TAS 511- Ask Scott #159 – Launching Variations – PPC Challenges – Resources for Starting FB Ads

Are you fired up and ready to tackle another weekend reaching for your goals and laying the foundation for your future? Could you use some encouragement and insight as you build your ecommerce business? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over answers to questions from TAS followers like you. Topics in this episode include launching variations, PPC challenges, resources for starting Facebook Ads, and much more! You don’t want to miss a minute of this engaging episode!

Do you have the right mindset?

One of the things that will make or break your chances for success in building a thriving ecommerce business is the state of your mindset. Seriously! If you are stuck in an unhealthy and constantly negative or limiting mindset, you won’t go far. On this episode of The Amazing Seller, you’ll hear from Scott as he shares a conversation that he recently had with his oldest daughter about money and preparing for the future. Find out what you can learn about your own mindset by listening to Scott’s story, you don’t want to miss it!

The best launch approach when it comes to variations.

What is your strategy when it comes to launching your first product in your ecommerce brand? Are you starting with just one product, one product with variations, or are you launching with multiple products? On this episode of The Amazing Seller, you’ll hear from Scott as he provides his perspective on launching your first product and putting it in the best position for success. According to Scott, it’s best to start out with only two or three variations with at least 50 units in stock. Scott also stresses the importance of focusing on just one variation and pouring all of your time and resources into it. To hear more about this important subject, make sure to listen to this episode!

How to start using Facebook Ads the right way.

If you are ready to start expanding your brand’s reach into social media channels, you are going to need to know how to set up effective ads. What’s the best approach to setting up ads on Facebook? Where do you even start? On this episode of The Amazing Seller, Scott shares an important resource that will help sellers like you get started with Facebook ads the right way. Thankfully, Scott has formed a helpful partnership with Rick Mulready and together they’ve provided a resource for sellers to utilize that goes over all the info they need to know when approaching Facebook ads for the first time. Hear more about Scott’s work with Rick and the link to their resource at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott shares a story from an experiment with his new brand.
  • [6:30] An update about Scott’s new dog.
  • [8:30] Scott’s thought of the week.
  • [14:00] Question #1: Should I launch several different products at once or add them as variations?
  • [21:30] Question #2: I'm not indexing for any of the long tail keywords, what should I do?
  • [30:30] Question #3: How can I make sure that I’m doing Facebook Ads the right way?

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TRANSCRIPT TAS 511

TAS 511- Ask Scott #159 – Launching Variations – PPC Challenges – Resources for Starting FB Ads

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 511 and session number 159 of Ask Scott. This is where I answer your questions here on the podcast and I'm…

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…going to do it today again and I am pretty fired up because it's another Friday. Hopefully you guys are having an amazing day or maybe end of your week hopefully. Or maybe you're listening to this on Monday and you're having an Amazing Monday. Whatever day it is hopefully you're having an awesome day. Now today we're going to be talking about launching different variations. That's going to be one of the questions.

The other one we're going to be talking about is some pay-per-click challenges and we're also going to be talking about starting Facebook ads and where you should start. Starting Facebook ads and where you should start! That sounds good. So we'll be talking about that too. Now before we do get rocking and rolling, I did want to remind you that you guys can head over to theamazingseller.com/ask and you can do that. You can record a short message there. Do me a favor, leave your name, maybe where you're tuning in from and yeah, ask your question and I'll do my best to air it here on an upcoming Ask Scott session. Now the other thing I want to do is I want to talk a little bit about something that recently happened in the new brand.

Those of you that are long time listeners or at least the past I'd say eight to ten months now, you guys have been hearing us talk a lot about this new brand and all of the ups and downs of this new project. But what I wanted to do here is just share something that we recently did as an experiment and it's been working really well. I wanted to share it with you guys because I think you guys could use this in your own business if you have products that you can create a nice little bundle and we did this in the fourth quarter actually. We tested it with only 25 units. We took three of our products that went well together. We bundle them and then we sold through the 25 and we sold through pretty quickly. So we're like, “Okay, maybe we should go ahead and order some more and have these bundled at the factory.”

[00:02:04] Scott: So that's what we did. We had 250 units created and then we shipped them all in. We shipped them all in just recently and this past week we've been selling between five and eight a day which is pretty awesome. So again, just by taking some of our existing products we added another SKU we also increased the amount that people are able to buy with one sale. Because now they don't have to select all of those three products. They can just select the one bundle and now we've taken a card value of just $20 all the way up to as much as $40. In this case I think we were doing $29.95 and then we are not at $33 or $34.95.

So we're starting to inch that up. We want to eventually get to about $39.95. But we're still making really good money on that one sale and again, we only have to sell one versus selling three of those individual products. Again, just something to consider. Another thing I wanted to share with you and this again is proof that when we're building a brand we want multiple products and why this is so powerful and to me this is the way of the future that we should be thinking about that especially if you're just selling products on Amazon. Eventually we want to be able to sell these on our own website and all that stuff.

But recently, we've been noticing because we have more than one SKU, we've got upwards of 10 we're getting eight sales from one, 11 from another, 17 from another, 14 from another, 5 and then 10. So all sales are coming from different ones during different days. So this way here we're not just getting 100 units a day on one product. We are getting 100 sales per day on multiple products. So if, one, we run out of inventory we're not going to be losing sleep because we don't have to keep our sales going.

[00:04:03] Scott: We've got nine other items that could keep the money coming in. The other thing is if we had a problem with one of our products we're not relying on just that one. And then also you have different days of the week products sell better than others. So why not take that and spread it out amongst all of your different products that go well together. And then really build out that brand. The other cool thing is now we want to go outside of Amazon and build our own little sales funnel we're able to do that a lot easier because we can take two or three of our products and we can start to experiment with those with paid ads.

That's what we're doing right now. Actually as I'm recording this is we're getting ready to do a free+shipping offer. So stay tuned for that. But I just wanted to give you a little update on the new brand. Thought that was interesting and it was actually pretty exciting because we're like, “Yes, we've got a little nice bundle that sells,” and even if we only sold three or four a day who cares? We've got another product that didn't have to go out and source really, we just had to put the bundle together and we just increased the amount of revenue that we're doing now just by doing that one thing. So pretty awesome. Now, you guys have heard me talk a lot about building a brand and there's another example I just gave you and that's exactly why we created Product Discovery Boot Camp.

Now, if you guys are brand new or if you are in your brand, you're stuck with building out that product line and you haven't heard me talk about Product Discovery Boot Camp yet, well now is where I'm going to mention that because this is exactly what we did to build this brand and any brands we build in the future or any one that we talk to about building a business is exactly what we do in Product Discovery Boot Camp. It's exactly what we do. To me it's the foundation of building your brand but we have to establish the market. We then have to maybe find a submarket because maybe the main market is a little too competitive so we find those sub markets and then we start to build the brand in that part of the market.

[00:06:01] Scott: That's exactly what we do in product discovery Boot Camp. So if you have not checked that out, here is my little self plug where I would say definitely go over and check that out. You can find that by heading over to theamazingseller.com/bootcamp. Theamazingseller.com/bootcamp. And that's exactly what I would recommend if you are stuck in your current brand and you don't know how to expand out your product line or go into a sub market or a sub niche or if you're just starting from scratch this is where you want to start. Now, before we get going here I wanted to give you a couple of things here. One more update. I want to talk about the new dog. If you listened to the last episode and if you didn't go back to that episode because we talked all about never say never.

And what I mean by that is I said that I would never say never have another dog but I also said I would never have another dog before I had Brody who's our dog now we've had for five and a half years, which you guys all probably know who he is by now. I talk a lot about him a lot on the podcast but I told you guys in the last episode of the Ask Scott session that my wife was headed to Tennessee to get a dog which was a conversation that we had that Saturday at lunch and it was just crazy. But anyway, we did get the dog. She has been awesome. Brody is still not sure if he is cool with her being in his domain. But he's working on it, he's getting better and I told you guys we weren't 100% sure on the name.

We have named her. And it is a girl and her name is Mazy. So it' not Macy, it's Mazy and what we've been playing around with is some of those things we've been calling her as she's been playing around the house, Crazy Mazy goes well. And then the other one is Lazy Mazy goes really, really well. So anyway, that's what's been happening in our house. A little bit of a different structure of our day lately because we've got like a newborn in the house again. It's kind of crazy but it's a lot of fun and my wife's having a blast, my daughter's having a blast, everyone is enjoying her.

[00:08:07] Scott: But Brody is still not 100% sure but he'll get there. But anyway, yes. Mazy is now part of our family so you'll start to hear a little bit more about her from time to time. But again, never say never. You never know. Okay, now you guys always know I like to give you a little bit of what's going on in my head today or swirling around in my brain and I'm going to give you what recently I had a conversation with my oldest daughter Alexis who was visiting here. Actually, she was part of us getting the new dog as far as helping out. She actually flew to Tennessee, met my wife there.

They drove back together in a car after they picked her up but when she was here her and I had some great conversations. My oldest daughter by the way is 22. She'll be 23 this year. And actually my wife and my anniversary is coming up May, May 21st. So we're going to be 24 years which is crazy. Just absolutely crazy. It's been great, don't get me wrong. Don't take that the wrong way. Just crazy that I'm old enough to be married 24 years and have a 23 year old daughter. Insane. But anyway, I was having a conversation with my oldest daughter, Alexis.

And we were talking about just mindset. We were talking about like how when I was younger even when she was just a toddler like my mindset was so much different that it is right now and especially when it comes to money. Like when we were growing up, at least for me, my father was always like, “Hey, don't waste that. Money doesn't grow on trees,” and we're trained that… We're not just able to get money whenever we need it. We just have to go out there and we have to make it and then we have to hold it and we have to make sure that we don't spend it. That's our mindset which I get it. I don't want to be foolish with the money. I don't want to teach my kids to be foolish.

[00:10:02] Scott: I want them to be smart with it. But I don't want also them to think that they have to conform or be the norm as where you go out there, you make a living, you make $50,000/$60,000 a year and that's all you're able to do. They don't by the way. Because I've been instilling this mindset in them and my daughter Alexis kind of confirmed that because she was like I hear a lot of people talking about how much they want to make a year because that will provide the life of this thing or whatever, their lifestyle and she's like, “I'm looking at $100,000 a year minimum.” And I'm like, “Good girl.”

That's exactly what we're talking about here because years ago I would have thought that making $100,000 a year was kind of out of reach for me. Like that would have been like I won the lottery kind of thing. Nowadays, I look at that as like that's like entry level. I think anyone that applies themselves, goes out there, figures out their business plan and then from there reverse engineers what they need to do to make it happen and then go out there and do it. So the part of her goal is to make $100,000 a year. That would be amazing after her husband gets out of the service then they could build from there and she wants to be able to do that over the next three years. I said, “Well you're already in the right mindset because you're giving yourself number one, three years.

Which in some cases could be bad because now you're like, ‘I'm giving myself that much time so now I'm going to drag my feet.'” No, that's not how she's going to operate everything will have its phase. So if one part of the business that needs to get there is one thing, that's what you're going to work on and then once you get to that level then you're going to start to introduce the other part of it. So it's kind of the building the brand like we've talked about. It's like all of those different components like you have to look at what you need to do now and then from there move forward on that one thing.

[00:12:01] Scott: But you're giving yourself the runway and the plan to know that also that it's going to happen overnight. You don't expect it to happen overnight but it's totally doable. And you'll probably, even if you shoot for that you'll probably even make more because as you start to do it and build momentum, you're going to get bigger results because now you've got that momentum behind you. But I just wanted to share this with you because my daughter kind of confirmed to me that I have instilled in her that she's not limiting herself to, I can just go out there and get a job where I'm making $50,000/$60,000 or her husband can get out of the service who's going to have a really good degree in a sense and people will want him to work for them.

But he might not want to do that and he might want the lifestyle so that way there they can do what I've done and what my wife has done for their kids and be there and be at the Tball games and not miss out on that stuff. There's a price sometimes that you have to pay at having a big corporate job that you make $150,000/$200,000 a year. You're going to basically give them time and you're going to be on their schedule. But the freedom part of it and making the money that you need to make to basically survive and to maintain that's another thing. So anyway, I just wanted to share that with you. I thought it was interesting, sit down with my oldest daughter and it was pretty awesome that her mindset was right where I think it needs to be and that she's not thinking of herself small.

She's thinking to herself bigger than what a lot of people out there are thinking. So thumbs up to my daughter for that.

So, let's jump in here. We've got some stuff to talk about. We're going to be talking today like I said, we're going to be talking about launching variations. Pay-per-click challenges and starting Facebook ads, where should I start? Good question.

All right. So let's go ahead and let's jump into today's first questions and I will give you my answers. Let's do this.

[Q&A SESSION]

[00:13:55] Briana: Hey Scott. This is Brianna in Fort Worth Texas. So my question is this and bear with me, it's got a couple of parts to it so hope it makes sense. Basically I've got a product that has seven variations. Just seven different kind of flavors or varieties if you will. It's not an edible product but just for a lack of a better way to describe it. My question is whether I should all seven varieties at once or treat them as seven different products? The only way I really got a good presence is I've ordered a total of about 400 of the products across those seven variations total.

So I don't really have a lot to launch them individually. Should I throw them all up there, find out what the best selling variety is and then go forward with ordering more of that product and keeping it up there will continue to then launch completely different products in the same family or do you think I should dig deep and launch one at a time just order more, kind of guess it where it go and what order to release them in and see where that takes me.

[00:15:03] Scott: Hey Briana. Thank you so much for the question all the way from Fort Worth Texas. I've been there. Love it. It's great place. So thank you for the question and okay here's the deal on variations and anyone else that is thinking about launching variations. Number one, I'm a big fan. And we have one product right now that has six variations but we started with two. Two different ones. Each one was a little bit different. Like you said, could be two different flavors, it could be two different sizes, it could be two different colors, it could be whatever but I would never suggest starting with seven variations.

Not unless you are going to get maybe 50 of each one and then you were just going to test it out just to kind of see. The problem with that is if you are going to get any momentum at all, you're going to need more than 50 units in stock unless you're just seeing if anyone buys it in general. Period. Then you'd also talked about like wanting to go really hard in a sense really like focused on maybe doing one of those variations and giving it everything you got. I'm a fan of that. And here's why.

Because if you  start to take your focus and especially in the beginning and you're trying to launch in a sense seven different products because that's what you're doing, now I wouldn't  I think you also mentioned maybe launching them separately. I would never, especially if it's like flavor type things I would never do that under different listings. Just for management wise but also because then you're not going to get any of the additional views and sessions from your other variations that could bring people in. The great thing about a variation is you can lead people in even with a lower priced item maybe it's a two pack and then maybe you have a five pack and a ten pack.

[00:17:06] Scott: If we can get them in to the listing there's a better chance that they are going to click on one of the other variations. So I'm a fan of having variations not multiple listings unless it doesn't make sense. And what I mean by that is some people I've seen they'll do a variation of like a bundle but then a bundle like something else they added to it that could go with it that doesn't necessarily go with it 100% but then they can just buy one of something else. So it's kind of to me, it's a way they are trying to get traffic to another product that they wouldn't necessarily you're looking for so to me that's like a bad way of trying drive traffic to a product.

Because they weren't looking for that. Now, doesn't mean that you can't drive someone there and then you have a nice success rate that goes with it like a garlic press and then a garlic press bag, that's a different story. Because now you can have single items like a garlic press, the garlic press bag on its own variations and then you can have the bundle. And that would be fine. Now, recently what we've done is we've taken three different SKUs. So we had product one, two and three. Now someone would want all three of those. We did not create a variation under one of those listings. We did was we created a brand new listing with just that as a bundle.

Now, the cool thing is though is we can direct people to a promotion inside of our promotions tab if they want to buy an additional one of those. That's a way that I could get traffic or I can take one from each individual variation or product listing, let's say because it's product one, product two, product three. They are all on their own listing. I can then drive those people in the promotions area over to the bundle if I want to. The bundle would be its own listing. So the only way that variations make sense to me personally if it's like a quantity thing or a size thing or if it's a different style.

[00:19:08] Scott: Maybe you have different styles. That's fine. But if they are searching for garlic press and they come to the garlic press it's okay to show them a red one, a green one a yellow one. And then that way there they're getting the same thing. It's just different color. Or if maybe it's the six inch, a ten inch and a twelve inch. That's fine too because they are looking for the garlic press. But if you go to a garlic press and then they see that they can buy a lemon press there too it doesn't really make sense. So hopefully that makes sense for you. Now, looking at some of the other products in your market that are doing or maybe selling the same types of products I would look at those.

Are those colors selling better? If they are I would start with those. If the red is selling better, start with the red. And then add in the black and then add in the orange or whatever. Or maybe it's sizes. Maybe you're going to start with the large because the large one is the one everyone is looking for. It's a 22″ and everyone is buying the 22″. That's the one I'd start with. And then you might want to go ahead and add the other one for the next size up or the size down. That's what I'd do. I think if you go at it with thinking that you have to do seven different listings, it's going to be overwhelming number one.

You got to build out all these listings. And then they don't work well together. So I would say always do the parent listing, do the variations underneath that and then from there depending on the variations if there's going to be price differences as far as you're going to have a lower priced one I'd play around with pay-per-click to drive to the lower priced see how that performs and then I'd also drive to the higher priced and see how that performs. Sometimes the higher one will outperform the lower or vice versa. So it's something else to test out. So anyone doing variations stop to think about but I am a fan of variations. I think they are huge. I think you can add more products to your product line by just adding variations and it's really powerful.

[00:21:01] Scott: We literally just did this. We added two more to our current listing. So now we have six and just as we did that we've noticed that even on those other ones we're picking up an extra four/five sales just on those other ones inside of that listing that's already getting the traffic. So it definitely is worth doing and looking into. So hopefully that answered your question, keep me posted. Let's go ahead and listen to the next question and I'll give you my answer.

[00:21:28] Kayla: Hey Scott. This is Kayla from Tampa Florida. I met you on Orlando, took a picture you had me to joke wife just needs to make sure he's actually there with Scott in Orlando. She knows you well, you're a frequent name in household for sure. Just wanted to reach out to your, get some answers about PPC. So I started a broad match campaign about 100 keywords. Cross referenced about three different keyword mixture making sure that I have all my most relevant keywords in the actual PPC campaign. All of them are indexing on my listing. I've placed pretty healthy sized bid on each one because I am impatient.

It's been running for about two weeks and funny enough I really only have impressions on about a little over 10 in total. Main one being the keyword ‘garlic press'. Now that would obviously be, let's say the main keyword and that gets the most search volume so therefore you're more than likely are going to get the most impressions on that particular keyword. Well, my issue is that there's a lot of other keywords in there but I'm really not indexing for any of the long tail even though they have a pretty healthy search volume as well according to several different keyword tools. Just want to see if you had any suggestions on that or things I can change. Now it's in a broad match so I was thinking maybe I kind of messed that up, I should take the long tail and put it into a phrase match or even just go as far as to put it right into an exact and then negative on the broad.

And then that way let for the keywords I do know about I'll let the shorter tail main keywords kind of search for those unknown broad keywords. If you can get back to me n that I'd really appreciate it. Appreciate everything that you do. I really enjoy your podcast and it was my pleasure meeting you. I can't wait to meet you again. Thanks Scott.

[00:23:51] Scott: Hey Kayla, thank you so much for the question and thanks for coming to the meet up and it was awesome meeting you. And yeah, we had to take that picture to prove that you were actually at the meet up. You didn't have to. We're just playing here but I want to say thank you. It was awesome hanging out. Let's talk about this pay-per-click thing. And I'm not going to be able to give you an exact kind of answer but from what I'm hearing and from what you're doing right now, number one you said you put like 100 keywords in one campaign. That's okay. That'd be my max. I'd probably even try to go less than that, maybe 50 or less.

And then from there if you're seeing impressions, there's one of two things that could be happening. Number one, you're not being indexed for those long tail. So I'd have to look and see in that listing or in your listing if you are and one way of even seeing what you're being indexed for like right out of the gate is to look at their suggested keywords. So when you're setting up the campaign when you go ahead and you're getting ready to put in your keywords you can click suggested keywords and that's the ones that they are seeing and they are saying that are most relevant to your listing. So that would be one step. Now, you also talked about seeing like a lot of search volume by different resources and stuff and different whether it's tools or whatever.

You got to be careful with that stuff. The only tool that's going to tell you the exact number is Amazon themselves. And the only way you're going to know that is by putting in that long tail, putting it in a phrase, putting a nice bid on that. A good size bid and depending on your market that could be $2, it could be $5 and then putting a really low campaign budget on that. And then you'll see because if you're wanting to target stainless steel garlic press because you think, again the keyword there is ‘you think' that it is getting a ton of traffic well you're going to know because if you're being indexed for it and you're relevant for it and you put that into a phrase match the only way that you're going to…

[00:26:02] Scott: Actually if you want to take it one step further to know exactly it's put it into an exact campaign. So you would take stainless steel garlic press and then you would put that into an exact match. You woudl drive $3 per click through that or towards that and then from there let it sit and you'd see how many impressions you're getting per day. But the only thing you're going to really know is by really pushing that budget and not even the budget but the keyword, the cost per click, how much you're willing to spend there. So that could be like do a $20 budget for the day and put your cost per click at $5.

If you do that for a full 24 hours and you're only getting like 200 searches, well you know you're getting 200 searches a day for that keyword for the most part. If you did that for a full seven days you'd have a full seven days worth of data. There's no way that you're going to know exactly what that is by looking at other tools not that I'm aware of. There's a lot of guesses going on out there just by past searches and stuff but it doesn't mean that that's what's currently happening. It could have been a different time, could have been seasonal, whatever. So the only way that you're really going to know is to actually do exactly that. Now, I don't necessarily think you have to do that. I think you need to take your ten keywords that you think are the top ones, get aggressive with those even in a broad and then from there you'll also see the impressions that you're getting.

Now, a lot of people say, “Well Scott, how many impressions should I be getting?” I like to see at least 1,000 per day. If you see anything less than 1,000 either there's not a lot of traffic for it if you're bidding high enough. Or you're not being indexed for it. That's another issue. So, you want to look at the impressions as a way to tell you how many or how much it's being searched for, what kind of traffic it has. Because you may think it's getting a lot of traffic but when you do this you might say, well it's really not. So you got to look at that stuff and I think for a lot of people the problem with getting impressions in the beginning is they are not bidding enough.

[00:28:01] Scott: So you have to be willing to lose a little bit of money to understand and to really see exactly what is the cost and then if that keyword is actually getting searched for. That's the different ways that you can do that. I think if you're taking 100 keywords you're trying to take that entire budget of let's say $20 and you're trying to get a whole bunch of data with that and what Amazon is doing now is they are taking that $20 and spreading it out amongst all of those keywords. So now, you're taking longer and you might not ever really see the true impressions that you would if you were to really to focus on maybe ten keywords.

So that's where I'd start. I would start with the ones that you think are the top ten and I'd start from there. An auto campaign will also help you in the beginning. You will spend some money to do this but it will allow you to let Amazon tell you by doing an auto campaign and then pulling that report, seeing exactly what they are saying. The other tool that helps with this which I'm a huge fan of, and I'm using it is Ignite. And Ignite will actually go though and do this for you. It will actually give you suggested keywords but it will also help you manage it by giving you suggestions on what you should do by what has happened in the past.

So definitely check that out. If you guys are at all interested, I believe they have a 30 day trial for us. So if you head to theamazingseller.com/ignite you'll check that out and you'll see all the details there. And I am an affiliate for them and I know those guys really well over there, Jeff Cohen who I'll be spending some time with here shortly at their event but I'm a fan of the tool. It streamlines the process but also allows them to do a little bit of that investigative work in the background so this way here you can just make the decision if you want to take them up on the suggestions or not. But I would definitely check that out especially for the first 30 days it will give you a little bit of how it works and then that way there you might even land your top ten keywords just doing it for those 30 days.

[00:30:11] Scott: So definitely check that out, theamazingseller.com/igninte. So let's go ahead and listen to one more quick question, I will give you my answer, we'll wrap this up and we'll get on with our weekend or our week depending on when you're listening to this and we can get rocking and rolling. What do you say? Let's do it.

[00:30:29] Chuck: Hey Scott. This is Chuck from Connecticut. I have a question based on a few things I frequently hear in your podcast. And that is where can we go, a reliable source to learn the right way to do Facebook ads? I'm sure there is a learning curve there and whether it's a course or some other method – a reliable source that I can learn to do with the right way and start off on the right foot with that. So appreciate it. Thank you for your podcast, listened almost every day. Have a great one.

[00:31:04] Scott: Hey Chuck. Thank you so much for the question and yes, I do have a resource, someone that I've learned from. I've actually attended his live event, all about Facebook ads and his name is Rick Mulready. And I will be linking up in the show notes the resources there. You can just go to theamazingseller.com/fbtraining. Again, that's theamazingseller.com/fbtraining. And depending on when you go to that link it will have a workshop that we did together. It really gives you a good overview of Facebook ads but also he has a lot of resources. He's got his own podcast. I've had him on the podcast myself here on The Amazing Seller and I'm going to be having him back on in the future.

I got to reach out to him and get that set up because Facebook ads always changing like all that stuff is always changing just like Amazon is always changing and eBay is always changing. There's always updates, there's terms of services things, there's new features. Like all that stuff so I'm definitely going to be having him back on but I would definitely check him out. Again, like I said I'll link that up in the show notes but here's the deal on Facebook ads guys. If I had to pick one thing that I would say you probably should learn or have someone on your team or someone that you are connected with learn is Facebook ads.

Because if you can drive your own traffic, and if you can understand how to do that to me you'll be way above your competition. And right now currently in our new brand we are starting to drive external traffic to our own sales funnel and then we're going to get that sales funnel to convert so this way here we can also pay for our leads but then also make money on the back end. And there's a whole theory in mindset behind like how you run successful Facebook ads. It's not always just about making money on the first sale.

[00:33:04] Scott: It's more about making money on the first sale to pay for the ads to acquire the customers and then on the backside of that is where you can either upsell or just lead them into your brand. Then from there you can have additional things for those people to buy and even build your email list and all of that stuff and we've done that with our contest and stuff and you have a whole bunch of stuff that you can do with Facebook ads. If I had one thing that I would say our definitely want to learn this alongside your ecommerce business it would be Facebook ads because right now currently as I'm recording this it's a huge opportunity still. They are constantly rolling out even more powerful features and if you can tap into that you're going to be able to stand above your competition and really compete at a higher level.

Then it really doesn't even matter at that point when you're thinking to yourselves I'm looking at just Amazon. I'm only looking at how do I compete on Amazon? One way that you can compete on Amazon is you get more sales by driving people through your email list through Facebook ads. However, to build that email list and then from there drive sales over to Amazon even if it's temporarily to spike the algorithm and then you win. Like that's the thing. So that's why I'm saying to build  our email list to be able to drive traffic over to our listings the right way without driving them directly to Amazon but maybe to a lead capture page through Give Away Boost, anything like that.

And then from there start building the email list. Facebook ads will allow us to do that and that to me is skill set you're going to want to know. So like I said, I'll be having more resources here on the podcast. I definitely will bring them to you because number one I want to learn more about it so I'm going to bring those resources here but in the meantime definitely Rick Mulready would be the guy to check out. Again, I'll link him up in the show notes. The free resource that I have for you right now can be found at theamazingseller.com/fbtraining.

[00:35:00] Scott: And I'll link that up again in the show notes as well. So, here's what I want to do. I want to remind you guys to head over to theamazingsellingseller.com/ask and ask a question if you have one that you want me to answer or address here on an upcoming Ask Scott session. Then number two, check out the show notes. Head over to theamazingseller.com/511. You can grab all the show notes there, the transcripts, everything will be there for you. All the goodies and yeah that is going to wrap this episode. So let's wrap this up in style the way that we normally do this.

I want you guys to remember as always, I'm here for you, I believe in you, I'm rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day, weekend, whatever time of day it is and I’ll see you right back here on the next episode.

[END]

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1 comment
  • Hey Scott

    I would learn to Amazon PPC. I have many clients but sometimes my none of strategy work like adding negative keywords, different match types keywords etc. Maybe I missed some strategy to learn. Can you please help me

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