What do you do to stay on track and motivated as you build your ecommerce business? Have you joined the TAS community to connect with your peers to problem solve and find encouragement? This is the place, every Friday where Scott answers your questions and helps give you that extra push as you tackle the ins and outs of starting your business. On this episode of The Amazing Seller, Scott shares his thought of the week, tackles why your product listing might not be ranking as high as you’d like, what you need to do to use PPC effectively, and much more! You don’t want to miss a minute of this informative and engaging episode!
What do you do with FEAR?
What power are you letting fear have in your life? Is it holding you back or are you using it to move forward? How can you tap into the strength and energy you need to succeed as you build your ecommerce business? On this episode of The Amazing Seller, Scott shares his helpful thought of the week that was inspired by a note his wife left him. In that note, Scott’s wife included a quote from Zig Ziglar that says, “Fear has two meanings, forget everything and run or face everything and rise.” How does that quote land with you? Which meaning of fear is winning in your life today? How can you make sure to stay focused on the positive and what you can do without being dragged down by the negative and what you can’t do? Learn more from Scott’s helpful perspective on this episode!
Why your product listing might not be raking high enough.
How is your business faring as you get started? Is everything running smoothly or have you encountered some hiccups along the way? What can you do when you run into challenges like seeing your product listing rank lower than you had expected? On this episode of The Amazing Seller, Scott goes over why a product listing might be raking lower than it should. If you find yourself in a similar situation, Scott says that it is important that you take the time to go back and look at your competitors in that category and find out what keywords they are using and how your strategy stacks up. Scott goes into further detail on this scenario in this episode and encourages sellers like you to check out the resources he has put together on keywords. Those can be found in the resources section at the end of this post.
Is it a good idea to use a freight forwarder?
Wouldn’t it be nice if you have your product go straight from your supplier to Amazon? What are the pros and cons of setting up that process? On this episode of The Amazing Seller, Scott explains some of the complicated aspects of this option and whether its really worth it in the end. Scott starts off explaining why it’s so important for sellers to get connected with an inspector or some sort of service so you know that your product meets your quality standards before it leaves the manufacturer. He then goes on to share why he’s a huge fan of using freight forwarding services, like Flex Port. To hear more about this important topic, make sure to listen to this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [3:30] Scott’s thought of the week.
- [9:00] Question #1: Why is my product listing not ranking higher?
- [17:30] Question #2: How do I use PPC effectively for all my listings and variations?
- [24:30] Question #3: Should I use a freight forwarder or can my supplier hand it off directly to freight carrier?
TRANSCRIPT TAS 472
TAS 472: (Ask Scott #146) Ranked BUT Slow Sales? – PPC and Variations – Shipping and Potential Snags
[00:00:02] Scott: Well, hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 472 and session number 146 of Ask Scott. This is where I answer your questions here on the podcast that I do it every single Friday and…
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…here we go again. We’re going to do it today and I am excited that you guys are all here to join me. And if you guys are new to the podcast or to an Ask Scott session, I want to welcome you in. This is kind of our coffee table talk. This is where we sit around that table that I always talk about with a cup of coffee or tea or whatever beverage you enjoy, and we would talk about business and life and really how to go out there and create a freedom lifestyle business. And today, I’m going to be answering some more questions on this session.
Let me just give you a little brief overview of what we’re going to be talking about. Number one, we’re going to be talking about someone that had gotten ranked, but the sales are still slow. So, we got to figure that out. We’re going to talk about that. We’ve got some thoughts there. We’ve got a pay-per-click in variations question and we also have shipping and potential snags coming through that we’ve got to discuss here as well. So, those are the three main things we’re going to be talking about today.
Let me remind you that if you have a question that you want me to answer on an upcoming Ask Scott session, head over to TheAmazingSeller.com/Ask and then leave a voicemail there. All I ask is just leave your first name, maybe where you’re tuning in from and then a brief question and I’ll do my best to air it here on an upcoming Ask Scott session. Okay. That’s all you got to do. Just go there and then ask a question and, yeah, we could possibly be talking together just like this. So, the show notes to this episode can be found at TheAmazingSeller.com/472 and any links that I talk about, any resources that I talk about can be found there on that show notes page, transcripts, everything is there.
[00:02:00] Scott: Now, the one thing I want to do this week is I want to give you guys the last two episodes and kind of give you like what has happened. Because some of you guys come in at just the end of the week, maybe you just tuning in for the Ask Scott sessions, but I want to kind of give you guys stuff that we talked about in this past week. I mean, there’s a lot of stuff we talked about this month so far but in this past week because sometimes you miss it or sometimes you just maybe don’t go back to the blog or maybe your feed. So, anyway, I want to talk about these two really quickly.
Episode 470, we talked about something that a lot of people ask me about and that is business cash flow and when to pull profits. When is the right time to pull profits? That one there is going to be episode 470. It is actually episode 470. It’s already up, it’s already published, and you guys can go back and listen to that if you’ve missed it. All right. Now, I’ll link that up in the show notes. The other episode is 471 and that one there is packed full of information and I know that people wanted this, people needed this and this was three tips to find top keywords to increase product sales and I link to a bunch of resources there, a couple of videos of me actually walking you through a little bit of the how-to and actually looking over my shoulder. So, definitely, 471 is going to be one you’re definitely going to want to go check out. I just said definitely a lot, so you definitely want to go check that out.
All right. Now, before we jump into today's questions, I did want to give you my thoughts for this week and this here really came it was funny how I found this note. I found this note in my luggage that my wife had put a little note in when I was leaving. When I travel sometimes, she will actually put a little note in there. Yeah. I know. It's cute and all and we've been married for 23 years and we're still doing those cute things. So, yeah, she left me a nice little note and this one here was a note that was all the way back from like one of my first times speaking at an event. And the note said this, and it was from a Zig Ziglar quote or saying and this is what it said.
[00:04:00] Scott: “Fear has two meanings. Forget everything and run or face everything and rise.” Man, that second one sounds pretty good, right? Like, face everything and rise. Rise to the occasion, rise to the challenge like that right there says it all and most of us won’t forget about it and they’ll just run like that’s the normal reaction. We want to run away from pain like that’s what we do like we don’t like pain. Who likes pain? No one. But the one thing that I will say is every time that I’ve ever felt a little bit of fear creep into my life or into my mindset and any time that I’ve overcome that, or I pushed myself a little bit to get past it, most of the time good things happen or it led me to something that was going to happen in the future. That could’ve been a connection that I made.
It could’ve been a business move that I was afraid to do because I didn’t know if it was going to work and if it didn’t work, I was going to feel like a failure. I was going to feel like I put all this energy and it didn’t pay off like I’ve had those thoughts. I’ve had those things happen. I mean I can remember going back all the way to when I was a contractor and you guys that have been following me for a long time, you know my story. Episode 300, if you guys missed my story, TheAmazingSeller.com/300. Go check it out. I believe that’s the one.
And then I know that feeling because I was working full-time for my father’s company. My wife and I started a part-time photography business on the side, something we wanted to do. We did that. Knew nothing about the business and we were a little nervous doing it. We did it and we proved to ourselves we could to it. We learned it. We started to get a good clientele base and then there was a decision that we had to make. “Scott, do you leave your job?” And it was scary.
[00:05:51] Scott: I only had probably at that time maybe $4,000 or $5,000 in the savings account, if that, and that was going to pay my bills for the upcoming month like I didn’t have any other means of income other than I had my safety net that was if for some reason this thing doesn’t work out, I could always go out and swing the hammer like that I always had that to kind of fall back on but I still was afraid. I didn’t want to do it and leave my company and then my father’s partner being like, “I told you so,” like one of those things. Didn’t want that. And I was little afraid. I was nervous. I was fearful of what that was going to be like and then I had a family at the time. I had two kids at the time. I have three now, but I had two. I had my daughter and I had my son. My son was only like two at the time. He’s 20 today are going to be 20.
So, it was scary, but I faced it and my wife who left me this note, ironically, she pushed me a little bit and she said, “Listen, what’s the worse that’s going to happen? You’re going to go out there and you’re going to find work because there’s a ton of work in this area and you’ve got a lot of people that you’ve worked for already and it’s not going to be a problem. I don’t think you’re going to have to, but you always had that.” So, she kind of talked me off the edge a little bit like she’s always been that one that’s done that.
So, again, we have to realize that not everything is going to work out, but we have to push ourselves to see what could happen. Because the other question you got to ask yourself is what if I don’t do this? Like, if you’re in a situation right now that you feel like you’re chained to your desk every day, you’re miserable, and you’re bringing that home and you’re now not good to your wife and you’re not good to your kids or you’re not present or you’re just miserable in general. If that’s you then you got to ask yourself, what’s it’s going to be like if I don’t do this? Are you going to be that same person maybe? You don’t know. And to me, it’s like whenever you do something, you learn through that process. You learn so much through that process.
[00:07:50] Scott: So, anyway, to get back to that little note that was left and I actually, you know what, I’m going to leave that note. I’m going to leave the piece of paper. It’s kind of crinkled up and stuff. I’m going to leave that note on the show notes page so if you want to see that note, definitely go check out that that image. Pretty awesome that I found that, and I showed my wife and I was like, “Wow. Look at that. Look what you did for me.” That really helped too because I remember reading that.
So, again, FEAR, big capital letters. Write this one down maybe. FEAR, F-E-A-R, has two meanings. Forget everything and run or face everything and rise. All right. That was Zig Ziglar that gave us that quote of his and I love it. I love it and I appreciate my wife for sharing that with me and now me getting to share it with you guys. So, anyway, write that one down. Write that one down and believe in yourself and know that everything isn’t going to be perfect, but you will learn, and you will make it. You’ll truly make it if you wanted.
So, let’s go ahead. Let’s get into this. Let’s do today’s first question. I’ll give you my answer and we’ll kick this baby off. What do you say? Let’s do it.
[00:09:02] Nila: Hey, Scott. This is Nila and I live in Alberta, Canada. I want to have a big thank you to you. You’re one of the big reasons that I managed to launch a product on Amazon.com and in the last six weeks I’ve managed to rank it onto page 2 for my big broad keywords. My question is that despite the fact that I’m on page 2 which I thought was really good and I’m surrounded by people who they’re ranking tells me that they’re doing really well, I don’t think it’s selling as much as I thought per day. I’m selling like two or three a day. I thought by the time I got myself ranked, spent all the money on PPC, that I would be selling say a dozen a day and upwards and not like two or three a day. Do I just need it to give it time? Do I need to be ranking for multiple keywords instead of just the one sort of big broad keyword? Just looking for some help on that as I kind of go to step two which is now I’ve got myself ranked where I thought I wanted to be but I’m just not seeing that daily sales going like I expected. Okay. Thanks, and appreciate everything you’ve done. Bye.
[00:10:08] Scott: Hey, Nila. Thank you so much for the question and I love this question, number one, because you’ve taken action. You are ranking on page 2 so that means that you’ve done something, and you are seeing some results, two, three sales a day. Bravo. Like, great job like some people think about doing it and never do it because of that thing we just talked about, that fear thing. You did it. You’re learning through the process and this is a great question because I think you’re going to learn from this question and I think that I can probably answer it and give you some advice.
Now, I did talk about this week a past episode that I did that talked about finding your keywords and then also I talked about another video that I showed of me kind of going through the whole ranking process and everything. First off, you’re on page 2. Page 2 to me is good but you’re not going to be seeing your sales coming from page 2 for the most part. Most people are not going to page 2. They just aren’t. So, my hunch is that you are probably not getting those sales from even that ranking. You’re probably getting somewhere else, maybe a long-tail phrase that came in from somewhere else. Maybe that’s what happened. But you could be, but I can’t say for sure.
So, your first thing would be this. On page 1, for your competitors, for your other sellers that are selling your similar product, if you go to page 1 and you pulled those numbers, if you look at those numbers of what they’re doing per day or per month like what are those numbers? So, what are you possibly able to achieve if you get ranked on page 1? That kind of tells you how much work you want to do to get to page 1. So, that’s the first question you got to ask yourself.
[00:12:02] Scott: Now, you may find that on that next page, everyone’s doing maybe only eight sales a day and you’re like, okay, but overall their listing themselves or their product themselves are doing way more than that. Maybe they are doing 50 units a day. Then that tells you that they’re ranking for miscellaneous keywords. They’re not ranking. That may not be even their primary keyword. You might be setting your sights on the wrong keyword.
So, going back to the episode that I just recently did on how to find your top keywords, that would be a great exercise for you especially where I talk about Scope because that allows me to look at a seller and it allows me to look at a little bit of behind the scenes of that seller to see what keywords they are ranking for but then also which ones that Scope believes they’re turning into sales. Okay. So, we can’t say for sure if that’s 100% accurate but we can get a good idea and then you can say, “Oh, wait a minute here. I’m not ranking for these three keywords so maybe I got to start setting my sights on those.”
So, that’s kind of where I would start with you. I would look at that. The first part is like I said, you might want to just do a check on the first page, what are they doing? Now again, if you want to get to page 1, the other video that I did which I’ll link. I probably should do that. I probably should link to that episode but also link to those videos here as well.
Again, going to YouTube on my channel, I’m publishing more of that stuff now so definitely go subscribe to the YouTube channel, guys, TheAmazingSeller.com/YouTube and if you go there, you can subscribe. Hit that little bell icon. You’ll be notified when I release new how-tos and if you guys have any how-tos or anything that you want me to cover on a YouTube Live or on a YouTube lesson or tools that you want me to look at, let me know because I’m going to be publishing more in 2018 on the YouTube channel. So, definitely go subscribe to the channel and drop a comment there.
[00:14:01] Scott: But I talked about that ranking process. So, for you, now let’s say that you do, do this exercise and you go, “You know what, yeah, if I get to page 1, those guys are doing 15, 20 units a day.” Okay. So, now we got to do some work to get there. So, my next question would be how are you going to get 15 sales a day for 7 to 14 days? So, again, you guys see how I'm asking questions? I'm always asking questions back to myself. All right. Let's see, we got to reverse engineer what we need to do to get there but first, we have to figure out if that is actually the keywords that are driving most of the sales for those other sellers? So, that’s the first question.
The second question is yes, they are. Okay. Now, how do we get 15 sales a day and how can we make sure that were optimized for those keywords? How do we get those sales? So, if we go back to our list building exercise that we’ve talked about before when we built the list, now we’re going to do a promotion. Now we’re going to send out an email to our list and we’re going to say we’re going to run a 25% off discount or even a 50%. Maybe it’s worth you doing a 50% off discount for three days. You can contact your email list that you’ve built and say we’re going to run this for the next three days. You send out three emails. One is announcing it. The second one is a reminder that is going to be ending. And the third one is a final reminder that it’s ending and hurry up and get this deal before it’s gone. Like there’s the three emails.
And we talked all about this in our list building workshop, TheAmazingSeller.com/BuildList. Again, I’ll link all this up in the show notes, guys, but all of the resources are there for you guys to understand how to kind of go backwards in this process because that’s kind of what we’re doing here. We’re going back. If you and I were sitting down at this table together and we’re having this coffee which I do have a nice cup of coffee here today by the way and it’s delicious, but we would be going back and forth with these questions and I’d be making notes. I’d be like, “Okay. You’re telling me this. Okay. Let’s pull up this. Let’s look at the numbers. Let’s look and see. Wait a minute here. No, that's not. Wow, there are five keywords that they’re ranking for because I use Scope and it’s telling me that these are the five keywords that are driving most of the sales so maybe I got to look into those keywords.”
[00:16:07] Scott: That’s what we’re going to do here. So, those are some questions to ask yourself and I think if you do, you’re going to come up with your answer. What I want you to do though is I want you to definitely email myself, firstname.lastname@example.org, and let me know what’s happening and let me know if that helps and keep me posted on that progress.
And anyone else that’s dealing with this stuff, like you got to think about how to reverse kind of like where you’re at like if you’re here and you’re only getting two to three sales and you’re ranking on page 2, that’s great and all but you’re not on page 1. If you get to page 1, are the sales go into warrant you your efforts? Or is it a different set of keywords? And again, going back to this process, you can kind of see where I’m going.
And again, I haven’t mentioned Scope all that much. I’m probably going to do a whole episode on it and probably some video lessons on it as well because I think it’s a powerful tool. It also works really good with Ignite which is your pay-per-click management tool but Scope you can purchase it on its own.
If you guys are interested in scope, I am affiliated with Seller Labs, a big promoter of those guys. I’m a big fan of those guys. Jeff Cohen, a good friend of mine. TheAmazingSeller.com/Scope and check it out and like I said, it’s a tool that’s going to help you see this data a little bit clearer. All right. So, let’s go ahead and move on to the next question. All right. Let’s listen to this question and I’ll give you my answer.
[00:17:34] Yoel: Hi, Scott. My name is Yoel from New York. Thank you for all the videos back because you do it for free. It’s really amazing information that you give to us. Thank you so much. I have friends from Israel that are listening to you every new video. So, I have a question. I have a product that it’s all family and in this product, I have 22 variations and every single product is using 95% of the same keywords and every variation has between like two and ten children. This means I have a total of 70 or 80 variations. Not variations. Listings. So, I wanted to know what to do about PPC. They’re all using the same keywords and I’m going to be competing against myself. Each listing is going to take the same keywords. So, I wanted to know what will you recommend doing in my case. Thank you so much and waiting for your reply. It’s an honor leaving you a comment. Thank you so much.
[00:18:46] Scott: Hey, Yoel. Thank you so much for the question and I hope I pronounced that right. It didn't feel right but hopefully, I did. But, anyway, I want to thank you and, yeah, the listeners over in Israel, I want to give a shout out to you guys because I’ve been getting a lot of questions from you guys over in Israel and who knows? Maybe we’ll have to do a TAS meetup there one day. That’d be pretty amazing. So, yeah, give a little love to the listeners over in Israel so thank you for the question and it’s a good one.
Here’s the deal though and it’s not going to be that complicated really to answer this. Number one, it sounds like you have a crap load of variations. A ton. And to some people that could be overwhelming. You got to optimize them all. You got to manage them all. There’s a ton there and I get it. So, what I want you to do is I want you and anyone else in this situation to focus on maybe five, maybe 10 the most. Now, if you have one product, a parent listing with like 12 child listings, child variations I guess is what you would kind of look at that as or anyone that’s tuning in for the first time, a parent listing is like the main and then you have like variations underneath that, so they call it parent-child. So, even there, you might want to figure, “Okay. Well, I have a red one and I have a black one and I have a blue one and I have a yellow one but the yellow one is the one that most people are buying.” So, obviously, that’s going to be the one you’re going to want to use as your driver or the one that gets attention for when you’re advertising.
And you also mentioned like everyone else is advertising for the same keywords. Yeah. That’s kind of how it works. If you find that the garlic press is the thing that everyone is searching for, you’re going to do that so that’s why your images need to be really good. Your title needs to be good. Your bullets need to be – like all that has to be good because you’re competing with the visual at first but, obviously, to get ranked there, we got to get sales.
[00:20:55] Scott: So again, to do a launch for all of those SKUs, that’s going to be crazy but if we can do a launch for the yellow one variation of the parent then we can drive sales through that. So, I think the biggest bit of advice I could give you is we got to narrow it down. So, you got to ask yourself this question. What are the top five or ten SKUs that you could focus on? And then from there, I would take my pay-per-click budget, I would take my pay-per-click energy, and I would focus on those and then I would start to add a couple, additional ones, once you start to get things going and you start to get organized.
To me, it almost feels overwhelming just talking about it that you have that many SKUs like it makes me kind of like feel as though things are a little bit of a mess. So, what I want to do is I want to kind of, okay, let’s cut through all that stuff. Let’s just focus on like I said 5 to 10 max. I would start with five personally. Especially because you got five with like another 10 variations of that, but I would picture you having five and then from there one variation of those five. So, then that way you’re only dealing with five things.
Now, that doesn’t mean that you might get someone’s attention with the yellow version and then from there they come into your listing and they see you have 10 other variations. They might buy one of the other ones or they might buy two, one red, one blue or one yellow one, one blue, one black or whatever. So, you’re going to have more opportunities once you get people in, but we have to look and see what other ones are drawing the attention and you can look at that by your own sales numbers.
Now, if you don’t have a lot of sales numbers and that’s the next question people would say, “Well, I don’t have a lot of history yet,” then you got to look at your competition. If your competition is selling and they’ve been selling for a little while, well, then we have to look at their history and a good way of doing this is you can use a tool called Keepa.com or you can go right to Amazon and search for your keyword and the ranking somewhere and then in their ranking, you’re going to see which one, which one out of all their variations is showing up. If it’s the red one, then the red one is probably selling the most so that’s the one that you would probably want to do, right?
[00:23:02] Scott: So, this is what I would do in your situation. I would try to get kind of like dialed in as far as like how many SKUs can you manage and then focus all of your energy on those. Then from there, I'd start to hone in on the keywords that are driving most of the sales and then I would start to add a few here and there and that could just be just on a broad keyword search that you might want to plug one in and then you’re going to look at the data later in the reporting and say, “Oh wow. I put this one broad term in, but it brought in three other search term keywords that had different add-on words and then you can kind of learn from there.” But the biggest takeaway here for you is just you got to get focused on less product and really hone in on the ones that are going to be drivers for your business.
So, hopefully, this helped you or anyone else in this situation and I'm a big believer in broadening products and kind of going wide a little bit but in this case, you went really wide. So, we got to slow that down a little bit and we got to focus on the ones that are going to be drivers and then from there, we could bring people in with those drivers and then we can start to widen out slowly. I think that's the keyword here, slow and steady. So, hopefully, this helped you. Keep me posted though. And, hey, shout out to Israel. Let’s give those guys some love.
All right. So, let’s go ahead and let’s answer one more quick question here on today’s episode and then we’ll wrap it up and let you guys get on with your day and get out there and take some action. What do you say? Let’s do it.
[00:24:36] Adam: Good afternoon, Scott. My name is Adam Buddy. I’m brand new on getting into the Amazon FBA business. I’ve done all my research and homework. I know good marketing skills and all that jazz. The only real question I have for you, my friend, is that I’m wondering if some way if I were to get my Chinese supplier to send my stuff straight to Amazon FBA through our courier service such as DHL, if there’s anything I need to know about in the middle. I’m located in Canada. I’m hoping to ship into the States. I’m just wondering if there’s anything that’s going to stop at the border or somewhere in between or if my order is going to go straight to Amazon. Like I said, I’m pretty sure I know everything I need to know. I’m just worried about this one last thing and if maybe a freight forwarder might be the better way to go or if I can just have the freight carrier take it right from my supplier. And I hope you have a great day, man. Thank you so much.
[00:25:42] Scott: Hey, Adam. Welcome to the FBA world. You're coming in. It sounds like you have some good background as far as in marketing or business in general. So, yeah, you should be able to do really well so I'm rooting for you and keep me posted as well. But, yeah, let me answer that question really quickly and anyone else that's listening and wondering about shipping. Shipping can get people hung up, to be honest with you, and in your situation, you are going to be shipping directly in.
So, it’s a little bit different because you want to make sure of a couple of different things. Number one, you want to make sure your quality control is spot on. If you are not having inspected, I definitely advise you to do that. Number one, get it inspected. Okay. I know it’s not about your shipping but I’m going to go into that in a second but that’s something I would definitely be saying like, “Listen, make sure you get inspected because the last thing you want to do is have product shipped in.” It’s faulty and then you got to have it shipped out like you do not want that to happen.
The one thing that I would say is you can do it yourself but the one thing that you want to make sure is that you understand the code that your product is being shipped as and there’s all different, there’s tariff code, all that stuff that you’re going to have to know when you are putting that through if you’re taking care of it yourself. That’s why I personally would not probably advise that you do it yourself. I would lean on either my manufacturer or my supplier and I would use their shipping company. It could be DHL. It could be UPS. It could be any of those. They usually have their own and they do have their own kind of customs department and you could even call them and ask them, but your manufacturer is going to be able to tell you that code of the type of product because that could send a red flag. If you do not have the right code or if the code is something that needs extra looking at because as it’s crossing the border there are certain regulations, you want to know that like beforehand.
[00:27:46] Scott: You also want to know that someone else, especially like your manufacturer, has been through this before. So, you kind of want to lean on them a little bit. If you want to allow like someone else on the outside like a freight forwarder to do it, my recommendations would be Flexport. I’ve talked about Flexport in the past. They are a freight forwarding type company. They will kind of walk you through that process. They have a ton of resources that they can help you with so if you have any questions to make sure that things are dialed in from the beginning, so I would definitely lean on those guys. I am associated with those guys as well. Good people and a solid company. So again, if you want to check out Flexport, head over to TheAmazingSeller.com/Flexport and I believe they have a cool little offer for first-time TASers that take them up on their first shipment and getting things set up.
So, definitely check out TheAmazingSeller.com/Flexport. And they’ve been great. They’ve been really great. A lot of people have used them and they swear by them, and I’m actually going to be having one of the marketing guys on here soon and we’re going to kind of dig into a little bit more on this topic because I know it’s a popular topic because a lot of people want to know the ins and outs and these guys are right there in the trenches doing this every single day.
But I would say for you, you definitely want to make sure that you know what it’s being shipped as. Because certain materials will throw a red flag and you do not want to get hung up in customs because then you may have to pay a large fee to get it released and then from there, you are going to be paying like $3 more per unit maybe. The other thing is that if you can keep your first order under $2,000 or $3,000, that will probably help as well. Now, it’s not all the time. I had this happen to me not that long ago, probably about a year and a half ago.
[00:29:46] Scott: Maybe longer now. It’s kind of hard to remember but I had an order. I was having orders maybe about $2,500 and everything was fine. The minute I bumped that up, the value of the order up to about $5,000 or $10,000 I started to notice that they were getting stopped at customs more often and then come to find out they had a little threshold there that said if you have shipments that are over a certain amount or number, that they would stop and do a more thorough check and then from there, that would also bump up your percentage as far as your custom fees and stuff. So, to get started, you probably want to keep that order down a little bit or at least have them maybe break it up into different orders so it’s not one big chunk of an order. So, that’s another little bonus tip there for you. But, yeah, you got to ask questions. You got to figure out if you want to do it yourself. And if you don’t want to do it yourself, you can again lean on someone like DHL or UPS or lean on someone like Flexport that do this thing every single day and they’re just a wealth of information. So, like I said, TheAMazingSeller.com/Flexport, check them out. You can tell them I sent you, but I think they’ll know that anyway if you are a TASer. So, definitely check them out.
So, that’s what I would do. Good luck to you. Keep me posted on that and, hey, congratulations on getting started in this Amazon FBA private label physical products world that we’re in right now, e-commerce, all that fun stuff. It’s just a fun business model and I love it. I don’t think it’s going anywhere. I think it’s going to get better and that’s what we’re talking about here on this podcast and on this show is really about how it’s evolving and how things are changing. I mean, if you go all the way back to episode one to where we are now, I mean, so many things have changed but it’s still a thriving business model and I think it’s totally doable for a lot of people that understand what it will take and we’ve talked about that time and time again.
[00:31:45] Scott: As would any platform, things are going to change. You have to adapt, and you can adapt and conform and then from there, you can build a successful business on and off of these platforms. So, yeah, all right. So, a reminder on the message of today. FEAR has two meanings, right? Forget everything and run or face everything and rise. Thank you, Zig Ziglar.
All right, guys. So, that is going to wrap up this episode. Remember, the show notes can be found at TheAmazingSeller.com/472. If you guys are brand new and you have not attended one of our live workshops, I’ll be doing a live workshop. I’m going to walk you through the five steps that we’ve used to create a six-figure brand, a business, in less than five months and I’m going to show you exactly what we did here during this workshop where it’s kind of like a case study but it’s also a workshop because I’m giving you the play by play. So, definitely check that out at TheAmazingSeller.com/Workshop and I’ll see you there. We’ll answer some live questions and we’ll get all your questions answered there.
All right, guys. So, that’s it. That’s going to wrap it up. Remember, as always, I’m here for you, I believe in you and I am rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, take action! Have an awesome amazing day! And I’ll see you right back here on the next episode.
LINKS MENTIONED IN THIS EPISODE
- Ignite Seller Labs
- Zig Ziglar
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