That’s right, it’s time for another round of Ask Scott on this Friday edition of The Amazing Seller! Are you fired up and ready to go? You know that Scott is ready to jump in and deliver some helpful insights and lessons on how to help you go further in growing your ecommerce business. On this episode, you’ll hear Scott walk through the value of good customer service, how to leverage social media connections, why you need a freight forwarder, how to use Clickfunnels, and so much more! This is an episode where you will want to have pen and paper nearby, don’t miss it!
The Value of Good Customer Service
Don’t you hate it when you experience poor customer service? In fact, you can probably think of a time or two where you had a terrible customer service experience. What about all the good ones you’ve had? Those seem to stick out less, right? Just because you are an ecommerce seller, don’t think that you don’t have to worry about providing quality customer service. On this episode of The Amazing Seller, Scott walks through a recent customer service experience he had that reminded him the value of good customer service. Make sure to catch this episode to hear Scott expand on this topic and much more!
Leveraging Social Media Connections
Have you ever lost an hour (or more!) clicking through videos on YouTube? Sure, most people have done that before. Did you notice that some videos are put together by a specific channel or personality? What if you could connect with that individual to highlight your product or brand? On this episode of The Amazing Seller, you’ll hear from Scott as he describes how sellers like you can leverage existing connections you have on Social Media and establish new ones! If you are ready to take your sales and business growth to the next level with Social Media engagement, make sure to listen to this episode!
Why You Need a Freight Forwarder
If you are an ecommerce seller, you are a driven and focused individual. One of the worst things that can happen to someone who is focused and driven is to have mundane details and tasks slow them down. Don’t let that happen to you! Make sure you know about all the tools and resources available to ecommerce sellers to make their lives easier. On this episode of The Amazing Seller, Scott shares why he is convinced that sellers like you should use a freight forwarder to free up your precious time and energy to pour back into growing your business and increasing product sales. If you are still trying to decide if using a freight forwarder is right for you, don’t miss this episode!
The best way to use Clickfunnels
Have you started using Clickfunnels as a part of your strategy to build your ecommerce business? Are you still unsure what they are or what role they can play in helping you grow your brand? On this episode of The Amazing Seller, Scott shares what Clickfunnels do, how to use them, and why they can make all the difference with how you engage your customers. Take the time to sit down and think through your approach so you don’t get caught guessing when your business growth hits a plateau. This info on how to utilize Clickfunnels could be the tool that helps set you apart from the competition. To learn more on this topic, make sure to catch this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [1:20] Thought of the week: Customer Service is KEY!
- [5:00] Question #1: How do I integrate my brand with a YouTube channel?
- [15:00] Question #2: Would you recommend a freight forwarder?
- [20:30] Question #3: Can I use one Click Funnels account for all my brands?
TRANSCRIPT TAS 373
TAS 373: Ask Scott Session #115 – Partnering with Youtubers – Using Freight Forwarders – Creating Clickfunnels Accounts for Multiple Brands
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 373 and session number 115 of Ask Scott. This is where I…
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…answer your questions here on the podcast and I do it every single Friday and if you guys are brand new listeners I want to welcome to your first Ask Scott session maybe. There is 115 of them after today that I’ve done and that’s 115 weeks which is pretty crazy that I’ve been doing it that long. You guys that are long time listeners you guys know this is one of the highlights of my week.
I love listening to your questions and doing my best to give you some feedback, some advice as if we were in that coffee shop together and just talking business. I want to remind you guys if you have any questions that you want me to feature here on an Ask Scott session just head over to theamazingseller.com/ask and you can do that. You can ask a question there, all I ask of you is to include your first name, where you are tuning in from maybe and just a brief question and I’ll do my best to air it on an upcoming Ask Scott session.
Now as you guys know I always love to give you guys my thoughts of the week or kind of what’s on my mind, what’s happening in Scott’s mind this week. This week is all about customer service and I’ve said this in the past and I’m going to say it again, customer service is huge, very, very huge. It’s big, massive, I don’t think businesses realize how important customer service is and I realize this just from going through my local Dunkin Donuts or Starbucks or maybe a restaurant and having a waiter or waitress come up and greet us or maybe the greeter at the front. I said to my wife the other night, I was like, “If I was to go back in time and if I could have done something for a year it would have been to go into restaurants under cover and really grade them on how well their customer service is and if they have the right people at the right spot in the business.”
[00:02:09] Scott: Because there are some people just they aren’t greeters. They are not the ones that should be greeting your customers. It’s something that seems so simple but people don’t realize the power in that. We had a waitress the other night who came up to us, didn’t smile, barely acknowledged… And we were very polite, we were like, “Thank you. Could we have that please? Hey ma’am.” We tried to be extra friendly because that’s the type of people we are and from there you usually get that kind of feedback and this was stone-faced like nothing, no emotion, no nothing. It kind of grinded my gears because I’m sitting there and I’m listening to what she is doing and I’m thinking to myself, “She’s really working for a tip.”
We all know waitresses and waiters they don’t get paid like the regular wage they get tips and I’m a pretty good tipper. I’m always 20% or more, that’s just the way I roll. I like to reward the people that treat me well and I know that they are working hard and it just comes back to that. Anyway, I’m not going to go on a huge rant here but I could but I won’t here today because I want to make sure that we can get into these questions. But understand that the smallest little things sometimes can make a huge difference even when it comes to your Amazon customers or your ecommerce business and those customers.
By the way that you communicate with them, follow up with them and actually care makes a huge difference and I think the subtle things like you putting in your email that you are a small local business maybe or a family-owned business, if you are of course, don’t make things up, but those little subtle things make a huge difference. I’ve had so many people that email me back and go, “Scott,” or Lisa or whoever is emailing through our company, it’s like, “Wow I can’t believe that you actually responded to my email and it’s not just an automated thing.”
[00:04:00] Scott: It goes so far when you do that and then people want to help you. So this week, customer service, just think about customer service and also I want you to do me a favor. I want you to go to a restaurant if you go to a restaurant or maybe you go to get coffee or whatever and grade those people in your own mind. How well did they do? Would you give them an A plus, would you give them an F? I would have gave this lady, gosh I would have gave her below an F. It was terrible, I was really, really upset to be honest with you just because it’s so simple and so many people don’t get it. Even the manager should have known this.
Anyway let’s go ahead and jump in here. I want to remind you guys the show notes can be found at theamazingseller.com/373; show notes, transcripts, all the links will be there for you guys. Alright so let’s go ahead, let’s get rocking and rolling here. What do you say? Let’s go ahead and listen to today’s first question and I’ll give you my answer.
[00:05:01] Jay: Hello Scott, my name is Jay. I hope you are doing well. I really appreciate all of your content, really helpful and useful. I have a quick question here about selling a private label product from YouTube. I have a friend of mine with a YouTube Channel, he has a lot of subscribers, 500,000 subscribers and a lot of views. He has 50 million views on one of his videos and a lot of views on the others. The channel is growing really well. Basically what he does is putting best boosted songs on his videos just a song like a mix of songs with the bass boosted and he puts a picture on it. That’s all he does. It has a big fan base now, it has been working really well for him so we came with this idea of selling a private label product and we have ideas of some products he want to sell.
I’ve listened to some of your podcasts, I have an idea of how to create this product but basically what we want to know is how do we go from now? Should we just place the product with a link to Amazon at the YouTube page or maybe create a Facebook page and an Instagram page? We have an idea, we want to do all of this but basically what we want is just some tips on how to go from here. How do we make this working really well? We are really motivated and we think we have a chance of potential here with this YouTube page. We want to get some money growing in this page. He has been really interested in this idea and I told him about Amazon FBA and the potential he has with all of this fan base he got. That’s it, thank you Scott I hope you get back to me soon with this, have a great day and take care. Bye, bye.
[00:06:52] Scott: Hey Jay thank you so much for the question and I love what’s happening here for you and I love the way that you guys are thinking. Now what we are talking about here is you having an influencer already created, someone that has this reach and they are not really utilizing that. This goes for anybody out there right now, you may be a listener, you may have been in this business for a long time. Maybe you are a blogger, maybe you are a podcaster, maybe you are just someone that’s a content creator and you have some type of audience. If you are not leveraging that audience or that reach, shame on you, you should be doing that. Now in this case you’ve aligned yourself with someone, they are not really aware of what you can do, you are and that’s a great partnership.
And we’ve talked about partnerships before and when they work and when they don’t work. In this case it sounds like this could work for both of you because you have the knowledge and all of the skills to actually do the Amazon FBA thing and even your own ecommerce stuff and probably build out your own sales funnel and all that stuff, that’s you. His thing or her thing is, whatever I didn’t catch if it is he or she it doesn’t matter, the person that’s the influencer all their job is is to really just keep being the influencer, keep building up the audience and the goodwill and the relationship and all of that stuff and then it’s pretty much going to be easy for you to go out there and either ask what they want or just put certain offers out there in front of them and see what they respond better to.
And a great way that you guys could do this and really test products before you actually create your own product is just sign up for Amazon’s Associate Program, become an affiliate in a sense, you’ll make 4% to 6%. I don’t even know if they do 8% anymore. 4% to 6% let’s say and let’s say that you just review a product of some kind that you are thinking about that you think you might be able to private label down the line and then you see what the response is.
[00:08:58] Scott: You see what people say, what they like, what they don’t like or you just see the sales numbers and you are like, “Oh cool, we sold a hundred of these just by doing a little YouTube Live or Facebook Live,” whatever you are doing and we’ve seen the response and we are like, “Holy cow we only made 4% or 6% okay that’s fine but what if that was our own product? Man, we could 30%, 40%, 50%,” or even more depending on your margins. That’s a way to test products very quickly. You guys hear that I just snapped my fingers like really quickly, you can literally do that like today depending on what market you are going to go into.
I don’t know what kind of influencer they are and what kind of market you are in but whatever that is that’s what you want to start building products around so this way here you can start to test. You might also even want to do a video or have them do a video asking questions and getting feedback on like, “Hey I know you guys like cooking like I do. What’s the one thing in your kitchen you wish you had that was better than what you have right now?” Or, “How many of you are frustrated with your blender because it doesn’t blend that well?” Or, “You don’t have the right tools to…” I don’t know I’m making stuff up here. You get what I’m saying right?
You put the stuff out there and then you say, “How would you make this better? Would you prefer it to be this, this or this,” and then get feedback from that. There’s a whole bunch of stuff that you can do. The first thing that I thought of though, the very first thing that I’ve thought of and again if we are sitting down having this cup of coffee which ironically right now I am having that cup of coffee so cheers, but what I would say is the first thing I would do is also probably figure out what I can offer them in exchange for their email address. I would start building a list, an email list in that particular market.
[00:10:55] Scott: So again we go down to the fishing example and it's funny I had a listener, actually one of our students and a friend now he said he goes, “Hey Scott, I know you use this fishing analogy a lot of times with the bass fishing and stuff and I just want to let you know, I don’t know if you are faking that you don’t really know or you do know but I just want to let you know that we don’t use lures or leaders in bass fishing.” Honestly guys I wasn’t making that up, I have no idea. I fish a little bit but I’m not at all a hardcore fisherman so that’s my bad but I never said I was a pro fisherman actually but anyway the cat’s out of the bag. I am not so that was legit. I had no idea what you use for bass fishing other than I would put a spin around or something I don’t know.
Let’s go back to what we were initially talking about so let’s say that you had an audience and your YouTube channel was all around fishing and then you haven’t done anything with this. Well then you can do like ‘five tips to catch more fish this weekend’ or ‘five tips to catch more bass this weekend’ or whatever it is and then you can give that away as a PDF very easy to create or maybe even if it’s a video series because now that you are doing video on YouTube maybe you create five videos that you don’t post on YouTube or you keep them private and then you give people links to those as people opt in and join your email list.
I would be doing both of those, I would be doing the email capture right away and I would be doing offers with affiliate offers through Amazon to start to test products before I would even launch the product. That’d be a way for you to really test things and start building a list in that market so hopefully that helped you. Also, anyone else that’s listening if you are not understanding the power of finding someone or yourself… This could be yourself.
[00:12:54] Scott: I always tell people look at what you are good at and maybe you can be that influencer. Maybe you are okay with being on camera, maybe you are already teaching something but you are not teaching it online. I’ve got a friend of mine who teaches at a local college for electricians. If he wanted to, which I’ve told him this but he’s not motivated enough to want to do it I guess or just doesn’t care I say, “You could be teaching that online and then having people from all over the world do that not just thirty people that sign up for the fall semester.” But anyway, if you have that kind of ability or you think you know someone that does that could be a great partnership and I think that is the direction we all should be moving, moving forward.
I just had someone on actually episode 372 the episode before this The Landscaper that started out with nothing really, tested a bunch of products, failed a bunch of times and then said, “I’m going to go all in,” and then he found a few products that are doing really well. One of these things that he really seen work was going out finding a YouTuber and then having that YouTuber use the product and then from there the sales just started coming in, the traffic started coming in and now he’s going to go out and reach twenty five more influencers or people in his space. But that influencer could be you or someone you know if you have that connection so really, really powerful stuff here, definitely stuff we are going to be focusing on.
I’m going to be doing more around that myself personally we already got some things that we are working on behind the scenes a little bit in this new brand because we are really going to be able to test all of this influencer, face to a brand type stuff in this new brand. So I’m really excited about that. Anyway, let’s wrap this up. You are definitely sitting on a great opportunity, I want you to report back to me, email me email@example.com, I want to hear what you do, how it works and I just want you to keep me posted on that and anyone else for that matter.
If you have anything like this that you are doing currently share it with me. I’d love to hear more about it and I’d also possibly like to let other people, the podcast listeners, you guys to know more about it as well because I think this is powerful, powerful stuff. Alright so let’s go ahead and move on now, let’s go ahead and listen to today’s second question and I’ll give you my answer. Let’s do this.
[00:15:09] Brian: Hey Scott I am new to the FBA world here. I’m just going through the research phase of it all. First off I would like to say great podcast. I came across your page here and it’s exactly what I needed to push me over the edge to continue with an FBA business. Just a quick question, you’ve probably answered it in one of your many podcasts but would you recommend a freight forwarder, ordering right from Alibaba to a freight forwarder and then they send it to Amazon. As far as I know that’s how it works. Would you recommend that and if so do you have any opinions or any thoughts about a freight forwarder? That will be it yeah thanks.
[00:16:06] Scott: Hey Brian thank you so much for the question and I got your name from the email but please guys leave your first name. I’ve said this before time and time again please just do that for me; your name and maybe where you are tuning in from. That would be awesome. Alright so this is going to be a quick one, you guys have heard me talk about this before but anyone that is new or maybe even just thinking about this right now like do I really need a freight forwarder or do I want to handle all that logistical stuff myself? Get a freight forwarder. I know just from a lot of people that I’ve worked with and also people in a partnership that I have right now freight forwarding is definitely going to be money well spent.
They are going to handle everything from the time it gets picked up from the factory to the time it lands in Amazon they are going to handle all that stuff. You don’t have to worry about it. Now you would probably be asking, “Well who do you recommend?” It’s a great question and recently I had the owner from FlexPort on and went through the entire, how that whole brand got started but also all of the ins and outs of freight forwarding and they were just a great, great company. Actually Michael reached out to me from the company and that’s how I initially got in contact with FlexPort and great guy too. I met him out in seller so they are a good company.
That’s the other thing I really want to highlight here, they are a good, good company. For a little while there they weren’t even accepting new customers because they had such an influx of new customers that they wanted to get thing built out before they oversold their services. I really respected them for that. But now they are currently accepting new customers. I would recommend FlexPort that’s where I would go for freight forwarding. It’s pretty much a done for you service where they also let you see exactly where it is in transit inside of their portal.
[00:18:09] Scott: I would definitely say FlexPort. We do have special setup with those guys and you can head over to theamazingseller.com/flex and you can go ahead and take advantage of that and learn about their services there. Yes I am affiliated with them, I do get a small commission from them if you do go through them, no cost to you of course that will buy me a cup of coffee as you guys have heard me say before. But again whether you use my link or not, great service I highly recommend them, they are good people. I would say definitely, definitely use a freight forwarder and FlexPort would be the one that I would choose. That’s my recommendation for that and really not much more to say than if you are going to be using sea definitely use a freight forwarder.
If you are going to use air I would say you could just reach out to DHL, UPS and they can handle all of that for you. That’s what I’ve done, it's worked really well for me DHL, I mean knock on wood here, I’m going to knock on wood, they’ve been really, really good and it’s been pretty much seamless. DHL air is what I’ve always used, I would recommend doing that. The one thing I would definitely make sure though is make sure that the company that you are contacting your manufacturer, make sure that they are cool with you having DHL do it for them or for you and also maybe ask if you can use their DHL account because a lot of times you get better rates if you go through their DHL account. A little side tip there for you.
I know that FlexPort will do air as well but I would say air you can probably do on your own, it’s pretty easy but anything by sea definitely, definitely freight forwarder. That’s what I got to say on that. So definitely go check out that resource if you are interested. It’s all linked up on the resources page too if you guys want to check out any of the tools or any of the services that I have either been in contact with or used myself they are all on the resources page so theamazingseller.com/resources.
Let’s go ahead and listen to one more question for today, I’ll give you my answer, we’ll wrap this up and you guys can get rocking and rolling into your weekend or into your week depending on when you are listening to this and we can get out there and start taking action. What do you say? Let’s do this.
[00:20:34] Josh: Hi Scott my name is Josh. I had a question in regards to click funnels. I do have multiple brands and websites. So if I use click funnels would I be able to use one click funnels account for all my brands and all my websites or do I need to get multiple Click Funnels accounts, one for each websites? Is there a limit to how many you can have on each account? Was just trying to figure that from a cost perspective for myself because looking at that for a website I would love to hear from you. As mentioned it’s Josh from New Jersey. Thanks Scott.
[00:21:08] Scott: Hey Josh thank you so much for the question and anyone that’s listening is like, “What the heck is Click Funnels?” Click funnels is basically a tool that allows you to build sales funnels which is basically pages like a website in a sense but it allows you to connect these pages together. For example if you were going to set up a little sales funnel that could maybe capture someone’s email and then after that it sends them to a thank you page and then maybe give them a 25% off discount or something like that. That would be like a little mini baby funnel.
You can have some that are more elaborate once you start doing ecommerce you’ll probably want to do so that would be like opt in to get a discount then they opt in to get a discount. On the thank you page you have another offer and then if they don’t accept that offer you can do what we call down sell or you can actually do if they actually take the first offer you can do an up sale. There is a lot of things that you can do by all of these pages that you can create with inside of Click Funnels so I just wanted to give a little recap on that.
We’ve actually created some resources using Click Funnels because we actually use them ourselves so we have some resources, actually some pre-built funnels for you guys if you decide to use Click Funnels and you can find that by heading over to theamazingseller.com/funnels. That will take you there I believe there is a trial period you can check that out and then just email us firstname.lastname@example.org and we’ll go ahead and make sure you get hooked up with those.
But anyway, to answer the question about multiple brands with one account is it possible? Yes. Do I advise it? Not really and the reason is because it will just get a little bit messy so I would like to separate those. For a basic account we are talking 97 bucks a month as of right now so for a business that’s all you need so it’s $97. If you are going to use their email auto-responder system they have a thing called actionetics like all of this other stuff which you don’t necessarily need when you are starting.
[00:23:10] Scott: You can connect them with Aweber or MailChimp or convert kit or any of those other ones but the basic is 97 bucks and that will get you a lot for that and really if you have multiple brands I would advise like doing multiple accounts for those. That is just how I like it. I like to keep things separate. Again it’s like same thing with the business expense it’s like 97 bucks for this brand and 97 bucks for this brand. It keeps thing clean but that doesn’t mean you can’t do it.
You can totally do it, you can create your own domain name in GoDaddy and you can have that redirected to your pages. It’s just then your pages will have to be either masked or… I don’t even know how to do this. Chris Schaffer is the brains behind this but then you can actually it redirect over to the one domain so it looks as though everything is on that domain you are not seeing the whole long ugly click that click funnels will give you.
That’s all possible but I don’t like doing that. I don’t currently do that, I do multiple Click Funnels accounts and that’s what we have. I think right now we have four so I recommend breaking that up. That’s was just my personal take but again you can do multiple brands into one Click Funnels account. To me it just gets a little bit messier. So I would keep them separate.
Hopefully that answered your question and again if you guys are totally lost on this whole funnel thing and how to build your email list we’ve done a full workshop, totally free that you can check out by heading over to theamazingseller.com/buildlist. At this time I don’t even believe there is an email opting to get access to that I think it’s just a replay that is up there, at least at the time that I’m recording this it is and it will probably will be. So you can just go there, watch it, totally free. Go check it out and you’ll see exactly how we’ve build a launch list using kind of what you can do in Click Funnels too but you can also use give away boost which is a plugin that we created.
[00:25:13] Scott: But the concept is and really the perks is really you need a landing page for the front end of it, you need a thank you page and then you need to connect that to an auto-responder. I know guys that if that’s sounds all like foreign you need to go watch that workshop because it’ll clear it all up, you’ll start to understand the language, you’ll also understand the components. Whether you purchase Click Funnels or give away boost or any of these other tools you don’t have to to understand how it works. To understand how it works is really what I want you to get here because once you understand that you build this and then you can keep driving traffic through it and then you can start to test and tweak the sales funnel itself.
And I just love this stuff, I just love talking about the whole process and how we can build something and then just start to find traffic that’s related and that’s targeted and then start driving them into a funnel that educates them but also gives them offers and all of that fun stuff. Anyway go check that out theamazingseller.com/buildlist and like I said all the resources that I talk about are going to be on the show notes page. They are also on the resources page which is theamazingseller.com/resources and everything will be there.
And then just the last thing a little reminder here is we have the show notes at theamazingseller.com/373 and everything will be linked up there for you and one last little reminder, depending on when you are listening to this, if you are listening to this the day that it is aired or even a week after that, we are doing a North Carolina meet up, unofficial meet up meaning there is nothing really planned other than we are going to get together for I don’t know, four hours, hang out, have some coffee, meet each other, talk a little shop and just hang out. We are going to do that in North Carolina. If you want more information about that it’s actually June 23rd and that’s going to be at four o’clock pm eastern because we are in North Carolina and it’s going to be in a local coffee shop here.
[00:27:10] Scott: If you want to attend that, totally free to attend by the way, and then you are in the area just head over to theamazingseller.com/NC and that will direct you to the events page that we posted up on Facebook and we’ve already let the coffee shop know that we are going to be having some people coming in and we are just going to be hanging out, having some coffee and meeting up other fellow TASers and having a blast so would love to have you there. Guys that’s it, that’s going to wrap up this episode of Ask Scott.
As always remember I’m here for you, I believe in you and I am rooting for you but you have to, you have to… Come on say it with me, say it loud, say it proud, say it with some energy today do it for me, “Take Action!” Have an awesome amazing day and I’ll see you right back here on the next episode.
LINKS MENTIONED IN THIS EPISODE
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