TAS 610 Ask Scott #190 – What Brand Building Tools are Needed to Grow My Business?

It’s crazy to think but the New Year is just around the corner! Are you ready for 2019? More importantly, is your ecommerce business ready for what 2019 has in store? If you need a little burst of momentum to get you going in the right direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he provides one of his signature thoughts of the week, goes over an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode!

Take time to create YOUR plan!

As the New Year draws closer, it is a great time to stop and consider what your plan is for the new year. Do you have a plan? What are the big goals? What are the small goals that will help you achieve those larger ones? If you don’t sit down and make a plan, you can’t expect anything in your life or business to change! On this episode of The Amazing Seller, you’ll hear from Scott as he explains the value of sitting down with pen and paper to map out your plan for success. If you are ready to take your future seriously, make sure to listen to this episode featuring Scott’s valuable insights!

Tools to help you succeed.

Is your head spinning from all the options out there on the marketplace when it comes to setting up your ecommerce business? From picking the right email service to figuring out domain names and hosting sights, do you feel out of your element? If your answer is yes, you aren’t alone! There are tons of budding ecommerce business owners out there who need a little guidance to get their business off the ground and headed in the right direction. Listen to this episode of The Amazing Seller as Scott runs through a good list of his favorite resources, you can also find the links in the resource section at the end of this post!

Take action!

At the end of the day, all the planning and list of resources don’t mean anything if you fail to take action! Make a resolution today, or wait a few days until January 1st if you need to! Resolve to take action and get your business in the place you want it to be this time next year. If you sit around waiting for momentum to materialize or someone to come along and hold your hand every step of the way, you’ll be waiting forever! Let this episode of The Amazing Seller serve as your wake up call to get out there and take action!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week, take time to create YOUR plan.
  • [6:05] Question: What brand building tools are needed to grow my business?
  • [18:30] Closing thoughts from Scott.

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TRANSCRIPT TAS 610

TAS 610: Ask Scott #190 – What Brand Building Tools are Needed to Grow My Business?

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 610 and session number 190 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again here today and I am fired up to jump into today's question because…

[read more=”Read full transcript…” less=”Read less”]

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…it's all about brand building once again. But also more importantly how to build a business and what kind of a tools are needed to grow the business. And that's what we're going to talk about here today. Now before we do jump into that question I wanted to quickly remind you that if you have a question that you want me to answer on one of these Ask Scott sessions all you have to do is head over to theamazingseller.com/ask and you can do that.

Just ask a question there, you can leave a voicemail, you can leave a comment whatever. It's there for you to ask that question. Now the other way you can do it is head over to my YouTube channel which can be found at theamazingsellertv.com and it will take you to the page. If you haven't subscribed well go ahead and subscribe because I'm going to be adding more content and more lessons and all that stuff over there on the YouTube channel as well. And I've done a lot of information over there. I’ve produced a lot of information for you, created I should say.

I created a lot of content over there for you. And I’m going to continue to do so but I love knowing what you want me to create more of and a lot of comments over there help me realize what I should be helping you with. Because I can guess but it's better if I can actually know what you guys are struggling with or maybe something that really resonated with you and you're like, ‘Can you do more of that?' And then I can do that. So definitely head over to the YouTube channel. If you haven't subscribed yet definitely subscribe. Again, you'll get notified for when I do new videos. And if I do any live videos they'll be over there as well.

All right, so theamazingsellertv.com. So let me give you a thought of the week here before we jump into the question. And I've got some really cool things I want to share with you on this question from today.

[00:02:01] Scott: But the one thing I want you to think about because we're approaching the new year, depending on when you're listening to this. And by the way I have an episode coming up that's going to help you with what I'm about to say right here right now. And that is create your plan. Take time to create your plan. Not my plan, not your buddies plan or your girlfriends plan. It is your plan. And the thing is we don't really think that we're working or we're doing something productive if we're sitting down and we're writing stuff down on paper.

Like we don't feel like it's being productive. I fall into that trap as well. But I have found that over the past I would say now five years, I always take a day or two and I just write down thoughts, goals, plans like thing things I want to do and then you can start to organize things and then figure out what is going to be the best thing for you to do moving forward. Then you can create the specific plan not accomplish that. Now again, like I said, I'm going to go through a whole lesson on how to do that and how I do it. And hopefully it will help you.

That will be coming up in the next couple of episodes. I think two or three episodes in. So be on the lookout for that. That will help you with that. But again, just think about that. Like even if you don't write it down right now, just start thinking to yourself like what do you want? Like a year out, three years out and then what do you want in the next six months. Like start thinking about that stuff. And the problem that a lot of people run into is they're just like I want to make a million bucks like everyone. Like that's what I want to do.

You need to get specific about it. You guys have heard me talk a lot about finding your why and all that stuff. And it's really, really important because that's what you're doing it for. A lot of times we're not doing it to make the million dollars. We're doing it for security and we're doing it for freedom and flexibility and all that stuff. But I will tell you this, once you usually hit goals like that, this is little side note it tends to then add new issues or new problems.

[00:04:06] Scott: So don't just think if you get to this one number everything is going to be happy and perfect. It's not. There's going to be things you're going to learn and things you are going to have to adapt to along the way, either to get there or while you're there to maintain it or maybe you've acquired a bunch of people now in the business. Now you have to manage people like there's a whole bunch of other things that go into it. But my point is this, you need to have a plan to reverse back or reverse engineer backwards.

So it's really important that you have that. So start thinking about that. Start thinking about, and take a little bit of time think about like what do you really want? And why do you want it? Not just you want this thing but why do you want this thing? And just talking clear about that. And take some time for yourself to write down. l do this every single week too. I do this one thing is I'll take maybe a half hour and I will plan out the entire week. So I will generally do that, I'll take like an hour on either Friday afternoon or I'll do it maybe an hour on the weekend.

And generally I don't like to work on the weekend. I don't look at this as work. It's like planning. And it sets me up and I like getting away from the computer so I'll sit down in my little chair in the corner of my office where I do some meditation now and stuff and I journal. And I just sit there. And it's kind of like, it's a little bit therapy to be honest with you because I feel like I'm disconnected from any internet type stuff and I'm just writing down what I want to accomplish from the week. And then I can start to categorize that stuff and I can start to theme my week which is some other things that you can do to execute on the things that you want to do.

But anyway, that's what we're going to be doing though moving forward and I'm going to actually share with you that in an upcoming episode. So with that all being said, this episode is 610. So the show notes can be found at theamazingseller.com/610. And there you can get all the transcripts, the show notes, all the goodies can be found over there. And again, if you want to ask that question head over to theamazingseller.com/ask. And you can do it over there. All right, so let's stop talking here so we can listen to the first question and I'll give you my answer.

[Q&A SESSION]

[00:06:08] Jeff: Hey Scott. My name is Jeff. I have a question about organizing online businesses and starting out with a website and all the details are involved such as who do you use as a host, who do you use for your email and then basically what software programs are the best to kind of streamline and be organized when you're trying to include email marketing, SEO, there just seems so many options out there for software programs and my head is kind of spinning. I just really don't know where to start there. I use Bluehost for my website, I’m launching two websites and two businesses at the same time.

I've been told that Google's probably the best to use. As you know it's kind of a pain when you have to switch everything over. So what advice can you give me or listeners about how to start fresh and clean and organized when it comes up to setting up your website, your hosting, your email. Who is the real one stop shop here?

[00:07:20] Scott: All right. So Jeff great question. Thank you so much for calling in and leaving this question. So here's the deal. Now a lot of people want to know like what are all of the things that I'm going to need and I don't like to ever overwhelm anyone but when we're talking about doing the things that we've been talking about here for the past year and a half, two years and that is building a brand, we need a home base. And in that home base we're going to be able to publish our content but also sell our products, build our email list, like all of those things.

So, there's really a few things that you need right out of the gate. Now, is there an all in one solution? Not, really. But some of these things you don't need but once. So let's just talk about the domain name. We have to get a domain name. A domain name is just your web address. So it could be ‘Iloveflyfishing.com'. Like that's your domain name. Now there are some solutions out there that if you get your hosting which we'll talk about here in a minute you can get the domain name through that hosting as well. You can do that through Bluehost which I believe you said you're using right now Jeff.

Now here's why I don't like doing that though. Is once I create that domain name and it's sitting somewhere and parked somewhere and that could be in Bluehost or whatever. I almost feel as though it's connected to that account or that hosting and for me to separate the two it becomes harder. So what I like to do is do them separately. So I buy my domain names over at GoDaddy.com. That's where I'll get them. And then they’re just kind of parked there until I tell them where to be pointed to.

I'm not going to get too technical here. But what you'll do is you'll just tell that domain name where to point. Now, with the hosting I do like HostGator. I've been using HostGator for years. They have all different types of packages. I've also used Bluehost. They are another good solution. But I've been using HostGator for a lot of different businesses and they've just really come through as far as customer service and all that stuff. But again, you can use whatever you want. So once you have your hosting then you just have to tell your domain name that that is where your website is going to be located and then every time that someone types in your domain name, it will point there.

[00:09:33] Scott: So that's it. That's what we need first. We need those two things. Now what I need is I need some type of platform that will sit on top of the hosting or inside the hosting that I can start to publish on. And that would be for me WordPress. I use the WordPress engine in a sense and then I'll just use a theme. A theme can be a free theme, it can be a paid theme. There's thousands of them out there. I'd recommend in the beginning just something really clean and simple. Like don't over complicate the theme because that can also weigh it down.

Meaning that it will load slower and all those things. So keep it really, really clean. Now, the only thing I would add here inside of the WordPress platform that I'm using is plugins. Now, these plugins allow me to do search engine optimization better.

There's a plugin called Yoast SEO. So that's a good one.

I also think that having a way to have short links, or what they call pretty links. So something like theamazingseller.com/training. That will lead to our training for The Amazing Seller. And by the way if you go there you'll find a pretty cool sweet deal that we're doing right now depending on when you're listening to this.

And we're going to be running a beta program there that you can be part of depending on when you're listening to this. If not, you can always get all the details to our training right there. So that's a pretty link, theamazingseller.com/training. Now, if I put the long URL, the long link it would be hard to remember and all that stuff. So I can just create these pretty links just like the show notes here, theamazingseller.com/610. If you go to that link it will take you, it will re-direct you over to the long URL name. So that's a pretty link.

I think that's really important. They have a light version, it's a free version I believe. Really, really easy to install these. I'm not going to go into that right here but that's what I'd do.

[00:11:29] Scott: Just get some plugins, very, very a basic set of plugins though by the way because you don't want to really make the website perform slower. Every time you add something to the theme, it's going to slow things down. That's why we want to keep it light and keep it fast because when people come to your website you want them to be able to get what they want before waiting and then they won't bounce as they call it.

The other plugin that I'm a fan of and because I use it and also because I'm the creator of it with Chris Guthrie is Giveaway boost. Giveaway Boost allows us to install this plugin and then use the WordPress platform in the blog to create these pages to do giveaways so you can run contents and you can do promotions. You can do like ‘Get 20% off' enter your name and email address here. And you'll get the code and then it will send you the code and then you can build your email list that way. So that's Giveaway Boost.

Now the cool thing with Giveaway Boost is if you want to build these, what we call landing pages to capture emails, this makes it really easy to do that. Now, if you don't have something like Giveaway Boost there's probably some free ones out there that you can install. It will allow you to load some type of capture form. But that's where the next thing comes into place and that is an email capture form and a service that allows you to email people by drafting up an email and then sending it to 100 people or 10,000 people or 100,000 people with a click of a button.

And that's what they also call, it's referred to as an autoresponder. An autoresponder is basically what it says. You can load up these messages and as someone joins they'll get these messages however you want to have them drip out. So you can have immediately have someone send to them as they join whatever, the contest or maybe they just got a coupon code or maybe they just entered to get a free download. They'll get a message that will come automatically and say, ‘Hey thanks for grabbing my free guide or thanks for entering the contest. Here's what's going to happen next.‘

[00:13:28] Scott: Like that's an autoresponder. And then you can have other messages that follow that and you can set it to two days after this send this. Don't send it on the weekends. Send it between this time frame. Like you can do all that cool stuff inside of the email capture program or the service. And what we use is Convert Kit. Big fan of Convert Kit. I’ll link everything up in the show notes page here. You can get easy access to those. I am an affiliate for Convert Kit. I'm a big fan of Convert Kit because they make things real easy and it's a really a great program for advanced features without having to be an advanced program.

You can literally set this stuff with just a few clicks. So theamazingseller.com/convert and that will take you over to Convert Kit and you can probably go to Convert Kit too. That would be another pretty link. But if you want to go there it's my affiliate link, you'll buy me a cup of coffee if you use their service. But it's an awesome service. And I definitely recommend it. So that would be something that I think that you would need immediately because I think the minute that you make your website live, you should have some type of capture form there.

And you can create capture forms inside of Convert Kit too. You don't need something like Giveaway Boost if you don't want to. You just can't do like the count downs and the sequences like that or you can't add in the social proof elements to it. Like there's a whole bunch of things that Giveaway Boost does that we've build in to make it work well when it's being shared and actually making it more shareable. So that's why we use that. But you can still build capture forms inside of Convert Kit.

The cool thing is when someone joins your list through Giveaway Boost we also connect that back into Convert Kit. So you don't have to go add them. It automatically will add them to your list which is really cool.

Now, if there was another one that I would say, maybe one that I would want ready to go and to start learning would probably be Click Funnels. And that one there is going to be a little bit more advanced. But it is definitely something that you will be wanting in the future if not now. But I would say pause on that until you get those other things in place.

[00:15:32] Scott: That is not something that you need right away. What I do think you need right away is you need your domain name, you need you hosting, you need a platform that you can start to publish on which is WordPress. And then from there, those pretty links, having good SEO set up because that's where those plugins come in. I would say Giveaway Boost would be my first landing page builder and then from there email capture and that would be Convert Kit. So that's it.

Like that's what I would have. So again thinking about this at like big picture like home base that is it right there. Now the other things that I would want to have in place is my social media channels. Now again, I wouldn’t do all of these but I would have them created. At least create them in your brand names so this way here they won't be taken by anyone else. So Facebook page, Facebook group and Instagram. Like those will be the three that I would have sitting on there ready to go. Now, the Facebook page one is important because when you start to run Facebook Ads you're going to want that. And it's also a great easy platform to just start publishing on

And you can also repurpose the stuff that you're publishing on your blog if you're doing that already. And then the other one that I would have sitting there waiting is YouTube. And that would be it. Like that is everything that I would have sitting there waiting and ready to go. Like I’ve just kind of built out the entire home base. I've got these external channels ready to feed into my home base and then of course I've got my products and everything selling on Amazon which then also can come back and point to my blog and to my social media channels and all of that stuff.

So we're creating this ecosystem in a sense that’s ours, that’s something that we control and then from there we can continue to build on it. You don't have to build it all out like I said but you could take the time to just set up these channels to have them sitting there ready to go. So hopefully that answered your question and again, it doesn't have to be fancy. lt just has to be done and I think it's really important especially moving into 2019 and beyond. This is a key ingredient. And this is something that we did from day one. Day one.

[00:17:36] Scott: And now we a blog that's getting over 70,000 unique visits per month. It's right now currently at the time of recording this generating about $1,500 in profit from ad revenue, from that traffic which doesn't take into account any of the products that we're selling inside of the brand itself on Amazon. So this is additional revenue but that was done over 20 months now of content build and building out SEO and all that stuff. Nothing complicated though. And then YouTube just starting to do that right now.

Over 1,000 subscribers because of that. And then of course we're constantly building and adding to our Amazon channel there. So all of that stuff kind of goes hand in hand and this is everything also that we're going to be really going deep into our new program called E-Comm Business Formula and it's going to take the place of Private Label Classroom because Private Label Classroom is just a small part of this business building process and all of this other stuff that we're going to be talking about like this right here setting up your home base, and your external channels and building traffic externally and email list and all that stuff.

That is going to be happening inside of E-Comm Business Formula. So if you’re interested in learning more about that and depending on when you're listening to this becoming part of our beta class, head over to theamazingseller.com/training for all the details there. All right, so guys. This is going to wrap it up officially. Episode 610, all of the links are going to be dropped there and the transcripts and the show notes, theamazingseller.com/610.

All right guys. So that's it. That's going to wrap it up. As always remember I'm here for you, I believe in you, and I am rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.

[END]

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