Scott always tries to keep things down to earth and approachable but do you ever wish you could just shoot the breeze with him and get his unfiltered thoughts? If so, you are in luck! It is time for another Real Talk session with Scott and Scotty, this time from their hot tub. On this episode, you’ll hear the guys talk about a recent customer service experience, how Scotty is growing his basketball coaching business, what it takes to serve your market, and much more. Don’t miss a minute of this helpful conversation between Scott and Scotty!
Don’t skimp on customer service!
When was the last time you had really terrible customer service? Unfortunately, those negative experiences tend to stand out in our minds way more than the positive ones. This is why you need to focus on delivering high-quality customer service each time you get a chance to interact with your customers or potential customers. The last thing you want your brand to be known for is poor customer service. On this episode of The Amazing Seller, you’ll hear from Scott and Scotty as they share a helpful lesson about customer service that they experience, don’t miss it!
Focus on delivering value.
Did you know that you can gather followers who become fans of your brand just by showing up and delivering value for no charge? It’s true! Just think about how you came to be a fan of TAS, sure Scott has some products he offers, but you get so much great content for free! If you can find a way to create resources like a podcast or an ebook, you can leverage that resource to grow your following. To hear more about this effective strategy, make sure to listen to this episode of The Amazing Seller!
How making connections can help your brand grow.
Some of the best ways to grow your brand won’t cost you any money. Seriously! Once you’ve created content for your brand, consider reaching out to other brands to partner with and cross promote. If you can deliver value to their audience and they can deliver value to your audience, it’s a win, win! What do you have to lose? Just reach out and make the ask, the worst thing that can happen is they ignore you or they say no. To hear how Scotty was able to make the right connections to grow his business, make sure to listen to this episode of The Amazing Seller!
Slow and steady wins the race.
If you’ve been part of the TAS community for very long, you know that Scott often talks about the value of adopting a slow and steady approach to building your brand. Sure, you could go out there and try to catch lightening in a bottle but why do that when you can follow a tried and tested approach? Look, it might not be sexy and popular, but Scott’s approach to brand building works! Learn more about brand building and the slow and steady approach from Scott by listening to this informative episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [3:30] Scott and Scotty start the REAL TALK session in the hot tub.
- [11:00] Why good customer service is so important.
- [15:00] Scotty talks about his business training basketball players.
- [18:45] Why networking in your target market can help you grow your business.
- [23:00] Delivering value and supporting your market.
- [28:40] Slow and steady wins the race.
- [32:00] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
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