What is your plan for brand development and growth? Do you have a clear roadmap to where you want your ecommerce business to be in the next six months to a year? On this episode of The Amazing Seller, Scott welcomes business leader and entrepreneur Tim Johnson to share from his experience. Tim covers topics like running a brick and mortar store alongside his ecommerce business, how to set appropriate expectations, the power of encouragement on your journey to success, and so much more! Tim has a lot to offer leaders like you, make sure you take advantage of his wisdom and insight on this informative episode!
Wide Range Brand Strategy
Could your brick and mortar store compliment your ecommerce business? Or should you consider expanding to a brick and mortar store as part of your ecommerce business strategy? What would it mean for your brand to run products in both of these spaces? On this episode of The Amazing Seller, you’ll hear from Tim Johnson as he opens up about his experience running his brand with both an ecommerce business and a traditional brick and mortar store. Tim’s helpful insight could be just the information you need to take your brand to the next level of growth – make sure to listen!
Email List Strategy
Do you have a solid email list strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses the importance of developing and implementing a quality email list strategy with Tim Johnson. Don’t take this essential ecommerce business tool for granted! Learn more on this episode – don’t miss it!
Expectations Can Make or Break You!
Few things can bring your momentum and drive down stronger than unmet expectations. So how are your expectations for your ecommerce business? Are they high in the sky or are they grounded in reality? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur, Tim Johnson. Tim has learned that setting the right expectations can have a huge impact on your mindset as a business leader. The key is doing the research and allowing yourself room to grow at an appropriate rate. You can’t go into the ecommerce industry thinking you are going to strike it rich overnight! Learn more from Tim’s story on this helpful episode!
The Power of Encouragement
Discouragement and negativity can greatly impact your attitude and mindset, but so can the opposite – encouragement! Don’t minimize the role that encouragement can play on your journey toward success! On this episode of The Amazing Seller, you’ll hear from Tim Johnson as he explains how being a part of the TAS community has impacted his mindset. From tools and tips to commiserating over the same struggles, Tim has found the TAS community to be vital on his entrepreneurial journey. Learn from Tim’s experience, but more importantly – get connected to the TAS community and find out how helpful it can be firsthand!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [3:45] Tim Johnson joins the podcast.
- [5:45] Tim tells his story, the cliff notes version.
- [10:00] Starting a brick and mortar business, lessons learned.
- [19:00] Set the right expectations.
- [26:00] What is Tim’s current level of growth?
- [29:00] Using an email list strategically.
- [34:00] Don’t skimp on product quality.
- [36:30] Encouragement along the way.
TRANSCRIPT TAS 404
TAS 404: How Tim Created Unique Products and Generated $6k in 30 days (Market Validation)
[00:00:02] Scott: Well hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 404 and today I am excited because I'm going to be…
[read more=”Read full transcript…” less=”Read less”]
…shining a light down on another one of our TAS listeners and his name is Tim Johnson and Tim is going to share with us a lot of the ups and the downs, the small victories and also what led him to what he's doing now and actually how he was able to discover these unique products that he's creating himself in a sense and figuring out how to scale that, but then also going through and sharing how he went from zero to $6,000 in 30 days. It's a great way to also understand how to really get market validation by putting a product out there. And it was just great to talk to Tim because number one, I think we all imagine that people that are successful are just automatically successful.
They don't actually have ups and downs or they don't have things that don't work but the reality is, a lot of times most of the things that we do don't work. Then from there it's building and learning from that and you're going to hear how he was also able to now take this and bring it over into brick and mortar and really talk about those things because sometimes you might be sitting on something and you're not even aware of it or maybe someone that you know is sitting on something and they're not aware of it and then you can educate them or maybe partner with them.
Who knows? But that's the really cool thing that I want to share with you guys and again this is not like these big numbers that you're going to be like, “Oh my gosh, $100,000 in one single month.” That's not what we're about here anyway. You guys know that. It's about those small wins and also validating that something is working and then scaling it from there and Tim posted this inside the Facebook group and was so kind to really reply to everyone that was going back and forth and asking questions.
[00:02:02] Scott: I reached out to him and I said, “Tim, what do you think? Would you come on the podcast and share your story?” And he said, “Absolutely, I would love to.” And a funny story, actually it was probably about a week before I was scheduled to do the interview with Tim and I got a text message from Jamie Masters who I had on the podcast and actually was my business coach and life coach really. She really helped me through just figuring everything out as far as being an entrepreneur and the direction and all that stuff.
So, she texted me and she was like, “Oh my gosh, like Tim was like, I knew him since childhood, I've known him all my life pretty much and you're going to have him on the podcast, it's such a small world,” and it is. So, that was cool as well. Anyway, I'm going to stop talking though so we can dive in here. I did want to remind you guys though, we have an awesome amazing community over at theamazingseller.com/fb and that is our Facebook group. That's our TAS Facebook group which is approaching 50,000 members in there right now and Tim is one of them and that's where I was able to see Tim posting this type of stuff inside of there and really how he was willing to share.
So definitely go over there and help each other and learn from each other and share with each other. It's really, really awesome and powerful how we're able to do that in our own community here and that is the TAS communities which I love by the way, you guys know that. All right, so I'm going to stop talking though so you guys can listen to this interview that I did with Tim but remember, you have to start somewhere and Tim is a perfect example of this. I think you're going to get a ton from this, so enjoy this interview that I did with Tim Johnson.
[00:03:48] Scott: Well hey Tim, thank you so much for coming on the podcast man. How you doing?
[00:03:51] Tim: Great Scott. Thanks for having me.
[00:03:53] Scott: Yeah, I'm excited to have you on and I think a lot of people when they get started they don't realize that you have to go through these little mini wins. These little mini, I guess I call them little mini high fives. Where it's like you're going through the process and then seeing a little bit of a result and then building upon that. Even if it's just $1 earned or your first sale and a lot of people though they like the big numbers.
They want to see, “Oh my gosh, this person did $100,000 in a month and this and the other thing and from a feedback that I get from my listeners a lot of people like to hear those small mini ones almost as much because it's more relevant to where they are. And we're going to talk with you today a little bit because you actually posted something in the group and I think it was like $6,000 number, something like that. Is that right?
[00:04:44] Tim: Yeah, that's right. I've had varying successes with different products over the past, I guess it's been three years now that I’ve been on Amazon and things go up and down but this month I’ve got a few new products and a new brand that I'm rolling out. So, first time I hit $6,000 in the past 30 days. An arbitrary milestone but I felt like I had to share it with someone. So yeah, it feels good. It's indicative of the growth that I'm seeing here with these new products and it’s just exciting.
[00:05:14] Scott: Yeah, it's really exciting and I want to dig into really about, like you said, you've been dabbling in this thing for a little while and I want to hear about maybe some stuff that didn't work out so well and maybe like what you've learned. So this way here, you're like now it sounds like you're building a brand and you've got multiple products that you're going to be launching. I want to dig into that. Take us back. Take us back in the time machine really quickly. Like number one, who is Tim and where do you come from? Just give us a little bit of a background.
[00:05:46] Tim: Sure, definitely. Well I'm a product development engineer actually and I've been doing that for 13 years or so, out of college at a design firm over here in New England and I have been dabbling in so many different side projects and different things over the years.
[00:06:04] Scott: Join the club, join the club.
[00:06:07] Tim: Literally, over the past 10 years. But I’m still working a full-time job and working on getting out of that and moving on towards the next thing. So a few years ago, I started with this Amazon stuff. There were a few other people that were dabbling in it and I wanted to test it out for myself. I found a product. It was a rubber rough kitchen type of appliance product that I found and wanted to test it out. It wasn't on the market at the time so I invested 500 bucks and got a 200 products made. Got them off on Amazon. Did some nice photos just at the house, here nothing to do special, with my phone and a little bit of extra lighting. Reached out to some influencers.
Got them going on Amazon and literally within the first week or so, before the influencers even, I started seeing my first couple of sales and that was just really exciting. I had done a lot of research on the product and the competition and other similar products like what I could expect to see what the category should be, what the sales rank of all the competitive products was and could potentially be. So I felt like I'd done quite a bit of research and had a good confidence level in the product. It was unique like I said, was not out there at the time and so figured it would be good to hit the ground with that.
I had done a couple things not retail arb but just things I had around the house. I threw up on Amazon like you mentioned, you suggest. So I had tried that just to get a feel for how the sales platform worked on Amazon and felt confident with it. So I figured I'd put a few out there. I did send them into FBA so that they’d be fulfilled automatically and that worked I think a lot better than manual fulfillment.
[00:08:13] Tim: The route I've been going all along and yeah, they started selling and then I got aligned with some of the influencers. Just bloggers and stuff in the niche and that did pretty good for me. I started hitting 7 to 10 products a day, sales a day on this first product and that was within the first couple months. So since then, I've been very excited about the whole Amazon platform and the potential therein. Did pretty well with that product. Did probably half a dozen orders and kept it fulfilled on Amazon for a while until it got knocked off by a bunch of other people and then price went down, margins get lower, competition it's just all over the place.
So I took a break from that one. I might go back to it in a package deal of some sort, I’m not sure but that was the first product that I tried. That was a good proof of concept. Moving forward from there, I tried a couple other things, similar market, kitchen goods market and some successes, some failures. Don't think I ever really lost money on a product. Like you said, you can generally recoup what you've spent on it. I think that I’ve kind of broken even, at least broken even on most products and maybe lost on a few. But I've tried a bunch of different things. I actually got completely derailed though.
[00:09:56] Scott: All right, tell me about that. How did that happen?
[00:09:58] Tim: About a year in and …
[00:10:00] Scott: What happened?
[00:10:01] Tim: Well, about a year I started talking to another guy, another friend of mine about a new business that we might try out. I actually spent two years. I actually had a fitness facility open for the past two years now. So we spent a year developing that and then we've been open for almost a couple years now with this fitness business and it's not an online business. It's a brick and mortar which has obviously taken up a lot of the time. I have been still dabbling in Amazon stuff and with marginal, some successes, some failures and not really getting a lot of traction on any one front.
I have another semi brand. It's nothing that's trademarked yet in another category that allows me to capitalize on a few products that are a little bit more custom that won't be knocked off so easily which has been pretty nice and I do have some traction with that, real low price point or low cost to me and low cost to ship the very tiny products that I can get a pretty decent margin on and been working with those for a while now and getting some decent traction but still have yet to reach out to influencers and actually put my best foot forward on those due to having been derailed by this other really exciting business that I'm involved in now.
But, the goal always having Amazon in mind, knowing that this is a very good platform, a lot of possibility and potential here to this platform. Keeping that in mind throughout the development of the brick and mortar business, I knew that there would be a potential in future to create a brand for the business.
[00:12:00] Tim: So I've already mentioned the fitness related business and within that I have the potential to create this brand and create several different products within that brand. So I'm in the process of trade marketing it now but don’t really have the brand registered on Amazon. I do have the brand name on the products but that is the idea now and what I've recently since March I guess been gaining traction with is these products that we are developing and designing and actually manufacturing right here in my basement.
I manufacture most of the products. There’s four products out now that I've started with and they are all very related products and we get the related searches, so that helps a lot with all these products. Launched all four of them at once knowing that they were pretty similar. Used a lot of the same components and things for assembly but right now I’m struggling to keep up with demand. It's not a product that's super easy to build and I am getting some quotes on building it complete but it's tricky because of some of the details of it and how particular I want to be with this being in that it's a brand that I want to be proud of. So right now I'm manufacturing all of it.
I have hired someone to work in my house one day a week to help out and keep up with production. Just basically a friend of mine that comes over once a week and cranks through a bunch of these products and we're doing our best to keep up now but if all goes well, we're going to need a lot more than what we're doing. Right now, I think we’re doing, depending on the day probably between 5 and 10 sales on the better products per day and then one to two sales on some of the lower products within these four products that are branded.
[00:14:04] Scott: So let me ask you this. So okay, there's a lot going on here and and I'm sure you're like, “Yes Scott, there's a lot going on here. I’m selling on Amazon, I've got a job, I've got a business, I've a brick and mortar.” You got all that stuff going on. So you're busy and it sounds like in the past though, you've been like a normal entrepreneur. You're just like always all over the place and that's like that's our nature and I get it 100%. But it sounds like you do have now, you like went from that to now where you're trying to take the brick and mortar and incorporate products that will also be sold in the brick and mortar and then you can also then piggyback off of those and then start selling them on Amazon and maybe even your own ecommerce. Is that what I'm hearing?
[00:14:53] Tim: Exactly. I've dabbled with a lot of things. Got my feet wet, learned a lot of things, but now I'm trying to consolidate the brick and mortar and the Amazon business to supplement each other and I have this great platform. We have 5,000 followers on Facebook. This is a really unique brick and mortar business that we have and we have influencers that are very popular and we have a network of other leagues and companies that are very established and popular and who we've reached out to become influencers. We haven't actually leveraged that yet because I won't be able to keep up with the demand when they do. So I have to be careful.
[00:15:41] Scott: I think it's a great, number one, it's a great thing but I want to unpack a couple of things here. Because number one, some people would be thinking, “Well, okay brick and mortar, I don't know, I don't want to go down that road. “But let me just give people an idea here. You could have someone like Tim and basically you could walk into there and go, “Listen, you're not selling your own products here, I can help you with that.”
You almost can bridge that gap and then you can just say, “We'll just brand them as you and then we'll also sell them online and maybe you get more of a percentage online than you do off or whatever.” There's a bunch of different things you could do here. So I love that. One thing I want to ask though really quickly because I'm curious about this, is you opened a brick and mortar store and I'm just curious. How long's that been open now? Two years or did you say or a year and a half?
[00:16:31] Tim: Yes, it's about two years.
[00:16:33] Scott: About two years. What was the thought process in like, when did you think that you would be profitable in that business and because a lot of people look at it like starting on Amazon and they're like, “Oh my gosh, I'm going to invest $5,000 and I want to see a profit in five weeks.” Like brick and mortar, it's generally a longer time and you're willing to put more capital in up front. You got rent, you got staff, you got all that stuff. How has that been number one? I'm just curious and then from there we can go into the other parts of it.
[00:17:12] Tim: Sure, the brick and mortar is completely a work of passion and like I said, I haven't hired myself there yet. I have staff that works there and I fill in as needed but we're not making profit yet after the first two years and it would probably be another year or so before that starts to happen. It’s not necessarily a retail store. It’s a fitness facility of sorts. So it’s a fun place to be and it does a lot for the community.
So there's a lot of other reasons that we've created this and a lot of other goals that we have to help kids, to help adults stay fit and things like that. So that's a completely separate goal set than the Amazon products. Leveraging that platform that we've created of people of different demographics, of great passion for a certain industry and using that to help sales along locally and of course nationally and it helps in the reverse or in the inverse to increase awareness of the brick and mortar business with this national brand now which is very cool.
[00:18:35] Scott: I love it. I always like to highlight that because a lot of people think, well, a brick and mortar, you're buying in even a franchise, you're buying in and then all of a sudden you're thinking that you're going to have business and I'm sure you had to do some type of advertising or getting people through the door in order to do that. Obviously you’re spending money before you make money there even before you bring money through the door. So just again, I just want people to be aware that, in any business whether it's brick and mortar or whether it's Amazon, do not expect a return rate out of the gate. Your expectations cannot be, “I'm going to launch a product and then in three months, I'm going to leave my job. I just think that's not good expectations. I don't think it's possible.
[00:19:24] Tim: It’s definitely not the right thing to do.
[00:19:26] Scott: No, it's not responsible at all. Now, let's move on though. What I want to dig into though and I think it's brilliant on what you guys are doing because I think that you guys do have that brick and mortar where now you can almost like hear and listen closer to what the market wants and then you can create something that will fill that and then get them to actually be the beta testers and then those can be your advocates of your products and your brand then you can eventually have a little retail section in your store that could sell those products, but then more importantly you could have it almost automated in a sense if you're going to use fulfilled by Amazon and sending that product in and then starting to… Also like you said, the influencers in your space are now going to be like, “Oh cool, you got to go over to XYZ fitness and try out their new thing.”
Or maybe they're going to show a routine on their site of them using your thing and then they're going to refer people over to you so the awareness will be there. There's so much that you can do like you said and you haven't even done yet to leverage it because number one, you can't keep up with the demand. So that's a good thing to have. Actually we got to figure out how we can get those things made without you having to have a maid in your basement. That would be number one but again then you don't want to get too big too fast because then you're afraid, “Well then I might not have enough demand to keep people busy.” So there's that tug and pull, back and forth.
[00:20:47] Tim: Yeah that's an interesting point though I've been writing this line, just the line of conservativeness I guess throughout the Amazon journey and our first purchase was 500 bucks like I said. Not too big and even now I am growing only at the rate that I'm comfortable buying. I haven't spent $30,000 on products. I spent 1,000 bucks at a time for each of these products to bring in some materials and maybe we add 50% next time and add 50% every time it reordered. But I'm probably at that point where I need to spend a lot more money and get a lot more of these but the route I'm taking is, the route of being conservative.
[00:21:36] Scott: Yeah, slow and steady.
[00:21:37] Tim: That's to a fault but it definitely governs how fast I can grow.
[00:21:44] Scott: Yeah, I think it's that security. That little bit of a security thing and you don't want to get too far ahead and then not be able to live up to demand and all that stuff. Those are constant things and let's face it, I mean you're busy, you're running a brick and mortar, you're working and then you're doing this, you're assembling or having someone assemble, so you're ordering parts, you’re then doing a listing stuff on Amazon. So you got a whole bunch of things going on but you're still doing it and I think that you're on a good path now because you have a clear direction on who you want to serve and all of those cool things and you said you have a Facebook page of like 5,000 people, that's amazing.
So now you can leverage that and you've got influencers. I love where you're at. I think that you're being conservative but I think it's at the right pace but there's going to come a time that you have to make that decision is when do I pull the trigger, when do I get this thing bigger and I think that the markets are already pretty very much validated that the products that you're creating are wanted and needed.
[00:22:47] Tim: Yeah and I think that's what I’m waiting for and pretty much I don't have to wait too much longer. I've seen we're getting good reviews on the products. We've sent them out to other businesses too for private reviews just to get their input on what can we improve about these products and we've gotten some good feedback and I think that there's nothing telling me right now that these products won't be a success. I don't know what the sales volume cap is going to be on them. Based on some of the competition we might… Maybe we're close to a cap at a ten products a day with these and I'm not sure. That's probably the biggest outstanding question in my mind is how much can I sell of these, I don't really know.
[00:23:41] Scott: Yeah, well let me ask you this, so your products are not technically current products that are out there, they're assisting other products? Would that be better a good way to explain it? Or are your products being actually searched for?
[00:23:55] Tim: They're being searched for.
[00:23:57] Scott: So you can tell probably then what that depth and demand is right now if you looked at that, correct?
[00:24:05] Tim: Yeah.
[00:24:06] Scott: And so what are you seeing? Are you seeing that there's… And I'll just throw an example here, like let's say that there's five listings that are pretty much consuming or that are getting most of the sales and if they're all getting let's say combined, if they're getting, let's call it a 150 sales a day, then you know that that's pretty much what the market is getting right now unless you go out and find external traffic somewhere.
[00:24:33] Tim: Right, yes. I think that we’re on that, I think we're a lot less than that per day for most of the competitive products and I think that I have a much better advantage and I can probably get better than any of the competitive products out there because I can hit a better price point and I have some other advantages but there's probably a cap. I don't think we'd ever get to 100 products a day per SKU with these.
[00:25:04] Scott: Do you think if you went outside of Amazon I guess is my question. Is there Google searches and other…
[00:25:13] Tim: Yeah, there's Google searches and I could probably do more wholesale.
[00:25:17] Scott: Okay and there you go. You said on wholesale too, so that's a whole other option that you could do. So yeah, so I think if we're looking at just Amazon then you're like, “Yes.” Then that could be my cap but outside of Amazon we could totally grow this thing. So that's still okay. That's still good. At least you know you have room for growth. So I think your one concern was like, “Well, am I going to cap out at Amazon, so I don't want to get myself built up to be able to handle this demand when the demand isn't there but the demand is there if you go outside of Amazon too. That makes a lot of sense.
Alright, at this point because we've been running through the scenarios here. Where are you at right this second? Are you in that limbo stage or are you developing a new product? Where are you at right now? Because I know that you posted that you did like six grand in the 30-day. Was that with this new brand?
[00:26:17] Tim: Yes, mostly with this new product but that was all my products but I'd say 80% of that is the new brand and I've been seeing a good 20% growth every month. So by 20% which is very cool with these because I've been releasing, like I said the four products, one at a time within a couple months of each other but growing little by little.
[00:26:40] Scott: And what's that launch process looking like for you in your space?
[00:26:45] Tim: Yeah, that's a good question. I don't necessarily have a great launch…
[00:26:50] Scott: So, do you just like probably list the item, you get a nice listing together, images, all that stuff. Do you turn on pay-per-click?
[00:26:59] Tim: I do. Yeah, I turn on pay-per-click and I spend as much as I can on that and the margins are smaller because of that for these first few months. I do use Fetcher so it looks really cool. You can see all the numbers. So we have an email list and we have the Facebook page, about 3,000 on the email list now okay and so we use that as a platform like I said to get the products out there however most of the sales through Amazon are not local. They're coming through the Amazon algorithm and the pay-per-click. Not necessarily our platform. I guess that's okay.
[00:27:37] Scott: That's fine, that's fine, yeah.
[00:27:38] Tim: As far as launch goes, yeah. We use pay-per-click and that's about it.
[00:27:43] Scott: Yeah and again I mean honestly, I mean we're pretty much in this new brand that we launched about four months ago now. That's basically what we're doing. We're very aggressive on pay-per-click out of the gate and again I think it's like that whole brick and mortar mentality. It's like if you open a brick and mortar store, you're probably going to spend some money to get seen. The grand opening or whatever. Well, I look at pay-per-click as the same thing. It's like we can be in front of the eyeballs of our customers like day one if we want to be aggressive and just know that we're not going to probably make money on those transactions but we're doing it to then get ranked so we can organically be seen.
Now, having an email list can help in a couple of different ways that I see it and I see it where you can take your email list and then number one let them know that you're going to have a sale and then from there you can get them to buy or have them buy but you can also then drive them to content that's going to get more engagement and then from there spread to find new people. I look at the email list as not just the launch but also as the way to get noticed by other people and stuff.
Let me ask you this though with the email list, have you like went through and did like, “Hey guys, we're launching a new product, we want to give you guys a 25% discount or a 50% discount, whatever.” And then from there, have you followed up and given them a deadline and then wrote like two or three or more emails to let them know that the deadline was ending?
[00:29:16] Tim: No, I haven't and probably because I wouldn't I'd be concerned that I can't keep up at this point. I am getting little bit ahead of demand so I think in the next few weeks or month, we might be able to push a little harder but at this point I'm almost out of stock.
[00:29:33] Scott: Yeah, okay. So what I'm hearing from you though is more so then is inventory?
[00:29:39] Tim: Yeah, that's really where I'm struggling. Just to find some other suppliers to do it or I consider renting up a place around here and spooling up manufacturing, hiring staff to do it here as well.
[00:29:55] Scott: I think from what I'm hearing, that's 100% your sticking point right now because the reason why I ask that because I mean obviously you probably know that, it's like if you and we did that actually. We did that on like three of our products that we just recently launched and every single time it works like a charm. It's like first day we send them the notification that we're going to have a deal, it's going to end on Friday, whatever or Sunday and then we get a spike of sales there but then our main sales day is always the last day when we're saying, “Hey, just want to let you know that it's ending tonight.”
And then boom we get 60 sales in that one day. But for you, it's like, “I don't really want 60 sales a day because that means I got to make 60 units.” So a little bit of a struggle there for you. So that would be like homework for you, is like that would be the one thing I focus on. It's like you got to figure that out because you’re almost like you're the bottleneck. It's like you're the reason why you can't grow, you can't scale this thing and you could be sitting on something that $6,000 turns into $12,000 and then $24,000 and it can grow so much faster but you need the inventory. I mean it's a good problem to have. I mean you're sitting there and you're holding yourself back in a sense but in the same breath you're just doing because you don't think you're going to be able to handle it. Which is a good problem to have.
[00:31:17] Tim: I'm working hard on finding suppliers, they can actually do it. It’s hard, stateside because there's a lot of different operations involved and some particulars about texture and things like that and then China side. I've got a couple companies but shipping becomes high and I have yet to get good samples from them.
[00:31:39] Scott: Okay. And again, I mean the one thing I'm hearing here also though is that the product that you're developing is also something that's not going to be easy to really replicate, which is good because now that's going to make it harder for someone else to come in because all the work you're doing right now is going to pay off in the end because once you do get that all figured out and ironed out, then it's like full steam ahead and I think that's a huge deal.
I've always said that if it's easy for you, it's going to be easy for someone else. If you just went on Alibaba, found your product and boom you just bought that one product and you’re just stuck with that same product. It's fine to test maybe but it's the minute that someone else finds it then they're just going to be competing on price.
[00:32:23] Tim: Right, exactly which is what I did with my first product and I realized that it was a good experience but let's do something else.
[00:32:29] Scott: Yeah, I get it. Now, as far as like your packaging and stuff, is that custom or is that just like do you just put it in a generic box and how does that work?
[00:32:38] Tim: It’s custom packaging. I printed on a little bags and I print on them and it's a nice-looking branded for the products that it is. It's a nice-looking branded bag.
[00:32:53] Scott: Cool, okay. So you got packaging out all that stuff. So I think mainly for you it's manufacturing right? That's the bottom line. We got to get that figured out. Alright, so in wrapping up here because again I wanted to get you on and hear the story of how you got to the six grand which I think it really goes to show though that you've been at this for a little while and the thing is, you didn't get out of the game. You just pivoted. You’ve seen what worked then I'm not going to do that because it’s so easy to replicate, so I'm going to go over here. I'm going to attach something to a brick and mortar.
So you're constantly at it and I think that's really what I wanted to highlight here and really to show people that it's a process and where you started doesn't mean that that's where you're going to end up. That’s one of the main reasons why I wanted to get you on. So, is there any other tips or anything you want to give anyone listening that might be whether they're struggling or they're just getting started or maybe having doubts because things didn't work out as planned? Is there anything you wanted to give people as far as advice? Good one, right?
[00:34:00] Tim: It’s a good question. I'm a big proponent of just making sure the product quality is really good because I've done a couple crappy products and not too many but a couple things I wanted to test out that didn't go so far. That's why I'm being a stickler about where are these manufactured and put my best foot forward on making sure every single one of these products is really good and passes my quality inspections because that's what I'm leaning on at the end of the day is, this is an awesome product. Whether that's on Amazon or whether it's on a Shopify store or in my retail store, this is an awesome product and we use it. Here's the product being used, these are the people who would love using this product and that I think is what we're going to be leaning on for the life of the products to make sure that they are a success.
[00:34:55] Scott: Yeah, I agree I mean so one of the big things here for people to pull away from this is take time to put into your product and to test something like you said. I would rather go in the marketplace with a product that is not perfect but then the market can tell me now. That doesn't mean I want to get a one star review. So, obviously I want to do a little bit of some more research and if I can improve upon something that I'm already reading in the reviews then I'm going to make that better but I am a strong believer in that it's better to have a product that's not perfect in the marketplace then that's perfect at least so you can get moving.
You know what I mean? But I do believe exactly what you just said though I think when you're going to pay attention to detail… Actually I just interviewed a guy just before I got on with you who talked a lot about packaging. He spends a lot of time on his packaging and his product too but packaging because that represents your quality and he really said that he feels that that was why his brand is successful because of the branding and then the packaging and then going all the way to the product. So it all works hand-in-hand. I totally believe that. I just want to say thanks for coming on and taking time out of your day. I know last week we were going to get this done and my internet went down like five minutes before I was getting ready to do my first interview of the day and it ruined my whole day. But anyway…
[00:36:21] Tim: That happens.
[00:36:22] Scott: Yeah, we got you back on and just again, I want to thank you for posting it in the Facebook group. I know you really have nothing to gain from that other than just like letting people know like, “Hey look, this is what happened to me, I just want to let you guys know that, just keep at it.” Because I'm sure you've had times that you thought to yourself, “Oh man, this is kind of a rough road right now.”
[00:36:44] Tim: Yeah and I've seen during those times, I pop up your group and yeah, thank you for everything you do. First of all, this is awesome. I've been a big fan for a long time but when you're having trouble and getting a little discouraged and margins are really low or negative sometimes you pop open that group and you see someone post something, a little milestone of their own and it's really encouraging. So post that there to get some encouragement of my own but also to encourage other people that these little milestones can crop up and other people have them and everyone will have them at some point.
[00:37:23] Scott: Yeah and I think we need to celebrate them. I'm a big fan of celebrating the little wins and the little victories and that little victory can be your first transaction. I just made a sale for $24.99 and do a little high-five or do a little happy dance. It's good to do that and it's good when you're able to surround yourself with other people that are doing it as well and it's like those little many things and I'm a big fan of the ‘Compound Effect' though that book I always recommend it because it's the small wins.
It's the small little victories and it's those things that compound over time and it's something that it does to your brain. When you get a little victory like that, it reassures you that you can do it and it proves to yourself not just that someone else did it but that they can do it. So, I'm a big believer in that and I just want to thank you again for posting that. Like I said, you took time out of your day to do that and I appreciate that and I know people, they appreciate that and heck it proves that there's good people in the world still. So Tim, you're one of them.
[00:38:17] Tim: I don’t think we're all alone in this. I sit behind the computer checking Amazon stuff but posting and seeing other people people's successes and talking to them about things like that really helps to make it feel like we're not alone.
[00:38:30] Scott: I agree. So again, keep me posted though. I think you're doing great things. I think you're on the right track. I think we just got to figure out that manufacturing but just keep me posted though. I want to maybe do an update with you in the future and we can see where you are in your journey and see some of the ups and the downs and everything in between but I would love to do that. Again, I want to thank you and I appreciate it and just keep crushing it man.
[00:38:56] Tim: Excellent. I appreciate the time Scott.
[00:38:59] Scott: All right, so there you have it. Another great interview. Another great discussion about where we start and where we're going and the journey and like everything in between and the ups and the downs the failures and the successes and these many victories where we can high-five each other and say this is starting to work. Let's build on this and you can hear that Tim is in a really good spot where he's now got unique products that he's rolling out. He's got a brick and mortar store that they're also building and I'm really excited for him and I'm really anxious to hear an update in the future as well but hopefully you guys got a ton from that. I want you guys to just really take away that, it doesn't have to be these big numbers that you might be hearing online, $100,000 a month or a million dollars.
All of these numbers that are being thrown out there and I think you guys can agree. These numbers are great. They get our attention but we want like real numbers that we think that we can achieve and I know, I know for a fact that we can achieve these numbers right here and then some. But we have to start somewhere and I'm not saying that you won't get to $50,000 a month or $100,000 a month or a million dollars a year. I'm not saying that. I'm saying that there's a good chance that you will but we have to start here. We have to start here and you also have to understand that your first try at this might not be successful and that's okay.
But we have to learn from this, we have to maybe pivot which I think is another important lesson here that you can hear from Tim and you just have to learn through this process. So I also want to remind you guys, the Facebook group, the TAS Facebook group that is amazing group of people willing to share. Definitely go over there and get connected at theamazingseller.com/fb and then I'd also like to remind you about the show notes.
[00:40:52] Scott: The show notes can be found at theamazingseller.com/404 and you can grab those over there, transcripts, links, whatever we discussed over there, bullet points, all of the big takeaways can be found in the show notes. So definitely go check those out. And then one last resource that I'll throw at you right here. If you guys are brand new and you're listening to this and you're like Scott I just want to be able to condense this whole process down and not have to go through all 400 episodes, what can I do?
There's a workshop that we do. It's a free workshop. Generally around 90 minutes and we take everything that we discuss here and we really condense it into five phases and this is where you can get that condensed version but actually an action plan to get you in motion and you can register for that by heading over to the theamazingseller.com/workshop and you can see when our upcoming workshops will be held there. Register and I'll see you there.
Alright, so guys, that is it. That's going to wrap it up. Remember, as always, I'm here for you, I believe in you and I'm rooting for you, but you have to, you have to… Come on, say it with me, say it loud, say it proud, “Take Action.” Have an awesome amazing day and I'll see you right back here on the next episode.
LINKS MENTIONED IN THIS EPISODE
NEW To The Blog and Podcast?
I created a Page Just for You called…START HERE!
If you enjoyed this episode share the love with your friends…Click To Tweet the show.