TAS 484 (ASK Scott #149) – Website Type for Sales – Negative Feedback – Deleting Product Listings

What will it take for you to get your ecommerce business to the next level of growth? Are you ready to do whatever it takes? This is your opportunity to learn from Scott’s answers to questions from sellers like you! Welcome to another Ask Scott Session here on The Amazing Seller! On this episode, Scott shares his thought of the week about persisting to get what you want and of course, he tackles answers to questions on topics like which ecommerce shop platform you should use to expand your business, how to handle seller feedback, what drives a product listing, and much more! You don’t want to miss a minute of this informative and helpful episode!

Do you really want success bad enough?

Let’s face it, sometimes this journey of building an ecommerce business can get you down in the dumps. What do you do when that happens? How do you recover from losing steam? On this episode of The Amazing Seller, Scott opens up about an example from his week that made him remember why he’s on this journey for the long haul. Scott shares that his new brand ran into some hurdles this week and it really kind of sunk his attitude until he realized, when interacting with his daughter, that the key to succeeding is to keep persisting toward your goal. Does that resonate with you? Listen to this episode to hear the full story and more helpful insights from Scott!

Expanding your business and using different ecommerce platforms.

What is the best way to expand your ecommerce business beyond your Amazon product listing? Are you really ready to take that next step or are you just trying to do something different than Amazon? On this episode of The Amazing Seller, Scott shares his thoughts on using ecommerce platforms like Shopify to expand your brand reach. While Scott doesn’t come right out and say that this is a bad idea, he encourages sellers like you to focus on leveraging Amazon as much as possible before you decide to expand your business to other platforms. Much of Scott’s thinking comes from the fact that Amazon has everything built in so you don’t have to divide your time and energy among several different fronts. To hear more about this topic from Scott, make sure to listen to this episode!

The best way to handle feedback on your seller account.

As many of you know, you will sometimes run into negative comments and reviews of your product on your Amazon product listing. But what do you do when you see that type of feedback show up on your seller account? On this episode of The Amazing Seller, Scott explains how to respond when you run into this issue. While the easiest solution is to report it to Amazon, who will then remove the feedback if it has to do with the product, you might want to consider reaching out to the person who left it in the first place. To hear more about this important topic from Scott, make sure to listen to this engaging episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott’s thought of the week.
  • [13:00] Question #1: I want to expand my business, which shopping cart platform is the best?
  • [20:00] Question #2: How do I handle seller feedback that a buyer left about a product?
  • [27:30] Question #3: What drives a listing? Is it the UPC?

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TRANSCRIPT TAS 484

TAS 484: (ASK Scott #149) – Website Type for Sales – Negative Feedback – Deleting Product Listings

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 484 and session number 149 of Ask Scott. This is where I…

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…answer your questions here on the podcast and I do it every single week. And I am fired up again to do it once again. So we're going to do it again today. We're going to have that cup of coffee together and we're going to talk about business and life and we're going to talk all about it. The main things I'm going to be talking about, the questions that I'm going to be answering today are: website types and which ones are the best for sales?

Especially when I'm trying to get sales on Amazon. Also going to be talking about negative feedback and what we should do with that. Then also deleting product listings or as the question was asked, how to kill them. How to kill those listings. So we're going to talk about those today as well. I did want to remind you guys if you wanted to ask your own question on an upcoming Ask Scott session, just head over to theamazingseller.com/ask and you can do that. Just leave a brief question but then also give me your name and maybe where you're tuning in from. That would be pretty awesome. Now before we get started I have to let you in on a little something here.

Right now as I'm standing here at my desk. I'm standing, I always stand at my desk for the most part and usually feels pretty good. Today it's a little sore to be honest with you. I started softball last week and the reason why I'm telling you this is because well, number one I think if you are ever the type of person especially like us entrepreneurs and we're constantly just busy and we want to create this lifestyle business which is awesome but once you are your own boss, here's a little secret guys or a little inside thought here on being an entrepreneur.

[00:02:02] Scott: A lot of times it's hard to shut it off. It's hard to turn it off. So I decided this year, I've been here about a year and a half, I'm going to get into a softball league. I haven't played softball in about probably 12 years. The last time I played any baseball was really coaching my son's team and that was a lot of fun and I loved it. I miss being around the game but now I said you know what, I think I'm going to get involved. So here they have a league, I started reaching out. I was actually going to take it amongst myself and build my own team. I actually found someone that was already building a team so I decided to jump on that team and that's what we're doing right now. We're getting ready.

We had our first practice and I just have to be honest, I'm sore. I'm really sore from swinging the bat and throwing the ball. My shoulder is a little sore but again the reason why I'm sharing this with you is because if you are like having a tough time turning it off, figure out something that you have fun with, that you have to only focus on that. I got to be honest, I was not thinking about Amazon business or the podcast or anything other than I needed to survive out there on that softball field and I was having a lot of fun. I'm meeting some new guys and again, I'm new here, a year and a half. I've been here meeting some new guys. That's why kind of why I wanted to do it too. I wanted to meet new people and be introduced to people and just be able to turn it off for an hour and a half or two hours.

So, again just a little side note there. I just wanted to throw that at you and just get your thinking. Is there something that you could do to maybe turn it off and honestly get your creative juices flowing after that too because you feel a little bit more refreshed, you're having fun. It's always good to have a little fun. Definitely consider it. Just if you are make sure you stretch really good before you do any type of sport out there. Please do that for me. I wish I would have stretched a little bit more. I'll keep you posted on that too and let you know how we're doing. So, the one thing I wanted to also share with you before we jump into today's first question, you guys always know I always like to give you my thoughts of the week.

[00:04:00] Scott: This week it was like my back pain but other than that, I did want to talk about an email that I wrote because this actually happened and this past week was a little bit of a bad week. It could have been a really bad week for me personally in business. It could have been if I allowed it to be. I think that's one of the things to think about too. It's like what are you allowing to bring you down? Everything that happens to us is pretty much in control of us. We can determine if it affects us or not or we can deal with it. That's really what we're doing. We're dealing with certain situations and certain issues, whether it's life or business or whatever.

But this past week was a little rough for us and I'll get to that in a minute but what really inspired me to write the email was my ten year old daughter, Kayla. You guys know that are long time listeners that I have a 10 year old daughter. I've got also a 19 year old son, soon will be 20, and then a 22 year old daughter. My 10 year old really taught me a lesson the other day. She got home from school. You know how kids are. They are getting on you as soon as they can. They are like hey I want to do this, can we do this. If you want to go to the movies they are going to want to go to the moves, they are going to sell you. I've always said, you can learn a lot from a kid because they are a salesman, they don't even know it. They are always selling you.

Can we do this? No, we can't. Why?  Why can't we? If we go here it will be enough time. I don't have enough money. I'll go out and I'll rake the lawn. They are always coming up with a solution to your reason why not to do it. So, she comes home from school, and the weather is getting a little bit nicer, our pool is finally finished so we have a hot tub that's in it as well and we've been in it a couple of times and she's on me. She's like, Can we go hot tub tonight? I really want to go dad. Can we go? It'd be really a lot of fun.” And I'm like, “No Kayla. I don't think tonight.” We had other things going on. She had volleyball, she's got piano that night.

[00:06:00] Scott: So it's really busy and I'm just honestly I wasn't in the mood. Just was not in the mood. So and I try not to be like but that week was kind of was taking a little bit of toll on me. Now, I'll tell you want happened in here in a second. So she kept working me and kept working me and she had an answer for everything. And they were good answers. Then she made me think, what's it going to be. You're going to make your daughter happy, spend some quality time, once you get in the tub with her, once you're hanging out, you're laughing, you're going to be glad that you did it. So long story short, she sold me. We spent the evening in the hot tub, we had fun, it was great and it felt great.

I think the week before that I was playing some more softball with my son trying to get ready and I was sore so it felt good. Glad I was there and I'm glad she sold me on the idea. But the bottom line is sometimes that week or that day or whatever feels really bad and sometimes we just have to go with it. The reason why I'm using my daughter here to create this example is she didn't give up. She didn't give up. I was ready to give up for a second there but she didn't give up on what she wanted. What I want you guys to take away is if you want something bad enough you're going to get it. Like you're going to find a way.

You're going to sell yourself to get it. That doesn't mean you have to sell for that sale, it just might be you're selling yourself even your own self. You might be convincing yourself that you know what, “This isn't as bad as it could be.” I always try to do that anyway. I try to reverse it. Like, “Yeah, this thing is really bad but I could have like lost my arm or I could have had something really bad happen to me. Like this isn't bad.” I've got control over this. So the reason why I had that bad week was because inside of our new brand we were battling every single day it seemed.

[00:08:05] Scott: We ran out of inventory recently so the big one was we're completely out of stock on most of our SKUs. Now, we're slowly starting to get them back but we were out. We were coming off of a really high fourth quarter and a high January. So even when people are saying their sales were down, we were up. So we were at a 100 grand in December and then in January we were at like 78 grand was our final  number. And that was because we were running out of inventory. We probably would have did over 100 grand in January. So it was a bummer. That was a little bit of a letdown.

Let me just tell you, when you first want to get to ten sales a day and you get there, you don't want to go to five. It feels like you're defeated if you went to five. Once you get to 20 then you don't want to get to 10. Once you get to 50 you don't want to go back to 25. So all of a sudden your new low used to be your high. It's hard to get out of that mindset now. It's a good thing it drives us. But it also can be a little bit deflating. Now, that isn't the reason why I even felt like that week was that bad. I was like okay, cool whatever but it was there. The second thing was is out of those two, we had two listings out of all those but we had two of them that were hijacked.

So we had to deal with hijackers. Getting them off of our listings which for them most part we did. Cease and desist letter, contacting them, contacted Ted Limus our attorney that helped us with this. But actually it was funny, the cease and desist seemed to work on all of them. So I didn't have to really have the attorney letter drawn up or anything like that. So that stuff was happening pretty regularly. I think there probably is, there's got to be a software out there that picks up on really good selling products and then they hijack it with a higher price.. You've probably seen this. If you haven't you may, if you run out of inventory

[00:10:00] Scott: Those, to me they aren't as bad as a hijacker that comes in and underbids you but it's like you run out of inventory, you were selling it for 20 or 25 bucks and they come in and they are going to sell it for $39.99 and it's going to take six weeks to get there. Sometimes they will just wait for you to get back in stock and buy yours and they will ship it to the people that bought it which is really kind of sleezy but that's what's happening. So we had to deal with that. It was annoying and we didn't want to deal with it. But I'm dealing with that and then we also noticed that there's a couple new competitors coming in the space and we're out of inventory. So like oh my gosh, not even me but my partner was like, “Oh, my gosh, we're losing the sales and they are going to start taking over the sales.” I'm like, no, no, they are not.” Actually I created a YouTube video this past week talking about the history.

We've got a good history so once you have a good history with a good selling product and you went out of inventory on a good conversion rate, you're going to usually get back there without a lot of effort because Amazon remembers that. But anyway, these things are all happening. They are all happening, but here's the deal and this is the positive to all this, we never gave up. Never even crossed out mind. It just never crossed our mind, at least mine and it actually makes you want to try harder. It's almost like a slap in the face sometimes or a bucket of cold water.

We're like oh wait a minute here, don't get comfortable. Don't get comfortable. Don't get lazy. You got to keep adding products. You got to keep optimizing, you got to keep creating better content, you got to keep building that email list. Like all of that stuff plus all the lessons that were learned through these issues. So for us there was some positive to it but I'm not going to sit here and deny it, it was a little bit of a letdown. It was a little, “Aahh, I got to deal with this.” Then my daughter coming home all happy and ready to go and she's like, “Let's go in the hot tub tonight.”  And I'm like, “Aarghhh.” And I wanted to put on that face of like everything's cool but it was still on the back of my mind.

[00:12:00] Scott: But her as her father and a mother, we don't give up. She's just going to keep pressing it and she did and again, she did it in a sweet way. She's not like a brat. She's creating the solutions to me giving her the reasons why, why not. And she did a great job. I told her I wrote the email about her and she thought that was pretty cool. But anyway, this went on a little bit longer than I wanted to but you guys know on Fridays I like to give you a little bit of what's swirling around in my head and hopefully you can relate to that. I sent that email out and I shared that story and I had a bunch of people email me back and just say, “Scott, that's so hit home for me. That's for sharing that.”

I just wanted to share that with you guys. Hopefully it will help you but we should probably get on with some questions. Let's get ready to do that. Before I do, let me remind you of the show notes as well, theamazingseller.com/484 and that will give you all the links, show notes, transcripts, all that fun stuff will be over there as well. All right guys, so let's get ready to rock and roll here. What do you say? Let's do this.

[Q&A SESSION]

[00:13:12] Graham: Hi Scott.  How are you doing? My name is Graham. I'm calling from Antigua in the Caribbean. I've been listening to the show for about a year now. I really enjoy, I get a lot of useful tips on things out of it so thank you for keep putting them out there. I'm currently selling on the US and UK Amazon platforms. And I'm looking at building my own website. Well I'm in the process of building my own website. I'm looking at different shopping carts and how we can link those to Amazon because I want to be able to continue using Amazon FBA and Amazon fulfillment. I was just wondering whether you had any thoughts or know which is the best commerce platform to use. I looked up Shopify. Shopify gets a lot of good reviews as an ecommerce shop.

But when it links into Amazon didn't have great reviews. I've also looked at Woo Commerce. It has an Amazon extension but couldn't find any really reviews on it. So I was just wondering whether you have your own websites, do you link to Amazon at all to fulfill products or what you can offer in terms of buying some things. Really appreciate it and hopefully I'll hear myself on the podcast soon. Thank you.

[00:14:15] Scott: Hey Graham. Thank you so much for the question and yeah this is a good question and I have been asked this question quite often and it really comes down to this though. I think you need to ask yourself what is your intentions for that platform that you want to use. Really shopify is technically a platform that you are building a website on that can basically sell your product. Same thing with Woo Commerce. You're taking a WordPress blog and there's other extensions out there or plugins that can allow you to make that transaction. But from what I heard you say is that you want to drive traffic to Amazon.

The other question I would ask and this is for anyone that's thinking about this how many product SKUs do you have? And how many do you think this brand will have? Because this could also determine on what one you would want to go with. I myself personally I would say pick one that you're most comfortable with. If you want to build something on Shopify, fine. That doesn't mean everything has to be built on Shopify either. A lot of people don't realize you can do a subdomain which could be like shop.xyz.com. That could be your sub domain and your main domain could just be a blog or a WordPress blog or a website that just explains more about your business and content and all that stuff.

Then once they clicked on your shop they would go to your sub domain. That can happen as well. But if you're looking to drive traffic from your blog or from your website or from your “ecommerce” store then you can use anything. Really, Click Funnels will work. Click Funnels you can build all of your pages inside of there and actually there you'd probably have even more control as far as funnels and all that stuff. But again, you can still do that and connect it over to a shopify store after the fact. But I don't think that you should really worry too much about what is the best platform as far as like what it's going to do.

[00:16:29] Scott: Especially if you are looking to just drive that traffic and send it over to Amazon anyway. With good SEO, search engine optimization. All of them will pretty much allow you to be found on Google. I think that's something to consider when you are building your own website. But if you're looking at just taking traffic, paid traffic whatever and driving it to your website because you want to do that versus driving it directly to Amazon which I think is smart, then use whatever you're most comfortable with. Like I said, those are the ones that I would say there's three of them there.

There's Shopify, there's WordPress with Woo Commerce and then there's Click Funnels. I've seen plenty of them built on click funnels. We actually have one that we have in the new brand that we've built a little mini, kind of like little mini ecommerce store for our products that they do. They'll link over to Amazon. We also have it where it will link over to a one click upsell. So that gives you a little bit more options as far as when you are driving that traffic.  But if all you're doing is driving your three products that you have, you're driving that traffic over to, you're having an Amazon button on your page, and that's the other thing too. If you are just driving the traffic from your website and you want to just point it to your listing use the Amazon button.

That's a little conversion trick for you guys because if you just put a ‘Buy now button' people think that they are buying it on your store. There's a lot more social proof generally if you put the Amazon button there. Then this way there they know they are going to be purchasing on Amazon. It gives you a little bit of that social proof. But again, if you want to not do that and just have your sales in your own shopping cart then you would just put in there ‘Add to cart' or ‘Buy now' something like that. But I wouldn't stress about that unless you are saying like “I'm going to be having 150 SKUs.

[00:18:30] Scott: I want to be able to build out all of these with their own separate reviews on my own platform and all that stuff but if you are just driving that traffic, over to your Amazon listing or even just fulfilling it through a third party again it doesn't really matter at that point. All you're really doing there is you're just switching where you're pointing the traffic at that point. I wouldn't worry about it. I would just pick something that you are comfortable with but also that you can grow with. And I think all three of them you can grow with. I really do. Shopify is the big one out there. That's the one that is the biggest I think as far as ecommerce like building a website and then having a shopping cart all integrated.

But you can do the same thing with WordPress and Woo Commerce and there's other ones out there that would connect as a plugin. Then from there, click funnels is another option there for you as well. Hopefully this helped you or anyone else that's listening that's thinking about that. The main thing is just pick something that you are comfortable with that you feel is something that you're going to be able to grow with and so that you don't have to switch things right later and then just keep it simple. I think in the beginning don't over complicate it. Keep it simple. Keep it clean and I think you'll do fine. Hopefully this helped you.

Let me know how you're making out after you listen to this. I'd really like to follow up and see how things are going. All right, let's go ahead and listen to the next question and I'll give you my answer.

[00:19:51] Daniel: Hey Scott. Love the podcast. Keep up the good work. I don't know why I'm doing this accent but anyway. I've been looking around your resources. I can't seem to find any template to do with contacting a buyer after they have left negative feedback on the seller feedback. I got it removed instantly just by telling Amazon that it was talking about the product and then I was thinking should I now contact the reviewer and ask them how I can make this better? Because now I'm kind of in between things where if they are not willing to listen to me so then they will see that that feedback has been removed and maybe then I risk getting a bad review on my actual product listing.

Or should I just let it be and just see what happens. But if you do have any kind of like template for that email that will be pretty cool to check out. I'm going to… I'm not sure how I'm supposed to find out if you answer this question. Anyway, look forward to hearing an answer.

[00:21:02] Scott: Hey Daniel. Thank you so much for the question and thanks so much for that attempt at, maybe your Southern accent. But I think you have a natural accent so stick with that one. I think that one is a little better. Nice. So to answer your question and this is about feedback and reviews and some people don't realize that if you have… First off, let me do this first. Anyone that is newer in this Amazon game there's two different types of reviews or feedback. You have your sellers account that you create that you're going to be selling your products under. So that's your main account. That is your seller's feedback. That's how you did as a seller. Now your products, those are independently reviewed.

If someone buys a product, they can leave you a seller's feedback on your overall seller's account and they can leave you a review on a product. So they can actually leave it in two places. Some people they get confused and they will leave the review on the seller's feedback. Well, the cool thing is at least the time that I'm recording this is if they include something inside of that seller's feedback, that references something to do with product that they weren't happy with you can have that removed. Because Amazon wants the seller's feedback to only be about the sellers as far as how they handle things.

The customer service. How responsive like all of those things. They don't want anything on there about a product. The product reviews are there for that purpose. So 9 out of 10 times that will get removed. The other cool thing is if there was a shipping problem with an item and they leave that over, your customer leaves that over on seller's feedback Amazon will automatically cross that out and they won't even count that. Now it may show there as them leaving that feedback but it will show also anyone reading that that was Amazon's mistake and they will make them aware of that.

[00:23:19] Scott: And it won't have any negative effect on your seller's feedback. Because that's the other thing. We need to understand this. Our seller's feedback is pretty important because as we build our account, as we get history, as we season that account, and we're getting this reputation in a sense from Amazon they are looking at how we're doing. That will also help us in the future for when we're launching new products because we're getting more history with Amazon. They see what history seller we are. Then if someone's brand new, that's coming in. They don't' have a lot of history.

They are not going to get as much of a bump in my opinion when they launch new products. Also if they have negative feedback where they have like a 3.5 star out of 5  or even a 4 star, that could be a negative strike against them versus us having a 4.75 to a 5 we have a better seller's rating and also they'll take into consideration how may feedback did we get. Do we have 1,000 or do we have 2. That all comes into it. So, it is important that you pay attention to that and if someone does leave a product review on your feedback, I advised getting it removed.

Now, to answer your question can you follow up with them? The answer is yes. You can. Should you? You can. I don't necessarily think that you have to sit there and dwell on it because a lot of times it will just get removed. Then it's done. Now, if there's something that you want to pick their brain about and you wanted to figure out more then yes, you can contact that buyer. Now, on the product review side, I definitely think that you should because that's public. So if someone leaves a review on your item, a 3-star or a 2 star, a 1-start whatever, I believe that it's in your best interest to comment back to them. That will let them know that I'm here to help you. I want to make sure that you're happy.

[00:25:13] Scott: Then it's also going to show people that are scrolling through the reviews see that you've commented. So the company that they're thinking about doing business with has commented. They are staying in contact with their buyers, with their customers. So that looks good. It also will let the people that are reading it see maybe this person that's leaving this review is just kind of really hard to accommodate. They are really hard to please. And you're doing your best as a seller to do it and then people are like, “Oh yeah, it's one of those.” I know I've done that.

I'm like, I'll be reading and I'm like, “Doesn't that person read. It says round and they thought it was square. Like come on.” So that doesn't make me not want to buy it. Then I see that the seller went in and they commented and see they are trying and there's nothing they are going to do to please that person. I know personally that that person is just hard to get along with type of thing. So definitely yes on the review side of things. The feedback, if you want to but I don't think I would really stress too much. As far as them seen that they got removed I don't think they are going to pay attention. But if they did, then you can deal with it. I think there's more things in your business you could be focusing on than that.

That's my honest opinion on that. So I would just focus on other things. Focus on getting happy customers and that could just be making sure that you're following up with people. Making sure that you have a good follow up sequence. Making sure that if you get any questions or you're answering them in a timely manner. Just that stuff. That's what I would focus on. All right, as far as like a template do I have? Not really. Again, everyone is going to be a little bit different so you just have to address the concerns and the issues and then just try to reply them the best you can. That's my advice. Hopefully that helped you and anyone else listening. Focus on feedback for sure though.

[00:27:08] Scott: You want good feedback. That just means make sure that you reply. A lot of that there is for you guys communicating back. A lot of times people will get annoyed because they asked a question and four days goes by and you didn't answer them. Now they are upset. Just answer them. Make sure that you are always checking that inbox there, at least once a day.

Let's go ahead and listen to the last question of today. We'll wrap this baby up. You guys can get on with your day and we can get out of here. What do you say, let's do it.

[00:27:34] John: Hey Scott. This is John Paul from San Francisco. I started listening to you last fall and I've been super inspired with what you're doing. So keep it up. My question is around adding products, editing listings and killing a listing if that's possible. So I think the root question is, who owns the listing? For example, I know someone who has a super unique product that they themselves, the product original vendor, never published to Amazon. So not surprisingly somebody bought a bunch of the products and created the listing, so retail arb. So now they don't own the listing.

And interestingly the other seller is gone and there's nobody selling the product but the listing is still discoverable. And they applied for brand registry, they've got trademark but they haven't had much luck. One of the problems is that this was V1 of the product. So the reviews aren't great. It's like 2.5 stars. So I think they should start with a fresh listing but I'm not sure if this is possible. Can they start a new listing? So my questions include, what drives a listing? Is it the UPC? Can anybody update on the listing even if you aren't the brand owner or the original lister. If it is the UPC that drives the listing, would updating the UPC allow for a new ASIN? Then how do you kill or how can you kill a listing?

Anyways, that's a lot but I thought it was a question you would enjoying chewing through and I'm really curious to hear your thoughts. So any advice for managing this if changing the UPC is not an option is also appreciated. They have got a fair amount of inventory under the current UPC so I don't know if there's a way to clean up the listing that's there or kill it and start a fresh. Appreciate it, keep it up. Thanks again. This is John Paul from San Francisco.

[00:30:13] Scott: Hi, John Paul thank you so much for the question and thanks so much for being a listener, a long time listener. And I appreciate you man. I do. I want to thank you also for this question because I don't think I've ever answered this on a podcast episode. So this is going to be good. I actually did a little bit of research before I got on here because I wanted to actually read what Amazon says. Because this can be a little tricky, a little sticky. It might actually even require you to reach out to customer service, seller support and see what they say. Again, I'd probably ask two or three of them because you're always going to get a different answer.

But I'll give you what they say inside of here. But before I do that, I did want to address a couple of things that you had said that stood out to me. Number one was that the listing was created because someone else bought them and then listed them. Because it wasn't a current listing. That does have the UPC codes so that does make that listing live and active. Or at least someone could list on it if they had some. Someone had to retail arb, they can go ahead and they could sell it. If I had ten of them, I could go list it on that listing. Who owns that listing? Amazon owns that listing. Whenever we add a product listing to the catalog now all of a sudden it becomes their listing. That doesn't mean it's their product, it means it's their listing.

So because of that, if someone else comes in and they are saying that it's the same brand, it's the same UPC there's nothing you're going to do about it as far as I know. No, it'd probably take a little bit of back and forth with Amazon to talk about why you want that pulled down. It's a defective product, whatever and then start over. But then you would definitely need a new UPC code unless they would override it. I don't know, that would be a question for them. Because again, once that UPC is created it's creating that unique item in the catalog. Now, you asked also now you've made some revisions, you've made some changes to this product.

[00:32:12] Scott: Well, then I definitely wouldn't want to list it on that old one. So I would want to scrap that one or I would just want to create a brand new listing and let that one just fizzle out. You still should be able to access that listing and change it up as far as like what it says and stuff and you might even want to say there's a newer version, whatever. But I would try to delete it. Again, I'm going to read to you right now quickly closing a listing and then also deleting a product. Then you can decide what you want to do but I think definitely if it's revised version of this product, I would say you want a new listing.

You don't want any of that negative stuff that came along with it, unless you had… Well even if you had a whole bunch of reviews like you said, I think it's a 2.5 star. Oooohh, that's going to take a little work to get that back. Scrap it. Let's start over from scratch and then you should have control that listing. If you create the listing and you're the one selling it, you have the buy box, all that stuff, you will be able to control that listing. So that's what I would definitely do. If you didn't create that first one I would create my own listing. Now, I'm going to read what they say in their documentation.

Close a listing. You can close a listing at any time up until the time it is purchased. So now if there's active inventory on there, you're not going to be able to delete that. At least that I know of. This action does not remove the record from you inventory, the SKU and all listing information on the item are retained. Additionally, a listing can be relisted or reactivated at any time. There's no fee associated with closing a listing and they give you three steps to doing this. One, on the inventory menu, select manage inventory. Two on the manage inventory page select the active status filter above the product list. Then three, find the listing you want to close and select close listing from the drop down menu. Your listing should appear inactive within 24 hours.

[00:34:06] Scott: Then has a yellow note here. This will close your listing automatically without confirmation. So that's what I got there from closing a listing. Now, deleting a product.

When you delete a listing, the SKU and all the sales history and product information are permanently removed from your seller account. Therefore you should delete a SKU and its listing information only if you're never going to sell that product in the future. Note, after you delete a SKU from your inventory, it may take up to 24 hours before the SKU is available for reuse. Then to do that, it's two steps here or three. One, on the inventory menus select manage inventory. Two, find the listing you want to delete. For single listings, select delete product and listing from drop down menu, from the product you want to delete.

For multiple listings select the box to the left of the listing you want to delete and select delete product and listings from the action and select the drop down menu above the list. Then three, click okay to delete or click cancel to keep the listing.

I'll link this resource that I'm looking at right now in the show notes to this episode. So this episode will be theamazingseller.com/484. I'll link up this actual link that I'm looking at or this resource so you can go ahead and check that out. Read it for yourself and go through it or whatever. But that's what I took away. So you can delete a product, you can close a listing, but again if there's someone active there right now that's going to be harder because it's active and you didn't create the listing. So I would definitely look into that and I would say start from scratch. That would be my advice. That's what I would want to do moving forward.

I wouldn't want any of that negative stuff on there, and especially if this is a revised version. I wouldn't even put it in there. Like updated revised version or updated whatever. You want to let people know this is the new and improved. This is the better version. So that way there if anybody had bought any of those in the past they are going to know this is the better version and why. You might want to know all the changes and all that stuff.

[00:36:12] Scott: So, anyway that's what I would do. So the answer, yes you probably can but it will depend on if there's active sellers on there right now that will make it harder and I would definitely go through the trademarking and like I think you already did and I would definitely get brand registry because brand registry is going to be even more important moving forward in 2018 and beyond. From there that way it will make it harder for people to jump on that listing if they have a similar product or… Not even a similar, a product that they bought that they are going to do retail arb in the future. It will make it where you can lock that listing.

I know in some cases where you can. But not in all cases. So anyway, hopefully that answered your question. It gave you a little bit of some action steps that you can do moving forward here with that product and yeah just start from scratch and just start building that thing. You might have to go over the old UPC if you've already printed it and just get a new UPC and then just create a new one. You might have to do that too. So that might be another thing that you'll have to do. All right guys, I think that's going to wrap up this episode. I know I went a little bit longer as usual I try not to but man you know in the beginning I like to go through those thoughts that are racing through my head and hopefully you guys can relate and hopefully you guys can have a little takeaway there for the week.

If you guys have any questions that you want me to answer on upcoming Ask Scott Session head over to theamazingseller.com/ask and you can do that. The show notes can be found at theamazingseller.com/484 and the last little resource here I'll give for you guys, if you guys are brand spanking new, I would head over to theamazingseller.com/workshop and I'll walk you through the five steps, the five phases for choosing a product, sourcing a product and then launching a product on Amazon and getting sales right out of the gate.

If you're interested in that definitely go register for an upcoming workshop. All right guys, so that's it, that's going to wrap it up. Have an awesome amazing weekend and remember as always, I'm here for you, I believe in you and I am rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, say it with a little bit of energy today, what do you say, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.

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