Can you believe it? 400 episodes!!! What an amazing journey so far with Scott and the awesome TAS crew. To celebrate such a special and important milestone, Scott has a very fun and unique episode in store. On this episode of The Amazing Seller, you’ll hear Scott share nine takeaways from his journey in business and podcasting so far. He also goes over why you should check out a specific selection from his 400 episodes that will help equip you with the tools and motivation you need to continue striving for success. Make sure you sit down and take the time to enjoy this special episode!
What is holding you back from getting started today? Seriously!? Is it fear that holds you back? Too much risk involved? Do you need more research and more tools? What is that one thing that continues to hold you back? What if you decided right here, today to let it go? Imagine what that would do for you! On this episode of The Amazing Seller, Scott explains how the simple but profound truth of just getting started can make a HUGE difference in your life. Don’t let another day go by – today is a perfect day to just start. Hear more from Scott on this topic by listening to this episode!
Do you have realistic expectations when it comes to your journey of success? Are your expectations measured and grounded in reality? Don’t let them get away from you! One of the biggest causes of failure in business is unmet expectations. Don’t buy the lie that you can get rich quick – it’s going to be a long road and it can be very difficult. Be prepared to put in the work and you will have the right outlook. On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about how having the right expectations has allowed him to weather the difficult times and really appreciate the good times. Learn more from Scott’s story on this episode!
Know When To Move On
Do have a solid idea of what level of success you need a product to display for you to continue to invest in it? How do you know that a product has run it course and it’s time to cut your losses? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why this line in the sand is an important one to know if you want to succeed. Don’t let pride or stubbornness win the day, have a plan in place before you launch a product. It can be so easy to keep pouring time and resources into a lost cause. Learn more from Scott on this topic by listening to this helpful episode!
Resources that Can Help You Succeed
Wow, 400 episodes is a lot! Especially if you are new to the TAS community. How will you know which episodes you need to get to ASAP? One easy way is to connect with the TAS community on Facebook and ask other people there what they advise. Another option is to listen to this episode of The Amazing Seller where Scott runs down a list of a handful of select episodes he recommends for you to check out. Don’t miss out on some great insights and lessons in this episode and in the ones that Scott lists – it could be the one thing you need to take you to that next level of success you’ve been looking for!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [1:20] 9 Takeaways of what it takes to be successful.
- [7:00] #1 Just Start!
- [9:30] #2 You’ve got to have realistic expectations!
- [12:00] #3 Just in time learning.
- [15:00] #4 You’ve got to launch a product.
- [17:00] #5 No Excuses!
- [19:30] #6 Know when to move on!
- [22:00] #7 Launch more niche products.
- [24:00] #8 Build an open brand.
- [28:00] #9 Build an email list and a social following.
- [32:00] Key TAS episodes you should check out…
- [42:30] Clips from TAS followers like you!
TRANSCRIPT TAS 400
TAS 400: 9 Takeaways of What it Takes to Be Successful (Lessons Learned from 400 Episodes + Listener Contest)
[00:00:01] Hey, hey, hey what’s up welcome back everyone to another episode of The Amazing Seller Podcast. Today I am so excited, beyond excited for my dad because he is celebrating…
[read more=”Read full transcript…” less=”Read less”]
…his 400th episode so here he is the host of The Amazing Seller Podcast Scott Voelker. Enjoy the show.
[00:00:24] Scott: Perfect, perfect, not bad, right guys? Not bad. So that was my nine year old helping me out with this awesome celebration of episode 400 and I am just blown away that we have reached 400 episodes and there has been a lot that I’ve learned through interviews and just building the business and just being in the trenches still and just learning every single day. And I’ve learned a ton from the TAS audience and that is you and I just want to say again thank you, thank you, thank you for allowing me to continue to broadcast, to continue to reach more people.
What I want to do in today’s episode really is I want to give you some takeaways and actually I’ve outlined these so I have a little bit of a bullet point list but this is going to be an episode where I’m going to take you through those nine, there is actually nine of them and I’m also going to highlight some of the past episodes that I think are a must listen. And there is more than I can list here but I picked the ones that were the best in my mind right now for a lot of different areas of business whether you are just getting started, whether you are launching, whether you are looking at new launch strategies, whether you are looking at family and business balance.
I’ve done so much in these past couple of years that now with these 400 episodes I get to look back and see exactly what I feel like is the most beneficial for all of us moving forward because the one thing I’ve learned in business and in life is really mindset and it’s huge.
[00:02:09] Scott: And I’m not going to go all into mindset today but I do think it’s a huge, huge part of being successful but what I want to really do today is give you a little bit of my takeaways and I’ve got nine of them for you and I’m calling these ‘nine takeaways of what it takes to be successful.’ And these are all the lessons that I’ve learned from doing four hundred episodes now. And also I don’t usually go out there and talk about my downloads and all of that stuff for the past podcasts and all of that but it’s funny I was talking to Chris Shaffer the other day and he was like, “Why, why aren’t you letting people know?”
And I’m like, “I don’t know I don’t want to seem like I’m bragging or I don’t want to just throw numbers out there. I’m not that type of person,” but it does also show you the impact that we are making. So I’m going to throw that number out there because I do have a goal also in mind.
I didn’t know what was good when starting a podcast so I didn’t really understand like what were good numbers. I just wanted to go out there and reach people and whether I’m reaching one person or thousands of people I’m still going to come here and give you everything I have. But when I was looking at these numbers it did make me think for a second and I was like wow, we are reaching a lot of people and after four hundred episodes people are still tuning in so that’s a good sign. I’m proud to announce that we have just crossed the eight million download mark and for a podcast that isn’t even fully three years old yet and actually by the time this is three years it will be February of this year 2018 I’m looking to get to ten million downloads.
We are on pace to do that so maybe we’ll do more but that is my goal because I want to reach more people and I want you guys to help me reach more people so this is where I’m going to lean on you a little bit and say, “If you’ve received any type of value from this then I want you to share this with other people and maybe subscribe if you haven’t already subscribed.”
[00:04:01] Scott: Some of you just download it from the website and that’s fine but if you subscribe it also shows iTunes that we are a podcast worth listening and then other people find it so I just wanted to throw that out there. That would be awesome if you would do that or maybe leave a review, feedback or just email me that would be cool as well. The other thing I’m going to do here also as a way to celebrate is I’m going to give away two, that’s right, two thirty minutes coaching calls with me and I’m also going to get Chris Shaffer on. He doesn’t know this yet but I’m going to get him on with us and we are going to do two thirty-minute coaching calls for two people.
We will jump on and these are valued at least at $500 each so we are going to give two winners and all you have to do, and I’ve done this in the past and I’m going to do it again, is go to theamazingseller.com/story, theamazingseller.com/story and what I want you to do is I want you to do two things and this is all you have to do to be eligible and to be possibly awarded one of those prices is just go to that link, it’s going to go a Facebook post and from there all you are going to do is put in number one, how long you’ve been a podcast listener. That's it, just say, “I’ve been listening to the podcast for a year and a half now.” And then number two tell me one thing that you have taken away after listening to the podcast or since listening to the podcast.
Basically number one, how long have you been a listener and number two what has one thing done for you from listening to the podcast? You might want to whittle it down or if you want to elaborate you can elaborate then what we are going to do we are going to go through and we are going to award a winner. Now I’m going to give it a little bit of time because the podcast airs and then it takes time for people to go there and then also people on Facebook are going to see it so I’m going to give it a couple of weeks and then I will go ahead and I will announce the winner.
[00:06:04] Scott: Now if you are listening to this after the fact you can still go over there and put in your one and two because I want to still hear from you and I will be going over there and reading those and probably commenting on those. So definitely go over to theamazingseller.com/story, so theamazingseller.com/story and that’s it and I’m super excited to do this. So definitely go over and do that as soon as you can, not while you are driving of course but when you get a free minute make sure you do that for me. I’d really, really love to hear from you.
Alright so what I’m going to do here is I am going to start diving into these nine takeaways of what it takes to be successful after I’ve done 400 episodes with some amazing guests. Alright so let’s just dig in.
Number one, and this is a pretty simple one but a lot of people just don’t do it. Number one, everyone that I’ve interviewed that has had any type of success whether it's selling $100 worth of stuff or selling $100,000 worth of stuff they did one important thing, they just started. Just start, wherever you are you need to start, if you are looking to expand your business just start. Sometimes we start, we start to get some success and we don’t continue to start the next phase. Some people think, “Well Scott I started and I’m doing good.”
I’ve got a good friend of mine right now that is doing awesome with two products and he’s gotten comfortable selling 150 units a day. My suggestion to him is we have to just start the next phase which is more products or maybe expanding the brand. So number one, biggest sticking point for a lot of people is just starting. Since we’ve done out 1K Fast Track which if you guys are brand new you don’t know what that is it’s basically a retail arbitrage course where I have my good friend Dom Sugar who is a retail expert ninja if you will and we’ve taken classes through that where they can get started without having to worry about sourcing a product necessarily from China or another country where they can just go into their local store and do a little bit of retail arbitrage where they buy something low and they sell it high.
[00:08:27] Scott: But a lot of people start doing retail arbitrage so if you are stuck that's where you probably want to start right there but, and I’m actually going to get a t-shirt printed that just says #juststart because so many people don’t start. Same thing with exercise you have to just start. Same thing with dieting you have to just start. If you don’t you won’t start to see those results. Even with the results that you see they may not be exactly what you want but it’s going to give you a result that you have to then ask the question, what now or what next and then you are going to be able to go ahead and say, “This is what I have to do next.” So then you reevaluate but if you don’t start you can’t do that.
That’s a big one guys. So you might want to write that down #juststart. Write it down somewhere, post it up on your computer screen maybe put it in your car, maybe in the cabinet every morning when you go in there and you get a glass of water or something and you see it just start, just start! That’s a big one, everyone that I interviewed have started and they continue to just start at different phases of their business.
Number two, let’s get into number two. You need to have real expectations. I have people that say, “Scott, I want to start this business and I want to quit my job in three months.” That’s not a real expectation. That’s like getting rich quick type scheme thing out there that everyone is, not everyone, but there’s a lot of people out there scamming marketers out there doing that type of stuff, “Oh just follow this system and in 30 days money will be pouring to your bank account.” You’ve probably heard those commercials or those ads or even just people out there on social media talking about this stuff.
[00:10:00] Scott: It’s not there number one, that’s not just a real expectation. It’s not a real thing in my world and I don’t think it’s yours either. I think we all would hope for that, it’s almost like winning the lottery. You know your chances are really, really low but you are just hoping and hoping and praying. I don’t want to do that, I don’t want to be strategic about it. I want to know that if I look at the expectations that I’m thinking about because I created a plan that can get me there, and again another little tip that actually Rick Mulready that I just had on the podcast not that long ago, even in just the Facebook ad space or anything that you are doing you need to start with the end goal in mind or the target and then you need to reverse back to what it’s going to take to do that.
So with launching a product obviously we have to start with product research and then from there we have to go to sourcing and then from there we‘ve got to do a pre-launch then from there we’ve got to do a launch and then from there we’ve got to do promotions. And then we’ve got to do all of the things in between but we have to reverse it back. I always talk about getting to $100 a day in profit. Well, how do we do that? Well I created something called the ten by ten by one. Ten by ten by one is ten products a day that you sell at $10 profit each for one product is $100 a day. See how I reversed back what we actually need? I didn’t say I want to make $3,000 a month but that’s in reality what it is.
So real expectations is big, don’t think that you are going to be able to do something today and you are going to instantly get results tomorrow. You are setting yourself up to be disappointed. Have real expectations and that’s a big one. Now I’m not saying that you can’t have a little mini sprint goals, I’ve talked about that in the past too. Have these little 90-minutes goals where you are like, “I started from here and I got to here that’s success,” or for that section. That’s why retail arbitrage for us in our 1K Fast Track we have a five week little stretch goal or a little sprint goal, whatever you want to call it.
So what we do is we map it out and then in five weeks we say we want to be able to get to $1000 a month so it’s like we design this thing to actually follow through and get those results so real expectations, big one.
[00:12:11] Scott: Number three, just in time learning. I learned this from my good friend Pat Flynn who I had on the podcast which I was a huge fan of his, still am before I even got into podcasting. Again going back to my whole journey and everything it’s like when I was in the online space and pretty successful I mean not to pat myself on the back or anything but I was doing six figures a year profit creating a nice little income for my family and I through online marketing through our photography products and stuff.
But I was following Pat Flynn for the long time really just admiring what he was doing but then also modeling what he was doing but then also I can totally relate to him. Anyway that’s a little side note and I think a lot of you that are listening might be listeners because you relate to me and my story and that is I’m not this guy that’s been to college for six years and I’ve got all these degrees. That’s just not me and it doesn’t mean that you are a bad person if that is you but that’s just not me so I’m attracting those people but I was attracted to Pat because he was just down to earth family guy and he wanted to do things right by his audience.
He didn’t want to go out there and just make money because he could, he wanted to deliver value and serve people and actually on my desk right here, you can’t see it, but I have a sticker that I got from him and that’s his saying now ‘Serve First’ so I have that right on my desk, I see it every single day. I talked about the posted note, that’s there serving you every single day and that’s all I think about. The money will follow I know that. You guys know I have a resource page you can go there you can support me by purchasing one of those products if you are interested in those products but I’m representing those brands because I know those brands and that’s how you would support me but I don’t push you there.
[00:14:01] Scott: If you want to go there you can and you can buy me a cup of coffee but I’ve always put that out there. That’s Pat Flynn but anyway Pat Flynn mentioned ‘just in time’ learning back in the day. I heard him talk about that. He learned that from someone else and what that basically means is you want to learn what you need to learn right now. We can all get excited about the shiny objects. We can go, “Oh wow look at this new Pinterest thing or oh cool this new Instagram thing,” and don’t get me wrong. I've fall into this trap a lot myself. It’s like, “Cool I should be over here, oh I should be over there.”
There’s always different things but in reality when we get down to it we got to focus on the things that are going to move the needle right now. So if right now all you are stuck on and you are working on is picking a product, you need to stay there until you are ready to move on to the sourcing side then the sourcing things can start to be your main focus and then the pre-launch and building up a list and all that stuff. But right now if you are picking the product I don’t want you to start thinking about building a list yet. You are not there yet. Just in time learning, one chunk at a time, one bite at a time.
Number four, you need to actually launch a product. Now this could be retail arbitrage, this could be Ali Express model which by the way I just actually received an email from a kid actually a kid, I say kid because he’s about my son’s age maybe a little bit older and he did the Ali Express $500 challenge in a sense and he was pretty successful. Now he’s dealing with some hijackers and stuff so we worked through that but he validated it, it worked and now he’s going to be private labeling that product and ordering more. But again he started but, and I went back to number one just start, but he actually launched.
So getting started is, “Okay I’m going to do this what’s my first move,” but he actually did this and if you actually launch a product you are going to learn so much and if you understand that, even if that product isn’t a full out success it's maybe a basic, maybe it’s just a bum, maybe you’ve moved a runner over from first to second, I always use the baseball analogy and if you guys are not baseball fans then I’m sorry.
[00:16:16] Scott: But it basically just means that I sacrificed a product to learn. In baseball I sacrificed my bat to move a runner over from first to second and from second to third. It’s the same difference but if I actually launch a product I will learn, I am forced to learn. I am forced to learn. That doesn’t mean you’ve got to go buy a thousand units to test this. It could be 300 units, it can be 100 units but you have to actually launch a product to actually learn. You have to.
Number five, no excuses just no excuses. I hear so many people, “Scott isn’t it too hard now on Amazon? Isn’t it too saturated on Amazon? Oh Amazon they are just choking me with all of these different updates, terms of services updates and all of these things and now I can’t do reviews.” Everything to me is like an excuse because it’s not easy. It’s like oh my gosh, if you thought to yourself that all you are doing is building a business on Amazon I’m sorry that I didn’t convey to you, which I believe I did, but I’m sorry if I didn’t convey to you that that shouldn’t be your ultimate thing.
You should be thinking about building your own list and driving your own traffic and you should be thinking about having your own website and collecting sales on that website or using eBay or maybe Etsy. You should be thinking about those other things other than just that. You have a product now, even though it's selling on Amazon right now, you have other things you can do with that product and your market is not just on Amazon. So to me when people are doing this stuff it drives me a little crazy because to me it’s an excuse. It’s an excuse to say, “This business thing it's not that easy I’m not going to do it.”
[00:18:08] Scott: So now you are going to move on to something else and guess what, that something else is going to have similar problems. Maybe it’s not these but it’s going to be something else and I always use brick and mortar. I use a brick and mortar business. I have a friend right now they own a micro-brewery pub, I don't know it’s a type of ale house where they basically have a pub and they are a little bar. They are doing good but guess what, about two blocks down new competitor came in.
Now what’s going to happen? Some of their customers are going to go down there and try it. They are just going to. Some are some are going to stay loyal but some are going to go down there and guess what, that means they are going to lose some of their income. So now what are they going to try to do? They are going to recreate themselves, they’ve got to recreate something else that that place doesn’t offer so it's constant. We always have to be evolving, we always have to be willing to pivot, so no excuses. There's just no excuses, just commit to you are going to build the business with products that serve a market period. Amazon just happens to be a channel that we are going to be tapping into but you have to adapt to the market.
Alright so let’s move on to number six. Know when to move on, know when to give up on that product and just liquidate it and I’ve always said this. If you are not looking at your numbers to where you have enough built in that you can liquidate it at cost and get out from under then you are not doing it right. I’ve seen people do this too it’s another mistake where people will estimate the cost and then once they finally get the product the costs are way off. I’m not quite sure how that happens because you didn’t do your homework alright? You need to know all those hard costs.
[00:19:58] Scott: Here's the other side of this though. You might be saying, “I'm going to land this thing for $5 and I'm going to be paying $2 to air ship it in because it's my first order and I want to get it to market.” Then yes. In the future if you get your shipping reduced, maybe you go by sea and maybe you reduce it by a dollar, you're going to put a dollar extra in your pocket. Yes, that's going to happen. But I'm saying when you get your margins so tight that you have no room, you have to ask yourself this, “If I was to have to liquidate this item and I had to sell it for $5 plus my Amazon fees at $9, is that going to be like half price compared to everyone else and what they are selling?
If everyone else is selling it for $19, am I going to be able to liquidate that?” If the answer is yes then you're going to be okay. But you need to know when to move on and I get a lot of people that say, “Well Scott, when is that time?” Well, sometimes it just happens because you might pivot into another market but I think if you start to see that the competition is just in there and you're not going to be widening out that brand, you're just going to go into that one specific product, that might be the time. If you're doing like an open brand concept that we've talked about before, we have multiple types of products under one brand, that might be a product you say you know what, I'm going to liquidate this one, I'm not going to reorder it. Done. We've already done that in our new brand which is specific to a market but there is like two products out of like ten that we're going to probably kill.
We're going to probably say you know what, we're not going to reorder them. It was a good start of product but it's not worth us doing it. Other people are starting to come in, it was an easier product because we wanted to get something to market. We did, it sold we didn't lose any money, we actually made some money but we're not going to reorder it. You have to be willing to do that. A lot of people that I've interviewed that have had success have done this. They've launched three products and their fourth one is the one that actually took off and then they built from that. Number six is know when to move on from a product.
[00:21:55] Scott: Number seven. Launch more products around a niche, basically a market. If you get a product that is doing well, then you should probably add other products to the mix. I'm going to give you an example again going back to one of my friends that I helped in the very beginning, he's doing very well with two SKUs right now and I'm saying very well, selling over 150 units a day at about a $20 to a $25 price point. You can do the math on that. Just kind of coasting along. He's got like 30,000 sessions going to those two listings every single month. So right away I jump in and I'm like, “We need to launch another product under this brand because you already have traffic and we can do like ‘Get 25% off this when you do this.'”
We can do this right below in the promotion's tab now right below the price which is kind of cool. We can play with that but if you just stay with those one or two products you're going to be… Number one it's risky because if that product if something happens, it gets suppressed or it gets taken down or maybe you get intellectual property claim whatever. It's gone, you've got nothing else to stand on. So that's rule number one there. We want to launch more products to protect ourselves from that but also we can start to build momentum in that market. We can start to dominate that market once we have more SKUs.
We actually talk more about this even in the retail arb world where in our 1K Fast Track like we tell all of our students you want to launch across multiple brands, multiple SKUs because it gives you a better chance of staying consistent because you have more SKUs out there. It makes sense. We have more seeds that we planted in a sense. In this case when we're talking market specific that's huge. That is huge because now one person that buys product A, could also buy B, C, D and E and then someone that buys product D could also get introduced to product A.
[00:24:06] Scott: That's how that can work. The brands that are really crushing are the ones that focus on a market and they launch multiple products.
That leads me into number eight. Build a brand. I love the open brand concept but I love the open brand to test markets. What I mean by this if you guys haven't heard us talk about this, the open brand concept basically means we can start a brand that could be like XYZ products or XYZ deals or XYZ wholesale. Whatever you want to call it. Under that main brand, that sellers account I can launch a kitchen brand, I can launch sporting and outdoors brand, I could do fishing brand. I can do all these sub brands off of the main brand. What this allows me to do is if I see something that I think that I can bring to market, that I could start to sell, then I can go ahead and I can experiment and I can test that.
Then if it starts to get legs I can then build a brand around that. That's how the open brand can… I always tell people that are stuck, I don't know what kind of market I would want to do, do the open brand then because this way you can test, you can sample a lot faster and then you can start doubling on the market that starts to see a little bit of growth. The people and the sellers that build brands I've seen number one are more successful generally, not always but generally and number two they have a better chance of when they sell or if they sell that brand.
They are going to get more money for it. A lot more money because they are going to have brand presence, they are going to have multiple products that are all linked together, they are going to have an email list, they are going to have a website, they are going to have their ecommerce sales. All that stuff adds up when you are going to sell your brand.
[00:26:04] Scott: Building a brand is actually pretty big but again I wouldn't say start there, maybe, maybe you're not ready to start there. Again, going back to just start where you are right now and you can build from there. You may start something today and it may work for a little while and then you may get another idea for a brand or partnership and then that starts. It's what I'm doing right now. I've got a new brand that I started about just about six months ago I think now and I've got a partner in that. Chris and I are working together in that and it's doing really well. I didn't plan on that two years ago. It just kind of happened through me learning more about this business model, me having also my background in building online stuff.
I brought that to the table. As you're learning through this, you're building an asset yourself, you're the asset because there's going to be people that come to you in your world that might not understand this and then you're going to be like I understand this but you have product or maybe you're going to be a consultant and you're going to help them. I had one guy that said he launched three products, he just about gave up and then he went ahead… I don't know how it happened but he met this company or this guy that ran a company that had no online presence as far as Amazon or any ecommerce stuff and he went ahead and started to work with those people and now he's doing really, really well as a consultant for those people.
And he doesn't have to actually own the business. But he's actually getting money from the business for helping them grow the ecommerce side of the business. Again, you're learning through this process, you're building an asset. You're the asset now. You probably know 90% probably more than most people out there on Amazon or ecommerce for that matter. Sometimes people say, “Scott what are you doing?”
“What does that mean?”
They don't even know what that means. Imagine throwing FBA into the mix or private label. We just talk it every day so we think everyone knows it. You're an asset. Trust me.
[00:28:01] Scott: Number nine is and you probably know that this one is going to be is build an email list and a social following. When you get to this point, this is when it can get really exciting especially if you're building the brand because now you start to have people that are supporting your brand. They are mentioning your brand. If you have someone that's the front of the brand which we have in this new brand people start to become fans of that person that's behind the brand or just the brand itself because it's cool. I actually interviewed a guy that actually started a death wish coffee. I'm actually going to be having him on. I haven't aired it yet but it's recorded.
A funny story about him, he'd lived near me in New York probably about 15 minutes away, didn't even know it until after I heard that he was big. He built this huge cult like following around coffee, death wish coffee just like more rugged type of brand but it's coffee. It's the same thing but he's got a really strong presence now. Actually he did a deal with Zakk Wylde from Ozzy Osbourne, I don't know if you guys know him. I do, a guitar player, Zakk Wylde, I followed him for years but he did a deal, he made a special blend for him and now he's like crazy. Just crazy.
Anyway, building an email list and a social following will totally help drive the brand but also even if you just simplify that and say I'm just going to build an email list so I can launch my products to or bump sales or even just the social following aspect of it that's basically what you're doing anyway, you're building a list there, that right there is going to give you so much leverage over top of your competition. I would say probably and I'm not going to give percentages but there's a lot of people out there that are not doing this. They either think it's too complicated or they can't think it's worth it, or they think email is dead.
[00:29:59] Scott: Scott isn't email dead? No, it's not actually. You guys are probably on my email list and you get an email from me every Friday and you open it and you read it. And it's a way for me to get in touch with you and engage with you and serve you more and also lead you over to other things that I think are valuable. The same thing goes when you're building that email list in your market. If I'm building an email list in the fishing market well I'm going to send them maybe a weekly ‘Here's what I caught this week and here's how I caught it and you're going want to know that because you're into fishing. It's the same deal. Email list and social followings, Facebook, whether it's Instagram, whether it's YouTube you can tap into all this stuff but again going back to like ‘Just in time learning', if you're not there yet don't worry about building an email list yet.
Or don't worry about building the email list, doing the social following, doing a YouTube channel, doing an Instagram Channel, don't do that. Pick one, do it. Learn it. Okay. So that's nine. That's my nine big takeaways and I can probably add another nine in there but these are the big ones. Just start, real expectations, just in time learning, actually launch a product, no excuses just adapt to the market, know when to move on from a product, launch more products around a niche or market and build a brand and then build an email list and social following that supports the brand.
Those are my nine top take-aways after doing 400 episodes. Now, I'm not done. I'm not done yet. If you want to cut from here and end, you've got nine big take-aways but what I want to do here is I want to share with you some of the top episodes that I think are worth going back and listening to again or just bringing the spotlight back on these. I'm going to run through these. I'm going to give you guys all this in the show notes too so theamazingseller.com/400. You can get all of these links that I'm going to be sharing here because I think these are awesome.
[00:32:01] Scott: Number one and this is one I did on episode 300, so this is episode 400 so 100 episodes ago, it was a special rare episode and it was where I had Chris Shaffer interview me about my journey and kind of looking back on the path of success and how to leverage your strengths. So that's a big one. If you guys have not listened to that one, I would say listen to that one. It shows you that I am just a regular guy, a family guy who just went out there and made it happen because I wanted freedom. I wanted to be able to go to my kids baseball games and basketball games and plays and be able to not have to worry about putting in the time to take off.
That was me and still me. Episode 300. That's a good one. Then I want to talk about some of my top, some of these are more recent because they are kind of top of mind but there's a bunch more. Actually I think I'm going to do an episode where I take all of the top interviews that I've done and just group them all together and then I'll put them on its own post and in its own podcast. This way it's easy to reference back to. But, episode 390, which was 10 episodes ago; ‘The path to 750,000 in 12 months and failures along the way. Big lessons learned.' That was with Jeff Rogers. I met him at Sellers Summit two years in a row. The first year he had launched, he did good but the he see that there was a trend happening and he had to pivot and he had to kill that product.
He did and then it was a good thing because then it moved him towards his new product which is more detailed and a little bit more of a market and he's on track to do over $750,000 this year. That's a good episode guys. Really, really good. It reiterates exactly what I just discussed here in the top nine lessons from that one episode.
The other one is episode 386; How seven figure brands grow and scale plus promotional strategies, that was with Jason Bear. He runs a fortune 500 companies. He taps all of the things that we teach, he does and it's funny because a lot of his team members are listeners of the podcast because he gives them the episodes.
[00:34:05] Scott: “Here, listen to episode about optimization. Listen to this one about list building or contest or whatever.” Then they go and listen. He is just awesome with sharing all this stuff. Actually I just had another episode recorded which is going to be aired here on probably in the next week or so. And it was killer. We just did an update on prime day stuff and then even beyond that. So really cool to be able to tap into seven figure brands and what they are doing and how simple it is really because they are doing exactly what we're doing, just at scale. Okay, the other one is, and I don't know how to pronounce his name fully but I'm going to try. Mateah, I believe it is. I don't have his last name here but that was episode 381; zero sales to 100k in 11 months plus outside traffic tips.
That was another good episode. The other one is from Josh. Episode 374: How Josh turned a side hustle into 5k in 40 days and created a brand from scratch. That's a great one as well. Again, not huge numbers but we need to start somewhere and it's exactly how he did it and he did it as a side hustle.
The other one that was good, and I met this guy at Sellers Summit as well, he was a huge fan of the podcast and he's a landscaper and he talks about how he had a lot of failures until he finally hit the one that actually took off. I have here as the title, How a landscaper goes from 0 to 500k in 12 months and it's truly an inspiring story. I would recommend listening to that for sure. There's actually some good tips there as far as influencer marketing and stuff like that as well. That's a really good one.
Episode 335, a student update, challenges in growing pains after 100k a month on Amazon. This guy here Jared is actually someone that is one of our students but also he's been to both of the breakthrough events and at the first one he didn't even have a product going yet. He was kind of lost, kind of confused and then from there he turned it around, got focused kind of went back down and just started what he needed to start and built it from there. He's actually got some really cool things coming up to that.
[00:36:07] Scott: He's actually going to be helping some bigger brands as a consultant like I talked about before but he's still running a brand that's doing really well. That's a great one. Episode 335.
The other ones I want to mention here are for people that are just getting started. This is a good one. Episode 362. This was us highlighting our 1K Fast Track, students over $30,000 generated in the 1K Fast Track group in six weeks plus your seven day challenge. That's a good one if you're just starting, you're stuck go listen to episode 362.
Then new launching plays. I get people that ask me all the time. We did two episodes on this. We did episode 356, how to compete in a saturated market on Amazon and when. I got a lot of positive feedback. I got a ton of downloads on this episode, episode 356 and it's really the seven step plan and that is again I'll repeat that, ‘how to compete in a saturated market on Amazon and win’. I had a lot of people say, “Scott it was awesome.” I love that podcast episode. It's actionable stuff too guys, like seven steps, boom, go do it and you'll have a brand set up and you'll be driving towards that goal of building a brand presence.
Episode 357. ‘How we launched and sold 154 units in five days and made money.’ Exact steps. We talk about our current launch strategy. This was one of our first launches in the new brand. We've done about seven since then and actually we had one that did even better than this. I think we did 223 units in less than a day. I'm going updates as far as that brand and everything and actually in July we had a great month. We hit over $35,000 in revenue and we're doing about a 35… Right now we are doing about 35% to 38% margin on that but we're rolling everything back into the business so no profits being pulled at this point. We're just rolling everything back in and we're really expecting fourth quarter to be huge.
[00:38:03] Scott: We'll see and I'll give you guys an update on that.
Work-life balance and mindset stuff. This was actually a really good episode. Episode 339. I had a listener reach out to me, go, “Scott, I'm thinking about starting a podcast myself. I'm a huge listener but mine is going to be more about life balance and mindset and that type of stuff and I would love to interview you on my show.”
I said, “What I'd like to do is have you interview me for your show but then what I'll do is I'll also put it on my podcast and people can listen because you're going to be pulling things from me a little personal.” Actually some personal stuff that he dug out. I got a lot of positive feedback on that too so it's a rare personal episode and it is, ‘what's the secrets to my work-life balance in being a good dad and a husband.’ Episode 339.
Then the other one that I want to highlight here actually there's two more. Episode 333, ‘Top three millionaire mind hacks and how to apply them to yourself’ with my coach Jaime Masters and Jaime was so kind to come on. She had coached me for about six months and not just about business but about just balance and what to focus on. I struggled with that stuff too guys all the time. And I'm still working on that stuff all the time. I'm into personal development big time.
I think it's always going to be something that you're going to want to be working on because it has a lot to do with being successful. Also keeping yourself sane because being an entrepreneur we're just all over the place. I think you would agree but that's a great episode and she's just awesome so definitely check that one out.
The last one I want to share with you, which was actually the episode before this one, episode 399 ‘How to create a successful mindset that allows you to win with JB Glossinger, the Morning Coach. Someone who I have become good friends with now. I just totally hit it off with him. He actually was introduced to me at Sellers Summit. He's not an Amazon seller, he's not an FBA seller. He's a life coach and just someone that gets it.
[00:40:05] Scott: He understands business. He understands the entire package and I had him on to really break things down and I will be having him back on again for sure because I want to actually get him on because I get some coaching myself and then I can share it with you guys because this guy is totally full of energy and when him and I get together we start a fire because there's so much energy in the room. Totally excited to share that with you guys so again guys if you didn't listen to that one go back to 399. It was the episode before this one which is episode 400.
Guys, I'm just going to remind you, I want to be able to have you guys go over and tell me how the podcast has impacted your life in any way, how long you've been a listener and also and also you can get entered into our little giveaway here. I'm going to give two 30-minutes coaching calls away and you can do that by heading over to theamazingseller.com/story. Would love to be able to hear that. Definitely do that and I'll be announcing that in a couple of weeks, obviously after this airs. We'll give it a couple of weeks and then from there we'll pick a winner and I'll announce it and I'll announce it on Facebook and I'll probably announce it on an upcoming podcast too.
But yeah, that's what I want to do there. This episode can be found at theamazingseller.com/400 keeping it simple. Yeah guys, I'm not going anywhere. This is something that I'm so passionate about now especially that you guys are giving me the energy, the oxygen to really keep doing this because with you guys telling me that it's helping you or that it's changing lives. Like that matters to me. I'm going to keep it as long as I can continue to get that type of feedback and I get emails from people or I get private messages. Whatever I get from you, publicly whatever that's telling me that this is making a difference for you, I will keep coming back.
[00:42:03] Scott: If you guys have any suggestions of people that maybe I should have on the show or maybe that you want to see more of let me know because I am constantly listening and I want to be able to serve you. That is going to wrap up this episode but I am going to leave you, if you're interested, I'm going to leave you with some conversations that we had at our TAS meetups. These are public meet ups that I announce when I'm going to a certain area whether it's an event that I'm at or if I'm just going to be in town. I do these unofficial TAS meetups so if you see one of these you're more than welcome to come totally free but I actually have someone on my team, Jim, Jimmy the Shark we call him.
He actually goes around with a microphone and talks to people that are there and asks them to talk a little bit about how they got started maybe as being a podcast listener. Just give you a little bit of an insight as far as where they are at and where they are going. I think it's inspiring, it's motivational to hear these but also to know that I truly want to hear from everyone and I try to do the best that I can to answer emails or Facebook or even just meet you in person.
I'm going to leave you with this but I want to thank you and I really do appreciate each and everyone I love all of you guys and I truly want you to succeed and I want you to tell me about it when you do succeed. Guys, that is going to wrap up me personally here but I'm going to leave you with some of these conversations that we had with TAS listeners but as always I wouldn't not want to end officially where I remind you that I am here for you, I believe in you and I am rooting for you but you have to, you have to… Come on, say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I'll see you right back here on the next episode.
[00:43:54] Joe: Hi, my name is Joe. I'm from San Diego and I heard about Scott in the summer of 2015. Found his podcast and sounded interesting but was a little skeptical but the guy just put out so much content day after day after day. I felt like he was constantly in my ear just like bugging me, “Take action, take action.” So finally I did and got a little nice business running now and really thankful for finding the business model and for finding Scott.
[00:44:22] Trish: Hi, I'm Trish. I've been listening to Scott from like day one through my son and I work with my son. His name is West. We live here in Temecula in California.
[00:44:38] Jim: You heard from him… How's he made a difference in your guys' life to this moment?
[00:44:42] Trish: Well, last year this time I was still working. Now I'm not. I'm working with him.
[00:44:49] Sean: Hi, Sean Newgent from New York City living in St. Monica California. I have been selling about a year on Amazon. I found Scott on podcast number seven and he told me to take action and that it's going to be done. Launched a couple of products, starting last year, pivoted, learned, made mistakes, took action and I landed a 20-foot container here before thanksgiving. It's amazing and I look forward to growing expanding my business from United States and into the UK and Europe in 2017.
[00:45:27] Jason: Hi, my name is Jason Chan. I run the run the we market, build ecommerce podcast and [inaudible 00:45:33]. I've been selling on Amazon for two years and I come across Scott through podcast listening. He made a difference where hey when I need an answer to something I look something up in the podcast and he speaks to that directly. He has questions on incorporating or maybe someone hijacking your posting. He has the answer. He's my go to man when it comes to finding answers on Amazon.
[00:46:11] Mike: Mike, Gillanty, I am from San Diego right now. Basically I had a business which I closed. It just didn't work out and then I was contemplating what to do and then I started selling online. I was lost, I didn't know exactly where to go or what would be good. I started selling these regular products and then I heard about of Scott. Actually I was driving Uber and one passenger told me about Scott and I started listening to it and I became addicted right away. For me the broadcast means like everything because any information I need I actually go to the broadcast and get answers right away. It is awesome to have a chance to be a part of a community.
I actually didn't find anything online that is even close to this. I really appreciate everything that Scott and the team does. That's about it.
[00:47:14] Wassim: Name is Wesley Star. I listen to Scott for quite some time now and what he's been able to do for us is basically allowed us to give that junction of hey just go for it and the biggest difference was actually traveling overseas into China. That was a lot of fun and learned a lot of new experiences being able to do that.
[00:47:39] Adam: My name is Adam Jacobson. I'm selling since March 2015. I actually didn't know Scott by then so when I started I just research some groups and find more material like find more place to learn how to do it and at some point I discovered The Amazing Seller Group and I start follow it. It became the most important group for me in terms of that's where I get the most. One of the things I like in The Amazing Seller Group which like you barely see someone try to sell something. It gives me at least more confidence in the group knowing it's not just about trying to sell me something but actually share information and most of the groups which are hundreds of groups out there, you won't find it.
They always try to sell something. If there's a post that's supposed to help you it's just under cover. It's there to sell you something. Personally I don't like it. I do use tools, I do buy tools but I don't want it to be aggressive marketed to me. I wanted to buy it because I find it helpful. In many groups, Facebook groups you find actually just people trying to sell and not trying to help you develop and on the way everyone trying to sell. We try to sell something, everyone try to sell something. But just, that's not supposed to be the center of the thing. That's also why I like The Amazing Seller definitely.
[00:49:31] Andy: This is Andy from LA. I wanted to thank Scott for all the inspiration. I've heard of the podcast a few months ago. Went through all the episodes and I started to sell a few products on Amazon now. So very excited and thanks again Scott.
[00:49:49] Speaker 2: Hello mate, it’s Steve Frost here from California. Originally from England. I’d just like to say, it’s been great to meet Scott. Fantastic guy. He's really helped me grow in life and actually in my business. Great guy. Can't say any more than that.
[00:50:09] Scott: So there you go guys. I just wanted to jump back in here and just say again thank you so much for everyone that was able to meet at these live events or even just have a conversation through social media or in email. I just want to let you guys know that it means a lot to me to know that what I'm doing here is actually making an impact and as Steve just said there in the last little snippet I'm here also, hopefully giving you a little bit more of an outlook of life and not just business.
In my core and in my heart it is all about doing what you love to do and enjoying life and a business is just that vehicle to allow us to do that. Again, I just wanted to say thank you guys so much. It really does touch me and it really does make me feel as though what I'm doing here is making a difference and as long as I continue to feel that, I'll keep coming back. As I always say, I already ended it before but just have an awesome amazing day and really take the time to think about what you're doing. Figure out that why and once you do I'm telling you, you can go out there and do anything you want. We'll see you on the next episode.
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