TAS 534 5 Lead Magnet Offers to Build Your Email List and Attract BUYERS

What does it take to create lead magnet offers that appeal to your target audience? How do you build off of that offer and use an email list to grow your ecommerce brand? Where do you even start? On this episode of The Amazing Seller, you’ll hear from Scott as he provides five lead magnet offers that sellers like you can use to start your email list and attract the right buyers you need for your brand. You don’t have to leave it all up to guesswork! Find out how you can create compelling lead magnet offers by listening to this helpful episode, you don't’ want to miss it!

Why build an email list?

Is building an email list really worth all the trouble? Can it really serve as a valuable asset as you build your ecommerce business? On this episode of The Amazing Seller, Scott breaks down why email list building is so important and why sellers like you shouldn’t skip this important step. The primary reason why Scott is such a huge fan of email list building is due to the fact that he’s seen it work! In multiple test runs and in his own brand, Scott has seen the impact a well-constructed email list can have for an ecommerce brand. If you are ready to take the dive and find out how you can start building an email list today, make sure to catch this episode!

Launch a giveaway contest.

You’ve heard the old saying, “You catch more flies with honey than with vinegar,” right? The same goes for people too! If you want to connect with your target audience, a great way to do that is by offering them a sweet deal. On this episode of The Amazing Seller, Scott explains how you can craft a giveaway contest that appeals to your target audience. A great tip that Scott provides on creating a great contest is making sure that your prize is something that is valuable to your audience. It would do you no good to offer a $200 sewing machine in a contest for bass fishermen! Learn more from Scott’s expert perspective on list building and giveaway contests by listening to this episode!

Feature an ebook or PFD guide.

Let’s face it, just about everyone knows what they aren’t an expert in! That’s why we often seek out the wisdom and advice of people who have been where we want to go. This same logic applies to your target audience! If you want to connect with your audience and provide them with something that is valuable, an ebook or a PDF guide is a great way to draw them in. If you are targeting the bass fisherman market, a great way to appeal to that audience is to offer an ebook that explains how to improve your form and get better results. There are so many great applications for this strategy! Learn more from Scott and how you can use this option and many others to connect with your target audience by listening to this episode!

Take action!

Too often highly motivated and energetic business people get overwhelmed by the large variety of options that are available. Has that ever happened to you? What is the solution? How do you cut through the noise and find a clear-cut path toward where you need to go? One way to silence all the noise and get moving is to just pick an option and start moving in that direction. If things don’t work out, it’s not failure, it’s a useful lesson! The last thing you want to do is look back a year from now and see no movement. Follow Scott’s wise words and pick a direction to start moving, take action today!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Why should you build an email list?
  • [11:30] Create a contest to connect with your audience.
  • [16:00] Feature a PDF guide or an Ebook.
  • [19:00] Offer a video series on your niche category.
  • [21:20] Make a checklist for your audience and create a free plus shipping offer.
  • [24:40] Scott recaps all 5 lead magnet offers.
  • [28:00] Action steps you can take today!

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TRANSCRIPT TAS 534

TAS 534: 5 Lead Magnet Offers to Build Your Email List and Attract BUYERS

[INTRODUCTION]

[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 534 and in today’s episode, we’re going to be talking all about five lead magnets that…

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…you can offer to build your email list and attract buyers and if you’re asking yourself, “Scott, what the heck is a lead magnet?” Well, we’re going talk about that as well but it’s kind of self-explanatory. It’s where we’re putting something out there that will attract people that are in our market and I’m going to talk about five of these that you can use or you can consider using. You could pick one, start from there, but this will allow us to start building that email list that we’ve talked about time and time again about how powerful that is but also how we can leverage that to launch our new products on Amazon or just launch our own products on our own e-commerce site or just get more of our content out there in people’s hands that can spread the word about our brand and our business.

So, that’s what we’re going to be talking about here today. Now, I did cover this on a past Whiteboard Wednesday where I went over these five lead magnets and I kind of draw them out for you on the whiteboard. If you have not watched any of the YouTube content that I’ve been creating, you definitely want to do that. This is part of our Brand Building Tips series. Definitely check that out. You can find that by heading over to YouTube, actually our channel is TheAmazingSeller.com/YouTube or TheAmazingSellerTV.com and that’ll take you to The Amazing Seller page where you can go over there and you can subscribe to the YouTube channel and all the content we’re creating over there, also answering questions over there just like we do here on the Ask Scott session, just I’m doing them in person, on camera, and I’m also grabbing these questions that are coming in from the Ask Scott page whether that’s on YouTube or if that is on the blog. So, definitely go over to YouTube, check that stuff out but that’s what I’m going to be covering here today.

[00:02:05] Scott: Now, if you want the show notes to this episode, I’ll also embed the video in the blog post. You can actually see that. That can be found at TheAmazingSeller.com/534 and everything will be linked up over there. I’m going to give you some action steps that you guys can do here at the end of this episode because you guys know I want you guys to listen, I want you guys to really absorb what I’m talking about, but then I want you to take action on it. I want you to go out there and start applying this to your business or at least start the process.

[EPISODE]

[00:02:38] Scott: Now, let’s kind of go back to basics here for a second. Why do we want to build a list? Now, I don’t want you to think of a list as just a random list that you’re getting of people that might be interested in your stuff or I’ll give you another example. A lot of people will do print ads and I’ve done that in my photography business years ago and my video film transfer business. We used to run full-size page ads that would go to a certain zip code and that would go out to a list of zip codes. Now, here’s the difference from what we’re doing now and what we were doing then. I was just targeting different homes in different areas. I’m like, “Well, that area is a pretty nice area. Their income level is about whatever, maybe 75,000 to 150,000, somewhere in that range. I’m going to go ahead and hit that section of the area, not even the people that are interested in stuff. It's just that area. But they're people, right? It's people's mailboxes. This is getting shipped to people's mailboxes, physical thing.

And I’m hoping that by someone reading through that, they’re going to be interested in my service or in the thing that I offer. In that case, it was either family photography or maybe transferring your old home movies to digital like that was the offer. There’s going to be a small portion that will say, “Yes, I’m interested in that.” Well, what we can do now is we can create these things that we call lead magnets which get people to raise their hand and then we only speak to the people that have raised their hands. So, it's not like we're going out there into like a pool of just everyone. We're actually going out there and going, “Hey, everyone, raise their hand if you're into bass fishing,” and then everyone raises their hand. I go, “All right. Can everybody step over here in this room over here and we're just going to talk about bass fishing.” That's what we're doing in a sense. We’re getting people to raise their hand by putting something out there that will attract them, get their attention, and then they raise their hand and then we say, “Okay. Cool. Let’s speak to these people.

[00:04:42] Scott: “Everyone else that’s not interested, it’s okay. We’re not going to speak to you. We don’t want to bother you, or we know you’re not interested in bass fishing.” That’s really what we’re doing. So, I want you to kind of visualize that. You can send a postcard to a whole bunch of mailing addresses and hopefully get a small portion that will raise their hand but you’re going to waste a lot of money going to those other zip codes because we didn’t target properly or we targeted the best that they could. And then the other way is to go online and use all of the different things that we have available to us, Facebook ads or just Facebook in general, people can share stuff, Instagram, YouTube, all of that like we have all of those things that we can use and a whole bunch more but we’re not going to go into those but just understand that we can go out there and find our target market and say, “Hey, you interested in this? You are? Cool. Let’s go over here and talk.”

The other thing I want you to really think about is when we’re getting someone to raise their hand, it’s someone, it’s a person. It’s an actual person. I was recently at a concert. I actually went to a Def Leppard and if you guys that are my age that are listening, I’m 45, so the 80s, the 90s, it was Def Leppard and it was Journey. My wife and I went with a couple of friends. We had a great time. Awesome. So, inside of this arena, there were 20,000 people there. They actually sold out. 20,000 people. The reason why I know there’s 20,000 is because when I was sitting in this arena, in this venue, I’m thinking to myself, “I wonder how many people are in this venue.” They’re all interested in Def Leppard, they’re all interested in Journey, one or the other but they’re interested and I’m thinking these are people. I want to know how many people are in here so I can visualize how many people are in this arena.

[00:06:34] Scott: And I pull out my phone. Nowadays we got our phone. We can just Google it really quick and I Google it and it said I think it was like 21,000 was the capacity. I’m like, “Okay. Let me see here. I’ve got 20,000 plus people that listen to the podcast. Holy cow. Like, that’s like me being on stage and then talking to people.” It’s crazy. Then I said, “Well, wait a minute here.” And actually, there’s quite a few more than that. There’s probably right now, as we’re recording this, over 80,000. So just to give you some context. Downloads were at 10 million like there are thousands of downloads a day like all of that so that's that. It's like crazy. I always think about that stuff and I try to put it in perspective because a lot of people think it’s about the big numbers. It’s not. I’m going to kind of share with you what I mean by that here in a second. And the reason why I’m letting you know all this before we get into the five lead magnets because I want you to understand that you’re talking to people and these people that you’re serving in your market and your brand can help to drive your business if you understand that you’re talking to people.

So, the other thing is in our new brand that we’ve built from scratch and we’ve got an email list of over 30,000 people so again one of those concerts plus 10,000 is who we get to send a direct message to whenever we want because we have them on an email list. Now, some might say, “But, Scott, they’re not all opening the email.” You’re right but there is a minimum of 15% and a lot of times it’s higher. It’s 25% or even 30%. So, there’s a lot of people. Let’s say it’s 6,000 people. You take 6,000 people and put them in a room or a venue and you get on stage and you can talk to those people that are only interested in bass fishing, do you think you’d have a better chance of selling them something or a better chance of them getting to know, like, and trust you through some content that you create?

[00:08:44] Scott: Of course. I think we all know the answer to that. But I want you to understand that you’re talking to people and by us doing this putting out these lead magnets, it’s a way for people to be attracted to what we are talking about and raising their hand, we’re able to attract the right people through doing this. Now, there are some better ways than others and there are some pros and cons to all of these but I’m going to go through them in these five that I’m going to be talking about. So, I think they all have their place but just understand we’re talking to people. We’re not just selling to people. We’re talking to people that are interested in our market. Now, before I do jump into these five lead magnets, I did want to remind you that if you’re at all interested at building your own email list from scratch, Chris Schaffer and I, we actually did a free workshop where we walk you through every single step of the way.

I would definitely go check that out. It’s totally free and you can find that by heading over to TheAmazingSeller.com/BuildList and we talk about lead magnets and we also talk about building the email list and various ways that you can do it and then also how to communicate with that list. Because there’s so much more that you can do with it than just having the email list, but I want you to understand you are talking to people and when you write the email that you’re sending, I want you to think that you’re talking to people, to maybe one person. I like to think of the one person in my audience or in that email that I’m writing to as if I was writing it to a friend, if you can imagine that, who is the ideal customer or person that’s in your market, who are you writing to, and then from there you’ll have a lot better communication through that email with who you’re actually communicating with.

[00:10:52] Scott: But that’s for a whole other conversation. We’ll talk more about that later and also in those Whiteboard Wednesdays, I’m diving deep into brand building tips. This has a lot to do with it because for us to be able to attract someone is great but then we have to communicate with them, we have to deliver value, we have to have them want to keep coming back to our stuff. We want them to know that when we send them something, it’s not just going to be a sales message and all that stuff which I have a lot more stuff that I want to share with you and that’s also happening over on YouTube so definitely check out the YouTube channel. All right. So, what do you say? Let’s dive into these five lead magnets. So, here we go. Number one, you’ve heard me talk a lot about this and that is contest. Contest work really, really good because people love contests. They love to win something.

And an easy way to do this is to take your product and then maybe put a few other people’s products in there that support it but then aren’t directly in competition with you. Now, I’ve had some people that say, “Well, Scott, what if I don’t have my products yet?” Well, that’s exactly what we did in the new brand. We didn’t have our products yet but we wanted to start building that list so what did we do? We went out and found something that we knew the market would want and that wasn’t going to be a direct competitor of ours and we just offer that. Now, I definitely would say you want something that’s $100 to $150 or even $200 price point and you want people to get excited about it. Now, we’ve tested different time periods. We’ve done a 14-day and we’ve done a 30-day. We haven’t found much of a fall off as far as it being like longer out. So, if we do one for 30 days, we might slowly build up. It might take a little bit longer to get some things moving, maybe five to seven days. Some people have said if you do them shorter, people will get more excited about them because they’re going to be coming to an end soon.

[00:12:39] Scott: We haven’t really found that to be the case. It might start a little bit slower but then once it starts building momentum, it just starts building even faster so we like that approach and we get more bang for the buck because we get to promote it longer. But our first one that we did I believe, well, we did one and I shared this one publicly and I do share it in the Build List Workshop where I talk about the Sneakerhead world where my son who’s he’s 20 now but he’s into the whole Kicks and Sneakerhead type stuff and we did that just as a test. We built a list of over 7,000 people in our first contest and we’re only shooting for 1,000 and we used a pair of I think it was Air Jordans as our – maybe it was Kobe. It was something like a popular sneaker, $175 sneaker, $200 sneaker, and we use that as our offer as our lead magnet.

Now, some people argue, and they go, “Well, aren’t you getting people that don’t buy?” Like, and the answer is, “Yeah. You’re going to get some of those people,” but you have to think about it this way too, that one person that wants to win, they’re also going to do more sharing of it. So, that one person even though they might not have bought for me, they might have shared it with 10 other people and one of those 10 could buy. Now, there are ways that we kind of filter it down too. So, if we get the list of let’s say 5,000, we may then send another email after the contest after we've kind of like, okay, the contest is over. We gave a second-place runner-up prize. We might get the few people that take us up on it, and then after that, we wanted then, we do want to clean up the list. And then from there, what we’ll do is a lot of times we’ll send out like an email that will segment those people or if people don’t open the email then we just delete them. So, there are ways to kind of filter it down so this way here you're not just having people on the list that aren't opening your emails and that aren't engaging or that aren't buying.

[00:14:39] Scott: But the one thing that I don’t want people to think is that you’re just doing this list in the beginning to sell product. Because there’s so much more that you’re going to use that list for. One thing that you can do, let’s just say, for example, you do have 5,000 people on an email list from a contest and those people all raise their hand and they say, “Yes, we’re interested in bass fishing.” Now, those people might not be all the people that are going to buy your stuff but what you can now use that list for is you can upload that into Facebook and now you can start running look-alike audiences of those people because they have similar interests of the people that you just acquired. So, that’s another way to use it. The other thing is if you can publish content and get those people to share it. Now they’re going to share it out for you. So, just think about like someone’s like, “You know what, I’m not much of a buyer but I’m into this market but I’ll share it with like 10 people,” well, then that’s still worth something like, yes, they aren’t officially right now buying something, but they can share this stuff for me or amplify my content as I like to say.

So, just understand that the contest model is great, but it doesn’t necessarily mean that you’re going to have people that are going to buy right out of the gate and that’s okay but just understand that going into it. Okay. So, number two is PDF downloads or e-books. Those work really well because it’s a resource. If you are in the bass fishing market, it would probably be a good idea to come up with some type of e-book that would help someone do a better job fishing or fish out of a pond. Maybe it is the how-to guide to catch bass in a lake or the how-to guide to catch bass in a pond or maybe it’s a how-to guide on how to start kayak bass fishing which is actually a thing by the way.

[00:16:36] Scott: So, if you could come up with some type of how-to guide, it doesn't have to be that long and there are ways to create these e-books or these PDFs. You could literally go through and come up with five points that you want to talk about or get someone to talk about and then have them talk about it or yourself talk about it for 15 or 20 minutes, bullet point out all of the key things, talk about them, elaborate a little bit on them, and then you can have it transcribed and have an editor go in and edit it. For $100 you can probably have an e-book done and that’s an asset that now you can offer as a way for people to, number one, raise their hand and then you give it to them in exchange for the email address. So, that’s another great thing and that can be used to all different places. It can be used on your blog. I talk a lot about creating your home base which is your blog and your website. I talk a lot about that in the brand building tips series on YouTube so definitely go check that out but, yeah, so you can use this.

Once you have this asset in place, now you can be on YouTube and you can be shooting a video and you can say, “Hey, go check out my how-to guide on bass fishing or kayak bass fishing,” and then you direct them to this download or maybe you’re on a Facebook live. You can then mention the special link there or maybe you are podcasting like I am, and you say, “Hey, go to TheAmazingSeller.com/Workshop and then you go there and you’ll get the workbook or something like that. In this case that would go to our free workshop, but you get the idea. That’s what you would do. So, again, it’s an asset that you’re building for your business but you’re also using it as a lead magnet to get people to be attracted to you that are raising your hand that are into your market. So, PDF downloads work really good, e-books, to get a cover made and you can go to Fiverr and get a nice cover made. Even have an editor there do it. I would definitely recommend getting it transcribed. I’ll leave some links and some resources in this episode to where you can get that stuff done.

[00:18:33] Scott: I’ve used a variety of different transcription services, some that are $1 a minute, some that are $0.10 a minute and they all work. It’s just how much more editing you do want to do on the back end but anyway, that’s for a whole another series which we probably should talk about that in an upcoming episode as far as creating your lead magnets. But anyway, I want to keep moving here. So, number three is a video series. So, if you are at all interested and you can and you’re able to create the videos, you could take those same five things that you talk about in the e-book and you can create five mini videos and those could be a video series that could be added to the e-book or maybe the e-book is one and then one lead magnet and the video series is the other or maybe you have the lead magnet of the e-book and then you say four additional videos I’m going to give you those as a video series and then that can be an extension of that so you give them even more value. Or maybe they sign up and you give them a video series and then you give them one video every week.

So, I like to look at it like just breaking down those things that they need to know about the market or the thing that they’re doing like if it’s five things you must know when kayak bass fishing. Well, video one is going to be all about the setup. Video 2 is going to be all about what to do when you are in certain types of water or whatever. Maybe another one that the next one would be like how to, I don’t know, I’m making up stuff here, how to bring the fish into the boat and then maybe keeping them alive well. I don’t know. Totally making up stuff here. So, guys, you guys know that I’m not a kayak bass fisherman at all. I’ve just proven that right there. You get the idea. So, video series, the other thing is, is if you’re doing a video series or any type of videos, why not post those up on YouTube as well.

[00:20:39] Scott: Have YouTube host them for you and then you get some YouTube traffic. You get the YouTube channel built which I’ve talked about in some past episodes and I’ve covered that on the Whiteboard Wednesday branding tip videos over there on YouTube. So, yeah, I’m a big fan of using YouTube to leverage their searches and all that. So, video if you have it, put it up on YouTube but you can create that video series. You can host it on YouTube. You don’t have to pay for hosting. You can make those private so only people that you share them with so those could be delivered via email or after someone opts in. All right. So, the next thing, number four, this is an easy one, a checklist. If your audience needs a checklist or you think it would be beneficial to them, I know a lot of times in like meal prepping for maybe you’re into paleo or anything like that, you might come on and teach something and then be like, “Hey, if you want my grocery checklist or my grocery list, go to XYZ.com/checklist, and you can grab it,” and then that would be an opt-in to get the checklist.

It’s a lead magnet. It’s a way for you to get someone to raise their hand for something that will help them a little bit further from what you just helped them with. So, that's another great thing. Checklists are easy to do too, and you can make them really look nice. Again, if it’s five things, you elaborate on each one, you can have that put into a one or a two-page checklist and if you don’t want to do it you can have someone do it. You can go to Fiverr for that. No problem. I know that and have it really dress up and make it look professional and nice and that could be another lead magnet. So, it’s again, something you can add to your business and create that asset that will be another thing to bring people in that you know are interested. And then the last one I want to cover here, number five, is free plus shipping offers. Now, these ones are a little bit more complicated, but it is going to be a little bit of a higher quality lead.

[00:22:35] Scott: And what I mean by that is when you’re doing a free plus shipping offer you are giving them the item for free but they’re being charged for shipping or shipping and handling and that could be $3.99 or $5.99 or whatever you want it to be. The difference is they have to put their credit card in to cover shipping which then turns them into a higher quality lead because they've actually went through and typed in their credit card number which again that elevates them a little bit because now they're technically a customer. Even though they didn’t buy anything from you, they did purchase shipping to receive your things so they wanted your thing enough to pay for the shipping to receive it. So, yes, they are worth a little bit more as far as they’re a little bit more higher quality because they’ve gone that extra thing. They’ve jumped through that extra hoop. It’s not just an email address. So, you get their email address, but you also get their information as far as where you know that they are a customer and they have bought from you before.

So, it’s a little bit of a higher quality lead. Again, a little bit more complicated. We’re actually doing that right now in the new brand and it’s a slow go though. I mean, it’s like you can’t just turn on the floodgates and all of a sudden, you’re going to have 1,000 leads coming through like you would one of these other things but it’s a slower process, but the quality of the lead is better. So, again, you might want to mix it up and do a few like we’re doing a contest. We actually just wrapped up a contest and we’re also doing a free plus shipping on the side. So, we've got to different kinds of leads coming into our world or into our brand so this way here, but we know that too. On our email list, we have a contest list and we have a free plus shipping list. So, we have those two and we kind of can see which one is performing better or what offers we want to send and how we want to send it or what kind of content, all of that stuff because we know what they technically purchased through the free plus shipping offer on the contest then we don’t know what they’ve purchased but we know what they’ve raised their hand for. So, hopefully, that makes sense.

[00:24:40] Scott: So, let me just give you a little recap here. Number one, the simplest way and I think the way that I would always start is with a contest, some type of giveaway. I think it’s a great way to just build up that email list from the get-go and from there you can start communicating with that list. Little side note here, I’m doing a little experiment right now actually with my wife that is she’s into a certain market so I said, “You know what, let’s go ahead and just test this and see what we can do here similar to what we’ve done in the past,” and we did. And as of right now, I think we’ve been running for about 10 days and I just looked this morning we’re at about 650 emails that are on that list and they’re highly targeted for this market. So, again, it does work. We’re spending around $20 to $30 per day but the cool thing is, is now we are emailing at least once a week and we’re letting them know who we are, get to know, like, and trust us. We’re pushing them to a piece of content that we’ve created.

So, the contest model really allows you to also take that list and then let them know who you are and your brand and your content and all of that stuff. So, it’s not just about the purchase. We don’t even have a product to sell these people right now. Now, on the backside of that though we can send them offers to products especially even the product that we’re using as our lead magnet, I can use that which we will, I’ll use that as an affiliate offer that I can say, “Hey, if you want to go check out more details on the prize, go here,” and that can be my affiliate link. They would then go over. Now, I wouldn’t do that in the email. I would do that in a blog post because it is against terms of service to do that in an email, so I would just direct them over to a piece of content on my blog or my website that talks about the product that we’re giving away and then in there will be a link that will direct them over to Amazon and then that way there you’re one click or two clicks away from them making a purchase.

[00:26:39] Scott: And the cool thing is with being an affiliate for Amazon is anything that’s in their cart you’re going to get credit for within a 24-hour period. So, even if they don’t buy that they had other things in their cart and they check out, you will get credit for that. So, that’s pretty cool too. So, the contest, big fan of it. I think it’s where we all should start especially when you’re just getting started to kind of build up that list of people that are in your market to get them to raise their hand. All right. So that’s number one. Number two, PDF downloads another great one that’s e-books or just standard PDFs but I like e-books better. You can make it a nice cover, make it look a little bit nicer. Number three, video series. I like that as well. You can do a three or four video series. I think that’s great, even five if you want to. Four, a checklist. And then five is – did I just say five? It was supposed to be four. Four was checklist. Five is free plus shipping. I like that one a lot too because we actually have credit card in hand although it is a little bit more complicated but nothing to be afraid of and again I’ll be going through more of that stuff on the Whiteboard Wednesdays on YouTube so definitely subscribe to the YouTube channel over at TheAmazingSellerTV.com.

All right. So, action steps for you. I want you to think about this, everything I just discussed, and I’m sure your wheels are already spinning. They’re already probably spinning. You’re like, “Okay. Yeah, I could do a contest. What would be a good contest?” You can’t see me right now but I’m kind of like having my chin and I’m kind of looking up, kind of how you see like, “Hmm, what could I use for a contest? Oh, I know. I could grab that JB 6700 fishing rod and I could grab, let’s see, I could grab the fishing net for bass. I could grab whatever,” like I’m putting together this bundle that I know my audience would want and they would raise their hand for. That’s what I’m doing and that’s what I want you to do. I want you to do that.

[00:28:38] Scott: I want you to think about what would be a good e-book that you could create? A short one. It doesn’t have to be long. What are five things that people need to know when getting started? One little tip here for you is just go to YouTube and go in the search bar there where you can go ahead and search for something and type in your market like even bass fishing. If you just type in bass fishing and you’ve seen what came up. I’m going to go there right now. I’m going to type in “bass fishing” and it says bass fishing tips, bass fishing tournament, bass fishing videos, bass fishing with frogs, bass fishing for beginners. So, maybe yours is a beginner’s guide so here I have bass or here we go, Beginner's Guide to BASS FISHING – Part 1 – Introduction. 126,000 views. So, maybe that’s what I do. I’m going to go ahead and click on this thing and I'm going to say, “Okay. Let’s see here.” He’s got it’s called HatCamBass. That’s the name of his channel. He’s got 37,000 subscribers.

My point is this. He’s giving me the guide in a sense. He’s got another one. Beginner's Guide to BASS FISHING – Part 2 and then he’s got Part 3 and they’re all on YouTube. This is so funny that I actually came across this as I was recording this episode. I literally went over there and did that. You can literally go through and find the four-part video series that I was just talking about. He’s already done it. If I go in to I’m just going in here to the other one, Beginner's Guide to BASS FISHING – Part 2 – The Bass. So, what’s crazy about this is every one of these has over 100,000 views so do you think people want this and they need this? Yes, you could take this exact thing. Here’s another thought. You could take this exact four-part video series that have it transcribed, put it into an e-book and now you have an e-book with those four videos that you recorded and now you have that piece of content, that lead magnet, and now you also have a video series. Boom. You’re done. You got to lead magnets now that you can use for your business to get the right people in the door.

[00:30:40] Scott: Some people like to read. Some people like to watch. Okay. So, you get to hit them up a couple of different angles there. So, that was totally random but I wanted to do that so that was kind of cool. Anyway, so that’s what you want to do start thinking about your market. Who do you want to attract? That’s the other thing. Who is it? Who is it that you want to attract? If you’re talking about bass fishing that’s kind of broad. Maybe you want to go kind of kayak bass fishing so now you’re going to want to drill into the kayak bass fishing market. Who is that? What do they want? What’s their thing? And then you would go and start doing the research. Right there, it took me literally five minutes to find the four-part guide that I could put together, right there. So, that’s all you have to do. Search other brands. What are they doing for contests? What are they doing for lead magnets or e-books or checklist or like what are they doing? Don’t copy it but get ideas, get inspiration, by looking at other brands or look at other brands that aren’t even in your market, what are they doing, and then you can just kind of think about how you can take that same idea and adapt it to your market.

So, those are action steps. All right. The other action step is, well, I got two of them. Go to the show notes, grab them, download the transcripts, look at the whiteboard video that I did of these as well that I will embed inside of this post, TheAmazingSeller.com/534. And then the other thing is go to our free training, TheAmazingSeller.com/BuildList and that will give you a really, really good overview and action steps on how to start building your list from scratch. So, definitely check out that training, grab the show notes, go there, and make sure that you bookmark this one probably especially if you are looking at the website or the blog and you’re visiting that, definitely bookmark this one because this here to me is critical because if you can attract the right people, build this asset.

And also build a skill set because when you’re building a list, you’re building a skill set that you’re able to use over and over again. And once you understand this, you can plug this into pretty much any business. I’ve been building email list now for over 10 years and it’s pretty much all the same. Things have evolved, tools have changed but going out there and finding your audience, attracting the right people, and bringing them into your world and into your brand so you can communicate with those people, that to me is game changer stuff because a lot of the competition is not going to go through this work to make this happen.

[CLOSING]

[00:33:13] Scott: All right. So, guys, that is it. That is going to wrap up this episode. Definitely go check out the YouTube video that I created as well, TheAmazingSellerTV.com and I will be delivering more brand building tips there on the whiteboard, so you can actually watch me draw this stuff out. All right, guys. So that’s it. That’s going to wrap it up. Remember, as always, I’m here for you, I believe in you, and I’m rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, take action! Have an awesome, amazing day! And I’ll see you right back here on the next episode.

[END]

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