TAS 495: RANT Why People Fail and How YOU Can Avoid This and SUCCEED!

You’ve heard the phrase, “Knowing is half the battle,” right? It’s true! If you can learn to understand what it is that causes most people and even business leaders to fail, you are well on your way to avoid making those same mistakes. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Joel Bower to the podcast. In their conversation, they discuss the importance of knowing your “Why,” getting rid of common excuses, the value of learning from failure, pushing past the comfortable, and so much more! Don’t miss this great opportunity to really understand why most people fail to succeed so you don’t go down the same path!

Is your “Why” big enough?

What would you do to accomplish your “Why?” Seriously! Would you move heaven and earth so you could enjoy your “Why” being fulfilled? If the answer is no, your “Why” isn’t big enough to get anything done! The truth of the matter is, no one accidentally falls into success. You have to go out there and fight, tooth and nail for it. The only reason you’ll do that is if you have a huge motivating goal that you want to accomplish. To hear more about the critical role your “Why” plays in your chances of success, make sure to listen to this helpful episode of The Amazing Seller!  

Don’t listen to your excuses, crush them!

What are some common excuses you’ve heard from your inner voice or from others when it comes to change in your life or business? A common excuse is, “There’s not enough time.” Do you find yourself believing that excuse? On this episode of The Amazing Seller, Scott and Joel discuss some common excuses like this one and explain how to crush them. At the end of the day, you have to decide if your goals are worth the extra effort. Do you value your dream more than you want an extra hour or two of sleep? You have to crush your excuses, no one can do that for you! Learn more about this important topic from Scott and Joel on this engaging episode!

Learn from failure and never give up.

Too often, business leaders or aspiring business leaders will run into adversity or defeat and thrown in the towel. Don’t let that be your story! Did you know that you can repurpose failure and use it to fuel your drive for success? It’s true! Learn from those defeats and display them proudly and battle scars that you've survived on your journey toward success. Join Scott and Joel on this episode of The Amazing Seller as Scott tells a fascinating story that illustrates this lesson of learning from failure and refusing to give up. You don’t want to miss it!

If you want to succeed, you have to push past your comfort zone!

What does it take to have a robust and thriving ecommerce business in the marketplace today? The short answer is, hard work! Not many people respond well to that message but it’s true. If you are looking for a get rich quick scheme, building an ecommerce business is not it. It takes hard work and dedication to build a brand that can weather the storms of life and provide long-term sustainability. Are you ready to put in the work and push past your comfort zone? It’s been said, “If you want something you have never had, you must be willing to do something you have never done.” Do the hard thing, go out there and put the tools and lessons that Scott has taught into practice, you won’t regret it! Get more helpful input from Scott on this exciting episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Your WHY is so important!
  • [10:30] Not having enough time is a terrible excuse.
  • [17:00] Everyone has to start somewhere!
  • [20:00] Most people fail because they give up.
  • [29:30] Don’t let yourself get comfortable!
  • [38:00] Joel recaps the insights he and Scott covered.
  • [40:00] Closing thoughts from Scott and Joel.

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TRANSCRIPT TAS 495

TAS 495: RANT: Why People Fail and How YOU Can Avoid This and SUCCEED!

[INTRODUCTION]

[00:00:02] Scott: Well, hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 495 and today I'm pretty pumped up. I'm pretty fired up because I got…

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…a good friend of mine on here. Part of the TAS team, by the way, Joel Bower. What is happening, my friend?

[00:00:20] Joel: Well, it’s going pretty well, man. It’s awesome. What is it? A Tuesday?

[00:00:24] Scott: Well, it is but by the time they listen to this we don’t know what day it’s going to be. It’ll probably be on a Wednesday.

[00:00:29] Joel: That’s going to be the trick when they try to – but I’m thinking Tuesday.

[00:00:30] Scott: So, you just went ahead and screwed up the date now, so now we can’t even publish this thing. No, we’re going to let it roll. Yeah. But you and I just got on. We wanted to actually talk about something that we see a lot of people struggle with. I mean, I’ve been on the online space for quite a while. I know you have as well and just even through clients or just through people that you’ve worked with and even just people that you’ve seen within the TAS community now over the past three years and it’s something that I think a lot of people don’t talk about and I wanted to get you on because you always have a really good perspective and a really good way of digging into the real reason why people fail and really how to help people avoid this or just get around it or get over these obstacles.

[EPISODE]

[00:01:15] Scott: So, what I want to start here with is really to get this thing started, to kick this baby off is to kind of dig into this right here and that is where people will say, “You know what, I want to start my own online business because I ___.” Generally, like do you think people really know why they want to do it or are they doing it for the wrong reasons? Like, let’s start there.

[00:01:42] Joel: Yeah. I know. I think you nailed it like as a starting point, you can’t overcome something if you have no reason to. Like, if you think you need to lose weight but you really don’t want to or like you think you have to lose a pound it’s not that big of a deal, you’re not motivated to run out to the gym or go running or do anything. If it’s not more like visceral like exciting thing, all the other stuff isn’t going to happen. People don’t do things for no reason. They’re like, “Oh, you know, I started the same as on business on accident. I wasn’t really paying attention it. It wasn’t my priority but it’s successful now.” Like that doesn’t happen. So, it starts and it’s why you always talk about the big why and I like that it’s a big why. It’s not any why.

[00:02:24] Scott: Right. Right.

[00:02:25] Joel: Any why helps but the big why is the difference maker.

[00:02:28] Scott: Well, and it’s funny because I even see it with other people in the past that I’ve helped or even shown this to. I get a lot of people though. They’re like, “Joel, so what do you do for a living?” And I had my pool guy just the other day, Keith, good guy and he says to me, “What do you do in there? You work on computers or something? You’re in the house all the time,” and I said, “No, I got online businesses. That’s what I do. I run online e-commerce and I have a small podcast that I do,” and he’s like, “Really? So, what are you doing? Are you selling on your own website?” I’m like, “No, we sell on Amazon this and everything.” And I told him I said, “You know, you’re in actually a great spot to be able to go out there and sell your own product because you have a pool company or your pool business and you know a whole bunch about the business. You’ve been doing it for 30 years,” and he’s like, “Oh man, I would love to be able to go out there and sell on Amazon or sell on my own website because they’ve taken a lot of my business. I used to have retail and this and that and the other thing,” but I can almost bet on it, he won’t do anything with it. And the reason is, is because his why is not there. He’s actually pretty comfortable, right?

[00:03:37] Joel: Yeah.

[00:03:37] Scott: He’s comfortable in what he’s doing. He’s making okay money. He might want to complain that he’s losing some money in retail or whatever, but does he really need to go out there and build his own e-commerce business? Does he really need to go out there and make an extra $75,000 a year? Does he need to? Probably not. So, to me, that why is not there but would it be cool to do that? Sure. I’d love to be able to be at launch and get 12 orders come in through Amazon and I didn’t have to do anything. I would love that, but I don’t need to do it. That’s the difference for me that I see.

[00:04:07] Joel: Yeah. That is really interesting. Actually, it stems a little bit or wings back to what we were talking about before we got on and we’re talking about dreams and what you described is it like a lot of people have these things that would be nice like dreams are these things that would be cool or interesting to have but not necessary. I think you and I look at dreams differently. Dreams are the possible vision of what we’re going to create and maybe some of them like outside the realm of what we really want and when we get down to what’s really important to us but when we look at a dream, we start asking, “Is it possible? Can it happen? How do I do it? Has anybody else done it?” We dig into it like that. And so, in this case, the pool guy goes, “Yeah. Well, what I would do I travel, 75,000, oh I do all these things,” but it's a dream and it's separate from what he's able to actually get. And so, that also on the other side it's like here he has his possible big vision, maybe like, “Oh, at least return that retail sales,” but he doesn’t have a vision he believes in is real, so he won’t take any action either because there has to be this level of, “I know I can do it. I just have to go figure out how.”

[00:05:14] Scott: Right. Yeah. I see the people that actually and we’ll talk about like what makes someone successful versus someone that isn’t successful or at least arriving to where they want to be. And I think dreams I think that is a big one. I think a lot of us we don’t believe in dreams. I think we like to say, “Man, I wish one day I could do that.” Well, why can’t you do that? Like, really, my wife and I talk all the time like a lot of people will talk about retirement, “Can’t wait until I retire.” I'm like, “Um, I'm kind of feeling like I'm already kind of retired because I'm doing what I want to do.” Like so, I don't see retirement as an end. Most people think I work so much to get to that place and then I get to relax. Who wants to wait 25 or 30 years to arrive at the place where you can wake up and do what you want to do and work on things that motivate and inspire you and make you feel good and travel or do whatever you want to do? So, to me, it's like I dream of different things like I dream of like different places that I want to go to or different things I want to do with my family or different things that I want to do as far helping more people like those are other dreams for me. Those aren’t dreams that I won’t ever achieve. They’re dreams that I’m coming up with that I want to go out there and achieve. It’s not a dream like I wish I dream – all right. I dreamt last night that I won the lottery. I mean, all of our dreams are technically possible. I mean, do you agree or disagree?

[00:06:50] Joel: I mean, unless you have something weird way outside the realms of possibility…

[00:06:54] Scott: I’m talking basic. I’m talking about basic. I’m not saying like fly to the moon or something.

[00:06:59] Joel: I think in the category of like dreams are like goals or for like life dreams or things of that…

[00:07:03] Scott: That’s what I’m talking about.

[00:07:04] Joel: Yeah. No, it’s not like I’m going to instantly be transported in my sleep to Mars but…

[00:07:09] Scott: Exactly.

[00:07:11] Joel: But, yeah, but most people’s dreams like the ones they talk about are not bad. It’s usually, “Oh man, if I could have an extra vacation. What if I could travel for a whole month? I won’t have to worry about work. What if I could spend more time with my family? What if I had so much money I didn’t have worry about bills?” Some of these are people’s real dreams. Those are the ones that really thinking about and how real they think they are versus not really determines if they’ll take any action towards it.

[00:07:38] Scott: Yeah. I mean I look at these lotteries and stuff and you can like win $1,000 a day for life or something. It’s like all of these things. These are all made up to kind of I guess prey on our dreams. It’s like what we would want. They know the public wants that so why not throw that out in front of them? But the crazy thing is, is like what is it that that’s allowing you to do if you got there? So, if you got $1,000 a day, what are you going to do? First thing, I’m going to quit my job. Now, what are you going to do? So, really a lot of times to me the dream is the freedom, to be able to do what you want to do and not feel as though you are chained to the desk or you have to go punch a clock. I mean, it’s funny. I used to talk to our mutual friend there in our new brand and we’re talking about going to an event together and they have different things that they have to make a commitment to or they want to get out of and I’m like, “You should not have to do that like you should be able to just say, ‘I’m going.’” Or I’ll give you another example. My daughter who is 22 she’s married and her husband’s in the Navy. It’s very strict on how much time, when do you get off. It changes like monthly like this month we think you’re going to get off at this time but yet it could change and it might not. It might get delayed three weeks, so you can’t plan anything. Those are the types of things I think that people really truly want is the flexibility to be like, “Oh Scott, you want to go to Yankee game a month from now? Okay. Cool. Let me just write it in my schedule. I’ll book everything up around that.” And I think that’s the big one for a lot of people but alright so let’s kind of move through this though. So, because you and I could keep talking about that.

[00:09:29] Joel: We promised a rant and that’s what we’re giving them, Scott.

[00:09:31] Scott: We are. There is no structure here at all. All right. So, the other thing is I see people getting stuck like because they’re kind of like giving themselves these reasons why it can’t work, or it is a dream. It’s a dream. Everyone else can do it but I can to it. It’s not for me. Here’s some. I don’t have enough time. Let’s talk about that one for a minute. I don’t have enough time. If I came to you and I go, “Joel, guess what? I don’t have enough time to build that business even though I would love to have it because it would supply me with freedom. It would give me everything that I want in life, but I don’t have time because I work a 9-to-5 job right now and I have a family.” What would you tell me?

[00:10:17] Joel: There’s always time. And the tough part in there is like one-on-one I can do this really easily because it’s easy to go like just describe your day. Tell me what you’re doing and so there’s all this extra place. One of the easiest ones I can almost always assume is there’s usually an hour on either end of your day, at night or in the morning.

[00:10:39] Scott: But I’m not getting enough sleep.

[00:10:41] Joel: Yeah. Well, that's where it comes in why you have to have a why because it's weird. Have you ever been in those moments where you thought you were totally exhausted and something exciting happens, something that was fun happens and then you're awake again? We do it all the time. So that's not it. If it was something that excited you and you saw it as real and it was really going to happen, you’d find that energy to do that. Maybe you sleep in extra on Saturday to make up for it because you’re a little tuckered out but if you could even get a few hours in a week, that’s more than most people spend on when they start a business. It’s usually a bunch of ideas and they run it with their friends and eventually they feel so much pressure that they had to do something. So, they start within an hour and that can be very quickly. As long as you’re consistent with it whatever time you give to it, if you have the right why, you’ll start getting motivated as you see results because it only takes 15 minutes to get results if you’re paying attention.

[00:11:35] Scott: Right. Yeah. I go back to my past. It’s like when I was working construction for my father’s company, I was working a lot of times 60 plus hours a week and I was doing that and then I would come home burned out, kind of frustrated, then I still had to do my yard work. I had to do all that stuff. So, on the weekend when it was my day off or my day-and-a-half off because I used to work half a day on Saturday, sometimes a full day, I have to catch up on Sunday and I wasn’t able to be present. I wasn’t able to be there, and I was frustrated but in the same breath, I wanted out of that. So, in order to get out of that, I had to figure out how was I going to do it? So, my wife and I, you know the story, we decided to start our own photography business. So, I was staying up late at night lacking the sleep. I was not getting the sleep that I should’ve at that time because I knew short-term I’m going to sacrifice the sleep so I could potentially get the result of not working 60 plus hours a week. If I could work 40 hours a week, I would’ve been stoked. I would’ve been happy.

Now, I can work with my wife for 20 hours a week, be home, be able to make our own schedule kind of but still only work 40 hours a week. That would’ve been like success in my eyes. So, just going that level but I was up late at night either reading or doing my own research. Back then there wasn’t even much research when I was starting because there was only 35mm film. It was even digital yet like I was reading books. And by the way, I don’t like reading so I force myself to read because I was excited. I was excited. I did whatever I could to make it work and that’s what we did but the why was so strong for me like I could not see myself doing that for the rest of my life and if I did, I would feel like I had been crippled because of all of the hard trauma you’re putting on your body for kneeling and climbing and you’re in the sun all the time and just in cold. So, I’ve seen that the only way I was going to be able to do it is to sacrifice time and it’s a short-term play for me. It was and sometimes I would be up and it would be like 2:30 in the morning. I got to get up in like 2 hours. And you know what, I did it. I did what I had to do.

[00:13:47] Joel: So, that objection of time like, “I don’t have the time,” everybody has all the time there is. It’s what you do with it that determines your life and that’s what you have to keep coming back to. And so, if at this moment you think every minute that you spend in your day is used perfectly then I’d understand but I never met that person yet.

[00:14:05] Scott: No way, especially with social media, oh my gosh.

[00:14:08] Joel: Yeah. Just think of the time you spent on Facebook yesterday or…

[00:14:14] Scott: Yeah. You're going to get sucked into all that stuff because now we're even more – we've got more noise around us than ever.

[00:14:23] Joel: Yeah. It was like 10 or 11 years ago they already did a study saying the average American household do seven hours of television a night, seven hours.

[00:14:32] Scott: Seven hours. It’s crazy.

[00:14:34] Joel: That right there is your online business. If that’s not you, just think about how good is that show really? Is being able to travel on your schedule and not having to ask or beg a boss to get some time off to spend with your family, is it worth it to sacrifice that you don’t know what’s going on with I don’t even know, This Is Us. That’s a show I keep hearing about. I haven’t seen it but is that show really that good? And sometimes that the people that watch every game of a sports team, every game, that’s a lot of time especially if you like baseball.

[00:15:05] Scott: Yeah. Baseball, it'll be long 3.5 hours, 4 hours, yeah.

[00:15:08] Joel: Yeah. That’s your business right there. Even if you just did half of it, cut out half of that. So, it’s like we can find the time if we have the reason, but they don't see it. There are two ways they see it actually I should say from what I've seen. They see it as the decision I'm making is a forever decision. If I'm making that sacrifice, that's my life and it feels like that for the months that you're doing it but if you're doing it intelligently, you won't be doing that for years. You might do it for a year or two and if you're really paying attention that sometimes like people just don't learn from their mistakes. They're so worried about it's not going to work but they think it's impossible or it's forever and if they were just paying attention, they would start seeing the way, but they got to do something. You ought to take action as Scott loves to say.

And that’s what’s going on with this time thing like this big why then I think it’s like any decision they make on my schedule, “Oh, well, if I sacrifice those games right now, that’s forever. I’ll never get to see those games again.” Is that what you’re saying business is about? No, I would guess that Scott probably works more hours than he’s ever worked but he also spends more time with his family than he’s ever worked or than he’s ever been able to spend. That’s amazing. Why? Because the flexibility of the schedule. He doesn’t travel. He doesn’t justify his position or what he wants to a boss or an owner or anybody else. The only person he explains is probably his wife. Hey, honey, what do you think about this?

[00:16:31] Scott: Yeah. What are we doing on Saturday?

[00:16:33] Joel: Yeah. And I know that you don’t feel that pressure of that work in the same way you used to because you control it and that’s amazing and people don’t get that. It’s not like work goes away or it’s impossible that you have a lot more control over what you do and resources that do something really amazing when you want to.

[00:16:53] Scott: Yeah. And again, people this would be the other one that people say is like, “Yeah, it worked for you, but it won’t work for me.” You’ve networked with people. You’ve got connections. Do you realize that everyone starts pretty much the same place? You know what I mean? Like some strengths that I have you might not have but you might have some strengths that I don’t have. You know what I mean? Like so it works both ways and I just kind of go all the way back through my entire journey and I’m sure we can do the same for yours, everything had kind of like its place in the journey like that led you but also you had to go through in order to get there. Do I wish I could’ve jumped ahead of a couple of the obstacles that I had to go through to get to where I am? Maybe but also, I might not because I also learned a ton. I mean say that about my wife. If I never met my girlfriend before my wife, I wouldn’t appreciate my wife as much as I do today. It taught me lessons from going through hell with one girl.

[00:18:02] Joel: No names.

[00:18:03] Scott: No names. And I don't think she's a listener of the show but if she was, it was hell. So, to get through that, it taught me how to appreciate like what I have and never forget that. So, do I wish I didn't go through that? At times but in the same breath, I don't because it made me who I am. So, I just look at it like you're going to go through things right now in whether you start this business or you start a different business. Whatever it is, you're learning something through that process. You will.

[00:18:41] Joel: I love that reference and it’s just because it’s wherever you timestamp like whatever picture you take of Scott’s life, that makes sense. So, if you go, “You can do it, Scott, because you’re a construction worker,” that sounds ridiculous.

[00:18:52] Scott: It does. It does really.

[00:18:54] Joel: But that’s literally what they’re saying. It’s like whatever stamp that you want to take in your past, “Oh, Scott, it works for you because you didn’t go to college.” No, that’s just our life. That has nothing to do with what we can or can’t do. I love hearing that. I mean, if you timestamp me at a certain point, I get a lot of like accolades and saying, “Oh, Joel is really smart. I love how you look at the world,” I get that a lot. I was a D student in junior high. I was a D student. Why? I have no idea. If I’m so smart now, they go, “Well, oh that’s because of you, Joel, because you’re a D student. That’s why you’re now smart.” That’s not how it happens.

[00:19:31] Scott: Right. That’s so true and I mean I think everyone could put a timestamp on something and say, “Yeah, but this,” right?

[00:19:40] Joel: Yeah.

[00:19:42] Scott: Okay. So, moving on, again this whole discussion was why people fail and I don’t think that they really fail. I think they give up. I did an email the other day about going to the Yankee game with my youngest daughter and actually the whole family went and we’re going there to meet, well, we’re going to watch the game, but she wanted to meet Aaron Judge who's this new upcoming guy who's doing really well for the team. He's a great role model, whatever, and I was talking about like us going there and she had her heart set on getting his autograph. We got good seats, the whole thing. And we ended up creating these great signs and everything, got his attention and he smiled at us a few times. He definitely recognized us. He came over. Actually, gave her a fist bump so that was cool, and he said, “I’m going to get you after the game,” and it just never ended up happening for us afterward because he left the game early and the whole thing, right? Like we don't know.

But my daughter was a little disappointed, but I said to her, I go, “Listen, like you’ve got more chances, right? Like, we’re going to go to another game. It might happen then or you can send him a letter like it’s not over like you didn’t lose,” and my whole thought in sharing this is really to let people know that it’s like you only fail when you stop trying. You didn’t fail and also think about all the good that came out of that. You got to see a great game. He smiled at you. He fists bumps you. We got a couple of other autographs that day. We got to spend some time with your family, with your grandfather like all that stuff. Lots of great came but that one thing didn’t happen. So, if you started an Amazon business and you didn’t get to that $100,000 profit yet but you got to 65, still pretty good. So, let’s look at all the stuff that helps you up to that point but also let’s think about you didn’t fail until you stopped trying. A baseball player doesn’t fail because they struck out. They get another at bat. You just got to get back in the box.

[00:21:33] Joel: Yeah. One thing that came up there, actually two things that came up but there are these lessons that we get these skills, these abilities and sometimes we get more value out of failing than we get out of succeeding.

[00:21:44] Scott: Totally.

[00:21:45] Joel: And if you’re looking for it. If you’re not looking for it and you’re just trying to say, “Well, that’s all crap,” your daughter learned how to be tenacious. Your daughter learned how to – if she had done signs like that, make a big enough sign to get attention. The follow-up where you guys are going to like write a letter. Those are all skills your daughter didn’t have before. Not in this way, not with like her own goal in mind. Her ability to go after something has now been dramatically improved. How many people do something like that and then delete every value out if it because they didn’t get the outcome that they imagine they were getting in their heads? I say like people quit and it was almost funny like how many people that listen to this when you said, “Oh, you only got 65,000?” and said, “Well, no, I’d be excited, Scott.” Most of them probably said that but we’ve actually talked to that person that’s thinking about giving up and it’s making that kind of money. Like not doing anything. “Oh, it’s not working. I don’t know if I want to start another product.”

If you did nothing else. Let’s just say that you didn’t pocket that money because you’re already considering a complete zero and reinvested that money back into more products, what would it be next year? And so, it's not a real thing. It's not really failing. It's your interpretation of failing. In one case, not getting the outcome because you're shy but then deleting everything else that happens, every skill you had to do. You've never done a website before or landing page, or you’ve never felt that on Amazon listing or signed up for an Amazon account. You’ve never sourced a product. All those are skills. You don’t know where they’re going to play in the future. But if you delete those two, that’s where you start feeling like you’re failing. That’s where you start feeling like it’s not worth it. You’re not doing anything. It doesn’t matter, and we have to be super careful when we’re doing something new, not to let this imagination of ours pretend it should know what’s really going to happen because it doesn’t. How many…

[00:23:34] Scott: That’s great though. I mean, using the imagination I think is like how you just put it. It is in our imagination, right? We’re telling ourselves what it is like if it’s a failure, it’s because you told yourself it was a failure but most of the time it’s not. It’s how kind of look at it and how you analyze what had happened. I love that. I think that’s exactly it. And again, going back to theme here like why people fail, you don’t fail. You fail when you stop trying so don’t stop trying. So, done, podcast over like just don’t stop trying like if you want it bad enough, going back to like if you want it bad enough like that would be my question to you like you’re like, “Yeah, I tried this thing and it just didn’t work for me. It’s just I’m not lucky. I can never figure this stuff out,” you’re constantly putting yourself down on why it can’t work. I’ll just go back to my old life because it was easier like…

[00:24:35] Joel: Yeah. I understood it. Yeah.

[00:24:37] Scott: Yeah. It’s like okay.

[00:24:38] Joel: You’re comfortable.

[00:24:39] Scott: Yeah. You’re comfortable. So, to me, you really don’t want what you really want or what you think you want. You really don’t want it because if you truly wanted it, you would be doing that. I even see that just again even in the past with other people that I’ve tried to help, it’s like even close friends, here’s what you need to do, boom, boom, boom. You come back. They started, stopped a little, started and then stopped and then you come back three months. How’s everything going? Ah, it’s not really working. Why isn’t working?

[00:25:07] Joel: It doesn’t work.

[00:25:08] Scott: Why isn’t it working? “Well, I kind of did this and I kind of did that,” but you didn’t really do it then? So, you can’t tell me it doesn’t work until you actually try it. So, people that are listening right now they’re like, “I don’t think it’s going to work for me.” My question to you is did you try it? Did you try something? Did you try to go out there and I’ll give you one. Did you go out there and did you listen to what we talked about as far as going out there and trying to create your first $500 by cleaning out your garage and listing it on eBay? Have you done that? Like, I’ll tell you what if you did that, I bet you make some money. I could almost guarantee that if you clean out your garage, your attic, your office and you list 20 things which are already in your possession, I could almost guarantee you’re going to sell a few but you won’t sell anything if you don’t list it.

[00:25:59] Joel: Right. And that would be, for many people, the first dollar they ever made online.

[00:26:02] Scott: True.

[00:26:03] Joel: And instead of seeing like I know people do it all the time. It’s like, “Oh, that worked because I had stuff in my garage.” Well, no, no, no. What about all the other things that happened that had nothing to do with the things that just happen to be in your garage? Putting up a listing.

[00:26:16] Scott: Yeah. You learn.

[00:26:17] Joel: You’re advertising it or whatever, putting some PPC to it. All that stuff has skills and whether you’re selling those products or another product through arbitrage or you found a discount and you’re putting on it, you now know how to do that. People make a lot of money and they have for years on eBay and other people go, “Oh, I really like to get rid of this. It’s too much work.” So, they don’t do the first steps and so they don’t know how to sell it and it’s this weird thing. I remember people ask me to post something on eBay for them which I gladly refuse.

[00:26:47] Scott: Exactly. There are actually services out there I notice that were popping up that you can bring your stuff into it almost like a goodwill of some kind and you go in there and you give them your product and then they'll list it for you a fee, maybe it's free and they'll take 20% or something or 30% or maybe 50%, I don’t know, and that's a whole business in itself. They're going to bring you this stuff and all you're going to do is have a team that lists it. You only get paid or they only get paid when you sell like that's a whole business model in itself because people are too lazy to list it themselves.

[00:27:17] Joel: Yeah. There’s one thing where it’s like too lazy. It might be that you’re starting to grow and expand your business and it becomes down to ultimately whatever is happening around you that you were the first filter. You were the first thing like whatever you believe is right and true and what's real and what's supposed to look like, that's how you interpret everything. And there are so many cases, if you start paying attention to life where something happens to one person and it crushes their life and it makes it everything impossible from that point forward and other people have the same thing happen and say, “I’m not going to let any of this happen to anybody else.” I’m going to fight until this is not a thing anymore. I mean, whatever cause that is for that person but what’s the difference in those responses is not what’s happening, and we want to believe that what’s happening is the real thing. What you think about what’s happening has a bigger impact on what you do next than any of the things that you think are real.

And it's a weird concept and it's like I got caught in it all the time too because there's this part of like humans we just want to know that something is real like it's here, it's here. It's going to be the same that we know something or smart or and challenging it shakes that up. So, if you go, “Okay. Well, you know, I'm not going to be able to succeed online but I'm really hurting at my job. I’m going to have to go try it but this whole filter why you’re starting your Amazon business, “I can’t succeed at this.” Anything that happens is going to be seen as an instant failure. “Oh look, I paid for that PPC thing and I spent more than I made. I’m losing money with the PPC. See, I can’t do it.” And that’s that kind of perspective thing is on everything. We don’t realize how many little decisions we make. And so, you’re just like undercutting it. So, until you can get to your mind like, “I want this. I’m going to have it. I deserve it. It’s real,” you won’t change over those little decisions that you make because I don’t think failure is usually made in one. It’s usually made in hundreds of decisions or thousands of decisions like that perpetual like stuck failure that you don’t know how you could possibly crawl out of. That I think comes over with so many decisions, little ones that we don’t even think about it anymore.

[00:29:28] Scott: Yeah. All right. Let’s drill into this and I kind of want to highlight the one word lazy that you had said. I am going to say that a lot of people out there are lazy, and this is not going to be like – I’m not like going to rip on people right to their face but like…

[00:29:47] Joel: You know who you are. Scott says you’re lazy.

[00:29:51] Scott: But the truth is, I mean, I have people that I’ve told this to. Personal like friends, relatives, whatever. Okay. Lazy might be a little harsh.

[00:30:03] Joel: Maybe really true.

[00:30:04] Scott: But it might be a little bit true because you’re comfortable. When you’re comfortable, sometimes you become lazy. We do that in the way we take care of ourselves. We become lazy. Why? Because it’s easy and sometimes we just don’t want to get up and go to the gym. We just don’t want to. Like I understand it. I mean, heck, I like to every now and then say, “I want to have a lazy day,” very rarely happens by the way and I’ve thought to myself, I said, “When’s the last time I’ve actually sat on the couch for just an entire day and just like chilled out?” Like I can’t remember like I just get too antsy like I want to do something. I want to go outside or I want to go somewhere like I don’t want to just sit around and be lazy or I want to be working towards something. Like whether that’s personally or with my family or building a project or doing something around the house like I don’t know.

I want to be building something, so you can take something from start to like a finished product and I think a lot of people don't realize that there are things out there that you have control over and there are some things that you kind of don't. I still think you have kind of a control but not 100%. We can't say what Amazon's going to do. If we violate their terms, they might say, “You know what, you’re done.” But for the most part, there are things that we can control. And if that did happen then you would have to ask yourself the question, “Well, okay. What’s next?” But not to go off on too far of a side note here but people just they get comfortable and I think that then introduces laziness because then it’s like it’s just easier to do what I’m doing. And then that would make me say, “Okay. Then truly you are happy.” You’re happy enough right now in your current situation. You know what I mean?

[00:31:56] Scott: Like I said, I mean, I’ve got friends of mine that they have a pretty successful business brick-and-mortar but they can do a really good job selling stuff online and they could also get more business by doing a couple of things that just emailing your past customers or sending them a postcard like simple things like that, they don’t even want to figure it out. We’re good kind of thing. And to me, that just means that you’re just happy where you are. Right?

[00:32:27] Joel: Yeah. Well, I don’t think it’s happy.

[00:32:31] Scott: Happy enough. I think comfortable.

[00:32:31] Joel: I think as you’re describing that, I was trying to think like last time I felt like really lazy, what was going on, what was I doing? And there’s this like this little conversation that I remember having like, “You should do this, Joel, it’d be good for you.” And my mind goes, “Eh, I don’t really feel like it.” And like how many times like I mean that’s it. That was the death of whatever that project could’ve been. It wasn’t loud storm. It wasn’t like, “Oh no, I’m just going to sit here and see if I can have food brought to the couch so I don’t have to move a lot.” It’s just that little whimper of refusal. Whatever the hell that is. Sometimes you know you have the energy. You’re actually in a good place and you’re like, “Oh, I should go do checkup the thing,” and like, “Eh, I don’t want to.” And the reason I said that or the reason I pulled that out is because those are the triggers like if you can catch that, if you can catch that moment where you go, “Eh,” and do anything else, you can break that and it’s not like, “Oh, I’m a lazy person,” because that's another thing people do is like they label themselves with those kinds of crap.

[00:33:33] Scott: I’m just lazy.

[00:33:34] Joel: No. you’re human. You did that little, “Eh,” thing. Everybody does it.

[00:33:38] Scott: Everybody does it.

[00:33:39] Joel: I don’t know anybody that doesn’t do it. So, you just have to go, “Oh, I know what that is. That’s fear saying I can’t do it or maybe thinking that there’s something better here sitting on this couch but there isn’t. I’m going to go do it.”

[00:33:51] Scott: Well, I mean, I’ll give you a perfect example, and this is one that’s really current. We’re going to be going to an event together here. Actually, when this airs it might be during or after but anyway, regardless. I’m a homebody.

[00:34:05] Joel: Not on a Tuesday though.

[00:34:07] Scott: Not on a Tuesday. I’m pretty much a homebody. I was talking to my wife about this, this morning and a lot of that has to do with my upbringing and kind of the things that I dealt with as a kid and my parents and stuff which I haven’t really talked too much about it. I might do an episode on it. It’s nothing crazy but it’s kind of what shaped me to who I am and why I like security, like why I want to be with my family, why I want to be not really separated. There are reasons and I know that. I'm old enough to know that there are reasons why I am the way I am but like I'm not really looking forward to going or I wasn't until I started to think about all the things that we could be doing like you, me, Chris, the team, people that I'm going to be able to possibly network with and me.

And actually, I’m going to be actually seeing an old high school friend that I found out he’s going to be there. So, I haven't seen them in like 25 years and, hey, funny here. This is on the record here too. We're going to embarrass Chris. So, Chris, I was talking to him the other day and he’s like, “Yeah. Oh, that’s crazy. I’m going to be seeing an old high school buddy too.” I go, “Didn’t you just see him?” Because he just graduated because he’s like only 29 or 28 or something. I go, “Chris, I’ve been out of school almost as long as you’ve been alive.” So, he didn’t find that too funny but it’s true. But anyway, because I said I’m going to see this old friend and he’s like, “Oh yeah, I’m going to see one too. I haven’t seen him in a while.” I’m like, “Didn’t you just see him like last year?”

[00:35:36] Joel: I mean like 15 years.

[00:35:39] Scott: Yeah. Exactly.

[00:35:40] Joel: When you were eight.

[00:35:41] Scott: Yeah. When you were eight years old. But anyway, back to the point here that I was making which I forgot now…

[00:35:52] Joel: Because of all the things that are going to actually happen when you get there.

[00:35:54] Scott: Yeah. So, I went to this place where I was kind of like in my head where I was like the trip is coming up and I’m like, “Eh, I’m okay.” I know once I get there I’ll be excited, and I’ll have a good time and being able to hang out with you guys and all that stuff.” In the same breath I was a little, “Eh, you don’t really know if I want to go.” I’m going to go because I committed but you just had that little bit but I know that that feeling is there because of that safety, that security that I like to have in my own personal life but I know by pushing yourself outside of that comfort zone and when you get to a certain place like that, things can happen, connections could be made or maybe we come up with something that’s going to help change lives.

Like, these are different things that I think about that kind of get me out of that funker or get me out of that state and I think that a lot of times people don’t do that. They just go, “Eh,” and then they go with it. But you got to do the, “Eh,” and then you got to go, “Wait a minute here. Let me acknowledge this. Let me see why I’m thinking this.” And you know what, you might not know why you’re thinking it but you got to do a little bit of digging, a little bit soul-searching maybe and kind of retrace those steps and figure out why you’re feeling the way that you are and then you can kind of wrap your head around it and then try to deal with that one thing.

[00:37:16] Joel: Yeah. So, I think we need to write a book, Scott. This one would be called, “Eh.”

[00:37:21] Scott: “Eh.” Have you ever had a day that you just felt like, “Eh?” But I think we all can relate to that, right?

[00:37:29] Joel: Yeah.

[00:37:29] Scott: All right. So, let’s get wrapping this up though. I didn't want to make this too, too long. I know we can keep going and this was going to be a short rant, but we turned it into almost a long rant. So…

[00:37:40] Joel: It’s a medium rant.

[00:37:41] Scott: What can we wrap up with for people that are, I guess, stuck or frustrated or feeling as though they don’t think that this – that they can live this type of life or they can create that online business that can help them achieve their why like what do we want to wrap up with?

[00:38:02] Joel: You know, I think it’s like we’ve covered a lot of things and we give little insights on like what you could do to fix it but really we’re talking about the opposite side like when it goes wrong and I guess just kind of giving a quick summary of what like more instruction based like first thing you start with is a big why and that’s a why that’s compelling, one that you’re excited about you believe in. That’s real one like you know you’re going to create it. The second one is to get rid of any excuses or at least look up where they came from so you can understand why you’re doing. Then there was measuring what’s really happening not just what you think is happening so stop imagining a failure and then just making it happen. Almost like everything you see is being filtered through that. And then this last one was the, “Eh,” that just that weird feeling of I would guess like create laziness. I think those are the five things that we kind of covered in a little bit of order there I think.

[00:38:58] Scott: No. That was great and that’s why I love hanging out with Joel because he can definitely organize our thoughts because we do this a lot. We’ll be just doing this deep dive like brainstorming session and it starts somewhere and then ends up in another place. I’m like, “Wow, a lot of cool things really came out the that and here they are,” boom, boom, boom, boom, boom and I’m like, “Dude, man, I’m so glad that you’re able to do that because I just thought we were all over the place,” but there was some structure there.

[00:39:21] Joel: There was. It was totally intended. There’s a bullet point list somewhere.

[00:39:24] Scott: Yeah. Somewhere there is, and I randomly scattered that list but, yeah, I mean I just again I wanted to jump on here because I know that a lot of people do struggle with this. I know when we get together, you always can see things a little bit differently or at least do exactly what you just did and just kind of break it down and kind of give those bullet points where people can start to say, “Okay. If I’m feeling like this, there’s a reason and how can I kind of diagnose my own issues and deal with those issues?” Because I think we can’t deal with what we don’t understand or what we don’t discover about ourselves. We have to also be real with ourselves like we’re not all perfect. We have weaknesses, we have strengths. We want to figure out what all of those are and then really use them to our advantage, not disadvantage. And I think that’s big, but I think everyone out there has the same opportunity.

I think everyone out there has the same I think not just opportunity but the same chance to go out there and create the life that they want. They don’t have to wait until they’re at a certain age. They don’t have to wait until they achieve a certain type of success in their own minds. I think everyone has the opportunity and the chance right now wherever you are to make your life the one that you want and the one you deserve. I truly, truly believe that. And hopefully, this episode kind of allows you to maybe even just pull one or two things out of it that you can go, “That this me. That is what I need to deal with and I am going to deal with that because I deserve it and I want to create this lifestyle for myself and for my family or for whatever reason and I’m going to do that.” And I think the number one thing though for people to do it if you have not done that is definitely, definitely figure out why you’re doing what you’re doing. And one little side note I would say is also if it is money like if it is money to get yourself out of your current situation, figure out what that number is and then…

[00:41:21] Joel: Yeah. Get a real number.

[00:41:21] Scott: Get a real number and because once you have a real number, then we can create a plan to achieve the number and then we can get you to where you need to be, but you got to figure out what that why is like why are you complaining? Like why are you complaining that you’re working too much? Because you want to be home or because you want to do something else in your life, travel or whatever it is? But you need to be very clear on that because that will be that driver, that will be that push when you don’t feel like moving forward because you’re feeling it’s not working for you. And then the last thing is just get back in the batter’s box, take another swing like, you know what, you get multiple swings. No one’s going to tell you can’t keep swinging. You just got to figure out what pitch you want to hit and go ahead and give it to swing. So, that’s what I’m going to leave with people. You got anything you want to leave with people here before we wrap up?

[00:42:08] Joel: You know, I’ll talk a little bit we came into this. We’ve been talking you and I a lot about mindset and most of what we do is very tactical and very like here’s how I do it and here’s how our picture is what we did and what we saw and what kind of stems a lot of these conversations between us was what’s the difference when someone comes in, does the tactics and then succeeds and when they don’t and this is what kept coming up. It’s right here. They didn’t have a big enough why. As soon as adversity hit, they broke, and they stopped. So, and I just want to follow up on one of the things that Scott said is like pick one or two things that happened in this. I know this is a rant and it’s rambling but the only thing that matters is that you listen to this and you got something you need it. That’s it. Write down those two things, three things, I don’t care what it is. Write it down and think about them over the next week. See if you can get them to influence something you’re doing because that will make your life better. That’s all we did. This is a major success.

[CLOSING]

[00:43:04] Scott: Yeah. Absolutely. Love it, man. Well, hey, I’m looking forward to hanging out with you in Orlando. That’s where we’ll be hanging out together for a few days. It could be fun. We’re going to probably do some recordings there for the podcast so look for those coming up and we’re going to do some YouTube videos and we’re going to do some planning ourselves for the upcoming year and some cool things that we’ve got on the horizon so I’m pretty excited about that. So, once again, Joel, I want to thank you for coming on, brother. I always love picking your brain and ranting with you because it’s always fun, but I really appreciate you coming on and really speaking about this failing element because I think it’s a big one.

[00:43:39] Joel: Absolutely man.

[00:43:41] Scott: All right, guys. So, that is going to officially wrap this up. Again, to remind you, the show notes can be found at TheAmazingSeller.com/495. This will probably be something you’re going to want to download because it was a little bit of a rant but there will be some notes that are organized and pulled apart so this way here you guys can digest them and also go through them and hopefully implement them into your lives. All right. So that’s it. There’s going to officially wrap it up. Remember guys as always, I’m here for you, I believe in you, and I am rooting for you, but you have to, you have to, come on, say with me, say it loud, say it proud, Joe is going to say it with me on the count of three. Are you ready, Joel?

[00:44:18] Joel: Yep. I’m ready.

[00:44:19] Scott: One, two, three, take action!

[00:44:21] Joel: Take action!

[00:44:24] Scott: Oh, that was terrible. Let’s do that again.

[00:44:25] Joel: Yeah. All right.

[00:44:26] Scott: On the count of three, Joel, come on. I need some energy, brother. One, two, three, take action!

[00:44:31] Joel: Take action!

[00:44:34] Scott: That was better. Have an awesome, amazing day, guys, and I’ll see you right back here on the next episode.

[END]

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