What does it take to get a six-figure business unstuck and back on the road to prosperity? How do you make sure you aren’t missing significant opportunities to expand your brand build a sustainable business model? On this episode of The Amazing Seller, you’ll hear from Scott as he speaks with Alison and Tim on a coaching call. In their conversation with Scott, Alison and Tim go over their business, consider how to leverage their growing YouTube channel, learn why it’s important to connect with influencers, and much more! You don’t want to miss a minute of this engaging episode featuring Alison and Tim!
How to leverage a growing YouTube channel.
What can you do to take full advantage of a successful YouTube channel as it relates to building an ecommerce brand? Is there a way to ensure that your followers can stay connected to your content outside of YouTube or whichever social media channel they find you on? On this episode of The Amazing Seller, Scott explains why sellers like you should create opportunities for your followers to join an email list. Don’t assume that you will always have access to your YouTube channel or Facebook group! Things can change quickly and you want your business to be prepared for the worst-case scenarios. Listen to this episode as Scott explains how to leverage a YouTube channel for the best results and much more!
What it takes to connect with social media influencers.
How can you expand your reach and find new ways to connect with your target demographic? What does it take to get connected with social media influencers that align with your brand’s niche focus? On this episode of The Amazing Seller, you’ll hear from Scott as he helps Alison and Tim understand how to connect with social media influencers in a way that makes the most sense for their business. Scott also explains why it’s important to create bundles that entice your target audience and why you should drive them to a landing page so you can capture their info and keep them apprised of your brand’s offerings. Learn more from Scott on this exciting episode!
Use your passion and share your story!
What is one of the best ways to grow your brand and build long-term success? Connect with your target audience by sharing your passion and your story! Seriously! If you can find a way to share your love for cooking or bass fishing in a genuine and authentic way, you’ll find a following in no time! While it may be a simple approach, it’s not without its unique challenges but this method is a proven way to build a following that will help your business grow. To hear more about this effective strategy and how Scott encourages sellers like Alison and Tim to use it, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!
Why it’s important to pick one area of focus.
Do you ever struggle with honing in on one area of focus in life or business? You aren’t alone! Many business leaders find it difficult to limit their time and attention to one area but this is often to their detriment. On this episode of The Amazing Seller, Scott explains why it’s important for sellers like you to do your best at picking one channel or direction with your business and sticking with it for a sustained amount of time. As a business leader, you are likely a driven and energetic person but all that drive and energy gets wasted when it’s scattered in multiple directions! Listen to this episode as Scott talks with Alison and Tim, ecommerce sellers like you who find themselves in the midst of this struggle.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [4:00] Scott kicks off the coaching call with Allison and Tim.
- [8:00] How to leverage a growing YouTube channel.
- [15:00] Connecting with influencers for giveaways.
- [20:00] How “Pretty Links” can help you promote your brand.
- [24:00] Struggling to pick a singular direction.
- [27:30] How to monetize content and create sales channels.
- [41:00] Picking the right path for focusing time and resources.
- [46:30] Closing thoughts from Scott.
TRANSCRIPT TAS 512
TAS 512: (Part 1) 6 Figure Business STUCK Where to FOCUS NEXT (Coaching Call + Action Plan)
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 512 and this is going to be…
[read more=”Read full transcript…” less=”Read less”]
….part 1 of a two-part series that I did and actually, I'm actually turning it into two parts because it's a little longer than I expected it to be. This is a coaching call that I recently did with a six-figure business and they're at a point now where they’re kind of stuck and they’re not sure where they should be focusing but here’s the deal. This is how this whole thing kind of unfolded is I posted the video after episode 500 and you guys probably have already heard this but where I wanted you guys to go over there and share how long you’ve been a listener and then what’s one thing that the podcast has helped you with, and by doing that, I was going to do a giveaway which we’ve already done if you’re listening to this after May 1. But you can still go there and check it all out.
But what happened was is Tim posted that he and his wife are living out of an RV and they are traveling all over the place and that this business has allowed them to do that and they continue to build the business on the road in a sense. And I was like, “That’s a cool story,” and he’s been a listener so I’m like, “Would you mind shooting a quick video kind of telling me more about your story?” And then he did that and then when I started hearing more about his story, I said, “Let’s get on a call together. I’d like to help you and maybe give you another perspective or just another point of view or just another set of eyes to look at your business. Especially in the digital world and then also in the physical products world, we can kind of bring them together as I’ve been talking and really build this thing into a full out brand like digital products and physical products.” And they’ve already got the physical products thing going. So, they agreed. They said, “Yeah. Let’s definitely hop on a call and let’s do that.” So, my only criteria here or really, I guess, my rule was that I wanted to be able to share this with you guys. I want to be able to record it and kind of have us just kind of brainstorming and kind of go through this process.
[00:02:02] Scott: So, that’s what we did and that’s what you’re about to hear. Now, I had no idea it was going to go on for about an hour and 20 minutes so what I ended up doing is breaking this up into two parts. And you’re going to hear the discovery process as far as like how I kind of work through where they are, where they want to go, and then give them some ideas and you’re going to hear a lot of light bulbs going off where you’re going to, yeah, you won’t see them. You’ll hear them because his wife Allison, it’s actually Allison and Tim, they were taking notes and they were running out of paper. So, you guys are probably going to want to write some notes too or go to the show notes page. This is probably a good time to remind you of the show notes. You can head over to TheAmazingSeller.com/512 but again this is part 1 of part 2. Part 2 will be 513. All right. Now, before we do jump in which I’m really excited if you guys listened to this. I think it’s going to be valuable for you guys, I want to remind you guys if you guys are at the beginning stages or if you are stuck feeling that you don’t know where to go in your business as far as adding products, here’s what I want you to do.
I want you to check out Product Discovery Bootcamp. That is my new training where everything I’m talking about here even in this call really goes back to building that foundation and they’ve done a great job of doing this. And Tim has been a listener for over a year now and he’s applied what he’s been learning here and I want you guys to be able to get that same thing but in a condensed version where we can really focus on finding your market and finding products to serve that market and you’re going to hear exactly how this is turning into something really awesome for these guys. So, definitely check out Product Discovery Bootcamp. You can find that by heading over to TheAmazingSeller.com/Bootcamp. Again, that’s TheAmazingSeller.com/Bootcamp and there we will focus on finding your market or expanding the market that you’re currently in. All right. So, definitely go check that out.
All right. I’m going to stop talking so you guys can listen to this recorded coaching call that I did with Allison and Tim who are really awesome people and I just wanted to jump in and kind of give them a hand if I could and they’re just really cool people. So, I think you’re going to really enjoy this. You’re going to learn a lot so sit back, relax, and enjoy this coaching call that I did with Allison and Tim.
[00:04:15] Scott: All right. Yeah. So, let’s get started. So, what I would say at this point let me ask you this, where are you right now mentally like where are you in your business online and where do you want to be like where do you see yourself in 12 months or want to see yourself in 12 months? Is it building just Amazon business or is it I want to build like possibly a following on YouTube in the travel type space or kind of like travel the world space and then I want to have complementary products but I’d like to maybe even have digital products or maybe even complementary things like just tell me where you’re at and then I’ll look at it from my point of view where I’ll be like, “Let’s look at this. Have you ever thought about this?” Like I can start to add just from my past experience some thoughts, maybe for you to just even expand on.
[00:05:12] Allison: No, that’s awesome. Thanks. We’re talking at a perfect time because the goal was always just how can we travel more and how can we support ourselves doing that? So, Amazon began as the vehicle really to get us there. Right now, we are starting to think since Amazon has started like completed that goal. I got us on the road. Now, we’re in the RV. Now, we’re thinking, “Oh wait, like this is an actual business.” This is really the end goal like, yeah, it’s great that we have this lifestyle now but how are we going to build this business? So, we’ve been growing on YouTube under TIM and FIN and this has always been this fun little hobby while we take vacations and put ourselves out online but now under our brand, Tripped Travel Gear, that’s becoming a business of its own, that's something that you think about growing that's developing its own brand like eventually, that would have its own Instagram. That would have maybe an employee helping to just help us manage it and how do we grow then like a bigger picture?
[00:06:31] Scott: Okay. Anything you want to add to that, Tim, before I start talking? Because once I start talking, guys, it’s usually hard for me to stop.
[00:06:40] Tim: Go, Scott. You can go on your rant. I’m ready.
[00:06:42] Scott: Yeah. Well, first off, I think you guys are in a phenomenal position, number one. You’re already kind of YouTubing and I think the last I checked you had about 10,000 subscribers.
[00:06:55] Allison: Right.
[00:06:55] Tim: We hit 11 last night.
[00:06:57] Scott: Nice.
[00:06:57] Tim: Going fast now.
[00:06:58] Scott: Awesome. Okay. So, I think you guys are right where you need to be as far as like you’re in that direction where you’re driving subscribers. You’re building subscribers on YouTube which is a huge search engine for just people looking for either how-tos or just wanting to follow your story, whatever. So, that’s awesome. You already have that started. Now, what you want to do is you want to add accessories maybe into what you're doing as you're traveling and then you can share either product and recommend them as an affiliate or they could do your own products which I think is great. So, I would personally like love to see you continue in that direction. Have you turned on YouTube ads at all?
[00:07:45] Tim: We do have ads on and I’m sure you’re aware like the monetization on YouTube is almost an afterthought if anything. We thought about turning off ads because we’d rather have more people watch and see our content than be turned off by seeing an ad in front of the video.
[00:08:03] Scott: Right. Yeah. I think you’re right. I think if you want people to get to a certain point in the video or if you want to watch a certain amount and not get distracted, I think that’s the right goal especially when you’re building the channel. Once you get to a certain level that might come a time where you’re like, “Maybe on this video we can turn ads on because we’re talking about this,” or you might be reviewing a product or something like that. There’s probably going to be a little bit of a hybrid there where you can do some with and some without depending on what your goal is in that video for that person to do. And like you said, with 11,000 subscribers you’re not going to get a huge amount from YouTube, but it would be something to supplement. So, I think you’re on the right track there. My thing is like in your videos, do you have any calls to action if it’s not related to a product for people to jump on an email list or anything or is it just gets subscribers on YouTube?
[00:09:04] Tim: We are just focusing on getting subscribers right now and we know we can get going for example on something like an email list.
[00:09:12] Scott: Yeah. Because again, just like Amazon, you’re building your subscriber base on YouTube and if for some reason that subscriber base gets wiped out, you’re kind of wiped out and you got to start from zero again. So, I would love for you guys to put together some type of guide or checklist that you guys would find or that people that are wanting to kind of do what you do that would find that would be useful. So, like you to create something like, “Here are five things that we always make sure that we have with us when we’re on the road because we want to have the best experience possible. If you guys want to watch it here, they’re going to be in the description. If you guys want, I’ve created a nice little download for you guys. You can go there, you can download it, go to XYZ.com/FiveSteps,” or “The Guide” or whatever. And then that way there it’s part of your natural conversation and you have these legal lead magnets that you can then start to incorporate into your content, being very, very loose and very free. You don’t have to like worry about like hard selling.
You’re just mentioning it like I put this thing. I was just doing a podcast episode talking about creating like a lot of people that are in the do-it-yourself space like they’re afraid to put like all their parts or something together because they don’t want people to run out to Home Depot and buy the parts list, but a lot of people are lazy. They don’t want to do that so they’re going to want to download the shopping list and then from there if you created a bundle, they’ll buy the bundle of all the parts. So, for me, I would say like if you have any type of checklist or any type of things that would help someone on their journey or in that thing, create those little guides and then just start to mention those guides. And then that would start building that email list. And I mean all you need really is a landing page. You already have a website, so you could just create a webpage there or just do something totally independent and just have a landing page and had one thing, “Download this five-step guide to have safer travels or to have better travels,” or whatever it is. I don’t know what it is but that would be one thing that I would definitely start incorporating. Even if you only get a few subscribers a day, you’re at least starting to build that email list that over time then we can start to target them on Facebook and we can start to do retargeting and all that fun stuff. But when you just have the YouTube stuff, you’re only getting that YouTube reach.
[00:11:27] Allison: No, that’s a great idea and actually it’s making me think about just other little kind of content pieces we have scattered around. I have a course on Udemy that probably only makes me maybe like $50 a month and it is about how to edit video and so we always link it into the description but it's worth $50 a month just if it was a free giveaway that brings people into an email list.
[00:11:50] Scott: Absolutely. Yeah. I mean something like that like that doesn’t necessarily like pertain to your audience, but it can like you got people that they want to edit their own videos just for themselves because they want to have a video of their trip. So, for you, you could even do it like go back to that old content, update it in a sense to where you’re like, “Hey, guys, in the past I talked about this, that, and the other thing. There’s been a couple of things that I added that I do now and actually I created a little guide if you guys want it. This is what helps me create better videos while we’re on the road and here they are.” So, you can almost like bring old content back to the surface and kind of freshen it up and then you don’t have to think about what you got to create either.
[00:12:32] Allison: Yeah. That’s great.
[00:12:33] Scott: So, I would like to see you guys add some more of those and to start slowly building that email list but definitely start doing that. The other thing is and I’m sure you’re already doing this because really what we’re talking about is like building your audience on YouTube really because that’s where they’re kind of hanging out. They’re probably hanging out on Facebook too but right now I think Instagram is a good play, but Instagram again is limited to kind of like their platform again so it’s kind of like which one do you want to dominate that you’re going to put all your energy into. I’d say YouTube right now seems like it’s getting some momentum, so I would stay there. But I think the long-term play for you guys is really to continue to post what you’re posting but then have some more natural stuff in there that will allow people to jump on your email list, buy more of your products. And with that email list, the other cool thing is then you can send out an email and say, “Hey, guys, I don’t know if you’ve seen it but this past week on YouTube I posted about how we did this, that, and the other thing. We shot a video, posted it on YouTube. If you want to go check it out, check it out. Talk to you later. Happy tripping or whatever.”
And then basically they go back over to YouTube. Now, you’re taking your email list and you’re fueling your YouTube views. So, now you’re getting a whole bunch of views quicker than you would if you just posted on YouTube. So, it’s like that email list will also start to fuel your views and we know that YouTube wants views, click, and comments and all that stuff. The other thing you could do is like encourage people to leave comments. “Hey, we’re going to do a giveaway and if you guys leave a comment over there, let me know two things about this and that and we’re going to pick a winner in three weeks,” and then you pick a winner and then they’re more likely to leave a comment, well, comment is also going to help you on YouTube. So, now we’re able to do that with an email list. I'm not saying you can't do it on the YouTube video alone but with an email list, you can drive people and kind of encourage people to do that.
[00:14:35] Tim: That is definitely something I know we have to get on. We’ve been just kind of relying on our channel because we’ve seen so much traffic from it that we have…
[00:14:45] Scott: Don’t get comfortable.
[00:14:46] Tim: Yeah. There’s just been kind of bigger buyers to put out. I mean since starting Amazon after YouTube really like our biggest problem has been keeping the inventory more than anything. So, it was something that felt kind of on the back burner but going on something you just mentioned, we know we need to start doing giveaways at this point. We’re trying to find other influencers to send our gear to because we’ve done it with a few people. I know that we’ve got a few videos made in the past on our products now which is just massive.
[00:15:25] Scott: Yeah. I think finding influencers in your space too to do almost like a guest on my channel and then a guest on yours, I think that would work well too. But I think as far as like your giveaway too, I mean, what we’ve done is we’ve done a giveaway on Facebook where we’ll do like something that’s related or it’s our product as a bundle and then what we’ll do is we’ll do that for like 30 days and we drive like $25 a day on Facebook and then we basically build an email list in our market that can now have a chance to win this ultimate bundle, this ultimate bass fishing bundle. So, now we know that these people are interested in our market because they raised their hand. Now, we can take those people and we can drive them to our products at a discount. It can boost sales on Amazon and we can also drive people now to our social platforms, “Hey, we just posted another Facebook live. Hey, we just posted another YouTube video.” Just what I was saying.
So, I think for you guys that’d be an easy way even to do $10 or $15 a day Facebook ad driving people that are in your market over to an offer page which is just basically a simple landing page and then start a contest or a giveaway. And then that will build your email list. You can then start sending people over to your brand. They’re going to be introduced to you guys. Once they meet you guys, they’ll fall in love with you guys and then it’s game over. I know you said in your email like you don’t want to seem as though like you’re building this to monetizing. You’re not. It’s what you generally love. You guys are into this. You’re enjoying it. You can tell. You can’t hide that. So, don’t feel bad that you’re creating an audience that eventually will probably lead to profits but you’re also going to be helping people that will never pay you either, right? So, you got to look at it as like you’re helping the community with what you’re doing.
[00:17:29] Allison: I’m interested that you said that because I was actually just about to ask like that is one thing we’ve been struggling with is we basically been product placing our own products and our videos. We have the travel gear so we’re out and we’re using our products and we don’t always want to be like, “Check the description below for a link to this product.” So, we’re trying to find that balance.
[00:17:52] Scott: Yeah. It’s always a touchy thing like we don’t ever want to be sold to like you don’t want to walk in, I mean, I can’t stand it when I walked into a furniture store and I just want to look and they’re like they come up on you like three of them in a row. They’re like, “Hey, what are you looking for today?” And I’m like, “I’m just wandering, man. Just back off. Let me see the place and then if I see that there’s 100 of you guys around, I’ll find someone,” but they’re working on commission so they’re immediately on me. No one wants to be sold to. So, there are easier ways to do it. I think once people know they can trust you by the value that you’ve given, you can do that. Like, for me now even on the podcast like I can mention stuff and people don’t get mad at me. I’ll just mention it like, “Hey, guys if you are stuck in this part in the process, you definitely want to go check out Product Discovery Bootcamp. The link is TheAmazingSeller.com/Bootcamp. And if you're already up and rolling and you don't need it, cool, then let's dive into today's content like that's it. You can put a soft sell in there especially if it’s related to what you’re talking about.
If it’s not related, that would be weird like you’re going to do a video about something completely off topic and then you’re like, “Oh guys, before I get in here, let me just talk about my thing that I want to sell you.” Like that doesn’t go over well. But if it makes sense like if you’re doing a demo of like how you do a certain thing and then it just happens to be your product that you built to make it better and easier and you can explain why you made it easier and then say, “If you guys are interested, just check out the link in the description and you’ll get more info about it.” You guys have links, special links for those products by the way? Like as far as a Pretty Link or something?
[00:19:34] Tim: We do have pretty links. So, we have everything through Bitly, so I can track the traffic to them. I’m still doing like super URLs and we’re building in our affiliates, Amazon as well into the link. So, it’s kind of putting as much as we can into one link.
[00:19:53] Scott: Okay. Here’s what I would do though and, okay, do you know what a Pretty Link is?
[00:20:00] Tim: No, I thought you’re making a joke about your…
[00:20:02] Scott: No, no. It's actually a plug-in for WordPress. So, there are other plugins out there but it's basically like for me right now I can say go to TheAmazingSeller.com/Coffee. I’ve made a link there that directs to my YouTube video where I talk about my 500th episode and you can win a 30-minute call with me. All you got to do is just enter how long you’ve been a listener and then what’s the biggest takeaway you’ve had since listening to the podcast. So, that’s a Pretty Link so someone right now that’s listening on this podcast episode can go there. It’s probably going to be over by the time that they listen to this, but you can still go there and read the comments or comment yourself and be inspired but I created a Pretty Link for that. There’s another one, TheAmazingSeller.com/Bootcamp. That leads to Product Discovery Bootcamp. So, for you guys, it'd be cool something that would be like for me like let's say it was XYZ.com/MoreBass.
So, if I was going to sell my product that had a lure that was for catching more bass I might my create like Camping.com/MoreBass and as I’m on that YouTube video, I can be like, “Hey guys, if you want to check out my new lure, head over to Camping.com/MoreBass and you’ll hear all about it. You don’t have to say go in the description or go to a Bitly link or it’s kind of – and then you can see how many clicks you got from that so you’re almost able – not almost. You are able to see how many clicks came from that because you can use unique links in a video and only use it in that video if you want and then that way there you can also track how well that video is doing versus just looking at the description below that you might have put it in 100 other descriptions. That make sense?
[00:21:48] Allison: Yeah. Sure.
[00:21:49] Tim: Yeah. Absolutely.
[00:21:49] Scott: Yeah. So, are you guys built on WordPress?
[00:21:53] Allison: We are. I did the like four-month process of switching all of my content over from Squarespace.
[00:21:58] Scott: Nice. Yeah. That’s a good move though. Yeah. WordPress is easy. It’s got a lot of plugins. Yeah. They’ve got a lite version of the Pretty Link plug-in and it works perfect. You don’t need to even upgrade to the Pro. So, it’s just Pretty Link. If you just search in the WordPress plugins directory, you’ll find it. I started using that like immediately. Yeah. I think that you guys will like that, and it’ll give you the flexibility to be able to do that. And then even see the data on the backend and then you don’t have to have this ugly link or a Bitly link and try to get people to it. It kind of looks also a little unprofessional when you put like a Bitly link in there in my opinion versus if it’s your domain and then just with a forward slash, whatever.
[00:22:43] Allison: Yeah. Right.
[00:22:44] Tim: Cool.
[00:22:45] Scott: Yeah. So, I mean, for you guys, though, I think it’s all about you guys as the brand. That’s pretty much what you’ve established. I love the name by the way too. I mean what was it? It’s like Tripping – what was the YouTube channel’s name again? It was Tripping…
[00:23:04] Tim: So, the YouTube channel name is under Tim and Fin so we can put out kind of whatever content we want to as we grow and then we’ve named that travel specific series Tripped.
[00:23:14] Scott: Okay. It was Tripped. Okay. I love it too by the way the picture and everything looked cool. I guess what I would say though is I know that you’re building a brand almost in a sense under two different things so you…
[00:23:31] Tim: We know that.
[00:23:32] Scott: Yeah. So, you’re building one that’s like for you guys, Allison and Tim, and then you’re building another one that’s in like a series of this. I would probably start to lean like one way or the other. I know you want the flexibility of being able to post like all of your stuff but unless you are always going to be just you guys kind of just doing whatever and you think that that’s going to get you where you need to go, I think it’s going to be more of really targeting and focusing on the market that you’re going to be attracting and I think the more focused you are on that, I think it’ll also get you more subscribers and also I think more growth in that one area. I know it’s hard because you kind of started with the one and now you’re kind of pivoting to the other and you might want to be able to pivot back. So, I guess, my question to you guys would be like, is there a reason why you don’t want to go all in on the travel like thing?
[00:24:38] Tim: Because, okay, so Tripped is the travel series and then it shares the name as Tripped Travel Gear with the Amazon store. We can always spin that off and build that independently. And just also we had our previous name as World Traveler HD like on YouTube. It’s important to connect with people. That was way too generic of a name before and we don’t want to just seem like kind of a nameless brand if we were as a YouTube channel, Tripped. Yeah. It is really important, and we saw a market difference in how people consume their content or subscribe or just invest in our story when we were just World Travel HD.
[00:25:26] Scott: Right. Okay. Yeah. So, I guess, if the YouTube thing is just going to be a thing for you guys to keep doing what you’re doing but then lead people over to like I said the lead magnets that you could be creating then I guess it doesn’t matter as much. The problem will come in is if you ever want to do sell the brand, a lot of your content is residing on a channel that isn’t necessarily going to be able to go with the purchase. Does that make sense?
[00:26:03] Tim: Yeah. Definitely which is why we need to build that part out separately as that gets bigger. Right.
[00:26:09] Scott: Yeah. Because again you don't want that to be a bottleneck in a sale which right now you might not be thinking of selling but eventually you may. And once you get that thing up and running, you don’t want that to be where you have to then take all of that content you created outside of the travel thing and then kill it.
[00:26:29] Tim: I couldn’t even imagine selling Tripped Travel Gear now. This is my baby after a year.
[00:26:34] Scott: Yeah. And I know it’s never say never. I said I would never have another puppy and I’ve got another puppy running around the house too. So, yeah, never say never and if you want to at least set it up that that way there you’re not in the position where you can’t or it makes it less attractive because I’m seeing big things for a lot of different brands right now for the opportunity to sell and when you’re getting to that point, you want to definitely make sure that all the ducks are in a row. But right now, you’re at kind of like I call it kind of like the startup phase where you’re kind of like you’re starting to see some traction on the YouTube thing so you’re like let’s keep building that thing. But are you seeing more of the growth happening from what you’re posting most recently? Or is it just you guys posting random stuff?
[00:27:34] Tim: We’re definitely going through a different series of growth now being in the RV and posting closer real-time video I guess as opposed to some of our stuff from the previous trip is almost a year old. What do you think?
[00:27:49] Allison: Yeah. We had World Travel HD. We had some product reviews. We just had some miscellaneous content then we left on a year-long trip and we named that full series Tripped as we edited along going through Europe and Asia and New Zealand. Then now we just left on a new trip, Tripped RV and we are living, breathing it but we’re also pushing content as we go, and I just think that I don’t know if it’s related to the content, the fact that it’s more of an attainable trip like that road trip across the US, we’re driving to Alaska. The majority of our audience is in the US versus like someone watching a video like, “Where is Kuala Lumpur?” Or something. It may be just more relatable if we’re driving to people’s home states.
[00:28:31] Scott: Right. Yeah. I think that you’re right. I think that you’re going to continue to have more growth when you are focusing on that one area and I think it’s cool because you guys are documenting the process, so people are going to want to tune in. So, when you post a new video now they’re going to be like waiting for it and kind of seeing like what the next part of the adventure looks like. It’s a reality show in a sense and people are being able to see the behind the scenes. It’s a huge market. There’s a huge amount of potential. I see potential in digital products as well like I see you guys could put together a whole digital product and like what you need to know about like doing what you’re doing like traveling the US or doing a cross-country trip in an RV like here’s the ultimate guide that you’re going to need that’s going to know the locations like maybe you give out like a digital training as far as like what you need but then also the best locations to hit and make sure that you don’t miss. And then when people are following you, they’re going to want to buy it because it came from you. So, that’s a whole another opportunity.
[00:29:53] Allison: And then those are more of those products that they’re awesome because you make them once, you can keep it up to date but then they just sit there.
[00:30:01] Scott: Exactly. And then your content can drive to that. One easy way would be like one part of that training or that course or guide or whatever you want to call it would be just you could take a sliver off like one piece of that like it could be the 10 best locations that you need to hit when going cross-country and then inside of that is a little upsell that goes to your full training or your full guide. So, there’s a whole different set of things that we could be doing over here to really because I know myself. If I was doing it and someone had a guide or even a course of some kind that I can go through that would educate me and prepare me so this way here I have the best experience like I would do it. I’d pay $100 or $200 for that like who wouldn’t? So, then you have the opportunity now to splinter off all of these different chunks and getting people in from different parts of their searches like there are different searches that people are doing and then each one of those could be a small little mini piece of content and then would lead them to our lead magnet which then would lead them to the sale. So, you’d have this one product that would give them everything but then you can splinter everything off and then have all these mini lead magnets that would then drive people to the offer.
[00:31:17] Allison: And, Scott, where do you host your digital product? I mean is that within your own site? There so many third parties like Udemy or Amazon that even like house that type of information.
[00:31:28] Scott: Yeah. If you’re going to do like a Kindle book, it would be Kindle. But if you’re talking like a full out like training where people would go in and have like their own portal and stuff, we use Kajabi is the one that we use and then the other one that I’m hearing good things about is Teachable is another good one. So, those are some pretty easy ones. Gumroad is actually one that you can technically use. I’ve used Gumroad before. It’s a little less as far as like options but it’s super easy and that one there I mean it’s like I think they charge so much a sale and that’s how – you don’t even pay merchant fees. Technically, you pay just per sale and that’s part of it. So, they’ll actually do the money collection and everything and they’ll just pay you via PayPal. So, that part is just like logistics. It’s kind of like still finding the product.
But for you guys, I'd be thinking like, “What’s the ultimate guide that someone would want and need?” And maybe it’s even just like you pulling your audience and asking like again going back to the email list, if you had an email list you can then say, “Hey, guys, would you mind taking two minutes to answer these five questions?” and then just start getting that data back, and then once you get the data back then you can start to fill in the blanks as far as what you would put into the guide and then when you sell the guide, it’s exactly what they wanted. But, yeah, I mean I see a huge potential right there not even counting on physical product side of things. Now, we bring those two together now we’ve got a monster of a brand. So, with you guys, I see we can definitely merge the two together but obviously, without getting overwhelmed. It’s like you don’t want to get yourself overwhelmed where you’re going to struggle because you’re trying to balance over here and you’re trying to balance this, you’re trying to build a YouTube channel, you’re trying to build an email list. You got to prioritize.
[00:33:24] Scott: For me personally, if I was in your shoes, I would say first thing is I’d start making lead magnets and driving people to some type of way for them to get some value that’s outside of the YouTube environment. Actually, the first thing I do is set up Pretty Links then I would start creating Pretty Links then I could then drive people to those lead magnets using the Pretty Links. And then I would start building that email list. I probably do a contest on the backside using Facebook ads and then that way there I’m starting to get some Facebook traffic as well and then I could also start building an email list off of Facebook and then driving people over to my YouTube channel as well. And then again, I would be trying to figure out what that ultimate guide is for the people that are following along, and I’d start probably outlining that and getting those pieces in place and that would probably be my play.
I’d go on Kindle too and look and see if there’s already existing Kindle books that people have written and I’d look at the bullet points and those would be like my chapters or my modules or whatever you want to call it in your training because then they’re already kind of validating it for you, kind of like an Amazon product. And I start looking through the reviews of those Kindle books and stuff and seeing what people are saying they wish they had and they didn’t talk about this much or it went really light in this area. I wish there was more. I’d make more. But I think you guys you’re definitely at the point where you can definitely roll out a digital product, not necessarily like I think the editing video thing is fine but it's not necessarily that thing that everyone that is getting ready to start a road trip would need.
[00:35:13] Allison: Yeah. Right.
[00:35:14] Scott: You know what I mean? I think it’s a cool like add-on, but I know there are things that you guys are learning or going through that I would know unless you kind of help me and that’s what I would be willing to pay for versus going out there. Because then people are like, “Well, isn’t everything on the internet? I can just go Google it.” Yeah. You can but you got to go Google it. A lot of us just want it in one nice neat little package. So, I would definitely think about that as well.
[00:35:42] Tim: Can I ask for the Facebook sweepstakes? Just because I know this is kind of a nightmare back from my marketing days, is there a specific company or platform you use to I guess select winners? Sometimes there are rules around.
[00:35:58] Scott: There are. Actually, we’ve got a plug-in that we built called GiveawayBoost and we basically had an attorney drop the documentation per Facebook's rules so there are things that you need to have clear and there are also things that you need to have that are mentioned in that doc so that way there you’re within terms of service. But as far as like picking the winner, there’s a randomizer in the backend of our plug-in that basically everybody that comes through, you click a button and it says pick a winner and then it will randomly go pick the winner. So, that's how we've done it. There are other platforms out there. Again, it's one of those things though that you’re going to put in there. There’s a disclaimer obviously and that you got to do your own homework or have your attorney look at it or whatever but we’ve already done the legwork behind the plug-in to make sure that when we run a contest, we’re doing what our attorney or the attorney has already looked at and said, “As long as you do this, this, and this, you’re good,” but you know how that goes. People can take that and then twist it and all of a sudden, you’re not within terms of service.
[00:37:07] Tim: Exactly. It needs to be random.
[00:37:09] Scott: Yup. It needs to be random and you need to be clear about that. So, yeah, but I think that’s a great play. I mean you’re talking like I would say nothing less than $100 value. I’d say like $100 or $200 value because it gets people excited. And then the other cool thing is like what we’ve done in our plug-in is we’ve got a spot where we can actually add a Facebook pixel. So, now let’s say someone lands on that page and they don’t enter their name and email address to enter but we know that they’re interested because they clicked over from the Facebook ad to there, we can then create a custom audience inside of Facebook and now we can run retargeting ads to those people whether it’s a product, whether it’s a piece of content, whatever it is, we know that they still raised their hand. They just didn’t opt-in for whatever reason. They could’ve been in a line at the supermarket. They could have their kids nagging at them, whatever, but we know that they’re still interested. So, we’re building a custom audience inside of there and then once we get that built, now what we can do is we can create a lookalike audience of those people or we can take our email list that we’ve just recently built, upload that into Facebook and create a look-alike audience about that using that. So, I know a lot of stuff you can do.
[00:38:19] Tim: We have two notepads that we’re furiously writing on.
[00:38:24] Allison: It’s growing long.
[00:38:25] Tim: Yeah.
[00:38:26] Scott: Well, and the thing is like and that’s my thing too is like if we were in person and we’re like looking at each other, I’d see the gloss or the glaze over of the eye like it’s kind of like, well, this is like a lot of stuff and it is. You just got to kind of pick your priorities and then start going forward with those. I think that…
[00:38:46] Tim: Well let me…
[00:38:47] Scott: Go ahead.
[00:38:47] Tim: So, let me jump in there for a little bit because this after so much time on YouTube and really seeing what the state of that platform is, I think we’ve stayed away from digital products because that is so much of a staple of the platform now and information is free out there. One of the things because we see so many other people doing that. So, we are doing something different with our physical brand and we already like know what our subscribers and viewers want based on what they’re buying through affiliate links and then it’s just, “Hey, give them what they’re already buying.” It’s part of our product selection now and just make it better and less expensive than what's out there and it's a huge home run. I haven't seen anybody talking about reviewing affiliate information and almost everybody on YouTube does it and then at the end of the day they’re putting ugly logo and trying to sell their T-shirt like that’s not what people are interested in.
[00:39:48] Scott: No. That’s a great point.
[00:39:49] Tim: That’s really an old-school mentality as far as I guess the selling T-shirt thing like it’s not that difficult now to source physical products based on what your audience wants.
[00:40:01] Scott: No, you’re absolutely right and the easier way is to create digital products. I mean for a lot of people it’s like, “You know what, I don’t need inventory.” Even selling affiliate products is easier. You don’t have to do anything. All you got to do is just drive traffic but again you get a smaller piece of the pie especially if you’re selling through Amazon. But so is your, okay, so I’m trying to see where you’re at. Are you resisting selling digital products because other people in the space have done it and you don’t want to be like them?
[00:40:30] Tim: I’m resisting doing it because I think we have bigger opportunities in expanding our physical product brand. And like you said, at the end of the day, it’s how you’re divvying up your time like I’m just so into the Amazon aspect and she’s got her plateful. She’s got her own business and then editing video at the end of the day. You have to choose where to kind of spend your hours.
[00:40:54] Scott: I agree with that.
[00:40:57] Allison: And also, in this like, I don’t know, fork in the road time for us it was like growing YouTube and so many people view that as a business and we really now just view that as our marketing platform before our business of physical product because it’s like we try some digital stuff. We have a blog. We have like all this kind of little-monetized channels but then all of a sudden after Tim’s listening to you for a year then we’re like, “Whoa, whoa, whoa, whoa, we have like a business-business.” Yeah. “Oh, a real business.” So, it’s more so like, “Okay, we have to think about this differently. Really, we are just marketing Tripped Travel Gear.
[00:41:42] Scott: Yeah. And I get it, guys. I mean you guys got a lot on your plate. You’re traveling. You’re trying to enjoy that and you’re trying to create a business that can help you continue to live that life and I totally get it. My thing is because have either of you really had any success with digital products?
[00:42:05] Allison: Well, not enough. A success for us I think means that it almost like gets you self-sustaining and Amazon is the first thing where then Tim was able to walk into a corporate job and quit.
[00:42:15] Scott: Yeah. Which is phenomenal by the way, Tim. Thanks for the video by the way. That was really awesome, and I loved it. It was great.
[00:42:24] Tim: Surprised I didn’t start crying when I was talking about quitting my job. Like I had planned out weeks in advance and I just couldn’t even sleep. I was so excited to go in there and leave.
[00:42:35] Scott: It had to be an amazing feeling. Yeah. It’s cool, man. It’s awesome.
[00:42:37] Tim: Yeah. But going back to like digital and affiliate, at the end of the day there’s limited eyeball space. You only want so many links and descriptions. There are so many calls to action and we are what people would look at as a tiny channel, almost insignificant, but even at 10,000 subscribers, we get emails every day, “Hey, will you please review this for us?” No, it’s not worth it for us to do anymore. Well, it was worth it, to begin with, because it's such an immense amount of work. And even affiliate program it’s like, “Well, I don’t really want to do this because I’d rather have a link driving people back to our own content or to our products.” So, it’s just something to keep in mind now like things are really shifting and as far as other Amazon brands reaching out to influencers, you have to know where people are at and how much I guess work people have put into building their channel. Even to get to 1,000 subscribers is a massive amount now. I would be happy to give away product to anybody who’s at that level.
[00:43:44] Scott: Yeah. No, I agree with you. It’s not getting any easier. It’s just like a lot of people say Amazon is not getting any easier. I mean YouTube is getting harder. There are more people jumping in. That doesn't mean everyone's going to be successful either. But it is. And rules change. You know that. The rules change. They just changed it recently, right, that you can’t monetize until you get over what is it? Is it 1,000 now?
[00:44:07] Tim: A thousand views. Yeah. That too like we talked to people who have huge YouTube channels or even if you just watch a content from them like YouTube is not a viable platform to make money off of. They’re like that was the saying.
[00:44:23] Allison: Unless you’re dropping then to what you’re saying, Scott, like a digital product or a physical product like it’s your marketing channel but what are you selling?
[00:44:31] Scott: Right. Yeah. You got to figure out a way that you can monetize it with it being right without taking away from the channel. And again, on the YouTube ads to make $1,000 a month you got to have some views. Like so…
[00:44:46] Tim: Got to have a lot of views.
[00:44:48] Scott: Yeah. That’s what I’m saying. I mean I’ve seen some YouTube channels too that got like 300,000 subscribers and they’re still getting like 4,000 views maybe, 5,000 views maybe in a week and I’m like, “That’s not really that great,” like it’s not that good if you look at the numbers like that. Even Instagram. Instagram is great and all but if you look at the amount of traffic from someone that’s got 300,000 followers and then they put something out and it gets even 2,000 likes you’re like, “It’s not really that great.” The conversion is really low but if I send out an email, I can get 20% to 30% of an open rate, it’s pretty darn good.
[00:45:27] Tim: Exactly.
[00:45:29] Scott: To me, it’s just a different ballgame. It’s not saying you don’t go there. It’s just where do you focus your time? Back to the digital product side of things, I have had success selling digital products to where it has sustained a living for me and my wife for years in the photography space. We did it for and still have products that are still earning us money right now as we speak and I put very little into it. And even with The Amazing Seller now, that’s a digital products business in a sense which never would’ve been, and I never planned on it really. I had no idea where it would go but I knew that if you build up an audience eventually things will happen and it will lead to where you need to go just by what people want and what they need. But I mean if so I was to tell you that if you created the ultimate guide or the ultimate thing and you could add an extra $100,000 to your bottom line, would that get you excited?
[00:46:26] Allison: All right. We’re smiling.
[00:46:28] Scott: Okay. Well, that’s what I’m talking about.
[00:46:31] Scott: All right. So, there you go. I’m going to leave it right there and we’re going to pick up in the next episode where we left off and this is where it starts getting really exciting especially because Allison was kind of discounting the digital product side of things and then when I brought up that we could probably scale this thing into a six-figure business all by itself and really complement the brand, you’re going to see how we’re going to work through this and kind of add this and really make this part of the focus, not all of the focus, but something that we’ll be doing in the background and you’re going to hear how they already have a huge head start that they weren’t even really aware of and they’re going to get to work on this like I said in the background. So, we’ll probably do follow-ups with these guys too and see where they’re at, but I know just from talking with them for the short while, they are action takers 100%. So, you’re going to have to stay tuned and you’re going to have to tune in to Episode 513 which will be next. Depending on when you’re listening to this, you might be able to jump right to it. If you’re listening to this when this goes live then you’re going to have to wait until we post the next one which will be on Wednesday.
All right. So, that is going to wrap up this episode. I will remind you one more time to definitely check out Product Discovery Bootcamp. You can head over to TheAmazingSeller.com/Bootcamp and you can learn all about what we do there and really start thinking about building that strong foundation or taking the foundation that you have and making it even stronger and going really deep inside the market even in those submarkets so this way here you can build a bigger and better brand. All right. So, guys, that’s it. That’s going to wrap up this episode. The show notes can be found at TheAmazingSeller.com/512 and I can’t wait for you guys to listen to the next episode because that’s where we pick up this conversation and we really talk about taking this thing to the next level. So, super excited for that and can’t wait for you guys to hear it. But for now, that’s going to wrap up today’s episode and as always, I need to remind you one thing.
[00:48:28] Scott I’m here for you, I believe in you, and I’m rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, let’s get that energy up today, what do you say? Take action! Have an awesome amazing day, guys, and I’ll see you right back here on the next episode.
LINKS MENTIONED IN THIS EPISODE
NEW To The Blog and Podcast?
I created a Page Just for You called…START HERE!
If you enjoyed this episode share the love with your friends…Click To Tweet the show.