What does it take to make your brand stand out among the rest? How can you best position your brand so that it can reach the level of success you have always wanted? On this episode of The Amazing Seller, you’ll hear Scott go over his seven tips that will help you and your brand stay competitive. Scott’s main emphasis is on packaging, logos, and how to specifically brand your products so they look and feel professional. If you are ready to take your brand to the next level and really push your standards – make sure to catch this episode for all the pieces you need. You don’t want to miss it!
Don’t Overcomplicate it!
How do you know what type of packaging and what type of materials included will impress your customers? Where do you even start to improve this area of your business? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can get started improving your packaging and product inserts. Scott says that one of the best places to start is by looking at packaging and material that has impressed you as a buyer, take notes and use those observations as a place to start building your approach. Listen to this episode to hear Scott dive deeper into this topic!
Include Helpful Information
What will it take to elevate your products in the eyes of your buyers? Yes, it’s important to turn out high quality products and up your packaging game, but what else can you do to take your presentation to the next level? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through why you should take a second look at the materials you provide with your shipped product. You might not think that the materials included are that big of a deal, you’d be wrong! This is a HUGE way to communicate to your buyer and let them know that they’ve made a good decision to purchase your product. To find out how to make the most of the materials you include in your shipped product, make sure to listen to this episode!
Double Check Your Presentation
You know that your product needs to have quality control checks, but what about your materials included with your product? Do you have a quality control process in place for your materials and packaging? On this episode of The Amazing Seller, Scott describes how important it is for sellers like you install a process so you don’t move forward with materials that have errors. When you look for a quality product you expect the communication and branding to be flawless, is that the case for your brand? Don’t neglect this important step! Double and triple check the spelling and other aspects of the materials you produce. Get more helpful insights like this one from Scott on this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [4:00] Scott launches into his 7 tips to sell more units using product packaging.
- [6:30] Find inspiration from packaging that has impressed you.
- [11:00] Don’t forget to include insert cards and/or user information.
- [14:00] Always triple check spelling before you pull the trigger!
- [18:00] Scott recaps the 7 tips.
TRANSCRIPT TAS 410
TAS 410: 7 Tips To Help SELL More Units using Professional Product Packaging and Branding (Example Case Study)
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 410 and today I'm going to share with you…
[read more=”Read full transcript…” less=”Read less”]
…seven tips to help sell more units using professional product packaging and branding. I'm going to refer back to a past guest that I had on. His name is Brian Jones and he's the one that really brought the attention to this because he actually built an Amazon business that generated $182,000 profit. That's net in pocket and then he went on to sell the actual FBA business. Now he's building another one.
He talks a lot about, in that episode about product packaging. He really feels that that's what helped him separate himself from his competition. It gave the perceived value for the product but it also made him stand out amongst the competition. Now a lot of people ask me, “Where do you find product packaging?” Or, “Where do you find people to actually create it?” To be honest with you in the past I'd always said 99 Designs. That's where I'd go. I have a friend of mine who actually did a custom box, it was a good size box, not that huge but it was a good size box. Really good quality and he had graphics made for that. Spent over $1,000 for that packaging. It's well worth it.
If you look at in the future you could sell that product, get really good sales and then from there in turn even maybe sell your business kind of like Brian did. But what I wanted to do is highlight number one, all of these different things that goes into branding and your packaging and how that can differentiate yourself but then also help you sell more units. Now before I do jump into those seven tips, I did want to give you guys that resource because I'm super fired up about it. It is so affordable. I went ahead and I had them do a little test for me. I'm like, “You know what, I don't have any products right now that I'm doing custom packaging for but I will,” pretty soon actually.
[00:02:02] Scott: We're going to launching a few products and I'm going to have them do it but I wanted them to do some graphic work for me. Just because they do everything. They do branding, they do logo design, they do all that stuff. So I said, “I want a new T-shirt made. I wanted to get an action taker shirt. Not just to take action shirt but an action taker like, “Hey, I'm an action taker.” So what I did is I gave them the idea, I gave them a couple of examples of what I wanted, they came back with a few different designs, I went back with them and I said, I like this but I don't like this. Long story short, they came away with an amazing t-shirt and actually I'll drop an image in the show notes to this episode.
So theamazingseller.com/410. If you want to see that shirt that they designed for me and you can see what they've done but I was really, really happy. I was also really happy about the communication. That's what they really stress, it's you're able to be a part of the design, which I think is really, really important. And unlimited. Like you can keep going back and forth until you are happy. The company that now I'm talking about and that I was just introduced to, not that long ago was Outline Matic. They've set up a sweet deal for TASers and you guys are going to be blown away at the price. Also you're going to get 10% discount for using my link which now I am partnered up with Outline Matic.
I've actually reached out to them. I've had numerous conversations. I had them do some work for me and now that they've proven themselves to me and I've really enjoyed the relationship, I feel really good about recommending them to you, the TAS audience. So if you're interested in checking them out, head over to theamazingseller.com/graphics and you can get that 10% off discount. You can also use the code TAS and that will get you that 10% code. If you go to theamazingseller.com/graphics and then from there TAS as the code you'll get 10% and let me just say, the package they put together is pretty darn sweet.
[00:04:08] Scott: Definitely go check that out. I actually went back and talked with them a little bit and I said, “Hey, what are some tips? Give me some tips.” They gave me some tips and then I took some of my own tips so I came up with these seven tips that I want to go through right now. So let's jump in.
Number one, a lot of people think that you have to have a relationship with a packaging company. That's not necessarily true. Number one, ask your manufacturer to see some samples of their boxes. 9/10 times they either do it in house or they have a place right next to them that offers boxes and packaging and bags and all that stuff and they'll even print it all for you.
But you need supply the graphics. That's where Outline Matic comes in. Where they will actually do the artwork, they'll do it to your specs. All you need to do is reach out to the manufacturer and go what size box fits this? They are probably already have a box or a package that fits your product or maybe some variations and then you can say, “Great. Now, send me over the specs.” Or, you can just order a sample from them, get it back to your place and measure it up and then send those specs over to Outline Matic. Then they'll go ahead and they'll take anything that you want and put it on there.
They'll even give you ideas of what you can put on there. But I'm going to go through some things that are key to putting on your packaging but just understand you don't have to go to an outside company to get the packaging. A lot of times the packaging is done right there by the manufacturer. You just have to use their box style or ask them if they can create a box style that you want. I would personally just look and see what they already currently have. Then I would take the graphics and then I would apply it to that. I would wrap the graphics on to that product. Now, if you don't have a logo yet, if you don't even have a logo, well then you have to start with a logo.
[00:06:00] Scott: Again, Outline Matic will help you with that, the creation of that. But you have to give them some inspiration, you'll probably want to send some ideas of possibly what you want it to look like or maybe some fonts or stuff like that. You need to get… That's what I did with my t-shirt. I showed them some t-shirts that I like the font style, I liked the style of it, I liked the scorllyness and then they built it off of that. It's just inspiration. Number one, ask your manufacturer if they can give you a sample of what they currently already have for boxes.
Number two, look at other brands with good packaging and design. Now, this doesn't necessarily mean look exactly in your market. Look outside your market. Look at another product that got your attention with packaging or the design work and then you can use that as inspiration. A lot of times you don't want to match what your market has. You want to actually do a little better than your market has. That could be with the thickness of the box, that could be with the color of the box. You could have a colored box like a black box with a certain design on it that really makes your package pop.
This again of course would work with a company like Outline Matic or heck you can go to 99 Designs too or even Fiverr. I think for graphics for packaging stuff Fiverr is going to be tough. But 99 Designs I know people that have used them for their packaging. It's worked but you only get a certain number of revisions and then from there you are going to pay a premium. You're going to pay upwards of $1,000 for packaging depending on the complexity of it. Again, that's why I liked when I heard about Outline Matic and especially Brian Jones telling me that he built a lot of his products around the packaging.
Like he created some really nice packaging that made his product a higher perceived value. So really, really important that you understand that. But look at other brands with good packaging design for inspiration.
[00:08:00] Scott: Number three, you need to create your logo like I said plus your packaging design. On this a lot of people want to know like what do you include on the packaging? I would say, number one your branding. You want to show your brand and I'm going to tell you why in a second, why that's really important, also in your images. Your package design will also represent the quality of your product. How many times have you opened up a package and you've gotten it and you started looking at all the intricacies and you're like, “Wow, this is really nice. This is really well thought out.” I have.
It just makes you feel though as if it's just a higher perceived value. Include helpful information. Even though you might have that information somewhere else, put it somewhere on the box like a quick start guide or quick help, like directions. Put that on there. Helpful information. Also make sure it's easy to read. Don't put this little tiny font where you can't hardly read it. Then also include your website with resources on it. XYZ.com/videos or XYZ.com/help or whatever. Resources. Put that on there so this way here people know where they can go to get more information.
But again look at other people's… I can't stress this enough. Go out there, take some of your existing stuff that you've purchased and look at the packaging or just go out there and buy stuff that you're really like you find their packaging to be really nice and well put together and well thought out. Look at that, model it and then use that as inspiration. So that's number three. Create your logo plus your package design including helpful information on your website with resources.
Number four is your box thickness or bag quality. This is going to represent your brand. This is where reaching out to your manufacturer and getting samples of some of their existing packaging… Trust me, they are going to have other companies that have used packaging. You're just going to look at those and ask them, “What's your best packaging? What is it?” Then get that.
[00:10:10] Scott: Then you might even see that their middle of the road stuff is pretty darn good, it's just it will need to look nicer with some graphics or your artwork. Box thickness or your bag quality, think about this too. If you have like a poly bag with maybe a hanger on it, like a little retail hanger and the bag is kind of crinkly feeling and stuff but yet you have one that's more rubbery or more of a higher grade plastic you're going to have a higher perceived valued especially because you can print the graphic right on that bag maybe. You've seen these before or even just on the hanger, on top.
The little hole in the cardboard that goes over, like a different quality of that material. But then having a good graphic to put on there with instructions and all that stuff. That's number four. Your thickness, your box thickness or bag quality or bag thickness will ultimately represent your brand and it will also represent your quality, give you that perceived value.
Number five, include insert cards or paper work. Really, really important. Even though you put something on the back of your box, you might not be able to explain everything in detail inside the box plus it's another place for people to handle a piece of your material or they open the box and it falls out on the table and then they pick it up and they read it. This way here you can put in there more information about the product or in more detail about the instructions or resources with a link going back to your website. That's all stuff that you can include on the insert card. But again, I would make sure that that insert card is of higher quality and that higher quality in this case could just be either better paper but also better graphics or maybe well organized inside of that little brochure or pamphlet or whatever is inside.
But I definitely think that something should be inside there again so this way here there's more to it and another way for them to be able to connect with you and you brand. It's another piece of your branding.
[00:12:12] Scott: You always want to include an insert card or paperwork if you can. That's where artwork would come in and Outline Matic does that too which is pretty crazy and you'll see once you go there. They have a great little package. It's a quarter of what it would cost at 99 Designs. A quarter.
Number six, always include packaging with branding in the main image. What do I mean by this? Well, if you are going to create this beautiful packaging with this awesome artwork with all of your branding of your logo, of your brand name put that in the picture with the product. If you're selling a garlic press, show that beautiful packaging next to it for two reasons. Number one, it shows us it's more professional. It's like you're buying it in a store. Number two, this way here you have your branding, your logo or your brand name visible on your image. So no one is going to be able to really hijack you. Now, they could if they wanted to rip off your image, put it in there but then they have to create packaging that's going to be exactly like yours is because if they hijack you and then you buy one of your items from them and it doesn't have that stuff that's a case for you to take up with Amazon and say they are selling on my listing and they are selling a product that is not sold by me because mine has packaging and mine has branding and logos and all that stuff and theirs doesn't.
Again, this is one step that you can also fend off any hijackers because hijackers want to look for easy prey if you will. They want to look at people or businesses that aren't doing this type of stuff. And by you doing this stuff, really can make a huge difference. Always include packaging with branding in the main image. Always include packaging with branding in main image. Even if you didn't put your box in there, make sure that your product has branding on it at the least but I would like to see your packaging in there as well.
[00:14:12] Scott: It just looks more put together, it looks more professional in my opinion.
Number seven, always, always triple check spelling and design before you do a final run. Always triple check. Always, because you never know… And not just you. Have someone else do it and then someone else do it and then this way here you've got more than just you looking at it and it maybe the simplest thing but if you run 1,000 of those things or 1,500 of those things or more and you've made an error in there, you either got to eat it or you got to live with it. I would rather make that right, right out of the gate. The other question I get from a lot of people is, “Scott, with custom packaging and everything, isn't it going to be expensive for them to do it?”
Generally, you're talking like less than $0.50 sometimes less, sometimes a little bit more depending on how big your box is but typically right now with our new brand we are looking at between 20 and maybe 50/60 cents at the most. This is all that we've done. We found a box that they've already manufactured, that they've already created, that they've already sourced and then we've just applied our graphics to that. Now, we created our graphics before I actually found out about Outline Matic or else I would have used them. But now we've already done the work on a lot of our other products and in future products we'll definitely be reaching out to them and actually having them do our design work. Why not?
I got to be honest, they are just so good to deal with. The other question that I get is, well Scott the manufacturer says they need to print at least 1,000 boxes and I only want to order 500 units. Well, a lot of times and I've done this myself is where I'll say okay print the 1,000 boxes, they are going to cost me 50 cents a piece, let's say. Print them and then just use 500 of them now, put the other 500 up on your shelf and then when I order another 500 you can use those 500.
[00:16:14] Scott: They'll generally do that, no problem. All you got to do is ask because they are going to come back and even say, “I'm sorry we can only print 1,000 of those.” That's fine. Print 1,000 boxes but only do 500 of my product. Then that's it. Then this way here you don't have to worry about running 1,000 units because you want to get the packaging. Just have them shelf the other ones and 99% of the time they will do it. No problem. Let's do a little recap here.
Number one, I believe and I know Dom Sugar he's listening, good friend of mine, he will agree that packaging and making it retail ready as he calls it is going to be something in the future that Amazon is probably going to require.
Out of the gate you may want to go really, really like simple and that's fine. Simple doesn't mean that you don't put packaging on something. It just means use what they currently already have. Now that we have the resource to actually do the graphics for us and they do a really good job, there's really not excuses. There's really no excuses because they will actually do the work for us and then we just have to take those graphics, hand them off to our manufacturer and then they will print them on our packaging and we're good. Again, you don't have over-complicate this process.
Again, the simple strategy is this, find packaging. Maybe a lot of times it's better to go into another market place that you really like and then just model that packaging and that layout and just apply it to your product. That's it. That's all you got to do. Then from there fill out all of the materials as far as like you need to make sure that you cover all of the sides and use up that real estate that you get on your packaging. If you have a box with four sides, you're going to have four sides. You can even have top if you want and then just getting that shipped to your so you have it in hand, measuring it and making sure that you can tell your designer to actually make it to those specs.
[00:18:13] Scott: That's it. That's all there is to it. So let me go through the seven steps. One, ask your manufacturer for samples. They are going to have them. Ask them what their boxes are, their bags are. Ask them how much they cost and the also ask them how much are they if I do 500 or 1,000, 1,500, and 2,000. You may even want to print 2,000 right off the bat because you're going to be able to get them for 10 cents versus 25 cents. You have to ask those questions.
Number two, look at other brands with good packaging and design. I just talked about that.
Number three, create your logo and package design including helpful information and your website with resources. This is again starts with your logo, then from there goes on to package design as far as how do you incorporate all that, brand colors, all of that.
Four, box thickness or bag quality. This is pretty important because we don't want something too flimsy. We don't want something when someone gets it it's crushed. We want something to be a little bit thicker if we can or a bag quality want to be a little bit more durable, a little bit more heavy quality as far as thickness goes. This is going to represent your brand. This is going to be the perceived value.
Number five, include insert cards or paper work and this will give you the chance to connect with them and also have a piece of mail in a sense that comes out and is detached from the actual product. Then they can hold it, they can handle it, they can keep it on their desk, whatever and that's going to give them more information, resources and links and stuff like that.
Then six, always include packaging with branding in the main image because again, this will help you, perceived value. It will give you more perceived value but it will also help you fend off any hijackers because you're going to have a packaging that they would have to recreate, it's going to be more work for them so usually they just want the next guy or the next girl or business that's going to be easier to actually hijack.
[00:20:06] Scott: Then number seven is always, always triple check spelling especially if you're someone like me not good with spelling. I love spell check but sometimes that doesn't even work for me. Just triple check spelling and design before the final run. Definitely make sure you triple check that with not just your set of eyes but other people's eyes. All right. Yeah, that's pretty much it. Just understand that this can help you differentiate yourself amongst all the other garlic presses out there by you having better packaging and thinking through the branding of that product.
Again, I go back to the episode, episode 398, I did with Brian Jones. Definitely I would say check that one out because he talked all about really his packaging and how he feels that that really helped him take his business from a generic business to a brand and then being able to sell that brand for a really good amount of money. Again, he built that business in 18 months to $182,000 profit not even… That's not revenue. That's profit. That's like take home. So that's pretty awesome. Definitely go check out that episode as well. I'll link that up in the show notes. A few links, the show notes theamazingseller.com/410. If you want to go directly to Outline Matic and if you want to get that discount, if you want to really use them or even just reach out to them and ask them some questions, head over to theamazingseller.com/graphics.
As of right now they are going to be my graphics go-to guy or girls or company and they are just good people numerous times over there and they are really good and really fast on communicating. So just wanted to extend those guys to you guys. I was pretty fired up when I did the interview with Brian and he introduced them to me and then I reached out to them and they are like, “Yeah actually, we would love to be able to help you and your audience.”
[00:22:09] Scott: They were big fans of the podcast as well. They were like, “I would love to. That'd be awesome.” Really, really cool. We're able to connect and now we'll be able to extend a little discount to you guys. Use code TAS by the way to let them know that TAS sent you and let them know that you guys are interested in creating some really awesome packaging.
Guys, that's it. Little shorter episode here but I wanted to really get this out to you guys because it's really important that you understand that perceived value and differentiating yourself can be just with the packaging alone. If you have good graphics and I have always said this, Graphics always catch my eye. So if you have good graphics, good branding, good logo, all that stuff you've got a really good chance of having a solid brand and also in your brand awareness too because you have all your colors kind of synced up with your website and your social media and all that stuff.
Hopefully this helped you guys. Hopefully it's given you guys some things to think about especially when you're putting together your packaging and also to understand that it doesn't have to be complicated and a lot of the stuff is already there to just piggyback off of. Just wanted to share this with you guys. That's it guys, the show notes, theamazingseller.com/410. That's going to wrap it up. Remember as always I'm here for you, I believe in you and I'm rooting for you but you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.
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