TAS 455 Merry Christmas + My Gift To Help YOU Succeed!

Merry Christmas! Join Scott for this special TAS episode as he expresses his gratitude for a wonderful year with The Amazing Seller podcast. He also goes over some helpful steps that will empower listeners like you go out there and TAKE ACTION! Stick around for the second half of the episode as Scott shares a few stories from his career where he tried various business ventures and learned from those experiences. If you’d like to have a peek into Scott’s backstory and walk away with some great advice that you can put into action today, you’ve come to the right place!

Prepare for the New Year, declutter!

What is one thing that you could do today to prepare for success as the new year rolls in? Don’t you want to start the new year off on a great note? On this episode of The Amazing Seller, Scott challenges you to take this first step and set yourself up for success in 2018. Scott wants you to choose, right now to start decluttering some aspect of your life. You can start with your email inbox, that junk drawer in your house, or even that room where everything just gets tossed. The point is to start cleaning up and organizing some aspect of your life. If you can do this, you’ll find that you have energy and room in your life to tackle the larger things in life. So what are you waiting for?

Go to the START resources and get started!

Where are you on your journey of starting your ecommerce business? Have you already started? Great! What’s your next plan to grow your business? If you haven’t started, what are you waiting for? On this episode of The Amazing Seller, Scott encourages sellers like you to take advantage of the resources he has put together so you can go out there take action right now! Listen to this episode as Scott directs you to the “Five Step Private Label Roadmap.” You can also find a link to the resource page that he’s put together at the end of this post in the Resources section. Make sure to listen to this episode to get more helpful insights from Scott!

Failure is part of the process, learn from it!

How do you view failure or setbacks? Do you hate them and consider it a complete waste of your time and resources? Or do you see these setbacks, challenges, failures, or whatever you want to call them, as lessons to learn from? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you to take failure not as a curse but as an opportunity to learn. Scott also goes over several examples from his own journey where he was able to collect lessons and insights from business plans that didn’t “Succeed” as he would have hoped. Find out what you can learn from Scott’s examples and more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Enjoy your day!
  • [5:00] Scott’s gift to you, 3 Steps. Step #1 Prep for 2018, declutter.
  • [9:30] Step #2 Start, go to the Start Resource.
  • [11:30] Step #3 Focus on one step at a time!
  • [13:00] Just in time learning!
  • [14:30] Failure is part of the process!
  • [15:30] Scott shares some personal stories of how he’s learned from failures.
  • [32:00] Closing thoughts from Scott.

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TRANSCRIPT TAS 455

TAS 455: Merry Christmas + My Gift To Help YOU Succeed!

All right. That was not that great but I did want to wish you guys a happy holiday whether you celebrate Christmas or not. Today is Christmas if you’re listening to this on December 25th 2017. Normally I would have probably just said, “Let’s just skip that episode because, well, it’s a holiday.” You know what? You guys are probably going to listen to this after the fact as well. Actually, I know you are. We have a lot of you that are listeners out there, and I’m going to talk about that here in a second. I want to thank every single one of you….

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[INTRODUCTION]

…I also wanted to give you guys a little bit of my thoughts moving into 2018. Also, I wanted to give you guys a gift. The gift is not going to be something physical but it can turn into something physical. I want to give you guys a gift today. I’m going to talk about that. I’m going to talk about what that gift is and how you can implement this gift. All right?

I also wanted to share with you a couple of stories. A lot of times people talk always about the success. They talk all about, “Wow. Scott, you just launched this podcast three years ago and now look at it. It’s top of iTunes in business. Your downloads are crazy. You’ve got a lot of people that are listening. Man, that was awesome. You just woke up one day and you hit it lucky.” The answer is no. There’s been a lot of things leading up to me doing this and, yes, this becoming successful in a sense. There’s a lot of things that led up to that over the past 20 years that helped me and prepared me for what I’m doing now. All right? I think that’s important. Now, I don’t want this to be like, “Oh, man. Poor me.” No. It’s not that at all. It’s not that at all, okay? I wanted to give you something here on Christmas. If you’re not listening to this on Christmas, if you’re listening to this in July it’s still going to pertain to you. Don’t turn this thing off. All right? This is actually going to be very beneficial. All right?

[00:02:08] Scott: Let’s just dig in. All right? This is episode 455. Yes, there will be show notes to this episode and you can go download those if you choose to. Theamazingseller.com/455. All right? Let me first off again say thank you, thank you, thank you for being a listener, whether you’re a listener in the past month or the past two and a half years. We are approaching … and I’m not saying this number to brag. I’m saying this because it’s crazy to me and it’s amazing. I feel so blessed and I feel so motivated and inspired to do it even more now. We’re approaching 10 million downloads in less than three years. All right? I just want to say thank you. I appreciate you. Like I said, all of the episodes that I’ve recorded and at the end of it where I say, “I’m rooting for you but you have to take action,” I mean that. From the bottom of my heart, I mean that. I mean I thank you with the bottom of my heart. I know that you’re taking time out of your day. I know that you have hundreds, if not thousands, of other choices out there. I’m just so glad that you allow me to do this and then also I’m just a small portion of your journey. Right? I love that. All right? Again, thank you.

Before we jump into the gift that I’m going to give you, I first off just want to say enjoy the holidays. If you’re celebrating the holidays right now or even if you’re not, if you’re just enjoying this weekend or whatever. If it’s not the holidays, if this is … This is recorded. You’re going to hear this now maybe on Christmas day but then you might hear it six months from now. Whatever you’re doing, take a minute and enjoy. Enjoy life. Enjoy what you’re working so hard for. In this case, enjoy the holidays. Okay? Enjoy the holidays and reboot. I like to look at these little mini breaks as a way to reboot. Sometimes it takes longer than just a day. Maybe it takes a weekend. Maybe you have to unplug from everything and just enjoy something fun. Allow yourself to laugh. Allow yourself to have fun. All right?

[00:04:10] Scott: Then think about this. We always think about January is the beginning of the year. We get a fresh start. You can have a fresh start no matter what time of year it is. Yes, we are approaching 2018. What I want you to do is enjoy the holidays. I want you to reboot. I want you to have a fresh start in 2018. We’re going to be doing some episodes here soon where we’re going to be getting ready for that. We’re going to be preparing for that mentally. All right? That’s what we’re going to be doing. Again, enjoy the holidays. Think about it as a rebooting session as well. Enjoy yourself and just enjoy that minute in time. That’s really what it is. It’s like that moment in time. I was just at a party the other night and I said, “Look at that. We just were here talking about this and a minute went by. That minute is gone. We’re never getting that back.” Just keep that in mind. All right?

All right. Let’s go ahead. Let’s dig in here. My gift. What am I going to give you? I’m going to give you a plan to succeed for free. You have the choice to use it or not. Okay? I believe that. I believe that I can give you … This is kind of the old saying. You can lead a horse to water but you can’t make him drink. I believe that. Your plan … and I’m going to give you three things here. Three steps. Three steps in this gift that you can do right now and you can be on your way. You have to make that switch. You have to make that choice. All right? Let’s dig in.

Step number one: prep for 2018. It sounds easy, right? Prep. What do I do to prep? Number one, declutter your inbox. What do I mean by that? You’ve probably signed up to my email. You’ve probably signed up to about 10 others, and maybe even other parts of your life or whatever. You need to get rid of some of that clutter. Think of your inbox kind of like a drawer, like your sock drawer or a drawer that you just collect things. Everyone has a junk drawer in their kitchen. I don’t know. We always have, even growing up. You call it a junk drawer. It’s kind of like, “What do I with this tape?” I put it there. “What do I do with this cord?” I put it there. You know what I mean, right? You’ve got that one drawer that just collects everything. That’s your clutter. Or maybe you have a room that you do that in.

[00:06:18] Scott: Take the time to start unsubscribing or maybe just take all of those and put them into a folder or have them directly … If you’re good in Gmail and you know how to do that, you can make these little actions that will actually take that email and then you won’t even see it. I would say just unsubscribe if they’re not adding value. If someone’s adding value to you … and this goes back to even listening to podcasts. If my podcast is not giving you value and all you’re doing is just wasting time in a sense then don’t listen. Or if it’s confusing you. All right? Sometimes we can get information overload and then it becomes paralyzing. Then you don’t know what to do because “This one said I should do this and that one said I should do that. That’s their criteria and that’s …” You don’t want to get to that place, all right? If you’re feeling like that you need to start not listening to either me or other people. There’s some people out there that are misleading you or miss guiding you. I’m not going to point fingers but you know there’s people out there that are doing that. You might not even know it now. You might look at it now and go, “Oh, yeah. That’s a great approach.” Then you go and start implementing it and you’re like, “Wait a minute here. It doesn’t make sense. That kind of seems black hat. I don’t want to go down that road.” You’ve just got to be smart about it. Declutter your inbox.

Declutter what you’re putting in your mind. You’ve got to remember … There’s a book that I love, and I should probably do a whole episode on it, is The Compound Effect. I actually just bought the paper version just the other day just to have it so I can have it near me. When I feel like it I’ll just go and I’ll read a chapter. I just did it the other night. Instead of looking at my phone in between commercials, I’ll read a part of that book. That’s what I do. I also listen to audiobooks. I’ve listened to it on audiobooks probably now five times.

[00:08:03] Scott: You’ve got to remember, we are allowing things in our mind. We are allowing ourselves to be influenced. We’re allowing ourselves to think that we have to do everything because that’s what everyone else is doing, or that’s what people are telling us to do. All right? Declutter your inbox. Declutter what you’re putting in your mind, YouTube, all that stuff. Just focus on what you need to learn.

There’s something that Pat Flynn had taught me a while ago is just-in-time learning. I think he learned it from someone else. I’m just passing it along to you. I’ve had a lot of people that say, “Scott, I remember you saying that. That makes so much sense. I’m going to definitely live by that.” Just-in-time learning. Where are you right now in the process? Where are you in your business? What do you need to work on right now? Everything else you can even … If you don’t want to unsubscribe to anyone else’s email or whatever then just put them in another folder. Don’t open it. Don’t do anything other than just click that little checkbox and say, “Move to this folder.” Then this way here you never see it and you’re not tempted to say, “I’ve got to do that new strategy that’s going to help me rank for two days.” You know what I mean? Don’t go down that road. Figure out where you’re at. If you’re in product selection only focus on that phase. That step. All right?

That’s step number one. That’s my little three-step formula but that’s one step. Step number two. I’ve given you personally the five-step private label roadmap. I did it a few different ways. I did it in a podcast series recently, which I had a lot of people say how much they enjoyed it and how much value they got from it. That can be found at theamazingseller.com/start. That’s going to bring you to a page on my blog, The Amazing Seller. It’s going to have those five episodes in a row, or those five steps in a row. There’s the roadmap. There is everything … All you have to do is go and just listen and implement. Okay?

[00:10:02] Scott: Some people they need a little bit more guidance or they need a little bit more hand holding or they need maybe a visual of that. That’s why we do the workshop. Depending on when you’re listening to this, if you’re listening to this on Christmas the workshop is not available right now. If you’re listening to this after the fact you can go to theamazingseller.com/workshop. We’ll be doing more here in early 2018, probably in the middle of January. I’ve got some really cool stuff I’m going to be sharing in this new workshop that we’re going to be doing which is … It’s still the five steps but it’s really going to be going through the stuff that we just did in this new brand which is off the charts. Again, if you’re interested in that go over to theamazingseller.com/workshop. You can register for an upcoming one there. Go to theamazingseller.com/start. That’s your roadmap. That’s where you start. That’s why I did that. I created that roadmap in a series of podcast episodes because I wanted to be able to create a resource for you. That’s my gift, guys. My gift to you. I’ve given you all of that information, all of the time it took to record those and put them there. All right? It doesn’t cost you anything. There’s no excuse that it costs anything. It’s there. It’s for you. Okay? They’re all there. There’s no excuse. Let’s make this 2018 ‘No Excuses Year’. All right?

That’s step number two. Go through that resource. It’s going to probably take you four or five hours. Each episode is about 45 minutes to an hour. It’s going to be well worth it. Step three. Moving on. Focus on one step at a time. I know I just mentioned that in step one where we’re going to focus. I want you to really, really hone in on what you need to focus on. Don’t worry about sales tax at this point if you’ve never even launched a product yet. You’re not there yet. Don’t figure out that piece yet. Figure out the piece that you need to learn. That’s it. Just figure out that one piece. If you are in the launch phase there’s two things that you need to be working on: you need to be working on your listing optimization and the second part is doing your launch list. How are you going to build that list? How are you going to get people to raise their hand? Are you going to find influencers out there? If you are, go find them. That’s what you should be working on. Don’t worry about mastering pay-per-click at that point. You haven’t even gotten a product launched yet. We’ll worry about that when we get launched. All right? Focus on one step at a time. Okay?

[00:12:35] Scott: Step one through three is this. Step one: declutter your inbox, podcast, YouTube. Whatever you’re consuming that’s distracting you you’ve got to basically put blinders on. You’ve got to get rid of that stuff. Go do that. It’ll feel good when you get done. It’s kind of like when you clean out your room or you clean out a certain area and everything is now in its place. It makes you feel good, right? “Oh, boy. I can breathe.” Same idea. Okay? Step two: go to that resource that I’m giving you guys for free. Theamazingseller.com/start. Then step three: focus on one step at a time. All right? That’s what we call- and I want you guys to adopt this- is just in time learning. Like I said, that concept came from Pat Flynn. I think he learned it from someone else. I’m passing it along to you. Adopt that. Just-in-time learning. Okay?

Learn and understand that failure is part of the process as well. Expect it. Don’t be surprised by it. Don’t be surprised by something didn’t work. It’s probably not going to all work. It’s just not going to. I’m here to tell you that. All right? You’re not going to find your first magic product that’s going to do 150 sales a day. It’s just not going to happen. Could that happen after you launch five or six? Maybe. It could but don’t expect it. Okay? To expect 10 sales a day that’s more realistic. We’ve got to be realistic as well, right?

[00:14:04] Scott: Understand that you’re learning this. It’s funny. I just had an interview, which I don’t believe has aired yet, with Andy, someone who came to one of our live workshops. He’s implemented everything and he’s launched. He calls it the private label study. It’s his private label study. It’s what he’s doing. He’s just doing and reacting to what happens and then just learning through that process. It’s what he calls the private label study. That’s what you guys should be doing too as well. You’re learning right now. Even if you launch a product and you break even or even lose a little bit of money, what education did you learn from that? At least you got some of your money back. If you go to college you’re not getting your tuition back until you start working then you can start paying it back, right? Think about it that way.

Guys, these are little mind shift changes that could totally open up your eyes to a whole other world as far as growing as an entrepreneur. Okay? You’re not going to go out there and just hit home run after home run after home run. You’re going to go up there. You’re going to swing. You’re going to strike out. You’re going to hit a little blooper and it’s going to get picked up and you’re going to get thrown out. Just understand that. All right? Learn and understand that failure is part of the process. You might even want to write that one down and post it somewhere. “I’m going to learn and I understand that failure is part of the process.” Then maybe even in bold letters, “Expect it.” Okay?

Let me just give you a couple of stories here real quickly. I said I wanted to share a couple of failures. I don’t think I’ve ever shared these. I actually forgot about them until I started digging. This is going back all the way to 1996. I graduated high school in 1990. Never went to college a day in my life. I started working in the printing industry. I thought I was going to be a huge success there as far as a first pressman, which was going to be getting paid about $75,000 back then. $75,000 a year. I’d have to work probably about 10 years and I’d be at that level. I started at like $25,000 a year. Not bad for a kid just out of school that had no education. They were willing to train me.

[00:16:10] Scott: Then from there I worked for my father. I thought from there I was going to be an owner of that business eventually. I thought I was going to be a part owner. Then I started to see that that business was like a bad marriage, to be honest with you. The partnership was terrible and all that stuff. I started thinking to myself, “I don’t want to be held in hoping that this business that I’m working in is going to be mine one day. I want to create my own.” I was always thinking like that.

I had this idea that if I build a little mini website, which by the way I just started to play around with a computer at work. When it was slow or whatever I’d be on the computer. We had dial-up at that point. I think I was using like a free website platform that they had. It was really, really new to the scene. I thought that if I could build this website and if I could get other businesses to want me to put their business on there because they didn’t know how to do it … I wasn’t building them a website. I was building a place where local people could go and find businesses that did what they needed it to do. Kind of like a newspaper in a sense. Then from there also I could do deals. I wasn’t even thinking about building an email list at that time. I’m not even sure if that was even … It was probably there but it wasn’t nowhere as near like it is now. I was just thinking I was going to get what they call SEO, like ranking. I was going to get people in my area searching for certain things on Yahoo or whatever. I thought that they were going to find me. Then from there I was going to be able to say, “Hey, Mr. Business Owner. I’ve got this website and I get traffic to it. Would you like to be on it? You can pay me 50 bucks a month, 100 bucks a month or whatever.” I thought they were going to say, “Yeah. Absolutely. I’d love to do that.” Then I can go out and find businesses and then just take their information, put it up on the website. I’d go out and shoot pictures. I’d go out and do a little write-up. I’d maybe do a little interview.

[00:18:08] Scott: This is what I’m thinking back in 1996. Remember, I don’t even think I owned my own computer at that point. I don’t even think I owned it. I wasn’t in the photography space yet so, yeah, I didn’t even own a computer. I was doing this all at work, my father’s company. When things were slow I was playing around with that.

I built this little website and everything. Spent all this time learning how to do it. I probably spent two to three hours just trying to come up with a way to put an image on the site or get it in a certain location or something like that. I spent all this time. Now I was like, “All right. Cool. Let’s go out and get some people.” Who could I get first? Our business, right? I got my father’s business. I didn’t charge him anything. I think I found another person who was in our … We were in, like, a little strip mall. I think I got someone there, maybe the deli. Then I might have gotten someone else down there, maybe it was a dry cleaner or something like that. I went through the motions, did it and I learned a ton. I never ended up getting one business to say, “Yeah, I’d love to do that,” because I couldn’t get ranked. I couldn’t show them the value also. They didn’t understand it. I was trying to sell the Yellow Pages in a sense with an online thing. If I couldn’t show them that I was getting traffic or that there were people there consuming these coupons or anything like that, how could I sell it? But I learned a ton. I had this big vision that I was going to be able to go out there and just sell these spots. I was going to have this big deal site in a sense for the local area. Then I just gave up on it. I said, “You know what, I’m done.” I stopped working on it and I just let it go.

I spent time, a ton of time building a website. I think I even started learning Dreamweaver back then maybe. Dreamweaver was expensive, too, back then. I think it was a couple hundred bucks. I bought books. I tried to figure all that stuff out. Late nights. Sometimes I’d stay late at work because I didn’t have the computer. I’d have to do it there. I learned stuff. I understood what SEO was, search engine optimization. I never knew what that was. I kind of understood it. It was all new. That’s back in 1996. Failure. Did I lose any money? Not really. I bought a piece of software to help me with it. I might have bought hosting even, if that was a thing. I don’t even know. I don’t remember. I lost time. Not a lot of money, but I lost a lot of time and I was kind of deflated a little bit. All right? That was a flop.

[00:20:38] Scott: Moving on to 1998 now. I had another idea kind of similar to what we were doing here with this bringing businesses to a certain area as far as how I can get attention and then give it to the consumer. We were paying at the time for a local little coupon book. It wasn’t your big magazine. It was probably about 3½ inches tall by about maybe 8 inches long. It was like a long coupon in a sense. It was kind of like on construction paper. Think about construction paper. It was like heavy card stock and it was all different color. It wasn’t just one was pink and the whole thing was pink. It wasn’t like one was white and that was it. The whole thing it was all different colors because depending on the business you would put it on there. There were no full-color ads.

This guy would come in and he told us that this was going to 20 thousand zip codes in our local area. He was like, “Would you like to run a special? I’ll even run it for half price. If I run it for half price and you’re going to see that this thing gets you business, you’ll be back.” We did it. Then he had us probably until the time I left. We were paying about a thousand dollars for every time that that thing went to another zip code. He could have sold us more zip codes if we wanted to broaden our reach.

[00:22:00] Scott: I’m thinking to myself. I’m like, “That’s an amazing opportunity for someone to go out there and just do a better job. Have better graphics, have it be more like a magazine.” Here’s Scott thinking again. “This guy is doing it. He’s selling.” I used to get the book in the mail. I think there was probably like 50 different businesses in there. It wasn’t coming in an envelope. It was just coming with a little thing on the end, a little sticker so it couldn’t open up. You had to do that when you mailed stuff. It was really generic. You’d have the pizza shop. You’d have the gutter cleaner. You’d have us in there, a window and door company. You’d also have karate. You’d have all this stuff. I’m like, “There’s like 50 spots in here and he’s selling them for 800 to 1,000 dollars. Oh my gosh. I’ve got to get into the game. I don’t even have to have a website. All I’ve got to do is show people that I’m going to mail this to X amount, like 10 thousand zip codes. Let’s do it.” Now all of a sudden the wheels start turning.

The idea was to create a coupon book to mail to homes in the area, just like he was, and I could do a better job. Then I started researching printing costs, started going through all that. It took me weeks to figure that stuff out. It was confusing because you didn’t know exactly how much it was going to cost you for a graphic designer, for the formatting, for the plates that they were talking … All this stuff. I had a friend that worked in a printing company and I had him help me out through this. He was actually going to do some of the design work for me. I was like, “Maybe we can partner on this. I can contract you for the designing stuff and then we can go ahead and sell the books.” Great idea. Then he led me to other printing places that we could possibly get smaller runs done. All this stuff. See though, even back then, 1998, I’m doing all of this, guys. I’m doing all of this. All right? Researching printing costs. Then I had to research in the area what areas that I could probably go in and dominate. I was looking at the other guy what he’s doing, how can I go into these other areas that he might not be in yet and go in there and take a part of that market?

[00:24:05] Scott: I started doing all that. I started looking at zip codes. I started looking at how do you buy a mailing list, like a physical address? That’s basically what you’re doing. You’re buying the list of zip codes so you can mail these people stuff. I was learning all about that and everything. This probably went on for about two or three months as I’m doing this. Again, late nights, after work, meeting with people, all this stuff. My plan, my big plan here was to sell 25 businesses to start for $500 for a half and $800 for a full. If I sold the full I would have made like $20,000, something like that per run. The half was like $12,500, I think it was. Something like that. 15 to 20 grand, let’s just call it. Right? For me to print it and mail it it might have only cost… I don’t know. Maybe even it would cost 5 grand. I was going to make 10. In my head I’m like, “This is it. This is it. I’m going to go out there and just … I know how to sell. I’ve sold windows and doors and siding and tubs and bathroom remodels, all that stuff. I’m good with customers. I can do this.”

What did I do? I went out and I approached about 75 businesses. Yeah. The lessons that my father taught me going all the way back to when I was a kid going door to door selling Christmas wreaths is coming back. You see how that just happened? If you guys missed that episode with my father you’ve definitely got to go check that out. Theamazingseller.com/dad. Go check that out. It’s a video. You can watch it and you can see exactly how he set me up for success in my life. Also, how to go out there and get a lot of no’s and just keep trying but then keep moving. Just keep moving on. I approached about 75 businesses. I was a little nervous, to be honest with you. You’re always getting that … You go in and “Hey. Can I speak to the owner?” “He’s not around right now. I’m the manager.” “Okay. Maybe I can talk to you.” “No. We don’t have time right now. We’re busy.” You’re going to get that a lot.

[00:26:04] Scott: I approached 75 businesses. I had everything mapped out as far as what I was going to do, how many I was going to do. I needed to sell probably, I don’t know, 10 of them to break of even to be able to get the first run off. I sold five. Out of 75 businesses I sold five. I think out of those five maybe even two or three of them were half pages so they were only $500. What do I do? I kind of felt defeated a little bit. I felt like, “Man, this might not work for me.” Not to mention I had family. 1998 now I’ve got kids. I’m working a full time job as a contractor. I’m doing this stuff at night. I got kind of discouraged. I said, “You know what, I’m not sure this is right for me. I’m not sure this is what I want to be doing.” What did I do? I stopped. I gave everybody a refund and I said, “You know what, it’s just not going to work. There’s not enough demand here for me in this area.” Or I didn’t have enough time, or I didn’t think I had enough time. I just didn’t want to push it but I learned. I learned a ton about businesses. I learned that I don’t want to go in there and try to convince businesses what they need. I want businesses to reach out to me. It’s so much easier when someone reaches out to you and goes, “Hey. I hear you build websites. Can you build me one?” It’s a lot easier, right, than me going into a business and going, “Hey. Do you have a website? I noticed on the internet that you don’t. Would you like me to build you one?” You have to convince them. You have to sell them. Right? It’s so much easier though if you have a business or even someone that’s looking for something and finds you, kind of like Amazon, and then they just buy. It’s so much easier, right? Those were two major flops in my eyes.

[00:28:01] Scott: Did I give up? No. My wife and I we did a lot of stuff even before we started our photography business. We tried … Oh, gosh. Here’s a good one too. I forgot about this one. If you guys don’t want to listen to this you guys can shut it off. I’m going to tell you guys anyway. I know I went a little bit longer here than I was going to, but this is funny. There were these little melting pots. I don’t know if you remember. They still have them where you put this little wax thing on top and you put a little tealight candle on the bottom. My wife’s mother had a ceramic background. She taught ceramics and she had a whole ceramics setup in her basement, two kilns. The whole thing. She had classes there. She would have classes like twice a week. The driveway was packed with people.

My wife is like, “Maybe I can make these little teapots there, these tea kettle things or whatever they were. The tealight things. They’re like little … You put a little thing on top. It would melt and it would send out a fragrance. Then the little tealights.” She’s like, “I’ll make these. I’ll pour them …” She would pour them in a mold. We bought these molds. She’d pour them and then basically deconstruct the mold. Then you would have your little teapot or whatever it was. We even did little pumpkin ones. All that stuff. Our kitchen was plastered with all of this stuff. There was just buckets of … What’s it called? I know what it is. It’s called slip. If anybody is in the ceramic world, you know I know what I’m talking about. It’s called slip. Basically it’s kind of like liquid clay and then it would harden. Then once she was done with that she would have her mother fire them. That would make them hard. Then she would paint them and then redo them again or whatever. I forget the whole process. We would do this. She would make like 20-25 of them. Then we would go to a craft fair. Then you would bring all those to a craft fair, sell them for 10 or 15 bucks or whatever and you’d make 200 bucks on a weekend.

[00:30:02] Scott: We were happy as heck. We were like, “Man, this is it.” Then we started thinking, “How do you scale this thing? How do you actually build this thing into something that you could make a living?” It really didn’t seem possible. We did that for probably a year before we did the photography thing. You can see, right, that was another thing that we did. We went to craft fairs. We went to different little events. Little mom and pop things like little fall days. We did all that and we learned through that process. Again, we just kept trying. We kept doing things until finally a couple of things stuck. One of those was our photography business, which we started from scratch not knowing anything about photography. Just my wife had a passion for it. Never learned anything in school. It was all self taught by books, by doing, by taking a 35 mm roll of film, taking pictures with lighting and seeing what works and what doesn’t work and then changing it. We didn’t have digital when we first started.

I just wanted to share those stories with you guys. Number one, I forgot about them. I forgot about that ceramic one until just now. I love going through this stuff. It just shows you that there’s things that you’re going to be doing now that you’re building this skillset, this asset that will help you in the future. The other day I was working on a graphic. My buddy was over from Arizona visiting. I was working on a quick graphic for him because we didn’t want to wait for someone to do it. I said, “Let me just whip something up.” He was watching me and his wife was watching me like, “Man, I wish I could just go in there and do all that stuff.” I go, “This is a perfect example of something that I learned because of my photography background that now I’m using in the Amazon world.” It’s crazy, right? I’ve made flyers. I’ve done all kinds of things, price lists, all that stuff because I did it back then. Now that’s a skillset that I have right now. Right now I can sit down on Photoshop and I understand what I’m doing. Okay?

[00:32:00] Scott: Again, understand that this is a process and you need to learn as you do. You can only learn if you do. All right? That’s it, guys. I just wanted to jump in here, number one, and just say happy holidays and say thank you so much for being listeners. Just to let you guys know that it’s not all about success. Yes, success comes in all different levels and all different kinds, but it’s all about the experience through this journey. It’s going to lead you to where you want to go, but you have to, you really have to make that choice. Is this going to be something that you are going to want to do moving forward as far as being an entrepreneur? To me, right now we are on the best opportunity out there, in my eyes, as far as launching products in the e-commerce world and using Amazon as our launch pad. To me, man, it’s right there for us. All we’ve got to do is go out there and tap in and then learn through that process as well.

All right. Guys, that is going to wrap this up. I want to say thank you once again for being a listener. We’re almost at 10 million downloads, which is just incredible. Again, I can’t believe it. I’m motivated and inspired more than ever. Again, I just wanted to come on here and say thank you. Happy holidays. I truly, truly appreciate each and every one of you. I’m going to remind you one more time here as we go into the new year. Remember guys, I’m here for you. I believe in you. I’m rooting for you but you have to, you have to- come on, say it with me. Say it loud. Say it proud. Let’s say it going into 2018- take action. Have an awesome, amazing day/weekend/holidays and I’ll see you right back here on the next episode.

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