TAS 562 Ask Scott #175 – What’s The Best Way To Send Emails To MY LIST?

It’s that time of the week again! This is where ecommerce sellers like you get to bring your tough questions to a guy who’s seen just about every scenario you could think of, it’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over why you should take advantage of the new TAS event – Brand Acceleration Live, his thought of the week, and of course – the answer to a question from a TAS follower like you! Don't’ miss a minute of this helpful and engaging episode!

Make sure to grab your ticket to Brand Accelerator Live!

Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? This is your opportunity to be a part of TAS history! Brand Accelerator Live is the very first large-scale TAS event and Scott wants you to do what you can show up. If you sign up for the event right now, you can secure access to the Early Bird discount. This event will we well worth the price, Scott has worked hard to make sure that it’s packed full of useful and actionable contest for sellers like you. Get more info on this event by checking out the link in the resources section below!

Don’t procrastinate, plan ahead.

Have you ever struggled with planning ahead? What about sticking to a schedule or a set of goals? One of the worst times to fall victim to procrastination for the ecommerce seller is right now! According to Scott, right now is the time when sellers like you should be preparing and laying the groundwork for a successful 4th quarter. Are you ready? Do you have a strategy to put your brand in the best position to succeed when 4th quarter rolls around? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can avoid disaster!

How to connect with your email list, effectively.

If you’ve been around the TAS community for very long you know that Scott is passionate about helping ecommerce sellers understand why building an email list is so important. Once you’ve built that email list, what do you do? What is the best strategy for communicating with and marketing to your email list? Scott says that sellers need to focus on keeping the list warm by offering helpful tips and tools that show the audience that the brand is interested in providing value as much as making a sale. To hear Scott expand on this and other ways to keep your email list engaged with your brand, make sure to listen to this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Make sure to check out Brand Accelerator LIVE!
  • [5:15] Scott’s thought of the week, plan ahead!
  • [8:40] Question: What's the best way to send emails to my list?
  • [15:45] Closing thoughts from Scott.

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TRANSCRIPT TAS 562

TAS 562: Ask Scott #175 – What's The Best Way To Send Emails To MY LIST?

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 562 and session number 175 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again here today and I am fired up to share…

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…with you this question and then my answer and it has to do with emails again. You guys are going to get tired of hearing about this but you have to hear about this because it's really, really important. And this question came in about what is the best way to send emails to my list? And some might be saying well, is there any other way to send an email? And there actually is.

So I'm going to go ahead and talk about that here today. Now I did want to remind you, if you did want to ask your own question and have it aired on an upcoming Ask Scott session all you have to do is head over to theamazingseller.com/ask. And you can go ahead and do that. The other way that you can do it is head over to theamazingsellertv.com and that is on YouTube where you can ask a question over there. And oh by the way, I'm answering these on YouTube and that's what you're going to hear here in a minute. You're going to hear it here. That is how we're doing those now.

So if you want to watch me actually answer the question you can always find them over on the YouTube channel. Now, little reminder. You might remember me talking about this thing called brand accelerator live. It's an event that's happening September 2019 and yes, that is a TAS event that we decided to create and have and it's going to be awesome, it's going to be amazing. And if you missed all those details, you're going to want to go back and listen to episode 559. So that is theamazingseller.com/559. Myself, Kevin Sanderson the guy that I actually met through an event and became good friends with now, he's also a successful seller international seller.

[00:02:11] Scott: He came to me with the idea. He's got experience in working with larger events and well, long story short we're going to have an event. So you guys are all invited. Here's the thing though, there's only going to be 300 tickets available. So we're going to keep this small and I'm doing that on purpose because I've been to a lot of events and some of those are very, very large events. Now, nothing wrong with that. But I personally like smaller events. 300 or less. It feels like I'm at a smaller high school where I know everybody or at least I see people usually once during the event or just a little bit closer. It's just a little more intimate.

And we have one stage like the whole thing. It's going to be amazing, there's a lot of things that we're going to be putting this event. So this way here you can accelerate. That's why it's called Brand Accelerator by the way. It's a way for you to accelerate your brand and that's going to be on Amazon but it's also going to be off of Amazon. Very, very heavily focused on helping you get where you're not channel dependent so we can also get you educated on how you can go out there and build a brand off of Amazon. But also capitalize on the Amazon channel.

Why wouldn't we still want to do that? I'm still a big fan of that, you know that. So that's what we're going to be doing. A lot of announcements are going to be happening as far as who's going to be speaking. I’ve got a few things up my sleeve here that are going to be pretty exciting. The one thing that I have up my sleeve which is pretty exciting is I have a secrete project that I'm going to be working on for about seven to eight months from the time about now that I'm starting it to the time of the event and hopefully it will be ready. Fingers crossed. But I’m hoping and I’m praying that it will be and I'm going to be revealing it there at the event.

And the cool thing is everyone that is there in attendance is also going to be a part of it and it's not going to cost them a thing.

[00:04:02] Scott: So, that's the really cool part as well. And I'm super excited to be able to share that with 300 of my closest friends online because that's who we'll be at this event and I'm hoping that you will be there and you will be one of them. So I definitely want to see you there. So if you have not checked out Brand Accelerator Live, definitely go do that. You can go to theamazingseller.com/live. That's the easiest way to probably get there. So you don't have to spell like accelerator like me and will probably misspell that if I try it for the first time. Just saying.

But you can go ahead and check that stuff out. There should be by the time you go there depending on when you're listening to this, there should be presale on the tickets at a discounted rate. So I'm going to be doing that over the course of the next few months so the lowest price will be right now depending on when you're listening to this. So this is airing on the Friday and you're listening to this on the end of August then they will be at the lowest price. You might want to go over there and grab yours. So this way you have your spot and you're going to be there hanging out with us. It's going to be Amazing.

Do definitely go do that. So now before we jump into today's question, one more thing I want to give you my thought of the week which is this, very simple. We’re at the end of August now of 2018, depending on when you're listening to this. These are podcasts, they live on. So if you're listening to this at the end of August that would be also September first week in September. We need to plan ahead because guess what, we're approaching fourth quarter. And it's coming quickly. So right now if you have not planned your inventory depending on your manufacturing, you might miss this opportunity.

So what I don't want you to do is miss out on this amazing opportunity. If you remember last fourth quarter, I shared with you guys, in the new brand that we had launched which wasn't even a full 12 months old yet we were shooting for $75,000 in December. We ended up crashing that and hitting $100,000 and that's because we had enough inventory and we also were planning ahead. We were seeding our products and what I mean by that and this is really important so pay attention. You need to also not just plan the inventory, you also have to plan your ranking and your keywords that you're targeting.

[00:06:30] Scott: Don't think that you're just going to turn on pay-per-click and all of a sudden you're going to be the winner. And if you are you might be spending a whole bunch of money. So what we want to do is we want to seed ourselves in the search rankings right now so we can organically appear but we can also be more relevant than other people because we have history. So little tip for you, start doing pay-per-click right now. Start searching for some of those longtail keywords and then this way here you can start to widen the net and that will be for organic and it will be for paid.

The other thing is build your list now. If you have not build your list you want to start building the list so this way here you can push more sales at the time of fourth quarter we want to push more sales. This will do two things. What it will do is it will immediately get you sales from your list but it will also get you sales that will also help you organically rank higher. So it does two different things. One little tip here do not just email your list about promotions. You've heard me talk about this, a lot and I'm going to talk about it again here. I'm going to really drive this point home.

You need to email your list at least once a week. And I would say, email them something useful whether that's you sharing something that you found whatever it is share it so this way here we call it keeping the list warm. You want that list to be warm so this way here they’re not like, ‘Wait a minute who is this person again, why am I not hearing about them until they're promoting something?’ You don't want that to be you. So plan ahead Do it right now. If you're listening to this and you haven’t done any of this stuff, start planning what you are going to do in the fourth quarter or preparation or preparing for the fourth quarter.

[00:08:20] Scott: So definitely, definitely do that. I know that was a mouthful, but there's a lot of stuff that's going on and I want to make sure that you guys are all hearing about it here. So let's go ahead and let's listen to the question. I'll give you my answer and then we'll wrap this baby up. Let's do this.

[Q&A SESSION]

[00:08:42] Scott: So the question comes in from Brandon. And Brandon says great stuff Scott. Just yesterday got the blogs filled out with some past articles and planning my content strategy so this is super timely. Now, Brandon had listened and watched one of my other content planning videos where I actually show you how to go out there and plan some content and then publish it to your market. So that's where this came from. So the question is this, should we have all new blog posts to auto-send to email list or do the, ‘Hey, I posted a new article on the blog, here's a summary but click here for more.”

So first off, Brandon thanks so much for the question and it's a great question. And what Brandon is talking about is this. Let's pretend that we have a piece of content that we created on our blog, something we also refer to as our home base. If you've watched any of our brand building stuff in the past, we talk about your home base. And that is your website, your blog, some place that you control that you're going to be sending people to. So what he's done is he's created some content on his blog. And what he wants to know is inside of like Aweber or even ConverKit I believe they have this or any of the mainstream autoresponders, you have the ability to basically have a message automatically get sent to your email list once you publish something on your blog.

I've never done this by the way. And I don't really recommend that you do. I think what you want to do is you want to let people know that you've written something or posted something and then you want to create a broadcast. Now, what is a broadcast message? So there's two different types that you can send within your autoresponder. Now your autoresponder is an email provider which will allow you to start to automate some of your messaging. Which I'll talk about here in a minute. But what we're talking about here is we created this piece of content and now we want to let people know that we created it.

[00:10:39] Scott: So what I do here, in the Amazing Seller, that's the podcast, the YouTube Channel, what I do is every single Friday I send out a recap email. So I list all of the different things that's been happening inside of the Amazing seller. So you probably receive some of them of you're on the email list. If not then go sign up and I'll actually, I'll leave a link down to the blog. You can go ahead and sign up thee. And you'll get my emails on Fridays. So every Friday I send out an email with a recap. So this way here I'm able to personalize it a little bit, it's just not going to be something that just gets triggered and sent out.

Now, that's a broadcast. If I want to send a message directly to my email list all I have to do is type up a message as a broadcast and then click send and it sends it to everybody. That's a broadcast. So once it's sent, it’s sent it's not going to auto send again, it's done. Now, in my last Ask Scott video I talked about email marketing is it dead and I gave you one tip on how to increase your opens. And that was to send to unopens. So that's another side tip here if you didn't watch that video you might want to because that will give you a little bit more perspective but also some tips on how to get more opens and more clicks in your emails.

So what you want to understand though, is when we're doing this we're writing something and we're sending it once. That's a broadcast. Now, let's talk about the autoresponder side of things. The autoresponder is great. So this way here we can have the sequence prebuilt. So if someone joins our email list they get email number one and then maybe three days later they get email number two and then maybe four days later they get email number three and so on. So we can create this journey if you will, this customer journey. That's what I like to create as far as for my customers or for even just potential customers is I want them to get them to know they can trust me. So the first one might just be like, ‘Hey you signed up to get this, here it is.'

[00:12:34] Scott: So you’re delivering on your promise. Again, that starts to build trust. The next thing now might be a little bit about your story and then maybe a couple of tips. Leading back to your blog. Then the third message is something that is another tip or something you're sharing and then maybe that slight pitch to one of your products. Now, this is all automated. You can pre-schedule all this stuff pre-write it and then you're able to have that ongoing. So this way here you can continually bring new people in and they are always having the experience but you are going to want to send these broadcast messages all the time to your list as far as just like not just every single day but you're going to want to send them when you have fresh content which hopefully will be weekly.

So this way here you can stay connected to them and it's not just another automation. I like to be able to have that feedback also. One other little tip here for you. This is something that I've always put into my email sequences and it really helps. It helps with a lot of different areas but one of the main ones is it gets them to open the email and it also gets them to send me a message back and then I can then start that or they start to dialogue and I can continue the dialogue and I can continue that conversation. So what we might do is like we just say thanks in the subject line. Again getting a good open rate and then not having any HTML, no images, none of that stuff.

And then just not even a link. And then just like, “Hey I noticed that you signed up to receive my five point checklist. Hope you enjoy it, take a second and let me know what you think. Click reply and let me know I'd love to hear from you. Talk to you later. Scott” And then what this does, does a couple of things. Number one, there's no links in it, there's no html in it, which is basically just a fancy word for like web stuff like a website and then that also can trigger spam filters and stuff. There's none of that stuff in there. So if someone opens my email, it lets gmail know or Yahoo know that they want to receive it.

[00:14:30] Scott: And it doesn't go in the trap of spam or promotions or any of that stuff. So you have a greater chance of getting future opens because it doesn't get dropped in one of those mail pieces. It also allows me to be able to then start a conversation with them. Or they start it and then I continue it. So it's for them to say, hey yeah. I did and thanks for reaching out to make sure that I got everything. I did have a question, X, Y &Z and then I can email them back. ‘Hey thanks John for letting me know you got it and yeah the answer to your question is this.’ That’s what you would do.

So you get that dialogue, you get that connection and that's something we also talk about in our PACE method and it's really in the C which is cultivation and that really allows us to start communicating and connecting with our audience. So I went off on a little bit of a tangent there in the email marketing thing but I want to really answer this question directly and say no I would not automate that part of it as far as sending people to a fresh blog post and have that automated or triggered inside of your autoresponder. I would do that manually. But the autoresponder I would build out so this way here people that are coming in are going to be getting messages from you, good content and also getting to know they can trust you.

All right, so there you have it. Hopefully that helps you and letting you know really, what is the best way to email your list. Well, there you go. There's my thoughts. There's what I would do. So little reminder, again theamazingseller.com/ask if you have a question go do that, put your question in there. I'd love to hear your voice so record your message if you can. If you are on YouTube and you want to ask your question there just leave a comment below and subscribe to the channel over on YouTube and this way here you won't be left behind when we post something ne which on Wednesdays I’ve been posting my whiteboard Wednesday videos which is all about brand building and all of that fun stuff.

[00:16:27] Scott: So definitely make sure that you subscribe to the YouTube channel and also comment over there. Let me know what your thoughts are. Let me know if there's something that's not clear. Maybe I can help you a little bit further. All right guys. Show notes can be found at the amazingseller.com/562. And then last little call to action here go grab a ticket and join me in September 2019 at Brand Accelerator Live. My first live official event. A little bit bigger than one of my workshops that I’ve done in the past and it's going to be a lot of fun we're going to have a ton of great people there and I promise you, you will not leave disappointed

So definitely go grab a ticket, theamazingseller.com/live.

All right guys. So that's it. That's going to wrap it up. Remember as always, I'm here for you, I believe in you and I'm rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.

[END]

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