TAS 600 The Simple 4 Step Process to Building a Million Dollar Brand!

How would you celebrate a milestone like reaching 600 podcast episodes? While Scott is proud of this fantastic achievement, he’s focused now, more than ever on delivering helpful lessons and insights to TAS followers like you. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his four-step process to build a million dollar brand, why you should use a touch list, the long-lasting impact of building a brand, and so much more. Don’t miss a minute of this engaging and informative episode!

Find your market. 

Do you know who your market is? Remember that you are selling to people, not some faceless and nameless blob. How have you built your strategy around reaching your target audience and connecting with them? If you want to create a brand that will go the distance, you’ve got to find out who your audience is before you pick a product! One good starting place is to utilize the touch list method that Scott has championed. You can find that tool in the resources section at the end of this post. Dive more in-depth with this critical step by listening to this great episode of The Amazing Seller!

Grab attention for your brand.

What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Learn how to create relevant content by listening to this helpful episode!

Build a relationship with your followers.

Do you have an idea of which market you want to target? Do you have a sense of which product that market would be interested in? Great! If you genuinely want to build a brand that goes beyond just providing a product, you’ll need to share your story. Get out there and get real with people! Talk to them about your successes and challenges, let them see your personality so they will connect with your brand. You’ve seen this work with Scott; he does a great job of allowing the TAS community get to know who he is and what he is all about. Go deeper with this important aspect of brand building by listening to this valuable episode!

Monetize your brand.

What does it take to monetize the brand that you’ve built so you can start reaping the benefits from all of your hard work? Do you need a killer product or is there a way you can monetize your brand using an array of methods? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his checklist for monetizing an ecommerce brand.

  1. Get three to five products listed on Amazon in the first twelve to eighteen months.
  2. Feature advertisements on your brand’s blog or website.
  3. Engage your email list!
  4. Create an ebook about your niche market.

To hear Scott expand on each of these essential aspects of monetizing your brand, make sure to listen to this episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott’s thank you to TAS followers.
  • [7:00] Step #1: Find your market.
  • [9:50] Make sure you use a touch list!
  • [14:30] Step #2: Get attention for your brand.
  • [19:30] Step #3: Create a relationship.
  • [25:45] Step #4: Monetization.
  • [31:30] Don’t forget to expand your brand with new products and ebooks.
  • [33:00] Scott recaps all four steps.
  • [34:30] Brand building is the future of ecommerce success.
  • [36:00] Closing thoughts from Scott.

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TRANSCRIPT TAS 600

TAS 600: The Simple 4 Step Process to Building a Million Dollar Brand!

[INTRODUCTION]

[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #600. What? Is this real? Really? 600 episodes. I can’t believe it but, hey, welcome back and we made it. We made it all the way to 600 and today I am going to go through…

[read more=”Read full transcript…” less=”Read less”]

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…the simple four-step process to building a million-dollar brand if that's what you're trying to do or maybe you're trying to build a six-figure brand, this will work. These four steps are so universal in anything. If you are building a brick-and-mortar, this right here will help you. If you are building an online digital business, this will help you. If you want to do both, physical products, digital products, this will help you. These four steps is what I've really went through the entire past 15 years building businesses and then people now that I've really been able to get to know that have built really large businesses, same principles, the same principles apply. So, you can do as little or as much as you want with these but they are really the foundational pieces and if you focus on these, you’ll have a much greater chance of building a successful brand. Whether that's a million-dollar brand or a six-figure brand, it doesn't matter. These four steps are critical when building a business.

So, before we jump into this episode, I did want to just say thank you like thank you for listening and if you're brand-new to the episode, welcome and, yeah, 600 episodes. That's incredible and insane and I remember the first episode thinking to myself will I even record 20 episodes? Didn't know. Again, going back to you never know until you get started until you “take action”. Just did the air quotes once again because it's so true like if I never decided to do this, 600 episodes wouldn't be recorded.

[00:02:03] Scott: Thousands of people wouldn't have been able to listen to what I've been able to share through my experiences and the people that I've been able to align with and bring on the show. And we’re just getting started like there's a lot of cool things that have happened over the past three-and-a-half years. We’re approaching four years now, which is just crazy and also, we’re approaching over 11.5 million downloads. Actually, it’s 11.7 right now and in the next probably I'd say probably three weeks, we’ll be at the 12 million mark, which is just insane. So, thank you, thank you, thank you, and I hope that you continue to listen and come on this journey with me because that's really what it is. It's about going out there and building a lifestyle-type business that we can be proud of, but we can also enjoy in this process and I've learned that through the years like when you're doing something like you want to enjoy the process.

At first, it might be like, you know what, I'm just going to grind it out and I'm going to, maybe I'm going to do something that I don't really want to do right now but I know that I need to do that one thing in order to fund my business or whatever. There was actually a picture I was just looking at this morning. I posted it on my Instagram page of me when I was about probably 21 years old and there I was, kneeling down actually putting screws into some deck boards on a deck that I was building on the weekend. That's what I used to do. I used to actually do some side work. I used to work for my father's company, but then I used to get some side work and I was putting a deck on it. If I remember back that far, that I think I made like $500 for a weekend like 10-hour days, two days so 20 hours. And $500 is a lot of money, still a lot of money, but I did what I had to do to make extra money and at that time, I wasn't making the extra money to fund a business which I definitely done since then.

[00:04:04] Scott: But it just was a good reminder of where I came from and I wouldn’t take that back for anything like that right there helped to show me like what hard work is, like what it takes to grind and learn and do whatever it takes, really, to make ends meet at that time or to fund that next business venture like whatever it is, but that taught me so, so much. And I look at construction workers totally different than someone that's never done it like I get it. Like, I did that for a lot of years and I busted my butt in the cold weather in the heat, muggy conditions, in rain, snow, you name it. I was doing it. It taught me a lot and I really reflected on that picture. I posted it on Instagram. If you guys want to go check it out, you can go to my Instagram page. You can go over to Instagram.com/ScottVoelker I believe is how you’d find it or you’d just go to the show notes. Oh, by the way, show notes. This episode will be TheAmazingSeller.com/600.

So, here's the other thing I want to mention here. Before we jump into the four-step process that I want to take you through that I’ve kind of learned through this past four years but also just my whole entrepreneurial journey and it's really become so clear recently just by looking at like the things that have happened over time and how many things are always going back to these four things. It always amazes me when I go back and I kind of look at the things that I've done and other people have done and I go, “Wow. It’s these four things. It's pretty incredible.” Now, the other thing I want to mention here before we do jump into these four different things that I want to cover here with you today is a lot of these things are also what we teach inside of all of our trainings. Everything kind of ties together. If you haven't heard of my private community, TAS Breakthrough U, that's where we come together. That's what we put all of our trainings there.

[00:06:00] Scott: We get to connect with like-minded people, whether you're just starting or whether you're growing and scaling, all of that stuff now resides inside of TAS Breakthrough U. So, if you have not checked out my private community, head over to TheAmazingSeller.com/Training if you're interested. And I've really designed it to be where you go inside of the members portal and you select what you need right now. Like I said, if you're looking to find your next product, it’s there for you. I have training that's built just for that. If you're looking to launch your product and source your product, that is inside there. If you're looking to build your launch list or just your email list in general, it's in there and there's more to come. So, again, if you're interested, head on over to TheAmazingSeller.com/Training and get all the details over there. All right. Let's go ahead and jump into it because I have a lot to cover here and this is going to be like a little mini training taking you through these four steps.

[EPISODE]

[00:06:56] Scott: All right. So, again, the simple four step process to building a million-dollar brand or we can just say a very successful business because to you, it might not be a million-dollar brand. Maybe you just want to build a multi-six-figure brand, whatever. You can do that. All right. So, here it is. Step one, now you’ve heard me say this before and I'm going to say it again and again and again, step one is finding your market and becoming very, very clear on who that is. And, yes, I said who because the market’s one thing, but who is in the market? Then we can start to identify what they need and what they want. Everything becomes so much easier once you establish the market that you're serving. Now, if you're already selling products and you're like, “Yeah, I don't really know who my market is because I’m selling one of these, one of these, and one of these,” and they’re all in different categories, it doesn’t really go well together. It’s going to be a lot harder to compete out there because all you are is a me-too product.

So, if you have a brand right now that you’re selling products in, I want you to ask yourself who is your market and then figure that part out because then you can serve your market with the other three steps that I’m going to be covering here. You really, really need to understand that. We started the new brand just over, let's see, 20 months ago now. We’re approaching two years and it's been this right here. It's been a slow steady grind, a slow steady build, and now we’re starting to see it really, really take off. The first year we did really well. We were over $500,000 in revenue and now we’re having more revenue streams coming into the business because we know who the market is, we’ve been serving the market from day one, and I'll explain a little bit more as we go through here, but we’ve been serving the market from day one and then we started to build out this traffic source, we started to be able to then monetize that.

[00:08:59] Scott: So, there’s so much that goes into it that when you establish the market, you can then do some of these other things on the side in a sense that will lend itself to the brand in the future and then give you more opportunities. So, find your market. Now, again, try to go and find your submarket as well. What I mean by that is and I've used it so many times now, the fishing market then we have the bass fishing market then we have the kayak bass fishing market. See, we just sub-niched it down. All right. That's what you want to do. Try and do that. If you're having a tough time right now figuring out what product that you want to sell, don't think about what product you want to sell, think about what market you can sell products to. And a good way of doing this is something that I've used in the past and I’ve done it myself and I’ve taught other people to do it is use your touch list. Take your daily activities and write them down on a piece of paper or a pad, just a touch list. It’s very simple.

I know it sounds so easy and it seems like it would never work, but it does because it will identify a market and it’ll also identify what you might be interested in. I just bought a guitar amplifier. It's actually a Marshall amp. If you guys are guitar players, you guys know what I mean. Right now, I've got it’s a Fender half stack amplifier that's upstairs in my bonus room. I’ve got my guitars up there. I’ve got about, let's see, three acoustic guitars and two electric guitars. All right. And I was finding that, you know what, I'm not really playing my guitar much because I don't see it every day. So, I’m like, you know what, I want to get an amplifier down here in my office, a smaller one that I can just plug in and take one of my guitars, one of my favorite guitars, have it down here so I can see it every day and then maybe I might pick it up more. So, that’s on my touch list. I had guitar, I had my amplifier, I had cables. You know, I had a mounting or it's a hook to hang your guitar, I had that, I had strings that I bought.

[00:11:06] Scott: I have all of these different things that went into that. Those were my touch list items. Now, I'm not maybe going into the guitar market. I might go into the electric guitar markets. Now, we've taken the acoustic guitar out of the mix so that’s electric guitar and then maybe I’m going to go into more of a hard rock style guitar and now there's definitely different guitar straps that that person would buy versus someone that's a classical guitar player, just different person, right? But it's a similar market. It's a guitar with six strings and it's an amplifier, but some amplifiers have different effects built into them then a standard one or maybe you want a tube amp versus a regular amp. So, there's some different things that you could want if you were into a submarket of the main market. So, that's how I want you to think.

And there was just an example the other day with a touch list item that I touched and it reminded me, man, I love guitar. Now, I am not that great of a guitarist. I’m okay. Actually, I did a few clips on Instagram and some people said, “Wow. I didn’t know you could shred like that.” I just dabble but, in my mind, here recently I’m like I think I want to start taking some guitar lessons again, or maybe even just sit down and force myself to do some even just some YouTube videos and I want to just start getting better at guitar even though I haven't played in a long time and I haven’t really tried to get better. Maybe I want to do that. It'll be fun and I could do things that I've always wanted to do but now I’m in a different place like just all these things are going in my head, so I'm going to be out there looking on YouTube for, you know, and I've already done that. I've looked at some guys that I want to kind of learn from through their teachings. And then the different things that they recommend, I'll go through and I will look and see what they're buying, what they’re recommending. I’m going to take their word because I'm following them.

[00:13:04] Scott: That's how it works, okay, but it came down to me writing that down on a touch list and then I can start exploring that and then I could take people on the journey of me wanting to learn how to play guitar and then teaching what I'm learning and then teaching the lessons that I'm learning back to other people. Like, I can teach what I learn. That's how it works. But what are you interested in? And also like if you're in a current business owner right now, who is your market if you don't know who your market is? Who is your avatar? Who is the person that you're trying to serve? Again, if you're digging deeper in the market, I’d be going after the hard rock guitar player that wants to learn some pretty cool riffs. And then the other person could be like, “Well, let's see here. I'm in the fishing market, Scott, or I'm in the sports and outdoors, but I like hunting and fishing.” “Okay, let's take fishing. Well, let's go deeper. Let’s go bass fishing. Let's go a little bit deeper, kayak bass fishing.” That's how I would do it.

So, just think about that but it's so important that once you identify this, once you identify who the market is, and who the person is that you're serving, it's people but you want to think about it as like one person. Once you’re doing that, everything else what I'm about to share with you is so much easier, so much easier, so spend time right here for a little while to establish that. So, step number two, let's move on. Okay. We need to get their attention, okay, and this is what we call getting traffic. We get traffic coming to our blog, our YouTube, our products, our services, any of that stuff. We need to get the markets’ attention. Now, how can we do this? The same way that these guitar guys that I just found literally like three or four days ago. There's two of them that I really like and I like their style of teaching because, again, not everyone teaches the same. Some people will start talking all theory. When you start talking theory to me, music theory, you lose me.

[00:15:02] Scott: But if you get me to be able to get my fingers on a fretboard and start showing me a very simple scale and do it in a really easy way for me to understand and I do it, I'll get better and then I’m going to like your teaching better than the guy that’s just pushing theory on me. So, a lot of people say, “Well, Scott, hasn’t it already been done? Why would I be able to go out there and create a YouTube channel or be able to create content? It’s already been done but not everyone is you. There’s so many people out there teaching e-commerce and online business, but there's a lot of people that come and follow what I'm doing because they like my style, they like my energy, they like how I break things down and make it simple. So, that's what I mean like there's a place for you if you want to be out there and build that brand but you have to get the attention. So, how did this guitar guy that I’m following get my attention? He posted content and now that he posted content, guess what I'm looking at? I’m looking at some of his little courses that he has that he sells for $100 that’ll take me eight weeks to go through.

I’m thinking about buying one, but it took me three lessons that I'm going through and I'm learning about him. I’m seeing what kind of person he is, how he teaches, all that stuff, but it happened because I was searching for the content, I found him on traffic, I went over there, and now I'm looking more into what he has to offer. Now, if he recommends a certain guitar pick, I might buy them. If he says, “Oh, I got this new strap. I really like it because it doesn't come undone when I'm standing because I've had that problem. I put my guitar cable through,” or whatever like I’m going to start listening to what he's recommending and I’m going to tune everybody else out. That's how it works. So, again, you have to think about your own audience right now. What are they looking for? How do you figure this out? It’s pretty simple. You go to YouTube and you type in “how to learn” whatever or “how to” and then put in your thing, “how to catch more bass” and then let it fill it in, in a pond, in a lake, or whatever or in in the weeds.

[00:17:01] Scott: Or how to play a blues scale, how to play heavy-metal riff or whatever like that's how you would do it and then you would find what people are looking for in your market and then we need to just spend a little bit of time here, spend a little bit of time understanding what the market wants, what they need, then and this is exactly to a T what we did in the new brand, and I'm just kind of reverse engineering what we did. We basically found the market, we figured out what they wanted, and then we and this here is in step two, we then created a blog from day one, just about day one, maybe a month after. We created a blog and we said, “You know what, we’re just going to post content. We’re not going to worry about SEO, we’re not going to worry about like having everything perfect, we’re going to create a placeholder for our content to reside,” and that's what we’ve been doing now for the past 18 to 20 months and it's paying off big time right now.

So, create a blog, create a Facebook page or a group, create a YouTube channel. Pick one of those. You don’t have to do them all. Pick one. We did a blog and then we did a Facebook page and a group. We just recently started our YouTube channel and that's starting to take off now as well. But here's the other secret here in step two in about getting their attention, getting the traffic: post content regularly. And what I mean by that is just give yourself a content schedule. One post per week, perfect. That's 52 pieces of content every single year or if you want to go crazy, maybe it's two posts a week if you think you can do that. So, you just need to get in that mindset that you're going to do this and you also have to get the mindset that these are not going to be overnight results but you are going to build something that will continually grow and as it does, then you'll be able to monetize it later when we get into step four.

[00:18:57] Scott: So, step number two is getting the attention of the market, getting traffic not just on Amazon. See, I haven’t even really mentioned Amazon yet, haven't mentioned it yet. It's there and this is all part of the process because I would have three or four products, maybe five products selected by doing that research but this is kind of like the first pass through how I'm going to set up this business and how I'm going to post and how I'm going to find products and how I’m going to serve the market and how I’m going to compete in this market, and not just have a me-too product. So, step number three. Let’s move into that. Create relationships. By posting this content, you're also creating a bond. This is also what we call in PACE, cultivation. This is where we’re creating the relationship and it's so important. Again, going back to this recent guy that I found on YouTube, I'm building a relationship with him and he doesn't even know me. He doesn't know that I'm watching this stuff but I'm watching, I'm using his stuff, I'm learning to trust him.

He's not pushing his products hard on me. He might make a slight recommendation. I might take it. I might not. It doesn't matter but I like the guy. So, he’s creating this. So, now I’ve subscribed to him on my YouTube channel so now I see a video that pops up when he’s got a new one. I might dig through some of his past content. I might binge a little bit on some of his stuff and then he's creating this relationship with me. He's staying front of mind is what he’s doing like I might be just logging in to my Gmail or I might be logging in to or to go over to YouTube for whatever and I see a new video popped up with him. Or maybe I get a notification that one has been posted. “Oh cool. I want to go check it out.” I check it out. So, it’s front of mind. I talked about this in a video that I did on Whiteboard Wednesday on YouTube and, oh by the way, if you haven't went over and checked out YouTube, you’re missing out because I’m posting a lot of great, free content over there and I actually talk about this inside of this video that I did and I kind of drew it out.

[00:21:02] Scott: And if you guys are not subscribed, head over to TheAmazingSellerTV.com and you get all the updates and all that stuff over there, just like this guy did to me so it's the same idea. So, what I did is I drew out this circle and on the very bottom I put a line through the bottom very small section of that circle and I put a five there, 5%. Five percent of your market is ready to buy right now and that's what most businesses are focusing on is that 5%. What about the other 95%? Well, there's 45%, most likely, that are ready to buy in six months, maybe four to six months. And then there's probably another 50% of people that are ready to buy in the next 12 months, maybe 8 to 12 months. So, why wouldn't we want to continually stay in front of these people in our market, not just the ones that are ready to buy today?

I think if you can understand that that is so huge, you can blow up your business because you're going to be building this thing that will allow you to be in front of your ideal customer or potential customer throughout the entire year and if you understand that, it's a huge game changer. It’s a huge game changer and you’re building momentum in the background with traffic because you’re posting this stuff on a regular basis. So, whether you have a product to launch or not, right now, you still could be doing this so your people all the time, “Well, Scott, I’m going to until I get my money together so I can go ahead and source my first product.” You don't have to wait. You can do this right here and then the other stuff can happen after or you can do it right alongside what you're doing here as well. That's how I'm doing it and that's how we do it.  But it’s so important that you create that relationship through your brand, through your content, so you stay front of mind. Now, in this step here I’m also building an email list.

[00:22:58] Scott: When I’m building the email list, this is going to speed up this process of just posting content on my blog and saying, “Hey, Google, I just posted something. Can you come over and index me? Can you get me ranked?” like it's going to speed up this process. Because here's what I do and this is what we did in the new brand, from day one, we didn't have our product yet. We built an email list and we did it by doing a giveaway in our market. So, the ultimate fishing gear that all fishermen would want to do or bass fishing gear and then we raffle that off. We got about 5,000 email subscribers and then guess what? As we are posting one article, two articles, three articles, every article, we just emailed our list so now our list is like, “Oh, this is cool. These people talk a lot about bass fishing. Maybe I should pay attention to this,” and then you get a good portion of those people to pay attention and this amplifies the content. And when we amplify the content, it allows us also to get it out to more people because some people are going to share it, some people are going to link out to it or link to it, and then that's going to help you in the search engines because Google loves it when they see links pointing to your content or it's being shared in a group or a forum or wherever. That's how you can really amplify these things.

So, you don't to wait for traffic. You can go get your own traffic and then drive it over to your content and that's what we've done and it's worked really, really well. The other thing you can do is send traffic to the YouTube channel that you’ve created or the Facebook group and get some engagement over there, maybe ask questions, do surveys. All of that stuff can be happening. Again, yes, this takes work but if you do this stuff consistently over time, you're building an asset that to me will just continue to grow and it will also, here's another little side note, you're also building assets that an investor would love to have access to. So, if you're going to sell this brand ever and don't say you'll never do it because I've said that before too. If the price is right you might or you might just build this thing thinking in the next two to three years you are going to sell it.

[00:25:00] Scott: But if you do this and you have these different assets, you've got so much more leverage and so much more assets that they’re going to want and that they're going to say, “Wow. This is diversified. This has more than just one FBA product or five FBA products.” Yes, you can still sell an FBA business exclusively with just selling FBA products, but you’re going to get a lot more of a multiple if you do stuff like this. And I'll share with you here in the next step on how we've actually done it and it's going to be a pretty significant revenue stream for us and it's also going to look really good to an investor. So, that was step three, creating the relationship, the bond, staying front of mind and doing all that stuff. Step four. This is the one that we all are waiting for, monetization, selling stuff. How do we sell the stuff? Well, first off, while you're doing everything that I just shared with you, you could be also and you should be looking at what products on Amazon is your market buying right now that has low competition that you could potentially go and launch. That's exactly what we did.

So, find those three to five products, start with one but find three to five because I would say you want to find three to five because that will help you also leverage other products that you're launching to cross promote each other. So, three to five products on Amazon. Again, this is like the plan so I would just go and print this thing out or go over to this post, TheAmazingSeller.com/600, go to that bullet point list, write this stuff out, and you can do this stuff pretty much all in one pass. You can get everything kind of set up and then start figuring out the plan to execute on this stuff. Because we can be figuring out, once we have the market selected, we can figure out what products they’re buying on Amazon very easily. We’ve already went through that hundreds of times.

[00:26:57] Scott: The thing that we didn't do before was think about the content and think about what platforms we want to post on and how we can get on a regular schedule, what they want as far as content. Is the market consuming content? That's another big one. Is it consuming content? I don't know. You have to answer that. You have to do the research, go to YouTube, go to Google, are there searches happening, and all of that stuff. So, monetization, I’m just going to kind of run down this list and this is how we are doing it right now. Three to five products on Amazon, that's the goal in the first 12 to 18 months. We’ve surpassed that, we’ve got some variations and stuff too, and the last I checked, I think we’re just at about 10 SKUs and I think we might have 12, maybe 14 if you count the variations. We’ve had some products that we launched and they did okay but then we’re like, “Eh, they're not doing as well as we hoped. Let's go ahead and just liquidate them and then move on to the next.” We’ve done that as well. So, you're going to have some products that just aren't going to be those ones that you’re going to want to continue with. That's totally fine. Now, the other thing that we’re doing and I probably would’ve done this a little bit sooner, but we didn't so okay.

You can't go back and cry about what you didn’t do but we probably should’ve done this a little bit sooner. So, turning on ads on our block. Now, if you don't have a ton of traffic, you're not going to be able to use any of the bigger media outlets or the different ad networks. The simple one is AdSense. AdSense, not going to make a ton of money but at least it’ll have a way for you to start bringing in some type of revenue. AdSense is from Google and it's pretty simple, pretty easy to set up. Mediavine would be the next level up. Mediavine, I believe, you have to have 50,000 it's either uniques or page views. I don't know. I think it's page views. And then from there, you can turn that on and that's more of on an impression basis. And then AdThrive, you have to be over 100,000 and we've actually turned on AdThrive here recently. I wish we would've done it sooner.

[00:29:00] Scott: It's my fault actually because I told my partner I didn't want to clutter up our blog with ads and this that and the other thing. And so, I talked to another blogger that's done really well and they’re like, “Are you using AdThrive on your stuff? I mean, you’re getting a lot of uniques and you’re getting a lot of page views,” and I’m like, “Nah, I didn’t want to clutter it,” and they’re like, “You know, you could have a significant amount of money coming through there with your traffic.” I’m like, “Really? Like what kind? What kind of money?” and they’re like, “I mean, at least $1,000 a month,” and I'm like, “Really?” And so, I talked to my partner and they’re like, “I told you we should’ve done this earlier,” and I'm like, “All right. Well, let's do it now.” So, we did it and we turned it on. We had a little bit of a hiccup, but it's only been running for about two weeks now and we’re up over $700 already. So, we’re going to definitely hit $1,000 and I'm thinking we’re going to probably get that to $2,000 or maybe even $3,000 relatively quickly. So, think about that. No other product was launched. Only thing that happened is traffic is coming to our blog and because of that, we’re able to monetize that traffic, not even by selling one of our products.

And those are dynamic ads so if you are looking at Airbnb, you're going to see an Airbnb ad pop up. It's not like you’re just going to be pushed with random stuff. It's tailored to you. It's retargeted to you. So, it's pretty, pretty incredible. And then the other cool thing is, is we’re taking our emails that we’re sending out. We’re sending three emails a week, Monday, Wednesday, and Friday generally and we’ve been sending on opens and all that stuff and that's also bringing traffic over from our email list. So, again, having the email list, you might not got paid upfront when you acquired that list or when you ran your giveaway or you did your launch and you only sold like five items or ten items by you driving the traffic over to your blog and if you have something like AdThrive or Mediavine over there, you're going to get paid for those impressions which is pretty cool. So, anyway, that's another way to monetize. Amazon affiliate products, again, we have like a little widget on our site and it’ll kind of feed in the different products and that's another way and I think we’re probably going to hit about $800 to $1,000 this month in that. Another nice little revenue stream.

[00:31:12] Scott: But here's the deal. These things are happening because there's traffic there so you have to start by creating the content and publishing on a regular basis. That's what you have to do. Now, again, going back to monetization and thinking about products that you could launch, yes, adding more products will also add more revenue most likely so add more products as you can. Don't try and launch 10 products all at once. I'm not a fan of that but you do want to launch new products and that way you can also have your list help you out with launching those products. You can run specials, flash sales, whether it's the holidays. You can run special promotions. You can create hybrid emails. What I mean by that is you can have like a content email but then also sprinkle in some offers inside of there or mentions inside of there. Same thing with blog post, you can do that.

And then the other one that I don't hear a lot of people talking about is Kindle e-books. If you have a Kindle e-book, you can make money from the $2.99 book or $1.99 whatever you want to charge but then you're also getting people that are going to be familiarized with your brand that you also could lead them over to your products and services and your blog. So, e-books is another great way. Kindle is another great way for you to be able to do that and maybe get another $500 a month coming into the business and getting people to go over to your content and really start supporting your brand. So, those are the four main things that I found that have worked over and over and over again and to me, it's not rocket science. You can go out there and do this stuff. You don't have to know it all. You just have to go out there and take action on these different elements and these different pieces.

[00:33:00] Scott: So, let’s just do a little recap here. Number one, discover your market and serve that market. It's all about finding the market and then the potential in that market. Number two, get attention, traffic, and do this through content. Three, build relationships, build that bond through the follow-up and being consistent front of mind in your prospect’s minds like why not? Like create that content, help those people create something that's evergreen meaning that you post something on your blog. It will reside there. Post something on YouTube. It resides there. Those are my two favorites. If you go to Facebook, it's going to get lost in the feed but it’s still good to get that engagement. You can get something that get shared, goes viral, whatever, but, yeah, you want something that's evergreen too. And then four, the big one, monetization, and this is where you're going to sell through your channels and also monetize through those channels by using AdSense or AdThrive or Mediavine, whichever ones you're going to use.

Your Amazon Associates account, you can start recommending other products that you don't currently sell. It’s another great way of getting some intelligence on the market to say, “Oh, wait a minute here, like 20 of these bass fishing lure thing sold. They’re not mine but they sold. Maybe I should start creating some of those myself. It'll give you a little bit of Intel there by having those affiliate sales and you’ll make a little extra cash, which is always nice. So, here's the deal. What we’re doing here is we are building a brand and you guys have heard me say this over and over and over again. You’re going to hear me keep saying. We are building a brand that doesn't rely on one channel and has multiple revenue streams and traffic streams. That's what we’re doing. These four things that I just covered are what it takes in my eyes, in my beliefs is that's what it takes to build a really, really solid business and also protects you from competition and also being dependent on just Amazon as your main channel of revenue.

[00:35:07] Scott: It’s also going to set you up for having a great chance of selling your brand at a higher multiple if that's what you're going after. But I just wanted to cover this here. I wanted to, number one, just kind of get together and say, “Hey, we did it, 600 episodes. Awesome. High-fives all around the room,” like awesome. I can't believe that I’m recording the 600th episode. It’s just crazy and I just want to thank you guys so, so much for being listeners and also emailing me with some of your success stories. Even if they’re the smallest success story, I still enjoy reading those and hearing about those. It really does excite me and it fuels me to keep going here and that is my fuel, that is my energy is hearing from you guys and how this is impacting you and your life. And even just getting you one step closer to where you want to go, really, really awesome to hear that.

[CLOSING]

[00:36:03] Scott: All right. Let's go ahead and wrap this thing up. If you guys want to download the show notes, head on over to TheAmazingSeller.com/600. Go ahead and do that and, oh, I probably should mention that there's going to be a live event for TAS coming up next September and tickets have already went on sale. If you haven't grabbed yours yet, definitely go check out Brand Accelerator Live. You can go to BrandAcceleratorLive.com or you can just go to TheAmazingSeller.com/Live and that'll take you to the same page. And this event is another example of never would've thought that I'd be putting on my own conference with a bunch of awesome people talking about building our brands just like stuff here that I just covered here, but we’re going to go really, really deep here at this conference and I just love hanging out with like-minded people and this community to me has been just amazing. You guys are amazing.

So, I would love to hang out with you in person at my first conference in Texas, by the way. It will be in Fort Worth. And again, if you want all the details, head over to TheAmazingSeller.com/Live. All right, guys. So, that's it. That's going to wrap it up. As always, remember, I’m here for you, I believe in you, and I am rooting for you, but you have to, you have to, come on, say it with me, say it loud, say it proud, take action! Have an awesome amazing day! And I’ll see you right back here on the next episode.

[END]

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