Are you fired up and ready to take on the weekend or are you hoping to get some much-needed rest? If you want a little push in the right direction with insights and advice you can use to advance your ecommerce business, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and engaging episode!
Focus on finding a solution.
Let’s face it; people are more likely to focus on problems rather than solutions – that’s just human nature. But where does only focusing on problems get you? Down in the dumps! Yes, you are allowed to get upset and frustrated when things don’t go your way, but you can’t stay there if you want to be successful. Leaders who are ready to take their business to the next level give themselves space to get angry and then they pivot to find a solution. Tune into this episode of The Amazing Seller as Scott expands on this valuable lesson!
Create your own bundles.
As an ecommerce seller, you need every trick, tip, and tool in your toolbox if you have any hope to beat the competition. Did you know that one of the best tools you have is an easy option to bundle your products or variations? It’s true! Why not manually package a few of your products and variations and list them to see how they perform – what do you have to lose? Get the full run down from Scott on what it will take to make this experiment work by listening to this informative episode of The Amazing Seller – you don’t want to miss it!
Brand Accelerator Live!
When was the last time you were really encouraged on your entrepreneurial journey? It doesn’t happen too often, does it? If you find yourself struggling to stay focused and positive – you aren’t alone! Why not take the time to invest in your growth as a leader and connect with like-minded leaders? Scott has poured a ton of time and energy into Septemeber’s Brand Accelerator Live event. He’s attended a ton of ecommerce events, and he wants this one to stand out from all the rest. Learn more about what will be featured and how to get a great price by visiting the link to the event in the resources section at the end of this post.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [2:00] Scott’s thought of the week, focus on the solution.
- [4:45] Question: How and can I create bundles on Amazon and be profitable?
- [9:00] Why you should try a test bundle.
- [15:00] Closing thoughts from Scott.
TRANSCRIPT TAS 667
TAS 667: How and Can I Create BUNDLES on AMAZON and Be Profitable? Ask Scott Session #209[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 667 and session number 209 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single week. And we’re…
…going to do it again here today. And I’ve got a great question, came in from Cameron all the way from London. And I’m going to actually play this message because there’s a lot of little questions inside the big question but the question in a nutshell is “How can I create bundles on Amazon and still be profitable?”
That’s the overall question but there’s a lot of little questions inside of there that we are going to address here in this episode. The only thing I want to do is remind you if you have a question that you want to ask on an upcoming Ask Scott session. All you have to do is head over to theamazingseller.com/ask and you can do it right there just like Cameron did. And leave your first name, where you are tuning in from just so I know who I’m hanging out with here on the podcast. So definitely do that.
The other thing is show notes. If you want to download the show notes you can head over to theamazingseller.com/667. And my thoughts of the week, I’m going to jump right in them.
If you did not listen to episode 666 you probably want to do that if you’ve ever had a bad day. Now if you haven’t had a bad day I want to talk to you because I don’t know how that’s even possible. I don’t think it is possible but it happens and when it does you need to know how to deal with it. In episode 666 I actually shared a very, very bad day, bad morning, everything was blowing up and crashing and things just weren’t working.
And I talk about that and I also talk about how I dug myself out of that hole. And one of the things that I want to repeat here, if you did listen to that episode is something important to understand is these things are going to happen. Just face it, they are going to happen. Nothing goes as planned usually but it’s how you deal with them that makes the difference.
[00:02:03] Scott: So accept it and move on, easier said than done. So here is something that you can do for yourself but you only get five minutes to do it. And that is give yourself five minutes to be mad, be upset, be sad, give yourself five minutes. You might even want to set a timer. And from there you’ve got to start asking yourself, “How am I go to fix this or what’s the solution.” Then start focusing on the solution.
And the way that you can do that a lot of times is asking yourself questions and then you can start reverse engineering how you are going to fix it. It might be as simple as, “I’ve got to get on the phone with Hostgator and figure out why my server is not online anymore.” Something like that and you’ll hear a little bit more about that in episode 666 if you missed that episode. Now, the other thing I want to do here before I jump into the episode today or the question that I’m going to answer here, and this does relate to if you are having a bad day, one thing you need to do is surround yourself likeminded people because that does help a lot.
And one way to do that is to attend really awesome events and well, I’ve got an event for you and it’s called Brand Accelerator Live. And if you have not grabbed your ticket yet, you should do so before the price does increase because right now we do have a special offer for action takers that are getting them before we end up raising the prices which will be in the next month.
Definitely make sure that you go grab your ticket. Now if you’re listening to this later and you go to that page and for some reason they are sold out and we have a wait list, jump on the waitlist just in case. So this way here if we have anybody cancel or anyone that has conflicts or something, we can have a spot available for you.
But if you’re listen to this at the time that this airs I’m pretty sure that there’s going to be tickets available still although we are selling tickets on a regular basis. So definitely brandacceleratorlive.com, great people, great connections, like minded people, that could probably help you through a bad day by the way.
[00:04:07] Scott: I know I lean on a lot of people that I know in this space and just in the entrepreneurial space personally too and I always lean on those people when I need them when something happens like this. So definitely, definitely connect with like minded people and Brand Accelerator Live will be that place.
So, with all that being said let’s jump into today’s question. We’ll go ahead and listen and then I will give you my thoughts, my advice, my recommendations and then we will wrap this up and you guys can get on with your weekend or your week, depending on when you are listening to this. And we can get rocking and roll. What do you say? Let’s do this.[Q&A SESSION]
[00:04:43] Cameron: Hi Scott, this is Cameron from London. I really, really love the podcast listen to it almost all day, every day to work, on the way home from work and at work, when I’m driving. And also a member of the private label classroom which you’ve really helped me to source my first products and know how to validate all the different metrics. I’m making for in order to find a successful product so I want to say a big thank you. All the free stuff that you are doing and also the more structured and organized paid content which is really, really helpful.
My question is, I’ve got a product and I’m struggling at the moment in terms of finding the bundled items I can put together at the right cost for starters and also to be able to fit all these into one box so they are not going to be too heavy and too big basically to have enough FBA fees. And so my question to you is, if I was to start off doing the product with a small addition rather than the actual full on bundle that I want to do, it’s only a small addition to the product, and then look at maybe adding the other addition I want to lay down on the line, is that something that you would recommend or something I could and should do?
At the moment I’m thinking of bundling the product all into one box but at the moment the box that would come with my product is too small. If I’m to add the additions I want to add I’d have to get a custom box made which will drive up the MOQ and at the moment I’m just testing the market, testing the water to find out if this is going to work for me and if it’s actually going to start selling for me.
The competition isn’t too bad, the sales are quite good. So at the moment it’s looking good on trying to be able to make my products stand out from the rest and I’m struggling to do so at the moment.
[00:06:52] Cameron: Yeah as I said I’m trying to fit all my products into one box and sell it as one product. Is there another way of doing this? Can I sell it as two separate products? Just really looking for your advice on this. Would appreciate if you come back to me and again, thank you.
[00:07:08] Scott: Alright, well thank you so much for that question Cameron, all the way from London. By the way, love the accent by the way. You guys sound so much smarter than me when you have a nice accent like that, I love it. And some people say, “Scott, you’ve got an accent too. It’s like East Coast, New York accent.” And I really don’t think I do but maybe I do I guess and if I do, drop me an email or comment on this episode and let me know. Do you think I have an accent? Just curious.
Okay, lets dig into this question. This is a great question and the gist of it is how can I create bundles on Amazon and still be profitable? That’s the big question. And the big sticking point here is how do I do it without having to buy a whole bunch more of inventory to create a bundle? Because if you are going to create a bundle, you are going to need to put all of those into one package and when you do that it is going to increase the price per fulfilment, it’s going to increase that.
It’s also going to increase the amount of items that you have to order to create these bundles, it’s also going to create a new shipment of boxes or packages that you are going to either design or have them design and then have them packaged and all of that. Here is a shortcut or a ‘hack’. That is, taking your existing products that can be bundled and bundling them yourself at your home and then shipping them in and doing a test order or a test bundle.
[00:09:00] Scott: We did this, we did this in fourth quarter, we did this with about 25 packages or bundles. And all we did was we got plain boxes and then what we did is we took our packaged items and put them together inside of a box and we put a label on top as it was a package. Nothing fancy, just our other packages that were already created in together as a bundle. There is nothing saying you can’t do that but you will need another UPC code and the reason is, is because you are creating a brand-new SKU.
So you are going to either put this in as a variation, which we’ve done so if you are selling a garlic press and a garlic bag on the same listing, you can technically then create a bundle of the two together and put it inside of there. Another example might be three different sizes. So maybe you have a small on one listing, a medium… Let’s just say different colors, that will be easier to understand. So let’s just say you have a red one, a blue one and the yellow one and then you say, “But someone might want all three.”
So instead of them buying them individually, you can say, “Here, get all three colors in this bundle.” That’s a nice way of looking at it. That’s an easy way to understand what I’m saying here. It has to make sense. Now, you might have a product that doesn’t lend itself to putting it on a variation inside of an existing listing. So what would do there is you would create a brand-new listing for just the bundle. I would like to see you do a bundle on an existing listing because then you carry those reviews and you are not starting from scratch.
But you also now found or you can drive traffic through that variation that exists underneath the main parent listing. That’s what I would do. I would take the products that you are going to be bundling together and I would buy a box that fits those three or four or however many you are doing and I would package them myself and then I would ship those in and do a test order.
[00: 11:09] Scott: And that way there you can see if it’s going to work for you. You can also see then the exact price even though you have a ball pack of what it’s going to cost you. Because you may be thinking it’s going to cost you a lot more to do this but it might be more beneficial for you to be able to see all three together and then also more profitable doing it this way.
I would consider doing it that way and doing a test order before you have to go and say, “I’m going to go ahead and order a thousand of each one of those, a custom box, have that designed, put it together,” and then get it and be like, “Oh, these aren’t really working.”
So this way here you can test that. And if you are not doing this already with your current products you should do that. We have someone in the Inner Circle, actually two people that we are doing this right now with. And they’ve got products that they’ve been selling now on a regular basis that are very popular. And now what they are doing is they are taking those popular products that are selling individually and then packaging them together. This is again why we look at finding three to five products that sell well together that the one customer would want to buy.
It also allows us to create bundles without having to create more products. We just take those three products and then we create one bundle so now we added another SKU to our product line by just taking three things or two things, however many you are going to bundle, with each other. And we don’t have to right out the gate create any fresh packaging if you don’t want to because these are already packaged individually so you are just bundling them together yourself. That’s what I would recommend doing.
Do a test. Cameron and everyone else that’s listening, that is thinking about doing this or if you are not thinking about doing this, think about doing this. You can totally, totally do this. The only thing it’s going to cost you is a little bit of your time to package this up and ship it in and getting a new UPC code, that’s it.
[00:13:08] Scott: And if you already have a listing that’s created that’s selling these individual products and it makes sense to add the bundle there, perfect. Then that’s what we want to do. So hopefully that has opened your eyes to a very, very creative way of doing it without you having to do a whole bunch out of the gate as far as ordering 500 or 1,000 of each. You don’t have to do that. Now guess what, if it works now you can order more and you can start creating that bundle.
And we’ve actually done this. We’ve since, we’ve done that 25 package little test. We actually shipped those all-in, they sold really well. We then ordered 1,000. So now we are taking the three different products and then bundling them in one package not individually packaging them, and then sending them into a a box or packaging them in a box. So we are able to now tell a manufacturer, “Don’t put that packaging in there, just put everything in as one. We are going to create custom boxing that actually fits those a little bit better, a little bit tighter,” and then that way there we can save on space. We can also add some custom inserts and things like that.
We didn’t do that until we actually tested it. So I would definitely recommend doing that if you can. And even if you are thinking about starting a new product line, think of that. Even if you are not going to bundle it right out of the gate, think of what you can do in the future with those three or four or five products. But again that’s why we talk a lot about in EBF by the way, E-commerce Business Formula we talk a lot about finding your market but then finding three to five products that one customer would buy if they were your customer.
And I probably should mention here because I’m just assuming that you are a long-time listener. If you are new to the show and you haven’t heard me talk about E-com Business Formula or EBF I actually have a guide that will walk you through the entire process on figuring out your market but more importantly finding those three to five products that you will potentially sell to them in future.
[00:15:09] Scott: If you are interested in checking that out, head over to ecombizbook.com, again that’s ecombizbook.com. It’s what I like to call the play book to e-commerce as far as doing it where you are building a real business, a real brand that serves multiple products to one customer and to a specific market.
So definitely check that out ecombizbook.com. And also guys if you have a question that you want me to answer on an upcoming Ask Scott session all you got to do is head over to theamazingseller.com/ask and you can do it over there. Just leave your first name and where you are tuning in from and we’ll hang out for a few minutes here on the podcast.
Guys that’s it, that is going to wrap up this episode.
As always remember, I am here for you, I believe in you and I am rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.[END]
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