TAS 437 Review Strategies That WORK NOW and the FUTURE!

Have you been waiting eagerly to hear what Scott’s big announcement will be? The wait is over! On this episode of The Amazing Seller, you’ll hear Scott’s big announcement about how TAS followers like you can enter to win a scholarship to the TAS private label classroom. On top of this exciting announcement and the details of how to enter, Scott also goes over an email from a TAS follower that brings up the topic of how to get more reviews. Make sure to catch this episode to get Scott’s five steps that’ll lead to increased product reviews, don’t miss it!

Find a Product with Low Reviews

If you want to set yourself up for success as an e-commerce seller on Amazon, what will it take? Do you need to have an amazing product? Do you have to have the perfect business plan? On this episode of The Amazing Seller, Scott explains what you need to get started on the right foot and move your business toward success early. One of the very first ways sellers like you can start off poised for success is to identify a product that has at least ten units being sold each day and has a low amount of reviews. This formula, according to Scott is perfect for sellers just getting started or moving toward their next product. To hear more about this topic, make sure to catch this episode!

Don’t Neglect a Solid follow up process!

Do you have a follow-up strategy in place for connecting with your Amazon buyers? When was the last time that you evaluated your process for follow up? On this episode of The Amazing Seller, Scott shares some helpful steps and tools that sellers like you can use to make sure you aren’t missing any opportunities to connect with your buyers. The last thing you want is to leave an easy process like follow up neglected, even if your efforts bring in a handful of followers, wouldn’t it be worth it? To hear more about this subject and more, listen to this episode!

Build a Good List

If you’ve been around the TAS community for very long, you know how much Scott likes to encourage followers like you to make sure to build a good email list and a good social media following. How is your list building going? What steps have you taken to build and grow your list lately? On this episode of The Amazing Seller, Scott once again explains why you need a good email list and social media following to succeed as an ecommerce seller. Don’t delay, find out why this step is so important! Listen to this episode to hear more.

Don’t forget to engage with your followers!

Don’t you hate it when you find that someone has invited you to an event and it feels like a total waste of your time? Don’t make that same mistake by delivering low-quality content and follow up with your email list and social media subscribers! On this episode of The Amazing Seller, Scott shares why and how you can deliver worthwhile content and offers to your followers that will make they glad they choose to follow you and your brand. Get more helpful tips and insights like this one from Scott on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s BIG ANNOUNCEMENT.
  • [5:00] An email from a TAS follower regarding reviews.
  • [9:00] Scott’s five steps regarding reviews.
  • [12:00] Make sure to build a good list!
  • [18:30] Engage with your followers.
  • [20:00] Scott recaps his five steps.
  • [24:30] Scott gives an update about the status of his brand with Chris.

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TRANSCRIPT TAS 437

TAS 437: Review Strategies That WORK NOW and the FUTURE!

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 437 and today we are going to be talking about…

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…review strategies that work now and in the future. I’m going to be going through five steps that we use in all of the products that we launch, all of the brands that we touch, this is what we live by and I’m going to talk a lot about what you can do and what you shouldn’t do and what you should focus on and what you shouldn’t focus on. That’s really what they gist of this episode is all about and this was really inspired by one of our listeners and I got an email which I will read that here in a second and asking this question, “How do I get reviews now? What’s the new way of getting them? What is the as far as strategy out there?” All of this.

I want to give you guys the overview but then also give you the steps that we use and also why you may be focusing a little bit too much on the reviews. So that’s what we are going to be talking about. Before I do jump into that I want to remind you of a couple of different things. Number one I mentioned I was going to have a big announcement which I do and I’m going to share that with you here in a couple of minutes but before that I want to remind you about the show notes. If you guys want to download the show notes to this episode head over to theamazingseller.com/437 and that will give you all the show notes, the transcripts, all the links that we talk about they’ll be in there.

So like I said, got a big announcement. I mentioned that on Friday’s episode and it is a pretty big announcement and what is that announcement Scott you may ask? Well after I sat down with my team in Dallas we had a really great conversation, a long conversation, actually I recorded some of that conversation which I’m going to be airing on an upcoming podcast because I think it’s that important. I think you guys need to understand that what we are doing here is something bigger than just showing people how to sell on Amazon.

[00:02:00] Scott: There is so much more that I want to do and I really want to help change people’s lives. That’s what I’m doing, that’s what my team is doing, that’s what we want to do so what I wanted to do is hear more stories. I wanted to hear more. I mean after I came back from Dallas our meet up that we had there, we had a TAS meet up there, after hearing all the stories I got energized. I got re-energized. I mean I’m already energetic but this just fuels me. Hearing your stories that really, really gets me motivated and inspired to get back in the mic here. Alright so what I want to do is I want to have everyone that wants to enter just go to theamazingseller.com/story and you are going to create a video, very short video it doesn’t have to be that long and that’s how you enter.

What you are going to enter is two questions. It’s going to be number one how long you’ve been a listener of the podcast and then two how has TAS helped you? That’s it, that’s all you have to say, put it on video, you can make it as short as you want or as long as you want it doesn’t matter. That will be your entry and all the details will be on that page theamazingseller.com/story. So what are the prizes? There is two prizes alright? There is going to be two scholarships. What we are going to do, myself and my team we are going to sit down, we are going to go through all the entries and then we are going to randomly pick two winners and those two winners are going to receive full scholarships to our private label classroom.

Some of you know we have a class and we teach inside of a class, everything is structured, everything is detailed, bite sized pieces, we also have amazing community inside of our TAS breakthrough you community and you get access to all of that so two scholarships. That’s going to be over a $1500 value alright, so that’s what we are going to do here to really celebrate TAS. We are approaching our third year. It will be that in February which I’ll probably do something else cool there but in the meantime I want you guys to also hear other people’s stories. I want you to be motivated and inspired by other people and I want you to learn from other people but I also want you to see that you are not alone in this, we are all in this together.

[00:04:04] Scott: So if you want to enter for one of those scholarship spots all you have to do is head over to theamazingseller.com/story and go ahead and follow those instructions and it will tell you exactly how to submit your video. All you need is a phone or even a cheap camera. It doesn’t matter we are not looking at stellar quality here we just want to hear your reply and then from there we’ll be able to possibly even spotlight you on the show but then also you’ll be entered in to win one of our scholarships for our private label classroom. Alright sound cool? I think that’s pretty cool so go ahead and do that. What we are going to do is we are going to pick the winner probably the second week in December.

And guys I’ve got some really cool stuff lined up for you guys. Over the next few weeks I’ve got some really, really cool stuff lined up and I can’t wait to share it with you so stay tuned for that. So that’s what I’ve got for you, big announcement, awesome so today let’s get to it. What are we going to be talking about today? A really hot topic and it's always about reviews and I get these emails at least ten times a week about reviews, “How do I get reviews? Should I be still getting reviews? How do I discount my products?” All of that stuff.

So here was the question that really inspired this podcast episode and it was from Darien and Darien says, “Hi Scott, how do you get reviews now? I read that you can email the Amazon top reviewers and offer them 49% for an unbiased honest review or use other social media outlets. I’m getting some sales with no reviews but I’m sure that having reviews would boost my business. Could you finally clear this up? Thanks.” Okay, so first of thanks for the question. Again I read all of my emails, I try to reply to as many as I possibly can and when something like this happens I like to then put it on the podcast because it allows me to really dig in deeper versus typing and you guys know that have been long time listeners I don’t like to type so it helps to be able to do this.

[00:06:02] Scott: But I also have created some notes here and some bullet points and I’ve got five steps that I follow and I’m going to share that with you here on this episode. So let’s first talk about myths about reviews, myths about reviews. What would that be? Well, a lot of people say, “If I get more reviews I will rank higher.” Myth, that is not true. Now some would say, “But Scott, wait a minute. If I get more reviews and I convert higher because people trust my listing and I get more sales, then I can rank higher.” And that would be correct but just because you have 150 reviews and your competition has zero and you don’t have any sales and your competition doesn’t have any sales then it’s really just going to come down to optimization, whoever is optimized the best and who else is competing for those keywords.

But now if the one that has zero reviews and has more sales than the one that has 150 reviews I can almost guarantee that the one that has more sales will outrank the one that with 150 reviews so that to me is a myth. These are my opinions anyway by the way so that to me that’s a myth. Reviews don’t help you rank on their own. If you get sales yes but here is the other thing. It is true though if you have a listing and people are looking at it and they are looking at other products and they are going through reviews and your reviews are a three point five and the other one is the exact product and it’s a five star they are probably going to go with the five star.

Now that doesn’t mean that it has to be more reviews it just means that that’s what-they are looking at the feedback on the review as far as what the criteria is. So again it does not allow you to necessarily rank higher but it can help you convert higher.

[00:08:00] Scott: Now, this is the other thing and I’ll talk a little bit more about this is when you are picking products and you are going after products with a lot of reviews, then yes reviews can play a part in your sales but we don’t do that. I say we. Myself, my students, the people that listen to the podcast that follow the five phases that we teach in the workshop. We don’t do that because we do not want to have everything based around reviews with competition so we do not do that.

And again let me just debunk this, is you sell way more from having reviews. That is not true in most cases. Now again if we go back to while you have five reviews and your competition has 1,000 reviews and your other competition has 800 reviews and someone else has 600 reviews and you have five and they are comparing amongst those, then yes naturally that would be the case. But again when we are going after products we are looking at products with low reviews which is going to lead me into my five steps. So let’s go right into it seeing that I’m already talking about it.

Number one is pick products with low reviews and that’s competition. I look at that as that is your competition meter. If you find products that are selling ten units a day consistently and they only have 50 reviews or 65 reviews or whatever, then there is a pretty good chance that they are not being sold off of the reviews. Now if again we go back to the other end of the spectrum here. Well maybe you are going after products that have 1,000 reviews and all of them are above 800 then yes you are going to be like the little small guy that has nothing then yes that will be like we are not doing this. So number one, rule number one, pick products with low reviews. That’s your competition.

[00:10:04] Scott: Number two, create a follow up sequence or follow up yourself manually. You guys know and I’ve publicly said this, I currently use Sales Backer. I’ve been using that for about two years now, very happy. I know Chris Guthrie the creator I know what he stands for, I know the tool that he’s built, I know why he’s built it and who he built it for that’s why I use it. But there’s other ones out there that do the same type of thing, they drip out emails. Now the other thing people would say was, “Oh yeah Scott but didn’t they just come up with terms of service where they were limiting how many or what you can send to your customer or they can opt out to receive any messages?”

The answer is yes, that is the case but you are still able to send emails to the ones that didn’t do that so if you have 300 sales a month but 100 of them opt out you still delivered 200 emails, not everyone is opting out so to me I would rather send something than nothing. And again Salesbacker it's a tool you don’t have to have that if you have low amount of sales and you just want to manually do that, do it. Just send them a follow up sequence manually. You have to make sure that you have a little spreadsheet, it says when you sent it and all that stuff. That’s why me personally, and I’m not pitching it here but I kind of will I guess, is Sales Backer is free for sixty days with no credit card and it’ll let you send up to 100  or 150 emails the last I looked.

You’ve got to be silly not to try that out. If you want to try that out I do have an affiliate link that you go through and again I will get a little bit of a kickback, a little coffee money as you guys have said to me in the past, “Hey Scott I just bought you a cup of coffee.” You can go to theamazingseller.com/reviews and that will get you started there with that 60 day trial and no credit card so you can get started for free, just do it, it’s silly not to.

[00:12:03] Scott: So that’s number two is create a follow up so you can engage with your customer making sure that they are happy, making sure that they got everything they were supposed to, making sure if they need a refund you can process that refund because even there that’s good customer service. That will actually help you even on your feedback. So create a follow up in either Sales Backer or whatever tool you want to use or do it manually.

Number three, build a list. You guys are going to hear me say this over and over and over again and that could be email list, it could be a social media list, it could be like Facebook, it could be Instagram. It could be whatever you want. I prefer it to be email, I would like it to be all of them, I would like it to be Facebook, Instagram. We are focusing right now on our email and on our Facebook, that’s what we are focusing on but build a list. When you are building a list even if that list, because some people will say, ‘Scott how do you get your customer on Amazon over to your email list?” We’ve talked about insert cards and yes, is the conversion rate on that good? Not really but you are getting a handful so you are silly not to do that too but then the other thing is Amazon does give us the information about our customer.

It gives us mailing address, zip code, in some cases it has given us phone numbers and as of right now I’m being reported back to by a variety of sellers that they no longer disclose phones numbers some people say that their account still does. I think it depends on your account but there are ways that you can take that, you can upload phones numbers or you can upload addresses into Facebook or even into a third party tool that will then match a certain email and then from there you can take the email upload it to Facebook but that’s getting a little techy and I don’t want that to happen here.

[00:14:02] Scott: But what I would say is that if you build your own email list and then you started selling product to that email list then you can still reach out to that email list and then you can let those people know that you just want some feedback on Amazon or you want a review if they’ve left or if they purchased a product through you. You can do it that way too but the email list to me is what’s going to drive sales so if we drive sales, what will that do? That will trigger the follow up sequence. You see what’s happening? If we build the list we are able to drive more sales, those sales now are going to get our auto sequence or even just our manual sequence and we have a better chance of getting reviews.

So that’s one way to use the email list because now common sense says the more sales we get the more people see our follow up sequence and we can reach those people and there’s a greater chance of getting a review even naturally without even following up so build the list. And I’ll give you guys that resource that I give all the time whenever I’m talking about this and that’s is a free workshop that Chris Schaffer and I did totally free not even requiring an opting so you don’t even have to enter your email address at least right now and that’s at theamazingseller.com/buildlist and we show exactly how we are building a list and everything that it takes to do that so that’s step number three.

Step number four, give discounts to your email list, 20% to 40%, maybe up to 50% but I would try the 20 and the 40 and see what happens. But giving those discounts again will spike sales. What happens again when we spike sales? We then get the follow up sequence in place and we will naturally get reviews. Do you see how everything bases off of sales? What can we do to get more sales?

[00:16:01] Scott: We can drive them through discounts. Now some people will say, “Scott, what about review groups?” I personally would stay away from those even if it’s a review group that used to be and now it’s converted to a deal site. I would probably just stay away from that myself because we don’t know those people in there, if their conditioned still to then leave the disclaimer and then to leave the review and then they really shouldn’t. You just don’t want to get into that mess so I personally would like to have my own email list or one that I trust and then from there I would be able to give out discounts, promotions or an influencer in a market or in your market on YouTube, Instagram, Facebook, any of those. That’s what I would do and give those discounts because here is what we are doing, we are driving sales.

If we drive sales we have a better chance of getting a feedback and a review on our account and on our listings and we also will trigger a follow up sequence. Makes sense? I hope it does, I hope you guys are nodding your head either in the car, on the run or whatever but I want you guys to realize that a lot of people are saying, “What’s the plan? What’s the strategy? What’s that hack for 2017, 18, 2020?” It’s basically this, driving sales, feeding Amazon what they want which is sales. You are going to then rank better because all your optimized keywords are going to start to show up because now you are starting to rise above, you are going to start getting more feedback on your account which is going to give your account more authority so then when you launch more products it’s going to help drive your ranking. It will give you more ranking juice if you will.

So all of that stuff feeds into it so just understand this stuff will work now, it will work tomorrow, it will work two years from now because all we are doing is giving Amazon what they want. The only way that this will change is if Amazon says, “We are not going to let you give discounts on products.”

[00:18:02] Scott: Now I’m not saying 90% discounts. I’m saying 20% to 40% and if you want to push to 50% then that’s okay. I don’t think they are ever going to get away with discount coupons for us. Are they going to maybe limit how you can use them? Maybe but that’s fine. We are not even doing that. In some cases we are just letting our email list know about it, we are not even giving discount and we are getting sales because we are bringing the awareness. We are amplifying our content on our blog, we are doing all of these things where people are going to then naturally come back and possibly buy.

So number five is connect and engage with your list and your followers. Why would you do that? Because again we want to be front of mind. If you are just doing an awesome job and you are constantly there with either content I mean remember it’s not just about they just bought something and you are going to be like, “Oh hey thanks so much I appreciate it, you are awesome if there’s anything else you need let me know.’ That’s one way. The other way is like, “Hey thanks so much for buying, we really appreciate everything oh and by the way here is a free lesson or a free tutorial,” or here is a free whatever guide that you can give them.

That’s added value and if you can do that and have that stuff going out on a regular basis, to me that’s front of mind and that’s giving more value and then when it does come to the time that you might remind them and say, “Hey I don’t know if you guys bought a product or not in the past but if you did could you do me a quick favor? Could you go over to Amazon and let them know how we did? We really want to make sure that Amazon knows that we are taking care of our customers and if we are not let them know that too.” Be totally transparent because if you are doing your job no one’s going to go over there and badmouth you. If anything they are going to be like, “Oh yeah I did buy I probably should go over there and do that.”

But you are not sending them directly over and saying, “Go give me a five star.” We are not saying that but you can remind them. You can definitely do that, there’s nothing wrong with that.

[00:20:00] Scott: So those are the five steps that I believe are going to be here today and here tomorrow and beyond so number one pick products with low reviews. Pick products with low reviews but still have sales. That’s why I talk a lot about the ten by ten by one. If we find products that get ten sales a day and $10 profit that’s a $100 profit per day and we can find those products with low reviews, that’s low competition, who wouldn’t want that? Would you want five products right now that are each doing ten units a day at ten dollars profit? That’s $500 per day profit. I think anyone would want that so that’s what we are talking about. Pick products with low reviews meaning low competition.

Number two create a follow up sequence that you can then connect and communicate with your customer, not spamming them, not trying to get them to only go there and leave you a review. Add value to that person. Remember it’s a person on the other line and you can manually do this if you don’t want to use a tool like Sales Backer. Number three, build a list. I would start with an email list I would then combine that with a Facebook fan page and maybe a group but definitely a fan page and the reason why the fan page, and we talk about this in our build list workshop is we talk about setting up your Facebook ads through your Facebook fan page which you have to do anyway and that naturally builds that Facebook fan page.

So you are building two lists at the same time without even really trying on the Facebook side which is pretty cool then when you want to start doing Facebook Lives and stuff like that if you want to you’ll have that base of people that can share your stuff. Create a follow up in like I said Salesbacker I already said that let's go on. Build that list, that’s number three, build that list and again that resource at theamazingseller.com/buildlist. Number four give discounts to your list.

[00:22:00] Scott: Show them that they are special, they are on your list for a reason. No matter how you got those people on your list let them know with a coupon code that they are special especially right now we are moving into fourth quarter you still have time. If you have a product that’s listed on Amazon and you are listening to this right now and you are still in fourth quarter you still have time to build a list. You can build a list of a thousand people and send them a coupon and you can go ahead and boost your sales. So give discounts to your list, 20% to 40% is what I like and then five connect and engage with the list and followers.

This will keep them warm as we call it in the marketing world. We keep them warm by connecting with them at least once a week. Give them a little tip. If you are into bass fishing and you sell fishing rods send them a funny video with maybe guys tipping over in the boat as they are bass fishing I don’t know something that’s funny. Make them laugh for the day or maybe give them a tip that they can go out and try that weekend with a new piece of bait or a new pole or maybe an extender on the pole that you used and it worked better. These are different things that you can do and really help and engage with your list and your followers. Ask questions, have them give you feedback, all of that stuff because this is going to again allow you to stay front of mind.

The final takeaway, final takeaway and I wish I had you guys in a class right now where I could say, “Alright I want you guys to give me three of the big takeaways.” What are the big takeaways right now that you can walk away with? Well, number one is find lower competitive products, that’s number one. Number two build a list and then three treat your list awesome with discounts and content okay? Treat your list awesome with discounts and content and you can’t go wrong. You cannot go wrong.

[00:24:00] Scott: It’s so important because if you do that people are going to remember that. It’s going to be a way for you to engage with those people so build that list, treat that list awesome with discounts and content. Again that resource can be found at theamazingseller.com/buildlist. Go check that out if you haven’t done so already and I just got an update from Chris Shaffer we just started another contest that we are doing to build a list in the market that we are in right now in the new brand and right now currently as it sits we launched this seven days ago and we have 2,457 new emails.

I say new because we already had about 11,000 from doing exactly what we go over in that free workshop so 2,457 emails in seven days and growing. We probably will hit five thousand by the end of the month. What did we do here to get that? Well, number one we had a great offer. Number two we have the traffic and then number three we have a single web page. That’s it, that’s all it takes, the offer, the traffic, the single webpage. That is all we have done and again we break it down in that build list workshop so again I’m going to go ahead and plug this because it’s such a valuable plug for you guys theamazingseller.com/buildlist.

Everything is there it shows you actually a case study we pull back the curtain and show you one that we did and then we share all of the stuff that we offer, the traffic, we show you the web pages that it takes to make this all happen and it’s really not as complicated as you would think. So that’s one of the big ways that I’m seeing in the future and it’ll be there forever. You are never going to get away from building a list of some kind and being able to engage with people. In this case right now it’s an email list, it's Facebook, it's Instagram. Those are the three main ones that we can communicate with people we can build lists in and on those platforms.

[00:26:05] Scott: Alright so that is going to wrap up this episode. Again I don’t want you guys to sit there and stress about reviews because you think to yourself everyone else out there is just going after these reviews and that’s the only way we can do it now is if we get thousands of reviews. Rule number one like I said find products that are selling that have low reviews. That is the name of the game and if you do that I’m telling you everything else I just covered you’ll be way ahead of your competition because if that’s what they are doing and you are not doing that you are doing something else, I’m telling you right now it will work like gangbusters.

So definitely do that, build that list that’s another asset that you guys will have that your competition most likely will not have because it is more work. I’m going to tell you guys right now, I know, I know, it is a little bit more work but guess what? It is work that is well worth it so definitely, definitely do it. Hopefully you guys learned something from this, hopefully it made you say to yourself, “Wow, thanks Scott now I feel like I can breathe a little bit I don’t have to be focusing on reviews so much because reviews do not necessarily drive rank.

Sales drive rank,” don’t forget that. alright guys so the show notes can be found at theamazingseller.com/437 go check that out show notes will be there, transcripts, links, all that good stuff and as always remember I’m here for you, I believe in you and I am rooting for you but you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.

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