How is your ecommerce business stacking up against the competition? Are you hitting all the goals and benchmarks you’d hope to reach? Do you need a little push in the right direction? If so, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives his thought of the week on knowing your target audience and as he answers a question from a seller like you. Don’t miss a minute of this engaging and helpful episode!
Make sure you know your target audience!
Do you understand who your target audience is? Really? One of the worst things you can do as an ecommerce seller is to start creating content and marketing that content to the wrong audience for your product! Scott has developed a few questions that sellers like you can ask to make sure that you are connecting with the right audience.
- Who is your target market?
- What do they struggle with?
- What do they want?
- What gets their attention?
- What are they searching for online?
All of these questions will help you form a picture of who your audience is and what they are concerned about. To hear Scott expand on this topic and more, make sure to listen to this episode of The Amazing Seller!
Are you ready for Brand Accelerator Live?
If you are looking for a way to jump-start your ecommerce business, you need to consider attending the Brand Accelerator Live event next fall. This is the event for all your strategy and ecommerce planning needs. Scott and his team have worked hard to make sure that this event will be well worth your time to attend. They’ve prepared great guests and helpful tools that will empower sellers like you to take your brand to the next level. To hear more about this awesome event, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!
Getting your video to rank on YouTube.
As an ecommerce seller, you’ve probably heard that video is a huge aspect of online branding these days. So what can seller like you do to utilize this popular tool to grow your business? Unfortunately, you can’t just create a good video, publish it on YouTube, and then expect the traffic to follow, it doesn't quite work that way. If you want your video to gain traction, you’ve got to prime it by sending people from your email list or Facebook group to the video and engage with it. To hear Scott explain all the ins and outs of getting your video the right amount of attention, make sure to listen to this episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [3:00] Scott’s thought of the week, know your target market.
- [8:15] Question: How do I rank product videos on YouTube and get traffic?
- [15:30] Closing thoughts from Scott.
TRANSCRIPT TAS 577
TAS 577: Ask Scott #180 – How To RANK Product Videos on Youtube and Get Traffic?
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 577 and session number 180 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday and we’re going to do it again here today. And today is a good one. And for some of you, you might be thinking, well I'm…
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…not really sure if this is going to pertain to me. Well, listen up, it will be if you're building a brand and the question is how do I rank product videos on YouTube and get traffic? But before we do that, I've got some things I want to cover here before we jump into that question because if you don't have this first stuff right then it’s really not going to matter on what I talk about in my response to that question. Now, before we do jump into that question, I wanted to remind you a couple of things. If you have a question of your own and you want to ask me, all you have to do is just head over to TheAmazingSeller.com/Ask and you can do that, or you can head over to TheAmazingSellerTV.com and that'll take you over to my YouTube channel and you can comment over there on any of the videos that I've already created and you can do it right there.
There’s a lot of great content I've been creating. I’ve been diagramming things out and drawing things out on the whiteboard on Whiteboard Wednesdays. So, if you have not checked out the YouTube channel, if you’re a visual learner, you’re definitely going to not want to do that. I am. That's why I like drawing the stuff out and kind of mapping things out but definitely go subscribe at TheAmazingSellerTV.com and leave a comment there. Let me know that you're there. I would love to out to see you over there. The other little reminder here, it’s kind of a big reminder, but it's a little ways away, depending on when you’re listening to this is Brand Accelerator Live. Tickets are now available. We are going to be having our first ever conference. You can hear me talk about this a little bit here in the past few episodes because I’m excited and it's going to be amazing and I can't wait to go hang out with all of you, all of you that are going to be attending, and all of us coming together to really learn how to accelerate our brand on and off of Amazon.
[00:02:08] Scott: Because we all know that, yes, Amazon is getting harder to compete for someone that's just trying to launch a one-off product or just have a brand that's built on that platform. We need to diversify, and we need to accelerate our growth in other areas and that's what we’re doing here at Brand Accelerator Live. I’ve got some really awesome people that are going to be helping us and teaching us and also it’ll be myself and my team there teaching all about PACE on and off of Amazon strategies and all of that and it's going to be filled with a bunch of you, a bunch of awesome brand accelerators themselves and we’re going to be able to share stuff at the networking events and all of that stuff. So, really, really good people and I really want you to attend. So, head over to BrandAcceleratorLive.com or TheAmazingSeller.com/Live and you can do that. All right. So, let's get into my weekly thoughts here real quick.
All right. Now, before you would ever think about creating a piece of content for your brand or maybe a YouTube video or maybe a Facebook live or maybe a Facebook video or whatever or a blog post, you need to understand who your target is and what I mean by that is who is your target market. If we don't have a target to aim for, what are we shooting at? We’re just going to shoot at like anything and it might not be the right target. So, we can do a lot of stuff before we ever even go down that road of creating content or just out there even trying to run ads to a certain market. If you're running Facebook ads, you better know this. So, here are some questions to ask yourself and they might seem basic, but you might want to ask yourself these questions because it will really allow you to see who your market is. So, first question, who is your market? Who is it? And drill down, don't get so specific like if it's in the fishing market, it might be in the bass fishing or the kayak bass fishing. Or maybe it's deep sea fishing or deep-water fishing or whatever it's called.
[00:04:08] Scott: What do they want? Once you figure out that part, what do they want? What do they struggle with? What gets their attention? What gets them excited? What are they searching for? So, all of these questions will start to allow you to search and you can search right on YouTube, you can search on Google, you can search on any search engine that has content for people to find. And then you start to plug in these things, right, so like, “How to catch more?” and then it will probably say “bass” or maybe it'll say “turtles”. No, I'm just kidding. You get what I'm saying, right? It's going to have the popular searches and that's where you're going to start but it has to be in your market. So, again, going into the bass fishing, it could be like, “How to catch more bass?” and then let it fill it in and it'll say, “In a pond, in a lake, at night,” whatever it is, “in the weeds,” and then from there that'll start to show you the content.
But then what you can do is you can go a little bit further and you can drill down into other content creators that are creating content and they’ve already done a lot of the work for you. So, it’s very similar to Amazon. We’re going to Amazon. We’re finding products that people have purchased in the past and we’re looking at those products, but now what we’re doing is on the content side of things, we’re doing the same exact thing. We’re just reverse engineering what other people have already done and by people viewing it or liking it or sharing it, they’re raising their hands that they actually enjoy that content and they’re searching for that content. So again, who is your market? What do they want? What do they struggle with? What gets their attention? What are they searching for? And really you need to understand those things that you need. The first thing you need to know is who is the target? Who is your target market? So, ask yourself those questions. That’s your homework for this Friday. I know I gave homework out on the weekends. I'm sorry but yet you really have to do those things. It will open up your eyes and it will really allow you to start growing your brand outside of just, “How do I find my one buyer?”
[00:05:59] Scott: We want to go a little bit deeper than that, a little bit long-term play on this, but I'm telling you it will pay off in the end. And this is something that we talk about in PACE. You guys hear me talk a lot about the PACE method. Well, this is the A in PACE. Attention. We’re trying to get attention by putting out content that people are searching for that people want and need. And what does this do? It might not immediately get you a sale, but it gets people in your market to raise their hand. It's funny. I had someone the other day said, “Scott, it just seems like such a long-term plan. I want money now.” And that's fine. You can still do that, and we want to do that, but you got to remember, there are people that are in your market that aren’t ready to buy right now. They’re going to buy in six months. They might buy in a year. Why wouldn't you want to have this little bit of an ecosystem of your own that you can start to cultivate? That's the seed by the way. And then when they are ready to buy in your market, they’re going to know about you and you’re going to have communications with those people, but most people are just focusing on that 5% that are buying right now and then you're just hoping for the next new sale.
This is a long-term play but it's also an asset that you’re building that if you were to sell your company, guess what? An investor is going to love this, all right, because we have all of this other traffic that can come in and help feed the business and also, it's a long-term play where, you know what, in six months if we want to send out an email to our list, someone that's not ready now, but would've been in three months, we might be able to get them and nudge them to buy now for whatever reason. Maybe there's a sale. Maybe they need it now and they didn’t realize it because you brought it back to their attention. How many times do we procrastinate? We forget about things that we want and then all of a sudden we’re reminded of, we’re like, “Oh my gosh, that’s right. I got to do that.” It’s the same idea. So, why wait the six months if we can maybe encourage them to do it sooner? But we can do that through content. So, with all that being said, I know that was a mouthful, but it's really true. That's how things work in business and it’s been working for me really, really well for the past 15 years in all different businesses, brick-and-mortar, you name it, it's worked. So, I just want to pass that along to you. Those are my thoughts. All right.
[00:07:59] Scott: So, here's what we’re going to do. We’re going to go ahead and listen to the question. I’m going to give you my answer on how to rank product videos on YouTube and get traffic and you’re going to go ahead and take this advice and hopefully use it. So, let's go ahead and listen.
[00:08:16] Scott: So, Leo writes in and he says, “How do you get your video seen on YouTube? Also, by having all this traffic from external sources hitting your blog, does this cause your SEO rank to go up or is that happening separately and slowly in the background? All right. So, Leo, thank you so much for the question. It's a great question. This probably came in after I was doing some other videos on how to create video, whether that's on Facebook or whether that's on YouTube and this is really related to how to get your videos seen is really what we’re talking about here. And there are a couple different things that I do and that I recommend anyone that is my student or listeners do because it's really, really beneficial all the way around. We’re not just looking at one channel in a sense. We’re going to take that video and we’re going to load it on or upload it on YouTube, and then we’re going to also embed it on our blog and then from there with our email list, we’re going to also drive awareness to that video. That is really how you would then put everything together and allow it to work together.
Here's the deal. YouTube is a completely different search engine, okay, then Google. Even though they're owned by the same company, they’re still different. Okay. Now, they work well together. You can get videos that are now ranking on a Google search which is great but here's the deal. If you're starting from zero and you have no subscribers, it’s kind of hard to get any traction and what YouTube wants is they want comments, they want likes or thumbs up, whatever it is on YouTube, they want interaction and they want views, and they want those views within 24 to 48 hours. Now, I don't know all of the ins and outs of YouTube. I've had some experts on my podcast come in and I’ve got a pretty good sense of what they want and what we need to do when we’re putting a video up on their platform.
[00:10:08] Scott: Number one, we need a great title so you should do your research there and get a really good keyword title and a simple way to do that is go to YouTube, type in what you're going to be creating, like how to catch more bass in a pond, see what they tell you is the top keyword, and use that keyword like that's common sense. So, we want to make sure that we have the right elements to optimize that video. We want a good description right in there. We want probably a link that can lead people to our blog or another resource. So, those are some things. Now, once you post that video, no one knows about it. We’re just kind of hoping that YouTube says, “Hey, great. Here's a new video. Let's go ahead and let people see it.” That’s not how it works. So, if you have an email list, this is why I’m a huge fan of building an email list or some way for you to communicate with an audience, whether that's a Facebook group, maybe you’re running Facebook ads, whatever it is, it's worth you building a list so people can go over to a piece of content that you talk about. Now, a lot of people will say, “Well, Scott, yeah, I want to build an email list, but I just want to make money with that email list. That’s not the right approach. There’s so much more you can do with that email list and this is one of them.
So, here's what I would do. I would create that video and I would optimize it the best way that I could, a good title, good description, all of that stuff, the basic stuff. Good thumbnail. That’s another one that you want. Now, what I would do is I would take that video and I would put it in a playlist. So, let's say that you're going to give five ways to catch more bass. That would be the playlist. I put it in its own playlist. If people come to that video and they’re in that playlist, they’re going to consume more that's in that playlist. It's like they're going to binge on that and that's what YouTube wants. They want like viewer time or how long that you view a video. That's really important to them. So, if you dump them into a playlist, it will make it easier for them to keep consuming more of the same content or similar content that helps them through that process. If I’m going to want to go catch more bass and you have another tip that's coming up on how to catch more bass, I’m probably going to watch that video or something related, and you want that video to be yours if possible.
[00:12:08] Scott: So, what I would do is I’d post a video in a playlist, and I would make sure that all of that stuff was optimized, and then I would let my email list know that I have a new video on YouTube and I would go to my playlist. Here's a little trick for you. Take your link from your playlist so if you have three videos in that playlist, don't just click on that on that video and then just click the link in the search bar, don’t do that unless you're in the playlist. So, go to your YouTube channel, go ahead, and create your playlist. Inside of the playlist, click on your video and then from there go up to the search bar and use that link. That is the playlist link. Now, I would let my email list know that I just posted a new video on how to catch more bass in a pond and I would send them to that playlist link. Now, those people are going to come over and they're going to consume the video, seven to ten minutes is usually a good time for a video, three to five, something that's consumable that they're not going to be bored watching it. Get right to the point. Let them know what they're going to get. Just like this video, I told you exactly what was going to deliver and here I am delivering it. I got right to it. That's what you want to do because that also increases the engagement time and that's what we want on YouTube.
Now, once someone's in there, you also want calls to action in the video to basically say, “Hey, subscribe to my channel,” just like I do in mine. “So, by the way, subscribe to my channel, okay, and comment and like and do all that stuff and share, all that stuff.” That’s what we want to do. We want to remind them to do that because then once we get subscribers and get more engagements and then every time you post a video now, people that are subscribed to your YouTube channel are also going to be notified and your email list you’re going to notify. So, this is the way you can kind of like accelerate that process. Now, the other thing that you should do is you should take that video and embed it on your blog with a blog post about that content. Now, if you have traffic coming from your blog, guess what happens? They’re going to read your blog and they’re going to watch your video. Guess what that does. It shows YouTube that people are watching your video, people are commenting, people are getting in a thumbs up, all of that stuff.
[00:14:12] Scott: So, there are three different ways that you can drive traffic, YouTube itself, your email list, and your blog. Now, if you only have one of those then use the email list and the YouTube and build the blog later. I think you should have your home base and if you follow any of my content up to this point, you know your blog or your website is your home base and that's where everything should reside, and then you have all these other assets outside of there that are feeding back to the blog. All right. So, if you missed that one, definitely check out more of my YouTube videos or I'll show you exactly how to do that. All right. So, that's what I would do in order to really take advantage of the YouTube algorithm. One other final little thought here for you. YouTube is not something that's overnight success. It takes time. It takes consistency. So, what I would say, post one video minimum per week and from there, I would also let my email list know once a week that I got a new video and I would post on my blog once a week. So, now you have a piece of content that is over on your blog. You got a piece that's on YouTube and your email list is getting goodwill because now you're driving them to those pieces of content and that's what I would do to really get this thing accelerating and really start to build out your channel, but also your content strategy.
[00:15:30] Scott: All right. So, hopefully, that gives you some things to think about and things to implement and take action on because that's what it's all about and you heard me say it. I'm going to say it one more time, consistency. You need to commit to the process and you need to show up and even if it's just one video every other week, it's better than nothing and use some of these things that I talked about in your business. And even if it's slow and steady, I’m telling you it will work over time, but it's going to take showing up, taking action, and putting things into place to see what happens. If you don't do anything, I can guarantee this, nothing’s going to happen, so we got to do something. So, another little reminder here for you. If you want to go on over and check these videos out on YouTube and subscribe over there for all of my Whiteboard Wednesday videos, you can head on over to TheAmazingSellerTV.com and you can subscribe over there. You’ll get all those videos that I’m creating. If you have any suggestions or any questions, you can also ask them there or you can just head to TheAmazingSeller.com/Ask and you can do that. Just leave your first name. Let me know where you’re tuning in from and I’ll give you a little shout out. So, definitely do that.
All right, guys. So, that's it. That's going to wrap it up. Remember, as always, I’m here for you, I believe in you, and I am rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, if we want to see something we got to do something, take action! Have an awesome amazing day! And I’ll see you right back here on the next episode.
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