Are you fired up and ready to take on the weekend? Do you have plans to work on your ecommerce business or are you in for a much-deserved break? If you want to keep the fires burning, you’ve come to the right place. It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, provides his answer to a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this exciting episode!
Why you need to embrace the long game.
Let’s face it; everyone loves to find a shortcut. Just announce at your next family gathering that you are going on a road trip and chances are, someone will have advice on how to find a shortcut. But the truth is, there is no shortcut when it comes to building a future-proof ecommerce business. Go ahead and get the idea of a shortcut out of your mindset if you want any chance for long-term success. Buckle up and be prepared to build a solid foundation for your business, brick by brick. To hear Scott expand on this critical topic, make sure to listen to this episode of The Amazing Seller!
Invite your audience along for the ride.
When was the last time you took a stroll through YouTube? Sure you’ve probably ended up there for a cat video or two but when was the last time you really took a look at how influencers and others intentionally engage with their audience? If you look closely, you’ll find that few YouTube channels come out and act like an expert. This is good news for you! You don’t have to go into building your brand or a YouTube channel with all the answers, just invite your audience to join you for the ride. You can use this approach as a way to bond and build a relationship with your audience. To learn more about this valuable approach, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!
TAS resources made for you!
Do you ever find yourself faced with an issue or challenge in your business and you wished someone had a blueprint to help you out? Outside of using Google to find your answer, what do you do? Yes, you have Scott’s advice in the form of this podcast but what if you want a more in-depth approach? Good news! Scott and his team have worked hard to bring TAS followers like you a top-notch resource called, the “Ecom Business Formula.” This book is a “blueprint” to launch and grow an ecommerce business rather than a traditional how to sell on Amazon “book.” Make sure to check out the link in the resources section to grab your copy!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [4:15] Scott’s thought of the week, the long game vs. the short game.
- [11:00] Question: Should I start a YouTube channel for my business?
- [15:45] Invite people along for the ride.
- [21:00] Closing thoughts from Scott.
TRANSCRIPT TAS 637
TAS 637: Ask Scott #199 – Should I Start a Youtube Channel for my Business?
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 637 and session number 199 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again here today. And I'm fired up…
[read more=”Read full transcript…” less=”Read less”]
…to answer this one because, well it's a good question and it has to do with external traffic and it has to do with just external channels. And well I'll just tell you what it is. So should I start a YouTube channel for my business?
It's a good question. And I've got some thoughts on this Then you might be thinking Scott is going to say, ‘Yeah, of course you should.' But there are certain markets that lend itself to this and there's some instances that don't. So we're going to go ahead and discuss that in detail. Now, before I do jump into that you guys know how this works, if you guys are long time listeners.
If not, welcome to the show. But the way that we do this normally is we go ahead and we give you a little bit of thought of the week, kind of what's been going on in my head. Or just things that I've picked up from my listeners. And there's a good one here this week that's been swirling around in my mind. But before we do jump in there if you have a question that you want me to answer on an upcoming Ask Scott session, all you have to do is head over to theamazingseller.com/ask. And you can do that.
Just go there and leave a voicemail or write a comment or you can go over to YouTube as well, theamazingsellertv.com. And that will take you over to the YouTube channel and if you go over there, leave a comment. I will see it and if I feel as though it will make a good question for the show I'll go ahead and answer it and we will do it here on the podcast, we might do it on video on YouTube. Heck, we might even do it on Facebook. So anyway, submit your question. So here's the other thing I want to do. I want to give you guys a little bit of a reminder.
If you guys have just been tuning in here maybe the past week, maybe you missed this or maybe you've been here for a while and you've already heard this but I'm going to tell you again.
[00:02:04] Scott: A little reminder, been working on this ten-step formula thing of really how to build and grow a successful future proof business. And I've actually now finally completed the book version of this where I take in this process and really distilled it down into more or less like a blueprint or roadmap, whatever you want to call… I like blueprint because I come from the construction world years ago.
But what I did is I created a digital version that you can go grab right now and it's going to help you go through the process of really finding but then validating your market. Or if you currently have a market that you're in right now, how to validate the growth moving forward and also really maybe how to pivot in that market. Find those sub niches in that market. So it's really how to find and validate your market and we go through a check list and it’s a ten-step formula. So there's ten steps.
And we go through that checklist and the cool thing is and I've been finding this as people have been going through it they have been telling me, ‘Listen, this is has been very helpful because now I'm going through this process and at the end I feel more confident going into this market because I know that yes, picking these products are going to make sense but then also there's a lot of future growth potential. And that's really what we want to make sure that we can do. So if you're interested in checking that out, got a nice little short little link here for you, it's ecommbizbook.com. You can go to ecombizbook.com.
You can grab it there. Yes, you’ll buy me a cup of coffee and yes I'm drinking one right now. And I'd appreciate it and yeah. You guys know I love my coffee. So just to let you know that there is a small fee there but very, very small enough for me to get a Starbucks coffee pretty much. All right, so go over and grab it, and I'll tell you what, if you get it and you don't think that it was helpful let me know and I'll give you back your coffee money. Just email me. I don't think that's going to be the case because I've had so many people already tell me how helpful it's been.
[00:04:02] Scott: It really opens your eyes to that future growth and the potential and also really just more confidence going into that market. So definitely check it out. ecommbizbook.com. All right, let's talk about my thoughts here for the week.
Now, I've talked about this before. I'm going to talk about it again. And the reason why is because I just had a conversation the other day with someone that we were talking all about this. And it goes like this, a lot of people out there are thinking too short term. They are thinking about how can I right now get results like fast.
Like we all want results fast. We want to go on a diet and lose like five pounds tomorrow even though we know that's not really smart, it's not healthy. But we want it. Oh my gosh, I'm going to the beach in a month. I want to look ripped or whatever. Yeah, I get it. But realistically not possible unless you starve yourself and that's not healthy and we don’t want to do that. But we know that if we do this over time, and I'm using dieting as an example because I think we can all relate to that. If we do this over time, if we just stay consistent, if we have a plan, if we stick to that plan and we show up every single day and I'm not even saying going to the gym hard core every day.
I'm just saying show up, and do something and dial in the diet or whatever. You're probably going to lose weight slow and steady and that's the healthier way of doing it. The same thing in a business. If you're in this thing for the long term, we can get some short-term results and I'm going to talk about that here in a minute but we can also get a lot of long-term results. And things start to build on each other and they start to compound on each other. And it's so so important that you understand that.
We're going to put in the work today but we might not receive all the results until next week or a month from now or six months from now. Or on our case, our blog in the new brand is getting over 100,000 unique visits per month to that blog. Crazy. Now we're getting so many more emails, we're able to put offers in front of those people.
[00:06:03] Scott: So if we have a launch week for a new product or we want to launch a product we can do that. All of that stuff is there because we put in the work. And yes in the beginning you're getting, like no one is seeing your stuff. You're getting crickets and that's discouraging. But you know what, it's your work. You show up and the more that you show up and you put out more things into the market place and I usually refer to these things as these little pieces of real estate or these assets that you're building you have more of a chance for people to come back and find your brand.
So that's a lot of the external stuff that we're talking about and even on Amazon. If you're getting feedbacks on your account, that's helping your account. It's seasoning your account. So over time your account will become more seasoned. Someone coming in doesn't have that so you don't have an advantage now. You have a listing that might be a year old versus one day old. You're going to have a more seasoned listing and Amazon will look at that. So there's things that we have to understand that we're doing the work now but we're going to get the rewards later.
So that’s the long game. The long game. It doesn't have to be like ten years of a long game. It can be a year. Like if you just show up for 12 months, and do something consistently every single week you're going to get results. But most people start and then they stop before they even get a chance to have results because they don't give it enough time or they don't keep showing up. So long game versus the short game. Now the short game can happen here in this business world that we're in right now because well we have this amazing platform called Amazon.
So you can really have both. And this is kind of what we're teaching of inside of E-Comm Business Formula, also you can find the condensed over in ecommbizbook.com. You can go there and go through it. But basically it's all about this. It's very simple. We find the market. We go after a submarket inside of the bigger market.
[00:08:03] Scott: Then we find products by doing some validation that are selling that we know that we can launch on Amazon. The we leverage Amazon by putting our product up there because we've done the right research. We didn't go after the most competitive products. We went after products that we think that we can rank pretty easily. And we'll go to those more competitive ones later. Yes we can do that once we get external assets and all that stuff. So that's our quick win. Because we're going to be able to get sales pretty quickly.
And then we're going to be able to start building those assets from day one. That's your email list, that's going to be your blog content maybe or maybe your YouTube channel or maybe it's going to be Pinterest. Whatever it is, whatever your market is hanging out, that's why we have to determine that stuff. Again we go through that in the ten-step formula. We validate these different pieces and what you can start building now that will help you later. And then we're going to be able to add additional revenue streams when we do this stuff.
Later down the line. Right now currently we turned it on about three months ago on our site, we should have did it sooner. My fault. Should have did it sooner. We're now generating just about $2,000 in additional revenue, and I say revenue it's pretty much pure profit because we're not spending to get traffic there. That's all Google traffic or our email list traffic. So we're making an extra $2,000 bottom line on the business right now and we're getting affiliate commissions of upwards of $1,000 to $1,500 per month. So an extra $3,500 per month because we went the long game.
And that's just going to build. So now our focus is okay, how do we get more traffic. We keep doing what we're doing. Just maybe we amplify it even more. So that's what we're talking about. So long game versus the short game. So anyway, that was my little rant on that. I didn't realize that was going to turn into a rant but it was. So anyway, what are you playing? I want to ask you that question and I want you to answer it to yourself. What are you playing right now, are you playing the long game? Are you playing the short game?
Because you got to be real with yourself. Are you looking for, ‘I'm going to sell a product on Amazon, I'm going to be able to get this thing selling, and I'm going to quit my job.’ That's the short game because honestly because it's not even realistic.
[00:10:05] Scott: Can you get a product that takes off, you're going to hit a home run and you say okay, I've got enough now. I can leave and then all of a sudden you leave and Amazon shuts your account down. Not good. Short game. Short game thinking we don't want to do that. We want to think about long game. We want to also shore up the business by going out there and building these external channels and building out the external things to help support it. The assets that I always talk about.
So, that's going to wrap that up but again, ask yourself that question. Are you playing the long game or the short game? And I hope that you start playing the long game because that is a game changer. So let's go ahead and I'm going to read this question. This one came in in an email and I generally like to air the ones that come in on a voicemail. And if you did submit one on a voicemail, I will try to get to those. I've been trying to mix it a bit because I don't want to leave out the people that just either sent an email or left a comment.
So anyway, this is what I'm going to do today. I'm going to actually read this one here. It came in from a guy by the name of Paul. So Paul if you’re listening here we go.
Starts out says, ‘Hello Scott. I love the show and I really appreciate your work. Will keep it short since you probably get a lot of questions.' Yes I do and thanks for keeping it short. You guys know I like bullet points. If you write me an email, bullet points. Love them. ‘Since I'm not an expert in my target audiences, my niche, I want to create a YouTube channel where I share my experiences in getting into the hobby.' Love that by the way.
‘I really want to provide value and also build my personal brand with YouTube. But I am not sure on how to disclose that I'm a brand in this space. Want to be honest upfront but also don't want to lose people or get them to even hate on me because they suspect I just want to push my products. Should I create the YouTube under my brand's name or should I create a separate account? Would love to hear your take on this. Thanks again, take care.'
[00:11:58] Scott: So Paul. Thank you for that. And there's a few different ways that we can go about this. Number one, let me just kind of highlight here with a highlighter because I think it's important that what you're doing here as far as you want to get into a market, you want to get into something that you're not even an expert in yet. But you’re going to document the process. Now, someone that is a listener, I had him on the show and he's got a brand called Still It. And I believe it's like a, oh gosh I'm going to screw this up, something like Behind the Craft.
I'm sorry if I messed that up. I probably did. But anyway, it's about distilling. It's about basically it's kind of like home brew in a sense. But learning. He's learning. So he decided to show up, going back to the long game. He decided to say you know what, right now I don't have enough capital to invest my first private label product and I'm not even sure what that product is going to be. So instead of going out there and thinking I have to launch a product I'm just going to go ahead and go after the content side of things and I'm going to show up once a week.
I'm going to commit to it and I'm going to do that for one video per week and I’m going to post what I'm doing every single week to learn more about this distilling thing. And he did that for 52 weeks. Actually more than that now. His goal in his head was like I want to like 500 subscribers and I'll be happy and then maybe I can turn on Ad Sense and then maybe start getting a little bit of revenue there. And so right now, fast forward he's got 15,000+ probably 16,000 now subscribers on YouTube. And every time he posts a video it gets between 1,500 and 3,000 views in like a week, week and a half, which is crazy.
So he did that, no product. Nothing yet. But he's making over $1,000 right now through that channel. So he's building leverage, he's building assets, it's really awesome. But anyway, that's exactly what he did. I'm a big fan of that. This podcast started by me saying I'm just going to record myself going through this process, through this journey and I'm go share what I'm doing.
[00:14:03] Scott: And see if people are interested in that. I wasn't an expert, still not really an expert. Yes, I'm more knowledgeable maybe than the average person as far as when it comes to this stuff but I'm always learning. I don't think yet you're ever like expert, expert status. It's like you're always learning. So yes, you're a little bit further than someone else but it's nice to see that. It's actually refreshing to see that. So I say yeah, go for that for sure. That's awesome.
The other question was you want to build a personal brand but you don't want to disclose you're in this space.
So the way that you can do this is you could still create the YouTube channel under like the brand but you're the face of the brand or you're the personality of the brand. That's fine. Actually, there's someone in my inner circle right now that's doing this exact same thing. So the channel is going to be like the brand but it's going to be like you have this spokesperson or you have this person that's going to be showing up. I mean you see this all the time on like these cell phone commercials. Like the Verizon guy or the AT&T guy and girl.
Like you kind of see these are people that are showing up. And you can always add new people to that. That's the nice thing about that. I probably would say moving forward if you're ever thinking about exiting a brand you definitely don't want to be you're the one that has to be the one showing up. You want to be able to maybe even bring other experts in or other guests in that could be on there. So this way here it's not just you. In the beginning it's probably just going to be you but that's just something to think about.
But yeah, I would disclose that your brand that right now I'm just going to try to serve this market the best that I can. Like you're frustrated because they don't make a guitar stand the way that you like and you're going to go out there and build the best guitar stand and you're going to take people along through the ride with you, the journey.
[00:16:07] Scott: You're going to say I'm going to have the prototype made or I'm going to have an adjustment made and here's what it looks like. Should I go with gun metal or should I go with silver or whatever? You can ask opinions through that process too and let them be part of it.
The part here kind of cracks me up, you want to be upfront with people which is kind of cool but you don’t want to lose people or get them to even hate on you. That's going to happen. You're going to get people that are going to hate on you.
Just going to say it right up front. And give you guys that are going out there and you're putting yourself out there, you're putting your brand out there, you're going to get people that are going to hate on you. It's just the way it works. You got to have a little bit thicker skin. It's kind of getting a review on Amazon. Your first like one star, you're like, ‘Oh my gosh.’ It ruins your day, your night, your week, you got to get that stuff go. You're going to get people they have nothing better to do. But I don't say hide it.
You don't have to come out and go, ‘Hey, my name is Scott. And I’m going to show you how to play guitar. And oh by the way I sell products.' You don't have to do that. It could be just like you mentioning like showing people how to play these scales on the guitar today. And you're going to use your tuner and actually the tuner you actually helped design because you were frustrated with a tuner. If you guys are interested you can go check out, and you go back to your lesson. Like that's it.
You don't have to get crazy with it. So yeah, as far as getting hate, you're going to get hate. We all kind of do and it's never easy but it's part of the game. It's okay. But just understand that if you're helping people and you believe in what you're doing is good and you're adding value to the market place don't worry about it. I would say be as transparent as possible. Tell people your weaknesses, tell people what you're frustrated with. Show them that you're struggling to play those scales week after week by showing them that you're going to keep trying.
[00:18:04] Scott: Those are things that I think that a lot of brands aren't willing to do. Now, that doesn't mean to show them every, like everything is bad and nothing is good. You want to show them some of the wins that you've heard too. So there's different situations for every business. But I would say definitely take people through the journey with you. Show them what you're doing. I would probably create the channel as a brand. So that way there it’s kind of supporting it but I would also probably the profile image to be you or a face.
So again, there's going to be mixed opinions on this. I say just go for it. And you can always play around with that stuff later as far as like you want to have your thumbnail image you or you want it to be a logo, whatever. I wouldn't lose sleep over that stuff. I would just start producing content. I would show up. I would give five things that you can start recording right now. I would show up and record. Like that's what I'd do. And actually I'd take it one step further. I would actually show up on Facebook and I do a Facebook live on a fan page.
So I'd create a business fan page and then from there I would post a Facebook Live and I don't care if you have a one person watching. It doesn't really matter. And then from there you're going to start getting some organic reach eventually as you build that up. But forget that. You're actually creating a video there. You can then pull down and then you can repurpose that and put it up on YouTube. So you kind of create one piece of content and you kind of leverage it.
You can do other cool things with it as well. But you might want to do that because it also forces you to kind of start, you can't stop until you're done. It's a little nerve racking sometimes. But you might want to practice without doing that first but if you screw up, you screw up and guess what, if get done and you don’t like it you can hit the delete button. And that way there you can say, all right, you know what two people seen it. Okay, let me just delete it. No big deal. So that's what I’d definitely do.
[00:20:01] Scott: I think that's it. I think the should I create YouTube under my brand's name, yes. I already answered that.
Okay, cool. I think I gave you everything that I would suggest but my biggest thing, but my biggest take away would be yes, do it. Yes, create that YouTube account create it as your brand and then show up as you. Like, ‘Hey, this is Paul from bassfishingtips.com and today I've got an awesome tip for you.’ That's it. Done. That's what I'd do. And I'd encourage you to do it. Number one you're going to learn how to post a video on YouTube.
You're going to start getting into that world which is a whole other animal but it's fun. And then you'll be able to leverage that content. If any of you are listening and you can create video and you're okay with getting on video or at least giving it a try there's so much more potential to leverage that content in multiple areas on multiple platforms. So I'd encourage you to just give it a go because it's really, really powerful. So, that is going to wrap up this question. And it was an in-depth one.
I love it. If you guys have any other questions regarding to external traffic or building your email list or are marketing or selling on Amazon, whatever it is, let me know and I'll do my best to answer it on an upcoming as Scott session. So all you have to do is head over to theamazingseller.com/ask you can do it there. You can also go to my YouTube channel at theamazingsellertv.com and you can do it there as well. And then just one final reminder, two things. Long game or short game? What are you playing?
I want you to answer that question and then number two if you right now are going through the process of either finding your product or your market and you're stuck and you don't know how to move forward go grab the book, ecommbizbook.com. I'm telling you, it will walk you through every single step in that process and you'll feel a lot more confident coming out of that going into your market.
[00:22:03] Scott: And once you figure out the market and the sub-market that you are going to be targeting, it becomes so much easier to go out there and do everything that we're talking about right here today. So guys that's it, that's going to wrap it up.
As always, remember I'm here for you, I believe in you and I'm rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.
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