initially had 50 for the beta group. Now I think we’re ready for 100 but we’re going to cap it off because we want to make sure that we can still support that number people in there and have the same level of support and all that stuff. If you guys are interested in that definitely head over and get on the early notification list of 1kfasttrack.com and you can sign up right there if you’re not already on that list.

[01:00:31] Scott: We will be notifying the early registration list first. We will be giving a slight discount for those people and then the price will slowly increase to the public price which will be, that will be available if there’s any spots left after we let the early notification list. I have a hunch that it probably will not be available because we literally let a list of only 500 people know about it and in six minutes we filled all 50 spots.

If you are interested in getting in on that program, it’s a six week program and the goal of that is to get you started, get you moving and teach you how to take product from a retail store and flip it for a profit. That’s really the nuts and bolts of it. Dom, why don’t you talk a little bit about how it’s been running that class?

[01:01:17] Dom: For me it’s been a phenomenon experience especially working with you guys and the class has been really productive. They’re responsive. It’s been pretty cool. It’s come up at private label classroom where you’ve built… People hold people accountable, the lows and highs, the congratulations and high fives and all that stuff. It’s good to have that community. Again, everyone could do it themselves.

We’re not saying you have to come but you get that elusiveness with us helping them and helping you maybe push through those little things that you get caught on which could be anything. Price points, not sure what to purchase, having trouble something in your area or maybe not knowing where to go to look for stuff. Just always thinking it’s just about Target and Walmart and nowhere else.

We’re talking about all that stuff inside. As we get going and then once you get through second and third floor we’re going to have this thing pretty pumped up. Even now we went through a lot of stages, we had a lot of feedback from our students who say I’d like this to be a part of the class and we’re going to implement that. We’ll structure it a little differently the way we communicate with some of the product information but overall it’s been amazing. It’s a great experience for me.

I’ve coached and taught people for several years now but not basic step where it’s one on 50 or three with 50 type of thing. When we’re in the classroom we’re on Facebook group all the time and just to have an alumni. These people know what to teach the next group and then the next group will be able to teach and same thing will happen. A year from now we’ll have 1,000 people in there helping everybody else. That’s what I’m looking forward to for future and hopefully…

[01:03:01] Scott: I think it’s really just rewarding to look back and now see that people that started this were at zero and now there’s people that are posting screenshots almost daily of their sales numbers. It’s pretty awesome. A lot of people they’re just like I just want to make my first dollar or my first $100 or my $1,000 and then it proves that this model works and also you generate some revenue. That’s what I really love about this. It’s constantly being updated as far as people posting screenshots.

The other thing I want to let people know and the other thing that we’re doing on a regular basis is they’re posting screenshots for products that they’re finding and then Dom and myself and Chris are giving our feedback. We actually have done that five weeks in a row where we’ll take 10, 12 different products that they’ve submitted and then we’ll give critiques on it and say yes I’d buy these or no I wouldn’t buy these.

Maybe use these as a filler product. It’s really how to build out your product line but like Dom said we learn through this process of what we want to highlight more. Also we want to add a few things to it to make it even more powerful for them to get results even faster if that’s even possible. I think it’s awesome in our pre-launch we had people generate over $3,500 in seven days which is just unbelievable.

I’m just really pumped up about the differences that we’re making and that people just so happy and they’re moving now. We got them to the start line, we got them to actually start and now they’re in motion. Now we just got to continually keep them moving and that’s the goal here. Just want to throw that out there. Guys again that’s the 1kfasttrack.com, early notification list, jump on that. Once we open it will be open for a short time until we actually fill those 100 spots which I’m believing that it’ll probably be within the first day or two.

Then from there we’ll be closing it down again for the next probably eight weeks. If you want in definitely jump over on that list. We’d love to have you and if you have any questions let us know that as well. Anything else you want to wrap up with Chris before we get off today?

[01:05:11] Chris: Yeah. One thing really quick, if you guys are in 1K Fast Track and I see at least three of you on Facebook Live get your screenshots ready because we have the final numbers thing going down tonight. Sayeed said I’ve hit $2,400 already. Five weeks in and he’s made $2,400 which is absolutely crazy.

I know for a fact he’s got a ton of inventory that hasn’t sold yet that he still has and he’s going to be making some money from as well as that stuff starts to sell.

[01:05:38] Scott: That’s a great point though Chris. Let’s end on that though too. The cool thing is we’ve got people that in the first five to six weeks they have 25 plus products in stock that they have in their inventory. They might have already generated $300 back of their investment but they still have product that’s in there and that will be sold.

That’s the cool thing about it. You’re building out that product catalogue of your own, your own inventory catalogue and you still have… It’s great because people are like I already generated $500 but I still have $2,000 worth of inventory that will sell for that much. I don’t have that much invested. Maybe I have $500 that’s going to turn into $1,500. It’s pretty awesome.

[01:06:21] Dom: They’ll need it because hopefully they’ll be thanking us in November, December because they source now. This group that started is actually a perfect time to start because once they get going… This group and the next group for sure will have enough product in there by November that they’re going to start selling so they’ve got to keep going. Someone who’s out there listening just keep buying more product.

We’re getting into spring now and people are going to start buying more stuff for the summer time. By the time August, September comes around we’re going to be gearing up again for fourth quarter so absolutely. The more product you can find now you’re going to send in.

[01:06:57] Scott: Cool. Anything else Chris?

[01:06:59] Chris: I think that about wraps it up.

[01:07:00] Scott: Facebook Live share this up, emojis, whatever else you do there on Facebook do it. Periscope share this. Tap it up like Papa V would say. We’ll be seeing you guys soon. Podcast has been updated with three new episodes this week. Go check those out. If you guys have any other questions or anything let us know and we’ll see you guys next week at some point in time.

We’ll keep you guys updated on all of the things that are happening inside of Amazon, ecommerce and with the things that we’ve got working as well. Chris I think that’s it. Dom I want to thank you again for doing the Trump impersonation. It was fantastic. It was awesome. We do have our last 1K Fast Track tomorrow morning, our last hang out for this group. That’s going to be fun. That’s going to be excited. I can’t wait to hang out with everyone there. That’s it guys, that’s going to pretty much wrap it up.

That’s going to pretty much wrap up that episode. Like I said, that was a live broadcast with myself, Chris Shaffer, Dom Sugar. You can tell Dom is just a funny guy. He always makes me laugh. It’s always cool to hang out with him. He told me too that a lot of people in his warehouse listen to these when we broadcast them.

If you guys are listening to this in Dom’s warehouse right now you guys rock. I just wanted to give you guys a little shout out. I’m sure you guys are all having your hands in the air going, “Yah wooo all right, cool.” Dom would say sometimes he would broadcast and everyone would hear Dom’s name and they’d start cheering and stuff. It’s pretty funny.

I just wanted to give you guys a little shout out in supporting Dom and all that he’s doing not even just in business but in Dom taking it serious now and really starting to get his health in check which is pretty awesome.

[01:08:52] Scott: I can’t wait to post some updates on that because there’re some things that we’ve been working on behind the scenes there and I’m really excited about that.

That’s pretty much going to wrap it up. Like I said, all the show notes, the transcripts can be found to this episode at theamazingseller.com/338 and you can grab everything over there, the show notes, the transcripts, all that fun stuff. Just want to say remember, I’m here for you and I believe in you and I am rooting for you but you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.

[END]

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