TAS 598 SPECIAL 4th Quarter KICK OFF Episode (How to GET MORE SALES)

Wouldn’t it be great to have some key insights and strategies that you could use to get your ecommerce brand an advantage over the competition during the fourth quarter? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his top advice for getting more sales and taking advantage of the fourth quarter atmosphere. Don’t leave it all up to guesswork, take in Scott’s seasoned advice and get your business in the best position for long-term success. Make sure to have pen and paper ready for this informative episode!

Is it too late to launch your product?

Time and time again, Scott get this question from ecommerce leaders, “Is it too late to launch a product in the middle of the fourth quarter?” That answer is, no! If you decide on waiting to launch your product under the perfect conditions, you’ll never get your brand off the ground. While you might not ever launch in ideal conditions, there are steps you can take along the way to set your brand up for success. To hear more about getting the most sales possible, make sure to listen to this helpful episode of The Amazing Seller!

Don’t let your email list go cold!

It may sound like a funny thing to ask but, is your email list hot or is it cold? What that question is getting to is, are you keeping your email list engaged with your ecommerce brand or are you letting that list go cold with non-engagement? If you’ve taken the time to build your email list, make sure they stay engaged and active as an asset for your business! Learn more about keeping your email list engaged from the expert himself by listening to this powerful episode of The Amazing Seller!

Let your personality shine.

Whether you know it or not, you have a story to tell! Be honest; you aren’t starting your own business up and out of the blue. Dig deep, find, refine, and tell your story. Telling your story is one of the best ways to connect with your target audience and build a brand that people can relate to. On this episode of The Amazing Seller, Scott shares how sellers like you can craft and shape your personal and brand narrative in a compelling way. You don’t have to lie or make up a story to sound interesting, trust that people will connect with your story if you work on telling effectively. Listen to this episode to hear how Scott has done it; you don't’ want to miss it!

Don’t put all of your eggs in one basket!

If you’ve been around the TAS community for very long, you know that Scott often preaches about making sure that your brand is not dependent on any one channel for success. The old saying holds, don’t put all of your eggs in one basket! Scott has seen too many businesses go under because they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this; you can start right now by brainstorming different channels to expand your brand too. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [3:00] Make sure you take advantage of the TAS resources.
  • [4:45] Should you launch a product in 4th quarter or wait? Build list now or wait?
  • [8:40] Scott goes over helpful ways you can use to get more sales in the 4th quarter.
  • [12:10] Plan out your promotions. Don’t let your email list go cold!
  • [16:00] Let your personality shine and deliver value to your audience.
  • [18:30] The value of connecting with influencers and social media groups.
  • [21:30] Scott recaps his advice for getting more sales in the 4th quarter.
  • [28:00] Don’t build an Amazon dependent business.
  • [31:00] Closing thoughts from Scott.

click

Resources Banner2

TRANSCRIPT TAS 598

TAS 598: SPECIAL 4th Quarter KICK OFF Episode (How to GET MORE SALES)

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 598 and today we are going to take a break from…

[read more=”Read full transcript…” less=”Read less”]

Click Here to Download Transcript <<

…an Ask Scott session because today if you're listening to this on the day that it airs, it's Black Friday. And so I wanted to create a special fourth quarter kick off episode, how to get more sales because right now I've always seen that Black Friday is the official kick off of fourth quarter sales as far as really seeing a huge increase. Because it just kind of gets people ready. Everyone is kind of geared and really taught through the years that Black Friday is like the deals of the year and that's the day, also Cyber Monday.

But Black Friday is the first one officially. Now, I will say this year, in the new brand we've seen already an uptake in sales. Now, there's probably some other reasons for that. We have some other assets that we've built. We have some other connections that we've built within our market which I'll explain here through this session. But what I really wanted to do here is break down what we're doing but then also what you can be doing. And also to remind you that, if you're just starting or if you're maybe only six months into building your brand, well things are going to take time.

Like some of these assets that we've built weren't there when we initially launched this brand. But by consistent action like going out there and making these connections and building the email list and communicating with our audience and all of that stuff it's just really grown. And it's continuing to grow. and the cool thing is it's now we have other revenue streams coming into the business that don't rely on Amazon which I'll talk about that here in a minute and that's why I've been preaching about building content, building the email list, building the Facebook audience, like all of that stuff I've been talking about.

[00:02:02] Scott: And it's really starting to pay off right now. The time that it's really going to pay off is if we exit this brand because now we have a really strong diversification with products but then also within revenue streams like other revenue streams outside of just one platform. So I'm excited to kind of dive in here and break down everything that we're doing. But then also to kind of help you along here and have you start thinking about these things as you're doing them.

And also what you can do like right now whether you started your business like three weeks ago or if you've been maybe at this for a year or two. This could be just a few reminders for you as well to capitalize on this fourth quarter. And if you’re listening to this thing in June or July you can still use these principles. It really does come down to the basics but really building out your assets is really what it comes down to. Because then it starts to really pay off. Now, before I do jump into that couple of things I want to cover.

Number one, we've been working really hard on our TAS Breakthrough You community and also our training that is all inside of our TAS Breakthrough You monthly. Now, if you have not checked that out I would encourage you to go over and check it out if you want to future proof your business and what I mean by that is we are not just talking about how to pick a product and then how to launch the product. We do that, we do it very well and then we have Product Discovery Bootcamp. We have Private Label classroom, that will do that.

Those are all inside of there now. Inside of TAS Breakthrough You. But what we’re also doing is we're adding additional training where we're going to share with you and show how to go out there and really take over your market by delivering content and building a relationship and then how to sell to people without being salesy and sleazy and how to do it in a cool ethical way. And also where you can show up in front of your market throughout the entire year.

[00:04:00] Scott: Not just the 5% of the people that are looking for your stuff like right now, like how to get in front of that other 95%. That's what we're doing inside of TAS Breakthrough You. So what I would love for you to do is go over and check it out. If you are at all interested in this whole, I want to go out there and build a brand and not just an Amazon business but like a real business, if you're interested and you need help in that area, then definitely go check out theamazingseller.com/training. Again, that's theamazingseller.com/training.

And really affordable. We've made it affordable so this way here we can help more people but also it's a place where like-minded people are going to be able to get together and help each other through this process and through this journey of building a brand, a real business. So definitely go check that out. Now, the other thing I wanted to kind of cover here before we jump in is there's two big things that I get asked a lot when we're approaching fourth quarter.

Number one, ‘Scott, should I launch products in fourth quarter or should I wait until first quarter?' Well, my answer is always, ‘No, do it now. Like do not wait. If you have inventory, get it shipped in, get your listing built, get some pay-per-click started and start. Like there's no reason to wait. If anything you have a better opportunity right now because you have more traffic there right now. So do not wait. That would be my recommendation. You can do whatever you want, that would be my recommendation. There's no reason to wait.

The second question I get, and it's kind of along the same lines is, ‘Hey, Scott I don't have my product yet but I'm thinking about building my list but I'm going to wait till I get my product before I get my list.' And I always say, ‘Why wait?' Now, if I go back to when we started this new brand, almost two years now, it's not quite, it's about 20 months, so it's not quite. But we started the list before we even had our product landed. And we started building with other people's products.

[00:06:00] Scott: So we took about three of four different products that were definitely in line with our product to be. Like the product that was going to be here and we started building a list in that market. That's what we did and when we did that, we were ready to launch once we got that in, which I think we were about probably about six weeks, maybe even eight weeks after we built our list. And from that we did a promotion to that list but here's the thing. And I get a lot of people say, ‘Scott, I built the list and I sent out a few emails and three people bought,' or whatever.

Here's the difference of what we did. We built the list, before we had the product. Not a week before, not three weeks before, like six weeks, eight weeks before. And in the meantime, we built a relationship. We gave out good content. We connected with the community. We built there a little Facebook page that we can communicate with, we also did a group. You don't have to do both. You can do one or the other. But we did it in a way that we can go and start to add value to the market place but then also show up as a resource.

That's the big thing that's missing for a lot of people that are out there just building a list. We're not just building a list, we're building a list of people that are interested in our market so then we can communicate with those people on a regular basis and build a relationship and eventually they will want to buy. Like that's it in a nutshell. I'm getting excited here. I don't know if you heard the bump on the microphone. My hands are going and I just hit the mic. I apologize if I added a little clip there. So you don't want to wait. There's no reason to wait.

Go out there, figure out what the audience wants, attract them with the right thing. That's another big mistake a lot of people make. They don't throw the right bait out there. They are trying to fish for a bass fish but they don't use something that's going to attract the bass. They use something that's going to attract bottom feeding fish, which would be maybe cat fish or something like that.

[00:08:07] Scott: And again, I know that there's someone that's listening that's a really good fisherman and I'm totally butchering this. I apologize, trying to make a point. Might not have done it that well there in that example. But you get what I'm saying. You got to put out the right stuff to attract the right people. So that's enough on that. I don't want to go too deep into that. I want to kind of get into these different things that we're doing here so we can go out there and cross this fourth quarter and also any other time of the year that we have an influx of traffic.

All right, so number one. I'm going to dive right in. Number one is we want to still use pay-per-click. I get this a lot too. ‘Scott, I'm going to turn off pay per click during fourth quarter because it's more expensive and because I don't want to spend extra money. I've already got traffic coming in. I'm just going to back off.’ Here's the deal. You're going to lose sales by backing off. And here's the other thing that I get as well. ‘Scott, my cost went up so my ACOS is off and I'm not making any money in those ads.’ My answer is always, well let's look at your overall organic sales and let's weigh that out.

Don't just look at the ACOS, let's look at are you producing more sales and could they be coming from you ranking for the keywords that you're bidding on. So that's another thing that's kind of hard for people to wrap their head around. Try to understand it. But again, it's up to you. I'm just telling you what we're doing. We're not stopping pay-per-click. If anything we're going to really double down on the keywords and the search term words that are actually converting. Those ones are definitely going to be dialing up.

Number two, running contests right now. Like a lot of people say, ‘Well, Scott I already built the list I'm going to back off and I'm just going to just nurture the list which is great and I'm going to wait on another contest.'

[00:10:02] Scott: So for us we're like, no right now, prime time a lot of people online, a lot of people looking for products, maybe I can throw some products out there and get some people to raise their products, so I can identify the people that are in my market and build my list bigger. Because here's the thing. It's not necessary that you're going to build a bigger list but if we build a bigger list we can then hone in on that list and really start to identify how much of that list is going to be my ideal customer or someone that could potentially buy or just interact with my content.

So again, that's another thing that people get hung up on. They're like, ‘Well I build this list of 20,000 and I'm only getting 5,000 people to open the email.’ That's fine, that's 5,000 people now. Think about that. It's a lot of people, put that in a room. That's a lot of people. And then what you do is you kind of weed out the other ones then build another part of the list, like a new fresh part of the list, hone that down a little bit, and add maybe 2,000 to the 5,000. Now, you got 7,000. So yes you're building the list bigger but you're doing that to then hone in on the people that are actually raising their hand that are actually going to be potentially interacting with your content or just maybe buying stuff in the future.

So, that's kind of what we do when we're looking at building a bigger list. It's not just to say, ‘Oh, look we got 83,000 people now.’ It's like, no, we got 80,000 so we can get more of the core people. So hopefully that makes sense. So we're actually running two contests right now side by side. One using a different offer that we think will attract our customer or our potential customer in our market and we have another one that we're testing. So we're kind of doing those side by side and seeing what happens.

So again, do one at least but right now is a great time to do that. I think the last time I checked with Chris Shaffer is I think right now we're getting emails for about 35 to 40 cents.

[00:12:01] Scott: That should come down a little bit but we're happy with that. Like we're totally happy with that. We've gotten them for as low as 15 cents. But right now I believe there's like 35 or 40 cents. Fine, I'm cool with that. So, anyway, that's what we're doing there.

Number three, plan out promotions. We actually sat down, Chris and I and my partner and we kind of talked through like what do we want to run for Black Friday and this is done before Black Friday. But even if you're sitting here right now, you're listening to this episode and it's Black Friday and you have an email list and you haven't emailed them, email them with something. Something is better than nothing. Like, just something. It's another thing that I see a lot of people do. It’s they build the list and then they don't email them.

They email them like once a month. They forgot about you. Okay, remember we are being bombarded with a lot of spam and a lot of just people just hammering us over the head. You'll be different with showing up with information and content and personality and like all that stuff and people they will gravitate to you. Or if they don't, well they're not your ideal customer or a potential customer or person in your market. So plan out your promotions. Really, really important that you do this ahead of time. So we're already planning out, we're mapping out the entire fourth quarter now.

So okay, Black Friday, this is what's going to happen. What happens after Black Friday? Cyber Monday. What happens after that? Do we stop? No, we don't stop. We've actually got a sequence that we're putting in place and it's a ten days to Christmas. And this is actually, let me kind of go back to TAS Breakthrough You. We actually have a little program in there that's called audience accelerator and it actually has all of our sequences or promotions that you can model. You can actually copy and paste if you want and then just model it to kind of fit your market and your brand and your products.

But that's what we do. We follow that stuff. Yeah, we twist things and tweak things and make things adapt or we try new things.

[00:14:02] Scott: But it really does come down to planning the promotion so this way here we can constantly be adding value to our audience. And we're not just going to be sending them promotion. We're going to send them maybe a promotion with some content or content with some promotions. Like we weave that stuff in and again we go through that in Audience Accelerator and break that down. And actually we did a bonus training by the time you’re listening to this it should be available. A bonus training where Chris and I showed up and we broke down these different promotions for the holidays.

So again, if you want access to that bonus training and the things that I talked about here earlier inside of TAS Breakthrough You definitely check out theamazingseller.com/training. And we're going to be going really deep early January into this audience and building the right audience and how to promote your products consistently over the course of 12 months. So if you're interested in that, definitely go check that out. Once we spend the time to map it out we have to actually email our list or let our Facebook group know or our Facebook page know.

Whatever you have as a way to communicate with your potential customer you want to contact them. Now, email list is the best that we found. We also have the custom audiences now. So there's another strategy that we've been playing around with which is actually having a video posted on Facebook. We run an ad to that and then we can mark and see how long someone has watched the video, 50%, 75%, 100%. And then we can create a retargeting audience out of that. Now, I'm not going to go into that here. That's another way that you can position your offer in front of warm prospects because they've consumed your content.

So it's another way of doing it. But let's just talk about the email list. Email the list. Deliver content. Don't just run the promotion and then say, ‘Buy my stuff.'

[00:16:03] Scott: You want to add some content in there. Some personality. You want to not just sell. That's the big thing that you need to understand. So many people are like, ‘I built this email list because I want to sell stuff.' Well yeah but you also want to be adding value to your marketplace because that's what's going to stand out. Everyone is trying to sell stuff. That's a big, big thing that you can do that a lot of businesses are not doing. They're just selling. We don't want to be like that. So, email the list. Deliver some value, deliver a little bit of personality. That's always good.

And then yeah, promote. Like they expect it this time of the year too by the way. And now they also expect it everyone is going to be doing it so be a little bit different. You can even joke around about it and say, ‘Yeah, I'm sure you're probably getting over the head with offer after offer after offer. Well, instead here's what I want to do. I want to actually give you some value and show you XYZ.’ Like, something like. Like have an email that goes out with no promotion. And then you can weave another one in in another email.

Every email does not have to be a promotion. But when you do have a promotion, you want to get behind that and you want to let your list know about it. Let them know about it. You're doing them a favor by giving them 25% off. Or buy two get one at 50% off. Whatever you want to do it's a value add to them as long as you're truly giving them value. So again, you need the email list. You need to let them know about it. Now, the other thing and this is one of the last things that I'm going to discuss here because this one here is really powerful.

It takes a little bit of time if you've already done a little bit of the prep work. And what I mean by this is you need to be building connections. You need to be building out your network in your market, in your niche. Because when you're ready to amp things up, maybe like Black Friday or maybe like fourth quarter, you can reach out to those people. And if you have an audience and you have a way to reach your audience and the market and they sell something similar to yours or you sell something similar to theirs.

[00:18:15] Scott: I don't mean like competing products. I mean like you're not going to sell the fishing boat but you are selling the fishing poles. So if that was the case that would be a good match. Now, we just recently landed a connection with a Facebook group, someone that has a Facebook group over 250,000 members in that group and my partner reached out and made a connection and they asked us to do a Facebook Live. Now, this was just the other day, actually yesterday as the time that I'm recording this.

And we seen about a 20% uptake in sales. But here's the other cool thing. They actually asked us if we would want to come on once a week. Did you just hear what I said? Once a week, we can get in front of their audience of 250,000 people in a Facebook group and we don't have to pay for it. We just got to show up and deliver value because that's what they want. They just want somebody to come in and be a contributor to their Facebook Group. Now they don't sell any products. They don't even have any products for sale.

Now, they can be an affiliate for our product all day long and that would be great or anyone else’s for that matter. So that was a connection that was created because my partner reached out, made a connection and now we have that connection in our back pocket. And guess what, we're going to be able to leverage that now and into the future which is great. So we get to build our email list bigger, we get to sell more product, we get to get people that are going to come over and check out Facebook Page, our Facebook group, maybe our YouTube channel.

Like all of that stuff. So they're going to come into our world and then from there we're going to be able to communicate with those people and we have that great connection that allowed us to go into that group.

[00:20:04] Scott: We had to add value. And that's one connection. Imagine having three of four of these connections. Like you're leveraging someone else's audience. Huge. Huge opportunity out there. So, even if you don't have a connection right now, you need to do the outreach. You need to establish the people that are in your market right now that already have an audience. How can you get in front of their audience without saying like, ‘Hey, can I get in front of your audience? Hey, can I put a special out so I can go ahead and capitalize on your audience?'

Like, no. Just, ‘Would you mind if I contributed to your Facebook group or page. I'd like to help your audience. You want me to jump on to a Facebook Live, answer questions.' Like just be helpful. That's it. like no ask. And then from there it will just kind of happen. And that's the best way to do it. So definitely give that a shot. I would again, consistently be doing outreach and just constantly be looking in your market for who has a group or a page or a channel that you could potentially get in front of their audience.

That's the quickest way to getting in front of your brand, getting in front of a large audience. Now, whether that's 5,000 people or 250,000 people it doesn't matter. Those are people in you market.

So let me just talk a little bit about the benefits here of everything that we're doing right now and we can take it or leave it for what it's worth. But here's what we're doing. So number one building a bigger list. Like I said, not just to have a bigger list but have a better segment of the market over time. And that we're doing with email, we're also doing with Facebook custom audiences that we're building by posting videos and then running adding ads to those videos and then after they watch 50% or more they get put into a custom audience which we can retarget later.

So it's kind of like we're building an audience from Facebook by how much they engage and watch your content or engage with your content.

[00:22:05] Scott: Number two, building a bigger Facebook group of our own and page. Because again if we have our own group we can leverage it any time we want. Our page is really cool because we can share from the page and that's one thing that I see a lot of people not doing. They just start off with a group. I would always start with a page because if you're going to run ads, you're going to need a page and then from there post on the page and share to your group. This way here, that post or that video or whatever you're putting in your group can be shared.

Number three, more traffic to our blog which means that we also have a way now to leverage that traffic. Whether that's getting more email subscribers, whether we have more sales to our products or the most recent thing because we hit a milestone we're over 70,000 unique visitors and I believe over 100,000 page views on our blog, because of all the work we've done in the past 18 months, we're now running ad thrive on our blog. Now, Ad Thrive is an ad network and it's based off of impressions not just clicks.

Ad Sense is based off of clicks, they do have an impression model, it's very, very low. There's also another one called Media Vine and as of recording this right now we started running it about maybe two and a half weeks ago. And we had a little bit of a hiccup. We installed Ad Thrive which is actually a plugin in WordPress and then it feeds the ads to the person that's on the page. Okay, so it's tailored to that person. And then what happens is they will identify that there's been a page view and you get paid so much for, it's not just per one page view, it's like per 1,000.

And we had a little bit of a hiccup because our theme on WordPress was not doing well with the Ad Thrive plugin.

[00:24:02] Scott: So because of that we had to switch themes and then we also had to switch our host over to a more dedicated. We didn't switch the host itself, we switched our package. And that was a whole cluster and Chris spent probably two days with support and then doing some backend switching plugins and it was a mess. We lost about two days. Even though we lost two days, now we're back up and running we're over $550 that we made through running ads on our blog from the traffic that we have in about two weeks.

So we're on pace to do $1,000 and my goal is to get that up to about $2,000 to $4,000 which means we're going to need more traffic which means we need to build our email list, we need to build our Facebook presence, like we need to do all that stuff. Maybe some YouTube stuff, which we've also started to double with and we have over 600 subscribers there already. And we have some videos that are getting views of over 3,000 to 4,000. Starting to work. We actually started that a while ago then we stopped and now we're back on the bandwagon.

So because we feel it's time to do that. So these are just some things again that we're doing and that we're evolving with. But also diversifying the brand.

Now, the fourth thing is more affiliate commissions. Again, more traffic comes in, the more chances people can click on one of our links on our blog which could be our product but also could be related products that we are recommending because we don’t sell them yet. Kind of like if I'm selling fishing gear, I might be mentioning a Kayak. I don't sell kayaks but why not send them over to Amazon where the Kayak can be purchased and I would get a small cut of that. And that's kind of how that works. And we're doing okay there.

I think last month we were over $700, $600 something like that. We've had a few months that we were over $1,000.

[00:26:02] Scott: Nice little side revenue. Not bad. And the more traffic we get that number should increase. Number five, more sales on and off Amazon. So again we can take this traffic and these people on our list, in our Facebook page and these connections that we're making, the network that we're doing with other groups and we can get more sales on Amazon which is also going to increase our ranking. Because if we get more sales as long as we're optimized then we can go ahead and we can get more traffic on Amazon.

Who doesn't want that? And then also we can get sales off of Amazon through our Shopify site which we've just finally got that dialed in or we can do it through email promotion. And then fulfill it ourselves through a third party or even just fulfill it right through Amazon. We just wouldn't pay the advertising fee. So that's some other advantages and some benefits.

And then the last thing, number six is more connections for future promotions and list building. To have that leverage. So these are all things that we're focusing on but we didn't start here. We didn't like say, ‘Okay, we got to do all this stuff.’ Because then it would have been overwhelming and we wouldn't have done anything. We started with basically the market selecting, then we established three products that we thought we could launch and then from there we went and sourced one of them. As that was being sourced we started to build an email list.

And then from the email list we started publishing content on a blog and then we started driving people there. And then once our product was in stock we let people know about the product and we basically boosted our sales. And then we got ranked and then Amazon took over and started ranking our product. Then we just repeated that process over the past 18 to 20 months. And now you can see what's happening. It's not an overnight success. Nothing is. And anyone that's telling you that I would argue with them that that's not the case.

[00:28:00] Scott: It's not winning the lottery. So you need to understand that we're building something here that is not just an “Amazon business”. We're not just building an Amazon business. I love Amazon. I love how they give us this opportunity to launch our products very easily and get up and running fast. But we do not want to depend on that. We do not want to depend on that. And you're going to hear me talk a lot about this moving into 2019 and beyond. We want to future proof our business.

That's what we want to do. The other cool thing is when we do this we are also going to be attracting better buyers for your brand if we choose to sell it because we are diversified. We have other streams of traffic and revenue and ways to sell on and off of Amazon. All of that stuff. So think about future proofing your business by doing what we have done. Take what you want, leave what you don't want and just move on. But just do something. Take action as I always say. If you do not do anything, if you do not actually take those action steps, you're never going to be able to get anywhere.

And yeah, in the beginning it's tough going. You got to grind a little bit. That's part of it. But you got to grind it, work too to advance up the corporate ladder. You got to do stuff that you necessarily didn't want to do. You got to work hard. We all got to work hard. I think when you work hard good things happen and you learn a ton through that process. Just remember, you want to future proof your business so this way here you can have something solid, something that you can be proud of, something that can be worth even more than just having something that's a widget and you're selling it on Amazon and you have this trend that you're riding and then it disappears and then you're basically back to square one. Like why do that? That's why I always say, we need to start with the market in mind.

[00:30:01] Scott: And then we niche down in that market, we find products that they want that they are looking for and then we also see what they are also searching for lessons or content to help them and teach them. Like that's the magic. That's the magic, that’s the stuff that really allows you build this type of future proof business in my opinion. This again is only my opinion. Now, I've been doing this for a long time. Not just this e-commerce thing. I've been building online businesses and offline businesses for a while now. Over 15 years.

And to me it still comes down to those core principles. Find your market, serve that market, get them to know they can trust you by delivering value to them and then from there, once you build that bond, you can very easily sell those people. It's very, very simple if you think about it like that. So again, if you're interested in joining me in TAS Breakthrough You where we can actually dive really deep in this and this is what we're going to be focusing on in the new year and beyond, we've got some really cool trainings that are going to be delivered only inside of TAS Breakthrough You.

If you're interested in joining me inside there, head on over to theamazingseller.com/training. That's where I'll be also showing up twice a month on a live Q&A, hot seat call and we'll be there myself, Chris Shaffer to answer any questions that you have going through this process. I really want you to win here. I really truly do. All right guys, so that's it. That's going to wrap up this special fourth quarter kick off and hopefully you got some things here that you're going to act on. You're going to act on and take some action and implement and really just go out there and crush this time of the year.

No matter if it's in the summer, if you're listening to this in July, well you know what crush this summer. Crush whatever time of year it is. You can always be working on building your brand and really strengthening it as the year goes on.

So, guys that is it. That is going to wrap up this episode. Remember as always, I'm here for you, I believe in you and I'm rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.

[END]

Click Here to Download Transcript <<

[/read] [divider]

LINKS MENTIONED IN THIS EPISODE

[divider]

NEW To The Blog and Podcast?

I created a Page Just for You called…START HERE!

If you enjoyed this episode share the love with your friends…Click To Tweet the show.

Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

Join the discussion

More from this show