It’s that time of the week again, welcome to another exciting, informative, and motivating session of Ask Scott. This is the place to get your weekly dose of Scott’s helpful tips on staying motivated and where you can get your questions about building your ecommerce business answered. On this episode of The Amazing Seller, you’ll hear an encouraging message from Scott, when to create product bundles, how to keep track of your inventory, the best way to deal with product variations, and so much more! You don’t want to miss a minute of this engaging episode!
Don’t Give Up!
If you’ve been working on your ecommerce business for very long, you know that the temptation can be great to throw in the towel. Many business owners constantly struggle with self-doubt and find themselves wondering if all their work is worth the struggle. If that sounds like something you are going through, you aren’t alone! On this episode of The Amazing Seller, Scott takes a few minutes to encourage sellers like you who might be struggling with the idea of giving up. Don’t give in, keep fighting for that dream that got you started in the first place. Do yourself a favor and make a commitment right now to see the process through, you’ll be glad that you did! Hear more from Scott about this important topic on this episode!
When is it a good idea to bundle products?
How do you know that it is a good idea to bundle two well researched and well-performing products? How do you know that the bundle will work? On this episode of The Amazing Seller, Scott breaks down his approach to creating product bundles. The primary point that Scott drives home is that it is vital that the two products are related and complement each other. No one will buy gardening gloves paired with a baseball hat! Think through how the bundle complements and works under the brand you are developing. To hear more about this subject, make sure to listen to this episode!
Is it a good idea to list different product variations under the same listing?
As a business leader, you hate to waste your time and energy, so naturally, you look for ways to drive traffic to your product listing as effectively as possible. One way that many sellers do this is by featuring multiple variations under one product listing. But is this always the best strategy? Scott says that this plan will work well if all the products are the same only differing in options like size and color. If the product has different characteristics than color or size from the primary product, it’s best to bundle or create a separate listing. Get all the details on this topic from Scott by listening to this episode of The Amazing Seller, you don’t want to miss it!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [3:30] Don’t give up! Stay committed to the process.
- [10:00] Question #1: How do you know there is demand for a bundle?
- [19:30] Question #2: I have a question about tracking packages.
- [24:30] Question #3: Should I have multiple product variations under one listing?
TRANSCRIPT TAS 469
TAS 469 – Ask Scott #145 – Creating Bundles with Demand – Tracking Inventory to Amazon – Variations and Listing Options
[00:00:02] Scott: Well, hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 469 and session number 145 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday and here we are again with…
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…another Friday session of Ask Scott. And I am fired up to dig into these questions today. And let me just give you a little idea of what we’re going to be talking about today, the questions that came in, and we’re going to be talking about creating bundles with demand. We’re going to be talking about tracking your inventory to Amazon and kind of where it goes and why sometimes it might not all be checked in at the same time. And then variations and listing options, we’re going to be talking about that as well.
I want to remind you, if you have a question that you want me to answer on an upcoming Ask Scott session, just head over to TheAmazingSeller.com/Ask and just leave a short message with your name, maybe where you’re tuning in from and then your question and try to keep it within a couple of minutes and that way there, we can listen to the question and we can get into that answer. All right. So, that’s all I ask. And just remember to leave your name. I want to know who I’m talking to here. And I want you guys to imagine like I always say, if you guys are new, you’re going to hear this for the first time but if you’re a long-time listeners you’re going to hear it for, well, maybe the 145th time probably is I want you guys to imagine that we are in that coffee shop together having that cup or coffee or tea or whatever your beverage of choice is and we’re having a casual conversation talking about business or life.
And again, a little reminder here. If you have any other questions that you want to ask even if it’s not necessarily related to Amazon selling, fire away. Go ahead. I would love to help you in any way that I can and if I can’t, maybe I can point you in the right direction. All right. Because to me it’s all about building a freedom lifestyle business, something that can free us up to do more of what we want to do but then also something that we can be proud of within that business and then from there a lot of times the mental things get in the way and that’s something that I work on myself personally but I would also be able to maybe give you some advice there just for myself going through that process.
[00:02:11] Scott: All right. So, again, the reminder here is TheAmazingSeller.com/Ask. You can ask a question there, a voicemail. And then today’s episode is 469 so the show notes and transcripts and all the links can be found at TheAmazingSeller.com/469 and from there you can go ahead and grab all the goodies.
Now, before we do jump into today's first question, and we are into 2018 now and I just can't believe that we're approaching here three years for the podcast. Actually, beginning of February, we'll be three years for the podcast which is just amazing, and I never would’ve thought that we would’ve been this far along. I mean I hoped we would, but I just didn’t expect it, let’s just say that and the response has been awesome as you can see as we’re still doing this. So, it’s pretty awesome. And the reason why I keep coming back is because of messages that I’m getting from you whether that’s a thank you note, whether that is an email or whether that’s you on a Facebook Live when we’re doing those, and you tell us a little bit about what’s been happening in your world.
So, I want to really highlight something here for you in 2018 and there is a point to this story by the way. It really is coming down to deciding if you are all in. And what I mean by that is are you going to commit to the process? Are you going to commit yourself to being consistent every single day with those two words that you guys know I love all the time to talk about and that is taking action? If you are and you’re committed to the process and you’re willing to whether you get knocked down and get back up again, you have to decide that you are going to just keep going. All right. And I want to highlight that because I think the word today or the phrase today, let’s call it, is don’t give up because you could be one product away from a successful product.
[00:04:10] Scott: You might have launched two products that didn’t do so well but you learned a ton. You have to almost switch the way that you think about success in a sense and also look at what have you learned from that experience. I think we always forget about a lot of times we forget about the experience that we’re able to really learn from versus it just being like, “All right. I did this one thing and I needed to get this result.” What did you learn it through that process? And in this process, it’s always what can I learn from launching a product? Or maybe something about Amazon that I didn’t know or maybe it’s something about my own e-commerce or maybe it’s about building my own list. I didn’t know about building a list or how to do it or what an autoresponder was and now you do. And guess what? You can apply all of those things to whatever business you're in now. You might be starting a new business five years from now and you're going to know all about list building because you've been following along here and you followed through that process. So, I really want to highlight that.
Now, I did want to highlight someone here, one of our TAS listeners, JP Shields. Now, JP, if you’re listening, I just want to say thank you once again and I’m looking at your picture right now that you have in your Facebook profile because you posted this during a Facebook Live and it comes up with his picture and then with what he had wrote and it's a picture of him holding up a glass of wine smiling and looking pretty happy. So, JP, awesome job. Thumbs up. Now, here's what he said during our Facebook Live and I took a screenshot of it because I wanted to, again, remind myself that there are people out there actually listening and then applying. All right. So, he says, “Hi, guys. Big fan. Started listening to the podcast in May last year. Launched first product in August of 2017. Third product goes on sale next week as part of the same brand. Just starting, turning a profit and hitting 40 to 50 sales a day. So many times, I’ve nearly given up.”
[00:06:07] Scott: Let’s stop right there for a second. “So many times, I’ve nearly given up,” and then he goes on to say, “But something in the podcast has made me believe again. Thank you so much for the encouragement and your energy.” Beautiful. I mean, right there that fires me up, sends me through the roof like just to be so excited like I’m doing cartwheels. I’m jumping high. I am doing anything I can to show excitement because that fires me up and I’ve got a whole wall of thank you notes and messages, of people’s stories over on my right here. I’m pointing to the right like you can see me right now. You can’t but they’re over on my right-hand side of my office and it just reminds me every single day that what I’m doing is making a difference.
And a lot of people say, “Scott, like why do you keep doing the podcast? Like I mean, yes, okay I know now you sell like your Private Label Classroom. People can buy into that,” but I’d give everything away free here on the podcast as much as I can to help people and to me, it’s like not even about the money. It’s about how many more people can I help? And I know the money will follow somewhere somehow. So, just be very clear in the future when you’re doing something and you’re thinking to yourself, “I just want to do this because I want to help someone,” I’m telling you good things will happen and just stuff like this, I mean, this year is enough for me. Like that’s money in the bank for me because it gives me that push. It gives me that motivation, that inspiration to be here and giving you guys the energy that hopefully you guys get to do what JP did and that’s where he’s sitting there thinking to himself, “I feel like just giving up like I feel like I just started this thing, I tried two products, didn’t work. I just feel like giving up.” And then he tunes in and all of a sudden, he’s got a little bit more energy because he hears a little bit of my energy and then that kind of gets relayed back to him and that’s really awesome, that’s really amazing.
[00:08:06] Scott: And I know I need that sometimes like I follow some people that it’s just for the drive. It’s for the energy. It’s just something that we need and whether this podcast helps you get like a new trick or a new tactic, that’s fine. Like we all want tactics. We all want that stuff, right? But if it also gives you the energy and the focus and the clarity and the motivation and the inspiration then that’s good too like we need that. We need that to fuel ourselves especially going through those times of doubt. And JP he doubted himself. He doubted the process. He doubted this business model for himself and let’s be honest, but he didn’t give up and now he’s at 40 to 50 sales a day which is pretty awesome and he’s growing and he’s excited and now he’s just going to build up that momentum.
Does that mean JP is going to have it smooth sailing from here? No. Does it mean that we have it smooth sailing from here with our new brand just because we hit a month of 100K and we’re about to do it again? Like does that mean everything’s going to be smooth sailing? Absolutely not. Like we have struggles every single day. It’s business. It’s life. But you know what, we have the opportunity to be here and be alive and be able to take advantage of this amazing time that we live in that allows us to do this if, a big if here, if you want to commit to the process and we want to really not give up and just put it in like just put in the energy and take action every single day even if it’s the smallest action.
So, that’s what I got for you, guys, today as for as my little pep talk, my little motivation, my little huddle, let’s have a little team huddle here and let’s get out there and make it happen even if you’re having one of those weeks or one of those months. It’s okay. We all have them. All right. So, let’s go ahead and get ready here. Let’s listen to today’s first question. I’ll give you my answer. We’ll get rocking and rolling. What do you say? Let’s do this.
[00:10:09] Nick: Hey, Scott. This is Nick from Cincinnati. I’ve got kind of two questions for you I guess related to bundles. So, the first question is how do you know if there’s demand for a bundle? So, if the individual parts in a bundle have decent demand, decent depth but they’re not necessarily bundled together, I guess, how can you tell that that’s maybe a good thing to bundle? I’ve been looking at frequently bought together and things like that to help kind of make that decision, but I suppose maybe the best way is just test it. So, that’s kind of the first question.
And then second question, is there a way to have a bundle that has an optional add of kind of like maybe a separate SKU? So, for example, if it was like a grilling accessories bundle that comes with a scraper or a meat thermometer and maybe a couple of different grilling accessories but then maybe some special item that is only specific to a certain part of that market like say like a chicken basting brush versus a beef basting brush or something? I don’t know. I’m making this up. But is there a way to have a bundle and then like add a separate SKU as an option or does that have to be its own single SKU item sent into Amazon? Thanks, Scott.
[00:11:48] Scott: Hey, Nick. Thanks so much for the question, man. I really appreciate it and so glad that you are rocking and rolling in your business so that’s really, really cool. Okay. So, let’s talk about this. It’s a great question. It’s actually something that is currently happening in our new brand and we’re starting to develop some bundles that will be also targeting other parts of our big market. I talk about this whether it’s on the podcast or whether it’s on my YouTube channel, but I talk about like really finding that bigger market and then creating like a sub-niche in that market but then even taking it one step further and doing another sub-niche and then from there maybe even figuring out if your product could be used or could be adapted to another market.
Here’s the issue though, if you have something inside of that bundle and I’m going to answer both questions here but I’m going to kind of go down this path right now. If you have a beef basting, I forget what you called it, like a baster I guess or whatever. I don’t know what I’m talking about right now, but you get what I’m saying. If something’s related to beef and that you’re going to use it just for beef and you have a bundle that is really targeting people for chicken, well, that’s not going to make sense and it’s probably not going to work. So, that’s where you got to be really careful with that.
So, when you create those bundles you either have to specifically go after the beef market or you have to go after the chicken market. I don’t think you should mix those two unless you’re doing like a variety pack. Maybe you’re doing a variety pack that says we give you one that works with beef and chicken. Now, with people that eat beef, they might eat chicken or vice versa. So, you kind of get where I’m saying there. You got to be careful with that. I would start by creating a bundle that’s specific to that one thing and you also brought up like, okay, now and let’s kind of get to your first question, and that was like how do I know that there is a demand and depth for that bundle?
[00:13:49] Scott: And the truth is you really don’t unless there’s already an existing there. But if there’s already an existing bundle there, that’s okay. You got to really kind of make yours a little bit different in a sense or you have to make yours a little bit better or even just looked better and that’s kind of what we’re doing right now like we’re putting on our own spin on an existing bundle that we think we’re going to make even better and we’re going to have better images and we’re going to have better packaging and all that stuff. But this is also and anyone out there that is selling products that could be bundled together currently right now like you might be selling three different SKUs on separate listings, but you could just take those and put them into one bundle and make another SKU. And that’s what I would definitely recommend if you can do that because it allows you to leverage the products that you currently have but making another SKU and making another SKU that could be a higher price point. We did this as a test inside of the fourth quarter and all we did was 25 units.
We did 25 units. We bundled a bunch of our existing products together and we did it manually too because a lot of people say, “Well, how do you get that packaged?” At first, we manually did this, so we took the three or four different products. We put it into its own box. We got a box from Uline or something and then we went ahead, and we put our labeling on it and that’s it. We sent them in, 25 of them. And guess what? They all sold, every single one of them.
So, now what are we doing? Well, we’re having a co-packer inside in China that our agent actually went and found and then from there we’re going to pay a little bit of a fee for that but we’re going to have a higher price item now. So, now we’re able to have a higher priced item. We didn’t have to do any more work other than just find someone that was going to pack it and then also create new packaging. So, we had to just create a new design for it to kind of bundle that. Now, the other cool thing is now we’re able to also take that same bundle and maybe just position it differently, so it fits another part of the market and that’s kind of what you’re asking and we kind of talked about that.
[00:15:52] Scott: But as far as the depth and demand, here’s the deal. If you have one product that’s selling on your listing, one product, and it’s doing good or you even are just doing your research right now and you see that one product has good depth or good demand so that’s one side of that product or that bundle. Now, you take another product that’s selling well or that has good demand in depth and that’s good. Now, we put those two together, the power in that is now people that are searching for product A are going to land on or your listing is going to potentially come up, and now they’re going to see that. And if you have a really good deal for the two, there’s a good chance they’ll buy that because it’s so related.
Now, the other thing that’s going to happen is product B, people are going to be searching for, not product A yet but then when they see that, they might go like, “Oh, I might as well just get that because I’m going to need that too or I need an extra one of those,” or whatever. So, you’re going to get really two searches for keywords or a bunch of them but are related to that. So, like I said before, if we use garlic press, again, so we have a stainless-steel garlic press and then we have a garlic storage bag. So, if someone has searched and these both have good depth and demand. If someone is searching for the garlic bag, they may see my bundle that comes with a stainless-steel garlic press too. I might sell that now or I might be able to take people that are searching for the stainless-steel garlic press and then they see that the bundle comes with a storage bag and that might make sense.
And then the cool thing is as you list those separately on their own listings as well so now you really have three listings that are live that could be targeting the same traffic in a sense but actually two sides of the traffic like two different searches coming into that listing. So, hopefully, that makes sense. I'm a big fan of it if you can make it work. I'm also a big fan of it because it increases your real estate. It increases the amount of spots that you can take up on a certain search.
[00:17:55] Scott: Imagine you showing up for one listing with product A, another listing for product B and then a bundle. Now, you could also create a variation inside of there with the bundle alone. So, there’s a bunch you can do when you have some products that you know that are already currently selling or that have good depth and demand that will get you additional searches. It’s an easy way to add SKUs and I’m a big fan of it. And we’ve done that and we’re actually doing it right now as we speak with that little test bundle and you talked about like, “Well, how do I know?” You got to test it and I think you said that, but you can test it with a small run, especially if you have the product. You might have to just take 25 of them of each and then bundled together, make your own thing. It’s going to be a little bit of work upfront but it’s a way to test it, get it to market. And if it doesn’t work, guess what, you just let the listing go. No big deal. It just sits there.
So, that would be my advice. Hopefully, I didn’t ramble too much. I get excited about that because there’s a lot of different things that you can do here with that bundle. It can also get you more exposure. It could get you more revenue and you don’t have to do a lot more work because you already have done the sourcing. You’ve already done the manufacturing, all of that stuff. So, pretty exciting stuff. So, keep me posted on that. I think you’re going to do well with it and anyone else that’s out there thinking about bundles or creating different ways for people to come to their listing, it might be finding another product that works well. The frequently bought together is a great way to see what that is. All right. Let’s go ahead and let’s get on to that next question. What do you say?
[00:19:26] Sammy: Hi, Scott. This is Sammy from Israel. First of all, I want to thank you very much for putting all the effort into the podcast. That’s helping me a lot to build my Amazon business. Keep up the great work and thanks also to Chris and Don for their hard work as well. My question is about tracking inventory I sent from China to Amazon. It happens to me a lot that I sent shipment into Amazon and they don’t check in all of the units or they check units into the wrong shipments even if they’re closed or deleted. So, it makes it very hard for me to check if they’ve received all of the units that are actually sent. So, my question is I want to talk about the process which happens in Amazon from when they receive the shipment from China until they sent to all around the country. It's even possible for them to send that customer one product with the wrong SKU. Those would be great if we could talk about how you track all the units you send from China if they’ve received them in Amazon. Thanks a lot. Keep up the great work.
[00:20:33] Scott: Hey, Sammy from Israel, what’s up man? Thank you so much for calling in. I appreciate that, and I think this might be two weeks in a row or maybe it was the week before. I forget. But it seems like I’ve had a lot of voicemails coming in from Israel, so I want to thank all of you and everyone that’s international that’s phoning in. That’s really awesome. I love, love hearing from all of you guys all the way from Israel. It’s pretty awesome. Okay. So, let’s talk about this and I don’t really have an exact like answer but I’m going to give you some things to think about and some things that could be happening.
Now, number one, you’re shipping directly from China to Amazon. Here’s the deal. You’re probably being checked in a little bit differently and I can’t say for sure but probably a little bit differently because it’s going to like a warehouse that’s closest. And what’s going to happen now is that inventory is most likely being broken up. So, let’s say you send in 500 or 1,000 units. You’re sending it into a location where they want you to send it because it’s closest at the time but then they’re going to go ahead and they’re going to send it to different locations. Now here’s the thing, and we all know the more time something is handled, the more chances there are for mistakes.
So, my hunch is that your products are being scattered amongst different warehouses and as they’re being checked in, some mistakes are being made. So, that’s just going to happen. There’s nothing that we can really do because it’s kind of out of our hands. The only thing that I would say is that you’re going to have to keep an eye on your inventory when it’s being checked in and it can be frustrating because we’ve had inventory that gets checked in the same day like after it’s been received, and it’s checked in. And then we have some that it seems like it’s a week, week-and-a-half that there are another 200 units that are missing in a sense and then all of a sudden, they show up and they’re checked in or we got to make a phone call, or we’ve had it where they were checked in wrong so now someone that ordered a red is getting a black or vice versa. So that stuff can happen.
[00:22:44] Scott: So, I don’t really have an answer for you other than the explanation that I believe is happening. The only thing that I would say is if you are doing like large orders like if you’re doing like a 3,000 batch being sent in. That’s probably going to be broken up even more. So, you might want to break that up into separate ones if your manufacturer will do that and say, let’s say that you’re going to do even let’s just say you’re going to do 1,000, you might want to break that up into two shipments and then that way there are 500 being sent in and they might only disperse to two different warehouses versus it would’ve been maybe three. I’m not 100% sure if that would fix the problem but I know that if you’re sending it all in then it’s going to, especially if it’s a large amount, it could get shuffled around even more. But there’s no simple answer to that that I know of.
And if someone else does, please go to the show notes of this episode, 469, and not just the show notes but the comments section and comment. Let us know if there’s something that I’m missing here because I’m not aware of it. Again, like I said I’m always learning too so it’s a great question though. But it is frustrating because I’ve run into that just recently in the new brand like, okay, a third of everything was checked in but then there’s still a bunch out there that still needs to be checked in and it seems like it’s lost, it’s missing, where is it. It’s saying that we’re out of stock, whatever, but we know we’ve got inventory that’s already been kind of like received that just hasn’t been checked in. So, yes, that can be frustrating. So, I hear you.
All right. So, hopefully, that helped a little bit but, yeah, you got to kind of deal with it in a sense because that is the nature of sending in a bunch of inventory at once if you’re going direct to Amazon FBA. All right. So, let’s go ahead and listen to today’s last question and I’ll give you my answer and we can wrap up and you guys can get on with your weekend. You guys can get out there and take some action. What do you say? Let’s do it.
[00:24:42] Carol: Hi, Scott. It’s Carol. I’m located in New York and I’m one of your biggest fans on your podcast. I listen to them almost every single day and I do see bigger success since I’m following you. I am now listing an item that has like 10 different styles and all the different needs but it’s the same type of things. For example, let’s take a cup, a mug, a mug with different type of styles and different sayings. So, people will buy according to what it’s saying or what emotion they want to give out.
Anyways, so my problem is if I keep it separate, it's going to take much longer for me to accumulate product reviews, therefore, I combined the variations into one big variation, but the problem is that if somebody looks for one type of thing, they look for let’s say a ceramic mug, my variation will come up but only one type of expression is going to come up. Another one that they’re probably looking for but there are many variations in there and the person probably won’t even know to click on it because they won’t know the main image. Therefore, I’m trying to figure out a way that the variations can be together, but they should come up separately. And even more when I do PPC, the wrong things come up for the wrong items. Do you think I should do each separately or together? How do we work out a PPC like this?
[00:26:22] Scott: Hey, hey, what’s up, Carol from New York? What’s up? That’s my original state. You guys know that or a lot of you do but yeah, I could tell a little bit with your accent. Yeah. Awesome. So, thanks so much for the question. Thanks so much for being a big listener or a big fan of the show like you said, it’s awesome and I appreciate you and I appreciate everyone that is listening. Okay. So, let’s talk about this really quickly because it’s a great question and I do get this question quite often because people want to focus on like the reviews like I’ve got like four different products. I want to try to group them underneath a listing in variations and then that way they all share the reviews. Well, let’s timeout for a second here. All right. I’m doing the timeout sign like I do often like we’re in the basketball game like blowing the whistle, timeout.
Let’s talk about reviews for a second. Number one, when you’re doing your product research or you’re doing like all of that, we don’t want to look at reviews as something that we necessarily have to go out there and get a certain number in order to sell. At least that’s my plan, that’s our strategy. We don’t consider reviews as far as how many we need to get in order to start selling. That’s like down on the ladder or on the list that we even think about because we’re, right off the bat, looking at products that have usually under 150 but we’re like 200 or less. If one had like 500 but everyone else is under 200, we would still maybe consider it. But we don’t go after those products that you’re like, “Oh my gosh, okay, I’ve got to get at least 100 reviews out of the gate.”
So, I hear you because you’re sounding like you are wanting to make sure that you get reviews and then when you get reviews that you don’t have to go out there and get reviews for three different listings or five different listings. And, yeah, that would be a headache. I don’t think in this situation that it would be wise to put those types of variations under one listing.
[00:28:26] Scott: So, let’s say, you sold t-shirts. You have a t-shirt that’s red, but yet you have five variations with five different sayings on them. It wouldn’t really make sense because, number one, you’re only going to be able to put in the title like maybe one of the sayings. You’re not going to want to put in there a t-shirt that has this saying and this saying and this saying. Number one, you’re not going to have enough characters and it would just be messy and you wanted to be so targeted. So, that way there when you do run your pay-per-click, you can just select that listing and drive traffic to it or that variation. So, the only way that a variation will work in this case is if you had different colors or different sizes for that one saying. So, if you’re selling a t-shirt, you would have maybe colors and you would have sizes. Let’s keep it simple. Let’s just say you have colors.
Okay. And a t-shirt is a bad example because then you should have sizes. Let’s say that it was some type of glass and it had certain sayings on it. Well, you could have a red one, a blue one, a yellow one, all the same saying. So, now when people are searching in Amazon and maybe they are searching for that one saying, well, then they come there and then they can make a decision, do I want it red, black or white? So that makes a lot of sense. So, I would not put different sayings or different other variations under there other than size and color. That’s what I would do.
Now, the other exception here would be if you had something that you could buy a single unit, a three-pack and a five-pack. Then that's okay. It's the same product but you're offering different amounts in those packages and that would make sense. But definitely, definitely, I would not list a bunch of variations with that type of options underneath there. It’s almost like you’re giving them options in the variations as far as a completely different item in a sense.
[00:30:21] Scott: Because if I’m searching for something like “I love pugs” and I see that under that also has like another random dog maybe. Well, I guess, that could kind of work if you did like create your own “I love my dog” shirt or something like that. But it be more specific if you had just stuff that was pug related to that and then Rottweiler and then whatever, Golden Retrievers, or whatever. To me, that would be better. I still wouldn’t do it where I would have different options for dogs below it. I would do it where it was more focused on that one thing. So, if people are searching for pug-related stuff, it’s going to come up in search and then they’re going to find it. Hope that’s a good answer for you or at least a good example. But that’s what I would do and then you’re right, pay-per-click would be tricky if you were to do that. So, I would focus on the one listing and then driving the pay-per-click to that.
Now if you had a certain color, let’s say that you had red that was really popular, and people were buying red, well that, number one, is going to come up in search. So, if someone searches and you have three different color options, black, white, and red, the black is going to be displayed because that’s the one that’s selling the most. So, you may want to say, “You know what, I want to go ahead and run pay-per-click to my red variation on that listing,” and that’s fine. Now, you may say, “Well, I have three different size options or maybe packages,” let’s call them packages. “I have a single unit, a three-pack and a five-pack,” but you know that people are going to be shopping price, so the single unit is going to get their attention so it’s $9.95. The three-pack is $19.95, and the five-pack is $29.95. So, it’s purely a better deal if they do the three-pack or the five-pack. So, then what you might want to do is drive traffic to the lower-priced item to get eyeballs and then once they click in, they’ll make that decision to buy the better-priced version.
[00:32:25] Scott: So, that’s another way to think about variations. So, hopefully, I’ve given you enough to think about but, yeah, I personally would not do what you are saying as far as giving those different variations as completely different styles in a sense. I think it gets messy and I think just thinking about the reviews because I think that’s what you are thinking as I don’t want to have to do all the work to get more reviews for each listing. I wouldn’t worry about that especially if you’ve done your research properly.
So, once again, thank you for the question. Everyone, thank you for all the questions and if you guys have your own question that you want me to answer on an upcoming Ask Scott session, all you have to do is head over to TheAmazingSeller.com/Ask and do that and just a reminder, if you missed the beginning of the show because you sped through or you skipped, well go back and listen because there’s an important message in the beginning about not giving up and I shared with you JP Shields and how he really messaged me and talked about how he was thinking about giving up and he didn’t and he’s so glad he hasn’t because he’s at 40 to 50 sales a day and growing right now. So, don’t give up. Make the commitment to every single day. Take some action. Small little bits of action that will add up and compound over time. It’s really, really powerful and I think you all can do it.
All right. So, a reminder here on the show notes, TheAmazingSeller.com/469 and then another reminder, if you guys are brand-new to the show, I wanted to give you guys a special resource that could get you started really, really fast and give you the overall roadmap to growing a six-figure brand from scratch and that could be found at TheAmazingSeller.com/Workshop. You can register for an upcoming workshop there or if we have a replay of the past one, it will be located there as well but that will take you through the entire process. It takes really about six hours’ worth of content and lessons and it groups it into about a 60-minute workshop. So, definitely go check that out if you’re interested in learning all of the steps especially the steps that we just recently used to build a six-figure brand in under five months.
[00:34:27] Scott: All right. So, TheAmazingSeller.com/Workshop. That’s it, guys. That’s going to wrap it up. Remember, as always, I’m here for you, I believe in you, and I am rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, come on now, take action! Have an awesome amazing day and I’ll see you right back here on the next episode.
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