TAS 668 Former FBI Employee Starts Business in Random NICHE and Quits JOB (Full Story)

What does it take to build a business from scratch? Is it even possible to start something from nothing or do you need to have some idea of where you will start from? On this episode of The Amazing Seller, you’ll hear from Scott as he interviews David Young. In his conversation with Scott, David explains why he left the FBI to start his own business, how he made a pivot in his business, challenges he has faced along the way, and much more. You don’t want to miss a minute of David’s fascinating story – catch it all here on this episode!

You don’t need to be an expert!

The common conception of most ecommerce sellers is that they studied ecommerce and went into the industry knowing all the ins and outs, that couldn’t be further from the truth! Most ecommerce sellers went into business not because it was the smartest idea but because it was the one that made the most sense. Which side do you land on? Are you an expert or someone who was in the right place at the right time? Whatever your background, you can make it work, you don’t have to be an expert. To hear how one seller built their career from nothing, make sure to check out this episode of The Amazing Seller!

Don’t be afraid to make a pivot.

Have you ever started down a path only to find that you should have taken another route? If so, you aren’t alone! Too often business leaders will start a business and then get too afraid to make a change even though everyone around them would tell them otherwise! Don’t let that happen to you, make sure you have people in your corner who will tell you what you need to hear, not just what you want to hear. Find out more about what it takes to make a pivot in your business by listening to this helpful episode of The Amazing Seller – you don’t want to miss it!

Why giveaway offers work so well.

Did you know that one of the best ways to connect with your target audience is to run a giveaway contest? It’s true! You might think that giveaway contests aren’t as effective as you thought, but you’d be wrong. Time and time again, Scott and his team have found that giveaway contests, when done right, are the most effective tools you can use to grow your customer base and your brand’s reach. So what are you waiting for? Learn more about how to run a successful giveaway from Scott and his guest, David Young by listening to this episode of The Amazing Seller!

Make sure to use digital products.

If you wanted to make quick cash with your ecommerce business, what would you do? Would you run giveaways or deep discounts or something else? According to Scott one of the best ways to take your business to the next level is to offer digital products that will help your audience. Does it sound too good to be true? It doesn't have to! Learn how your ecommerce business can take advantage of digital products by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] David Young joins Scott to talk about his business building journey.
  • [7:30] David shares his career background.
  • [14:30] What led David to consider building a business online?
  • [20:50] David talks about why he made a pivot with his business.
  • [25:50] Experimenting with a giveaway offer to build an email list.
  • [36:00] David explains the strategy to grow his brand.
  • [43:00] Why digital products are so valuable.
  • [48:50] David shares some SEO tips he recently received.
  • [54:30] A content creation angle from David.
  • [58:30] How to connect with David.
  • [1:00:30] Closing thoughts from Scott.
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TRANSCRIPT TAS 668

TAS 668: Former FBI Employee Starts Business in Random NICHE and Quits JOB (Full Story)

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 668 and today I’ve got…

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…a special guest that I can’t wait to share with you guys. It’s an incredible story. And I love uncovering people’s stories on how they got from where they were to where they are, pivots along the way, struggles along the way, failures along the way. And today I’ve got a former FBI employee who started a business on the side in a very random niche and he quits his job after starting this little side hustle. I’m going to give you guys the full story here with my good friend David Young from Drone Launch Academy.

You are going to learn all about what that means and what he’s done but I really wanted to share the story for a couple of different reasons. Number one, we talk a lot about e-commerce on this podcast. Here is the deal, e-commerce is just one side of a business in my eyes. There is so much more that we could be tapping into. Now David has went out there and created a business in the digital online space and he does have some products that he promotes as an affiliate. But he has not private-labeled his products yet but he still went on to hit seven figures in his business.

Now he is also considering physical products in the future but also the opportunities that are coming his way now that he’s tapped into this random niche. So I love sharing these because they are not your typical, ‘Here is how I found my product, here is how I launched it on Amazon, here is how I got ranked.’

We’ve heard a lot about that, we’ll continue to talk about that because yes it’s a channel that we leverage but I love sharing these because there is a lot of different components here that you can be using and learning from. And you are going to hear all about that here inside of this episode.

[00:02:04] Scott: Now I met David through a mastermind that I belong to. And again one thing that I do is I join masterminds generally with people that I’m not necessarily in the same industry. Not all the time but a lot of times because I like getting a different perspective not just within the space that I’m in. It just allows me to see things a little bit differently and he agrees as we chat through this. So he’s become a good friend of mine and met him through this mastermind so again another reason why you want to connect with likeminded people. And I should probably throw a little shameless plug in there.

If you want to connect with like-minded people like myself and David, you probably want to head over to brandacceleratorlive.com and grab a ticket to my event coming up in September and really excited about that. But that’s what we are going to be doing there is connecting with like minded people and learning all about how to build our brands and accelerate the growth.

But what he did here and he’s going to explain exactly what he did and I’m going to dig in to all the details and we get into some tactics at the end. But he found a passion randomly by the way.

Went to college for something completely different and then found out that he didn’t really like that and then led him to the FBI and then from there led to a passion and he found a need in this market and then created a solution and then created a side business, a little side hustle and then that thing started to explode.

But during that time he also had to pivot. And you guys hear me talk a lot about pivoting, he had a pivot and you are going to hear all about that. It’s really interesting to see how someone starts at a certain location or a certain place and then throughout that journey, things change, opportunities happen, you learn different skill sets, your eyes are open a little bit differently in certain areas and all of that stuff.

But currently he’s went on to generate over seven figures online which is pretty amazing. And again that’s not all profit and he’ll talk about his number one traffic source which he’s also trying to go out there and find additional ones.

[00:04:10] Scott: And he’s got a few different ones that he’s working on and he’s going to walk us through that but he’s went out there and found traffic, converted that into sales profitably and is now building his business. With all of that being said, I am going to let you go ahead and listen to this conversation. Before I do, if you want to check out the show notes and also the video of myself, David and another girl Alex who is crashing it on her blog, and you’ll hear about that inside of that video, if you want to check that out head over to theamazingseller.com/668 and I will link all that up inside the show notes.

Alright so sit back, relax, get ready to expand your mind with my good friend Mr. David Young.

[Q&A SESSION]

[00:04:57] Scott: Hey David, thank you so much for hanging out with me and everyone listening on the podcast. What’s up man, how are you doing?

[00:05:03] David: Yeah great Scott, thanks for having me on. I’m excited to chat with you.

[00:05:08] Scott: Yeah well you and I have met this year in a mastermind that you and I belong to. And its funny, I tell a lot of people, I’m like, ‘Go into a group or another conference that’s not necessarily in your niche or even your community or the type of business that you are building,’ because you are not building technically a physical product business as of right now. You are not in e-commerce but you are in the online space and I really learn a lot from other people that are in just different businesses whether that’s a local chiropractor trying to get sales.

And I’ve got groups that I belong to that there’s doctors and there’s chiropractors and it’s interesting to see that business model and how it does all tie together because marketing is marketing. I met you a little while ago and we hit it off and you are the drone guy.

[00:06:05] David: Drone guy yeah. It’s funny really quick what you said about the different groups because I totally agree. You and I were in mastermind together where it was people doing business online whether e-commerce or courses or coaching or whatever but mostly online-based businesses. But I’m in another group here locally where I’m basically the only online business and the other people are a fitness studio, some bricks and mortar, restaurants.

It’s very wide variety and I get different great nuggets of wisdom from both groups so I totally agree with you it’s good to have input from all different areas because you never go, “My business is so special no one could ever understand what I’m doing.” I think it’s really important.’

[00:06:51] Scott: I think it’s cool too to hear other people when they are like, “Wait a minute, you are selling products on Amazon? What are you doing here?” And then it opens up this whole can of worms or maybe I’m like, “You are doing direct mail how? That still works?” And then you are hearing like a whole other world that you might not be introduced to because you are in your little cove.

It’s pretty cool. But anyway, we are just rambling here. Let’s introduce you as far as giving people a background. Like former FBI guy and all of that stuff. We won’t go into that top-secret information with David here today but just give us a bit of your background.

I know you just went full time online with your business. I want to talk a little bit about that decision, that move, how that all happened but give us little background on David Young.

[00:07:42] David: Sure. So I’ve been doing this business, I have a business called Drone Launch Academy. We are an online right now drone education company so specifically around commercial applications for drones. We have some training courses and we help you pass some tests that you need to take and things like that. So I’ve been doing that full time for almost exactly a year now and then before that I did it on the side as I was building it up for about two years. If you rewind further back, to help make a little bit more sense of the story how I got here, basically my whole life I wanted to be a pilot.

First of all I wanted to be a fighter jet pilot then I realized maybe I’ll just stick to commercial flights. So I thought, “I’m going to be a commercial pilot.” I got some scholarships, I went to a flight school a good university in Florida for the commercial flight program. Did a year of that, realized actually flying in small planes terrifies me so maybe I’ll switch it out.

I just really got claustrophobic, I was stressed out in life in general so I said, “I’m just going to make a change.” So I thought, “Let me think of something to do on the ground.” And I enjoyed some business classes I was in.

All my friends were at Florida State University a couple of hours away so I visited them anyways and ended up switching into doing accounting and finance. The FBI ended up coming just to do on-campus recruiting from our school the year I was graduating. I’m a college senior, I’m just applying to anything like, oh job? Apply.

So I applied to that, that was funny but then it ended up… I wanted to work for a bank at the time because everybody that I was graduating with that was the cool job to get was to go work for a bank for some reason. But I interviewed with them, it worked out great I thought, “Well this is a pretty good interview, learn more about the job.”

[00:09:41] David: I ended up taking the job and I was there for almost eight years. I did accounting, got my CPA license, they paid for me to go get a Master’s Degree which was really nice. So I did various accounting and finance stuff for them so it’s some internal stuff managing budgets and then doing forecasting for them.

And then switched over and did forensic accounting more like the FBI stuff people think about. So we worked on Ponzi schemes and money laundering with drug dealers and all that cool fun stuff. I did that for a while but I always wanted to… I always had a bug to have my own business.

Even when I was doing stuff with the FBI, on the side I would do consulting for startups for small businesses more around the finance analytics accounting area and enjoyed that. There is just something about that direct result of effort to payoff. I can go out and get a client and do things and then get paid for the value I’m bringing where in the government, I liked my job with FBI but the government does not work that way at all.

You get paid for time of services so even if I busted my butt and did incredible things, I would make the same amount of money as if I had just sat in the corner and done the bare minimum.

So it was really nice to get that feedback. So I always wanted to do my own business and three years, four years ago I started getting into drones a little bit. And I thought, “This is fun.” Me and my friends are talking about them, learn that you can use them for some commercial applications. That was just coming around and I looked into the process for it and the process at the time involved all this terrible paper work with the FAA. And so I had gone through that and the rules at the time was that you had to have a full on pilot’s license to even fly a toy drone.

[00:11:25] Scott: Really?

[00:11:27] David: Yeah, which was totally overkill and dumb in my opinion but they want you to know about the airspace because they don’t want people flying them up in the air and crashing into planes but either way I had my pilot’s license from ten years prior. So I thought, “That’s cool, I can get into this.” I just started looking into it.

There is a horrible paperwork process. So my first venture into the online business world was, “I’m going to throw up a website. If I’m having trouble with this I bet a lot of other people are too.”  And I put up a website basically offering to do that paperwork process for people for a fee.

I had never done ad words or messed around with any advertising or anything. I put it up there, I knew you could advertise on Google so I tried to figure that a little bit. It started working. I remember the day I got my first online sale I was at work. I was at lunch with my coworkers and my phone went off and buzzed and it said… I don’t remember how much my first product price was like $100 and it went off and I was freaking out. I was like, “Oh my gosh.” I was trying to figure out who to text where I wouldn’t sound like a total idiot, “I just made a sale.”

Anyway ever seen then it morphed into… They changed the process to now you have to have a specific drone license. So now we help people get that and then we have some other courses we offer. And it just got bigger and bigger over those two years that I was still working with the FBI and it got to a point where it could support it full time and I just loved growing in on my business.

So I went forward, made the leap last year. There’s been ups and downs obviously trying to figure out the business full time but yeah it’s on a great trajectory now and I love it. That’s my story start to finish in the last ten years.

[00:13:07] Scott: I love it, I love it and again it goes back to what I have always said. You are in high school and you are like, “I’m going to be a pilot.” And then you go you figure out that, “I don’t really like being in the air, maybe I don’t want to be a pilot.”

It’s funny that we have an idea of what we are going to be and then it totally changes and it changes by you putting in your application, your employment with the FBI and them saying, “Yeah, we’ll take you, we’ve got a position here.” And then you get that and then you start working in other areas there.

And then it came full circle because you are flying now a drone. You are just not in it so you could be on the ground actually flying so actually it worked out.

[00:13:57] David: As I said it’s perfect because I can stay on the ground and feel like you are in the air so it’s a great combo for me.

[00:14:01] Scott: I think it’s great. You’ve seen that there was an issue or a problem that you were dealing with that paperwork and you are like, “I wonder.” Now what got you thinking of online? Do you remember what that first thing was that you were like, “Wait a minute, people are making money online?” Was there anything like that or was it just that you knew the transactions work because you’ve made purchases online and all that stuff?

[00:14:23] David: I’d really been interested in just the passive income concept for a long time. I can’t remember why… So Pat Flynn, you and I both know Pat but back then somehow I had listened to Pat’s podcast, Smart Passive Income Podcast. I had listened to him off and on for a couple of years and then I had been listening to other people in that space as well.

I knew about, “Hey, you can make money online, people do it.” I didn’t have any experience with it. All my stuff was just service-based consulting, time for money type of deal which is a great experience but it’s not obviously as scalable.

I was looking for things that were a little more scalable. And I should preface, there were a couple other attempts at this kind of thing that didn’t go well like a quick aside here is, while I was living in DC…

I used to live in New Hampshire when I was a kid so I learned hockey up there and I enjoyed hockey but I never was a great skater. Living in DC I thought, “I want to try to get back into hockey.” And I just played it for fun with my brother. I wasn’t good. I signed up to learn to play Hockey League which was fun but I was a pretty poor skater on ice. I can skate but then the sharp turns and the stopping were not my thing.

So I should have signed up for a skating class… anyway I’m in practice and we are doing like a scrimmage and I’m trying to skate, to get the poke and I’m trying to go as fast as I can I get it and by the time I realize what’s going on and look up, the wall’s right there and I’m going full speed, well full speed for David. I saw a video of myself later in slow motion. In my mind I’m going like, “Oh my gosh NHL style.” I watched the video back and I’m like, “You look like you have no idea what you are doing.”

[00:16:23] David: Anyway I skated myself into the wall and broke my leg and so not fun. Needless to say I was out of the league so I had to have surgery on my leg. I kind of bind my ankle so afterwards I was on crutches. And moving everywhere, I know I should have been on crutches for a while but it’s painful. If you have to go everywhere and my walk to work was… It was my right foot so either my mother in law or my wife had to drop me off at work then I had to crutch my way inside the FBI building but the visitor entrance to the main entrance of the FBI building I was at was really long so I had to crutch this long distance.

I thought, “This is terrible.” I rented one of those knee scooters. Have you seen those?

[00:17:03] Scott: Oh yeah.

[00:17:06] David: I thought, “This is ridiculous looking. You look so stupid I’m not going to do that.” After about two days on clutches I thought, “I don’t even care, I’m getting one of these knees scooters.” I got one, game changer. I was loving it. I’m cruising around everywhere, looking stupid but I’m like, “Yeah.” I thought, “This is the best thing ever.” There are a lot of leg surgeries every year, ex surgeries I am going to start a knee scooter rental business. I’m going to buy a truckload of these things and I’m going to rent them out.

It sounds like a great idea, it was a terrible idea because I didn’t so the math on shipping, on how much it would cost, figuring out the actual business mechanics of this, not realizing there’s tons of other medical supply companies out there that already do this. Before looking into doing those numbers I spent a ton of time making a website, wasting hours and hours trying to find the perfect domain name. Like all the wrong order of doing things.

[00:18:00] Scott: You didn’t really vet it out too well.

[00:18:03] David: No, zero vetting. By the time I did and realized I would lose money basically on this idea I just shut it down. But I think I ended up with domain clutchesareterrible.com or something like that. So I wasted a lot of time, not much money on that and then there’s been a couple other small things like that. This is the first one where I was thinking, “What’s the least amount of work I can do to see if this works?”

I just put up a Square Space website with a simple form people could fill out their information. I was like, “I’ll just throw this stuff up there.” I finished that, I was able to build that out in like two days and just get it alive to see if it works. And it worked so then I just kept improving on it from there.

[00:18:41] Scott: How did you get that first sale to prove that that would work? Did you just advertise right out of the gate?

[00:18:46] David: I did. I saw other people were advertising similar services so…

[00:18:53] Scott: What did you use, ad words?

[00:18:54] David: Yes I just used ad words. It was called the 333 exemption at the time. So it was a pretty niched keyword. If somebody searching for like, ‘How to get a 333 exemption,; that’s a pretty hot lead. If you even know what that word means you are in the right target audience.

So yeah I started to playing with some Google ad words and there was so much demand for people getting into this space and not a lot of people providing services. So part of it was just a timing thing that it was the cost, the ads were pretty favorable to be able to make money on it and a lot of people that were doing the work for this were attorneys and their rates are super high. But you don’t have to be an attorney to submit just this application.

Attorneys were driving the rates up and there wasn’t a lot of people advertising in this space so it was a pretty good gap for you to be able to make stupid mistakes but still make money. But then after a couple of months they changed the rules and that window closed. So that’s why we had to pivot to the stuff we are doing now.

[00:19:54] Scott: I think that’s great and I want to do a little timeout here. You tested that very quickly, there wasn’t a lot of work. The first idea with the scooters lot of work, not a great result because you spent time. But I will say you learned how to build the website, you learned how to buy the domain so you did learn stuff.

[00:20:12] David: Absolutely. It’s rare when you do something and you don’t get some type of positive out of it even if you are wasting a lot of time there.

[00:20:18] Scott: Exactly, so that was good and then you figured this part out and then you started playing with ad words and started to drive your own traffic in the network but then something changed and now you had to pivot. I like people hearing that. That you start in one place that doesn’t mean that’s where you are going to end up. There is going to be pivots and that’s normal and it’s okay. You pivoted in the same niche in a sense because it’s drone related and then that got you into now…

How did that come up with or how did you come up with, “I know what I’ll do. I’ll help people pass the exam.” Where did that idea come to pivot there?

[00:20:55] David: Yeah it was all kind of in the same family of requirements. So anybody wanting to get into the drone world for commercial work and they wanted to be legitimate about it and not skip over all the rules, originally like I said they had to have a pilot’s license and they had to have this thing called the 333 exemption.

Because when the FAA’s regulations were written at the time, they weren’t written for drones. They had been written for manned aircraft so you had to write a justification like, “Hey, here is why I should be exempt from these ten rules that basically prohibit drone operations and here’s how I am going to operate safely.” So we would write that for them.

When the FAA said, “Hey, we realize this is ridiculous. We are going to do away with this process and instead now you are going to get something called the remote pilot certificate,” which is like a pilot’s license but for a drone. Here’s how you get that. So all the customers that were wanting this they needed that to do work, now they need this other thing.

It’s like okay now they need this test, there’s going to be an exam… When there is any type of exam or something like regulatory requirement people have to have it and so you know there’s going to be a market there.

Honestly I was so surprised at how strong of a demand there was for that 333 stuff, that 333 exception that I was like, “There is a ton of demand for this that I didn’t even realize.” So if there was this much demand for this horrible process, when it gets a lot easier if you want to take this test and it’s a lot more widely known. Obviously it was a bit of a gamble but I thought given the amount of demand there was for what I previously had been doing, I felt good about taking the risk of putting much time and effort to that.

[00:22:50] David: And it took a long time, it took months and months. I had never been in an online course in my life. I was contacting people, I’m trying to figure out who can make an online course. I put out stuff in this freelancer websites and people were giving me bids for ridiculous amounts of money to make basically a moving PowerPoint or some these kinds of cheesy corporate trainings. I’m like, “That’s not what I want.” I didn’t even know… I didn’t know about Teachable or some of these different platforms so it was a lot of trial there and learning and research.

It probably took six months to go from, “Cool, I need to probably make this” to actually getting it launched. And even then I launched it in my mind early. I didn’t finish it, I thought, “All my competitors are beating me to releasing this, I’m just going to release with what I have and I’ll just add more stuff later.” It turns out when I released it nobody complained that I didn’t have a couple of videos on a couple of these modules that I thought, “Oh I just have to have videos here.” Nobody cared, they are like, “It’s fine.” They loved the course and so I ended up never having to build out a couple little pieces that I thought.

But instead they were like, “We really need help with the quizzes.” So like you said it’s like if you do get something out there live and then you just tweak it based on the feedback that you are getting from people. And you and I have talked about this before and you give me great advice on this, rather than building out in your head what you think needs to be there because you could be wrong, getting something out there and then adjusting it based on the feedback you get from people.

[00:24:11] Scott: It’s the minimum viable product, we’ve heard MVP for the longest time and it’s the truth but it’s hard sometimes to say to yourself, “I’m going to put something out there that’s not 100% because I don’t know if I’ve covered everything. I don’t know if I missed something.” Because I know everything but maybe I’m missing one thing and the best way to do it, and you and I have talked privately about this is running betas. Having beta classes, having that test group in a sense go through it and then let them give you the feedback of, “I had a question on this, this wasn’t covered.”

And you are like, “Oh good, I’ll put that in there.” So we’ve done that quite a bit and it works really well and it goes in even with a physical product. You might have your first version of a product and then you have a 2.0 version or a 3.0 version. You can always make updates and changes once the market gets to sample it and use it and experience it. That’s when you are going to start to be able to make adjustments along the way and really correct certain things or enhance them. I think it’s important. How did you drive traffic to that offer? You had the same thing, ad words?

[00:25:17] David: Yeah so I was… I got some funny stories on this too, I thought ad words… I had such a good experience with ad words like I said before because just the combination of the place I was in were like rates were high, ad costs were low. In my mind I thought, “That’s how the online world works. You just create a product, you just throw some ad words up and then you literally sit there like a cash register.” That is not the case in most areas.

So I did create this course. I thought, “I need to get an email list together because I’ve heard people say that email lists are great.” This was three years ago I had no idea what I was doing. So I thought, “I need an email list. How can I get the email list? I’ll buy a drone to give away and then I’ll get people to…” So I was working with this guy, he designed websites and stuff. He did my original website. He knew more about digital marketing than I did and he said, “Hey, if you use this Viral Share kind of thing you can at least get more people to sign up.”

I bought the most popular drone at the time, it had just come out it was the Phantom 4. It was about $1,500. I took the money that I had made in this other thing I was doing and I had saved it all and I spent every penny of it developing the new course and getting set up this other stuff. So I bought this drone and I did a giveaway. So I said basically, “You get a point for entering and you get a point for everybody else that you get to enter.”

I don’t ever remember who I… I think I emailed it to my email list of the people who had done the 333 exemption which is a couple hundred people maybe and that ballooned into an email list of five thousand people just from giving away that one drone.

Now I later learned giving away an item like that you don’t always get the most quality signups.

[00:27:08] David: People are just signing up or there’s actually sites you can put… People put their links on giveaway sites people will sign up for everything. So people they are even really interested in drones they would just get it and resell it, so not the most quality signups. I got five thousand signups and I thought, “Oh this is great.” And I had no idea about typical benchmarks for open rates, conversion rates, things like that. So I thought perfect, probably half the people will open my email since they don’t know who I am, they’ve never heard from me but I’m sure 50% of them will open it and then at least half of those people will buy.

[00:27:41] Scott: Half of them will buy, right.

[00:27:42] David: I was like way, way off and my friend was like, “You might want to send an email first to these people they to better know who you are, warm them up and talk them through stuff.”

And I said, “That’s the dumbest idea I have ever heard. If I do that they are all going to unsubscribe and I’m not going to hit them with my offer.” I thought, “No. no, no, email number one needs to be of my offer and which was the stupidest…

[00:28:06] Scott: How did that work?

[00:28:09] David: It didn’t work at all.

[00:28:12] Scott: Let’s take a time off for a minute because you were giving away a $1,500 prize. So I do think that that attracts people who are like, “Oh my gosh…” It’s almost like an iPad. You were going for the drone market. We talk about doing that for giveaways, we’ve done that actually ourselves in our brand and you get the right leads if you’ve targeted the right audiences on like Facebook. If you are just going to throw it out there and just say, “Hey, I’ve got something free,” and it starts getting shared in these giveaway groups, that’s a problem.

What we always do there is we create Facebook audiences from within Facebook targeting precisely our group and our demographic and all of that stuff. But like you said there’s a critical piece there and that is emailing those people, not offering things to them, warming them up, getting people to unsubscribe early so that way there you are cleaning the list and all that stuff. I see there’s different ways you can do it. It sounds like you did it pretty good except maybe the targeting was off. Who were you targeting?

[00:29:20] David: I’m not totally against… I mean we have done other drone giveaways in the future. It’s not like I was, “That was a terrible idea, never doing that.” The errors I would say in that were mostly on building zero relationship with my audience before trying to get them to buy something.

I just think I need to know, because I’ve given away two other drones since then and you just have to understand those leads aren’t as good as if somebody signs up or they hear about you organically and then they voluntarily to join. As long as when you are going into what you know, “I’m going to get 5,000 leads but this is not the same as 5,000 people getting to meet from a podcast.”

[00:30:03] Scott: Or like for you, you have an exam that helps people pass. If you had some cheat sheets or something to get them started even before they buy your thing and you got emails and downloads from that, that’s fine, right?

[00:30:16] David: Yeah, yeah and I do have those and those are better leads for sure. We’ve given over… We’ve got 5,000 and immediately when I sent out an email 1,000 of them bounced. They were undeliverable so that was the most that that has ever happened. That hasn’t happened in the future with as far as that many undeliverable. We probably just got somebody with a bot generating some emails. And there are services out there you can use out there that will eliminate some of the fraud, stuff that goes on there.

But anyway, I launched. I thought I prized it at $300 because I had a competitor who was coming with a similar product at $300 and I’d do a first discount, “Hey you can get it for $99.” I launched the emails of 5,000 people, sent out the email, sent out an email on day two and I made two sales. Two for $99 each. So I was negative $1,500 plus $200 still down 1,300 bucks. I was like, “This isn’t great.” So then, “Okay, we’ll turn on the ad words cash machine and we’ll get that rolling.”

And so I started advertising on Google ad words and I was playing around with it and I didn’t have a ton of money to play with at the time. I was doing it, I was like, “This isn’t turning out to be very profitable as far as ads spend versus sales.” I stopped that and I was like, “Where do I go from here?” I’ve got an email list which if I was doing it over what I would have done is I would have just tried to get some more value and cultivate a little bit more relationship with them, educate them, “Hey, if you guys are interested here is the process, here is how it works, let me know if you have questions.”

And then trickled in the prep stuff later on but I didn’t… I still figured to myself I need traffic so then I turned to… I was like, “Okay, I’m going to start trying to find some affiliates.” And I don’t remember where I heard of the concept of affiliates and I guess I’ve heard of affiliate marketing and stuff but I never thought about it from the reverse side where I’m the one giving the product or selling product.

[00:32:21] David: I contacted one of the most… I basically just Googled what I would Google if I was looking for product like mine. People refer to it as the Part 107 Exam so I typed in Part 107 Exam prep. See what came up. Prep 107 Exam, I just see what Google naturally put up on the first page. And I found a couple of blogs, clicked on them, reached out to this one girl she got a website called The Drone Girl her name is Sally French. We are still friends, she was my first ever affiliate. I sent the email to her, an email and a prayer like, “Dear Lord I hope this works.” I was like, “Hi Sally,” I didn’t even know how to make this approach.

I was like, “Hey listen, I’ve got this product I’d love to give it to you to try out. If you think this is a good fit for your audience I’d love for you to be an affiliate. You are perfect. Let me know what you think.” And she said, “Yeah, sounds good.” I was like, “Wow, that’s awesome.” So we got set up so she started sending a few $1,000 a month of sales over so… I think one month I made $1,000, another month $2,000.

So fluctuated between like $1,000 and $3000 for the first few months. But then that at least got me some cash in the bank where I’m like, “Okay, now I have a little bit more money to work with.”

And I was able to test out the ads again and this time I did a little bit more testing I was able to get it more profitable, I was playing with the pricing a little bit too. I think I was priced a little too high given some other competitors that had come out. So I lowered the price a little bit or maybe increased the discount, and played with some ad words trying to find some sweet spot and it started working.

I scaled it up from there and I did it for a few months. It was good then I tweaked something in that summer. So several months later maybe like July and I messed it all up. I don’t know what I did. I think I got on the phone with one of those Google ad words people who were like, “You are missing out on all this opportunity. You need to get a location and the thing and this and that.”

I don’t remember what I did but I did something and I ended up spending $15,000 on ads that month and only brought in $12,000 in sales from those ads.

[00:34:26] David: That’s the wrong side of that equation you want to be on. I ended up hiring somebody, a referral for somebody who manages paid ads, pay-per-click campaigns and he turned out to be awesome. He still manages all my paid ads a year and a half, two years later. So I did it by myself for a while but then… If you are going to rely on that as a traffic source, and that was driving a lot of our sales you’ve just got to be on top of it all the time. Stuff is constantly changing, policies and bids and competitors.

[00:35:04] Scott: It’s very similar to any channel though. It’s like Google has their own algorithm, they have their stuff with paid, Facebook same thing, Amazon same thing, YouTube the same thing. There’s always things changing and if you rely on one of those then you are at risk of something happening and then you are going to… Because you are relying at that point on pretty much all of your traffic coming from paid.

[00:35:28] David: That and then the trickle of one or two affiliates we set up.

[00:35:34] Scott: What’s the strategy now after the fact… And I know we’ve talked a lot about to me you are in a content world that you could be creating content and I know we’ve talked about that and your whole thing is time. It’s like it takes a lot of time and it takes effort and all this stuff and you are busy. You’ve got kids, you’ve got a wife you are a busy guy too but to me there’s a huge play there on content but it takes time. The paid side of things you put money in and you see exactly what happens like a day later. With the organic side it takes time.

[00:36:09] David: Absolutely and that is… It’s hard when you don’t see instant results to really believe in it. I know you and several other people in our group you guys are awesome content creators. And that was never my… A lot of people they start a blog, the blog gets traffic then maybe start to pocket some other type of organic channels and then they get an audience and they go, “Oh cool, now I can monetize this audience.” So they are used to creating content. I was the exact opposite. I was like, “Cool I’ve got this product I need traffic.”

And it shot me in the foot a little but because then it was hard for me to internally to fully… I believed that was important and it works for people but when I was allocating my time my mind never wanted to allocate time to content creation because it’s like, ‘That’s not bringing sales today so why would I do that?” Which is the wrong way to think.

So we are a lot more focused on that now and I’ve realized that you can build up or get at least even a small team to help you make that process a lot easier. And you’ve helped me with that and some other people from our group have been a big help there helping me to see like, “Hey David, this doesn’t have to be a ridiculous thing. You can make this work.”

So just to give you an example about how well this does work. I was relying on paid traffic for so long, I was paying and still pay anywhere from $15,000 to $20,000 to $25,000 in paid advertising between Google and Facebook and that’s a lot of money. I pay Google, I think last year I paid Google over $200,000 and I’m thinking, “Shoot.” Let me give you an example.

My website didn’t have a ton of content on it other than the courses and some other like FAQs and stuff like that. There is a blog by this guy Brian Dean, I’m not sure you’ve heard of him Backlinko.com, he’s got some good SEO tips. I mean there’s other people out there too like Neil Patel. There’s a bunch of people in the space.

[00:38:13] David: But I was reading a blogpost by him called the Skyscraper Technique where essentially you look to see a piece of content that your competitor has that’s ranking well and then you just do a better piece of content than that. If they do the best thirteen you do the best twenty, make it longer and maybe you add a video in there, or whatever. Make it more appealing.

One of my competitors had thirteen most missed questions on the drone exams. I said, “Cool, I’m going to do the twenty-one most missed questions on the drone exam and I’m going to have more pictures, better explanations, just go more in-depth make it better.”  I didn’t know anything about on-page SEO, I wasn’t trying to optimize all these title tags or this fancy stuff.

I’m just like, “I’m just going to write it and try to make it good.” So we did 21 questions, it took us forever to write it but it ended up being super long, we did lots of cool pictures like pop outs and made it good and we published it and then it sat there and I forgot about it. Three months goes by, I look it’s getting a little bit of traffic, and we had some links at the bottom that said, “Hey if you’d like to go any further, if you want a full prep course…” and we just put two links to our stuff at the bottom, not in your face just at the bottom.

So I published on maybe September so September, October, November months go by nothing really happening. Well starting end of December, January that thing skyrockets. It’s on page one for all my target keywords, ranks above that other guy’s article. I’m in like top three so if you type in Part 107 practice test I’m number two organic searches. I started ranking for all this stuff and that happened at like month five or six of after publishing that article and now that one page, that one post makes up 50% to 60% of our organic traffic. My organic sales for the first-time surpassed sales from paid advertising and all that is pure gross profit. Like you are not taking ads out of that.

[00:40:19] David: So now I’m like, “I paid somebody to help me to write that article, somebody that works for me.” We worked on it together but it took several hours of my time and a little bit of money but the long-term benefit that was huge. And so now since then and since talking to you guys I’ve hired a writer on part time basis but someone that’s going to write these cornerstone content articles for us. We just are finishing our first season of a podcast we recorded ten episodes of and so we are… Internally I’m more bound on the long-term content and the ROI of putting your time there.

[00:41:02] Scott: That’s awesome. Let me ask you this on that piece of content. It sounds like you are basically creating on these long form type articles. It’s like a magazine but it’s like a long, long letter. You are creating it very visual, it’s like in-depth on how to do something. Someone can buy this thing, it’s that good. You can charge for it almost like an e-book or something like that. Let me ask you this, so inside of that post, and I’m just curious, do you have any links in there versus going all the way to the bottom or are there not?

Because again I’m thinking about this, if you don’t we need to fix that.

[00:41:40] David: I didn’t but recently, a mutual friend that you and I know Alex we went through that post together and she said, “David you are making a huge mistake here. You need to have some links in here,” because we recently did get set up with a dealer to sell drones as well. We don’t have much flexibility with our products but some of the most popular drones we can offer them and we can make a fairly small margin on. So she’s like, “At least just link to your Shopify store or to an Amazon link for those things because you are mentioning them.” And I’m like, “Oh yeah that’s a good point,” and I’m thinking, “Why did I not think of this stuff?”

So yeah we were starting to put some links throughout the articles. It’s funny that you mentioned actually that you can sell this because what I did was I took this post, I sent it to a PDF designer. A guy who does layout stuff, turned it into an e-book practice test and we use it as a lead magnet for our giveaway. We get about 60 leads a day just by giving away this practice test. We stripped out all the answers and explanations we just put the questions and then we guide people back to the blogpost for the answers. Yeah I know you are right and that’s something that I’m putting in now again that I was little naïve on before.

[00:43:00] Scott: Yeah I’ve got a lot of ideas going but the one there, even on that thing is like you could create a downloadable book and sell it and you know that I’ve done it in both arenas here. I’ve done it for TAS so if you go to ecombizbook.com there’s a book there. You can buy it it’s a digital version. I used to have a physical version actually, I’ll show you. I’ve got a printed copy right here so I basically took this and had this designed. It’s all my content, here it is, you can download it and you can go print it yourself.

I used to actually ship those but I was having all kinds of problems. People wanting it quicker and then they are not getting it, and international. So I said, “Let me just go ahead and create it and make it available.” We’ve done this in the physical products brand as well and same model $4.99 and then you can get some additional things after the fact like an audio book or if you want a work book. In our physical products brand that’s bringing in about $2,000 a month just pure cash and leads. And leads that people are buying from so even though you are getting sixty opt ins for that, I would like to see if you just turned it on for $2.99 and then tested that.

[00:44:12] David: On that exact point, as a part of our course when you buy a full prep course, there is about an eighty-page e-book that comes with that because you have to be online to access all this information. People can’t download it so we tell them, “Hey do you want do an offer you can download this e-book?” I met actually with my team last night about this. We are getting the e-book, we are expanding a little bit. I wrote it three years ago and I wrote in Word it’s just like printed PDF from Word. It doesn’t look very fancy.

I’m having a couple of people on my team expand it and make it a little bit better and then we are going to get it designed nice and then we are going to record an audio book version of it. And so I’m going to put that on the tail end of the opt in for… So you get the free practice test download. At least the plan is not to make for free and then on the back say, “Hey, if you want an audio book or if you want a full eighty-page PDF and purchase it for a fairly nominal fee just…” The ads are already running to it, it’s already converting about 50% so it’s like if we just throw this on the tail end of it that will boost the product.

[00:45:21] Scott: Yeah and inside the book you are able to also educate but then also give more callouts to more… If it’s a downloadable versus a printed even at that you have clickable links that people can go over and again like Alex was telling you, you are in such a great market for affiliate links. You are not going to sell drones, you are not going to make your own drone. Maybe you will one day but right now you have no plans, you are not going to compete with those guys.

[00:45:47] David: If I was going to make my own drone I have to shut down everything. There is giant companies that are still fail at focusing on creating drones.

[00:45:55] Scott: Right, but you are going to probably review different drones throughout the year. So if you are going to have the top five drones of 2019 and then you are going to have a post on it and each time someone clicks on that and go to your store that’s extra revenue for you. And actually not even revenue, it’s pretty much profit because that’s going to be organic if it’s those organic posts. The other thought I had was on that epic post that’s getting traffic. Have you driven traffic to that at all?

[00:46:18] David: I haven’t, not from a pay perspective.

[00:46:22] Scott: Another great thing again I’m thinking here is like you have that, you start to sprinkle in the links that go to your page stuff but also to affiliate offers but it’s full of content and also you pixel that page and Facebook so now people go there, you can drive traffic Facebook, target them, little $20 a day, drive people there. You have the potential for people to buy into your products or buy other products and you’ve pixeled them in a custom audience. So you have that piece of content.

There’s a lot of uses for that especially if it’s that good and it sounds like its in-depth.

[00:46:59] David: Yeah we spent a lot of time trying to make it, obviously we are attempting to make it the best version of that.

[00:47:05] Scott: Yeah that’s awesome. I can geek out on that stuff all day long.

[00:47:10] David: And its hard too because if you are sitting there by yourself it’s hard to think of all these things at once. That’s why it’s great, again if you are out there you are listening and you’re like not in a group or mastermind or something, that’s why what you got, get into something even if it’s not a huge paid thing find two entrepreneurs you just meet up with and bounce ideas of. I found out even if someone says nothing literary back to me, just having someone to talk out ideas to it is just so helpful to process things and just think through it.

[00:47:37] Scott: Yeah and we can go on for a lot longer here just talking about physical products because my wheels are spinning on that. We do have to wrap it up. I did have a question because we did do a little Facebook Live at the house when I was there and we were with Alex and Alex was there giving you a little coaching lesson on SEO so what I’m going to do is link that up in the show notes. I will embed that video. I actually posted it on YouTube as well so I’ll actually embed that post.

But my question to you is and I want to share with everyone, what kind of SEO tips was Alex giving you? By the way, Alex who hasn’t been on the show yet but she will be on the show, she just crossed a million visitors to her blog in one month. And she started this blog about six years ago so she is incredible. And she rolled out physical products with that brand after she started building up that traffic and affiliate sales and all that stuff and followed what I have always said, “Look at your report. See what’s selling, sell some of that, pretty easy.” What kind of advice, let us listen in on that conversation?

What were some big takeaways that she gave you because you guys were there for about an hour and she was geeking out too because she loves that stuff?

[00:48:50] David: Yeah so first thing we did was looked at what are some potential search volumes around things in your area? People in the drone world what kind of stuff do they look for, are they searching for. So we just get on… we both have accounts for AHREFs but you can do it with a plugin like Keywords Everywhere for Chrome extension.

And we just started looking for top drones to see what was getting the most hits or what was most popular. And we found it was best drones with camera, some interesting phrase that you maybe wouldn’t think would be the most searched for but we were trying to zero in on what was the most commonly or high traffic phrase and then around that see what articles came up.

So we found a couple of my competitor’s articles and we looked and they had done very similar tactics where you are saying Scott they had these long informed articles and I was just chockful reviews and affiliate sites which is a pretty common tactic. But it’s not something we had focused on. That is an opportunity we are leaving on the table we should be looking at.

We started examining competitors’ articles to say, “Okay, what are they doing and where are they missing out where we could come in and do a better job?” Different on-page SEO stuff like maybe they weren’t using the right… They were using top drones instead of best drones because best drones is actually getting twice as many searches as top drones.

Little things like that she’s like, “These can actually make a difference, you kind of change your titles to that.” We are working through… And then we are coming up with different content ideas. So you can review commercial drones, you can review best drones under $200, just thinking through. It was a lot of just playing around with key word research, what are people looking for, what do they want? What are some content pieces that you could craft around what people are searching for and then what could you do to optimize your content to hopefully beat out your competitors on the page?

[00:50:58] David: But mostly took up our hour and what took up the hour was her literary going line by line down a competitor’s article and analyzing it for me and saying, “Here’s what you can do better, here’s what you can do better, put this tag in here, link it here, make this tag not so generic, there is no keywords in these H2 tags.” She was geeking out on it and I was trying to take notes. I actually got on my phone I’m like, “Voice memo, hold on let me record this.”

[00:51:25] Scott: I didn’t even see when you guys were in there doing that. What was she doing to analyze the site itself? Was she just looking at the source code or something?

[00:51:32] David: No, we were just literary on the page looking. We had already done some keyword research and we knew what keywords had what type of search volume and then she was just saying, “Hey, they are not even utilizing some of these keywords that they could be using in these different kind of strategic places,” and also looking at the URL slug to see how they are crafting those so a lot of on page stuff, on page SEO stuff.

[00:50:01] Scott: One thing I want to say here, and you are a perfect example of this. And so are we in a sense because when we first started, we started playing in this new brand I partnered with and we just started throwing out content. We just started publishing content, content, content, content and now we are up to over… Last month we had 228,000 impression which yielded us about $2,800 in ad rev from ad thrive. So that’s pretty sweet and that was not knowing what we were doing. And I mean that by we know basic SEO stuff like, ‘Have a good title.’ Like yes you want to probably tag your pictures with its keyword, certain basic stuff but not the real ninja stuff.

And it still worked and you created an article that you did and you did a pretty good job but you would probably agree, you didn’t do it all 100% SEO like the best job you could do.

[00:53:00] David: No, when I wrote that I almost had like zero on-page SEO optimization knowledge. I just was, “I’m trying to write something that I think is better.” That’s it.

[00:53:10] Scott: Yes and then you started to see that it started to go up as it got traction and the other reason why it probably got traction is probably people were starting to share it and were starting to link to it and then that starts to give you a little bit of that link juice that Google loves. Guys if you are listening to this and you are like, “Man what the heck are they talking about slugs and all of these different terms?” Don’t worry about that stuff at this point. The biggest thing that I want you to take away is that content is still working out there.

People are always going to be searching for content. Create good content, great content that people are going to learn from but also possibly share. And from there you could be on to some really good stuff there and the other thing I think I would say is consistency. You need to keep putting out that content over and over again. Our goal now is that we got up to over 200,000, actually 100,000 uniques we got in a month and the 250,000-ish impressions so our goal is to keep working on that now too because that’s passive in a sense.  

[00:54:10] David: Yeah, let me just throw out one more comment to that. One reason that I was a little bit hesitant on the content side because sometimes I feel like I know a little bit about this topic but maybe other topics that I want to get into I’m not the expert on so I don’t know if I’m writing it I don’t what I’m talking about. One thing I really have loved and enjoyed doing is… So we are recording this podcast but even I’ve seen other people doing that, if you are having trouble coming up with the content figure out what you are going to write about, go find an expert and say, “Hey listen, I have a website about this. Can I interview you?”

Even if it’s not a podcast or recorded you can just take that audio and say, “Hey I did an interview with this person,” and you can type up their thoughts and what they said. It gives that other person a, “Hey, I think you’re incredible. I’d love to feature you,” but it gives you content for your site too and its valuable and people associate that value with your site and things like that too. Even if you are like, “I don’t have any content, I don’t know anything about outdoor patio furniture trends, I’m just looking at myself, you can Google somebody and find out who is, “Hey, I have outdoorpatiofurniture.com. Can I interview you for an article? Just do that and you are going to get tons of content.

[00:55:26] Scott: You are basically the reporter at that point and that’s how I look at it. You are the guide, you are the reporter. Actually, it was funny yesterday we were at volleyball with my daughter and having a private lesson done. Actually my son turns 21 today by the way David.

[00:55:44] David: Oh how nice, happy birthday.

[00:55:46] Scott: He just left, I watched him walk out of here he’s going to school, he’s got to go to school on his birthday but he’s running a short day. But, I’ve done private lessons with him in baseball and basketball and I’ve been through that whole thing.

And so now I’ve taken my daughter to a private lesson with a volleyball instructor and this guy right here charges $75 an hour. Now you can share that with… We are not doing it all the time but I think it’s critical to have the basics and fundamentals done and you might want to do that for four, six, eight times. But here’s the thing, as I’m sitting here watching this guy who’s charging me $75 I’m like, “I could pay him $75 and say I don’t want you to teach much other than the basics and I want to record you. Are you cool with that?”

I could record each one of those and break down the drills that he’s doing and that could be my content and it cost me $75. He doesn’t care. Other thing I could probably is say, “You want to do this once a week and I will publish this stuff for you and you could be my expert and I’ll pay you an extra $100 a week and all you’ve got to do is give me five drills?” I know that person would do it, I know it because they are doing it already. So it’s so easy to me and you because we see those opportunities but so many people get hang up on, “But I don’t know if I’m a good writer. I don’t know if I’m good on video. I don’t know if I’m a podcaster.”

You have to try things but you also need to understand that there’s ways around your obstacles or your sticking points. There are so many different ways to do it now in the online world.

[00:57:17] David: Yeah, so true.

[00:57:18] Scott: So alright man, I’m going to let you roll or fly on out of here just one the ground flying your drone and I wasn’t kidding either. I do think I’m going to have you come in on one of our Inner Circle meetings and have you spend some time with us at our retreats and probably do some drone footage because I want to get some footage of the new lake house when it’s ready. And that would be awesome and I think it would be, you’d be really good to have around that table to discuss this stuff.

[00:57:48] David: Just let me know. I’ll be happy to go out there and drone it up. I know your lake house is looking awesome.

[00:57:52] Scott: It’s getting there, it’s a whole another conversation. It’s a whole another business venture.

[00:57:58] David: You could start another podcast on Buying Lake Houses for Airbnb.

[00:58:01] Scott: I literary thought I could start blogging about Airbnb and all that stuff. I totally could again bandwidth, time. The opportunity is there, I could be documenting that whole process what I did from start to finish and then afterwards with tenants and with what you’ve got to do for maintenance and we could go on and on and on. So there is a market guys.

[00:58:20] David: Your next career.

[00:58:22] Scott: Yeah my next career. Anyway, how can people find out more about you and what you are up to?

[00:58:28] David: Well, I’m probably most active on Instagram.

[00:58:33] Scott: Yes you are.

[00:58:35] David: I mean up there it’s just DavidYoung.xyz. I used to be therealDavidYoungforreal as a joke but that was way too long till I tell people is that a for, is that F-O-R so DavidYoung.xyz. Hit me up at the DM there it’s where I’m most active or you can email me too if you want david@dronelaunchacademy.com. That email it’s a little bit muddied up just with everything coming in, so best is probably just Instagram.

[00:59:00] Scott: Yeah I’d say go to Instagram watch you eating some coffee rolls or whatever you are eating over there at your buddy’s bakery. I’m like, “Dude don’t it, don’t do it.” You are like, “Too late, its already there.” Alright man, this has been fun, have an awesome day, I’m sure we’ll be in touch and keep flying those drones brother.

[00:59:23] David: Alright thanks Scott, see you later man.

[00:59:27] Scott: Alright so there you have it, another great episode, conversation, learning session. I don’t know about you but every time that I listen to something like that I just get tons of ideas that I want to implement. And sometimes I’ve got to hold myself back because you could hear how I started getting a little creative as David and I were talking about his blog content and his articles that he’s writing and driving traffic to that and then pixeling. Like all of this cool stuff that we can do.

But we don’t necessarily have to do it at once but again this is something you are probably going to want to check out the show notes on as far as what we talked about and some of those links that we talked about as well in that video by the way, theamazingseller.com/668. That video is actually a Facebook Live that I did and I came down and surprised him and Alex as they were going through some SEO stuff on the couch. So definitely check that out. That was pretty funny but go check that out at the show notes.

Check out David, he gave you his Instagram handle and also just emailing him directly if you want to. I hit him up on Instagram, he’s pretty funny on Instagram as well but definitely check out the show notes. The other little reminder here is if you want to connect with like minded people like myself, like David and hang out with some creative people, you are definitely going to want to head over to brandacceleratorlive.com, grab your ticket, get ready to accelerate your brand think outside the box but more importantly connect with like minded people that are moving in the same direction that you are and that is upward and onward.

We are here to build our future-proof businesses so we can really take it to the next level and not rely on just one channel. And right now currently, you heard from David, he is out there dominating the space not using Amazon currently. Yes, he is getting some affiliate sales, he has that opportunity and he knows it. We’ve had conversations about it and don’t let him fool you, he’s thinking about it but he is building the audience, he’s building the traffic when the time is right he can do that. He’ll have the attention.

[01:01:33] Scott: And I talk a lot about attention you guys know that. Alright let’s wrap this up officially. If you want the show notes head over to theamazingseller.com/668 and as always guys remember, I am here for you, I believe in you and I am rooting for you. But you have to, you have to… Come on say it with me, say it loud, say it proud, “Take action.” Have an awesome, amazing day and I’ll see you right back here on the next episode.

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